Product Management

Certification Program
Assignment: Competitor
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Analysis Name: Sumit Saurabh
Industry: Online Medicine

Email:
[email protected]
 Introduction : PharmEasy (Ecommerce for HealthTech )

Company Ethos A HealthTech /MedTech company

Founded in 2015

CEO Dharmil Sheth

Target Segment Urban Family and Old Patients

Categories Medicines, Diagnostic Tests, Healthcare

Products

Fundings $1.2 Billion

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 Introduction : NetMeds (Ecommerce for HealthTech )

Company Ethos A HealthTech /MedTech company

Founded in 2010

CEO Pradeep Dadha

Target Segment Urban Family and Old Patients

Categories Medicines, Diagnostic Tests, Healthcare

Products

Fundings $134 Million

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Shift in business model : PharmEasy

PharmEasy started providing free consultations to customers where they have to

select medicines and the PharmEasy will provide free doctor consultation before
delivering the medicine

PharmEasy started providing Lab tests and Health package to Customers when
they saw the online market demand has Increased

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 Competitors of PharmEasy

Competitors Direct Indirect

Marketplace 1MG, Netmeds,

Big Brand OTC drugs/ Flipkart Grocery

HealthCare Products
Practo, Mfine

Private Apollo Pharmacy

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Business Model: PharmEasy
Business Business Model Geographical Target Value Added Revenue Model
Products Reach Customers Services

• Book • High margin on

Diagnostics many brands
Test • Partnership In 1000+ Cities Mostly Urban • Health Expert
with different and Family Advices in
sellers and more than 22000 Hindi and • Premium
• Medicine Brands pin codes of India English customer
Search subscription
• Franchise
• Stores all
• Over the digital records • Advertisement
counter Drugs

• Sponsored
• Free listings
Consultations

• Premium
Customers
subscription
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Business Model: NetMeds
Business Business Model Geographical Target Value Added Revenue Model
Products Reach Customers Services

• Book • Commissions
Diagnostics
Test • Partnership In 670+ Cities and Mostly Urban • Health Expert
with different more than 5 Family Advices in • Subscription
sellers and million customers Hindi and model
• Medicine Brands English
Search
• Advertisement
• Stores all
• Promote digital records
Substitute • Sponsored
Medicines listings

• Paid
Consultations

• Subscription
based sells
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Product Analysis : PharmEasy - Nedmeds
Factors PharmEasy Nedmeds

App downloads ( Android + IOS ) ~ 11 M+ ~6 M+

App Ratings ( Avg of Android + 4.4 4.5

IOS)

App features Doorstep Delivery, Regular Cashbacks, Doorstep Delivery, Wallet Cashbacks, Saving
Plus membership for premier customers, Medicine deals, Timely Medicine Refill
Book Diagnostics Tests, Free Doctor Reminders, Book Diagnostics tests, Different
Consultations packs

App feedback • App is fast and had a great user • They have large network of medicine with
interface. Ordering is very easy, thanks great offers and good customer support .
to their user-friendly app • Excellent cashback percentage and
• They offer instant cashback at time of discount coupons are offered from time to
delivery from different platforms too. time.
• Delivery time within 1-7 days • Delivery time within 1-7 days

Return Policy Within 0-30 Days Within 30 days

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Strength & Weakness : PharmEasy
Strength Weakness

Biggest network They have less control on their delivery agents

They have strong control on pricing in many They have huge competitions from different healthcare
products especially their own brands and have high brands in the markets
margins on them

On average they have very good number of They can work on improving their social media
customers satisfied with their service presence and SEO too

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Strength & Weakness : Netmeds
Strength Weakness

Strong backing from Reliance Because of competitions they facing losses. They need
to be innovative in retention of customers

They have Strong SEO and good social media They need to improve retention of customers
presence

They No.4 in healthcare market They need to increase coverage to different cities for
their services

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Future Predictions : PharmEasy & Netmeds
PharmEasy NetMeds

• After Pharmeasy Acquired Medlife, they have • For them to compete in the market with different big
become single largest competitor in E- Pharmacy. players they need to find innovative ways of attracting
They now can plan on decreasing their delivery customers and they need to work on reducing delivery
time of medicines to less than 1 days. costs and delivering medicines faster in all cities.

• They can work on more tech enabled solutions • To improve their customer retention rates they need
and can bring different healthcare programs in to approach customers in different way, and they can
Pharmeasy also to attract other customers. also introduce different local language into their app

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