DAN

PHONE 734-367-4333 I EMAIL: [email protected] I Portfolio: Available

Summary:

 Senior UX/UI Designer with 12 years of experience in the graphic design field and having 5 years of
experience in UX UI and 7 years in Art Direction.
 Expertise in UX UI Environment. I have been involved in 5 Websites Developments and 7 mobile apps.
 Experience in UX methodologies to get insights and understand very well the pains and gains from a
digital product. Making hybrid methods according to users. Iterating and fast prototyping solutions to
get the big picture result from user-testing studies.
 Deliver art direction and design solutions through functional wireframes, user flows and mockups
with original compositions and proper colors.
 Specialized in UX Process. Defining goals, user needs, business, and technology capacities with the
key strategy. Diverging and prototyping, leverage the collective thinking, by engaging the team to the
design process, and explore ideas. Validating, gather users and stakeholders’ feedback during the
whole process to validate the solutions.
 Strong experience working in an Agile/Design Sprint development process. User Center Design, UI
best practices, considering business requirements, user feedback, design patterns, style guidelines.,
storytelling, typography improving balance in the final product and user tasks.
 Experience in graphic and prototyping tools from the Best software in the field. Adobe Photoshop,
Illustrator, InDesign, XD, Adobe XD, Sketch, Invision, Premiere. Including HTML, CSS, and optimization
of web graphics. Searching, organizing and extracting information to build visual and exquisite design
experiences.
 My participation in the discovery UX process provides new recommendations for improvements
through UX research, UX Questionary, Information architecture, Heuristic analysis, learning Plan,
Personas and Journey Map Creation and Benchmarking.
 Strong understanding between design, marketing and advertising.
 Created ideas, concepts, UX experiences with unique storytelling in all types of graphic elements such
as mobile apps, online websites, print media, video, and advertising campaigns.
 Mentor UI developers, designers, product owners, researches, developers. Improving their
frameworks and getting new ways to sell more with the best UX experiences.
 Expertise in writing skills, and easy communication allow me to develop digital products in a
complete digital ecosystem, always following business models and leader strategy.
 Worked in fast-paced environments. Fashion, ecommerce, Services, Tourism, Business
Administration.
Education

 Bachelors Degree in Design & Visual Communication

Designer’s Toolbox
UX & UI Design Adobe Illustrator CC HTML/CSS
Adobe Photoshop CC Adobe After Effects Invision
Premiere, nTask Animation/Motion Graphics Sketch/Adobe XD
Persona Creation Affinity Diagramming Photoshop/InDesign/AI
Adobe InDesign CC Requirements Definition
Professional Experience
PbTechPros, Boca Raton, Florida 11/2018 - Present
Role: UX/UI Senior Designer

Responsibilities.

 Develop functional mockups and prototypes that clearly illustrate how features function and what
the UI looks like
 Gathering and evaluating user requirements, in collaboration with product managers and engineers
 Develop wireframes according to design specifications for mobile app such as Viajo en Metro, Go
with Me and Planeta Mascota
 Illustrating design ideas using storyboards, process flows, sitemaps and wireframes
 Develop functional mockups and prototypes that clearly illustrate how features function and what
the UI looks like
 Prepare and present rough drafts to internal teams and key stakeholders
 Conduct interface layout adjustments based on user feedback for “Go with me” mobile app
 Effectively use and improve existing style standards with fonts, colors and images
 Working with a variety of brands to produce high-quality visuals across many platforms, from concept
to execution
 Take projects through from concept to deliverable with a high level of craft and polish.
 Develop a human-centric design that is intuitive, usable, and delightful.
 Manage team development for CRM web application, having day to day meeting, design sprints to
reach MVP.
 Analize user flow in Watchlister website, gathering data to improve user experience
 Create Interfaces with specific sizes for web responsive.
 Photo optimization for web development and mobile apps.
 Writing information with storytelling for Go with me and watch lister
 Conduct brainstorming and design thinking sessions with design teams
 Design fast sketches in paper following the main goals of the user needs
 Validating product ideas through experimental design and research approaches.

Environment: Agile Methodology, InVision, Sketch, Invision, Adobe XD, Adobe Photoshop, Adobe
Illustrator and HTML5.

Mother Erth, Toronto, CA 10/2017 - 11/2018

Role: UX/UI Senior Designer

Responsibilities:

 Conceptualize, design, and deliver online banking experiences across multiple platforms
 Balanced business goals, customer needs, and technological capabilities to create solutions that are
scalable and future-proofed
 Created UI designs from sketch to delivery, iterating based on user research and feedback loops
 Rapidly prototype ideas in order to share concepts and learn from users
 Created UX and visual design deliverables, including user flows, wireframes, high-fidelity mockups,
and final creative assets
 Communicated design rationale, user experience issues, and user-centered design practices

 Contribute to planning and conducting usability testing and another user research
 Translated customer data and insights into design decisions, improvements, and opportunities
 Implemented existing design patterns, style guides, and accessibility guidelines, while contributing to
their continuous improvement qualifications
 Administration and development of tests of usability via remote.
 Research user needs, create user stories and journey mapping.
 Design landing page prototypes with art direction and user experience
 Created of web banners in different sises and Design labels for packaging
 Created user maps, stories, guidelines and “Easy Manage mobile app”
 Developed High resolution mockups for “Spick & Span mobile app”
 Lead UX for “Carne mart mobile app”, gather user needs, specifications to develop form start to finish
the project
 Present and review designs with developers, product managers, and key stakeholders.
 Ensure consistency across digital experiences, interaction models and style guide.

Environment: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Invision, Adobe XD.

Artisans on Fire, Las Vegas, Nevada 0 4/2017 - 10/2017

Role: UX/UI Senior Designer

Responsibilities:

 Development of prototypes and mockups for campaigns of email marketing to promote cannabis
products and Analysis of campaign results of email marketing.
 Help translate business requirements and interaction design principals into user experiences that are
engaging, intuitive and map to personas, objectives and the unique value propositions that drive the
experiment.
 Created web banners, icons and gifs for web page & Illustrations for email marketing campaigns.
 Created art direction for packaging of cannabis brands as Thrive, Deep Roots, Green & Gold.
 Plan, develop and implement social media strategies and actions.
 Collaborated with BAs, marketing and engineering team to designs and create workflows, screens,
etc.
 Produced wireframes and all other design production documentation and assets required for the
software production and the execution of your solutions.
 Designed and delivered exceptional outcomes that elegantly and intuitively anticipate the needs of
our customers while also meeting business objectives
  Worked throughout the design life cycle from ideation through development support and into testing
 Created videos for marketing campaigns in social networks of the Thrive brand.
 Lead a process to define the experience and design to deliver on the product’s goals.

Environment: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Invision, Adobe XD.

Goweb, Mexico 01/2015 - 01/2017

Role: UX/UI Designer

Responsibilities:

 Created sketches, wireframes, mockups and prototypes for web page.

 Designed detailed and thoughtful wireframes, prototypes and UI specifications that are visually
compelling and simplistic in nature.
 Explored the way people interact with our product and create innovative end-to-end user
experiences and solutions that create value and consistency in platform.
 Take a user-centric “design thinking” approach to problem solving, including talking to customers,
user testing and responding to feedback.
 Set direction and lead UX vision and strategy within the website
 Conceptualizing, designing and delivering intuitive and compelling designs for a complex,
multiplatform product suite that clearly support customer needs and business objectives.
 Maintaining a cohesive user experience strategy for area of immediate responsibility and coordinate
with other designers on cross-company UXD strategy. Researching and evaluating new product UXD
support opportunities.
 Designed graphic user interface elements, like menus, tabs and widgets
 Build page navigation buttons and search fields
 Performed usability testing encompassing test design, facilitation and evaluation. Apply adjustments
based on user observation and feedback
 Designed of icons, banners and illustrations for Web page, analyze sketchs and wireframes to adapt
them to the user's primary needs

Environment: Adobe Photoshop, Adobe Illustrator, InVision, Sketch, Invision, Adobe XD, Adobe Photoshop,
Adobe Illustrator.

DLB Group, Mexico 04/2010 - 11/2014

Senior Art Director

Responsibilities:

 Developed strategically relevant creative solutions based on the information gathered from all
documents including the creative brief, team members.
 Contributed to the selection of production partners in the final execution and visualization of the
creative concept; and
 Development of creative concepts and implementation in graphic concepts.
 Ideation, conceptualization, visualization and hands-on art/design skills
 Management of simultaneous projects and work teams and writing copys for graphic concepts.
 Learn and experiment with new and innovative ways in which to solve client problems, and how to
turn those solutions into dynamic creative executions
 Produce best creative solution within the estimated budget by having an awareness of end usage of
 that project
 Determined and executed an appropriate design approach for projects and present
recommendations, including but not limited to: digital and print vehicles that range across website
landing pages, editorial content, email, vendor look books, social media assets, in-store signage,
OOH, direct mail pieces, and private label packaging
 Created illustrations for 3D posters and renders for brand activations.

 Created storyboards, video and audio editing for commercials.

Environment: Adobe Photoshop, Adobe Illustrator, Premiere, After Effects, Maya 3D.

Lichi Diseño, Mexico 02/2009 - 04/2010

Art Director

Responsibilities:

 Concept and create world-class design that supports all marketing initiatives & campaigns inclusive of
print, digital, motion, and environmental. Design includes photography, logos, typography, color,
graphic elements, and motion-based solutions.
 Creative direction and art for all the graphic concepts of TDN, Telehit and Pumas.
 Created ideas, concepts and designs for innovative ad experiences for global brands
 Created and executed on-brand design solutions for advertising campaigns that meet measurable
business goals and requirements
 Executed ideas flawlessly--paying particular attention to design, layout and typography.
 Created rules and guidance for project types, brief partner teams on these rules, ensure consistency
and quality benchmarks are met in execution.
 Designed magazine ads and logos for TDN and arts for billboards, posters and Newspaper.
 Supervision of the design area and tasks delegates to the design team.
 Development of wallpapers for web of Golden Channel.
 Presented ideas and concepts to clients.
 Review of all materials made by junior designers and the design team.

Environment: Adobe Photoshop, Adobe Illustrator, Premiere, After Effects.

Platinum Studio, Mexico 02/2007 - 04/2009

Junior Art Director

Responsibilities:

 Art Direction for packaging of Philips and Panasonic.

 Juggle multiple projects simultaneously, work with tight deadlines and budget constraints, and offer
economical alternatives for completing projects
 Participated in photo shoots and illustration oversight as appropriate.
 Created the master graphic of the Panasonic Powerlive campaign and adaptations to different
printed materials.
 Designed Catalogs, flyers, magazine ads, posters and internal graphic materials for Panasonic.
 Created logos, logotypes, storyboards and 3D renders for Panasonic and Philips products.
  Development of creative concepts for campaigns of Panasonic.
 Development of BTL activations to increase sales of Panasonic.
 Created illustrations for Swatch arts.

Environment: Adobe Photoshop, Adobe Illustrator.

Certifications

 Sketch 2018 Active Certificate

 Bootcamp UX/UI 2016 Active Certificate
 Design Thinking 2016 ITAM Certificate
 Digital Marketing 2016 Active Certificate
 Marketing & Design 2010 UNAM Certificate
 Maya Basic 2009 Master Class Certificate
 Maya Intermediate 2014 Aula Virtual
 BrandStorytelling 2015 Future Learn
 Community Manager 2017 Aula CM

References Available on Request