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Business Idea Screening 2

This document discusses conducting a comprehensive screening of business ideas in two parts. The first part explains that a comprehensive screening provides a more rigorous analysis of selected business ideas than an initial feasibility assessment. It requires collecting both primary and secondary data to sensitively analyze the feasibility of each idea. The second part presents a template for systematically evaluating business ideas across several aspects, including strength, marketing, operations, management, financials, and other factors. Entrepreneurs are to gather information through research, surveys, and existing sources to justify findings and recommendations for each idea. The goal is to identify the most feasible business idea using this weighted scoring approach.

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368 views

Business Idea Screening 2

This document discusses conducting a comprehensive screening of business ideas in two parts. The first part explains that a comprehensive screening provides a more rigorous analysis of selected business ideas than an initial feasibility assessment. It requires collecting both primary and secondary data to sensitively analyze the feasibility of each idea. The second part presents a template for systematically evaluating business ideas across several aspects, including strength, marketing, operations, management, financials, and other factors. Entrepreneurs are to gather information through research, surveys, and existing sources to justify findings and recommendations for each idea. The goal is to identify the most feasible business idea using this weighted scoring approach.

Uploaded by

maukp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Entrepreneurship Development Program- American Center

Business Idea Screening Template


Sample

Comprehensive Screening

In the previous session, we discussed the first screening, which is a technique for a quick
assessment to check the feasibility of the business ideas. Now you have some selected ideas to
be further evaluated. Before going to the comprehensive screening, build your ideas by
analyzing and adding some aspects to identify the actual application of the idea.

Once you have built the ideas, they can be referred to the second or comprehensive screening.
This is a more stringent screening that can be used to identify the best or most feasible idea.

Completing a comprehensive screening is a lengthier process. It requires primary data as well


as secondary data. The feasibility of selected ideas should be analyzed sensitively using
primary and secondary information.

Entrepreneurs can do original works (research, surveys) to create new knowledge, and previous
research, surveys, publications, analysis, etc., can be re-analyzed for assessing the feasibility
of the selected ideas from the initial screening.

Comprehensive Screening
Business Idea: ………………..
Part/Aspect Overall Weight Methods and Findings,
Feasibility Sources Justifications, and
Scale Recommendations

Strength of the business idea 54321 o Type of


Research
o Type of
Survey
o Secondary
o Other
Marketing aspects 54321 o Type of
Research
o Type of
Survey
o Secondary
o Other
Operational aspects 54321 o Type of
Research
o Type of
Survey
o Secondary
o Other

FACILITATOR: CHANNA GAJANAYAKA 1


Managerial aspects 54321 o Type of
Research
o Type of
Survey
o Secondary
o Other
Financial aspects 54321 o Type of
Research
o Type of
Survey
o Secondary
o Other

Other 54321 o Type of


Research
o Type of
Survey
o Secondary
o Other
Weighted Average Mark

Selection

Final Remark

FACILITATOR: CHANNA GAJANAYAKA 2

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