MEDIA AND INFORMATION LITERACY 1

Saint Columban College

SENIOR HIGH SCHOOL DEPARTMENT
7016 Pagadian City

S T U D E N T ’ S L E A R N I N G M O D U L E

Student’s Name: ___________________________ Date: ____________________

Grade & Section:______________ Subject: _________________

Content Standard :

Performance Standard :
For the
whole
module
Learning Competencies:
Learning Contents:
Learning Resources:
Core Values:

I. INTRODUCTION:

Dear Student,

Panagdait sa Diyos og sa tanang kabuhatan!

The success of this module lies in your hands. This was prepared
for you to learn diligently, intelligently, and independently. This
will be a great opportunity for you to equip yourself not only with
academic content but as well as some invaluable skills which you
will be very proud of as a responsible learner.

If you have inquiries, you may send a private message on my

Facebook account Delmar J Villegas or you may text me on this
cellphone number 09157601055.

I will be receiving messages during weekdays from 9am to 5pm

only.
 MEDIA AND INFORMATION LITERACY 2

Dear Student,

Panagdait sa Diyos og sa tanang kabuhatan!

The success of this module lies in your hands. This was prepared
for you to learn diligently, intelligently, and independently. This
will be a great opportunity for you to equip yourself not only with
academic content but as well as some invaluable skills which you
will be very proud of as a responsible learner.

If you have inquiries, you may send a private message on my

Facebook account Jay Mark Paras.

I will be receiving messages during weekdays from 9am to 5pm

only.
 MEDIA AND INFORMATION LITERACY 3

STUDY SCHEDULE AND HOUSE RULES

Course Title: Media and Information Literacy
Course Description: The course introduces the learners to basic understanding of media
and information as channels of communication and tools for the development of
individuals and societies. It also aims to develop students to be creative and critical
thinkers as well as responsible users and competent producers of media and information.

STUDY SCHEDULE
At the end of the module, you will be able to:

1. Identifies the similarities and differences of media literacy, information literacy, and
technology literacy.
2. Identifies traditional media and new media and their relationships.
3. Defines information needs, locates, accesses, assesses, organizes, and
communicates information.
4. Classifies contents of different media types and defines media convergence
through current examples.

Week Topic Date Time

Week 1 Lesson 1 – Introduction to Media
Refer to your Refer to your
and Information Literacy Schedule Schedule
Week 2 Lesson 2 – The Evolution of Refer to your Refer to your
Traditional to New Media Schedule Schedule
Week 3 Lesson 3 – Information LiteracyRefer to your Refer to your
Schedule Schedule
Week 4 Lesson 4 – Types of Media Refer to your Refer to your
Schedule Schedule
PRELIM EXAMINATION
(September)
 MEDIA AND INFORMATION LITERACY 4

How to Use This Module

Set aside any forms of distractions that will disturb you during the lesson. Read the simple
instructions below to complete the module with a smile on your face. Have fun!

1.Follow carefully all the contents and instructions indicated in this module.
2.Take down notes on the concepts about the lessons. Compiling notes enhances
learning.
3.At the end of the month, remove the worksheets and submit them to your teacher.
4.Let your facilitator/ guardian assess your answers using the answer key card.
5.Practice the virtue of honesty in doing all your tasks activities in the module must be
done by you and not by others.
6.Your family and friends may support and guide you but you must not let them do the
work.
7.DO YOUR BEST AND GOD WILL DO THE REST Enjoy studying

PARTS OF THE MODULE

• Objectives – These are what you will learn after completing this module.
• Entry Pass – A pre-test that will determine your prior knowledge and the concepts
to be mastered in the lesson.
• Introduction – This section will give you an overview of the lesson.
• Let’s Think & Acts – Activities that verifies how much you learned from the lesson
• Exit Pass – This will measure how much you have learned from the entire module.
• Scissor Icon - Worksheets has scissor icons means that you should cut and submit
the page to your teacher for checking at the end of the month.

SUBJECT REQUIREMENT

• Submit all the worksheets with scissor icons on or before the exam date
• Attach the worksheet in a long white folder
• Some activities in this module will require you to perform activities hence capture
a photo for each performance as documentation and attach it in the folder
• You can also submit your worksheets directly to your teachers Facebook Account
 MEDIA AND INFORMATION LITERACY 5

LESSON 1
Introduction to Media, Information, Technology Literacy

LESSON OBJECTIVES
• Describe the very basic and general nature of communication
• Describe how communication is affected by media and information

MEDIA & INFORMATION LITERACY: A BRIEF INTRODUCTION

In the Digital Age we find ourselves in, the media are in upheaval. Tremendous changes in the way
information is packaged, received, retrieved and shared have sparked fascination, confusion and peril-
especially when it comes to news, which is so essential in democracies (Clay Shirky, 2010).

In this media turmoil which threatens our ability to oversee the people who act on our behalf, digital citizens
of today’s world need a media environment that serves us both as individuals and as a society; and acquire
media and information literacy skills to enable us not just keep politicians in check but also to balance the
power of the many other people and institutions we rely on, e.g. the police, doctors, technocrats,
researchers, bankers, etc., and all other people who make decisions that affect us without requiring or
allowing our direct input.

Defining Media & Information Literacy

Media and Information Literacy (MIL) is used as a composite concept to refer to a set of competencies
that empowers citizens to access, retrieve, understand, evaluate and use, create, as well as share
information and media content in all formats, using various tools, in a critical, ethical and effective way, in
order to participate and engage in personal, professional and societal activities.

Media literate citizens can:

a) access, find, evaluate, use the information they need in ethical and effective ways;
b) understand the role and functions of media and other information providers such as libraries, museums
and archives, including those on the Internet, in democratic societies and in the lives of individuals;
c) understand the conditions under which media and information providers can best fulfil their roles and
functions;
d) critically evaluate information and media content from a variety of sources;
e) engage with media and information providers for self-expression, life-long learning, democratic
participation, and good governance; and
f) enhance the skills (including ICT skills) needed to produce content in a variety of media formats .

Media and Information Literacy (MIL) therefore brings together Information Literacy and Media Literacy,
along with Information and Communication Technology (ICT) and Digital Literacy, as a new literacy
construct that helps empower people, communities and nations to participate in and contribute to global
knowledge societies.
 MEDIA AND INFORMATION LITERACY 6

LET’S THINK AND ACT!

Name: __________________________________ Grade & Section:________________

Explain your answer below or use another sheet of bond paper.

GUIDE QUESTIONS
• Why is communication a process?
• What are the important elements of communication?
• How can we achieve an effective communication with other people?

PICTURE ANALYSIS (10 LEVELS OF INTIMACY IN TODAY’S COMMUNICATION)

*Analyze the image provided below. What is your thoughts or insights about the image.

MEDIA AND INFORMATION

• Information refers to the facts provided or learned about something or someone and is conveyed
or shared. Media refers to any physical object used to communicate messages. Media and
Information are two distinct elements that are interconnected with the concept of communication.
Information is one of the reasons why communication is one in the first place and this information
can be shared through media.

QUOTE ANALYSIS
*What your thoughts or insights about the given quote below.
“Half of my problems are because of the tone of my voice. Everyone thinks that I’m arguing while
actually I’m just talking.”
 MEDIA AND INFORMATION LITERACY 7

LESSON 2
The Evolution of Traditional to New Media
LESSON OBJECTIVES
• Examine the technology or resources available during the prehistoric age, the industrial
age, the electronic age, and the new or digital age.
• Identify the devices used by people to communicate with each other, store information, and
broadcast information across the different ages.
• Editorialize roles and functions of the present age of media in today’s society.

THE EVOLUTION OF TRADITIONAL TO NEW MEDIA: A BRIEF INTRODUCTION

MEDIA EVOLUTIONS

Pre-Industrial Age People discovered fire, developed paper from plants, and forged weapons and
(Before 1700s) tools with stone, bronze, copper and iron.
• Cave paintings
• Clay tablets in Mesopotamia
• Papyrus in Egypt

Industrial Age People developed machine tools, established iron production, and the
(1700s-1930s) manufacturing of various products (including books through the printing press).
• Newspaper
• Printing press for mass production
• Typewriter
• Motion pictures
• Telegraph

Electronic Age The invention of the transistor ushered in the electronic age. People harnessed
(1930s-1980s) the power of transistors that led to the transistor radio, electronic circuits, and
the early computers. In this age, long distance communication became more
efficient.
• Television
• Large electronic computers
• Personal computers

Information Age A broad term that covers processed data, knowledge derived from study,
(1900s-2000s) experience, instruction, signals or symbols
Web browsers
• Blogs
• Social networks
• Search Engines
• Portable computers- laptops
• Smart phones
 MEDIA AND INFORMATION LITERACY 8

Media Age What format/ What format/ What format/ equipment did
equipment did equipment did people use to share or broadcast
people use to people use to store information
communicate with information?
each other?
Pre-Industrial Traditional paper and Traditional paper Traditional paper and writing
Age writing materials and writing materials, Cave paintings/stone
materials, Cave tablets
paintings/stone
tablets
Industrial Age Paper and Pen, Printing press or Printing press or books,
Typewriter books Newspaper/ magazines
Electronic Age Telegraph, Telegram, Printing press or Printing press or books,
Telephone, books, Computer Computers, Radio,
Computers Newspaper/magazines, Personal
computers
Information Age Personal computers, Printing press or Printing press or books,
Mobile phones, books, Digital Newspaper/ magazines,
Smart phones, books, Personal Television, Radio, Digital books,
Wearable technology, computers, Mobile Websites, Mobile phones, Smart
Social Media phones, Smart phones, Wearable technology,
phones, Wearable Social Media
technology, Social
Media
 MEDIA AND INFORMATION LITERACY 9

LET’S THINK AND ACT!

Name: __________________________________ Grade & Section: ________________

Explain your answer below or use another sheet of bond paper.

Editorialize the roles and functions of present age of media in today’s society through drawing/art on a bond
paper. Begin with a concept first and express it through art on the paper using any drawing materials.
Include a brief description below your editorial.
 MEDIA AND INFORMATION LITERACY 10

LESSON 3
Information Literacy

LESSON OBJECTIVES
• define information needs
• identify how to locate, access, assess, organize, and communicate information

INFORMATION LITERACY: A BRIEF INTRODUCTION

A set of characteristics that transform an ordinary student into a "wise information consumer" and "lifelong
learner." Information literacy is not just something you "do" in college, rather "information literate" is
something you become, via your coursework and personal experiences and interactions with information.

Some of the aspects of information literacy include using information technologies, such as personal
computers, e-mail, software programs, and the Internet. Other aspects of information literacy involve the
evaluation of the information you obtain using the Internet and online electronic resources. Still other
components of information literacy regard the ethical use of information and information technologies. A
couple of the primary goals of information literacy are to get people thinking critically about the
information they encounter and building in people the ability to use that information to create new
knowledge.

Typology of Information

Factual Information vs Analytical Information

Factual Information is information that solely deals with facts. -It is short and non- explanatory. -The best
place to find factual information is in reference books such as encyclopedias and almanacs.

Analytical information is the interpretation of factual information. -It is mostly found in books and journal.

Subjective Information vs. Objective Information

Subjective information is information from only one point of view. -Opinions are subjective. -You can
find subjective information almost anywhere factual information isn't. It is in books, journals, websites and
book reviews.

Objective information is information that is understood from multiple viewpoints and presents all sides of
an argument. -Reference books are a good place to find objective information. Newspapers that have
balanced and fair reporting are also objective.

Current Information vs. Historical Information

Current Information are the most up-to-date information. -It is mostly found in; -Newspapers - published
daily or weekly. Periodicals - published weekly, monthly, quarterly, annually Web.
Historical Information are from an historic time period to provide a backdrop or global perspective for a
topic. -It is mostly found in; -History Books, Artifacts, and Bible.

Scholarly vs. Popular

Scholarly - Include citations. -Written by experts in the field. -Original research published in journals. -Are
usually peer-reviewed (evaluated by other experts in the same field). -Usually are longer, about 10-30
pages.
Popular -General interest stories which may refer to research but do not contain original research. -
written by the general public. -Are not peer-reviewed. -Rarely include citations. -Tend to be shorter, about
200 words to a few pages.
 MEDIA AND INFORMATION LITERACY 11

Primary vs. Secondary vs Tertiary

Primary - sources are first-hand accounts or individual representations and creative works. -Original
documents that don't usually describe or analyze work by others. Primary sources may be published or
unpublished works.

Secondary – sources build off of primary sources with more extensive and in-depth analyses. They
summarize, evaluate and analytically interpret primary material, often by offering a personal
perspective.

Tertiary - sources are distillations and collections of primary and secondary sources. It is also typically
the last to be published in the information cycle. Because it has been filtered through many reviewers, it
tends to consist of highly reliable and accurate information, plus contain broad perspectives of topics

Stable vs. Unstable

Stability – becomes a consideration especially when the information you have obtained is published
digitally over the internet. But an online source may still be predicted to be stable or otherwise by
evaluating it based on the following questions.

Unstable – in order to become an Information Literate, one must be able to categorized and identified the
kind of information used in an article or in media.
 MEDIA AND INFORMATION LITERACY 12

LET’S THINK AND ACT!

Name: __________________________________ Grade & Section: ________________

ACTIVITY 1 (DEFINITION INFORMATION NEEDS)

1. Why do you need information?

2. Where do you search for information?

3. How do you acquire and store information?

4. How will you determine the quality and accuracy of the information that you have?

5. How do you use the information that you have?

6. How will you communicate information?

 MEDIA AND INFORMATION LITERACY 13

ACTIVITY 2 (DISASTER SCENARIO)

Scenario: “According to the weather forecast, there is no typhoon. However, your locality is experiencing
heavy rainfall, while some parts in your province /region are already flooded. There are reported incidents
of landslide, evacuation, stranded vehicles and drowning. As a student, what are you going to do?”

Information needs
What information do you need?

Sources of information
Where will you get them?

Access to the information

How will you access them?

Evaluate information
How will you check the quality of
information?

Organize information
How will you organize and store them?

Communicate information
How will you create and communicate
them?
 MEDIA AND INFORMATION LITERACY 14

LESSON 4
• Types of Media: Print, Broadcast, New Media

LESSON OBJECTIVES
• identify different types of media
• describe media convergence
• outline media convergence in different fields

MEDIA: A BRIEF INTRODUCTION

The term media, which is the plural of medium, refers to the communication channels through which we
disseminate news, music, movies, education, promotional messages and other data. It includes physical
and online newspapers and magazines, television, radio, billboards, telephone, the Internet, fax and
billboards.

It describes the various ways through which we communicate in society. Because it refers to all means of
communication, everything ranging from a telephone call to the evening news on television can be called
media.

When talking about reaching a very large number of people we say mass media. Local media refers to, for
example, your local newspaper, or local/regional TV/radio channels.

Different types of media

Media can be broken down into two main categories: Print Media and Broadcast Media. The Internet has
also emerged as a major player, as a rapidly growing number of people globally get their news, movies,
etc. online.

Print Media includes all types of publications, including newspapers, journals, magazines, books and
reports. It is the oldest type, and despite suffering since the emergence of the Internet, is still used by a
major proportion of the population.

Broadcast Media refers to radio and TV, which came onto the scene at the beginning and middle of the
20th century respectively. Most people still get their news from TV and radio broadcasts – however,
experts predict that it will not be long before online sources take over .
 MEDIA AND INFORMATION LITERACY 15

LET’S THINK AND ACT!

Name: __________________________________ Grade & Section: ________________

Explain your answer below or use another sheet of bond paper.

• Describe how new technologies have led to the convergence of traditional and new media.
• Explain how media convergence create new opportunities for interaction
• Describe the use of one or two forms of new media to share knowledge and information on a
current issue in society.
• Explain how a person could be portrayed in public in the age of media convergence.
 MEDIA AND INFORMATION LITERACY 16

Great job! We are finally done with the module! I hope you
enjoyed learning the topic! See you in our next journey!

Prepared by: Delmar Villegas