On Job Training Of

Just Dial Ltd.

An OJT Report

In partial fulfilment of six month on the job training for the

award of the degree of
Masters of Business Administration

Submitted by
G Nischal Krishna
11908562

Mittal School of Business

Lovely Professional University
Jalandhar New Delhi GT Road Phagwara, Punjab
April 2021
ACKNOWLEDGEMENT
“Gratitude is not only the greatest of all virtues, but the parent of all others.”
-Cicero
I wish to express my deep sense of gratitude to Mr. Pravin Singh Associate Vice
President without whose suggestion & help this on the job training would not have been a
success. His valuable suggestions, guidance, encouragements & feedback will always be
remembered by me & I will be forever
being thankful towards him & the whole Just Dial Ltd Organization.

I am also highly thankful to Mr. Vikas Garg manager without whose guidance & mentorship
this On the job training would not have been a success.

I am also thankful to the whole Just Dial team for their continuous support & for providing
such an amazing working atmosphere. They were always there to help me by sharing the
knowledge & providing necessary trainings to ensure the success of this internship.

I am thankful to the Training & Placement Cell & faculties of Mittal School Of Business
(LPU) who provided me the opportunity to work with this reputable organization.

I also extend my indebtedness to my family for their help & support during this period without
which working on this on the job training would never have possible.

I thank almighty God for blessing me with good health & wisdom to work on this internship
properly & smoothly.

In the end, I can say only this much that “ALL ARE NOT MENTIONED BUT NONE IS

FORGOTTEN -
G Nischal Krishna
Offer Letter
 CONTINUOUS ASSESSMENT (CA) for INTERNSHIP/OJT

(By external internship in-charge from organization)

Name of the student- G Nischal Krishna

Registration Number Internship- 10093915

Project Title (if/any):

Name of Organization & Address: Just Dial ,A block sector 16 Noida(UP),201301

Name of External Internship in-charge (with mobile number): Vikas Garg-9555694928

Sr. Parameters Maximum Marks Marks Obtained

No

1 Conduct of the student during OJT 15 14

2 Interpersonal Skills 15 14

3 Technical Skills 20 18

4 Project Performance/Assignments 40 38

5 Punctuality 10 10

Attendance

No. of Working Days No. of Days student was Present

120 Days 120 Days

Date-23/04/2021

Name and Designation- Vikas Garg (Manager)

Authority Signatory with Company’s Stamp-

 INDEX

Sl.
Topic Page No.
No.
1 Company Overview 06-13
2 Industry Overview 14-15
3 Competitor Analysis 16-19
4 Training Programmes 20-21
5 Roles & Responsibilities 21-22
6 Work Methodology 23-24
7 Challenges Faced 25-26
8 Conclusion 27-28
 CHAPTER- 1
Company Overview
 Company Overview

Just Dial Ltd

“Anything Anytime Anywhere, Indias No. 1 Local Search Engine”

Website: www.Justdial.com
Phone: +91-8888888888
Email: [email protected]
Industry: Consumer Services
Companysize:10984 Employees
Headquarter: Mumbai, Maharashtra
Type: Publicly Held
Founded: 1996

Specialties: India’s Number 1 Local Search Engine, Data base of Business Listing.
Just Dial Ltd- About Company
Just Dial Limited is India Number 1 Local Search Engine founded by Mr VSS Mani in the year
1996. Just dial is engaged in providing local search related services to its users across India
through multiple platforms such as website, mobile website, Apps(Anroid, IOS and
Windows),over the telephone and text sms (Voice and sms through pan India number
8888888888).

The organization has initated its search plus services for its users. The objective of this services
is making several day to day tasks conveniently actionable and accessible to the users by using a
single application. Recently the organization has launched JD Omni a business management
solution for SME. The organization is aiming in transition of thousands of SMEs so that the
business organization can efficiently run their business online and have sufficient online
presence through their own website and mobile site. The organization has also launched JD Pay a
quick digital payment gateway for its users and vendors. The company also has its own official
social sharing platform JD Social to provide the latest happenings to the users. The organization
has its own Real Time Chat Messenger so that the users and business communicate seamlessly.

Just Dial is a online search platform where the business organizations get the required services.
Just Dial stands tall with its vision. It is involved in providing the best business customers to its
clients. It is involved in providing the best business services to its customers through its website
and application. The company has skilled and experienced employees who are well known in
their respective filed. The main objective of the company is to provide online customers to its
clients. Just dial do not charge anything from its users. It allows the user to search and coordinate
with the best trusted business in order to get the best quality business services. There are no
charges for the users, anyone with an internet connection can make the search.
Corporate Information-
The organization began its services in 1996 by offering local search services under the brand
name Just Dial which is now the leading local search engine in India.
In the year 2007 the company launched its official website www.justdial.com. The search
services of Just dial Ltd are through multiple platforms such as website, mobile website, Apps,
voice.
Just Dial services helps in bridging the gap between the users and business by helping users find
the relevant provides of products and services.

Mission
To provide fast, free, reliable and comprehensive information to our users and content buyers to
sellers.

Vision
Our vision is to help provide the best search services to everyone in need

Values
Our Core values are comprehensive information to users, connect buyers to the sellers and
provide a quality lead generation.
Just Dial Facts-
Just dial Apps are available on Anroid, IOS, Windows and provide location base services for
mobile internet users.
 Its voice services are available on 8888888888. This is Just dial operator assisted hotline
number which is accessible 24 hours a day, 7 days a week with multilingual support.
 Just dial has a data base of approximately 30.2 million listings as of 31 December 2020.
 Just dial has 132.6 million quarterly unique users across the web.

 Its users have contributed 114388122 reviews and ratings for various listings.
 Just dial has 453800 campaigns as of 31 December, 2020. The business owners have the
option to list their business on Just dial data base for free.
 Just dial registered and corporate office is based in Mumbai. Just dial also has offices
across India in Ahmadabad, Bangalore ,Chandigarh, Chennai, Coimbatore, Delhi,
Hyderabad, Jaipur, Kolkata,Pune.
 Just Dial offers its services in more than 250+ cities.
 Just Dial has a good presence across all the cities and towns of India which includes
Tier2 and Tier 3 cities.
 Just Dial has its own social sharing platform and also a Real Time Chat Messenger.
 There are over 132.6 million users who have contributed 114,424,305 ratings and reviews
till date.
 Just Dial has huge online presence and visibility, payment solutions, its own customized
website, mobile website and mobile app which creates an attraction for MSME’s.
 Just Dial provides flexibility to the users to connect with the company while performing
searches.
 Just Dial mainly focuses on offering personalized services and the ability to access
relevant target audience to all the business which are listed on its website particularly for
paid business.
 Just Dial has a large collection of genuine reviews and ratings which are submitted by the
users after availing products and services from the various business listed in Just Dial.
 Just Dial keeps on upgrading its products and services. Just Dial launches various user
friendly products and services which enables it to be ahead of its competitor.
 Just Dial provides fast and quick response to search queries.
 The quality of the company’s data base is very efficient and effective.
 The company does not charge anything from the business to get registered.
 It provides location based service to the mobile internet users.
 Just Dial offers its services in India, USA, Australia, Singapore, New Zealand and United
Kingdom.
Company Website Information
The website (https://www.justdial.com) acts as a platform for individuals and the users. Just
dial may provide at its general and relevant i n f o r m a t i o n related to b u s i n e s s
segments associated with it. There are approximately 8.6 million organic keywords associated
with the website of Just dial. The organic traffic of Just dial is around8.1million and the traffic
value of Just Dial is $1.3 million. The official website of Just Dial is ranked as 6986.The website
mainly works on SEO based technology. Just Dial trust from a good and reliable source as an
assured mark of quality, a search based algorithm considers a quality link to a website from
popular, relevant and reliable websites as mark of quality and because of which website is ranked
higher. We as an SEO based organization have the knowledge and expertise to achieve and gain
the various relevant and reliable sources to provide you search rankings. The algorithms of our
search engine are regularly revised and the latest developments are made.

Privacy & Transparency

Just Dial Ltd operates with 100% transparency. It offers responses to users queries on a no-cost
basis. Just Dial will never share the personal details of its clients to any third party. Just Dial
provides service to the society & that’s why Just dial provides the services to the clients for free.
Recently the organization has launched its lead based plan for its existing as well as new
customers. The company has maintained complete transparency in its new plan where the
customers will be charged only when they get the business lead /business call associated with
their business segment. The company runs with a no return refund policy which is briefed to the
customer while getting associated with the organization.
 CHAPTER- 2
Industry Overview
Industry Overview
India is a land full of opportunities for players in the field of search based industry services.
The country is having huge potential in the online search based service industry. More and more
search based service companies are making tremendous capital investment for providing
advanced search based services to the online users and thus are creating greater proportion of
population. Indian market is much diversified and is full of opportunities in every segment,
which includes online users, online searchers.

With the increase in the competition, businesses are looking to explore for the latest
dynamics and trends which will have positive impact on their business. The recent changes
adopted by Just Dial has created a lot of buzz in the Indian market over the past one month. Just
Dial has launched its B2B portal JD Mart which includes separate catalog for every product.
Indian consumer industry is having a huge potential for growth and therefore Just Dial to
maintain its presence has showed a strong commitment to its new launched portal and had spent
$15 million for branding JD Mart.

India is going to be the emerging consumer market in the world and as per an estimation the
aggregate spending of $13 trillion will be there by the year 2030 surpassing China and USA. A
huge amount of spending will be done in the rapidly growing consumer service industry.
 CHAPTER-3
Competitor Analysis
Competitor Analysis

Competitors-

Sulekha.Com-
Sulekha is among one of the top competitor of Just Dial Ltd. It is a private company which was founded
in the year 2007 in Chennai, Tamil Nadu. Sulekha is known for its best services in Software Industry.
The services and the number of employees in this organization are less as compared to Just Dial.

India Mart-
India Mart is considered to be the biggest rival of Just Dial Ltd. It is an application software
industry which mainly focuses on B2B segment.
Just Dial is a local business search engine which curates and provides information about various
business to its users. The company does not charge any amount from the users. It operates in 3
different modes which are as follows-

Website-
The company website is considered to be one of the best search based service provider in India
search for requirements in various segments. The major searches are made in the field of Packers
and Movers, Repair and Services, Manufacturers and dealers.

App-
The company has its own app which is available in Google Playstore. This app provides
information to the users through phone. The users can simply type their requirement in this app
so that it can be fulfilled.

Phone Number-

The company has its own special number 8888888888 in which the customer can call for his
requirement.

Online Consumer Service-

The company is well known for providing customer to the business organizations who are
registered with it. It is the best consumer service provider in India. The company has several
package which includes packages for remote cities, metro cities and also it has the provision for
National Listing. The company also provides digital banner to the customers. It offers world
class website to the customers. All this facilities given by the company to its customers help
them to grow digitally.

Digital Promotion-
The company offered best in class digital promotion for its clients. It includes digital
b a n n e r p r o m o t i o n , website handling, digital catalogue & business listing for its clients.
Clients from different segments are getting registered with this organization because of its
success and service in different business segments.
Recent Development-
 Just Dial has recently signed an advertising agreement with Star India for IPL which has
lead to an increase in its share price by 6%. Just Dial is going to be Co Presenting
Sponsor in IPL2021.
 Just Dial has launched its own B2B ecommerce portal with the name JD Mart which is
going to give competition to its competitors India Mart and Sulekha. The major
beneficiaries of JD Mart will be retailers, wholesellers, and B2B supplier
 Recentl y the compan y has launched i ts new advertis ement featuring
boll ywood star Ranvir Singh for its B2B portal.
 CHAPTER-4
Training Programmes
 Training Programmes

I have joined the company as a marketing executing.The company officials trained me about
how to do marketing of the packages /products offered by the organization. I have learned
several things regarding marketing throughout thistraining periods. They also trained me on the
software to be used by us.

I have worked with the seniors of marketing team where I was trained about how to practically
interact with the client and the methods to be used to sell the products offered by Just Dial.

I have worked on the various softwares provided by the organization to use for
the work.

I have been trained on the various software such as Geniolite, HR Lite, Just Dial Business App,
JD Mart.

Call Pitch was provided by the company officials for talking with clients.

Objection handling training was given by the company officials.

Training on several other things were provided to ensure smooth workflow. They also trained

me on search tips & tricks & tools that are necessary while working.
 CHAPTER- 5
Role & Responsibilities
Roles & Responsibilities

 After the completion of my training, I started working as a marketing executive. Per

day at least 5 presentations have to be done in various segment.
 Attending the Appointments- We need to attend the appointments provided by the office
team and meet the customer and sell them the package. In this meeting with the clients
we need to brief them about packages and the services provided by Just Dial.
 Making Appointments- We need to make our appointments and meet with the clients.
 Telecalling- We need to talk to the customers in phone and generate sales.
 Updating the details of Free listed clients- Whenever we visit any business firm or
organization we need to update their details so that we have a record of the clients.
 Providing Service call to the customers- We provide service call to our clients. Whenever
our existing paid clients face some issue we need to visit and solve their issues.
 Resolving the Queries-Whenever our paid clients face some sort of problem in their plan
we need to resolve their .
 We need to make business listing of the customer and we do not take any charge for
making the listing.
 Our major work is to suggest the right package which will fetch benefit to the customers.
 Updating the images of the free listed clients as well as for paid clients who are registered
with JustDial.
 After the completion of day to day work I had to submit a daily work report to my
Manager.
 CHAPTER- 6
Work Methodology
 Work Methodology

 Appointments- There is a telemarketing team from back end which provides

appointments to the marketing team. Marketing team needs to attend the meeting and
brief the client about the concept and functioning of Just Dial . In this meeting we tell
clients about the ready to buy customers. Live data is provided to the customers.
 Making Appointments- We also need to make the appointments and then visit the client.
In this we make the appointments and brief the customers about the package in phone and
then explain them when we meet physically.
 Updating Data- We ensure that the data of the paid as well as the free listed client is up to
date. We need to visit the free listed clients and convience them to become the part of
paid listing clients of just Dial.
 Service Calls- Our work is to provide service call to our paid clients. In case any client
faces any kind of issue , we need to resolve that by visiting the client.
 Usage of Application-We explain and tell our paid as well as free listed clients how to use the
application. The customers get there live data in this application. Our work is to explain them
about the various options available to them and there usefulness for them.
 Pacakges- Our work is to suggest the best suitable package for the customer. According to the
business segment we suggest the package to the customer.
 Visiting Shops- Our work is to visit the shops and make there free listing. There are no
registration charges taken by a customer for making there free business listing.
 Escalation Call- Sometimes we need to give escalation call to our seniors when we are not able
to convince our customers. Through escalation call we are able to convence the customer and
make them understand the thinghs with the help of experienced senior marketing.
 CHAPTER-07
Challenges Faced
 Challenges Faced

As this was the first time I was working as a marketing executive there are a few

challenges that I have faced. My seniors were very helpful & guided me to handle these

issues. Following are the challenges I faced-

1. There were circumstances were it was difficult to handle certain client who were not getting the response as per
there expectation.

2. Understanding the customer needs and providing the relevant package suitable for their business.

3. I have never used the software with multiple services which needs technical knowledge. So this
was another issue which I faced.

However, with the help of proper training & continuous support & guidance of my senior I

was able to overcome these difficulties within 1-2 months & were able to give good quality

sales as per the requirement.

CHAPTER-08
Conclusion
Conclusion

Talking about the organization, one thing that is most noticeable is their corporate culture.
They are the market leader right now and will be maintaining their position at the first place.
The company is always committed to provide best in class services in the field of digital
advertisement including search based services. The services provided by the organization are
affordable and cost effective. A business firm with low investment can take the services from
justdial and get the best possible returns.

The best part of the organization is their moral values. Even after being in search based service
from several years they are providing the best quality service to its users as well as to the
customers who are associated with it. The charge a minimal amount from the customers and in
exchange offer services to them. They charge no amount from the users and also they provide
free registration facility to the business organizations.

To conclude I must say that it was a great honour for me that I got the opportunity to be a part

of such a professional organization which have a strong moral value & ethics. This helped me

to understand corporate culture in a better manner while also developing my skillsets. I have

learned several things while working with this reputable organization which will definitely

help me to grow in this field in future.