“Eat Bulaga” and “It's Showtime”:
Ideology and media tropes in PH
popular noontime variety show
“Showtime” and “Eat Bulaga” are noon time shows in two different TV stations. These
shows became a part of our daily living and became a part of our culture. These gave us
happiness, hopes, and fulfilment in our daily routines. These noon time shows had helped a
lot of Filipinos in overcoming their undesirable experiences.
When we hear “Your show, your time, It’s Showtime!” we can eventually recognize
that this is the noon time show which is much known as “Showtime”. This phrase is very
familiar, everywhere in the Philippines when we mention these phrases people will
eventually notice and recognize that “Oh, it’s the noon time show, it’s showtime”. Kids
younger than 5 years old already know this and is familiar to this. This became part of our
culture because it’s been how many years since they have started and made a lot of people
happy and fulfilled, and have given hope to everyone. People were already used on to this
show that it became a part of their lives. Young people and older people have enjoyed this
show and have overcome their everyday routines having “Showtime” in their lives. It’s just
sad that they were not able to have their show any more on the local television, but still we
can access them through internet, Youtube specifically. “Showtime” is currently hosted by
Vhong Navarro, Anne Curtis, Vice Ganda ,Jhong Hilario, Karylle, Teddy Corpuz, Jugs
Jugueta, Ryan Bang , Amy Perez, Mariel Rodriguez. Former hosts of the show were Kim
Atienza, Billy Crawford , Coleen Garcia, Eric Tai, Bayani Agbayani, Joey Marquez, James
Reid, Nadine Lustre, Catriona Gray. These people are the faces of the show which made the
show very joyful and popular.
Eat Bulaga is another noon time show which became part of every lives of every
Filipino. It is the longest run noon time show in the Philippines for 25 years. They stayed and
became popular because of the people supporting them. They are known as the “show ng
masa”. They were enjoyed by people for 25 years and became a part of the Filipino’s lives
and culture. They are popular with the phrase “Ang tahanan nang isang libot isang tuwa eat
bulaga!” This is a very popular phrase that when people heard they eventually recognized
the show “Eat Bulaga”. This show is hosted originally by Tito Sotto (1979–present), Vic
Sotto (1979–present), Joey de Leon (1979–present), they are the main hosts of the show.
Co- hosts of the show are Jimmy Santos (1983–present), Ruby Rodriguez (1991–present),
Jose Manalo (1994–present), Allan K. (1995–present), Toni Rose Gayda (1996–present),
Anjo Yllana (1999–present), Wally Bayola (2000–present), Paolo Ballesteros (2001–
present), Pia Guanio (2003–present), Keempee de Leon (2004–present), Michael V. (2004–
present), Pauleen Luna (2004–present), Julia Clarete (2005–present), Ryan
Agoncillo (2009–present), Sam Y.G. (2010–present), Isabelle Daza (2011–present), Joss
Gambaboy (2011–present), Ryzza Mae Dizon (2012–present, Little Miss Philippines 2012
Winner), Jingo Macapagal (2012–present), Maureen Wroblewitz (2018–present). There are
a lot of people who built the eat bulaga for It’s still standing for 25 years. A lot of co- hosts
have pasts, but people are still very attached to the show and enjoying every aspect of the
show.
Some Filipino ideology that are mirrored in “Showtime” and “Eat Bulaga” is the
“bayanihan”. Filipinos are known for its “bayanihan” or the way of helping each other in terms
of life challenges and disasters. These shows mirrored this “bayanihan” in a way of helping
each other to make people happy and helping people who are in needs. Another ideology
mirrored by the shows is “Filipinos being always happy”. Despite of all the challenges
encountered by the show, they are still strong and intact, making people happy and gives
hope to everyone. Another ideology is the phrase “It’s more fun in the Philippines”, the
shows really showed how fun in the Philippines is. They have showed and depicts a lot of
Filipino cultures which make them very popular not only here in the Philippines but also in
another countries. They have a very good representation of the Philippines and the Filipinos,
and this makes them very patriotic or well known in the Philippines as “Makabayan”.
Through this they were loved and enjoyed by people and up until now they are supported
and is popular in the mass.
