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Summary of Findings, Conclusion and Recommendation Summary of Findings

This study examined the influence of advertising on 156 first-year college students' decisions to enroll at Notre Dame Siena College of Polomolok. The majority agreed they enrolled due to advertisements around town (flyers, signs), the school's name and activities. Most also cited social media ads and videos, affordable tuition, and quality education amid the pandemic. Based on these findings, recommendations include investing more in print and digital ads, maintaining competitive tuition, and leveraging alumni networks to attract new students.

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39K views7 pages

Summary of Findings, Conclusion and Recommendation Summary of Findings

This study examined the influence of advertising on 156 first-year college students' decisions to enroll at Notre Dame Siena College of Polomolok. The majority agreed they enrolled due to advertisements around town (flyers, signs), the school's name and activities. Most also cited social media ads and videos, affordable tuition, and quality education amid the pandemic. Based on these findings, recommendations include investing more in print and digital ads, maintaining competitive tuition, and leveraging alumni networks to attract new students.

Uploaded by

mary grace paracha
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Chapter V

Summary of Findings, Conclusion and Recommendation

Summary of Findings

This chapter presents the summary, findings, conclusions and

corresponding recommendations based on the result of the study.

Summary

This study identifies the influence of advertisement on consumer buying

behavior of first year college students.

One hundred and fifty-six (156) first year college students were the

respondents of this study. These are the first-year college students of NDSCP

for the School Year 2020-2021. They were selected through a purposive

sampling technique, in which all of the first-year college students are enrolled in

SY 2020-2021 were selected as respondents.

This study is basically qualitative design specifically correlational

approach.. Quantitative data were generated through a survey questionnaires

administered to one hundred fifty-six (156) respondents of first year college

students of Notre Dame Siena College of Polomolok. The researchers made a

documentary review of related literature and studies in order to provide bases for

analyzing data.

For quantitative data analysis, the following statistician measures were

used: frequency counts, mean and weighed mean.


Findings

The following were the major findings of the study.

1. Majority of the first-year college students agreed to enroll in NDSCP

because of the flyers and tarpaulins that are given and printed around the

municipality.

2. Majority of the first-year college students agreed to enroll in NDSCP

because of the school name and logo

3. Majority of the first-year college students agreed to enroll in NDSCP

because of the activities implemented every year.

4. Majority of the first-year college students agreed to enroll in NDSCP

because of the school activities being implemented every year.

5. Majority of the first-year college students agreed to enroll in NDSCP

because of social media platforms and promotional video posted on

youtube.

6. Majority of the first-year college students agreed to enroll in NDSCP

because of the affordable tuition fees offered by the school despite of the

threat of pandemic.

7. Majority of the first-year college students agreed to enroll in NDSCP

because of the accessibility of the school during the time of pandemic.

8. Majority of the first-year college students agreed to enroll in NDSCP

because despite the threat of pandemic, they offer quality tertiary

education.
9. Majority of the first-year college students agreed to enroll in NDSCP

because of the up-to-date school facilities of the school.

10. Majority of the first-year college students agreed to enroll in NDSCP

because competent teaching personnel and offers in demand courses

11. Majority of the first-year college students agreed to enroll in NDSCP

because the school offers quality catholic education.

Conclusion

Based on the findings of the study the following conclusions were made:

1. Some of the first year college students agreed to enroll in Notre Dame

Siena College of Polomolok because the students are well aware of

the flyers that was given to them and the tarpaulins that are posted all

over the municipality.

2. Some of the first year college students agreed to enroll in Notre Dame

Siena College of Polomolok because the students are well aware of

the logo and the name of the school.

3. Some of the first year college students agreed to enroll in Notre Dame

Siena College of Polomolok because the students are well aware of

the school activities implemented every year.

4. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware of the school activities implemented every year.


5. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware of the promotional videos and advertisements that was posted

all over the social media platforms.

6. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well of

the financial subsidy given by the national government.

7. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware of the accessibility of the school despite the threat of the

pandemic.

8. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware of the no registration fee and its academic scholarship offered

by the school.

9. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware that the school provides conducive learning environment despite

the threat of the pandemic.

10. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware that the school has up to date school facilities despite the threat

of the pandemic.
11. Most of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware that the school offers quality tertiary education and competent

teaching personnel despite the threat of the pandemic.

12. Some of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware that the school offers quality catholic education.

13. Some of the first year college students strongly agree to enroll in Notre

Dame Siena College of Polomolok because the students are well

aware of the influence of their family, friend and other alumni

Recommendations

Based on the findings and conclusion of the study the following

recommendations are given:

1. Notre Dame Siena College of Polomolok should invest more on printed

advertisements such as Flyers and tarpaulins and post it all over the

municipality to reach the students on different barangays.


2. Notre Dame Siena College of Polomolok should produce more magazines

that are given to the students outside the school for them to be informed

about the programs and facilities offered by the school.

3. Notre Dame Siena College of Polomolok should create more promotional

videos and post it not only on top social media platforms but also on

Youtube.

4. Notre Dame Siena College of Polomolok should encourage more of the

alumni to participate on the activities of the school regarding pandemic.

5. Notre Dame Siena College of Polomolok should do annual school to

school campaign to attract more students from different barangays to

enroll.

6. Notre Dame Siena College of Polomolok should not increase their tuition

fees for them to compete with other schools in regards in the affordability

of tuition fees.

7. Notre Dame Siena College of Polomolok should continue the no

registration fee scheme and utilize the financial subsidy of the government

to attract more students to enroll in NDSCP.

8. Notre Dame Siena College of Polomolok should continue to offer quality

tertiary education and continue to deploy highly competent teaching

personnel despite the threat of the pandemic

9. Notre Dame Siena College of Polomolok should continue to maintain a

conducive learning environment and up to date school facilities


10. Notre Dame Siena College of Polomolok should continue offering quality

catholic education despite of the threat of the pandemic.

11. Notre Dame Siena College of Polomolok should encourage its alumni and

students to convince other students or their relatives and friends to enroll

in NDSCP.

12. Notre Dame Siena College of Polomolok should give incentives to the

students who can recruit or attract new students to enroll in NDSCP.

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