College of Liberal Arts & Sciences
UNIVERSITY OF CALOOCAN CITY
COLLEGE OF LIBERAL ARTS AND SCIENCES
COMMUNICATION DEPARTMENT
MODULAR COURSE GUIDE
Purposive Communication (GEC 005)
College of Liberal Arts & Sciences
MODULAR/BLENDED LEARNING COURSE OUTLINE
Course Title: Purposive Communication
Course Code: GEC 005
Course Description: Purposive Communication is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately
to a multicultural audience in a local or global context. It equips students with tools for critical
evaluation of a variety of texts and focuses on the power of language and the impact of images to
emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights
that students gain from this course may be used in their other academic endeavours, their chosen
disciplines, and their future careers as they compose and produce relevant oral, written, audio-
visual and/or web-based outputs from various purposes.
Course Unit: 3 units
Course objectives/ Learning outcomes: The students who successfully complete this course will be able
to:
Discover how the English language spread throughout the world.
Explain how cultural and global issues affect communication.
Use Standard English and bias-free language in writing.
Deliver a speech and report using effective verbal and non-verbal communication.
Give a talk in front of a corporate or academic audience, in a business or an academic
conference.
Practice high-level writing as a process of thinking, planning, reading, and evaluating, as
well as creating and revising knowledge for the benefit of Philippine society.
Study Period Topic Source/ Reference Learning Activities
Lesson I Module 1 Quiz via Google form
Introductory Lecture
to Communication Internet based
Week 1 The Processes and sources, reading
14 – 20 materials and videos
Principles of available in the
September Communication internet
Communication
Ethics
Lesson II Module 2 Reaction paper on the impact
Communication and of globalization on how people
Globalization Discussion of Essay communicate and vice versa
Week 2 “Flight from
21 – 27 Conversation” or
September video “How Social
Media Can Make
History”
Week 3 Lesson III Module 3 Quiz via Google forms
28 – 4 Local and Global
Sept - Oct Communication in Internet based
Multicultural sources, reading
Settings materials and videos
available in the
Varieties and internet
College of Liberal Arts & Sciences
Registers of Spoken
and Written
Language
Lesson IV Module 4 Document analysis on social
Evaluating messages media messages, newspaper,
and/or images of discussion on magazine, and journal articles;
Week 4 different types of critical reading and print and electronic
5 – 11 listening advertisement
texts reflecting
October different cultures
Week 5
MIDTERM
12- 18 October
Lesson V Module 5 Upload oral, audio-visual
Week 6 Communication aids presentations to promote
19 – 25 and strategies using Reading materials cultural values
October tools of technology and videos available
in the internet
Lesson VI Module6 Public announcements
Communication of (audio/video, social media)
various purposes about disaster preparedness
Week 7 Text lecture
To obtain, provide
26 – 01
and disseminate
October-
information
November
To persuade and
argue
Week 8 Lesson VII Module 7 Present a business
Communication for proposal/media campaign
09-15 work purposes Internet based proposal/program using
sources, reading communication aids and
November materials and videos strategies-tools of technology
available in the
internet
Writing job Module 8 Resume writing activity and
application letter interview role play activity.
Internet based
Week 9 sources, reading
Planning, writing and
completing resume materials and videos
16 – 22 available in the
November internet
Getting prepared for
job interview
Lesson VIII Module 9 Summarize why an abstract is
written. Summarize the key
Writing for academic Internet based components of an abstract,
Week 10 purpose: Abstract sources, reading
23 - 29 including the steps to create a
materials and videos
November available in the first draft and ask the students
Writing for academic
purpose: Reflective internet to take home the abstracts that
essay they started in class
Week 11
30 - 06 FINAL WEEK
November Submission of Final report & Feedback
December
College of Liberal Arts & Sciences
Module 1
Topic 1: Introductory Lecture to Communication
Read: Models and Processes of Communication
Reference: http://dmcodyssey.org/wp-content/uploads/2013/09/MODELS-AND-PROCESSES-OF-
COMMUNICATION.pdf
Topic 2: The Processes and Principles of Communication
Read: Models and Processes of Communication
Reference: http://dmcodyssey.org/wp-content/uploads/2013/09/MODELS-AND-PROCESSES-OF-
COMMUNICATION.pdf
Topic 3: Communication Ethics
Read: Communication Ethics
Reference: https://www.slideshare.net/Kitlaserna/communication-ethics
Learning Activities: Quiz via Google form listening observations and exercises.
Watch closely two persons communicating with each other. Note the various signs and symbols
used for interaction. Analyze how their roles as sender and receiver interchange while interacting.
Examine if there is any noise or barrier existing in their communication.
If yes, observe the effect of the noise on the communication process. Chose another situation
where noise/barrier is affecting communication. Analyze the causes leading to noise/barriers and
the steps that can be taken to remove them. Write your observations below.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Date Accomplished: ______________________ Submitted by: ___________________
Checked by: ____________________________ Grade/Remarks: _________________
Module 2
Topic 1: Communication and Globalization
Read: Role of Information and Communication Technology in the Era of Globalization
Reference: shodhganga.inflibnet.
Read: “Flight from Conversation”
Reference: citedatthecrossroads.net
Watch: How Cell phones, Twitter, Facebook Can May History
Reference: Clay Shirky's TEDTalk
College of Liberal Arts & Sciences
Learning Activity: Reaction paper on the impact of globalization on how people communicate and
vice versa.
Module 3
Topic 1: Local and Global Communication in Multicultural Settings
Read: Project Write: Purposive Communication
Reference: beaspeaker.wordpress.com
Topic 2: Varieties and Registers of Spoken and Written Language
Read: Project Write: Purposive Communication
Reference: beaspeaker.wordpress.com
Learning Activity: Quiz via Google forms
Module 4
Topic 1: Evaluating messages and/or images of different types of texts reflecting different cultures
Read: Evaluating message/s and or images
Reference: slideshare.net
Learning Activity: Analyze the following advertisements and commercials.
1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
4. What lifestyles, values and points of view are represented in the text?
5. Who or what is missing?
6. What is the purpose of the text?
7. Who is the target audience of the text?
8. Who might be disadvantaged?
9. Who created the text and why?
10. What techniques are used and why?
11. How effective are the techniques in supporting the messages or themes of the text?
12. What are other ways of presenting the message?
1. What is the message of the text?
2. How effectively does it represent reality?
3. How is the message constructed?
4. What lifestyles, values and points of view are represented in the text?
5. Who or what is missing?
6. What message do you perceive from the text?
7. How might others understand it differently? Why?
8. What is the purpose of the text?
9. Who is the target audience of the text?
10. Who might be disadvantaged?
11. Who created the text and why?
12. What techniques are used and why?
13. How effective are the techniques in supporting the messages or themes of the text?
14. What are other ways of presenting the message?
Date Accomplished: ______________________ Submitted by: ___________________
Checked by: ____________________________ Grade/Remarks: _________________
College of Liberal Arts & Sciences
Module 5
Topic 1: Communication Aids and Strategies Using Tools of Technology
Read: Communication Aids and Strategies Using Tools of Technology
Reference: https://g-kenneth.blogspot.com/
Learning Activity: Upload oral, audio-visual presentations using strategies and communication aids for
communication. You may use technology topics, environment, business, science, sports, agriculture,
lifestyle topics, etc.
Poor Excellent
Category Scoring Criteria
1 2 3 4 5
The type of presentation is appropriate for the topic Poor Excellent
and audience. 1 2 3 4 5
Poor Excellent
Organization Information is presented in a logical sequence.
1 2 3 4 5
Presentation appropriately cites requisite number of Poor Excellent
references 1 2 3 4 5
Introduction is attention-getting, lays out the
Poor Excellent
problem well, and establishes a framework for the
1 2 3 4 5
rest of the presentation.
Technical terms are well-defined in language Poor Excellent
appropriate for the target audience. 1 2 3 4 5
Poor Excellent
Presentation contains accurate information.
1 2 3 4 5
Content Material included is relevant to the overall Poor Excellent
message/purpose. 1 2 3 4 5
Appropriate amount of material is prepared, and Poor Excellent
points made reflect well their relative importance. 1 2 3 4 5
There is an obvious conclusion summarizing the Poor Excellent
presentation 1 2 3 4 5
Speaker maintains good eye contact with the
Poor Excellent
audience and is appropriately animated (e.g.,
1 2 3 4 5
gestures, movement, etc.).
Poor Excellent
Speaker uses a clear, audible voice.
1 2 3 4 5
Poor Excellent
Delivery is poised, controlled, and smooth.
1 2 3 4 5
Presentation Poor Excellent
Good language skills and pronunciation are used.
1 2 3 4 5
Visual aids are well prepared, informative, Poor Excellent
effective, and not distracting. 1 2 3 4 5
Length of presentation is within the assigned time Poor Excellent
limits. 1 2 3 4 5
Poor Excellent
Information was well communicated.
1 2 3 4 5
Module 6
College of Liberal Arts & Sciences
Topic 1: Communication of various purposes
Read: Communication for Various Purposes
Reference: slideshare.net
Topic 2: To obtain, provide and disseminate information
Read: 20 effective communication strategies for the workplace
Reference: perkbox.com
Learning Activity: Make your own public announcements (audio/video, social media) about disaster
preparedness.
Module 7
Topic 1: Communication for work purposes
Read: Communication for work purposes
Reference: slideshare.net
Learning Activity: Present a business proposal/media campaign proposal/program using communication
aids and strategies-tools of technology.
Module 8
Topic 1: Writing your job Application Letter
Read: 11 Steps to Writing the Perfect Resume
Reference: topresume.com
Topic 2: Getting Prepared for Your Job Interview
Read: The Ultimate Interview Guide: 30 Prep Tips for Job Interview Success
References: themuse.com
http://kent.edu.au/kent/wp-content/uploads/2014/04/be-job-ready-workbook-t1-2014.pdf
Learning Activity: Upload your resume and do an interview role play activity.
Scenario: You are applying for your first career job after completing your studies. Choose a job based
upon your area of study for your interview.
Method:
1) Form a group of two (2)
2) Each adopt the role of either the ‘Interviewer’ or the ‘Job Candidate’
3) Interviewer: Ask your Job Candidate the following questions one at a time; Job Candidate: Answer each
question in turn using your job interview skills
4) Swap roles after 5 minutes and repeat the role play
5) Discuss the role play e.g. What worked & Why?; What did not work & Why?; How could your skills be
improved?
Interviewer: 7 questions to ask the Job Candidate –
1. Tell me about yourself, and why you applied for this job?
2. What do you consider to be your strengths?
3. What do you consider to be your weaknesses?
4. Where do you see yourself in 5 years time?
5. Why should we hire you over the other applicants?
6. What skills can you bring to our company?
7. Describe a situation where you have experienced conflict in work or during your studies with another
person and explain how this conflict was resolved?
Job Candidate:
- Answer the questions one at a time as they are asked by the Interviewer
- Use any supporting information you wish to apply to answer the questions based upon your knowledge of
this type of job
- Practise your interview skills as if you were at a genuine interview
Date Accomplished: ______________________ Submitted by: ___________________
College of Liberal Arts & Sciences
Checked by: ____________________________ Grade/Remarks: _________________
Module 9
Topic 1: Writing for Academic Purpose: Abstract
Read: Writing an Abstract
Reference: writingcenter.gmu.edu
Topic 2: Writing for Academic Purpose: Reflective
Read: How to write a reflection paper
Reference: trentu.ca
Learning Activity: Summarize why an abstract is written. Summarize the key components of an abstract,
including the steps to create a first draft and ask the students to take home the abstracts that they started in
class (if necessary) and complete and polish them before the next class session.
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
______________________________________________________________________________________
__________________________________________________________________________________
________________________________________________________________________________
Date Accomplished: ______________________ Submitted by: ___________________
Checked by: ____________________________ Grade/Remarks: _________________
College of Liberal Arts & Sciences
