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Digital Analytics Notes

The document provides instructions for setting up analytics tracking and social media advertising for a blog on Blogger.com. It includes steps to [1] create a blog post and add tracking code to track visitors, [2] set up a Google Analytics account to analyze traffic, and [3] create a Facebook page and advertisement to promote the blog. It also lists several tools that can help improve a website's performance and search rankings.

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harsha vardhan
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
75 views

Digital Analytics Notes

The document provides instructions for setting up analytics tracking and social media advertising for a blog on Blogger.com. It includes steps to [1] create a blog post and add tracking code to track visitors, [2] set up a Google Analytics account to analyze traffic, and [3] create a Facebook page and advertisement to promote the blog. It also lists several tools that can help improve a website's performance and search rankings.

Uploaded by

harsha vardhan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Blog

Blogger.com -> sign in - > create a blog -> create a post -> add text(content), images etc and publish

Website URL -> paste the blog url without https - select https in drop down – click generate tracking id
button -> select country as India –click checkboxes -> generate id

Tracking info -> Click on tracking code-> copy the code and Now go to blogger.com ->”Theme” -> paste
the code after <head> -> Save theme.

Google analytics

Open - Analytics.google.com

Sign up with details

Give an account name

Now go to analytics -> home -> Realtime -> overview.

FACEBOOK

Login facebook -> go to “Pages” ->Create page – page name – next create

Create fb add

Go home-> select last option on top right-> select advertising facebook

Continue->then select location age etc.

Continue
Assignment:

june month how many users came from fb, how many from referral

tools helping improve the sites performance:

• gtmetrics.com – helps improve the website speed


• pagespeedinsights from google
• tools.pingdom

Acquisition tab has all information of different sources and their contributions -> revenue, active users
etc.

Spyfu – gives information of other competitor sites

User management allows addition of users to account or property


Shopify – ecommerce website

Pexels, pixabay.com let u download free image

To design a website:

Online store-> themes

Customize – takes to front end of shopify platform – (Edit code – allows analytics link tracking id to be
pasted below <head>

Oberlo – helps you identify product that you can sell – Dropshipping – buying from one place and selling
at other
For videos on digital marketing

• Digitaldeepak.com
• Google ads academy
• LinkedIn learning

Google search console -> first step after creating website is to add/register the website to Google
console - > add the URL and continue -> verify ownership -> copy the codes and paste in head
section(Blogger)

Bing webmaster tools in bing.com also helps improve website performance

Semrush – helps you analyze competitors data – it is a marketing toolkit

Moz.com – also helps to improve site

Majestic.com – improves search performance

Ahrefs – same as all above

Emailondeck.com helps to create temporary email-ids for 24 hours. Helps avoid spam mails

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