Data Analytics

(CS61061)
Lecture #2
Data Categorization

Dr. Debasis Samanta

Associate Professor
Department of Computer Science & Engineering

@DSamanta, IIT Kharagpur Data Analytics (CS61061) 1

 Quote of the day..

The simple things are also the most extraordinary

things, and only the wise can see them.
Be minute to everything around you. The world is a great
teacher!
 PAULO COELHO Brazillian author.

@DSamanta, IIT Kharagpur Data Analytics (CS61061) 2

We are going to learn…
Data in data analytics

 NOIR topology

Nominal scale
Binary
 Symmetric
 Asymmetric

Ordinal scale

Interval and ratio-scale

Multidimensional data model

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Data in Data Analytics

 Entity: A particular thing is called entity or object.

 Attribute. An attribute is a measurable or observable property of an entity.
 Data. A measurement of an attribute is called data.
 Note
 Data defines an entity.
 Computer can manage all type of data (e.g., audio, video, text, etc.).

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Data in Data Analytics
In general, there are many types of data that can be used to
measure the properties of an entity.

A good understanding of data scales (also called scales of

measurement) is important.

 Depending the scales of measurement, different techniques

are followed to derive hitherto unknown knowledge in the
form of
 patterns, associations, anomalies or similarities from a volume of
data.
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 NOIR
Classification of scales of Measurement

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NOIR classification
The mostly recommended scales of measurement are

N: Nominal
O: Ordinal
I: Interval
R: Ratio

The NOIR scale is the fundamental building block on

which the extended data types are built.

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 NOIR Classification

Nominal Ordinal Interval Ratio

Alphabetical
Binary Ternary Others
Ordered Discrete

Numerically
Symmetric Continuous
Ordered

Literally
Asymmetric
Ordered

Categorical (Qualitative) Numeric (Quantitative)

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Properties of data
Following FOUR properties (operations) of data are pertinent.

# Property Operation Type

1. Distinctiveness = and ≠
Categorical
(Qualitative)
2. Order <,≤,>,≥

3. Addition + and -
Numerical
(Quantitative)
4. Multiplication * and /
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NOIR summary
 Nominal (with distinctiveness property only)

 Ordinal (with distinctive and order property only)

 Interval (with additive property + property of Ordinal data)

 Ratio (with multiplicative property + property of Interval data)

 Further, nominal and ordinal are collectively referred to as

categorical or qualitative data. Whereas, interval and ratio data
are collectively referred to as quantitative or numeric data.

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Nominal scale
 Definition
A variable that takes a value among a set of mutually exclusive codes that have no logical order is known as a
nominal variable.

Examples
Gender Used letters or numbers
{ M, F} or { 1, 0 }

Blood groups Used string

{A , B , AB , O }

Rhesus (Rh) factors Used symbols

{+ , - }

Country code ??
????

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Nominal scale
Note
 The nominal scale is used to label data categorization
using a consistent naming convention.

 The labels can be numbers, letters, strings,

enumerated constants or other keyboard symbols.

 Nominal data thus makes “category” of a set of data.

 The number of categories should be two (binary) or

more (ternary, etc.), but countably finite.

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Nominal scale
Note
A nominal data may be numerical in form, but the numerical values have no
mathematical interpretation.
 For example, 10 prisoners are 100, 101, … 110, but; 100 + 110 = 210 is meaningless.
They are simply labels.

Two labels may be identical ( = ) or dissimilar ( ≠ ).

These labels do not have any ordering among themselves.

 For example, we cannot say blood group B is better or worse than group A.

Labels (from two different attributes) can be combined to give another nominal
variable.
 For example, blood group with Rh factor ( A+ , A- , AB+, etc.)

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Binary scale
 Definition
A nominal variable with exactly two mutually exclusive categories that have no
logical order is known as binary variable

Examples
Switch: {ON, OFF}
Attendance: {True, False}
Entry: {Yes, No}
etc.

Note
A Binary variable is a special case of a nominal variable that takes only two
possible values.

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Symmetric and Asymmetric Binary Scale
 Different binary variables may have unequal importance.

 If two choices of a binary variable have equal

importance, then it is called symmetric binary variable.
 Example: Gender = {male, female}

// usually of equal probability.

 If the two choices of a binary variable have unequal

importance, it is called asymmetric binary variable.
 Example: Food preference = {V, NV}

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Operations on Nominal variables
 Summary statistics applicable to nominal data is mode.

 Arithmetic ( + , - , * a n d / ) and logical operations ( < , > , ≠ , e t c . ) are not

permitted.

 The allowed operations are : accessing (read, check, etc.) and re-coding (into
another non-overlapping symbol set, that is, one-to-one mapping), etc.

 Nominal data can be visualized using line charts, bar charts or pie charts etc.

 Two or more nominal variables can be combined to generate other nominal

variable.
 Example: Gender (M,F) × Marital status (S, M, D, W)

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Ordinal scale
Definition
Ordered nominal data are known as ordinal data and the
variable that generates it is called ordinal variable.
Example:
Shirt size = { S, M, L, XL, XXL}

Note
The values assumed by an ordinal variable can be ordered
among themselves as each pair of values can be compared
literally or using relational operators ( < , ≤ , > , ≥ ).

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Operation on Ordinal data
 Usually relational operators can be used on ordinal data.

 Summary measures mode and median can be used on ordinal data.

 Ordinal data can be ranked (numerically, alphabetically, etc.) Hence, we can find
any of the percentiles measures of ordinal data.

 Calculations based on order are permitted (such as count, min, max, etc.).

 Spearman’s R can be used as a measure of the strength of association between two

sets of ordinal data.

 Numerical variable can be transformed into ordinal variable and vice-versa, but
with a loss of information.
 For example, Age [1, … 100] = [young, middle-aged, old]

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Interval scale
Definition
Interval-scale variables are continuous measurements of a roughly linear scale.
 Example:
weight, height, latitude, longitude, weather, temperature, calendar dates, etc.

Note
 Interval data are with well-defined interval.

 Interval data are measured on a numeric scale (with +ve, 0 (zero), and –ve
values).

 Interval data has a zero point on origin. However, the origin does not imply a
true absence of the measured characteristics.
 For example, temperature in Celsius and Fahrenheit; 0⁰ does not mean absence of
temperature, that is, no heat!

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Operation on Interval data
 We can add to or from interval data.
 For example: date1 + x-days = date2

 Subtraction can also be performed.

 For example: current date – date of birth = age

 Negation (changing the sign) and multiplication by a constant are

permitted.

 All operations on ordinal data defined are also valid here.

 Linear (e.g. cx + d ) or Affine transformations are permissible.

 Other one-to-one non-linear transformation (e.g., log, exp, sin, etc.) can
also be applied.

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Operation on Interval data
Note
 Interval data can be transformed to nominal or ordinal
scale, but with loss of information.

 Interval data can be graphed using histogram,

frequency polygon, etc.

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Ratio scale
Definition
Interval data with a clear definition of “zero” are called ratio data.
 Example:
Temperature in Kelvin scale, Intensity of earth-quake on Richter scale, Sound intensity in
Decibel, cost of an article, population of a country, etc.

Note
 All ratio data are interval data but the reverse is not true.

 In ratio scale, both differences between data values and ratios (of non-zero) data
pairs are meaningful.

 Ratio data may be in linear or non-linear scale.

 Both interval and ratio data can be stored in same data type (i.e., integer, float,
double, etc.)

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Operation on Ratio data
 All arithmetic operations on interval data are
applicable to ratio data.

 In addition, multiplication, division, etc. are allowed.

 Any linear transformation of the form ( ax + b )/c are

known.

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 Data Cube
Multidimensional Data Modeling

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Concept of data cube
 A multidimensional data model views data in the form of a
cube.

 A data cube is characterized with two things

 Dimension: the perspective or entities with respect to which an
organization wants to keep record.
 Fact: The actual values in the record

Example.
 Rainfall data of Metrological Department
 Time (Year, Season, Month, Week, Day, etc.)
 Location (Country, Region, State, etc.)
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2-D view of rainfall data

In this 2-D representation, the rainfall for “North-East”

region are shown with respect to different months for a
period of years

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3-D view of rainfall data
Suppose, we want to represent data according to times
(Year, Month) as well as regions of a country say East,
West, North, North-East, etc.

A 2-D view of 3-D rainfall data

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3-D view of rainfall data

Data cube: This enables us a 3-D view of the rainfall

data
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3-D view of rainfall data

India China Russia Pakistan

Data cube: This enables us a 3-D view of the rainfall

data for a continent say?
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3-D view of rainfall data

What is the data cube representation of rainfall data of

the entire world?

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Data cube aggregation
ROLL UP

DRILL DOWN
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Data cube segregation

BASE CUBOID

SLICE
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Data representation
How a document (e.g., text) can be represented?

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Data representation
How an image can be represented?

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Data representation
How a video can be represented?

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 Data representation
How the streaming data from an artificial earth satellite can be represented?

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 Reference

The detail material related to this lecture can be found in

Data Mining: Concepts and Techniques (3rd Edn.) by Jiawei Han,

Michelline Kamber and Jian Pei, Morgan Kaufmann (2014).

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 Any question?

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 Questions of the day…
1. Consider an image as an entity.
• What are the attributes you should think to represent an image?
• Categorize each attribute according to the NOIR data
classification.
• Suppose, two images are given. Give an idea to check if two
images are identical or not.

2. How you can convert a data of interval type to ordinal type?

Give an example. What are the issues of such transformation?
Whether the reverse is possible or not? Justify you answer.

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 Questions of the day…
3. What are the different properties used to categorize
the data according to NOIR data categorization?

4. Given an entity say “STUDENT” with the following

attributes. Identify the NOIR category to which each
of them belongs.
Scholarshi Name RollNo DoB Aaadhar Gender Mobiloe Email Id
p amount No. No.
               
               
               
               

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 Questions of the day…
5. Give the concept of data cube to represent hyper-
dimensional data? Also, explain with suitable
diagrams the following.
 Roll up
 Drill down
 Slice
6. Using the concept of data cube, how YouTube can
archive videos of all type?
7. Give FOUR differences between data of types
“interval” and “ratio-scale”

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