Curriculum / Scheme of Studies

of

Bachelors of Business Administration

(BBA)

(Revised in 2018)

University of Education, Lahore

 Table of Content

PROGRAM INTRODUCTION ........................................................................................................................................ 1

PROGRAM VISION ................................................................................................................................................... 1

MISSION STATEMENT............................................................................................................................................... 1

PROGRAM OBJECTIVES ............................................................................................................................................. 2

ADMISSION REQUIREMENTS ...................................................................................................................................... 2

MEDIUM OF INSTRUCTIONS AND EXAMINATIONS........................................................................................................... 2

PROGRAM DESIGN .................................................................................................................................................. 3

PROGRAM LAYOUT .................................................................................................................................................. 4

SEMESTER WISE BREAK-UP ........................................................................................................................................ 6

INTERNSHIP ............................................................................................................................................................ 8

SPECIALIZATION / ELECTIVE COURSES .......................................................................................................................... 8

SEMESTER 1 ................................................................................................................................................... 10

LANGUAGE IN USE ................................................................................................................................................. 11

FOUNDATIONS OF EDUCATION ................................................................................................................................. 13

INTRODUCTION TO BUSINESS ................................................................................................................................... 16

FUNDAMENTALS OF ACCOUNTING ............................................................................................................................ 18

INTRODUCTION TO INFORMATION TECHNOLOGY ......................................................................................................... 20

SEMESTER 2 ................................................................................................................................................... 22

ACADEMIC READING AND WRITING .......................................................................................................................... 23

FINANCIAL ACCOUNTING ........................................................................................................................................ 25

ISLAMIC STUDIES ................................................................................................................................................... 27

ETHICS ................................................................................................................................................................ 29

NOTE: IN ADDITION TO THE ABOVE, ANY OTHER TEXT OR BOOK REFERRED BY INSTRUCTOR CAN ALSO BE INCLUDED. .................. 30

BUSINESS MATHEMATICS........................................................................................................................................ 31

PRINCIPLES OF MICROECONOMICS............................................................................................................................ 33
I
 GENERAL METHODS OF TEACHING ........................................................................................................................... 35

SEMESTER 3 ................................................................................................................................................... 37

BUSINESS COMMUNICATION ................................................................................................................................... 38

BUSINESS STATISTICS ............................................................................................................................................. 40

PRINCIPLES OF MANAGEMENT ................................................................................................................................. 42

PRINCIPLES OF MACROECONOMICS........................................................................................................................... 44

COST AND MANAGEMENT ACCOUNTING.................................................................................................................... 46

EDUCATIONAL ASSESSMENT .................................................................................................................................... 48

SEMESTER 4 ................................................................................................................................................... 51

ADVANCED ACADEMIC READING AND WRITING .......................................................................................................... 52

IDEOLOGY OF PAKISTAN .......................................................................................................................................... 53

CURRICULUM DESIGN AND INSTRUCTION ................................................................................................................... 55

BUSINESS FINANCE ................................................................................................................................................ 59

PRINCIPLES OF MARKETING ..................................................................................................................................... 61

HUMAN RESOURCE MANAGEMENT .......................................................................................................................... 63

SEMESTER 5 ................................................................................................................................................... 65

INTRODUCTION TO SOCIAL SCIENCES ......................................................................................................................... 66

MONEY AND BANKING ........................................................................................................................................... 67

MARKETING MANAGEMENT .................................................................................................................................... 69

BUSINESS ETHICS .................................................................................................................................................. 71

BUSINESS RESEARCH METHODS ............................................................................................................................... 73

SEMESTER 6 ................................................................................................................................................... 75

ORGANIZATIONAL BEHAVIOR ................................................................................................................................... 76

FINANCIAL MANAGEMENT ...................................................................................................................................... 78

MERCANTILE LAW ................................................................................................................................................. 80

OPERATIONS AND SUPPLY CHAIN MANAGEMENT ........................................................................................................ 82

II
 MANAGEMENT INFORMATION SYSTEMS .................................................................................................................... 84

SEMESTER 7 ................................................................................................................................................... 86

STATISTICAL ANALYSIS FOR MANAGERS ..................................................................................................................... 87

INTERNATIONAL RELATIONS AND CURRENT AFFAIRS ..................................................................................................... 89

ENTREPRENEURSHIP............................................................................................................................................... 91

SEMESTER 8 ................................................................................................................................................... 93

INTERNATIONAL BUSINESS AND TRADE ...................................................................................................................... 94

PERSONALITY DEVELOPMENT WORKSHOP.................................................................................................................. 96

RESEARCH PROJECT ............................................................................................................................................... 98

FINANCE SPECIALIZATION COURSES ............................................................................................................ 100

INTERNATIONAL FINANCE...................................................................................................................................... 101

INVESTMENTS AND PORTFOLIO MANAGEMENT ......................................................................................................... 103

FINANCIAL RISK AND INSURANCE MANAGEMENT....................................................................................................... 105

ISLAMIC FINANCE ................................................................................................................................................ 107

FINANCIAL INSTITUTIONS ...................................................................................................................................... 109

BANKING SPECIALIZATION COURSES ........................................................................................................... 111

BRANCH BANKING OPERATIONS ............................................................................................................................. 112

BANKING LAW AND PRACTICE ................................................................................................................................ 114

INTERNATIONAL BANKING ..................................................................................................................................... 116

ACCOUNTING SPECIALIZATION COURSES ..................................................................................................... 118

ADVANCED ACCOUNTING ..................................................................................................................................... 119

AUDITING THEORY AND PRACTICE .......................................................................................................................... 121

FINANCIAL REPORTING ANALYSIS............................................................................................................................ 123

MARKETING SPECIALIZATION COURSES ....................................................................................................... 125

CONSUMER BEHAVIOR ......................................................................................................................................... 126

INTERNATIONAL MARKETING ................................................................................................................................. 128

III
 MARKETING COMMUNICATION .............................................................................................................................. 130

RETAIL MANAGEMENT ......................................................................................................................................... 131

MARKETING RESEARCH ........................................................................................................................................ 133

BRAND MANAGEMENT......................................................................................................................................... 135

HUMAN RESOURCE SPECIALIZATION COURSES ............................................................................................ 137

TRAINING INTERVENTIONS IN JOB SKILLS .................................................................................................................. 138

INTERNATIONAL HUMAN RESOURCE MANAGEMENT .................................................................................................. 140

PERFORMANCE AND COMPENSATION MANAGEMENT................................................................................................. 142

INDUSTRIAL RELATIONS AND LABOR LAWS IN PAKISTAN .............................................................................................. 144

RECRUITMENT AND SELECTION .............................................................................................................................. 146

MANAGEMENT CONSULTANCY............................................................................................................................... 148

IV
 Program Introduction
The four years BBA is tailored made program to serve the needs of the bright young persons who
have completed twelve years of education and are looking for a career education in different aspects
of management profession or towards higher education in business administration. This program is
open to the students with diverse educational backgrounds including, humanities, science, arts and
commerce.

The four years BBA degree promises the graduates, high-level job opportunity at the entry level of
management profession through helping them to fulfil potential for high earnings and greater
personal development. A rich blend of general education like English Language, Mathematics,
Ideology of Pakistan, Islamic Studies, Economics, General Management Skills such as oral, written
and communication skills, Decision-making Leadership, Teamwork, Quantitative Method, Research
Methods; Discipline based core courses including Finance, Banking, marketing, and Human Resource
Management etc. is offered to the students via program curricula and specialization in elective
courses. The program builds capabilities in the students for potential future and enables them to
build and maintain balance between the targets of economic success and the limitations of
increasing social and environmental responsibility.

Program Vision
To successfully prepare graduates for meeting the diverse professional challenges in all organizations
in a modern day business setup by enhancing the managerial and leadership skills of students and
focusing on practical decision making and policy formulation.

Mission Statement
 Develop individuals with outstanding Managerial skills.
 Impart expertise in decision making, management of budget and resources, Management of
business challenges, Entrepreneurship, Strategic planning, Marketing, Human resource
management and Banking in the environment of Business, Commerce and other related
fields.
 Make students to become highly responsible professional managers, who can identify and
solve real-life complex business problems, but also serve as contributing professionals to
solve social and economic problems.

1
 Program Objectives
The main objectives of the program are to:

 Prepare future business leaders by inculcating various management skills in the

students
 Develop abilities of analytic and creative skills amongst students
 Develop effective communication and strong business skills amongst students to
enable them to tackle future challenges in life and profession
 Providing students with better career opportunities at entry level of various business
organizations
 Understand the importance of teamwork and group dynamics in achieving
organizational goals and demonstrate ability to work effectively in teams
 Make students acknowledge and understand significance of cultural diversity to
adapt their interpersonal behaviours and styles accordingly
 Prepare dynamic researcher in the field of business administration.

Admission Requirements
Students having Intermediate certification like I.Com, F.A, F.Sc or equivalent (minimum 2nd Division)
are eligible to apply for this program.

Medium of Instructions and Examinations

The medium of instruction and examination shall be ENGLISH except Islamic Studies which is
Urdu. For languages (e.g. Arabic), the medium of instruction and examination shall be that
language.

2
 Program Design
BBA Program consists of eight (08) semesters with a total forty-three (43) diverse subjects. Each
subject, of three (03) credit hours, except for Islamic Studies / Ethics which will be of two (02) credit
hours, will constitute a total of 128 Credit hours course work. Additionally, each student shall have
to complete Internship of six (06) credit hours at the end of sixth (6th) or eighth (8th) semester.
Hence, BBA (Hons.) program consists of total 134 Credit Hours. Moreover, students will have to
perform non credited Micro Teaching as well at the end of fourth (4th) and sixth (6th) semesters.

SN Categories of Courses No. of Courses Credit Hours

1 Compulsory 09 26
2 General / Inter-disciplinary 09 27
3 Foundation 10 30
4 Major 11 33
5 Specialization 04 12
6 Internship 01 06
7 Micro Teaching 02 Non-Credited
Total 46 134

3
 Program Layout
Compulsory Courses

Sr. No. Course Code Course Title Credit Hours

1. ENGL1111 Language in Use 3 (3+0)
2. ENGL1116 Academic, Reading and Writing 3 (3+0)
ISLA1111 / Islamic Studies / 2 (2+0)
3.
HUMN1111 Ethics*
4. BUSA1112 Business Mathematics 3 (3+0)
5. ENGL2114 Business Communication 3 (3+0)
6. BUSA2111 Business Statistics 3 (3+0)
7. ECON1116 Principles of Macroeconomics 3 (3+0)
8. ENGL2116 Advanced Academic Reading and Writing 3 (3+0)
9. PAKS1112 Ideology of Pakistan 3 (3+0)
*For Non-Muslim Students only

General / Interdisciplinary Courses

Sr. No. Course Code Course Title Credit Hours

1. EDUC3111 Foundations of Education 3 (3+0)
2. EDUC1112 General Methods of Teaching 3 (3+0)
3. EDUC3143 Educational Assessment 3 (3+0)
4. EDUC2118 Curriculum Design and Instruction 3 (3+0)
5. SOSC3111 Introduction to Social Sciences 3 (3+0)
6. BUSA3126 Business Ethics 3 (3+0)
7. BUSA3120 Mercantile Law 3 (3+0)
8. BUSA4112 International Relations and Current Affairs 3 (3+0)
9. BUSA4115 Personality Development Workshop 3 (3+0)

Foundation Courses

Sr. No. Course Code Course Title Credit Hours

1. BUSA1111 Introduction to Business 3 (3+0)
2. BUSA1113 Fundamentals of Accounting 3 (3+0)
3. COMP1111 Introduction to Information Technology 3 (3+0)
4. ECON1111 Principles of Microeconomics 3 (3+0)
5. BUSA3111 Principles of Management 3 (3+0)
6. BUSA2112 Business Finance 3 (3+0)
7. BUSA2114 Principles of Marketing 3 (3+0)
8. BUSA2115 Human Resource Management 3 (3+0)
9. BUSA3116 Money and Banking 3 (3+0)
10. BUSA3115 Business Research Methods 3 (3+0)

4
Major Courses

Sr. No. Course Code Course Title Credit Hours

1. BUSA3112 Financial Accounting 3 (3+0)
2. BUSA2113 Cost and Management Accounting 3 (3+0)
3. BUSA3118 Marketing Management 3 (3+0)
4. BUSA3119 Organizational Behavior 3 (3+0)
5. BUSA3122 Financial Management 3 (3+0)
6. BUSA3121 Operations and Supply Chain Management 3 (3+0)
7. ITEC3119 Management Information Systems 3 (3+0)
8. BUSA4111 Statistical Analysis for Managers 3 (3+0)
9. BUSA4113 Entrepreneurship 3 (3+0)
10. BUSA4114 International Business and Trade 3 (3+0)
11. BUSA4116 Research Project 3 (3+0)

Elective Subjects

Maximum four courses of each specialization area will be taught with a segregation of two course in
semester - VII and two courses in semester – VIII as described below in semester wise break up

Sr. No. Course Code Course Title Credit Hours

1. BUSA4118 International Finance 3 (3+0)
2. BUSA4119 Investments and Portfolio Management 3 (3+0)
3. BUSA4120 Financial Risk and Insurance Management 3 (3+0)
4. BUSA4121 Islamic Finance 3 (3+0)
5. BUSA5123 Financial Institutions 3 (3+0)
6. BUSA4122 Branch Banking Operations 3 (3+0)
7. BUSA4123 Banking Law and Practice 3 (3+0)
8. BUSA4124 International Banking 3 (3+0)
9. BUSA4125 Advanced Accounting 3 (3+0)
10. BUSA4126 Auditing Theory and Practice 3 (3+0)
11. BUSA4127 Financial Reporting Analysis 3 (3+0)
12. BUSA4128 Consumer Behavior 3 (3+0)
13. BUSA4129 International Marketing 3 (3+0)
14. BUSA4130 Marketing Communication 3 (3+0)
15. BUSA4131 Retail Management 3 (3+0)
16. BUSA4132 Marketing Research 3 (3+0)
17. BUSA4133 Brand Management 3 (3+0)
18. BUSA4134 Training Interventions in Job Design 3 (3+0)
19. BUSA4135 International Human Resource Management 3 (3+0)
20. BUSA4136 Performance and Compensation Management 3 (3+0)
21. BUSA4137 Industrial Relations and Labor Laws in Pakistan 3 (3+0)
22. BUSA4138 Recruitment and Selection 3 (3+0)
23. BUSA4139 Management Consultancy 3 (3+0)

5
 Semester wise Break-up
Program Summary

Program Title Bachelor of Business Administration

Course Duration 4 Years (8 semesters)
Total Credit Hours 134
Number of Courses 43 + Internship + Micro teaching
Eligibility Criteria Intermediate or Equivalent (Minimum 2nd Division)

Semester 1

Credit
Sr. No Courses Course Code
Hours
1 Language in Use ENGL1111 3 (3+0)
2 Foundations of Education EDUC3111 3 (3+0)
3 Introduction to Business BUSA1111 3 (3+0)
4 Fundamentals of Accounting BUSA1113 3 (3+0)
5 Introduction to Information Technology COMP1111 3 (3+0)
Total Credit Hours 15

Semester 2

Course Credit
Sr. No Courses
Codes Hours
1 Academic, Reading and Writing ENGL1116 3 (3+0)
2 Financial Accounting BUSA3112 3 (3+0)
ISLA1111 /
3 Islamic Studies / Ethics* 2 (2+0)
HUMN1111
4 Business Mathematics BUSA1112 3 (3+0)
5 Principles of Microeconomics ECON1111 3 (3+0)
6 General Methods of Teaching EDUC1112 3 (3+0)
Total Credit Hours 17
* for non-Muslim students

Semester 3

Course Credit
Sr. No Courses
Codes Hours
1 Business Communication ENGL2114 3 (3+0)
2 Business Statistics BUSA2111 3 (3+0)
3 Principles of Management BUSA3111 3 (3+0)
4 Principles of Macroeconomics ECON1116 3 (3+0)
5 Cost and Management Accounting BUSA2113 3 (3+0)
6 Educational Assessment EDUC3143 3 (3+0)
Total Credit Hours 18

6
 Semester 4

Course Credit
Sr. No Courses
Codes Hours
1 Advanced Academic Reading and Writing ENGL2116 3 (3+0)
2 Ideology of Pakistan PAKS1112 3 (3+0)
3 Curriculum Design and Instruction EDUC2118 3 (3+0)
4 Business Finance BUSA2112 3 (3+0)
5 Principles of Marketing BUSA2114 3 (3+0)
6 Human Resource Management BUSA2115 3 (3+0)
Total Credit Hours 18

 Micro Teaching (Non-Credited)

Semester 5
Course Credit
Sr. No Courses
Codes Hours
1 Introduction to Social Sciences SOSC3111 3 (3+0)
2 Money and Banking BUSA3116 3 (3+0)
3 Marketing Management BUSA3118 3 (3+0)
4 Business Ethics BUSA3126 3 (3+0)
5 Business Research Methods BUSA3115 3 (3+0)
Total Credit Hours 15

Semester 6
Course Credit
Sr. No Courses
Codes Hours
1 Organizational Behaviour BUSA3119 3 (3+0)
2 Financial Management BUSA3122 3 (3+0)
3 Mercantile Law BUSA3120 3 (3+0)
4 Operations and Supply Chain Management BUSA3121 3 (3+0)
5 Management Information Systems ITEC3119 3 (3+0)
Total Credit Hours 15

 Micro Teaching (Non-Credited)

Semester 7
Course Credit
Sr. No Courses
Codes Hours
1 Statistical Analysis for Managers BUSA4111 3 (3+0)
2 International Relations and Current Affairs BUSA4112 3 (3+0)
3 Entrepreneurship BUSA4113 3 (3+0)
4 Elective – I 3 (3+0)
5 Elective – II 3 (3+0)
Total Credit Hours 15

7
 Semester 8

Course Credit
Sr. No Courses
Codes Hours
1 International Business and Trade BUSA4114 3 (3+0)
2 Personality Development Workshop BUSA4115 3 (3+0)
3 Research Project BUSA4116 3 (0+3)
4 Elective – III 3 (3+0)
5 Elective – IV 3 (3+0)
Total Credit Hours 15

Internship
Course Credit Hours
Codes
Business Internship Report (6-8 Weeks) BUSA4117 6 (0+6)

 Internship will be offered during the summer at the end of either 6th or 8th semester

Specialization / Elective Courses

Sr. Credit
Finance Specialization Courses Course Codes
No Hours
1 International Finance BUSA4118 3 (3+0)
2 Investments and Portfolio Management BUSA4119 3 (3+0)
3 Financial Risk and Insurance Management BUSA4120 3 (3+0)
4 Islamic Finance BUSA4121 3 (3+0)
5 Financial Institutions BUSA5123 3 (3+0)

Sr. Credit
Banking Specialization Courses Course Codes
No Hours
1 Branch Banking Operations BUSA4122 3 (3+0)
2 Banking Law and Practice BUSA4123 3 (3+0)
3 International Banking BUSA4124 3 (3+0)

Sr. Credit
Accounting Specialization Courses Course Codes
No Hours
1 Advanced Accounting BUSA4125 3 (3+0)
2 Auditing Theory and Practice BUSA4126 3 (3+0)
3 Financial Reporting Analysis BUSA4127 3 (3+0)
8
 Sr. Credit
Marketing Specialization Courses Course Codes
No Hours
1 Consumer Behavior BUSA4128 3 (3+0)
2 International Marketing BUSA4129 3 (3+0)
3 Marketing Communication BUSA4130 3 (3+0)
4 Retail Management BUSA4131 3 (3+0)
5 Marketing Research BUSA4132 3 (3+0)
6 Brand Management BUSA4133 3 (3+0)

Sr. Human Resource Specialization Courses Course Codes Credit

No Hours
1 Training Interventions in Job Design BUSA4134 3 (3+0)
2 International Human Resource Management BUSA4135 3 (3+0)
3 Performance and Compensation Management BUSA4136 3 (3+0)
4 Industrial Relations and Labor Laws in Pakistan BUSA4137 3 (3+0)
5 Recruitment and Selection BUSA4138 3 (3+0)
6 Management Consultancy BUSA4139 3 (3+0)

Specialization Areas

 Finance
 Banking and Finance *
 Accounting and Finance *
 Marketing
 Human Resource Management

* For specializations of Banking and Finance and Accounting and Finance 2 Elective courses will be
offered from Banking / Accounting Specializations and 2 Elective courses will be offered from
Finance Specializations

9
 SEMESTER 1
Credit
Sr. No Courses Course Code
Hours
1 Language in Use ENGL1111 3 (3+0)
2 Foundations of Education EDUC3111 3 (3+0)
3 Introduction to Business BUSA1111 3 (3+0)
4 Fundamentals of Accounting BUSA1113 3 (3+0)
5 Introduction to Information Technology COMP1111 3 (3+0)
Total Credit Hours 15

10
 Language in Use
Course Code: ENGL1111
Course Title: Language in Use
Credit Hours: 03 (3+0)
Prerequisite(s): None

Specific Objectives of course: After the completion of the course, students will be able to; Read
given text according to the purpose, Read the given text for specific information, Identify different
parts of speech, Identify and use different tenses in English language, Convert and use voice
(active/passive) in their writings and speech, Understand and use English for expressing themselves.

COURSE OUTLINE:

Listening and Speaking Skills: Language skills; Introduction, Sub skills, Strategies to improve.
Listening to; Extract information, Answer relevant questions. Speaking to; To express ideas and
opinions, Justify their point of view, Ask question for information and clarification.
Reading Comprehension Skills: Read a text to; Identify main idea/topic sentences, Find specific
information quickly, Distinguish between relevant and irrelevant information, Recognize and
interpret cohesive devices/signal markers, Distinguish between fact and opinion.
Vocabulary Building Skills: Guess the meanings of unfamiliar words using context clues, Use word
formation rules for enhancing vocabulary, Use the dictionary for finding out meanings and use of
unfamiliar words; Locating guide words, Entry words, Choosing appropriate definition, Identifying
pronunciation through pronunciation key, Identifying part of speech, Identifying syllable division,
Identifying stress patterns.
Writing skills: Mechanics of Writing, Capitalization, Punctuations, Spellings etc.
Grammar in context: Word, Phrase, clause and sentence (structure, types), Tenses: meaning & use,
Modals, Active and passive voice.

Recommended Study: (Latest Editions)

1) Eastwood, J. (2004). English Practice Grammar (New edition with tests and
answers). Karachi: Oxford University Press.
2) Murphy, R. (2003). Grammar in use. Cambridge: Cambridge University Press.
3) Wren, P.C & Martin, M. (2000) High School English Grammar and Composition.
S. Chand and Company: New Delhi
4) Collins Cobuild English Grammar (1991) Digital edition. Harper Collins: London.
Also available at
http://www.e4thai.com/e4e/images/pdf2/collins_cobuild_english_grammar_c
ollins.pdf

11
 5) https://www.adelaide.edu.au/writingcentre/docs/helpful-websites-and-books-
to-improve-your-english.pdf

Note: In addition to the above, any other text or book referred by Instructor can also be included.

12
 Foundations of Education
Course Code Course Title Credit Hours

EDUC3111 Foundations of Education 3(3+0)

Course Description

This course enables the students to describe the elements and process of education. The
students will be able to comprehend education in philosophical, psychological, sociological,
and economic perspectives. The course will also enable them to discuss the views of
educational thinkers. It will help students to discuss the educational initiatives from 2002 to
date.

Course objectives

After completion of this course, the students will be able to:

• understand and analyze the elements and the process of education

• comprehend the process of education in philosophical, psychological, sociological,

and economical perspectives

• discuss the philosophical thoughts of educational thinkers

• discuss the significant educational initiatives from 2002 to date

Course Contents

1 Concept, Types and Process of Education

1.1 Concept of Education – Meaning, Scope and Importance

1.2 Modes of Education – Informal, Formal and Non-formal

1.3 Elements of the Process of Education

1.3.1 Aims and objectives

1.3.2 Curriculum

1.3.3 Pedagogy

1.3.4 Evaluation

2 Philosophical Perspective of Education

2.1 What is philosophy? Explaining Educational Philosophy

2.2 Branches of Philosophy

13
 2.2.1 Ontology

2.2.2 Epistemology

2.3.1 Axiology

2.3. Styles of Philosophy

3 Educational Philosophies (Assumptions, curriculum, role of teacher and student,

classroom management, and evaluation)

3.1 Perennialism

3.2 Progressivism

3.3 Essentialism

3.4 Social Reconstructionism

4 Psychological Perspective

4.1 Educational Psychology: Concept and meaning

4.2 Role of Psychology in Learning

4.3 Role of Psychology in Teaching

5 Socio-economic Perspective

5.1 Educational Sociology: Concept and meaning

5.2 Sociological Roles in Education (conservative, critical and creative)

5.3 Social functions of Education

5.4 Education as investment

5.5 Education and economic development

6. Historical Perspective

6.1 Education in Primitive Societies

6.2 Pioneers in Education

6.3 Historical of Muslim Education

6.4 Development of Education in British Period

6.5 Educational movements in history

7. Significant Educational Policies and Initiatives

7.1 National Educational Policies

14
 7.2 Education Sector Reform

7.3 Current education status

7.4 Vision 2025

Teaching and Learning Strategies

• In general, collaborative, and interactive approaches. Discussion/assignments/

presentations, projects using “learner-centered” methods.

• “Reflective Journals” on each session

• Maintaining course portfolios.

Suggested Readings

Ahmed, K. (1972). Principles of Islamic Education. Lahore: Islamic Publications Ltd.

Canestrari, A. (2009). Foundations of Education. New York: Sage Publications.

Goldblatt, P.F., & Smith, D. (2005). Cases for teacher development. New York: Sage
Publications. Gutek, G. L. (2004). Philosophical and Ideological Voices in Education.
Boston: Pearson.

Government of Pakistan, Ministry of Education (2002). Education Sector Reforms Action

Plan. Islamabad

Government of Pakistan. (2009). National education policy 2009. Islamabad. Mangal,

S.K. (2012). Advanced Educational Psychology. PHI learning: New Delhi

Ornstein, A.C and Levine, D.U (1995). An Introduction to the Foundations of Education.
Boston:

Houghton Mifflin Company.

Semel, S. F. (2010). Foundations of education: The essential texts. USA: Routledge

15
 Introduction to Business

Course Code: BUSA1111

Course Title: Introduction to Business
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of course: Introduction to business serves as the foundation of advanced

subjects. The objective of this course is to familiarize students with the fundamental concepts and
equip them with the ambiance of business by introducing forms of business along with its
importance in current situation and also to help them understand jargons of practical businesses.

COURSE OUTLINE:

Introduction and meaning of Business: Types of Business, Characteristics, importance and

objectives of business, Division of business or component of business, Key stakeholders in business

Sole Proprietorship: Concept, Importance, Merits and demerits, Legal status of sole proprietorship

Partnership: Concept, Characteristics, Registered and Un-registered partnership, Partnership

Deed, Types of partners, Rights & liabilities and duties of partners, Admission and withdrawals of
partners, The position of a Minor in partnership, Registration of a firm, Dissolution of a firm

Joint Stock Company: Concept, Characteristics, Features, Merits and demerits, Classification of
companies, Meaning of private limited company, Single member company (SMC), its Merits and
Demerits, Formation stages, Promotion and classification of promoters, Memorandum of
Association, Article of Association, Prospectus and its purpose

Capital: Classes of capital, types of shares, Difference between transfer and transmission of shares,
Debentures and its types, Distinction between shares and debentures

IPOs, Underwriting and Dividend: Concept of Initial Public Offering (IPO), underwriting of shares,
Plough back of profit, Dividend

Company Management, Shareholders and their Rights: Powers and liabilities of directors

Meetings and winding up a company: Kinds of company meeting, Statutory reports, Modes of
winding up a company

Stock Exchanges and Trading of Shares: Introduction of stock exchange, Different types of Trading
Transactions, Exposure of transfer of shares / trading through online transaction

Mergers and Acquisition: Business Merger, Acquisition, Amalgamation meanings and practical
examples

Business Risk: Definition, Basic information about Insurance

16
Presentations / Quiz / Academic Visit: For practical exposure/better understandings, the students
may be given presentations for which study of Pre-feasibility studies at https://smeda.org/; may be
assigned, quiz or any business visit may be arranged.

Recommended Study: (Latest Editions)

1. Jeff Madura: Fundamentals of Business

2. M. Saeed Nasir: Introduction to Business
3. Theodore J. Sielaff and John W. Aberle. Introduction to Business. Belmont, California
Wordsworth Publishing Company, Inc.
4. M.H. Ali Business Organization, PBC, Dhaka.
5. Nisar-ud-Din. Business Organization. Aziz Publishers, Lahore.
6. Relevant material available at https://smeda.org/ or any other website advised by Instructor

Note: In addition to the above, any other text or book referred by Instructor can also be included.

17
 Fundamentals of Accounting
Course Code: BUSA1113
Course Title: Fundamentals of Accounting
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of course: After studying this course, the students will be able to understand the
significance, objectives, scope and use of accounting information, to explore conceptual issues
related to accounting and ethics, to comprehend the basic accounting concepts and conventions and
qualitative aspect of financial reports, and to develop an understanding of what the basic financial
reports communicate to its readers and how they are prepared in business.

COURSE OUTLINE:

Introduction to Accounting and Business: Nature of Business and Accounting, Types of Businesses,
Types of Business Organization, Users of Accounting Information, Role of Ethics in Business, Role of
Accounting in Business, Profession of Accounting

Fundamental Accounting Concepts, Principles and Policies: The Business Entity Concept, The
Reliability (or Objectivity) principle, Historical Cost Convention, Substance Over Form, The Fair Value
Principle, The Going-Concern Assumptions, The Realization Principle, The Matching Principle, Money
Measurement ( Stable Dollar Assumption ), Materiality

Financial Statements: Business Transactions and The Accounting Equation, Effects of Business
Transactions on Accounting Elements, Set of Financial Statements, Definition of Income Statement,
Components of Income Statement : Revenues, Expenses, Gains and Losses, Accounting for Revenues
and Expenses, Statement of Owner’s Equity, Definition of Balance Sheet, Components of Balance
Sheet: Assets, Liabilities, Equity, Statement of Cash Flows, Operating, Investing and Financing
Activities, Direct Method, Interrelationships Among Financial Statements

The Recording Process: Accrual Basis and Cash Basis of Accounting, Chart of Accounts, Phases in
Accounting Cycle, Account and its Recording Process, Types of Accounts – Permanent and
Temporary, Double Entry Book Keeping System, Rules of Debit and Credit, Introduction to General
Journal and Special Journals, T-Ledger, Posting Journal Entries to Accounts, Analyzing and
Summarizing Transactions in Accounts, Normal Balances of Accounts, Need and Objective of Trial
Balance, Preparing Trial Balance

The Adjusting Process: Types of Adjusting Entries, Recording Adjusting Entries – Deferrals, Recording
Adjusting Entries – Accruals, Depreciation Expense, Summary of Adjustment Process, Nature,
Purpose and Preparation of Adjusted Trial Balance

Completing the Accounting Cycle: Flow of Accounting Information, Journalizing and Posting, Closing
Entries, Post-Closing Trial Balance, Adequate Disclosure and Types of Information to be Disclosed,
Income Statement, Statement of Owner’s Equity, Balance Sheet, Illustrations and Questions

Accounting for Merchandising Operations: Service Companies and Merchandising Companies,

Operating Cycle of Merchandising Companies, Income Statement of Merchandising Companies,
18
Perpetual Inventory System, Periodic Inventory System, Merchandising Transactions, Transactions
related to Sales and Purchase, Evaluating the Performance of Merchandising Companies

Recommended Study: (Latest Editions)

1) Williams, Haka, Bettner: Financial & Managerial Accounting, Prentice Hall

2) Frank Wood‟s: Business Accounting 1
3) Barry Elliot, Jamie Elliot: Financial Accounting and Reporting, Prentice Hall
4) Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso: Financial Accounting
5) A. Mukherjee and M. Hanif: Financial Accounting.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

19
 Introduction to Information Technology
Course Code: COMP1111
Course Title: Introduction to Information Technology
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific objectives of course:

The main objectives of this course are to:

 Understand the fundamentals of Information Technology

 Learn about upcoming technologies in different disciplines
 Understand word processing, spreadsheet, databases and presentation softwares.
 Get the knowledge about networking and internet.
 Get the knowledge about computer risks and safety, system failure and backup.
Course Outline:

Computers and Networks: Introduction to Computers, History of Computers, Classification of

Computers, Advantages and Disadvantages of using Computers, Network types, LAN, MAN and
WAN, Internet, email, World-Wide Web, E-Commerce, Video Conferencing, Computer-based
Training, Distance learning

Computer Hardware: System unit, Central Processing Unit (CPU), Memory, Storage, Input
Devices, Output Devices and Communication Devices.

Computer Software: System Software, Application Software which includes Microsoft Word,
Excel, Access, PowerPoint, Outlook.

Number System: Binary, Decimal, Octal, hexadecimal, Conversion

Computer Security, Safety, Ethics and Privacy: Computer Security Risks, Cyber Crimes, Ethics
and Society

Discipline related Software: Discipline related software of each department for instance (InPage,
CorelDRAW, WinText etc.)

Recommended Books:

 Intro to Computers, Peter Norton, latest edition.

 Discovering Computers Complete, latest edition. Shelly Cashman series.
 Exploring Computers Complete latest edition by Floyd Fuller, Brian Larson.
 Steve Lambert and M Dow Lambert, Microsoft® Office Access(TM) Step by Step
(Step By Step (Microsoft)), 2007.
 Computer Fundamentals by P.K. Sinha 6th Edition
 Computer Science: An Overview (11th Edition) By J. Glenn Brookshear
20
  Microsoft Office 2010: Ultimate Tips and Tricks by Matt Smith.
Note: in addition to the above, any other text or book referred by Instructor may also
be included.
*********

21
 SEMESTER 2
Course Credit
Sr. No Courses
Codes Hours
1 Academic, Reading and Writing ENGL1116 3 (3+0)
2 Financial Accounting BUSA3112 3 (3+0)
ISLA1111 /
3 Islamic Studies / Ethics* 2 (2+0)
HUMN1111
4 Business Mathematics BUSA1112 3 (3+0)
5 Principles of Microeconomics ECON1111 3 (3+0)
6 General Methods of Teaching EDUC1112 3 (3+0)
Total Credit Hours 17
* for non-Muslim students only

22
 Academic Reading and Writing
Course Code: ENGL1116
Course Title: Academic Reading and Writing
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of course: Students will be able to; read the text for literal
understanding, interpretation & the general assimilation & integration of knowledge,
carry out instructions for tasks, assignments and examination questions, write good
topic and supporting sentences and effective conclusions, write well organized
academic texts including examination answers with topic/thesis statement &
supporting details, write argumentative, descriptive and narrative essays.

Course Outline: Purpose of Reading, What is reading comprehension? Reasons for Poor
Comprehension, Improving comprehension Skills & Techniques for good comprehension,
Worked out sample Passages, Vocabulary building skills, Efficient dictionary skills such as
locating guide words, entry words, choosing appropriate definition, and identifying
pronunciation through pronunciation key, identifying part of speech, identifying syllable
division and stress patterns. Sentence Construction: Guidelines for effectiveness: Exercises,
7c’s of effective writing with practical examples, Stages of writing process, Drafting
paragraphs; Introduction (thesis statement), Body paragraphs (topic sentence, supportive
details), Conclusion. Revising; Edit, Proof-read. Elements of writing; Argument, Cause and
Effect, Cohesion, Comparison, Definition, Discussion, Examples etc. Types of writings;
Descriptive, Argumentative, Narrative.

Grammar in Context: Reported Speech

Recommended Books:

1) Eastwood, J. (2004). English Practice Grammar (New edition with tests and
answers). Karachi: Oxford University Press.
2) Baily, S. (2006) Academic Writing: A handbook for international students.
Routledge: UK
3) Hacker, D. (2007). A Writer’s Reference. 6th Ed. R.R. Donnelley & Sons
Company: USA
4) https://www.adelaide.edu.au/writingcentre/docs/helpful-websites-and-books-
to-improve-your-english.pdf
5) Zemach, D. (2009). Building Academic Reading Skills, Book 1, available at
https://www.press.umich.edu/pdf/9780472033690-ch1.pdf
23
6) Raman, M.& Sharma,S. (2015). Technical Communication: Principles &
Practice. 3rd Ed. New Delhi,India: OUP India. ISBN13:9780199457496.
Chapter no 9: Sentence Construction, Chapter no 12: Reading
Comprehension.

24
 Financial Accounting
Course Code: BUSA3112
Course Title: Financial Accounting
Credit Hours: 3(3+0)
Prerequisite(s): Understanding of basic accounting concepts and accounting
entries alongwith books of accounts like journal, ledger etc.

Specific Objectives of course: After studying this course, the students will be able to understand and
recognize the set of financial statements and record transactions using double-entry book keeping
system, to apply the accounting principles and techniques and sets stage for in-depth analytical
skills, and to analyze financial statements for decision making and performance management.

COURSE OUTLINE:

Corporations: Organization, Stock Transactions and Dividends: Brief Review of Fundamental

Accounting Concepts, Characteristics of Corporation, Forming a Corporation, Stockholder’s Equity,
Classes of Shares and Share Capital, Recording of Issue of Shares at Par, Premium and Discount,
Accounting for Dividends, Reporting Retained Earnings, Stock Split

Inventories: Controlling and Safeguarding Inventory, Nature and Classes of Inventories,

Measurement of Inventories as per IAS-2, Reporting Inventory – Periodic and Perpetual Inventory
System, Inventory Cost Flow Assumptions, First in First Out, Weighted Average Cost, Comparison of
Inventory Costing Methods, Valuation at Net Realizable Value as per IAS-2, Inventory turnover
Ratios,

Accounting for Receivables: Classification of Receivables, Accounts Receivable, Notes Receivable,

Other Receivables, Concept of Bad Debts/Doubtful Debts and Allowance for Bad Debts, Uncollectible
1Receivables, Methods of Accounting for Uncollectible Receivable, Notes Receivable, Accounting for
Notes Receivable,

Fixed and Intangible Assets: Nature of Tangible Non-Current Assets (Fixed Assets), Classifying Costs,
Costs of Acquiring Tangible Non-Current Assets, Capital Expenditure, Revenue Expenditure, Nature
and Purpose of Depreciation,

Accounting for Depreciation: Factors in Computing Depreciation Expense, Methods of Depreciation,

Disposal of Fixed Assets: Nature of Intangible Non-Current Assets, Types of Intangible Assets
(Goodwill, Patent, Copyright, Trademark etc.), Amortization of Intangible Assets

Statement of Cash Flows: Purpose of Statement of Cash flows, Reporting Cash flows, Cash and Cash
Equivalent, Classification of activities, Cash flows from Operating Activities, Cash flows from
Investing Activities, Cash flows from Financing Activities, Non-Cash Investing and Financing Activities,
Treatment of Interest and Dividend, Preparing the Statement of Cash flow

Recommended Study: (Latest Editions)

25
 1) Williams, Haka, Bettner: Financial & Managerial Accounting, Prentice Hall
2) Frank Wood‟s: Business Accounting 1.
3) Barry Elliot, Jamie Elliot: Financial Accounting and Reporting, Prentice Hall
4) Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso: Financial Accounting.
5) A. Mukherjee and M. Hanif: Financial Accounting.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

26
 ‫‪Islamic Studies‬‬

‫‪Course Code:‬‬ ‫‪ISLA1111‬‬ ‫اصنب‪:‬وکڈ ‪:‬اِالس‪:‬ایمت‪1111:‬‬

‫‪Course Title:‬‬ ‫‪Islamic Studies‬‬ ‫ونعام‪:‬اصنب‪::‬اِالسایمت‬
‫‪Credit Hours:‬‬ ‫)‪2 (2+0‬‬ ‫رکڈیٹ‪ٓ:‬اهرز‪2)2+0(:‬‬
‫‪Pre-Requisite: Nil‬‬ ‫رشاطئ‪::‬وکیئ‪:‬ںیہن‬

‫اصنب‪:‬ےک‪:‬وصخمص‪::‬اقمدص‪:‬‬
‫ِ ب‬
‫اطل‪:‬ملع‪:‬وک‪:‬االسل‪:‬یک‪:‬اینبدی‪:‬امیلعتت‪:‬ےس‪:‬رهانشس‪:‬رکهاان‪،‬اِالسیم‪:‬امیلعتت‪:‬اهراِالسیم‪:‬ذہتبی‪:‬ےس‪:‬قلعتم‪:‬ام‪:‬یک‪:‬میہفت‪:‬وک‪:‬ڑباھان‪،‬ابعدات‪:‬اهر‪::‬رهزرمہ‪:‬‬
‫زدنیگ‪:‬ےک‪:‬اعمالمت‪:‬یک‪:‬اِالصح‪،‬اینبدی‪:‬اقعدئوک‪:‬ےنھجمس‪:‬اهر‪:‬اینپ‪:‬زدنیگ‪:‬االسیم‪:‬ردره ‪:‬ےک‪:‬باط ق‪:‬ازار ے‪:‬ےک‪:‬اوا ‪:‬‬
‫ ہےس‪:‬اطبِ‪:‬ملع‪:‬یک‪:‬الصںوتی ‪:‬وک‪:‬‬
‫ڑباھان۔‬

‫اصنب‪:‬ےک‪:‬دنمراجت‬
‫رقٓااینت‪:‬‬
‫رقٓام‪:‬امتل‪:‬ینب‪:‬ونع‪:‬اِاسنم‪:‬ےک‪:‬ےئل‪:‬اعریگمل‪:‬دوتسر‪:‬ےہ۔افِحتظِ‪:‬رقٓام‪،‬عمج‪:‬ه‪:‬دتهنیِ‪:‬رقٓام‪ٓ،‬اایت‪:‬وسرہ‪:‬رقبہ(‪286‬۔‪ :،)284‬ا‬
‫‪ٓ:‬ايت‪:‬وسرن‪:‬‬
‫رجحات(‪18‬۔‪ٓ:،)1‬اایت‪:‬وسرن‪:‬رفاقم(‪77‬۔‪)63‬‬

‫باطہعل‪:‬دحثی‪:‬‬
‫رقٓام‪:‬یک‪:‬میہفت‪:‬ںیم‪:‬دحثی‪:‬یک‪:‬اتیمہ‪،‬دتهنیِ‪:‬دحثی‪،‬افحتظِ‪:‬دحثی‪:،‬دحثی‪:‬یک‪:‬ااسقل‪:،‬ارنیعب‪:‬ونهی‪(:‬دحثی‪20‬۔‪)1‬‬

‫اِامیاینت‪:‬اهر‪:‬اقعدئ‪:‬‬
‫‪:‬اراکم‪:‬اِالسل‪:‬اهر‪:‬ام‪:‬اک‪:‬ہفسلف‬
‫اقعدئِاِالسل‪ِ ،‬‬
‫اِالسل‪:‬اک‪:‬اعمیش‪:‬اظنل‪:‬‬
‫اِالسل‪:‬ںیم‪:‬زٰوکۃ‪:‬یک‪:‬اتیمہ‪:،‬دصہق‪:‬ه‪:‬ریخات‪:‬یک‪:‬رعتفی‪:،‬اِالسل‪:‬ںیم‪:‬بسکِ‪:‬الحك‪:‬یک‪:‬اتیمہ‪:‬وسرہ‪:‬رقبہ‪:‬یک‪ٓ:‬اایت(‪)188،168‬اهر‪:‬‬
‫ارنیعب‪:‬ونهی‪(:‬دحثی‪:)10،6::‬یک‪:‬رهینش‪:‬ںیم‪،‬اِالسل‪:‬ںیم‪:‬وسدرحال‪:‬اهر‪:‬ریغ‪:‬اقونین‪:‬ےہ۔‪:‬اِالسیم‪:‬اعمرشہ‪:‬ںیم‪:‬وسد‪:‬یک‪:‬رهک‪:‬اھتل‪:‬اهر‪:‬ادسناد‪:‬یک‪:‬‬
‫رضهرت۔‬

‫اِالسیم‪:‬رطزِ‪:‬زدنیگ‪:‬‬
‫اسدیگ‪:،‬تعیشاات‪:‬ےس‪:‬ارتحاز‪،‬امسجین‪:‬ه‪:‬رهاحین‪:‬اپزیکیگ‪،‬لمحت‪:‬ه‪:‬ربداتش‪:،‬املسمون ‪:‬اهر‪:‬ریغوملسم ‪:‬ںیم‪:‬وفع‪:‬ه‪:‬درازر‪:‬اهر‪:‬ربص‪(:‬وسرہ‪:‬ارعاف‪ٓ:‬اي‪:،19:‬‬
‫وسرن‪:‬اوبكنعلت‪ٓ:‬اي‪،46‬وسرن‪:‬ازمللم‪ٓ:‬اي‪،10‬االاعنل‪ٓ:‬اي‪،108‬وسرن‪ٓ:‬اك‪:‬رمعٓام‪67:‬۔‪:،64‬وسرن‪:‬ااملدئن‪ٓ:‬اي‪:8‬اهر‪:‬وسرن‪:‬ااكلرفهم۔‬

‫ااسنین‪:‬وقحق‪:‬‬

‫‪27‬‬
 ‫ن‬
‫‪:‬دیمام‪:‬‬
‫ِ‬ ‫یبن‪:‬ارکلﷺاک‪ٓ:‬ارخی‪:‬ہبطخ(ۃجح‪:‬اولداع)‪،‬املسمم‪:‬یک‪:‬زدنیگ‪:‬یک‪:‬رحتم‪،‬اوتیلق ‪:‬ےک‪:‬وقحق‪:‬یک‪:‬امضتن‪(،‬وسرہ‪:‬ارسا‪،70:‬وسرن‪:‬ال‪،)4:‬‬
‫‪،‬اهردیمامگنج‪:‬ےک‪:‬االخایقت‪:‬ےس‪:‬قلعتم‪:‬یبن‪:‬ارکلﷺاهر‪:‬ےلہپ‪:‬ہفیلخ‪:‬رضحت‪:‬اوب‪:‬رکب‪:‬ریض‪:‬اہلل‪:‬ہنع‪:‬یک‪::‬وقیل‪:‬ه‪:‬یلمع‪:‬‬
‫ِ‪:‬‬ ‫گنج‪:‬ےک‪:‬وتقمنیل‪،‬زویمخ‬
‫دہاایت‪،‬الحك‪:‬اجونره ‪:‬ےک‪:‬ذحب‪:‬یک‪:‬اایتحیط‪:‬دتاریبارنیعب‪:‬ونهی‪:‬دحثی‪:،17:‬اجونره ‪:‬ےک‪:‬اسھت‪:‬اظاملہن‪:‬ولسک‪:‬یک‪:‬اممتعن‪:،‬اِالسل‪:‬ام‪:‬ےک‪:‬وقحق‪:‬اک‪:‬‬
‫احمظف‪:‬ےہ‪،‬االسل۔۔۔‪:‬انم‪:‬ه‪ٓ:‬ایتش‪:‬اک‪:‬ذمبہ۔‬

‫ربِریغص‪:‬ںیم‪:‬وصایفےئ‪:‬اِالسل‪:‬‬
‫ععم ن‬
‫رضحت‪:‬یلع‪:‬وجہرییؒ ‪،‬رضحت‪:‬نیعم‪:‬ادلنی‪:‬یتشچؒ‪،‬رضحت‪:‬رفدی‪:‬ادلنی‪:‬وعسم ؒد‪،‬رضحت‪:‬دجمد‪:‬ا ف‪:‬ناینؒ‪،‬وصایف ‪:‬روطر‪:‬یلمع‪:‬املسمم‪:،‬وصایف ‪:‬روطر‪ :‬یی ‪:‬‬
‫ه‪:‬نیغلبمِ‪:‬اِالسل‪،‬اِالسل‪:‬ےک‪:‬امندنئاگم‪:‬ےک‪:‬وطر‪:‬رپ‪:‬وصایف ‪:‬اک‪:‬رکدار۔‬

‫وجمزہ‪:‬بتک‪:‬‬
‫‪1‬۔دیمح‪:‬اہلل‪،‬دمحم‪:،‬اِالسل‪:‬اک‪:‬ولطع‪(،‬ارمیسنج‪ٓ:‬اف‪:‬اِالسل)‪ٓ:،‬ایئ‪ٓ:‬ار‪ٓ:‬ایئ‪:،‬اِالسل‪ٓ:‬اابد۔‬
‫‪2‬۔دیمح‪:‬اہلل‪،‬دمحم‪:،‬اِالسل‪:‬کا‪:‬ےه؟‪(،‬ارٹنهڈنشک‪:‬وٹاِالسل)۔‬
‫‪3‬۔‪:‬ومدهدی‪:،‬اوب‪:‬االیلع‪،‬دیس‪،‬امیہفتت‪،‬ادارہ‪:‬ریمعتِ‪:‬اِاسنتین‪،‬اردهابزار‪:‬الوہر‪:‬‬
‫‪4‬۔‪:‬اِالصیح‪:‬انیم‪:‬انسح‪:،‬زتہیک‪:‬سفن‪،‬ادارہ‪:‬ریمعتِ‪:‬اِاسنتین‪،‬اردهابزار‪:‬الوہر‬
‫‪5‬۔‪:‬ہفیلخ‪:‬دبع‪:‬امیکحل‪:،‬االسیم‪:‬رظنہی‪:‬ایحت‪(:،‬اِالسیم‪ٓ:‬اڈیئایولیج)‪،‬ادارہ‪:‬اقثتفِ‪:‬اِالسہیم‪،‬الوہر‬
‫گنسلیم‪:‬زنشیکیلبپ‪،‬الوہر‬
‫‪6‬۔‪::‬اینزی‪:،‬ایلتق‪:‬یلع‪:‬اخم‪،‬االسیم‪:‬رظنہی‪:‬ایحت‪: ،‬‬
‫‪7‬۔دمحم‪:‬ایض ‪:‬اقحل‪:،‬ارٹنهڈنشک‪:‬وٹ‪:‬ارشلہعی‪:‬االالسہیم‪،‬العہم‪:‬اابقك‪:‬اهنپ‪:‬ویوینریٹس‪:،‬اِالسل‪ٓ:‬اابد‬
‫‪8‬۔‪:‬یلبش‪:‬امعنین‪:،‬ریسۃ‪:‬ایبنلﷺ‬
‫‪9‬۔‪:‬یفص‪:‬احر نٰم‪:‬رابرروپری‪،‬احر قی‪:‬اموتخمل‪،‬ادارہ‪:‬دارامالسل‪:،‬الوہر‬
‫‪10‬۔‪:‬ومدهدی‪:،‬اوب‪:‬االیلع‪،‬دیس‪،‬وسد‪،‬ادارہ‪:‬اِالسکم‪:‬زنشیکیلبپ‪:،‬الوہر‬
‫‪11‬۔‪:‬دیعسی‪:،‬الغل‪:‬روسك‪:،‬ایبتم‪:‬ارقلٓام‪،‬ایض ‪:‬ارقلٓام‪:‬رشلبپ‪:،‬الوہر‬
‫‪:‬وخم‪:‬ملسم‪:‬یک‪:‬رحتم‪،‬اہنمج‪:‬ارقلٓام‪:‬رشلبپ‪:،‬الوہر‬
‫‪12‬۔اطرہ‪:‬ااقلدری‪ِ ،‬‬
‫‪:‬اثیمق‪:‬دمہنی‪،‬اہنمج‪:‬ارقلٓام‪:‬رشلبپ‪:،‬الوہر‬
‫‪13‬۔‪:‬اطرہ‪:‬ااقلدری‪ِ ،‬‬
‫‪14‬۔اطرہ‪:‬ااقلدری‪:،‬ملسم‪:‬رایتس‪:‬ںیم‪:‬ریغوملسم ‪:‬یک‪:‬افحتظ‪،‬اہنمج‪:‬ارقلٓام‪:‬رشلبپ‪:،‬الوہر‬
‫‪15‬۔‪:‬ومحمد‪:‬ااحطلم‪:،‬االطصاحت‪:‬ادحلثی‪،‬ادارہ‪:‬اِالسکم‪:‬زنشیکیلبپ‪:،‬الوہر‬
‫‪16‬۔الغل‪:‬روسك‪:‬دیعسی‪:،‬ذترکۃ‪:‬ادحملنیث‪،‬ہبتکم‪:‬رفدی‪:‬کب‪:‬اٹسك‪:،‬الوہر‬
‫‪17‬۔‪:‬دبع‪:‬ادمصل‪:‬ااصلرل‪:،‬االزرہی‪،‬اترخی‪:‬افحتظِ‪:‬دحثی‪،‬ہبتکم‪:‬نیعم‪:‬االدب‪،‬الوہر‬
‫‪18‬۔‪:‬الیگین‪،:‬ادعس‪:‬یلع‪:،‬اِاقنبِ‪:‬وبنیﷺ یک‪:‬تمکح‪:‬ه‪:‬دخهاخك‪،‬ادارہ‪:‬اِالسکم‪:‬زنشیکیلبپ‪:،‬الوہر‬
‫لم‬
‫‪19‬۔یلع‪:‬وجہریی‪:،‬فشک‪:‬ا حجبوب‬
‫‪:‬اعمرف‪:‬اِالسہیم‪:،‬اجیپب‪:‬ویوینریٹس‪:،‬الوہر‬
‫ِ‬ ‫‪20‬۔‪:‬وصایف ‪:‬ےک‪:‬احالت‪:،‬اِاسنولکیئڈیپای‪:‬ارده‪:‬دارئہ‬

‫‪28‬‬
Ethics

Course Code: HUMN1111

Course Title: Ethics
Credit Hours: 2(2+0)
Prerequisite(s): None

Course Objectives:
This course will serve as an introduction to religious ethics in general and to personal
ethics in particular.
 You will consider the positions of historical thinkers as well as contemporary
philosophers.
 You will gain understanding of specific topics in character building.
Topics
1. What is Ethics?
2. Religious Ethics: A Comparative Study
3. Ethical Values
i. Hinduism
ii. Budhism
iii. Zoroasterianism
iv. Judaism
v. Christianity and Islam
4. Ethics: Philosophical Perspective
i. Ram Chander Ji
ii. Mahatma Gandhi
iii. Siddharta
iv. Amanual Kant
v. Saint Paul
vi. Flourence Nightingale
vii. Aurbindu Ghoos
viii. Imam Ghazali
5. Mannerism
i. Good Manners
ii. Bad Manners
6. Ethics: Social Perspective
i. Role of Family
ii. Role of Community
iii. Role of Educational Institutions

29
7. Defence Mechanism
i. Conscience
a. Sin
b. Self Ego
ii. Law
a. Crime
iii. Character Building
8. Prejudice
9. Regionalism
10. Provincialism

Suggested Books
 Ethical Theory: An Anthology 5 th ed. Russ Shafer -Landau. Wiley-Blackwell.
2013
 The Fundamentals of Ethics 2nd ed. Russ Shafer-Landau. Oxford University Press.
2011.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

30
 Business Mathematics
Course Code: BUSA1112
Course Title: Business Mathematics
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of Course

This course is aimed to familiar the students with fundamental tools of business mathematics and to
develop analytical ability among the students to solve real life business and economic issues.

COURSE OUTLINE:

Introduction: Fundamental mathematical notations, logarithms, use of logarithms, law of logarithms

and their general applications, arithmetic progression and sum of series, arithmetic mean, geometric
progression and sum of series, application of A.P and G.P in business/economics.

Systems of linear equations and their applications: Characteristics of linear equations, graphical
characteristics, writing of the linear equation, slope - intercept form, slope and point formula, two
point formula, determining the equation of a straight line linear, equations involving more than two
variables, elimination method, three variable system of equations, elimination method, applications
of linear equations and systems of equations.

Nonlinear functions and their applications: Introduction, quadratic functions, characteristics and
their applications, polynomial functions, exponential functions & applications, logarithmic functions,
properties of logarithmic functions

Matrices: Introduction of matrices, addition, subtraction and multiplication of matrices, inverse of

matrices and linear solution, solution of linear equations involving more than two variables,
determinants, properties of determinants, determinants and non-singularity, special determinants,
solution of linear equations by determinants: inverse and Charamer’s rule

Mathematics of finance: Percentage, simple interest and simple discount, compound amount
formula, number of periods and the interest rates, effective interest rate, nominal interest rate,
present value formula, application on discounting interest bearing notes, formula for sum of annuity
and illustration of the formula, use of annuity tables, sinking fund for repayment of debt,
depreciation by sinking fund method, amortization of debt, depreciation by annuity method,
purchase price of the bond or debentures, evaluation of capital expenditures projects

Recommended Study: (Latest Editions)

1. Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences
by Ernest F. Haeussler Jr. Richard S. Paul
2. Applied Mathematics for Business, Economics and Social Sciences by Budnick F.S.
3. Business Maths by Cheryl Cleaves and Margie Hobbs
31
 4. Business Maths using Excel by Burton, S.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

32
 Principles of Microeconomics
Course Code: ECON1111
Course Title: Principles of Microeconomics
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of Course: This is first course of Economics. Objective of this course is to develop
analytical ability among students to solve economic problems and to make the students familiar with
advanced topics of Micro Economics.

COURSE OUTLINE:

Introduction: Economics, Micro-economics, Macro-economics, Scarcity and choice, Rational

Behavior, Limited Income, Unlimited Wants, A Budget Line, Factors of Productions

Production Possibility Curve: Definition, Assumptions, Law of Increasing Opportunity Cost

The Market System: Introduction of four economic systems. Capitalism, Socialism, Mixed Economies
and Islamic Economic system

Demand, Supply and Market Equilibrium: Law of demand, the demand curve, Market Demand,
Changes in Demand, Changes in Quantity Demanded, Law of Supply, the Supply Curve, Market
Supply, Change in Supply Curve, Changes in Quantity Supplied, Market Equilibrium, Equilibrium
Prices and Quantity, Changes in Supply, Demand and Equilibrium

Elasticity: Price Elasticity of Demand, Formula, Determinants of Price Elasticity of Demand, Cross
Elasticity, Income Elasticity of Demand

Consumer Behaviour: Law of Diminishing Marginal Utility, Total Utility, Marginal Utility and their
relations, Consumer Choice and the Budget Constraint, Utility Maximizing Rule, The Indifference
Curve, Problem Solving, Class Activity

The Cost of Production: Economic Cost and Financial Cost, Short Run Production Costs, Long Run
Production Cost

Pure Competition in The Short Run: Pure competition characteristics, Demand seen in SR, Profit
Maximization in the SR, Supply Curve, Pure competition in the Long Run

Pure Monopoly: Characteristics of Monopoly, Demand, Output and Discrimination of Price

Monopolistic Competition and Oligopoly: Characteristics, determination of Price and Output in

Monopolistic Competition in short run and long run, Introduction of Oligopoly and Prisoner’s
Dilemma.

Recommended Study: (Latest Editions)

33
 1. Economics by N. Gregory Mankiw
2. Economics by “MacConnell and Brue”
3. Microeconomic Theory: Basic Principles and Extensions by Walter Nicholson

Note: In addition to the above, any other text or book referred by Instructor can also be included.

34
 General Methods of Teaching
Course Code Course Title Credit Hours

EDUC1112 General Methods of Teaching 3(3+0)

Course Description

The course will help students to develop teaching competencies and skills. The students will
be able to choose and apply appropriate methods of teaching according to their content areas.

Course objectives

At the completion of the course the student will be able to:

• Describe the importance of the efficient teaching methodology in the overall teaching
learning process.

• Appreciate the characteristics of various methods of teachings.

• Select a suitable method or strategy to make his/her teaching effective in local

context.

• Apply various teaching methods and strategies during teaching of their subjects.

Course Contents
1 The Concept and Principles of Teaching
1.1 Concept of teaching
1.2 Features of teaching
1.3 Planning for teaching
1.4 Principles of teaching
2 Teaching Methods/ Strategies and their selection
2.1 Concept of methods, strategies, tactics, and techniques
2.2 Criteria for selection of a method/ strategy
2.3 Selection of Method / technique
3 Methods of Teaching
3.1 Lecture Method
3.2 Text Book Reading
3.3 Discussion Method
3.4 Team Teaching

35
 3.5 Demonstration Method
3.6 Project Method
3.7 Activity Method
3.8 Story telling
3.9 Problem Solving Method
3.10 Illustration Method
3.11 Drill Method
3.12 Socratic Method
3.13 Simulated Teaching
3.14 Programmed learning
3.15 Micro teaching
4 Lesson Planning
4.1 Introduction to Lesson Planning
4.2 Steps of Lesson Planning
4.3 Types of Lesson Planning
4.4 Evaluation of Lesson Planning
5. Planning Instruction In the relevant Content Area
5.1 Instructional objectives in Behavioral Terms (Blooms Taxonomy)
5.2 Learn to teach different topics in their relevant content area.

Teaching Learning Strategies

• Lecture method followed by discussion and question answer method
• Cooperative learning
• Students are required to prepare and maintain course portfolio
• Assignments and presentations / quizzes based on the content of the course outline
and project
• using “do-it-yourself” or “learner-centered” methods.

Suggested Readings
Westwood, P. (2008). What teachers need to know about teaching methods, Australia.
Camberwell, Vic. ACER Press

36
 SEMESTER 3
Course Credit
Sr. No Courses
Codes Hours
1 Business Communication ENGL2114 3 (3+0)
2 Business Statistics BUSA2111 3 (3+0)
3 Principles of Management BUSA3111 3 (3+0)
4 Principles of Macroeconomics ECON1116 3 (3+0)
5 Cost and Management Accounting BUSA2113 3 (3+0)
6 Educational Assessment EDUC3143 3 (3+0)
Total Credit Hours 18

37
 Business Communication
Course Code: ENGL2114
Course Title: Business Communication
Credit Hours: 3(3+0)
Prerequisite(s): Language in use; Academic Reading and Writing

Specific Objectives of Course: After studying this course the students will:

 Understand communication cycle.

 Know what business communication is.
 Comprehend what is non-verbal communication and its significance.
 Know the importance of Seven C’s in effective communication.
 Compose written draft.
 Write business letters.
 Know and understand the steps involved in the preparation of good interview.
 Present good oral presentation.

COURSE OUTLINE

Effective communication in Business: Importance and benefits of effective communication; Ethic as

a communication issue; Ethical Situations

Problems of communication: Convention of meaning, perception of reality, values, attitudes and

opinion

Non- verbal Communication: How appearance and body language communicates

Seven C’s of effective communication: Completeness; Conciseness; Consideration; Concreteness;

Clarity; Courtesy; Correctness

Preparing Effective Business Message: Five planning steps; Organizational plans, beginning and
ending; Composing message

Business letters and standard parts: Optional parts of a letter; Favorable, unfavorable, neutral, and
persuasive messages; Memorandum and special time saving messages

Preparation of C.V: Types of CV'S; Cover letter to resume

Strategies for improving oral skills: Oral presentations; Interviews

Strategies for reducing stage fright and improving listening skills

E-communication: Writing e-mails

38
Recommended Study: (Latest Editions)

1. Bagh, L.S., Fryar, M., and Thomas, D.A. (2000). How to write First Class Business.
Lincolnwood, Illinois: Viva Books.
2. Bennet, M. (1991). Four Powers of Communication: Skills for Effective Learning. New York:
McGraw Hills.
3. Bellach, A., Kliebard, H., Hyman, R. and Smith, F. (1966). The Language of the Classroom.
Columbia: Teachers’ College Press.
4. Bovee. Business Communication.
5. Murphy. (2000). Business Communication: McGraw Hill.
6. Stanton, N. (2009). Mastering communication. Macmillan International Higher Education.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

39
 Business Statistics
Course Code: BUSA2111
Course Title: Business Statistics
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of Course: The main objectives of the course are to enhance students’
competency in application of statistics to solve business management problems and to improve their
level of quantitative sophistication for further advanced business analysis.

COURSE OUTLINE

Introduction: definitions, descriptive statistics & inferential statistics, statistics applications in

business

Data Condensation and Presentation: data, the data array and frequency distribution, relative
frequency distribution, cumulative frequency distribution, Graphical Representation, Pie Chart,
Frequency Bar Chart, Frequency Histogram, Frequency Polygon, Ogive

Measures of Central Tendency for Grouped: Means: (arithmetic, geometric, harmonic), the median,
the mode, quartiles

Measures of Dispersion for Grouped and Ungrouped Data: range, mean absolute, deviation,
variance, standard deviation, relative dispersion

Index Numbers: defining an index number, un-weighted aggregates index, weighted aggregates
index, average of relative methods, quantity and value indices

Sets: basic sets and subsets, operations on sets, venn diagram

Permutation and Combination: successive event principle, permutations for all or part of elements
of a set, permutation of the objects ranged in circle, combination

Probability: basic concepts , addition rules of probability, conditional probabilities, multiplication

rule of probability

Mathematical Expectation: expected value, expected monetary value, decision criterion utility &
expected utility.

Probability Distribution: types of probability distribution, random variables, the Binomial

distribution, the Poisson distribution, the Normal distribution, distribution of continues random
variable.

40
Recommended Study: (Latest Editions)

1. David, S Moore et.al, Introduction to the Practice of Statistics, WH. Freeman.

2. Levin I. Richard., Statistics for Management; McGraw Hill.
3. Michael J. Evans & Jeffrey S. Rosenthal, Probability and Statistics , WH Freeman
4. Starr K. Martian & Sobal Gross Marion, Statistics for Business and Economics. New York,
McGraw Hill, International, 1983.
5. Walpole, R, Introduction to Statistics.
6. Shaum and Seigel, Statistics for Business.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

41
 Principles of Management
Course Code: BUSA3111
Course Title: Principles of Management
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objective of Course: At the conclusion of this course, the student will be able to:

1. Understand basics of management functions

2. Comprehend various roles of a manager in an organization
3. Learn about micro and macro organization environments
4. Study how this course integrates several of business fields

COURSE OUTLINE:

Introduction to Management: Management and managers, management and organizations,

managerial roles, management functions, levels, and skills

Historical Background of Management: Management theories and perspectives

Environment: External and internal environment of an organization, manager’s response to complex

and dynamic organizational environment

Decision-Making: Basics of decision making, decision-making process, effective decision making

Planning: Planning process, planning and management, Management by Objectives (MBO)

Organizing: Organization structure, vertical organization, horizontal organization, formalization,

Organization Design (OD), factors affecting OD, forms of OD

Motivation: Early and contemporary theories of motivation

Leadership: Managers vs. leaders, leadership and power, leadership theories

Controlling: Defining and importance of controlling in organization, control process, control in the
organization

Management Functions and Their Domains: In this concluding session the instructor will briefly tell
the students about various management/business domains and how these are linked with various
management functions (as given below): Planning: Strategic management; Organizing:
Organization theory and design, Communication, HRM; Leading: Leadership, Organizational
behavior; Controlling: Operations management, Management information system; Globalization:
Globalization and international business

Recommended Study (Latest editions):

42
 1. Management by Courtland L. Bovee
2. Management by Stephen P. Robbins and Mary Coulter

Note: In addition to the above, any other text or book referred by Instructor can also be included.

43
 Principles of Macroeconomics
Course Code: ECON1116
Course Title: Principles of Macroeconomics
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Microeconomics

Specific Objectives of Course: At the end of this course, the students will be able to develop the
understanding of Macroeconomics concepts, theories and models and to use and understand
economic models and explain economic issues with the help of actual figures and also familiarize
with the working of economy.

COURSE OUTLINE

Introduction: Economics, Micro-economics, Macro-economics, The Miracle of Modern Economic

Growth

Measuring Domestic Output and National Income: Gross Domestic Product, The Expenditure
Approach, The Income Approach, Other National Accounts, Nominal GDP versus Real GDP,
Shortcomings

Economic Growth: Economic growth, modern economic growth, Determinants of Growth,

Production Possibility Analysis

Business Cycles, Unemployment and Inflation: Phases of Business cycle, Measurement of

unemployment, Types of unemployment, Inflation meaning, measurement and facts

Basics Macroeconomics Relationship: The income consumption and income saving relationships,
The Interest rate investment, The Multiplier effects.

The Aggregate Expenditures Model: Assumptions, Consumption and Investment schedules, Changes
in Equilibrium GDP and the Multiplier, Adding the Public Sector, Equilibrium versus Full Employment
GDP, Recessionary expenditure gap and inflationary expenditure gap.

Aggregate Demand and Supply: Aggregate Demand, changes in Aggregate Demand, Aggregate
Supply, Changes in Aggregate Supply, The Diamond Water Paradox, Equilibrium and Changes in
Equilibrium.

Fiscal Policy and Monetary Policy: Introduction and Tools of Fiscal Policy, Introduction and Tools of
Monetary Policy.

Recommended Study: (Latest Editions)

1) Economics By “MacConnell and Brue”

2) Economics By “K.K. Davit”
3) Principles of Macroeconomics By N. Gregory Mankiw
4) Macroeconomics by R. Dornbusch, S. Fischer and Startz R.

44
Note: In addition to the above, any other text or book referred by Instructor can also be included.

45
 Cost and Management Accounting
Course Code: BUSA2113
Course Title: Cost and Management Accounting
Credit Hours: 3(3+0)
Prerequisite(s): Understanding of basic accounting concepts and accounting
entries alongwith books of accounts like journal, ledger etc.

Specific Objectives of course: After studying this course, the students will be able to assess and
understand the Accounting Conceptual Framework and underlying the importance of Cost
Accounting as a first step in the Manufacturing process, to explain Cost Accounting and its purpose
within an organization, to involve the steps in the Accumulation of Total Cost in different
departments, to use Cost data for the decision making of the higher management, to prepare
product costing preparation and process costing analysis, and to prepare cost of production and cost
of goods sold statements for onward reporting to financial statements.

COURSE OUTLINE:

Cost Accounting Concepts and Objectives: Definition, Concept and Scope of Cost Accounting, Cost
elements, Nature and objective, The Cost Department,

Costs: Concepts, Uses and Classification: Product and period cost, Direct and indirect cost, Fixed and
variable cost, Mixed cost, Sunk Cost, Joint Cost and By-Product Cost, Opportunity Cost, Flow of Costs
in a Manufacturing enterprise

Statement of cost of goods manufactured and sold statement: Adjustment for Variance, Cost of
Goods Sold, Net Profit/Net loss, Entire Production,

Job Order Costing: Cost Summary, Cost Accumulation Procedures, Net Profit/Net loss, Entire
Production, Cost Volume Profit Analysis, Break-even Analysis, Cost-volume Profit Analysis

Planning and Control of Materials: Procedure for material procurement and use, Material costing
methods

Perpetual and Periodic Accounting System: Inventory valuation at cost or market whichever is
lower, Procedure for spoiled, scrap and defective work, EOQ, Inventory level and reserve stocks,
Valuation of inventory, Planning materials requirement , Materials control

Process Costing: Cost of Production Report, First in First Out (FIFO), Last in First Out (LIFO), Weighted
Average

Planning and Control of Labor: Productivity and labor costs, Incentive wage plans, Overtime
plans, Bonus payments, Vocation pay guaranteed annual wage plans, apprenticeship and training
programs

46
Factory Overhead: Procedure of factory overheads including apportionment, Applied and actual
FOH, under applied FOH

Recommended Study: (Latest Editions)

1. Matz Usry, Cost Accounting: Planning and Control

2. Matz, Hammer Usry (1985) Cost Accounting South-western Publishing Co
3. Garrison H. Ray, Noreen W. Eric (2004) 10th edition Managerial Accounting, Irwin
4. Cost Accounting Study Text and Revision Series by A T Foulks Lynch Pakistan
5. Cost Accounting Study Text and Revision Series by Professional Business Publications (PBP).
6. Management and Cost Accounting by Colin Drury

Note: In addition to the above, any other text or book referred by Instructor can also be included.

47
 Educational Assessment
Course
Course Title Credit Hours
Code
Educational
EDUC3143 3(3+0)
Assessment
Course Description
This course provides knowledge and skills required for assessment of students learning.
Throughout the course, the students will learn different concepts of educational assessment,
and its various forms and types. The course will provide hands on experiences in
development of valid and reliable tests items and application of theory and principles of
assessment in real life situation.
Course Objectives
After completion of this course, the students will be able to:
 understand different concepts used in educational assessment
 differentiate between the various forms of assessment
 understand classification of the types of assessment and their usability
 design and construct assessment that measure a variety of learning outcomes
 apply principles of assessment in planning a classroom assessment
 apply strategies to construct valid and reliable test items
 recognize both the potentialities and the limitations of the various types of tests
& assessment procedures used in the schools
 interpret assessment results effectively
Course Contents
1 Introduction to Educational Assessment
1.1 Introducing the Concepts: Test, Measurement, Assessment & Evaluation
1.2 Instructional Process and & Role of Assessment
1.3 Assessment of and Assessment for Learning
1.4 Principles of Assessment
1.5 Classification of Assessment on the basis of
1.5.1 Nature of Assessment
1.5.2 Purpose of Assessment
1.5.3 Forms of Assessment
1.5.4 Methods of Interpreting Results
1.5.5 Teacher made vs standardized test
2 Planning Classroom Assessment
2.1 Instructional Aims, Goals and Objectives
2.2 General vs Specific Learning Outcomes
2.3 Taxonomy of Education Objectives
2.4 Developing Assessment Framework
2.4.1 Developing test specifications
2.4.2 Selecting appropriate type of test items
3 Types of Achievement Test: Subjective Vs Objective

48
 3.1 Constructing Objective Test Items
3.1.1 Characteristics
3.1.2 Different Types
3.1.3 Rules to construct
3.1.4 Scoring
3.1.5 Advantages and Limitations
3.2 Constructing Subjective Test Items
3.2.1 Characteristics
3.2.2 Different Types
3.2.3 Rules to construct
3.2.4 Developing scoring Rubrics and Scoring
3.2.5 Advantages and Limitations
4 Test Administration
4.1 Constructing Test Instructions
4.2 Responsibilities Before Starting Test
4.2.1 Checking Testing Conditions
4.2.2 Test Instructions
4.3 Responsibilities During Test
4.3.1 Physical environment
4.3.1 Psychological environment
4.4 Responsibilities after Test
5 Assessment Techniques in Affective and Psychomotor Domains
5.1 Observation
5.2 Self-reports
5.2.1 Questionnaire
5.2.2 Interview
5.3 Rating scales
5.4 Anecdotal record
5.5 Checklists
5.6 Peer appraisal
6 Test Appraisal
6.1 Qualities of Good Test
6.1.1 Validity
6.1.2 Reliability
6.1.3 Usability
6.2 Measures of Central Tendency
6.3 Measures of Variability
6.4 Item Analysis for Achievement Test
6.4.1 Item Discrimination
6.4.2 Item difficultly
6.5 Building Item Bank
7 Interpreting Test Scores
49
 7.1 Functions of Grading and Reporting
7.2 Types of Grading and Reporting
7.3 Relative Vs Absolute Scoring
7.4 Assigning Letter Grades
7.5 Record Keeping and Grading Software
7.6 Use of Feedback of Assessment
Teaching Learning Strategies
 Lecture method followed by discussion and question answer method
 Cooperative learning
 Students are required to prepare and maintain course portfolio
 Assignments and presentations / quizzes based on the content of the
course outline and project using “do-it-yourself” or “learner-centered”
methods.
 Development of test items
 Development of a test with instructions
 Development of table of specification
 Development of table of rubrics
 Item analysis
Assignments
 Test instruction
 Multiple choice Questions
 Short Questions/Answer
 Long Questions/Answer
 Table of specification
 Item analysis
 Development of Progress Report
Suggested Readings
Ebel, Robert (2004). Essentials of Educational Measurement. India: Prentice hall.

Freeman, Richard, (2004). Planning and Implementing Assessment. New York: Rout ledge
Flamer.

Linn, R. L. (2008). Measurement and assessment in teaching. Pearson Education India.

Taylor, C. S. (2013). Validity and validation. Oxford University Press.

Torrance, H. (Ed.). (2012). Educational assessment and evaluation: Major themes in

education. Routledge.

Mohan, R. (2016). Measurement, Evaluation and Assessment in Education. PHI Learning

Pvt. Ltd.
Additional Readings
Nitko, A. (2001) Educational Assessment Of Students. 3rd Edition. Merrill Prentice-Hall.

Popham, W. J. (2001) Classroom Assessment: What Teachers Need To Know. (3rd Edition).
Boston: Allyn And Bacon, ISBN 0205333044.
50
 SEMESTER 4
Course Credit
Sr. No Courses
Codes Hours
1 Advanced Academic Reading and Writing ENGL2116 3 (3+0)
2 Ideology of Pakistan PAKS1112 3 (3+0)
3 Curriculum Design and Instruction EDUC2118 3 (3+0)
4 Business Finance BUSA2112 3 (3+0)
5 Principles of Marketing BUSA2114 3 (3+0)
6 Human Resource Management BUSA2115 3 (3+0)
Total Credit Hours 18

51
 Advanced Academic Reading and Writing
Course Code: ENGL2116
Course Title: Advanced Academic Reading and Writing
Credit Hours: 3 (3+0)
Prerequisite(s): Language in Use; Academic Reading and Writing

Specific Objectives of course: To enable the students to: read academics text critically, write
well organized academic text e.g. assignments, book/article reviews.

Course Outline:

Advanced Academic Reading: Reading various articles/texts following the reading

strategies: Skimming Practices, Scanning Practices, Intensive reading Practices, Extensive
reading Practices; Speed reading practices with different articles and texts in class room

Advanced Academic Writing: Writing summaries of articles, Writing books/articles

reviews, APA citation and referencing, Writing research proposal, Writing a research report,
Resume writing, Cover letter Writing.

Recommended Books:

1) Aaron, J. 2003. The Compact Reader. New York: Bedford.

2) Axelrod, R. B and Cooper, C. R. 2002. Reading Critical Writing

Well: A Reader and Guide.

3) Barnet, S. and Bedau, H. 2004. Critical Thinking, Reading and

Writing: A Brief Guide to Writing. 6th Ed.

4) Behrens & Rosen. 2007. Reading and Writing Across the Curriculum.

5) Gardner, P. S. 2005. New Directions: Reading, Writing and Critical Thinking.

6) George, D. and Trimbur, J. 2006. Reading Culture: Context for

Critical Reading and Writing. 6th Ed.

7) Goatly, A. 2000. Critical Reading and Writing: An Introductory

Course. London: Taylor & Francis.
8) Grellet, F., Writing for Advanced Learners of English. CUP.

9) Jordan, K. M. and Plakans, L. 2003. Reading and Writing for Academic Success.

10) Jordon, R. R. 1999. Academic Writing Course. CUP.

11) Belcher,W.L. 2009."A Guide to Academic Publishing Success" Sage Publications.

52
 Ideology of Pakistan
Course Code: PAKS1112
Course Title: Ideology of Pakistan
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of Course: After completion of this course, the students will to:

 Develop vision of historical perspective, government, politics, contemporary Pakistan,

ideological background of Pakistan.
 Study the process of governance, national development,
 Know issues arising in the modern age and posing challenges to Pakistan.

COURSE OUTLINE

Definition of Ideology

Lessons of History

Two nation theory

Factors creating the idea of a separate Muslim state

Decline of Muslim rule in India

Rise of British rule and after affects

Communal conflicts in India

War of 1857

Sir Syed's Idea

Basic points of ideology of Pakistan

Pre- partition conclusions

Post-partition and ideology of Pakistan

Recommended Study: (Latest Editions)

53
 1. Jinnah of Pakistan By Stanley Wolpert,
2. Struggle for Pakistan By I H Queshi
3. The Quaid As I Knew Hi By Begum Shah Nawaz
4. Iqbal : Poet –Philosopher of Pakistan By Malik Hafeez
5. Muslim Nationalism in India and Pakistan
6. Iqbal’s Address to the Allahabad Session 1930
7. Jinnah’s first Address to the Constituent Assembly on August 11 1947

Note: In addition to the above, any other text or book referred by Instructor can also be included.

54
 Curriculum Design and Instruction
Course Code Course Title Credit Hours

EDUC2118 Curriculum Design and Instruction 3(3+0)

Course Description

This course is intended to orient the prospective teachers about the principle, process and
procedure of curriculum design and development. The participants will be informed about
various foundations on which the curriculum is based, defining, and delineating the
objectives, selection of content, its scope and outcomes, teaching strategies, curriculum
evaluation, design of instructional materials. This course will also include description of
instructional process to achieve the goals of curriculum. Students will be provided exposure
to various curriculum development models. The course will be delivered within the context of
existing curriculum and the bodies and procedures adopted for curriculum development
process in Pakistan.

Learning Outcomes

At the end of the course, the students will be able to:

• understand the concept of curriculum

• aware about the process of curriculum development in Pakistan

• examine the components of curriculum development

• differentiate between different types of curriculum

• write curriculum objectives in behavioral terms

• state the critical issues, problems, and trends in curriculum

 Define and understand the process of instruction

 Understand the importance of instruction for implementation of curriculum

Course Outline

1. Introduction to Curriculum and Instruction

1.1. The definition of Curriculum

1.2. Various forms of Curriculum

1.3. Elements of Curriculum: Objectives, Content selection, Curriculum

implementation, evaluation of curriculum.
55
 1.4. Needs assessment for curriculum

1.5. How Curriculum defers from:

1.5.1. Syllabus

1.5.2. Course of Study

1.5.3. Educational Programme

1.5.4. Teaching

1.5.5. Instruction

1.5.6. Level of Curriculum

1.6. Foundations of Curriculum

1.7 Concept and process of Instruction

1.8 Relationship Between Curriculum and Instruction

2. Curriculum: Aims, Goals and Objectives

2.1. Distinction between aims, goals & objectives

2.2. Taxonomies of educational objectives

2.2.1. Cognitive domain

2.2.2. Affective domain

2.2.3. Psychomotor domain

2.3. Solo Taxonomy of educational objectives

3. Models of Curriculum

3.1. Tyler Model

3.2. Wheeler Model

3.3. Dynamic Model

4. Designs of Curriculum

4.1. Subject-centered Designs

4.2. Learner-Centered Designs

4.3. Teacher-Centered Designs

4.4. Integrated Curriculum Designs

56
5. Curriculum Development in Pakistan

5.1. Curriculum development processes at elementary and secondary level

5.2. Curriculum Reforms and policies

5.3. Role of teacher in curriculum development process at various levels

5.4. Problems and issues in curriculum development

6. Selecting and Implementing Strategies for Instruction

6.1. Styles of Teaching and Learning

6.2. Selection of Teaching Methods

6.3 Organization and implementation of instruction

7. Curriculum Change and Evaluation

7.1. Curriculum Change

7.2. Curriculum Evaluation

Recommended Books

Farooq, R.A. (1993). Education system in Pakistan. Islamabad: Asia Society for the
Promotion of Innovation and Reforms in Education.

HarperCollins Murray P. (1993). Curriculum Development & Design, (5th ed),

Sharma R.C (2002). Modern Methods of Curriculum Organization. New Delhi:

Adeoye, E. A. (2007). Curriculum development: Theory and practice. Lagos: National Open
University of Nigeria.

Bharvad, A. J. (2010). Curriculum evaluation, International Research Journal, 1, 72–74.

McKimm, J. (2007). Curriculum design and development.

O’Neill, G (2010). Programme design: Overview of curriculum models.

Pakistan National Curriculums. Retrieved from

Akhtar, M. (2004). Analysis of curriculum process and development of a model for

secondary level in Pakistan (doctoral dissertation). University of Arid Agriculture,
Rawalpindi.

Nunan, D. (2000). Syllabus design. Oxford: Oxford University Press.

Oliva, P. F. (2009). Developing the curriculum (7th ed.). Boston: Allyn & Bacon

Walker, D. F. (2002). Fundamentals of curriculum: Passion and professionalism (2nd ed.).

New York: Routledge.
57
Wiles, J. W. & Bondi, J. C. (2011). Curriculum development: A guide to practice (8th ed.).
Boston: Allyn & Bacon.

58
 Business Finance
Course Code: BUSA2112
Course Title: Business Finance
Credit Hours: 3(3+0)
Prerequisite(s): Introduction to Business; Financial Accounting

Specific Objectives of course: After the completion this course the students will be able to
understand to know different concepts and terminologies of financial management, to do complete
ratio analysis of a company, to have understanding of an integrated perspective for the inter-
relation between financial markets, financial institutions and management, to have competence
about the latest approaches/tools to critically examine and measure the performance of business
concerns, and to develop skills to solve investment and financial problems in the light of specified
goals of the firm.

COURSE OUTLINE:

An Overview Of Financial Management: What is Financial Management?, The Goal of the Firm, The
Goal of the Financial Manager, Organization of financial management function, The role of
opportunity cost of capital, Agency problems

The Business, Tax and Financial Environment: The Business Environment, Sole Proprietorship,
Partnerships, Corporations, Limited Liability Companies (LLCs), The Financial Intermediaries,
Financial markets, Money Market, Capital Market, Primary Market, Secondary Market

Analysis of Financial Statements: Ratio Analysis, Short-term Solvency Ratios or Liquidity Measures,
Asset Management or Turnover Ratios, Profitability Measures, Long-term Solvency or Leverage
Measures, Market Value Measures

The Time Value of Money: Future value and compounding, Objectives, The interest rate, Simple
interest and Compound interest, Future value and compounding, Present value and discounting,
Mixed Streams, Perpetuity, Amortization of Loan

Valuation of Long Term Securities: Objectives, Distinction among valuation concepts, Bonds and
bond valuation, Types of bonds, Preferred stock valuation, Common stock valuation

Cash Flow Estimation: The Balance sheet, Liquidity, Debt versus Equity, Market value versus Book
value, The Income statement, Non-Cash Items, Time and Costs, Cash flow statement, Cash flow from
assets, Cash flow to creditors and stock holders

Recommended Study: (Latest Editions)

1. James C. Vanhorne: Fundamentals of Financial Management.

2. Ross, Westerfield, Jordan: Corporate Finance Essentials.
3. Brealey, R. A. & Myers, Principles of corporate finance.
4. Eugene F. Brigham: Fundamentals of Financial Management.
59
 5. Gitman, J. Lawrence. Principles of Managerial Finance: McGraw Hill.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

60
 Principles of Marketing
Course Code: BUSA2114
Course Title: Principles of Marketing
Credit Hours: 3(3+0)
Prerequisite(s): Basic understanding of Organizational Hirarchies, organizational
designs and management styles

Specific Objectives of course: Understand the basic concepts of Marketing and relevant skills. Know
the importance and different ways of market segmentation, market positioning and how to select
target market. Understand different marketing strategies to attract the target customers. Develop
marketing mix for targeted segment. Know the importance of building strong customer relationships
and ethics involved in it. Develop a sense of social responsibility in the field of marketing.
Understand the issues involved while marketing the product globally.

COURSE OUTLINE:

Introduction of marketing basic concepts: Definition of marketing, scope of marketing, the core
concepts of marketing, the production concept, the product concept, the selling concept, the
marketing concept, the social marketing concept. Market offerings; products, services, experiences.
Customer value and satisfaction, exchanges and relationship.

Marketing strategy and the marketing mix: Defining a market-oriented mission statement, setting
objectives and goals. Designing the business portfolio, SBUS and their analysis. Developing strategies
for growth and downsizing

Marketing Environment: The micro-environment, company, suppliers, competitors, publics,

customers. Macroenvironment, major forces in the company environment and their impact.

Consumer Markets: model of consumer behavior, characteristics of consumer behavior, cultural,

social, personal and psychological factors. Types of buying decision behavior. The buyer decision
process

Consumer driven marketing strategy: market segmentation, types of segmentation, requirements

for effective segmentation. Market targeting, selecting target markets segments, choosing a
targeting strategy. Positioning, selecting and overall positioning strategy, developing a positioning
statement.

Products, Services and Brands: defining the product, services and experiences, levels of product,
products and services classifications, products and services decisions, product line decisions and
product mix decisions. Characteristics of services. Building brands, brand equity, building strong
brands.

Price and Strategy: what is a price? Major pricing strategies, new product pricing strategies; market
skimming pricing, market penetration pricing. Product mix pricing strategies, price adjustment
strategies.
61
Product development and Life Cycle: new product development strategy, the new product
development process. product life cycle strategies for introductory, growth, maturity and decline
stage.

Marketing Channels

The Promotion mix: Elements of promotion mix, advertising, direct marketing, sales promotion,
personal selling and public relation. Place: Channels of Distribution & Distribution Strategy, Needs &
Significance of Intermediaries, Functions of Intermediaries, Channels of Distribution, Selecting
Channel of Distribution.

Recommended Study: (Latest Editions)

1) Kotler, P., Armstrong, G., & Cunningham, M. H. (2016). Principles of marketing. Toronto: Pearson
Prentice Hall.
2) Jobber, D. and Ellis-Chadwick, F. (2013). Principles and Practices of Marketing. Berkshire:
McGraw-Hill.
3) Jerome McCarthy & William, D. Pareanth, Basics Marketing.
4) Kotler, P. and Keller, K. (2012). Marketing management. Upper Saddle River, N.J.: Prentice Hall.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

62
 Human Resource Management
Course Code: BUSA2115
Course Title: Human Resource Management
Credit Hours: 3(3+0)
Prerequisite(s): Basic understanding of Organizational Hirarchies, organizational
designs and management styles

Specific Objectives of Course: At the end of this course, students will:

1. Understand various HR functions

2. Recognize how HRM as a function contributes to an organization
3. Identify the emerging challenges of HRM
4. See the Islamic perspective of HRM
5. Learn how important decisions are made and executed regarding various HR functions

COURSE OUTLINE:

Introduction: Meeting present human resource requirements, role of HRM in the organization,
HRM functions

Emerging Human resource management challenges: Trends in HRM, HRM challenges, technology
and HRM practices, global vs. local HRM practices, legal issues and ethics related to HRM

Islamic Perspective of HRM: Basic Islamic philosophy of managing human resource

Human Resource Planning: HRIS and succession planning, labor demand forecasting, determining
labor supply, balancing labor demand and supply

Job Analysis: Job description, job evaluation, job specification

Recruiting Employees: Factors affecting recruitment effort, internal recruitment, external

recruitment sources

Selection: Selection process, validation of selection procedure

Orientation: Orientation and socializing, orientation responsibility, orientation length timing, follow
up

Training: Training definition, steps in training process, methods of training, evaluating training

Organization Development: Management development definition, needs assessment, methods

used in management development, evaluation of management development, assessment center,
organizational development steps, career management

Performance Management System: Performance management system, performance appraisal,

appraisal process, appraisal methods, factors that may distort performance appraisal
63
Compensation and Benefits: Managing compensation, types of compensation, rewarding
performance, pay for performance, designing and administering benefits, types of benefits

Maintenance: Employee relations, health and safety issues, conflicts management, employee unions
and bargaining

Recommended Study (Latest Editions):

1. Human Resource Management by DeCenzo and Robins

2. Human Resource Management by Lloyd L. Byars and Leslie W. Rue
3. Human Resource Management, by Gary Desller
4. Human Resource Management by David B. Balkin, Luis R. Gomez-Mejia, and Robert L. Cardy
5. Handouts/ other texts suggested by the instructor

Note: In addition to the above, any other text or book referred by Instructor can also be included.

64
 SEMESTER 5
Course Credit
Sr. No Courses
Codes Hours
1 Introduction to Social Sciences SOSC3111 3 (3+0)
2 Money and Banking BUSA3116 3 (3+0)
3 Marketing Management BUSA3118 3 (3+0)
4 Business Ethics BUSA3126 3 (3+0)
5 Business Research Methods BUSA3115 3 (3+0)
Total Credit Hours 15

65
 Introduction to Social Sciences
Course Code: SOSC3111
Course Title: Introduction to Social Sciences
Credit Hours: 3(3+0)
Prerequisite(s): None

Specific Objectives of Course:

 Prepare future business leaders by inculcating various management skills

in the students
 Develop abilities of analytic and creative skills amongst students
 Develop effective communication and strong business skills amongst students to
enable them to tackle future challenges in life and profession
 Providing students with better career opportunities at entry level of various
business Organizations
 Understand the importance of teamwork and group dynamics in
achieving organizational goals and demonstrate ability to work effectively in
teams
 Make students acknowledge and understand significance of cultural diversity to
adapt their interpersonal behaviors and styles accordingly
 Prepare dynamic researcher in the field of business administration.

COURSE OUTLINE
Social Sciences Skill: Sociology; Psychology; Anthropology; Political science; Geography

Social Interaction: Procom of Interaction

Social Action: Types of social action

Social Group: Primary group or Secondary group; Formal group or Informal group; In group or out
group; Reference group

Social Norms: Types of social Norms; Social Values; Social Deviancy

Culture: Cultural Similarities or Differences; Ethnocentrism; Cultural Relativism; Social Stratification;

Close Societies or open Societies; Social Mobility; Social Change

Globalization: Types of Globalization

Recommended Study: (Latest Editions)

1. Gidden, Anthony, Introduction to Sociology, Polity Press

2. Abdul Hameed Taga or Abdul Aziz Taga, Sociology and Social Problems. Abdul Hameed and
Sons.
3. Conklin, John E, Sociology: An Introduction Macmillan, New York

Note: In addition to the above, any other text or book referred by Instructor can also be included.

66
 Money and Banking
Course Code: BUSA3116
Course Title: Money and Banking
Credit Hours: 3(3+0)
Prerequisite(s): Basic knowledge of Business, Economics and Business finance

Specific Objectives of course: Money and Banking serves as the foundation of advanced banking
and finance subjects. The objective of this course is to familiarize students with evolution of Money
and banking which has now emerged as one of the leading service sector in the world. After
completion of this course, students will be able to analyze importance of money and its functions,
Banking system in Pakistan, Role of central bank i.e. State Bank of Pakistan in domestic preview and
its policies regarding commercial banking. Further, they will be able to understand how banking is
playing vital role in today business tractions.

COURSE OUTLINE:

Introduction to the Financial System: What is Money and Banking in general, Importance of the
course, previous knowledge of the students

The Monetary System: What is Monetary system, Components of monetary system, Role of money
in monetary system

Money and its functions: What is money, Features of money, Functions of money in financial system

Evolution of Money and Banking System: Development of Payment systems: barter system,
commodity money, Metallic money, paper money, Methods of note issuance. Traditional banking
system: Role of goldsmith and Clergy in the development of banking system, The Modern banking
system

Central Banking: Evolution of Central Banking, Principles/Objectives, Functions of Central Bank SBP
and its affiliates,

Monetary Policy Introduction, Importance of monetary policy, Monetary policy tools, Discussion
about efficiency of monetary policy

Financial Institutions:, Different kinds / types of banks, Banks and their role in financial system

Commercial Banking: Concept, Importance, Departments and their basic functions i.e. Cash
department, Account Opening department, Remittance department, Credit department, Trade
department and Treasury department. Role of commercial banks in economic development

Bank Accounts: Opening and operations along with characteristics of Current account, Savings
account, Fixed Account
67
Bank Advances: Fund based and Non Fund based advances, Basic knowledge and characteristics of
Running Finance, Term Finance, Discounting & Purchase of Bills, Letter of Credit and Letter of
Guarantee

Negotiable Instruments: Concept, Characteristics of negotiable instruments. Definition, use,

essentials and applicability of:

1- Promissory Note 2- Bills of Exchange and 3- Cheques along with its types

Credit Creation: Concept, Mechanism, Benefits and issues of credit creation

Prudential Regulations issued by SBP: Introduction, Preface, Summarized information about

prudential regulations, Frequently asked questions available at SBP website

Islamic Banking: Difference between conventional and Islamic banking, Concept of Riba and its
types, Basic features of Islamic Banking

Presentations / Quiz / Academic Visit: For practical exposure / better understandings, the students
may be given presentations for which students can be assigned different banks / branches, quiz or
any business visit may be arranged.

Recommended Study: (Latest Editions)

1) Introduction to Financial System and Banking Regulations in Pakistan published by Institute

of Bankers Pakistan
2) S. A. Meenai, Money and Banking in Pakistan. Published by Oxford University Press
3) Fabozi, Modigliani, Jones and Ferri, Foundations of Financial Markets and Institutions
Published by Pearson Education, Inc.
4) Jeff Madura, Financial Markets and Institutions
5) Riaz A. Mian, Money and Banking
6) State Bank Publications available at: http://www.sbp.org.pk/publications/index2.asp

Note: In addition to the above, any other text or book referred by Instructor can also be included.

68
 Marketing Management
Course Code: BUSA3118
Course Title: Marketing Management
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Marketing; Principles of Management

Specific Objectives of course: Understand Market forecast. To know the different factors and ethics
in the marketing environment. Evaluate Marketing information system. Examine Marketing strategy
adopted by an Organization. Be aware of the use of different market segmentations, targeting and
positioning in their business.

COURSE OUTLINE:

Understanding the marketing management basic concepts: value of marketing, the scope of
marketing. Core marketing concepts: needs, wants and demands, offerings, marketing channels,
paid, owned and earned media, value and satisfaction. Updating 4Ps of marketing and
understanding the 4As of marketing.

Developing marketing strategies: The value delivery process, value chain, core competencies.
Corporate and division strategic planning: defining corporate mission, establishing strategic business
unit, assigning resources to each SBU, assessing growth opportunities. Business unit strategic
planning: business mission, swot analysis, goals formulation, strategic formulation, program
formulation, implementation and feedback.

Creating long loyalty and relationships: Building customer value, satisfaction, CPV, total customer
satisfaction, monitoring satisfaction. Importance of customer, Loyalty, Definition of customer
lifetime value and its measurements.

Analyzing Marketing Opportunities: MIS (Management Information System), role of MIS in

marketing management, ways of gathering information, internal records system, marketing
intelligence activities, marketing research, marketing decision support analysis.

Analyzing Business markets: organizational buying, comparison of consumer markets and business
markets, buying center, participants in business buying center. Business buying process

Competitive strategies: growth, growth strategies. Competitive strategies for market leaders, other
competitive strategies. Product life cycle marketing strategies, product life cycles, style, fashion, and
fad life cycles.

Developing brand positioning: developing a brand positioning, understanding value and

prepositions, choosing a competitive frame of reference, point of parity, point of difference, brand
mantras. Constructing a brand positioning Bull’s eye.

Setting product strategy: Product characteristics, product levels, product classifications.

Differentiation: products and services differentiations. Product and brand relationships: the product
69
hierarchy, product systems and mixes, product line analysis and product line length. Co-branding
and ingredient branding.

Conducting marketing research: the scope of marketing research, importance of marketing

research. The marketing research process: steps of marketing research.

Analyzing consumer markets: the factors that affect consumer behavior, cultural factors, social
factors, personal factors, motivation, perception, learning, emotions, memory.

Recommended Study: (Latest Editions)

1) Kotler, P. and Keller, K. Marketing management. Upper Saddle River, N.J.: Prentice Hall.
2) Kotler, P., Armstrong, G., & Cunningham, M. H. Principles of marketing. Toronto: Pearson
Prentice Hall.
3) Jobber, D. and Ellis-Chadwick, F. Principles and Practices of Marketing. 7th ed. Berkshire:
McGraw-Hill.
4) Jerome McCarthy & William, D. Pareanth, Basics Marketing
5) Jagdesh Sheth and Dennis E. Garrett, Marketing Management: A Comprehensive Reader,
South Western Publishing.
6) E. Jerome McCarthy & William. D. Pareanth, Basic Marketing: Managerial Approach, IRWIN.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

70
 Business Ethics
Course Code: BUSA3126
Course Title: Business Ethics
Credit Hours: 3(3+0)
Prerequisite(s): Introduction to Social Sciences; Principles of Management

Specific Objectives of Course: To develop an in‐depth comprehension of the “three‐pillars” of the

discipline, moral philosophy, ethical issues and dilemmas, and corporate social responsibility,To
strengthen students’ ability to anticipate, analyze, evaluate, and appropriately respond to some of
the critical ethical challenges, which managers confront in the business world, enable students to
appreciate the Islamic principles of ethical conduct in business

COURSE OUTLINE

Introduction & Overview: Why Study Business Ethics? The Nature of Business.

Foundations of Ethics: Introduction to Moral Philosophy, Consequentialist and Non

Consequentialist, Theories, Virtue Ethics

The Business System: Government and Markets

Ethical Issues in Business Settings: External Stakeholder Issues (Environment)

Ethical Issues in Business Settings: External Stakeholder Issues (Production and Marketing)

Ethical Issues in Business Settings: Internal Stakeholder Issues (Job Discrimination)

Ethical Issues in Business Settings: Internal Stakeholder Issues (Employee’s Rights and Obligations)

Ethics and Corporate Social Responsibility: Arguments for and against CSR, Principles of Social
Responsibility in Business, Schools of Thought on Social, Responsibility

Islamic Business Ethics: Understand the Islamic precepts of ethical business conduct and appreciate
their relation with the Islamic World view

Recommended Study: (Latest Editions)

1. Velasquez, M. G. Business Ethics: Concept and Cases. Delhi: Pearson.

2. Beekun, R.I. Islamic Business Ethics. International Institute of Islamic Thought.
3. Ali. A.J. Business Ethics in Islam. Massachusetts: Edward Elgar
4. Boylan Michael, Series Editor, Basic Ethics in Action Series, Prentice Hall.

71
 5. Ferrell, O.C, and Fraedrich, John, Ethical Decision Making and Cases, New York, Houghton
Mifflin.
6. Post James E. and Lawrence Ann T., Business and Society, (10th Edition).
7. Business Ethics by Joseph W Weiss.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

72
 Business Research Methods
Course Code: BUSA3115
Course Title: Business Research Methods
Credit Hours: 03 (3+0)
Prerequisite(s): Business Statistics

Course Objectives: After studying this course, the students will be able to:

1. Understand the importance of business research for managerial decision making.

2. Pass through the complete research process that translates the management concern into a
research problem
3. Prepare an outline of a research project/ research proposal.

COURSE OUTLINE:

Role of Business Research: Basic research and applied research, managerial importance of research

Hall marks of Business Research: Purposiveness, rigor, testability, replicability, precision and
accuracy, objectivity, generalizability, parsimony.

Business Research Process: Literature review, framework, and hypotheses

Research design: Types of research, importance of context

Exploratory research: Focus group, interviews, qualitative analysis

Survey research

From theory to measurement: Theory, concepts, constructs and variables, abstract and empirical
levels of measurement

Goodness of measurement: Reliability, validity

Scales and their types: Levels and types of measurement scales.

Questionnaire design: Types of questions. Do’s and Don’ts of questionnaire

Sampling and its techniques: Population, sample, and sampling, Sample size, non-probability
sampling and its types, probability sampling and its types

Data Collection Methods

Data Analysis: Introduction to SPSS and AMOS, univariate and bivariate analysis, regression analysis

Research Report/proposal

73
Recommended Study (Latest editions):

1. Business Research Methods by W. G. Zikmund

2. Research Methods for Business by Uma Sekaran
3. SPSS for windows
4. Business Research Methods by Bryman and Bell
5. Any other text/handouts as suggested by the instructor

Note: In addition to the above, any other text or book referred by Instructor can also be included.

74
 SEMESTER 6
Course Credit
Sr. No Courses
Codes Hours
1 Organizational Behaviour BUSA3119 3 (3+0)
2 Financial Management BUSA3122 3 (3+0)
3 Mercantile Law BUSA3120 3 (3+0)
4 Operations and Supply Chain Management BUSA3121 3 (3+0)
5 Management Information Systems ITEC3119 3 (3+0)
Total Credit Hours 15

75
 Organizational Behavior
Course Code: BUSA 3119
Course Title: Organizational Behavior
Credit Hours: 3(3+0)
Prerequisite: Principles of Management; Business Ethics

Specific Objectives of the Course:

After the completion of this course the students will know the nature and features of Organizational
Behavior and have an understanding of micro and macro aspects of Organizational Behavior.
Students will understand the relationship between organizational effectiveness at the individual and
group levels and will be aware of various dynamic aspects of Organizational Behavior.

COURSE OUTLINE:

Introduction: defining organizational behavior, management and organizational behavior, important

contributors to organizational behavior, developing OB model.

Diversity in Organizations: diversity and its levels. Discrimination. Biographical characteristics and
other differentiating characteristics. Implementing diversity management strategies. Intellectual and
physical abilities.

Attitudes and Job Satisfaction: job related attitudes, job satisfaction and ways to measure it. What
causes job satisfaction? Outcomes of job satisfaction and impact of job dissatisfaction.

Emotions and Moods: what are emotions and moods? Types of basic emotions, sources of
emotions and moods, OB applications of emotions and moods.

Personality and Values: personality, personality frameworks. Personality and situation. Values and
its importance, cultural values.

Perception and Decision Making: perception and its influencing factors, attribution theory, link
between perception and decision making. Decision making constructs in organizations and its
common errors and biases.

Motivation Concepts: defining motivation. Its early and contemporary theories.

Work teams: difference between groups and work teams. Types of teams. Turning individuals into
team players.

Foundations of Organization Structure: what is organizational structure? Common organizational

frameworks. Organizational designs.

76
Recommended Study: (Latest Editions)

1. Robbins, P. S. Organizational Behavior

2. Robbins, P. S. and Timothy, Judge A. Organizational Behavior
3. Luthans, Fred. Organizational Behavior
4. Mullins. Organizational Behavior
5. Casicio. Organizational Behaviors

Note: In addition to the above, any other text or book referred by Instructor can also be included.

77
 Financial Management
Course Code: BUSA3122
Course Title: Financial Management
Credit Hours: 3(3+0)
Prerequisite(s): Business Finance

Specific Objectives of course: After the completion of this course the students will know the
evaluation principles regarding investment in different portfolios, understand the value of debt and
preferred stock and to examine restructuring companies’ Assets and Claims

COURSE OUTLINE:

Introduction to Corporate Finance: Corporate finance and financial manager, Financial management
decisions, Capital budgeting decision, Capital structure decision, Working capital decision, Forms of
business organization, The goal of financial management, The agency problem and control of firm,
Financial markets and the corporation

Discounted Cash flow Valuation: Future value with multiple cash flows, Present value with multiple
cash flows, Annuities and Perpetuities, Determining the discount rate, Determining the number of
periods, Effective Annual Rate of Return (EAR)

Net Present Value and Other Investment Criteria: Net present value – The basic idea, The
opportunity cost of capital, Estimating Net present value, Ordinary Pay Back Rule, Discounted Pay
Back Rule, The Internal Rate of Return, Pitfalls/Problems with IRR, Modified Internal Rate of Return,
Profitability Index

Return, Risk and Security Market Line: Introduction to return, Introduction to risk, Calculating
Expected Return, Calculating Variances and Standard Deviation, Portfolio Expected Return, Portfolio
Variance, Diversification, How diversification reduces risk, Systematic and Unsystematic risk

Portfolio Theory and Capital Asset Pricing Model: Harry Markowitz and the birth of Portfolio theory,
Combining stocks into portfolios, Introduction of Borrowing and Lending, Sharpe Ratio, Systematic
risk and beta, Capital Asset Pricing Model Equation (CAPM), Security Market Line (SML)

Cost of Capital: The Cost of equity, The Cost of Debt, The Cost of Preferred Stock, Weighted Average
Cost of Capital (WACC), Floatation cost and Weighted Average Cost of Capital (WACC)

Recommended Study: (Latest Editions)

1. Ross, Westerfield, Jordan: Corporate Finance Essentials.

2. Brealey, R. A. & Myers, Principles of corporate finance.
3. James C. Vanhorne: Fundamentals of Financial Management.
4. Eugene F. Brigham: Fundamentals of Financial Management.
78
 5. Gitman, J. Lawrence. Principles of Managerial Finance: McGraw Hill.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

79
 Mercantile Law
Course Code: BUSA3120
Course Title: Mercantile Law
Credit Hours: 3(3+0)
Prerequisite(s): Introduction to Business

Specific Objectives of Course: In this course, Students should seek to:

 Develop in students a sound knowledge about the nature and utility of mercantile law.
 Acquaint students with a fair range of regulations and legal practices affecting the corporate
governance.
 To furnish students with an extensive and up-to-date coverage on issues relating to
cooperate law and allied practices prevalent in Pakistan
 To enable students to develop necessary insight into, and identify potential problems
relating to the implementation of the legal framework for corporate sector

COURSE OUTLINE:

The Companies Act 2017: Introduction and Highlights of The Companies Act 2017

Incorporation of Company: Incorporation Process; Memorandum and Articles of the Association;

Prospectus

Officers of the Company: Directors; Chief Executive; Secretary and; Auditors.

Listing in Stock Exchange and Associated Rules: Offer of shares; Underwriting and Brokerage;
Discount and Premium on Shares; Listing with Stock Exchanges; Listing Rules of Stock Exchanges

Shares and Associated Rules: Applications and Allotment of Shares; Issuance of Shares; Letters of
Regret; Share Certificates; Transfer and Transmission of Shares; Flotation of Corporate Securities;
Issuance and Redemption of Debentures.

Meeting and Associated Rules: Types of Meetings (Company and Directors Meetings, Annual
General Meeting); Notice of Meetings; Agenda of Meetings; Minutes of the Meetings; Quorum of
Meetings; Voting, Proxies, Resolutions; Declaration of Dividend; Dividend Warrants; Bonus and
Rights Issue

Non-Banking Finance Companies (Establishment and Regulation) Rules 2003: Introduction of NBFC;
Formation Procedure; Obligations, Limitations; Duties and Rights of NBFC

The Contract Act, 1872: Difference between Contract and agreement; Void; Voidable and
enforceable agreements

80
Elements/ingredients of a contract: Proposal, Acceptance and Revocation; Void Agreements; Quasi
Contracts; Contingent Contracts; Free Consent; Coercion, Undue Influence, Fraud, Mistake,
Misrepresentation; Flaws in Capacity.

Void Contract and Voidable Contract: Coercion; Undue Influence; Fraud; Mistake;
Misrepresentation

Performance of Contract: Contracts Which Must Be Performed; Time and Place for Performance;
Performance of Reciprocal Promises; Appropriation of Payments; Contracts Which Need Not to be
Perform

Breach of Contract: Anticipatory Breach of Contract; Actual Breach of Contract

Remedies of Breach of Contract: Remedies; Doctrine of Frustration; Various Discharges of Contracts

Recommended Study: (Latest Editions)

1) Bare Acts, Govt. of Pakistan.

2) Manual of Corporate Governance, SECP Islamabad.
3) Companies Ordinance, 1984 (as amended) with Matters and Commentary.
4) Mercantile Law Khalid Mahmood Cheema.
5) Nazir Ahmad Shaheen Corporate Laws and Secretarial Practices.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

81
 Operations and Supply Chain Management
Course Code: BUSA3121
Course Title: Operations and Supply Chain Management
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Management

Specific Objectives of Course: Describe operation management areas of responsibility and the
contribution of operations management to an organization, Understand the analysis and designing
of processes, Explain the concept of supply-chain management and the requirements and design of
a successful supply chain. Describe inventory systems for independent demand and the costs and
benefits of carrying inventory.

COURSE OUTLINE

Operations and Productivity: What is Operations Management? Production processes of goods and
services, Heritage of Operations Management, Operations in service sector, New trends in
Operations

Operations Strategy in Global Environment: A global view of operations, Developing mission and
strategies, achieving competitive advantage through operations, Ten strategic OM decisions, Critical
success factors and core competencies.

Forecasting: What is forecasting? Types of forecasts, the strategic importance of forecasting,

Forecasting approaches (time series and associative), forecasting in service sector

Design of Goods and Services: Goods and services selection, Generating new products, Product
development, issues for product design, time based competition

Process Strategy: Four process strategies, Process analysis and design (flow diagram, time function
mapping etc), Service process design, Production technology, Process re-design

Capacity Planning: Capacity (Design and Effective capacity), Capacity planning break-even analysis,
applying decision trees to capacity decisions

Introduction to Supply Chain Management: What is a Supply Chain (SC)? Decision Phases in a
Supply Chain, Process View of a Supply Chain, the Importance of Supply Chain Flows, Examples of
Supply Chains

SC: Achieving Strategic Fit and Scope: Competitive and supply chain strategies, achieving strategic
fit. Expanding strategic scope

SC Drivers and Metrics: Facilities, Inventory, Transportation, Information, Sourcing, Pricing,

Obstacles to achieving fit

82
Network Design in the Supply Chain: Factors influencing network design decisions, A strategic
framework for facility location, Plant location models

Managing Risk in the Supply Chain: Why are supply chains more vulnerable? Understanding the
supply chain risk profile, Supply Chain Risk Audit, Mapping your risk, Business Continuity Planning,
Why Technique/Risk analysis system

Inventory Management: Concepts – why is inventory held? , Costs associated with inventory,
Inventory Policy, EOQ model, Safety Stock concept and calculations, Lead time effects, re-order point
/ re-order levels, Risk pooling, Inventory Metrics

Special Topics in Supply Chain Management: Bullwhip Effect, Value of Information In Supply Chain,
Postponement and double marginalization

Recommended Study: (Latest Editions)

1. Operations Management, Heizer and Render

2. Operations Management by Krajewski & Ritzman
3. Operations Management, William J. Stevenson
4. Supply Chain Management. By: Sunil Chopra, Peter Meindl, and D.V. Kalra
5. Designing and Managing the Supply Chain. By: David Simchi Levi, Philip Kaminsky, Edith
Simchi Levi, and Ravi Shankar.
6. Logistics and Supply Chain Management by: Martin Christopher.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

83
 Management Information Systems
Course Code: ITEC3119
Course Title: Management Information Systems
Credit Hours: 3(3+0)
Prerequisite(s): Introduction to Information Technology

Specific Objectives of Course: After the completion of this course, the students will be able
to:
 Understand the concept of information systems
 Know the importance of MIS in business success.
 Be aware of different information technology applications in business environment.
 Have an understanding of the relationship between MIS and decision makers for
strategic business decision

COURSE OUTLINE
Introduction to Information Technology: What is a system; System Software and
Application Software; Components of an Information System; Information System
Resources; Fundamental role of I.S. in Business; Introduction to e-Business
Data Resource Management: Database Management; Fundamental Data Concepts;
Traditional File Management Systems; Types of Databeses; Database Management Systems
(DBMS)
Data sharing: Importance and need of data sharing; Organizational networking and its
benefits; Role of DBMS in Data sharing
Management Information System: Definition of MIS; Various types of Information
Systems; The purpose of Information Systems; History of information systems and its
implications; Application software; Basic components etc.; Using information technology for
electronic commerce; Elements of computer based information system (CBIS)
Management Information Systems in Practice: Transaction Processing System (TPS); The
characteristics of TPS; The Transaction Processing Cycle; Management Reporting System
(MRS)
Various Types of Reports Generated through MRS: The Decision Support System (DSS);
Types of processing tasks performed by DSS; The characteristics of Group Decision Support
System (GDSS); The Executive Information System (EIS); Office Automation; Definition of
Office Information System (OIS); Types of OA Systems; The study of Message Handling
Systems; Teleconferencing applications and types; Office Support Systems
Key Components: Computer-Aided Design (CAD); Computer-Aided Manufacturing
(CAM); Computer-Integrated Manufacturing (CIM); Flexible Manufacturing System (FMS);
Materials Resources Planning (MRP-II); Just-In-Time (JIT) Production; RandD Information
Systems; Human Resource Information Systems (HRIS)
Expert Systems: Artificial Intelligence; The components of an Expert System; Expert
System; Functional area of business; How technology can support the decision activities of
the finance function; Financial information systems and the sources of financial information

84
People, Organizations, Systems and Management: Characteristics of people and groups in
organization that often affect the design and performance of Information Systems; The MIS
function in organizations System
Information System Design and Development: What is System Development Life Cycle
(SDLC)?; Stages of System Development; Preliminary Investigation; Requirements
Analysis; System Design; System Acquisition; System Implementation and Maintenance;
Study of various Approaches to System Development; The Traditional Approach;
Prototyping Approaches; End User Development
Current Focus On Information Use: Problems in implementing global information
systems; GIS implementing strategies
Ethical Implications Of Information Technology: Moral, Ethics and the Law; Ethics and
the information services; Codes of Ethics

Recommended BOOKS (Latest Editions)

1. O'Brien, J. A., & Marakas, G. M. (Latest Edition). Management Information Systems. New
York: McGraw-Hill/Irwin.
2. Laudon, K. C., & Laudon, j. P. (Latest Edition). Management Information Systems: Managing
the Digital Firm. New Jersey: Prentice Hall.
3. Long, L., & Long , N. (Latest Edition). Introduction to Computers & Information Systems. New
Jersey: Prentice Hall.

85
 SEMESTER 7
Course Credit
Sr. No Courses
Codes Hours
1 Statistical Analysis for Managers BUSA4111 3 (3+0)
2 International Relations and Current Affairs BUSA4112 3 (3+0)
3 Entrepreneurship BUSA4113 3 (3+0)
4 Elective – I 3 (3+0)
5 Elective – II 3 (3+0)
Total Credit Hours 15

86
 Statistical Analysis for Managers
Course Code: BUSA4111
Course Title: Statistical Analysis for Managers
Credit Hours: 3(3+0)
Prerequisite(s): Business Statistics

Specific Objectives of Course: The main objectives of the course are to enhance students’ ability in
the inferential statistics to solve business management research questions and to enhance their
level of quantitative skills for further advanced statistical techniques utilized in business analysis.

COURSE OUTLINE

Sampling: Sampling distribution of mean with replacement, Sampling distribution of mean without
replacement

Estimation: Point estimation. Interval estimation, Mean, Proportion, Difference of Mean of two
population, Difference of proportion of two population, Variance of the population, Ratio of
Variances of two population

Hypothesis Testing: Hypothesis testing of mean, Hypothesis testing proportion, Hypothesis testing
of difference of mean, Hypothesis testing of difference of proportion

Hypothesis Testing: Variance, Ratio of Variance

Regression And Correlation Analysis: Linear regression, Correlation coefficient Coefficient of

determination, Hypothesis testing of OLS Estimates, Calculation of Standard error.

Goodness-of-Fit-Tests: Chai square test.

Test of Independents: Chai square test, 2x2 Contingency table, Higher order, contingency table

ANOVA: One way classification, two way classification.

Time Series Analysis: Moving Average, Seasonality, Measure of trend and seasonal variations, Time
series analysis in forecasting.

Recommended Study: (Latest Editions)

1. David, S Moore et.al, Introduction to the Practice of Statistics. WH. Freeman.

2. Levin I. Richard., Statistics for Management. McGraw Hill.
3. Michael J. Evans & Jeffrey S. Rosenthal, Probability and Statistics , WH Freeman
87
 4. Starr K. Martian & Sobal Gross Marion, Statistics for Business and Economics. New York,
McGraw Hill, International, 1983.
5. Walpole, R, Introduction to Statistics
6. Shaum and Seigel, Statistics for Business

Note: In addition to the above, any other text or book referred by Instructor can also be included.

88
 International Relations and Current Affairs
Course Code: BUSA4112
Course Title: International Relations and Current Affairs
Credit Hours: 3(3+0)
Prerequisite(s): Introduction to Social Sciences

Specific Objectives of Course:

By the end of this course it is expected that the student will be able to:

1. Develop an understanding for the students about those dimensions of International

Relations which are influenced by prominent geographical factors and features of the world.
2. Highlight the significance of International Relations.
3. Introduce the fundamentals of International Relations.

COURSE OUTLINE

Introduction: Defining International Relations (IR) its scope and nature; Approaches to IR; IR as social
sciences (Science or Arts); Core principles of IR.

Evolution of International Relations: History of International Relations; Legacy of Rome; Westphalia

and nation- state system; Evolution of Nation-State;

Theories of International Relations: Feminism; Realism; Liberalism; Marxism; Capitalism

Foreign Policy and Diplomacy: Defining Foreign policy, its determinants and objectives; Defining
Diplomacy, its functions and types; Role of Foreign offices and embassies; Decision making in World
Politics

International Political Economy (IPE): What is international Political economy; Theories of IPE; Eras
of finance; Dependency theories/ development of underdevelopment

Globalization and Regional Blocs: Defining Globalization; History of Globalization; Regional Blocs;
Multinational Corporations; Consumer culture; Trade and environment

Current Affairs: Kashmir issue; Afghanistan issue; Palestine issue; Human security and Nuclear
Proliferation; Peace and conflict in the Middle East any other issue of current affairs; War on
Terrorism

Recommended Study: (Latest Editions)

89
 1) Andrew Heywood, Global Politics (Palgrave: Basingstoke)
2) Robert J. Art and Robert Jervis (2006). International Politics: Enduring Concepts and
Contemporary Issues. Addison-Wesley
3) Colin McEvedy and David Woodro_E (2002). The New Penguin Atlas of Recent History:
Europe since 1815. 2nd. Penguin
4) Readings from various Newspapers, internet and research journals.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

90
 Entrepreneurship
Course Code: BUSA4113
Course Title: Entrepreneurship
Credit Hours: 3(3+0)
Prerequisite(s): A thorough understanding of Management, Finance, Marketing, HRM

Specific Objectives of course: Explain the role of entrepreneurship in economic development. Learn
about new opportunities existing in international markets for entrepreneurs. Understand different
terminologies regarding entrepreneurship. Understand the environmental scanning for
entrepreneurial purposes comprehend marketing, financial, legal and organizational plans about the
entrepreneurship. Develop and understand the importance of marketing, financial and
organizational plan. Know about different ways and opportunities to take risky decisions as an
entrepreneur. Learn through the case studies of successful entrepreneurs.

COURSE OUTLINE:

The nature and importance of entrepreneurs: Nature and development of entrepreneurship,

Entrepreneurial decision process, Role of entrepreneurs in economic development, ethics and social
responsibility of entrepreneurs, the future of entrepreneurship.

The entrepreneurial and entrepreneurial mind: The entrepreneurial process, Managerial VS

entrepreneurial decision making, Entrepreneurial leadership characteristics,

International entrepreneurship opportunities: the nature of international entrepreneurship,

Importance of international, entrepreneurship, Entrepreneurial entry into International Business.
Idea generation and their sources.

The marketing plan: Understanding the marketing plan, characteristics of marketing Plan,
Environmental Analysis, and steps in preparing the Marketing plan

The financial plan: Operating and Capital Budgets, Break Even Analysis, Cash Flows and Balance
sheet

The organizational plan: Developing the management team, Building the successful organization,
the role of BODs

Preparing for the new launch: Planning for Business Plan, Presenting, Information needs, Writing
business plan, Implementing plan.

Managing early growth of the new ventures: Growth Strategies, Implication, Financial Control

External Sources of Growth: Join venture, Acquisition, Synergy, Mergers, Hostile takeovers
leveraged Buyouts, Franchising.

Case studies of successful entrepreneurs

91
Recommended Study: (Latest Editions)

1. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2008). Entrepreneurship (7th ed.). Boston:
McGraw-Hill/Irwin.
2. Scarborough, N. and Cornwall, J. (2016). Essentials of entrepreneurship and small business
management. 8th ed. Harlow: Pearson Education Limited.
3. Naqvi, S.M., Entrepreneurship

Note: In addition to the above, any other text or book referred by Instructor can also be included.

92
 SEMESTER 8
Course Credit
Sr. No Courses
Codes Hours
1 International Business and Trade BUSA4114 3 (3+0)
2 Personality Development Workshop BUSA4115 3 (3+0)
3 Research Project BUSA4116 3 (0+3)
4 Elective – III 3 (3+0)
5 Elective – IV 3 (3+0)
Total Credit Hours 15

93
 International Business and Trade
Course Code: BUSA4114
Course Title: International Business and Trade
Credit Hours: 3(3+0)
Prerequisite(s): Basic Understanding of Business Environment

Course Objective

After the completion of this course the students will learn thorough review of countries and politics
of international trade and investment. Explain the function and form of global monetary system and
reason for diversification of resources among countries. Assess the special role of the international
business‘s various function. Evaluate different economic indicators to see economic growth of a
nation.

COURSE OUTLINE:

Globalization: Definition of globalization, its Nature and Scope. The emergence of global institutions,
forces behind globalization and its impact on national and international business environment

International trade theory: The pattern of international trade, Absolute and comparative advantage,
Free trade and globalization, The product life cycle, New trade theory, National comparative
advantage and Porter’s Diamond

Difference in culture: Cultural, Social structure and religious system. Impact of these cultural
differences in workplace settings

National difference in political economy: International Political, economic, Legal systems and their
respective features

The political economy of international trade: Instruments of trade, Government Intervention,

Development of the world trade system, WTO

Foreign direct investment (FDI): Foreign direct investment in the world economy, Foreign direct
investment in china, Horizontal foreign direct investment, Vertical foreign direct investment, The
cost of FDI to home and host country

The international monetary system: The gold standard, The Bretton Woods system, Fixed exchange
rates and floating exchange rates, Role of IMF

The strategy of international business: Strategy and firm, Global expansion, profitability and profit
growth, Location economics, Cost pressure and pressure for local responsiveness, Choosing a
strategy

Entry strategy in international business and strategic Alliance: Basic entry decisions, Entry modes,
Strategic alliance

Global production, outsourcing and logistics: Strategies of production and logistics, Where to
produce, The strategic role of foreign factories, Outsourcing production(Make or Buy decision),
Managing a global supply
94
Recommended Study: (Latest Editions)

1. Hill, Charles W. L. International Business: Competing in the Global Marketplace

2. Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. International Business: Environments and
Operations. Pearson Education Limited.
3. Ball, Don. International Business: Wendell Mcculloerh.
4. Roger Bennett. International Business: Financial Times Pitman publishing
5. Czinkota, Michael. R Ronkainen, Ilkka.A: Global Business.
6. Claude M. Jonnard, International Business and Trade: Theory, Practice, and Policy,
International Business Series.
Note: In addition to the above, any other text or book referred by Instructor can also be included.

95
 Personality Development Workshop
Course Code: BUSA4115
Course Title: Personality Development Workshop
Credit Hours: 3(3+0)
Prerequisite(s): Basic understanding of social and workplace ethics (Organizational
Behavior and Introduction to Social Sciences). An understanding of
Art of Management (Principles of Management, Human Resource
Management, Marketing Management)

Specific Objectives of Course: The objective of the training program is bring about personality
development with regard to the different behavioral dimensions that have far reaching significance
in the direction of organizational effectiveness. The basic idea is to develop and nourish students'
ability to interact with other members of society in a positive and impressive manner.

COURSE OUTLINE:

Leadership: Introduction to Leadership, Leadership Power, Leadership Styles, Leadership in

Administration.

Interpersonal Relations: Introduction to Interpersonal Relations, Analysis of different ego states,

Analysis of Transactions, Analysis of Strokes, Analysis of Life position.

Communication: Introduction to Communication, Flow of Communication, Listening, Barriers of

Communication, How to overcome barriers of communication.

Stress Management: Introduction to Stress, Causes of Stress, Impact Stress, Managing Stress

Group Dynamics and Team Building: Importance of groups in organization, Interactions in group,
Group Decision Taking, Team Building, Interaction with the Team, How to build a good team?

Conflict Management: Introduction to Conflict, Causes of Conflict, Managing Conflict

Performance Appraisal: Introduction to Performance Appraisal, Vertical Appraisal, Horizontal

Appraisal, 360º Performance Appraisal, Methods of improving Techniques of Performance Appraisal.

Time Management: Time as a Resource, Identify Important Time Wasters, Individual Time
Management Styles, Techniques for better Time Management.

Motivation: Introduction to Motivation, Relevance and types of Motivation, Motivating the

subordinates, Analysis of Motivation

Book Review

Group Discussion-I

Group Discussion-II
96
Presentation – I

Presentation – II

The focus of this subject is to develop interpersonal and communication skills amongst students so
this subject will follow Group Discussion and Presentation format rather than Lecture settings.

Recommended Study

As selected by the class teacher

97
 Research Project
Course Code: BUSA4116
Course Title: Research Project
Credit Hours: 3(0+3)
Prerequisite(s): Research Methods; Basic understanding of operating MS Word, MS
Excel; Business Statistics

Specific Objectives of Course:

 Important Concepts (Journal, Research Paper, Book Review, Concept Paper, Review Paper,
Discovery and Advocacy of an Argument etc.)
 Abstract Writing
 Writing a Research Paper
 Targeting a Research Journal
 Why do Research Papers get published?
 Reasons of Rejection

COURSE OUTLINE:

Introduction and recall of the earlier course of Business Research Methods

Research Paradigms and Philosophical Assumptions: Ontology and Epistemology; Positivism,

Interpretivism and Realism / Pragmatism; Movement from Pre-empirical stage to Empirical Stage

Contents of a Research Paper:• Title • Abstract • Introduction • Literature Review, and/or;•

Theoretical Framework / Foundations • Research Methodology / Material and Methods •
Findings / Empirical Results • Conclusion, Practical & Theoretical Implications •
References and Appendices

Study of the relevant research papers for the finalization of topic: Finalization of research title;
Before you proceed, ask yourself these question about the research question!! Title ? • What do I
want to know?• Is it answerable?• Is it researchable?• Is it significant?• Can
I do it?

Introduction: • What • Why • How (Sometimes)• Organization of the Paper

How to write Statement of the Problem: • Answer the question: “What is the gap that needs to
be filled?” and/or “What is the problem that needs to be solved?” • State the problem clearly
early in a paragraph.• Limit the variables you address in stating your problem or question.•
Consider framing the problem as a question

How to Write Research Objectives: Linking the Research Objectives with Research Methodology

98
Writing Literature Review: • to describe, summarize, evaluate, clarify and/or integrate the
content of previous researches. • Theories / Evolution • Dominant Perspective• Current
Controversies

Writing of Theoretical Framework/ Conceptual Model: • Theory Testing Hypothesis •

Theory Building Proposition

Methodology: • Introduce the overall methodological approach. • Indicate how the

approach fits the overall research design. • Describe the specific methods of data collection. •
Explain how it is intended to analyze and interpret results (e.g. statistical analysis)• If
necessary, provide background and rationale for unfamiliar methodologies. • Address potential
limitations.

Describing the research methods used: Significance/Implications of research• Discuss the

methodological and theoretical contribution.• State the practical and/or theoretical importance of
the problem and/or objectives of study.• Explain the usefulness or benefits of the study to
both the outside world and the research community.

Findings of the research • Respondents’ Profile / Characteristics of the Unit of Analysis •

Findings as per proposed Methodology

References & Appendices:

Why Papers Get Rejected (Reasons and solutions)

Recommended Study: (Latest Editions)

1) Business Research Methods by W.G.Zikmund: Published by Pearson Education Inc

2) Cooper and Schindler, Business research Methods
3) Sekran Uma, Research Methods of Business.
4) Straus and Corbin, Basis of Qualitative Research
5) Yin K Robert, Case Study Research Design and Method
6) Chris Hart, Doing Literature Review, SAGE Publications
7) Basic Econometrics, Damodar Gujarati
8) Dougherty Christopher, Introduction to Econometrics, Oxford University Press

Note: In addition to the above, any other text or book referred by Instructor can also be included.

99
 FINANCE SPECIALIZATION COURSES

Sr. No Finance Specialization Courses Course Codes Credit Hours

1 International Finance BUSA4118 3 (3+0)
2 Investments and Portfolio Management BUSA4119 3 (3+0)
3 Financial Risk and Insurance Management BUSA4120 3 (3+0)
4 Islamic Finance BUSA4121 3 (3+0)
5 Financial Institutions BUSA5123 3 (3+0)

100
 International Finance
Course Code: BUSA4118
Course Title: International Finance
Credit Hours: 3(3+0)
Prerequisite(s): Business Finance; Financial Management; International Business

Specific Objectives of Course:

The major objective of the course is to provide a thorough foundation of the key concepts in
international finance, with some of the topics also touching upon international macroeconomics and
trade, while others are more finance focused. A closely related intention of the course is to give the
students a good understanding of the cutting-edge theories and their application in selected areas of
international finance, thus ultimately to prepare them to do some original research work. The course
assumes that students have taken the basic macro, micro, investments and finance sequences.

After the completion of this course, the students will:

 Understand an integrated prospective for the inter-relation between international financial

markets, financial institutions, exchange rates exposures and inter country transfer of funds.
 Develop competencies about the latest approaches used to examine and measure the
financial risks, foreign currencies markets and performance of business in international
prospective.
 Have skills to solve investment and financial problems related to the international transfer of
funds.

COURSE OUTLINE:

Overview of Multinational Financial Management: Goals Of Multinational corporations (MNC);

Theories of international finance; International business methods and opportunities; Valuation
model for an MNC

International Flow of Funds: Balance of payments; Factors Affecting international trade flows;
Correction of Trade deficit; International capital flow; International Agencies affect international
trade on MNC

International Financial Markets: Foreign exchange markets; Overview of International financial

markets; International Money Market; International Credit Market; International Bond Market;
International Stock Market

Exchange Rate Determinations: Exchange rate movements and equilibrium; Factor affecting
exchange rates

Exchange Rate Behaviors: Exchange rate systems; Government interventions

101
International Arbitrage and Interest Rates: International arbitrage; Locational arbitrage; Triangular
arbitrage; Covered interest arbitrage; Comparison of Arbitrage; Interest rate parity(IRP)

Relationship among Inflation, Interest Rates and Exchange Rates: Purchase power parity(PPP);
International Fisher Effect(IFE)

Recommended Study: (Latest Edition)

1) Madura, Jeff. International Financial management. Florida: Thomson Learning Inn.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

102
 Investments and Portfolio Management
Course Code: BUSA 4119
Course Title: Investments and Portfolio Management
Credit Hours: 03 (3+0)
Prerequisite(s): Business Finance and Financial Management

Specific Objectives of Course: After the completion of this course, the students will:

 Learn different form of short term and long-term investments

 Understand the basic concepts about risks and return on investments and loans
 Analyze overview of the structure and functioning of investment markets

COURSE OUTLINE:

Understanding Investments: The Nature of Investments, Understanding the Investment Decision

Process

Investment Alternatives: Organizing Financial Assets, Money Market Securities, Fixed-Income

Securities, Equity Securities

Indirect Investing: Investment Company, Types of Investment Companies, Major Types of Mutual
Funds, Net Asset Value, Mutual Fund Returns

How Securities are Traded: Brokerage Transactions, How Orders Work, Margin, Short sales

The Returns and Risks from Investing: Return, Measuring Returns, Taking a Global Perspective,
Measuring Risk, Realized Returns and Risks from Investing

Portfolio Theory: Dealing with Uncertainty, Portfolio Return and Risk, Analyzing Portfolio Risk,
Modern Portfolio Theory, Measuring Co-movements in Security Returns, Calculating Portfolio Risk,
Efficient Portfolios

Portfolio Selection: Building Portfolio using Markowitz principles, Indifference curves, Alternative
methods of obtaining the efficient frontier, Optimal Assets classes, Diversification on risk

Asset Pricing Models: Capital Market Theory, Equilibrium Return-Risk Trade-off, Estimating SML

Economy/ Market Analysis Sector/ Industry Analysis, Technical Analysis: Assessing the Economy,
Analyzing Sector/ Industry, Stock Price and Volume Technique, Technical Indicators

Recommended Study: (Latest Editions)

103
Jones, P. Charles. Investment Analysis and Management.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

104
 Financial Risk and Insurance Management
Course Code: BUSA 4120
Course Title: Financial Risk and Insurance Management
Credit Hours: 03 (3+0)
Prerequisite(s): Business Finance and Financial Management

Specified Objectives of Course: After the completion of this course, the students will:

 Understand working knowledge of risk management is important particularly if you are

planning a career in finance. Besides wanting to pass this course, why do you need to
understand risk management?
 What are the nature, types and sources of different financial risks?
 What types of financial products and derivatives are available to hedge different risks?
 What are the different hedging strategies and how we can minimize risk by deploying them?
 Analyze the causes of some big risk management failures?
 How can we improve the existing risk management systems in an organization.

COURSE OUTLINE:

Risk and Its Treatment: Definitions of Risk, Chance of Loss, Peril and Hazard

Classification of Risk, Major Personal Risks and Commercial Risk, Burden of Risk on Society,
Techniques for Managing Risk

Insurance and Risk: Definition of Insurance, Basic Characteristics of Insurance, Characteristics of an

Ideally Insurable Risk, Two Applications: The Risks of Fire and Unemployment, Adverse Selection and
Insurance, Insurance and Gambling Compared, Insurance and Hedging Compared, Types of
Insurance, Benefits of Insurance to Society, Cost of Insurance to Society

Introduction to Risk Management: Meaning of Risk Management, Objectives of Risk Management,

Steps in the Risk Management Process, Implement and Monitor the Risk Management Program,
Benefits of Risk Management, Personal Risk Management

Advanced Topics In Risk Management: The Changing Scope of Risk Management, Insurance Market
Dynamics, Loss Forecasting, Financial Analysis in Risk Management Decision Making, Other Risk
Management Tools

Types of Insurers and Marketing Systems: Overview of Private Insurance in the Financial Services
Industry, Types of Private Insurers, Agents and Brokers, Types of Marketing Systems, Group
Insurance Marketing

Insurance Company Operations: Insurance Company Operations, Rating and Ratemaking,

Underwriting, Production, Claims Settlement, Reinsurance, Alternatives to Traditional Reinsurance,
Investments, Other Insurance Company Functions

105
Recommended Study: (Latest Editions)

1) Principles of Risk Management and Insurance by Rejda and McNamara

2) Financial Risk Manager Handbook by Philippe Jorion
3) Options, Futures, and Other Derivatives by John C. Hull and Sankarshan Basu
4) Essentials of Econometrics by Damodar N. Gujrati
5) Value at Risk by Philippe Jorion.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

106
 Islamic Finance
Course Code: BUSA4121
Course Title: Islamic Finance
Credit Hours: 3(3+0)
Prerequisite(s): Basic concepts of Micro and Macro Economics, understanding of
financial system and functions of financial markets

Specific Objectives of Course:

After the completion of this course the students will:

 Understand the importance of Islamic laws and practices about financial markets and to
provide a way to change the current economic system into the Islamic system.
 Learn competencies about the latest approaches used in finance and banking system
according to Islamic prospective.
 Have skills to solve investment and financial problems according to Islamic rules and
regulations.

Course Outline

An Overview of Islamic Financial System: Evolution of Islamic Banking, Historical development in

the field of Islamic Finance in Pakistan; Distinguishing features of Islamic Finance

Salient Features of Islamic Financial System: An overview of conventional financial system,

Philosophical basis of Islamic Financial system, Main prohibitions in Islamic Financial System (Riba,
Gharar, Qimar/Maisir), Business ethics in Islamic financial system, A thorough comparison of
Capitalism and Islamic Economic System

Fundamentals of Islamic Finance: A brief understanding of Contractual bases in Islam, Distinction

between Loan and Debt

Major Islamic Modes: Participatory modes of financing (Musharikah, Mudarabah, Diminishing

musharakah), Bai Financing (Musawama and Murabaha), Forward Sale Financing (Salam and
Istasna), Ijarah and Takaful

Islamic Capital Markets and Instruments: Securitization, Sukuk and its types, Shariah compliance,
Potential of sukuks in the development of Islamic fund management

Performance of Islamic Financial Institutions: A review of facts and figures about contemporary
developments and performance of Islamic Financial Institutions both globally and locally.

Recommended Study: (Latest Editions)

1. Understanding Islamic Finance by Muhammad Ayyub Published by John Wiley & Sons Ltd.
2. An Introduction to Islamic Finance by Mufti Taqi Usmani published by Meezan Bank Ltd.

107
 3. Islamic Finance: Principles and Practice by Hans Visser published by MPG Books Group, UK.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

108
 Financial Institutions

Course Code: BUSA5123

Course Title: Financial Institutions
Credit Hours: 3(3+0)
Prerequisite(s): Financial Management; Corporate Finance; Basic understanding of
Banking

Course Objective: After completion of this course, students will:

 Understand the structure of financial system and link between its different components
 Understand the importance of various financial institutions
 Develop skills to analyze various financing options available in the market and chose the best
option

Course Outline

Introduction to Financial System: Discussion of major components of Financial System namely

Money, Financial Markets, Financial Instruments, Financial Institutions, and Financial Regulaors. A
brief discussion of roles, responsibilities and features of each component of financial system

Intrest Rate Mechanism: System of establishing Intrest Rates; Procedure to establish benchmark
rate like KIBOR; Fixed and floating intrest rates

Financial Institutions: Detailed discussion of each category of Financial Institution namely

Depository, Contractual and Investment Institutions

Depository Institutions: Commercial Banks, their structure, roles, functions and operations;
Importance of commercial banks for financial system as well as for economy; Management of
Liquidity and Financial Risks by commercial banks; Brief discussion of Saving Banks and Credit Unions

Contractual Institutions: Insurance Companies and their operations; Importance of insurance

industry for smooth functioning of financial system; Leasing companies, their functions and
operations; Types of leasing

Investment Institutions: Mutual funds, their types, structure and operations; Investment Banks,
their functions, fund management and role in economic development

International Financial Institutions: Roles and responsibilities of various International Financial

Institutions like World Bank, IMF, BIS and their respective structures

Recommended Study: (Latest Editions)

1. Madura, Jeff. Financial Markets and Institutions, Florida: Thomson Learning Inn.
2. Thygerson, J. Kenneth. Financial Markets and Institutions

109
 3. Saeed, Khawaja Amjad. Financial Institutions in Pakistan: Operational and Procedural
Aspects
4. Introduction to Financial Systems & Banking Regulations published by Institute of Bankers
Pakistan (IBP) Publication for ISQ Stage 1

Note: In addition to the above, any other text or book referred by Instructor can also be included.

110
 BANKING SPECIALIZATION COURSES

Sr. Credit
Banking Specialization Courses Course Codes
No Hours
1 Branch Banking Operations BUSA4122 3 (3+0)
2 Banking Law and Practice BUSA4123 3 (3+0)
3 International Banking BUSA4124 3 (3+0)

111
 Branch Banking Operations
Course Code: BUSA4122
Course Title: Branch Banking Operations
Credit Hours: 3(3+0)
Prerequisite(s): Basic knowledge of Business, Economics, Money & banking and
Finance

Specific Objectives of course: Branch Banking Operations serve as the elective course of banking
specialization. The objective of this course is to familiarize students with structure of a branch of
Commercial Bank. After studying this course, students will be able to differentiate practical roles and
responsibilities, hierarchal level of the branches as well as the banks and understanding their
respective functions.

COURSE OUTLINE:

Introduction to Subject: Total sphere of the subject, Importance of the subject, Introduction to
Branch banking, Basic infrastructure of banking organization

Introduction to Commercial Banking: Functions of commercial banks, Structure of commercial

banks, Managerial hierarchies in commercial banks

Structure of Branch Banking: Introduction to staff positions within branches inter-relationship of

staff members, Chain of command within branches

Functions performed in Branches: Different departments within branches e.g. Operations,

Clearing, Credits etc., Function of each department and their respective importance, Importance of
departmentalization within Branches

Management of Branches: Branch Manager, Operations Manager, Credits Manager,

Responsibilities of each manager

Practical Session with working Bankers (Preferable): Discussion about branch structure,
Discussion about practices being followed by branches, Sharing of practical experiences

Services provided by Branches to its customers: Introduction to banker customer relationship, Need
of banking for general public, various services provided to customers

Services Provided by Branches to its Customers: Deposits, Importance of deposits, Different kinds of
Deposit and their characteristics, General terms and conditions of different types of deposits,
Concept of deposit Mobilization and cost management

Clearing / Collection of Cheques and/or other payments: What is clearing and collection, Need of
the function of clearing and collection, Features of bank cheques and important checks and balances
in clearing/collection, Different categories of bank cheques e.g. bearer checks, crossed checks etc.,
Mechanism of Payment for clearing / collection, Role of NIFT in clearing

112
Miscellaneous / Agency Services: Bills Payment / collection, Safe Deposits, Remuneration of funds
and its fundamentals, Advisory services, Underwriting, Legal guardian / Custodial services

Practical Workshop with External Practicing Banker (Preferable): Discussion about services and
their practicalities, Practical cases of clearing, deposit, lending etc., Ways to tackle different
situations

Lending: Lending and its importance, Different lending products available in Pakistan, Characteristics
of each category of lending product, Introduction to Risk management

Recommended Study: (Latest Editions)

1) Branch Banking, Published by Institute of Bankers Pakistan (Stage 1)

2) Quarterly Journal of Institute of Bankers Pakistan available at:
http://www.ibp.org.pk/quarterly.aspx

Note: In addition to the above, any other text or book referred by Instructor can also be included.

113
 Banking Law and Practice
Course Code: BUSA4123
Course Title: Banking Law and Practice
Credit Hours: 3(3+0)
Prerequisite(s): Basic knowledge of Business, Economics, Money & banking and
Finance

Specific Objectives of course: Banking Law and Practice serve as the elective course of banking
specialization. The objective of this course is to familiarize students with norms of Commercial
Banks. After studying this course, students will be able to understanding different Laws applicable to
various banking transactions, importance of different banking practices and various banking
instruments and their respective usage.

COURSE OUTLINE:

Introduction of the Subject: Sphere of the subject, Importance of understanding banking laws and
practices

Banker-Customer Relationship: Functions of banker, Qualifications of a customer, rights and duties

of banker and customer

Accounts of Customer: General Category of Accounts (Time and Demand Deposit), Specific types of
accounts (Single Account, Joint-Account, Minor Account, )

Laws and Practices In Handling Accounts: Problems in individual account, Death of a customer,
Survivorship account, Bankruptcy of account holder

Accounts of Business Clients: Partnership account, Corporate accounts, Clubs and societies
Accounts, Trust accounts, Administrator account, Local bodies accounts

Banking Instruments: Pay order and Demand draft, Promissory note, Bills of exchange

Banking Instruments: Cheques, Traveler’s cheques, Letters of credit,

Negotiable Instruments Act, 1881: Promissory Note and its features, Bills of exchange and its
features

Negotiable Instruments Act, 1881: Cheques, Clearing of cheques, Types of cheques

• Crossed/ Open

• Valid/Invalid

• Stale Cheques

114
• Pre-dated and Post-dated Cheques

Clearing of Crossed Cheques: The requisites of a valid cheques, Parties to cheques, Types of
crossing, Clearing of cheques, NIFT and its function

Endorsements: Definition, Classification of endorsement, Principles of endorsement, Forms of

endorsements, Holder and holder in due course

Prudential Regulations (PRs) of SBP: Introduction to Prudential Regulations issued by SBP, Preface,
Need and importance. Availability of PRs on different areas and their applicability

Recommended Study: (Latest Editions)

1) Practice and Law of Banking in Pakistan by Dr. Asrar H. Siddiqi

2) Prudential Regulations for Corporate/ Commercial Banks issued by SBP
3) Introduction to Financial System and Banking Regulations in Pakistan published by Institute
of Bankers Pakistan
4) Riaz A. Mian, Money and Banking
5) S. A. Meenai, Money and Banking in Pakistan: Published by Oxford University Press

Note: In addition to the above, any other text or book referred by Instructor can also be included.

115
 International Banking
Course Code: BUSA4124
Course Title: International Banking
Credit Hours: 3(3+0)
Prerequisite(s): Basic knowledge of Business, Economics, Money & banking and
Finance

Specific Objectives of course: International Banking serves as the elective course of banking
specialization. The objective of this course is to familiarize students with norms of global Banking.
After studying this course, students will be able to understanding concept of international banking;
different Laws and regulation followed in International Banking and will know about services and
facilities provided under International Banking.

COURSE OUTLINE:

Introduction to International Banking: Brief overview of the subject, Concept of International

banking, Importance of international banking

International Banking Services: Funds transfer, Correspondent banking, Lending services,

Investments, Trade financing

International Fund Transfer Services: Introduction, System of fund transfer, Third party services like
Money Gram etc., The concept of illegal fund transfers like Hawala, Hundi etc., Concept of Money
Laundering

Correspondent Banking Services: Introduction, Need for correspondence banking, Different account
types e.g. Nostro, Vostro etc., Lending services, Introduction, Domestic vs. International lending,
Syndicated loans

Investments in International Banking: Need of Investment Opportunities for Banks, The concept of
portfolio management, International investment avenues, Precautions for international investments

International Banking Regulatory Framework: Introduction of Bank of International Settlements

(BIS), Introduction to different regulatory publications by BIS

International Trade: Introduction, Need of international trade, Role of banking in international

trade

International Payment Settlement Mechanisms: Open account, Advance payment,

Documentary collections, Documentary credits

Documentary Credits (Letter of Credit): Mechanism of L/C, Different parties involved, settlement of
documentary Credits

116
Documents Involved in L/C transaction: Commercial documents, Title documents, Financial
documents, Insurance documents, Official Documents

Basic Rules applied to Documentary Credits: Introduction to UCP-600, Brief discussion of Articles

Risks Management in International Banking: Introduction, Country risk, Default risk, Transfer risk

Risks Management in International Banking: Exchange Rate Risk, Political Risk, Market Risk

Recommended Study: (Latest Editions)

1) Handbook of International Banking by Edward Elgar

2) Material Provided by Class Teacher
3) Guidelines of Documentary Credits issued by BIS

Note: In addition to the above, any other text or book referred by Instructor can also be included.

117
 ACCOUNTING SPECIALIZATION COURSES

Sr. Credit
Accounting Specialization Courses Course Codes
No Hours
1 Advanced Accounting BUSA4125 3 (3+0)
2 Auditing Theory and Practice BUSA4126 3 (3+0)
3 Financial Reporting Analysis BUSA4127 3 (3+0)

118
 Advanced Accounting
Course Code: BUSA4125
Course Title: Advanced Accounting
Credit Hours: 3(3+0)
Prerequisite(s): Cost and Management Accounting

Specific Objectives of course: After studying this course, the students will be able to assess and
understand the Accounting Conceptual Framework and underlying principles of accounting
applications and procedures, to analyze the effects of transactions and events on an entity’s
financial condition and demonstrate an understanding of Generally Accepted Accounting Principles
(GAAP), and to employ professional judgment applying GAAP technical concepts to prepare and
present financial statements and related disclosures.

COURSE OUTLINE:

Review of Basic accounting concepts and framework: International Accounting Standard

Committee, Fair presentation and compliance with IFRS, Departure from IFRS, Going concern,
Prudence, Accrual Basis of Accounting, Materiality and Aggregation, Offsetting, Frequency of
Reporting, Presentation of Financial Statements

Accounting for Inventories (IAS – 2): Measurement of Inventories, Cost of Inventories, Cost of
inventories of Service Provider, Techniques for Measurement of Cost, Net Realizable Value,
Disclosures

Revenue Recognition (IAS – 18): Definitions, Measurement of Revenue, Identification of

Transaction, Sale of goods, Rendering of Services, Interest, Royalties and Dividends, Disclosures

Property, Plant and Equipment (IAS – 16): Definitions, Recognition, Measurement at Recognition

Measurement after Recognition: Cost Model, Revaluation Model, Depreciation, Impairment,

Compensation for Impairment, De-recognition, Disclosures

Cash flow statements (IAS -7): Benefits of Cash flows Information, Definitions, Cash and Cash
Equivalent, Classification of Cash flows, Format of Cash flow Statement, Preparation of Cash flow
Statement, Non-Cash Transactions, Disclosures

Events after the Balance Sheet Date (IAS - 10): Definitions, Recognition and Measurement,
Adjusting events after the reporting period, Non-adjusting events after the reporting period,
Dividends, Disclosures

Leases (IAS – 17): Definitions, Classification of leases, Lease in financial statements of lessees, Lease
in financial statements of lessors, Disclosure Requirements

Recommended Study: (Latest Editions)

119
 1. Framework for preparation and presentation of financial statements and International
Accounting Standards (listed in syllabus) issued by IASB and is published by ICAP as handbook.
2. Financial Accounting Study Text and Revision Series by AT Foulks Lynch Pakistan.
3. Financial Accounting Study Text and Revision Series by Professional Business Publications
(PBP)

Note: In addition to the above, any other text or book referred by Instructor can also be included.

120
 Auditing Theory and Practice
Course Code: BUSA4126
Course Title: Auditing Theory and Practice
Credit Hours: 3(3+0)
Prerequisite(s): Cost and Management Accounting

Specific Objectives of course: After studying this course, the students will be able to form an
understanding of the principles underlying the theory of auditing, the regulatory framework of
auditing and of practical audit approaches and techniques, to overview of the civil and criminal
liabilities of the auditor including the professional ethics, to critique of the auditing profession and
the professions response, and aims to expose students to current academic research in the field of
auditing and to enhance their generic and transferable skills.

COURSE OUTLINE:

Introduction to Auditing: Definition of Audit, Types of Audit, Objectives of Auditing, Users of

Audited Reports, Responsibility of Directors and Auditors regarding financial Statements, The
Expectation Gap, Level of Assurance

The legal and professional requirement for an auditor: Appointment of Auditors, Qualification of
Auditors, Remuneration of Auditors, Rights or Power of an Auditor, Duties of an Auditor, Legal
Liability of Auditor, Dismissal of Auditor, Letter of Engagement, Professional Ethics

Internal Control and Fraud & Error: Definitions, Risk Assessment Process, Control Procedures,
Detailed Internal Control Description, Management Letter, Risk of fraud and error, Inherent
Limitations of Audit, Detection, Correction and Prevention

Audit Documentation & Testing: Working Papers & Audit File, Substantive Tests, Techniques of
Audit Testing

Analytical Procedures: Definitions, Types of Analytical Procedures, Purpose of Analytical Procedures

Asset and Liability Verification: Fixed Assets and Investments Verification, Current Assets
Verification, Liability Verification

Audit Evidence: Definitions, Types of Audit Evidence

The Auditors’ Report: Basic Elements of Auditors’ Report, Types of Auditors’ Report

Recommended Study: (Latest Editions)

1. International Standards on Auditing by Professionals’ Academy of Commerce.

2. Auditing by A.H. Millichamp.

121
 3. Auditing Study Text and Revision Series by Professional Business Publications (PBP)
4. Principles of Auditing by Dr. Khawaja Amjad Saeed
5. Practical Auditing by Javed H. Zubairi.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

122
 Financial Reporting Analysis
Course Code: BUSA4127
Course Title: Financial Reporting Analysis
Credit Hours: 3(3+0)
Prerequisite(s): Cost and Management Accounting

Specific Objectives of course: After studying this course, the students will be able to learn and apply
a six-step analytical framework for financial statement analysis, to enhance your ability and
efficiency in extracting and using accounting information contained in company annual reports using
IFRS and GAAP, to develop skills for analyzing a firm’s profitability and risk, to improve your ability to
forecast expected future earnings and cash flows, to sharpen your ability to detect and undo
earnings management, and to deepen your understanding of the impact of earnings numbers on
share prices in the capital markets, and the roles of earnings and cash flows in valuation.

COURSE OUTLINE:

Overview of Financial Statement Analysis: Overview of Financial Statement Analysis, Activities of

Corporation, Financing Activities, Investing Activities, Operating Activities, Accounting Equation and
Financial Statements, Comparative Financial Statement Analysis, Common-size Financial Statement
Analysis, Ratio Analysis, Credit Risk Analysis, Profitability Analysis, Valuation ( Intrinsic Value )

Financial Reporting and Analysis: Monitoring and Enhancing Mechanisms, Auditors, Corporate
Governance, Securities and Exchange Commission, Litigation, Historical Cost Convention and Fair
Value Accounting

Analyzing Financing Activities: Debt-Financing, Short-Term Financing, Mechanics of Accounting for

Long-term Debt, Debt-related Disclosures, Future Debt Retirement, Unutilized Credit Lines,
Protections, Seniority, Security, Covenants

Provision (IAS-37): Recognition of Provision, Measurement of Provision, Examples of Provision,

Warranty, Land Contamination, Customer Refunds, Onerous Contracts, Shareholders’ Equity,
Reporting of Capital Stock, Classification of Capital Stock, Retained Earnings, Cash and Stock
Dividends, Spin-offs and Split-offs

Analyzing Investing Activities: Introduction to Current Assets, Operating Cycle, Cash and Cash , ,
Equivalents, Valuation of Receivables at Net Realizable Value, Prepaid Expenses, Inventory
Accounting and Valuation, Inventory Costing for Manufacturing Companies, Lower of Cost or
Market, Accounting for Long-Term Assets, Capitalization, Allocation and Impairment, Valuing
Property, Plant and Equipment, Valuing Natural Resources, Depreciation , Allocation Methods,

Intangible Assets: Categories of Intangible Assets, Accounting for Intangibles, Asset Revaluation
under IFRS, Measuring Accounting Income, Revenues and Gains, Expenses and Losses

123
Analyzing Operating Activities: Income Concepts, Alternative Income Classification, Net Income,
Comprehensive Income, Income from Continuing Operations, Extra ordinary Items, Discontinued
Operations, Comprehensive Case of Applying Statement Analysis using Annual Report

Recommended Study: (Latest Editions)

1. Financial Reporting Analysis by Charles H. Gibson

2. Financial Statement Analysis by K.R. Subramanyam
3. Financial Accounting and Reporting by Barry Elliot and Jamie Elliot
4. International Financial Reporting Standards (IFRS) Published by ICAP
5. Advanced Accounting & Financial Reporting Study Text and Revision Series by Professional
Business Publications (PBP)

Note: In addition to the above, any other text or book referred by Instructor can also be included.

124
 MARKETING SPECIALIZATION COURSES

Sr. Credit
Marketing Specialization Courses Course Codes
No Hours
1 Consumer Behaviour BUSA4128 3 (3+0)
2 International Marketing BUSA4129 3 (3+0)
3 Marketing Communication BUSA4130 3 (3+0)
4 Retail Management BUSA4131 3 (3+0)
5 Marketing Research BUSA4132 3 (3+0)
6 Brand Management BUSA4133 3 (3+0)

125
 Consumer Behavior
Course Code: BUSA4128
Course Title: Consumer Behavior
Credit Hours: 3(3+0)
Prerequisite: Principles of Marketing

Specific Objectives of the Course:

Developing the understanding of the factors that are used to describe the consumer market and to
interpret the changes that take place within the consumer market. Students will understand the
influence of environmental factors on consumer behavior and will be able to evaluate the consumer
buying decision process and its implications.

COURSE OUTLINE:

Introduction: Definition of consumer behavior, objectives of consumer behavior and its application
to marketing. Market analysis components and Market segmentation. Marketing strategy and
nature of consumer behavior.

Environmental Influence: External environmental factors, individual determinants, consumer

buying decision process

Cultural factors and consumer buying behavior: Culture: importance of culture, characteristics and
components of culture. Sub-culture: bases of sub-culture, cultural variations. Cross-cultural
marketing strategy.

Social factors and consumer buying behavior: Groups. Type of groups and influence of reference
group on consumption process. Role of opinion leader and process of diffusion of innovation. Family:
family types, family decision-making, family lifecycle stages, consumption patterns.

Personal factors and consumer buying behavior: Age and lifecycle stage, occupation, economic
situation, lifestyle. Personality: importance, trait theory of personality, social psychological theory.
self-concept: types of self-concept, brand personality and self-concept.

Psychological factors and consumer buying behavior: Perception, nature of perception. Perception
and marketing strategy. Exposure, attention and interpretation. Nature of learning and memory,
learning under high and low involvement. Brand image and positioning. Brand equity and brand
leverage. Motivation, nature of motivation, motivation theory and marketing strategy.

Consumer decision-making process: Need recognition: internal and external stimulus; information
search: information sources; evaluation of alternatives; purchase decision: from intention to
decision; post purchase behavior: customer dissatisfaction, customer satisfaction, customer delight,
cognitive dissonance

Case studies: various cases/scenarios on CB

126
Recommended Study: (Latest Editions)

1. Consumer Behavior by Del, David and Roger

2. Consumer Behavior by Wilkie William
3. Consumer Behavior by Shiffman, leon G & Kannk, leslie lazer
4. Consumer Behavior and Advertising Management by Matin Khan
5. Consumer Behavior by Hawkins

Note: In addition to the above, any other text or book referred by Instructor can also be included.

127
 International Marketing
Course Code: BUSA4129
Course Title: International Marketing
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Marketing

Specific Objectives of course: Importance of international marketing in present dynamic

environment. Have understanding of different trade policies. Understand strategies for international
Advertising, pricing and promotions. Develop analytical skills to understand export procedure and
documentations involved.

COURSE OUTLINE:

Introduction international Marketing Task: Environmental adaptation need, self-reference and

ethnocentrism, developing global awareness, stages of international marketing involvement,
strategic orientation

Foreign trade policies: WTO agreements

Cultural Dynamics: Definition and origin of culture, elements of culture, cultural change

Culture Management style and Business Systems: Required Adaptation, management styles around
the world, gender bias in International business.

Political Environment: Sovereignty of nations, stability of government policies, Political risk for
global business, assessing and Lessing political vulnerability.

Emerging Markets: Marketing and economic development, NIC growth factors, marketing in
developing countries, developing countries and emerging markets.

Multinational Market Regions and Market Groups: Patterns of multinational cooperation, global
markets and multinational market groups

Global Marketing Management: Planning for global markets, alternative market-entry strategies,
organization for global competition

Product and Services for Consumers: Products and culture, analyzing product components for
adaptation, marketing consumer services globally

Export Procedure and Documents: Export restrictions, import restrictions, terms of sale, export
documents, packing and marking, customs-privileged facilities

Recommended Study: (Latest Editions)

1) Philip, C. Graham, J. & Gilly, M. International Marketing. Irwin Marketing

128
2) Onkivist Sak and Shaw Johns J, .International Marketing

Note: In addition to the above, any other text or book referred by Instructor can also be included.

129
 Marketing Communication
Course Code: BUSA4130
Course Title: Marketing Communication
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Marketing

Specific Objectives of Course: After studying this course, the students will be able to:

 Evaluate company’s promotion mix.

 Explain the structure of advertising and promotion industry and the roles of its separate
players.
 Measuring the effectiveness of separate elements of advertising plan and its outcomes.
 Comparing and generalizing different promotion programs is also one of the man
tasks of the course.

COURSE OUTLINE:

Understanding Marketing Communication: Defining and Classification of Modern Advertising; Core

Advertising concepts; Role of advertising; Types of advertising

Marketing Communication Mix: Advertising; Sales Promotion; Personal Selling; Publicity and Public
Relations

Designing Advertising: Advertisement layout; Design features; Features of best layout designs

Advertising Media: Introduction; Out-of-home media; Broadcast Media; Print Media

Managing Personal Communications: Direct Marketing; Interactive Marketing; Word-of-Mouth;

Sales force management

Project / Case Study

Recommended Study: (Latest Editions)

1) Advertising by Wells and Burnett

2) Bovee, Thill, Dovel, Woo; Advertising Excellence, The McGraw Hill Inc.
3) Wright M:G; Advertising, McGraw Hill Inc.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

130
 Retail Management
Course Code: BUSA4131
Course Title: Retail Management
Credit Hours: 3(3+0)
Prerequisite(s): Principles of Marketing

Specific Objectives of course: Discuss social forces affecting retail management. Develop retail credit
policies and collection period.

COURSE OUTLINE:

An introduction to retailing: reasons for studying retailing, special characteristics of retailing.

Importance of retail strategy,

Building and sustaining relationships in retailing: value, value chain. Retailor relationships;
customer relationships, channel relationships. Retailing of goods and services and their differences.
Ethics, social responsibility and consumerism.

Retail institutions by ownership: retail institutions characterized by ownership, independent,

chains, franchising, leased department, vertical marketing system, consumerism

Retail institutions by store-based strategy mix: the wheel of retailing, scrambled merchandising, the
retail life cycle. Retail institutions; food oriented retailors, general merchandise retailors. Direct
marketing, direct selling, vending machines. Other nontraditional forms of retailing; video kiosks,
airport retailing.

Choosing a store location: the importance of location to retailer, characteristics of trading areas;
characteristics of the population. Types of locations; the isolated store, the unplanned business
district, the planned shopping center. Site evaluation.

Merchandise management: the buying organization, merchandise category, managing inventory

turnover, merchandise management process. forecasting sales; forecasting staple merchandise,
forecasting for services retailors. Developing an assortment plan, category variety and assortment.
Setting inventory and product availability levels; model stock plan.

Buying merchandise: brand alternatives, national brands, private label brands, meeting national
brand vendors, national buying process. developing and sourcing private label merchandise.
Strategic relationships; defining strategic relationships, maintaining relationships and building
partnering relationships.

Retail pricing: pricing strategies, high/low pricing, everyday low pricing, advantages of the pricing
strategies. Developing a retail pricing strategy; retail objectives, broad price policy, price strategy,
implementation of price strategy, price adjustments.

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Recommended Study: (Latest Editions)

1) Berman, B., & Evans, J. R. (1986). Retail management: A strategic approach. New York:
Macmillan
2) Levy, M., Barton, W. (2013). Retailing Management. Mc Graw Hill.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

132
 Marketing Research
Course Code: BUSA4132
Course Title: Marketing Research
Credit Hours: 03 (3+0)
Prerequisite(s): Marketing Management, Business Research Methods

Course Objectives: After studying this course, the students will be able to:

1. Develop research plan to solve marketing related problems

2. Learn about various types of marking research
3. Understand the use of various statistical techniques in modern marketing practices
4. Understand the applications of MR in other areas of marketing

COURSE OUTLINES:

Introduction: Marketing Research (MR) and its importance, situation analysis and marketing strategy
(problem identification vs. problem solving research), MR industry, MR suppliers, ethics in MR

Characteristics of good MR: Purposiveness, rigor, testability, precision and confidence,

generalizability, objectivity, replicability, parsimony

MR process: Initiative, design, execution, reporting. Management problem vs. MR problem. Problem
understanding, problem definition, and problem clarity

Secondary data: Secondary data in MR. internal sources of secondary data, external sources of
secondary data

Exploratory research design: Purpose of exploratory research, methods of exploratory research

design. Focus groups. Depth interviews. Projective techniques

Descriptive research design: Purpose of descriptive research. Survey and its types. Observation
methods

Causal research design: Causal (cause-and-effect) research, why experiments? Controlling the
exogenous variables, matching technique, control and treatment groups. Experiment designs: after
only, one group pre-test post-test design, static group design, post-test only control group design,
pre-test, post-test control group design, time series design. Internal and external validity

Scales and measurement: Levels of scales, types of scales used in MR

Sampling techniques: Sampling and its techniques. Non-probability sampling: convenience sampling,
judgmental sampling, snowball sampling, quota sampling. Probability sampling: simple random
sampling, systematic sampling, stratified sampling, cluster sampling

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Questionnaire design: Do’s and Don’ts of questionnaire design, types of questions, sequence of
questions, length of questionnaire, pre-testing

Data collection and analysis: Data collection techniques in MR. Data preparation and analysis,
descriptive analysis (frequencies, averages, dispersion), charts and graphs, correlation analysis, t-
tests, chi-square test, regression analysis, factor analysis.

MR Report writing and presentation: MR proposal, MR report, presentation techniques.

Demand forecasting: Various methods of forecasting demand

Applications of MR: New product research, consumer behavior, brand management, advertising
research, international marketing research

Recommended Study: (Latest Editions)

1. Marketing Research by Naresh K. Malhotra

2. Marketing Research by David Aaker
3. Business Research Methods by William G. Zikmund
4. Research Methods for Business by Uma Sekaran
5. SPSS for Windows
6. Discovering Statistics using SPSS by Andy Field
7. Business Research Methods by Bryman and Bell

Note: In addition to the above, any other text or book referred by Instructor can also be included.

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 Brand Management
Course Code: BUSA4133
Course Title: Brand Management
Credit Hours: 03 (3+0)
Prerequisite(s): Marketing Management

Course Outcomes: After studying this course, the students will be able to:

 Understand various concepts related to branding and brand management

 Comprehend brand positioning and differentiation
 Grasp strategic brand management process
 Foster brand architecture and extensions
 Learn two major conceptualizations of brand equity given by David Aaker and Kevin Lane
Keller
 Develop a framework that provides a definition of brand equity, identifies sources and
outcomes of brand equity, and provides tactical guidelines about how to build measure and
manage brand equity

COURSE OUTLINES:

Products and brands: Products, goods vs. services, product levels, product attributes, product line
decisions. Commodity, product, and brand. Brand vs. product. Definition of brand and brand
management. Structure of marketing department, functions of brand managers. Supply chain and
value chain, customer value, unique selling point (UPS), brand equity and balance sheet. Brand
management process

Branding: What can be branded, importance of brands, brand management and competitive
advantage, branding challenges and opportunities.

Strategic brand management process: Environmental analysis, brand vision, brand mission, brand
values, brand objectives, branding strategies: brand picture, Implementation (Brand creation) steps:
brand dimensions, brand associations, brand levels, top management commitment, Evaluation:
brand promise, brand-based customer model

Brand architecture: Brand development model and product portfolio, product mix, line extensions,
brand extensions, brand architecture: product-brand strategy, line-brand strategy, range-brand
strategy, umbrella-brand strategy, source-brand strategy, endorsing-brand strategy. Co-branding.

Service brands: Characteristics of services brands, problems with service brands, strategies for
service brands

Brand equity mind map: Various constructs of brand equity, their definitions and relationships

Keller’s model of brand equity: Brand salience, brand performance, brand imagery, brand
judgments, brand feelings, brand resonance
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Aaker’s model of brand equity: Brand awareness, brand associations, perceived quality, brand
loyalty. Comparison between Aaker’s and Keller’s models

Brand elements: Criteria for selecting brand elements, cautions in selecting brand names, slogans,
and logos. Brand elements: brand names, URLs, logos, characters, slogans, jingles, packaging. Brand
recognition and recall.

Designing marketing programs to build brand equity: Product strategy, pricing strategy, channel
strategy, integrated marketing communication.

Brand positioning: Brand positioning, positioning map, changing the positioning, criteria for
updating brand positioning, points of parity, points of difference

Product/Brand differentiation: Ways to brand differentiation, differentiation strategies: innovation,

product level differentiation, price differentiation, branding, packing, services, customer interaction,
customer convenience, variety.

Managing global brands: Regional market segments, demographic and cultural segments, rationale
of going international, advantages and disadvantages of global marketing programs, global brand
strategy, standardization vs. customization,

Brand performance: Brand failure, reasons of brand failure, brand switching, brand loyalty.
Preparing brand audit and report card.

Recommended Study: (Latest Editions)

1. Strategic Brand Management by Kevin Lane Keller

2. Strategic Brand Management by Jean Noel Kapferer
3. Branding – A Practical Guide to Planning Your Strategy by Geoffrey Randall
4. Building Strong Brands by David Aaker

Note: In addition to the above, any other text or book referred by Instructor can also be included.

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 HUMAN RESOURCE SPECIALIZATION COURSES

Sr. Human Resource Specialization Courses Course Codes Credit

No Hours
1 Training Interventions in Job Design BUSA4134 3 (3+0)
2 International Human Resource Management BUSA4135 3 (3+0)
3 Performance and Compensation Management BUSA4136 3 (3+0)
4 Industrial Relations and Labor Laws in Pakistan BUSA4137 3 (3+0)
5 Recruitment and Selection BUSA4138 3 (3+0)
6 Management Consultancy BUSA4139 3 (3+0)

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 Training Interventions in Job Skills
Course Code: BUSA4134
Course Title: Training Interventions in Job Skills
Credit Hours: 3(3+0)
Prerequisite(s): Human Resource Management

Specific Objectives of course: After the completion of this course the students will understand the
issues in managing the training and development function and its relation to corporate objectives
and performance/Ability to design training programs. Further the course will make the students able
to understand the issues in training evaluation, including in cost/benefits (utility) of training, ability
to design a training evaluation procedure and develop ability to determine cost/benefits (utility) of
training programs. It will also make them to have in depth familiarity with a specific training topic
selected by the student.

COURSE OUTLINES:

Introduction to the Training & Development Process: The Context and Environment of Training, The
Role of the Trainer, Marketing the Training Function.

Needs Assessment: Methods used in needs assessment, the needs assessment process, Scope of
needs assessment.

Learning Theories: The Learning Process, Instructional emphasis for learning outcomes,
Consideration in designing effective training program.

Transfer of Training: Training design, Work Environment Characteristics influencing transfer of

training, Improving Transfer of Training.

Designing effective Training Program: Training for quality, Training evaluation, Overview of
evaluating process, Outcome used in evaluating training program, How do you know if your outcome
are good, Overcoming Evaluation Obstacles, Determining return of investment.

E-learning and use of technology in training: Techno logic’s influence on training and learning,
multimedia training, computer based learning, distance learning, choosing new technological
method.

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Employee development: Approaches to employee development, the development process,
Company strategies for providing development special issues in training and development, Training
issues related to external environmental cross cultural preparation, managing workforce diversity,
Training issues related to internal need of the company.

Recommended Study: (Latest Editions)

1. Noe. Raymond A. Employees Training & Development McGraw Hill.

2. Effective Training, By P Nick Blanchard, James W Thacker.
3. Craig, Robert I. Training and Development 3rd Edition McGraw Hill.
4. Woods, John. JA. And Cortada James W. The 1998 ASTD’ Training & Performance ‘Year Book
McGraw Hill) 1998.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

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 International Human Resource Management
Course Code: BUSA4135
Course Title: International Human Resource Management
Credit Hours: 3(3+0)
Prerequisite(s): Human Resource Management

Specific Objectives of course: This course will help in understanding the context of human resource
management in international business. It will provide the knowledge of strategic dimensions of
international human resource management and the role of HRM in meeting global changes.

COURSE OUTLINES:

Introduction & overview of HRM: The internationalization of human resource management, The
international HRM Function/Environment, International and Diversity Issues ,The Legal and
Regulatory Environment

Meeting Human Resource Requirements: Jobs, Analysis/Design, Planning, International Recruitment

and Selection.

Performance Management: The concept of performance management, PM in the MNE, PM of

international assignees.

Training and Development in HRM: Training in the MNE, Issues related to global training and
development, Cross-cultural preparation for international assignees, Knowledge management in the
MNE.

Compensation: Global remuneration in the MNE, Compensation and benefits for international
assignees, Global C&B management in the MNE.

Repatriation: Repatriation process, Readjustment Challenge, Individual reaction to repatriation,

Designing a repatriate program, Repatriation activities and practices, Predictors of repatriation
maladjustment.

Labor Relation and HRM: Employee Rights and Discipline, International Labor Relation and
Collective Bargaining, The international framework of ethics.

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Recommended Study: (Latest Editions)

1. Dowling et al. (1999). International Human Resource Management: managing people in a

multinational context South-west college publishing, London.
2. Mendenhall, Mark & Oddou, Gary (2000). Reading s and Cases in International Human
Resource Management, South- Western college Publishing. London.
3. Applications in Human Resource Management StellaNkomo, Myron, Fottler, R. Bruce McAfee.
4. International HRM Book by Aswathappa K.

Note: In addition to the above, any other text or book referred by Instructor can also be included.

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 Performance and Compensation Management
Course Code: BUSA4136
Course Title: Performance and Compensation Management
Credit Hours: 3(3+0)
Prerequisite(s): Human Resource Management

Specific Objectives of course: The objective of this course is to understand the intricate details
about the concept of performance and performance evaluation systems. Students are required to
develop understanding about design, administration and control of compensation management
systems to support business and corporate strategies.

COURSE OUTLINES:

I. Performance Management

Introduction: What is performance, Definitions of performance appraisals, Uses of performance

appraisal, making performance appraisal to work, Management’s response to appraisal systems, Top
management’s response to appraisal systems.

Performance appraisal systems: Rating scales, Ranking method, Paired comparison method, Critical incident
method, Work standards, Essays Method, Forced distribution, Management by objective (MBO),360
degree feedback.

Design of appraisal system: Designing of an effective appraisal system, Problems in appraisal

system, Critical appreciation of the appraisal systems currently adopted by important organizations.

Managing team performance: Definition and Importance of Teams, Types of Teams and
Implications for Performance Management, Rewarding Team Performance

II. Compensation Management

Introduction: Level of compensation benefits

Components of a compensation system: Financial components, Non-Financial components,

Compensation equity.

Benefits and other compensation issues: Legal, Voluntary, Employee Services, Premium Pay.

Job evaluation: Introduction, Definition, Importance of implementing job evaluation, Job evaluation
methods (Ranking method, Classification method, Factor comparison method, Point system),
Practical application of job evaluation systems.

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Pay Structure and Pay Scale: Introduction, Guidelines for the compensation manager, Designing of a
basic pay structure, Comparative study of the existing pay structure

Alignment of Compensation Systems with Strategic Planning.

Functional Challenges and Issues for Compensation System.

Recommended Study: (Latest Editions)

1. Human Resource Management by Gary Dessler.

2. Performance Management by Herman Aguinis
3. Performance Management by Robert Bacal
4. Compensation Management By Richard Hinderson.
5. Human Resource Management by Ian Beard well Len Holden
6. Compensation Theory and Practice by Mare J. Wallance, Jr. Charles H. Fay
7. PERSONNEL: The Management of People at Work By Dale S Beach.
8. McCoy, T. J. (2012). Compensation and Motivation: Maximizing Employee Performance With
Behavior-Based Incentive Plans. Independent Publishing Platform.
9. Kelly, D. (2014). The Book on Incentive Compensation Management. Compensation Architect.
Note: In addition to the above, any other text or book referred by Instructor can also be included.

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 Industrial Relations and Labor Laws in Pakistan
Course Code: BUSA4137
Course Title: Industrial Relations and Labor Laws in Pakistan
Credit Hours: 3(3+0)
Prerequisite(s): Human Resource Management

Specific Objectives of course: Objective of this course is to help students to understand the
importance of industrial relations in crafting the organizational culture .Develop knowledge about
the conflict between various pressure groups in an organization and how to address these problems.
Know Effective bargaining and negotiation skills. Have the idea of employee citizenship within the
context of organization. Have knowledge about the labor laws exercised in Pakistan.

COURSE OUTLINES:

Economy and labor force in Pakistan: Introduction, The Pakistan economy, Labor force in Pakistan,
Key issues and challenges.

Approaches to Industrial Relations: Meaning and scope of industrial relations, The systems frame
work, Theoretical perspectives, Rule-Making and industrial relations, Basic concepts and values.

Trade Unions: Introduction, Theories of trade union movement ,Trade unions in Pakistan, Trade
unions and economic development , Legal framework, Trade union recognition, Union recognition
agreement.

Trade Union Structures: Models of national trade union movements, International trade union
federations, Managerial trade unions, Women in trade unions, Trade union unity and trade union
mergers.

Collective Bargaining: The concept and nature of collective bargaining , The legal framework of
collective bargaining , Levels of bargaining and agreements, Collective bargaining and
stakeholders, Negotiations techniques and skills, Drafting of an agreement.

The Contract of Employment: Introduction, The industrial employment act, the contract labor act,
Companies ordinance 1984, laws relating to companies.

Public Policy and Wages & Reward Systems: Wage theories, Wage system in Pakistan, The wages
act, Minimum wage act, Bonuses, Profit sharing and stock options, pay structures, Contemporary
issues in wage system.

Working conditions, Safety, Health and Environment: Introduction, Working conditions,

occupational health and safety, Organizational commitment.

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Dispute resolution and Industrial Harmony: Industrial conflict, Legal frame work, Procedures,
powers and duties of authorities, Strikes and Lockouts, Unfair labor practices, Labor management
relations.

Labor Administration: Introduction, Labor administration machinery, improving labor inspection,

strengthening labor court administration.

Management of Industrial Relations: Introduction, Managing good industrial relations, Islamic

perspective of industrial relations, Future of industrial relations.

Recommended Study: (Latest Editions)

1. C. S. Venkata. Industrial Relations. Oxford University Press.

2. Ali, Hamid, (1998) The Enactment of Industrial Relation, Karachi: Labor Law Publisher
3. Kannan, S. (1996) Industrial and Labor Law Procedure, New Delhi: U K Publishers.
4. Bhargava, V.B. (1996) Industrial & Labor Law, Lucknow: Vinod Law Publications.

Note: In addition to the above, any other text or book referred by Instructor can also be
included.

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 Recruitment and Selection
Course Code: BUSA4138
Course Title: Recruitment and Selection
Credit Hours: 03 (3+0)
Prerequisite(s): Human Resource Management

Course Objectives: Upon completion of this course, students will be able to:

1. Understand the basic processes and principles related to organizational staffing.

2. Apply the analytical tools for HR planning, job analysis, job evaluation, recruitment, and
selection process
3. Appreciate the contribution of recruitment and selection practices to organizational
effectiveness.
4. Critically evaluate the recruitment and selection practices being used by organizations.
5. Contribute to the improvement of an organization’s recruitment and selection practices.

COURSE OUTLINE:

Assessing HR Needs: Strategic nature of HR

HR Planning: Succession planning, quantitative techniques to forecast HR supply and demand

Job Analysis: Job description, job specification

Job Design: Difference between job analysis and job design

Job Evaluation: Points method of doing job evaluation

The Recruitment Process: Factors affecting recruitment effort

Recruitment Sources: Internal sources, external sources

The Selection Process: Comprehensive selection process

Evaluating Job Applications: Initial screening, assigning weights

Testing: Types of employment tests

Interviews: Structured interviews, unstructured interviews, online interviews, telephonic interviews

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Validity and Reliability of Tests and Interviews: Validity and its types, reliability and its types

Final Selection: Basis of final selection

Orientation: The orientation process

Project on recruitment and selection: The project will include organizational requirements, detailed
analysis of job/s, complete selection process, and orientation, for comprehensive understanding and
practical application of this course

Recommended Study (Latest editions):

1. Recruiting, Interviewing, selecting and orienting new employees by Diane Arthur

2. Recruitment and Selection by Gareth Roberts
3. Human Resource Management by DeCenzo and Robins
4. Human Resource Management by Garry Desseler

Note: In addition to the above, any other text or book referred by Instructor can also be included.

147
 Management Consultancy
Course Code: BUSA4139
Course Title: Management Consultancy
Credit Hours: 03 (3+0)
Prerequisite(s): Human Resource Management, Business Research Methods

Course Objectives: This subject will help students taking career in management/business
consultancy by developing various skills, and learning important tools needed by management
consultants.

COURSE OUTLINE:

Introduction: The skills of a consultant, strategies for assessing the performance of consultants,
what, exactly is business consultancy, how consulting adds value, the consulting process

Preparing the Project Proposal: Contents of a project proposal report

Types of Management Consultancy Projects: Nature of various projects

Project Planning: Planning techniques, decision making

Time Management: Priorities setting, art of managing time

Creative Approaches to Analysis: Evaluating business opportunities

Analyzing Decision Making in Client’s Business: Using different business tools for analysis

Communication Skills: Verbal communication, non-verbal communication

Rapport-Building Skills: Employee relations, supplier relations, customer relations

Team Work: Teams formation, managing team work

Leadership Skills: Leadership theories, effective leadership

Presenting Your Ideas: Presentation skills, how to make presentation more effective?

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Consulting as Career: What a consultant does, management consultancy in Pakistan

Any other related topic as suggested by the instructor

Recommended Study: (Latest Editions)

1. Management Consultancy by Philip A. Wichham

Note: In addition to the above, any other text or book referred by Instructor can also be included.

149