UNIVERISTY OF CALOOCAN CITY

Brgy. 173, Congressional Road, Caloocan City

PURPOSIVE COMMUNICATION

MODULE 2
COMMUNICATION AND GLOBALIZATION
LESSON#1: Communication and Technology
COMMUNICATION TECHNOLOGY
It uses equipment and systems to send and receive information. This technology communicates
information using graphic and wave systems.
 Graphic comes from a word meaning “to draw or write, as on paper.”
 Wave refers to radio waves, a kind of energy.
GRAPHIC
It may be communicated by using drawings, pictures, graph s, photographs, or words on flat
surfaces.These kinds of messages are called graphic communication. In graphic communication,
paper or film carries the message.
WAVE COMMUNICATION
This systems depend on an energy source called electromagnetic radiation.Electromagnetic
radiation is energy moving through space in waves.It travels at the speed of light
ELECTRONIC COMMUNICATION
People can use light, sound, or electrical waves to send information.The information is coded at
the source.It is then transmitted (sent)to the receiver.There, the code must be changed back to
information.

E-MAIL(ELECTRONIC MAIL) FAST and EASY TEXT can be sent through waves
.ATTACHMENTS can also be made.documents , graphics ,videos can be sent.
VOICE-MAIL(MESSAGE CAN BE SENT THROUGHVOICE.)
Voice is recorded through mice ,or any other device . Better than talk by call. A voicemail
system in a business is essential to keep external and internal communications flowing
seamlessly and efficiently.

GROUP-WARE
programs that help people work together collectively while located remotely from each other.
include the sharing of calendars, collective writing, e-mail handling, shared database access,
electronic meetings with each person able to see and display information to others, and other
activities.
GPS(GLOBAL POSITIONING SYSTEM)
consists of receivers connected to satellite systems.Determining the geographical location of the
receiver.Used for cars, advertising, hiking, tra cking, etc.
TELEVISION
“TELE” means “far away” and vision means “sight”.Same principle like Radio but in this video
is also transmitted through impules. Waves received by antenna and we can watch different
programmes etc.
FAX MACHINE
small photo sensor with a lens and a light to scan document sent. Spot is white, the fax machine
would send one tone; if it were black, it would send a different tone. These tones are converted
back on receiving on the paper.
CELL-PHONES
An electronic device used for mobile voice or data communication over a network of specialized
base stations known as cell sites. SMS for text messaging, email, packet switching for access to
the Internet, gaming, Bluetoo th, infrared, camera with video recorder and MMS for sending and
receiving photos and video, MP3 player, radio and GPS
COMMUNICATION TECHNOLOGYAPPLICATIONS
voice mail Twitter instant e-mail chat rooms messagingnewsgroups telephony videoconferencing
collaboration groupware global positioning system (GPS)
ATTENTION(OR ATTRACT)
quick and direct to grab peoples attention.powerful words,picture that will catch the readers
eye .latest tools and technologies to show your website.
BY POWERFULL WORDS
“special discount for you”
“best quality and 100% pure”
“Modern and have best features”
"Free gift inside!"
"How effective is YOUR feedback?"
"Dear Jim, You have been specially selected."
"Calling all Parents."
By creating curiosity you will be able to make your prospects push them know more.you must
stay focused on their needs. For web you should use more animations and tools to get interest of
reader.
DESIRE
you also need to help them understand howwhat youre offering can help them in a real
way.Provide accurate and complete description (esp. price) of your products with photos or
video sales presentation.Publish complete information about your business and staff with their
photos (if possible) on your website.Clearly specify your terms and conditions of sales and legal
disclaimer.
ACTION
Encourage your visitors to buy your product/service NOW. free gifts, discounts, special offers
etc is common, then you should also provide the same.

LESSON 2:
INTRODUCTION TO GLOBALIZATION
Globalization Globalization is an ongoing process driven by a combination of political,
economic, technological, and sociocultural forces. The process of globalization since World War
II has been driven by the planning of politicians to break down borders hampering trade so as to
increase prosperity and interdependence and to decrease the chance of future war. The process of
globalization has been further accelerated by the global expansion of multinational corporations
and the worldwide exchange of new developments in science, technology and in product
manufacturing and design. Hence, the term “globalization” is often used to refer to economic
globalization, that is, the integration of national economies into the international economy
through trade, direct foreign investment, capital flows, migration, and the spread of technology.
However, sometimes the term “globalization” is also used to refer to cultural globalization
because many people believe that globalization is driven by the worldwide export of western
culture through the new mass media: film, radio, television and recorded music. The
development of international transport and telecommunication is another driving force which
speeds up the process of globalization.
Globalization has various aspects which affect the world in several different ways. These aspects
include:
 Industrial globalization – development of worldwide production markets and broader access to
a range of foreign products for consumers and companies involving particularly movement of
material and goods between and within national boundaries.
 Financial globalization – development of worldwide financial markets and better access to
external financing for borrowers.
 Economic globalization – establishment of a global common market, based on the freedom of
exchange of goods and capital.
 Political globalization - creation of international organizations to regulate the relationships
among governments and to guarantee the rights arising from social and economic globalization.
 Informational globalization – increase in information flows between geographically remote
locations. (This can also be seen as a technological change related to the advent of fibre optic
communications, satellites, and increased availability of telephone and Internet.)
 Cultural globalization - sharing of ideas, attitudes and values across national borders. This
sharing generally leads to an interconnectedness and interaction between peoples of diverse
cultures and ways of life. Mass media and communication technologies are the primary
instruments for cultural globalization.

LESSON 3:
IMPACTS OF GLOBALIZATION TO COMMUNICATION
Connecting with people on the other side of the world is now much easier than it was a few
years ago. Satellites, fiber-optic cables and the internet make it effortless to share information
with those in different time zones and locations. Global communication is directly affected by
the process of globalization, and helps to increase business opportunities, remove cultural
barriers and develop a global village. Both globalization and global communication have
changed the environmental, cultural, political and economic elements of the world.

INCREASED BUSINESS OPPORTUNITIES

Many companies today hire employees that are located in other countries. Using
communication vehicles such as video calling make it simple to converse with colleagues
across the globe, almost making it feel as if they are in the same room. Technology also makes
it easier to connect with suppliers and customers all over the world, and to streamline those
relationship through improves ordering, shipment tracking and so on. With this kind of
communication technology, many businesses are able to take advantage of opportunities in
different countries or cities, improving the economic outlook on a global level.

Thanks to global communications, information itself can be transferred as a valuable business

asset from one country to another. This has the effect of making everyone's operations more
modern and efficient, regardless where they are located.

FEWER CULTURAL BARRIERS

Many people perceive culture to be the root of communication challenges. When people from
two different cultures try to exchange information, the way they speak, their body language or
their mannerisms can be interpreted differently by the other person. The way people approach
problems and how they participate in communities is all influenced by culture.

Globalization has made it possible, for example, for someone in Japan to understand how
someone in the U.S. goes about their day. With television and movies, cultural barriers are
becoming less prevalent. Being able to communicate effectively and frequently with colleagues
or friends across the planet helps people understand each other’s cultures a little better.

CREATION OF A GLOBAL VILLAGE

You’ve likely heard of the phrase "global village," coined by theorist Marshall McLuhan.
Affected both by globalization and global communication, the global village is created when
distance and isolation no longer matter because people are connected by technology. Wide-
spread telephone and internet access have been life-changing for many people across the
world, especially those in developing countries. Many are now enrolling in universities across
the world without having to leave their desk chair. Virtual assistant jobs are becoming
commonplace, where employees from developing countries work with companies in North
America or Europe, providing administrative support and other business services that can
easily be conducted over the phone or via the internet.

Globalization and global communication have made it easier to see people on the other side of
the world as a neighbor, instead of a stranger from a faraway land. There is so much
knowledge about other countries and cultures available online, that it’s no longer a complete
mystery.

What Are the Noise Factors That Affect Communication?

Noise factors that affect communication are more than simply loud noises. The term refers to
many kinds of roadblocks or types of interference that prevent people from effectively
exchanging messages. Some noise factors are easily managed, but others are difficult to
overcome. More challenging types of communication noise, or interference, may prompt
companies to offer training and support systems that help people learn to reduce or remove
these noise factors.
LITERAL NOISE COMMUNICATION DEFINITION

It may seem like common sense, but one of the often overlooked noise factors in
communication is literal noise. Offices located in the midst of busy areas of congestion –
perhaps with airports, bus terminals or train stations nearby – do not lend themselves well to
communication. Employees of an organization with an office near another company that
manufactures products or operates equipment may experience noise barriers.

LINGUISTIC INTERFERENCE NOISE

Linguistic interference is a fancy name for what amounts to language differences that impact
communication. As the U.S. population becomes increasingly diverse, employees are more
often working with people who speak different languages primarily, or entirely. Dennis O'Neil
of Palomar Community College notes in his "Learning Language" overview that becoming
multilingual makes an employee more valuable and better equipped to overcome linguistic
interference.

CULTURAL INTERFERENCE FACTORS

Cultural noise factors in communication are very common given growing workplace diversity.
As much as language differences interfere with effective communication, so do different ways
of viewing the world and certain situations. Many companies offer diversity training, which is
largely intended to teach cultural awareness and to train employees to show sensitivity to
others. When people view a problem or a situation in very different ways, it becomes difficult
for them to work through those issues.

MEDIA TOOLS CREATE NOISE

Sometimes it is the tools of communication that create noise, or cause interference. This is
especially true as more technology infiltrates 21st century workplaces. As face-to-face
communication has become less typical, people often have to rely on mobile devices, web
conferencing solutions or digital media for communication.

Capabilities for using these various communication devices vary, and two people trying to
communicate through them may have completely different abilities, making effective
communication challenging. Misuse, or poor use, can cause communication delays or lead to
frustration that inhibits free-flowing communication.

The Advantages & Disadvantages of Computerization on Globalization

In the past century, change has occurred at a more rapid rate than at any other time in history.
Invention has driven this change, and the invention that has made the greatest impact has been
the computer. Computerization has made the world a much smaller place, as we now have the
ability to communicate with anyone in any part of the world in a matter of seconds. This has
contributed greatly to the globalization of the world in which we live.
INDIVIDUAL ADVANTAGES OF COMPUTERIZATION ON GLOBALIZATION

Computerization and the introduction of the Internet has made the world readily accessible to
those in a position of power and influence. Computerization and globalization have enabled the
highly skilled workforce in advanced countries to market themselves internationally. The
introduction of the social media platforms such as Facebook and Twitter has enabled people to
reconnect with family and friends, as well as being the catalyst for new relationships to
blossom. It has negated the tyranny of distance, as people can see each other and interact
without being physically together.

INDIVIDUAL DISADVANTAGES OF COMPUTERIZATION ON GLOBALIZATION

Computerization and its accompanying globalization have had some surprising effects on local
workforces. It is the production and middle-skilled, white collar workers that are impacted
most. Their roles increasingly are being made obsolete by the advances in technology and
computerization. This computerization of these tasks has also enabled them to be sent offshore,
where the labor costs are cheaper.

The more personal cost of computerization and globalization is that anything published online
becomes a permanent record. Therefore, acts of foolishness when using social media or other
portals is unable to be erased and forgotten.

COMMUNITY ADVANTAGES OF COMPUTERIZATION ON GLOBALIZATION

The computerization of the world has enabled international business to prosper and increase,
through the introduction of portable communication devices and the Internet, which have
revolutionized the manner and speed in which people are able to communicate globally.
Businesses are able to have up-to-date progress reports and communicate and manage their
workforce with greater efficiency. It has also been a catalyst in bringing to our attention the
plight of many communities ravaged by war or natural disasters. This knowledge has brought
action by the international community to assist those more vulnerable communities in the
world.

DISADVANTAGES OF COMPUTERIZATION ON GLOBALIZATION

Ethics have not kept pace with the computerization and globalization of the world. There still
remain issues of jurisdiction concerning information published on the Internet. Another
disadvantage is that countries and their economies have become too interdependent on one
another. One will drag the others down with it.

The art of complex communication has been lost. Therefore, we are not building relationships,
we are simply sharing simplistic information with each other. Communities in the long run will
be poorer for the loss of this wisdom and applied knowledge.
The Advantages of Global Communication

The rise of electronic communication, such as instant messaging and email, has led to an
increase of global communication. This increase of global communication has had a profound
impact on society. In fact, society has become more global as electronic communication has
eliminated distance as a barrier to communication. The benefits of a global society include
making the world a smaller place, increasing business opportunities and improving cultural
education.

MAKES THE WORLD A SMALLER PLACE

While a cliché idea, the world being a small place has become more evident with the rise of
global communication. Family members separated by distance can stay connected with each
other through electronic communication. Computer mediated communication, like social
networking websites, even allow for long-distance communication without having to dread
receiving an expensive long-distance phone bill. Electronic communication helps to make the
world a smaller place by making news stories more accessible as well, by increasing the
amount of international news people have access to.

INCREASES BUSINESS OPPORTUNITIES

For businesses, an increase in global communication means new business opportunities.

Effective international business communication requires an understanding of other cultures.
For example, according to Mind Tools, an online resource for learning business skills, in
Eastern countries establishing relationships plays an important role in business transactions.
Therefore, by developing personal relationships with Eastern businesspeople using electronic
communication, you increase your chances of enjoying successful business transactions.

IMPROVES CULTURAL EDUCATION

The increase of global communication has led to new tools for educating children about
different cultures. For instance, children can learn about other cultures directly from kids who
live in other countries through international pen pal programs. Also, teachers can use
technology to allow political leaders and cultural experts to educate students on the differences
and traditions of other cultures.

Globalization & Communication Technology

Globalization has been around for hundreds of years as nations sought to trade with other
nations located great distances away. It was slow and took months for the simplest
transaction, but it existed. Now, due to the Internet and other communication technology, we
have entered a new era of globalization in which interactivity, communication, collaboration
and the transfer of products and services take place instantly. This 21st century version of
globalization will transform the economic, cultural and political climate of all participating
nations for years to come.

GLOBALIZATION

Globalization is the process of integrating people from varies countries, nations, cultures and
governments into one global melting pot. The process is driven by the economics of free
market capitalism, international trade and investment. It represents a merger of the developed
world with the developing world, thus creating new and dynamic mutually beneficial business
models and cultural exchanges, experiences and considerations.

COMMUNICATIONS TECHNOLOGY

With the Internet, telecommunications, broadband, cell phone technology, handheld wireless
mobile devices and other communication technology, geographically dispersed workers can
now interact and collaborate as though they all were located together in a downtown high-rise.
In fact, communication technology has advanced to the point where instant communications
across the globe can be so ubiquitous that no one really thinks about it anymore.

THE INTERRELATIONSHIP

In recent years, due to communication technology, the speed and the scope of globalization has
increased exponentially. Since globalization represents a merger of the developed world with
the developing world, the introduction of communication technology will significantly speed
up this merger and have a profound effect on culture, society, economies, social life and
politics as we move through the 21st century

ADVANTAGES

A rising tide lifts all boats. Through globalization, economic activity expands globally, and
every participating nation can benefit according to the economic value it brings to the table.
Corporations within the developed nations can grow new markets by helping developing
nations increase their standard of living, and developing nations get to increase their standard
of living and build new communities. This is the hope and vision associated with the
continuous expansion of the global economy.

DISADVANTAGES

The global economy presents unique challenges to each developed and developing nation that
participates. The most common is the dilution of long-standing economic and cultural values,
which can create problems politically or socially. A well-known example is where companies
from various nations produce goods using child labor in sweatshops in a particular nation. This
may be acceptable in that nation, but not in the nations where the companies are located.
FUTURE

The future of globalization and the part communication technology will play have to do with
finding a balance between the advantages and disadvantages. Finding this balance will require
some political sacrifice from all participating nations. However, if they truly consider what's at
stake, most political leaders should be willing to make the necessary compromises.

A Definition of Global Communication

Today, the internet and advances in communication technologies have opened new
opportunities for both large and small businesses that would have been unthinkable 50 years
ago. With a single web page and a cellphone, any business person can reach new customers,
partners and suppliers anywhere in the world. However, communicating with people on a
global scale is not the same as communicating with people locally. Not only are there more
technological hurdles to overcome, but you also need to address language barriers and cultural
nuances.

GLOBAL COMMUNICATION DEFINITION

At its root, global communication can be defined just as any communication can: a message is
sent from one person or group to another anywhere in the world., which can be described as a
five-step process:

1. A person or an organization in one country sends a message. 

2. The message is encoded. 
3. The message travels through a channel or medium. 
4. The receiver in another country decodes the message.
5. The recipient receives the message. 

When it comes to communicating globally, it is usually in the encoding and decoding that
problems occur. As with any communication, ensuring that the message is received as it was
intended is the responsibility of the sender.

EXAMPLES OF GLOBAL COMMUNICATION

One of the most common forms of global communication is an email. A person in one country
types a message and clicks the send button. The message is then encoded into packets which
are sent across the internet to the recipient. In another country, the receiver logs in and decodes
the message by opening the email, and retrieves the message.

When someone from another country reads your company's web page, this too is an example of
global communication. The message is written and encoded in HTML, uploaded to a server,
which is then accessed across the internet and decoded by a web browser – and perhaps a
translation plugin – before the recipient reads it.
In both of these examples, noise can distort the message or make it undecipherable. In
electronic communication, noise can include anything from typos that change the context of a
sentence to a failed internet connection, which could make it appear that you are not
communicating anything at all.

With global communication, encoding and decoding the message can be more complicated
than when you are communicating with someone in your own country due to differences in
language and culture. If either the sender or receiver isn't proficient in the language being used
to send the message, translation issues can add noise, distorting the message. Even small
cultural differences can add noise. While most Americans, for example, associate the word
"cheers" with drinking, someone from the UK may informally use the word as a way of saying
thank you, or goodbye. In Quebec, Canada, a car is often called "un char," which most
translation services decode as a "chariot" or a "tank."

Global communication becomes more complicated when there are multiple recipients from
different cultures with different languages all receiving the same message, as well as when
there are more layers added to the channel. For example, if a world leader makes a speech
broadcast across the globe, people from one region may rejoice at the news, while others may
find it offensive. In this case, the channel itself can involve many different layers, as
translators, news, editors and commentators each interpret the message differently before
passing it on to the intended audiences.

ACTIVITY#1
Direction: Define and give example of the following.
DEFINITION EXAMPLE

COMMUNICATION
TECHNOLOGY

GRAPHIC

WAVE COMMUNICATION

ELECTRONIC
COMMUNICATION

GROUP-WARE
ACTIVITY#2
Direction: Create your own business slogan that shows tagline or POWERFULL WORDS and
explain how your chosen tagline can hook your customer.
ACTIVITY#3
Direction: Give your insights about the picture below and relate your explanation with
your daily life and give a scenario.

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
___________________________________________

ACTIVITY#4
Direction: Identify the following and give an example.
1. _______________– development of worldwide production markets and broader access to
a range of foreign products for consumers and companies involving particularly
movement of material and goods between and within national boundaries.
2. _________________ development of worldwide financial markets and better access to
external financing for borrowers.
3. __________________establishment of a global common market, based on the freedom of
exchange of goods and capital.
 4. _____________creation of international organizations to regulate the relationships
among governments and to guarantee the rights arising from social and economic
globalization.
5. _____________increase in information flows between geographically remote locations.
(This can also be seen as a technological change related to the advent of fibre optic
communications, satellites, and increased availability of telephone and Internet.)

ACTIVITY#5
Direction: Answer the following question.

1. What Are the Noise Factors That Affect Communication?\

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________________________________

2. What is the impact of globalization in communication?

________________________________________________________________________
________________________________________________________________________
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3. Does globalization affects your daily conversation ?
________________________________________________________________________
________________________________________________________________________
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4. What are the advatages of globalization in communication?
________________________________________________________________________
________________________________________________________________________
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5. What is the relation of globalization with communication technology?
________________________________________________________________________
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