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Price Fixing Assignment.

Ravi Raj selected the Oral-B ProHealth Gum Care medium toothbrush and the Colgate Zig Zag medium toothbrush for a price fixing assignment. He calculated the prices of each toothbrush using formulas to determine the cost of goods, net realizable value, and profit to retailer percentages going from top to bottom and bottom to top. The document provides the details of Ravi's calculations for each toothbrush using different assumed percentage margins.

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akriti bawa
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56 views

Price Fixing Assignment.

Ravi Raj selected the Oral-B ProHealth Gum Care medium toothbrush and the Colgate Zig Zag medium toothbrush for a price fixing assignment. He calculated the prices of each toothbrush using formulas to determine the cost of goods, net realizable value, and profit to retailer percentages going from top to bottom and bottom to top. The document provides the details of Ravi's calculations for each toothbrush using different assumed percentage margins.

Uploaded by

akriti bawa
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Name: Ravi Raj

Reg No.: 12018600

Sub : MKT701

Price Fixing Assignment


I selected Toothbrush product of company Oral B and Colgate.

In oral B I selected Pro health Gum Care Medium toothbrush and Colgate company
I selected Zig Zag Medium Toothbrush. These are similar product.

And in this assignment I have to do make price fixing with the help of the price and
commission structure fully using requisite formula.

➢ 1st I calculate of Oral B company product pro-health Gum care Medium


toothbrush with the help of formula for calculating Top to Bottom. MRP of
pro-health Gum care medium toothbrush is Rs.32, and I assumed percentage
margin of PTR is 30%, NRV is 20%, COG is 15% respectively.
Then, again Oral B company product pro-health Gum care Medium toothbrush with
the help of formula for calculating Bottom to Top. Now I know COG of pro-health
Gum care medium toothbrush is Rs.15.23, and I assumed percentage margin of NRV
is 15%, PTR is 20%, MRP is 30% respectively.
Now, 2nd I calculate of Colgate company product Zig Zag Medium toothbrush with
the help of formula for calculating Top to Bottom. MRP of Zig Zag Medium
toothbrush is Rs.30, and I assumed percentage margin of PTR is 25%, NRV is 15%,
COG is 10% respectively.

Then, again Colgate company product Zig Zag Medium toothbrush with the help of
formula for calculating Bottom to Top. Now I know COG of Zig Zag Medium
toothbrush is Rs.17.20, and I assumed percentage margin of NRV is 10%, PTR is
15%, MRP is 25% respectively.
Thank You

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