Scribd
Upload
286 views2 pages

Swot Analysis of Fraport - 193966939

Fraport is a transportation and logistics company that operates Frankfurt Airport, one of the world's most important air transportation hubs. It targets businesses that require transportation and logistics services and positions itself as one of the leading companies in airport business worldwide. Fraport has strengths in its global presence, experience, and technology investments, but weaknesses in its dependence on partners and lack of presence in North America and Australia.

Uploaded by

vinay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
286 views2 pages

Swot Analysis of Fraport - 193966939

Fraport is a transportation and logistics company that operates Frankfurt Airport, one of the world's most important air transportation hubs. It targets businesses that require transportation and logistics services and positions itself as one of the leading companies in airport business worldwide. Fraport has strengths in its global presence, experience, and technology investments, but weaknesses in its dependence on partners and lack of presence in North America and Australia.

Uploaded by

vinay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Fraport

Parent Company Fraport AG

Category Transportation

Sector Transportation and Logistics

Tagline/ Slogan -

Operates  Frankfurt Airport, one of the world's most important air


USP transportation hubs

STP

Segment Business which requires transportation and Logistics services

Target Group Businesses which requires services in airport management field

Positioning One of the leading companies in airport business worldwide

SWOT Analysis

1. Active on four continents through investments and subsidiaries

2. Strong player with global presence and good service


3. Introduction of new technologies to optimize operating processes
4. Over 50 years of experience in ground handling services
Strength 5. Solid EBITDA increase despite downturn in Cargo business

1. Highly dependent on couple of partners for business


Weakness 2. No visibility in North America and Australia

1. Investment in airports in emerging economies


2. Robust economy of Germany compared to other European nations
gives positive outlook for business development
3. Forming strategic alliances and joint ventures are opportunities to
Opportunity maximize profits and gain new business

1. Economic fluctuations can have considerable impact on economic


development of air traffic
2. Rising oil prices can affect development of air traffic
Threats 3. Rules and regulations in airport infrastructure development

Competition
1. Abertis Infraestructuras, S.A.
2. Acciona S.A.
Competitors 3. Aeroporti di Roma S.p.A.

You might also like