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Smo Proposal (Fip)

This proposal focuses on digital marketing strategies for social media optimization. It includes creating social media profiles, posting engaging content regularly, increasing followers and engagement. The strategies aim to build the client's brand, position it effectively and generate traffic. Key activities proposed are social listening, community management, content curation and promotion on platforms like Facebook, Instagram and Pinterest. Costs provided are for social media management and optimization services on a monthly or biweekly basis.

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266 views

Smo Proposal (Fip)

This proposal focuses on digital marketing strategies for social media optimization. It includes creating social media profiles, posting engaging content regularly, increasing followers and engagement. The strategies aim to build the client's brand, position it effectively and generate traffic. Key activities proposed are social listening, community management, content curation and promotion on platforms like Facebook, Instagram and Pinterest. Costs provided are for social media management and optimization services on a monthly or biweekly basis.

Uploaded by

plantillas carta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL MARKETING

PROPOSAL
Social Media
Search Engine Social Media Marketing
Optimization Pay-Per-Click / Optimization (Target Lead Graphic
(SEO) Google Adwords (SMO) Marketing) Generation designing

Content Online Influencer Video E-C ommerce Banners,


Marketing Reputation Marketing Marketing Marketing posters,
Management standee,
hoardings
designing
OUR EXPERTISE- SOCIAL MEDIA

BRANDING

PAID MARKETING LEAD

GENERATION
CAMPAIGNS
OUR EXPERTISE- SEO

KEYWORD
RANKING

TRAFFIC ON PAGE SEO


OUR EXPERTISE- PPC

DISPLAY ADS

SEARCH ADS E-COMMERCE


OUR EXPERTISE- CONTENT
CONTENT
MARKETING

CONTENT CONTENT
CREATION CURATING
SOME OF
THE
Our Strategy
Focuses on brand building, brand positioning, and brand speak & traffic
generation. The platforms used to achieve these goals are –
BRAND BUILDING

• Facebook
• Pinterest
• Instagram
• Dedicated Social Media Manager will be assigned.
SOCIAL MEDIA • Creation, Setup, linking and promoting of Sic Solution digital profile.
OPTIMIZATION • Weekly/Monthly content calendar for B2C audience will be shared in advance.
• Increase organic likes and followers in social media profiles
(Facebook,Linkedin,Pinterest and Instagram).

Social Media is one dynamic • Increase reach of every post.


platform which allows us to
communicate with our audience as • Proactively, identify and suggest activities around days/events in the year
often as we want. No other platform that the brand can celebrate/be part of.
allows us to communicate with our
• Designing campaigns and activities for the brand on a monthly and annual basis
audience almost every day.
and building amplification plans for the same

• Suggest new ideas/activities that the brand can undertake which will integrate
online and off-line platforms to drive home the brand promise and engage with
Strategy - businesses and consumer.

• Increase engagement with audience.


• Cover pic change (on FB) with respect to the ongoing campaigns.
• Photo, Gifs, photo-based video, testimonial and blog sharing.
• Planning, creating, designing, publishing and posting of
intelligent, creative and catchy taglines & post.
This helps to drive home our
messages to last mile consumer in s • Define the content buckets for the brand on individual
platforms, creation of social media posts and video scripts
as and when required.
• To amplify, popularize and project the ethos, USP’s and
make sure it reaches the target audience.
• Strategize smart campaign to boost the engagement.
• Optimize the type, time and frequency of posting.
• Join conversation and become part of relevant communities.
hortest
period of time. to harness the • Popularize and engage the right audience.
explosive power of this
• Deep dive into the analytics on Facebook channels to monitor
performance of the brand pages.

SOCIAL MEDIA • Weekly and monthly reporting to track performance of


content, Thought leaders deployed and campaigns done

Activitiem
Content Creation & Monthly Planning - 30 post per month
Facebook - Per Month
Reactive Query Management
Creative Support (basic jpeg image)
Filter Spam
Managing Promoted Ads & Sponsored Stories
Instagram- Per Month
Content Creation & Monthly Planning
Reactive Query Management
Creative Support (jpeg images, gif, etc.)
Filter Spam
Pinterest – Per Month
Increase followers and views
Creative Optimization
Filter Spam
Engagement
COSTING

DAILY WORK OF SOCIAL MEDIA OPTIMIZATION

S DESCRIPTION COSTING/ MONTH


No
INR 30,000 +
1 Social Media Optimization – FB + INSTAGRAM +
PINTEREST ( Per month)

2 INR 15,000 + Service


Social Media Optimization – FB + INSTAGRAM + Tax
PINTEREST ( 15 DAYS )Alternate Days pack
NOTE:
✓ All the media spend like payment to Google, Facebook, etc. will be done directly by client.
✓ This payment method will have two advantages
o We will be able to maintain complete transparency and honesty in amount being spent on ads, no
ambiguity. It will avoid double taxation.
THANK YOU

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