W I L D F LOW E R D E S I G N CO. @W I L D F LOW E R D E S I G N .

CO _

W I L D F LOW E R D E S I G N CO.
INTRODUCTION GUIDE

Welcome to
Wildflower Design co.

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
Contents
0 1 / W E LCO M E

0 2 / O U R PA C K A G E S

03 / OUR PROCESS

0 4 / FA Q ’ S

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 1 / W E LCO M E

Who is Wildflower?
Wildflower Design Co. is a female-lead branding studio
who creates impactful design for powerful and feminine
W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
businesses. We pride ourselves on producing high quality,
timeless branding that is made to make a difference.

Here at Wildflower Design Co, we understand that

choosing your designer is a big decision, and we want to
make this process as easy and as smooth as possible.

We’re for you if...

01.You’re serious about investing in branding and
understand the benefits this will bring to your business.

02.You’re vibing with the work in our portfolio and feel

that our style is the right direction for your brand.

03.You’re passionate about what you do and are ready to

take the leap to work with a like-minded designer.

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Print Package
W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
TIMELINE: 6 WEEKS

Our print package is for you if you perhaps have a

physical service or product-based business and are in
need of print materials such as thank you cards.

- Full Brand Strategy

- Colour palette
- Logo designs & variations
- Artistic direction
- 2 print options of your choice*
- Brand guidelines

*Examples of print design include: business cards,

thank you cards, gift vouchers, menus, price lists
and leaflets

The Beauty Box, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Print Examples

The Place Next Door, 2020

Market Graze Inn, 2020

Grace & Gold, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Social Media Package

W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
TIMELINE: 6 WEEKS

Our social media package is probably for you if you

operate mostly online, using social and commerce
platforms such as Instagram, Etsy and Facebook.

- Full Brand Strategy

- Colour palette
- Logo designs & variations
- Artistic direction
- 2 social options of your choice*
- Brand guidelines
- Social media mockups and direction

*Examples of digital design include: Instagram

highlights, story templates, social banners and
social graphics.

Kaitlin Hays Photography, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
0 2 / O U R PA C K A G E S

Social Media
Examples
Kaitlin Hays Photography, 2020

Wild Flower Honey, 2020

The Beauty Box, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Web & Branding

W I L D F LOW E R D E S I G N CO.

TIMELINE: 8 WEEKS

Our web and branding package is for you if you are in

need of an online platform to assist your business. This
package can also be combined with additional assets.

- Full Brand Strategy

- Colour palette
- Logo designs & variations
- Artistic direction
- A custom Squarespace website*
- Brand guidelines

*A squarespace subscription will be required

The Place Next Door, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Web Design
Examples

W I L D F LOW E R D E S I G N CO.
Veil + Vine Weddings, 2020

Wildflower Design Co. , 2020

The Place Next Door, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S

Additional Services

W I L D F LOW E R D E S I G N CO.
You may include any add-ons to create a custom
package. Whether it’s a print or digital asset that we
have already discussed, or something different, we have
you covered.

Packaging Design
Packaging design is another one of our specialities.
This is unique to every businesses’ needs so let
us know what you are in need of and we will
accommodate your requests.

Something else in mind?

If your business requires something that we have not
yet mentioned, just let us know.

Allison Cosmetics, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 2 / O U R PA C K A G E S
W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
Packaging Examples
Grace and Gold, 2020

Glo Skincare, 2020

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

03 / PROCESS

Our process
W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
*Please note that this varies depending on your package.

01 B RA N D D I S COV E R Y 02 LO G O S + B RA N D I N G

In week 1, you will receive your brand Once your concept has been selected, this
discovery presentation that will give both of is where the fun begins. We will develop
us a deeper understanding of who you are your branding presentation within one week
and how we can use this to develop your and send this over to you. You are given 2
identity. Also included is two concept mood revisions to be able to make changes to your
boards and colour palettes that you will visual identity.
need to choose from.

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

03 / PROCESS

Our process
*Please note that this varies depending on your package.

03 BRAND ASSETS 03 WEB DESIGN 04 O F F B OA R D I N G

Whether it’s print or digital, your If you have opted for web design, It’s time to say farewell, but only
brand assets come next. We take you will recieve a web questionnaire for now. The final payment will be
the time to develop this based on that will outline the pages & made and we will prepare all of
the approved branding and create content of your site. We will then your files to be transferred to you.
a presentation for you to look produce a wireframe outline of the Along with this, you will receive
over. You also get 2 revisions for design and you will send over all your brand guidelines document
your assets to make any changes. copy* and images. Next, we jump to help you make the transition to
Remember, the timeline of this will into Squarespace and design your your new branding. You can return
vary depending on how many assets website. You will have 1 week to to Wildflower at any time for
you selected. make unlimited revisions. additional work or support.

*Wildflower does not offer copywriting services, so we recommend

that you hire an external copywriter to assist you.

W I L D F LOW E R D E S I G N CO.CO.U K
 @W I L D F LOW E R D E S I G N .CO _

0 5 / FA Q ’ S H O W D O E S PA Y M E N T W O R K ?

Frequently Here at Wildflower, we require a 50%

Asked Questions deposit in order to secure your start date.
If you are based within the UK, this will be
made via bank transfer, and any international
W I L D F LOW E R D E S I G N CO.

W I L D F LOW E R D E S I G N CO.
W H AT A R E M Y U S A G E R I G H T S ? payments will be via Paypal and subject to
Once final payment has been made, you an international fee. The final payment will
will have rights to use the branding as you be required at the end of the project , before
please. Although, we do politely ask that the offboarding process.
you don’t change or manipulate any of the
D O YO U O F F E R
assets provided to you. Wildflower does also
PRINTING SERVICES?
ask that your business recognises that we
created your branding, as we are permitted Printing services are available for UK clients
to display it across our socials & website. only and will be an additional payment that is
discussed during the offboarding process.
W H AT F I L E T Y P E S W I L L
I RECEIVE?

You will recieve Jpeg, Png and Eps for your

Have more questions?
main branding, and pdf for any assets. A file C O N TA C T I N F O :
type guide will also be provided to inform [email protected]
you when you should use each one.
@wildflowerdesign.co_

W I L D F LOW E R D E S I G N CO.CO.U K