PURBANCHAL UNIVERSITY

Faculty of Management

Syllabus
Of
Master of Business Administration (MBA) Program
(Semester I-IV)

w.e.f
2012 (2069-70) session

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Introduction
Purbanchal University is established by the Purbanchal University Act 1994. The university has been
operating more than 85 academic and professional programs of undergraduate and graduate level all
over Nepal through its constituent and affiliated colleges. The university with a mission to establish
as a leading university of academic excellence is working to introduce new programs or updating
existing programs.

The Faculty of Management (FOM) of Purbanchal University offers professional, functional and
practical programs and courses. The courses are designed according to the need of the country and
the international trend in management education.
The main objective of FOM is to contribute to the development of efficient and capable manpower
for the business, government, and social sectors. FOM is continuously involved in developing and
upgrading its curricula, teaching methods, and examination system. Its programs are designed with
greater degree of flexibility that allows the incorporation of the latest development in theory and
practice of management. Presently FOM is offering fourteen programs in Bachelors, Masters and
PhD level.
The MBA program of Purbanchal University is a full-time program directed at preparing
professional managers for the business and non-business sectors. The program’s focus is on
developing managerial and entrepreneurial capabilities of students through the curricular and co-
curricular activities. The MBA program specifically aims to:

a. Prepare professional managers for the business and non-business sectors.

b. Develop entrepreneurs capable of evaluating risks and taking challenges in the emerging
Global business environment.
c. Inculcate knowledge, skill, and attitude in students so that they become scientifically
approached, result oriented, and socially responsive management professionals.

Eligibility for Admission

The candidate applying for MBA program must have
• Secured at least 45 % in the bachelor’s degree or equivalent program from any recognized
University.

Curricular Structure
The MBA program has been designed at 70 credit hours with 26 course components including
internship project or thesis. There will be two non-credit courses for non-management background
students. Each course component has a weight of 2 or 3 credit hours requiring a minimum of 32 or
48 direct class contact hours per semester and 5 credit hours for Internship or Thesis. The course
structure of the program is as follows:

(a) Preparation Courses Non-credit

The MBA program includes students from different educational background so it is understood that
non-management educational students need some preparation to be able to grasps basics of
management education. These courses will be conducted for 15 days extensively before the start of
the actual program. Colleges will be responsible for arranging the classes and to make sure that
students have grasps the basic knowledge of the area. The following two courses have been included
for this purpose.
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 1. NC-1: Qualitative Skills for Business Studies
2. NC-2: Accounting Knowledge for Managers

(b) Foundation Courses 8 credit hours

The MBA program requires a strong foundation in basic management principles, quantitative
methods, and research methodology to understand and analyze business problems and environment.
The following four courses of two credit hours each have been included for this purpose.

1. FO-511: Quantitative Skills for Business Studies 2

2. FO-512: Managerial Communications 2
3. FO-513: Managerial Economics and Decision Making 2
4. FO-514: Legal Environment of Business 2

(c) Core Courses 34 credit hours

The program provides core courses on general management and functional areas so that students
understand the diversity and interrelationships of business issues and problems. The following
twelve courses have been included as core courses of which some are of three and others are of two
credit hours:

1. CO-515: Organisational Behaviour and Leadership Skills 3 Cr.

2. CO-516: Marketing for Managers 3 Cr.
3. CO-517: Financial Accounting 3 Cr.
4. CO-521: Management Accounting 3 Cr.
5. CO-522: Macro Economics and Policy Making 3 Cr.
6. CO-523: Financial Management and Analysis 3 Cr.
7. CO-524: Operations Management 3 Cr.
8. CO-525: Human Resource Management 3 Cr.
9. CO-526: Business Research 3 Cr.
10. CO-531: Management Information System and e-commerce 3 Cr.
11. CO-532: Organization Change and Design 2 Cr.
12. CO-533: Entrepreneurship 2 Cr.

(d) Capstone Courses 5 credit hours

MBA students develop a comprehensive and strategic perspective through the following two
capstone courses:

1. CA-541: Strategic Management 3 Cr.

2. CA-542: International Business 2 Cr.

(e) Seminar Series Courses 4 credit hours

Some additional courses needs to be introduces to students which gives diverse exposure for students
to additional and emerging areas. These courses will be given in the form of seminar courses where
students will be given one week extensive classes on focused topic. This week will be kept free from
other courses for students. The following courses are offered and more can be added as found
suitable by concerned college prior approval from Dean, Faculty of management, from which they
have to select only two seminars of two credit hours each. The detail of implementation is presented
in Annexure-I (MBA)

1. Micro-finance & the Role of Financial Institutions in Development

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 2. Real Estate Management
3. Management of Banking and Insurance
4. Supply Chain Management
5. Hospitality Management
6. Knowledge Management
7. Project Management

(f) Specialization Area Courses 14 credit hours

Specialization area courses have been designed in five major areas for in-depth knowledge in the
area. Students develop specialized expertise in their specialization area. Students are required to take
four specialization courses (from selection of six) and one seminar course from a selected area.
Currently, five specialization areas (Finance, Marketing, Human Resource Management, Production
and Supply Chain Management, and International Business Management) are offered to the students.
The seminar course on specialization area will be decided at the start of each cycle according to the
relevance and need of the job market.

Finance 14 credit hours

1. Specialization I: FN-531: Financial Theory and Corporate Policy

2. Specialization II: FN-532: Capital Structure Management

3. Specialization III: FN-543: Security Analysis and Investment Management

Or
4. Specialization III: FN-544: Management of Financial Institution
5. Specialization IV: FN-545: Financial Derivatives and Engineering
Or
6. Specialization IV: FN-546: International Financial Management
7. Specialization Seminar: FN-547: Seminar on Finance (By College)

Marketing 14 credit hours

1. Specialization I: MK-531: Consumer Behavior

2. Specialization II: MK-532: Marketing Research

3. Specialization III: MK-543: Planning and Managing Retail Business

OR
4. Specialization III: MK-544: Sales and Distribution Management
5. Specialization IV: MK-545: Services and Industrial Marketing
OR
6. Specialization IV: MK-546: Advertising Management
7. Specialization Seminar: MK-547: Seminar on Marketing (By College)

Human Resource Management 14 credit hours

1. Specialization I: HR-531: Human Resource Planning and Development

2. Specialization II: HR-532: Industrial Labour and Managerial Relations

3. Specialization III: HR-543: Compensation Management

OR

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4. Specialization III: HR-544: Performance Management: Systems and Strategies
5. Specialization IV: HR-545: Industrial and Labour Legislation
OR
6. Specialization IV: HR-546: Strategic Human Resource Management
7. Specialization Seminar: HR-547: Seminar on HRM (By College)

International Business 14 credit hours

1. Specialization I: IB-531: International Business Environment

2. Specialization II: IB-532: Export Import Management

3. Specialization III: IB-543: Intellectual Property Rights

OR
4. Specialization III: IB-544: International Marketing
5. Specialization IV: IB-545: International Financial Management
OR
6. Specialization IV: IB-546: Strategies of Multinational Companies
7. Specialization Seminar: IB-547: Seminar on HRM

Production and Supply Chain Management (P&SCM) 14 credit hours

8. Specialization I: PS-531: Purchasing and Material Management

9. Specialization II: PS-532: Designing and Managing the Supply Chain

10. Specialization III: PS-543: Production Planning and Control

OR
11. Specialization III: PS-544: Warehouse and Inventory Management
12. Specialization IV: PS-545: Facility Location Management
OR
13. Specialization IV: PS-546: Network Design
14. Specialization Seminar: PS-547: Seminar on P&SCM

a) PRO 400: Internship or Thesis 5 credit hours

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 Semester Cycle
MBA Course-cycle
Total no of Courses-26
Total Credit Hour-70

Non Credit Course for Non Management Background Students

(Extensive Classes for 15 Days)
NC-1: Qualitative Skills for Business Studies
NC-2: Accounting Knowledge for Managers

Semester I: 17credit hours

FO-511: Quantitative Skills for Business Studies 2
FO-512: Managerial Communications 2
FO-513: Managerial Economics and Decision Making 2
FO-514: Legal Environment of Business 2
CO-515: Organisational Behaviour and Leadership Skills 3
CO-516: Marketing for Managers 3
CO-517: Financial Accounting 3
Semester II: 20 credit hours
CO-521: Management Accounting 3
CO-522: Macro Economics and Policy Making 3
CO-523: Financial Management and Analysis 3
CO-524: Operations Management 3
CO-525: Human Resource Management 3
CO-526: Business Research 3
SE-521: Seminar Series I (By College) 2

Semester III: 15 credit hours

CO-531: Management Information System and e-commerce 3
CO-532: Organization Change and Design 2
CO-533: Entrepreneurship 2
SE-531: Seminar Series II (By College) 2
XX-531: Specialization I and 3
XX-532: Specialization II 3

Semester IV: 18 credit hours

CA-541: Strategic Management 3
CA-542: International Business 2
XX-54x: Specialization III 3
XX-54x: Specialization IV and 3
XX-54x: Specialization V: Seminar (By College) 2
IN-Internship/Thesis 5

Finance 14 credit hours

Semester-3
1. Specialization I: FN-531: Financial Theory and Corporate Policy
2. Specialization II: FN-532: Capital Structure Management
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Semester -4 (Any Two and Seminar Course)
3. Specialization III: FN-543: Security Analysis and Investment Management
Or
4. Specialization III: FN-544: Management of Financial Institution
5. Specialization IV: FN-545: Financial Derivatives and Engineering
Or
6. Specialization IV: FN-546: International Financial Management
7. Specialization Seminar: FN-547: Seminar on Finance (By College)

Marketing 14 credit hours

Semester -3
4. Specialization I: MK-531: Consumer Behavior
5. Specialization II: MK-532: Marketing Research

Sem-4 (Any Two and Seminar Course)

6. Specialization III: MK-543: Planning and Managing Retail Business
OR
4. Specialization III: MK-544: Sales and Distribution Management
5. Specialization IV: MK-545: Services and Industrial Marketing
OR
6. Specialization IV: MK-546: Advertising Management
7. Specialization Seminar: MK-547: Seminar on Marketing (By College)

Human Resource Management 14 credit hours

Semester -3
1. Specialization I: HR-531: Human Resource Planning and Development
2. Specialization II: HR-532: Industrial Labour and Managerial Relations

Semester-4 (Any Two and Seminar Course)

3. Specialization III: HR-543: Compensation Management
OR
4. Specialization III: HR-544: Performance Management: Systems and Strategies
5. Specialization IV: HR-545: Industrial and Labour Legislation
OR
6. Specialization IV: HR-546: Strategic Human Resource Management
7. Specialization Seminar: HR-547: Seminar on HRM (By College)

International Business 14 credit hours

Semester -3
1. Specialization I: IB-531: International Business Environment
2. Specialization II: IB-532: Export Import Management

Semester-4 (Any Two and Seminar Course)

3. Specialization III: IB-543: Intellectual Property Rights
OR
4. Specialization III: IB-544: International Marketing
5. Specialization IV: IB-545: International Financial Management
OR

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6. Specialization IV: IB-546: Strategies of Multinational Companies
7. Specialization Seminar: IB-547: Seminar on HRM

Production and Supply Chain Management (P&SCM) 14 credit hours

Semester-3
8. Specialization I: PS-531: Purchasing and Material Management
9. Specialization II: PS-532: Designing and Managing the Supply Chain

Semester -4 (Any Two and Seminar Course)

10. Specialization III: PS-543: Production Planning and Control
OR
11. Specialization III: PS-544: Warehouse and Inventory Management
12. Specialization IV: PS-545: Facility Location Management
OR
13. Specialization IV: PS-546: Network Design
14. Specialization Seminar: PS-547: Seminar on P&SCM

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Evaluation Scheme
Medium of instruction and examination shall be English.

The evaluation processes for the courses are divided as:

Course Internship Thesis Work
IA SEE R OE VV Total R EV VV Total
30 70 40 20 40 100 40 20 40 100
IA= Internal Assessment
R= Report/ Thesis
VV=Viva-voce
OE= Organizational Evaluation
EV= External Evaluation
SEE= Semester End Examinations

The evaluation process for the theoretical courses of 100 marks is divided into two parts. The first
part-consists of Internal Assessment (IA) and the second part consists of the Semester End
Examination (SEE). The internal (internal assessment) and semester end examination will carry 40
marks and 60 marks for MBA in each course except Thesis and Internship. The pass mark for the
Internal Assessment shall be 16 marks for MBA respectively. Similarly for semester end
examination 24 marks for MBA.

A candidate must have at least of 80% attendance of the number of classes offered in each course to
be eligible for appearing for semester end examination. If the candidate has shortage of attendance in
any course in a semester she/he shall not be allowed to appear for any examination in that semester.
However the Dean may permit to appear in the concerned examination if the Dean is satisfied with
the reasons cited by the candidate in his/her application for his absence in classes with the due
recommendation of the Campus Chief/ Coordinator and the concerned subject teacher.

Internal Assessment: The faculty, who teaches the course, shall conduct the Internal Assessment.
The faculty shall be accountable for transparency and reliability of the entire evaluation of the
student in the concerned Course. The internal assessment of the students shall be as per the criteria
given below:

Nature of Assessment Weightage

Class Test I (After 30% course coverage) 40% (Average of best two)
Class Test II (After 60% course coverage) BBA- 12 marks
Class Test III/ Term Paper (After complete MBA- 16 marks
coverage)
Attendance 20%
95% above- 100% of marks BBA- 6 marks
90% to 95%- 80% of marks MBA- 8 marks
80% to 90%- 70% of marks
Group Discussion/Class Participation 20%
Participation- 40% of marks BBA- 6 marks
Argument- 40% of marks MBA- 8 marks
Leading/Convincing- 20% of marks
Presentation 20%
Presentation Content- 30% of marks BBA- 6 marks
Communication- 50% of marks MBA- 8 marks
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Organization of presentation- 20% of marks

Note: In case a student fails to secure 16 out of 40 for MBA in the internal assessment (all four
components taken together), he/she shall not be allowed to appear for the Semester end examination.
If candidate is not appearing in internal examination, she/he will be allowed one more chance to
appear for retest and her/his passing marks (actual marks obtained in retest or passing marks
whichever is less) will be consider for grade only.

Record of the internal assessment should be maintained by concerned faculty of the concerned
colleges and made available to the office of Campus Chief/ Coordinator. Dean, Faculty of
Management holds the right to ask for records of internal assessment from any college/campus
after completion of semester. The details of records are to be maintained for one year from the date
of semester end exam.

Semester End Examination: The semester end examination for the theoretical courses will be in
written form of 60 marks for MBA. The University shall conduct this examination for each course at
the end of each Semester. The duration of examination shall be 3 hours for each course. The
objective of the semester end -examination is to examine the candidate's creativity, comprehension,
problem so1ving ability, interpretation, and awareness capabilities. The question patter of the
Semester End Examinations is presented in the Annexure- II (MBA).

Internship/ Thesis
The Internship report or Thesis must be submitted by the end of three weeks after completion of the
fourth semester end term exam. The format and evaluation pattern for the Internship/ Thesis is
presented in the Annexure-III (MBA). A blanket of dates will be fixed for the students to defend
his/her report / Thesis. In case student fails to appear in the assigned date he/she will lose the
academic year and will appear in next year.

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 Purbanchal University
MBA I Semester
LH:-32
Course Title: Quantitative Skills for Business studies
Code No: FO 511
Area of Study: Core
Credit: 2

Course Objective: The course is designed to give students basic quantitative skills needed for the
other management courses. The knowledge of these skills will enable them to apply quantitative
tools relating to business decisions.

Course Detail:

Unit I: Probability Theory and Probability Distribution LH 7 hrs

Basic Concepts, Set Operations, Venn diagram, Classical, Empirical (Relative) and
Subjective Probability, Additive and Multiplicative Rule, Conditional Probability, Bayes’
Theorem, Random Variable, Mathematical Expectation of a random variables, Binomial
distribution, Poisson distribution, Normal distribution

Unit II: Sampling and Sampling Distribution LH 4 hrs

Sampling, Types of Sampling, Sample Size, Sampling Distribution of Mean and Proportion

Unit III: Correlation and Regression LH 5 hrs

Simple and Partial Correlation and its properties, Simple and Multiple regression (up to three
variables) and its properties, Standard error, Coefficient of Determination

Unit IV: Hypothesis Testing LH 9 hrs

Null and Alternative Hypothesis, Level of Significance, Critical Value, One and Two Tailed
Test, Type I and Type II Error, One Sample Tests for Mean (Z and t Test) and Proportion,
Two Sample Tests for Mean (Z and t Test ) and Proportion, F-Test, ANOVA (One Way and
Two Way)

Unit V: Chi Square Test LH 4 hrs

Introduction, Chi Square as a Test of Goodness of Fit and Test of Independence,

Unit VI:Linear Programming LH 3 hrs

Concept of Linear Programming, Graphic and simplex method for a general LP problem

Note: SPSS software is to be used in the Unit 3, Unit 4 and Unit 5

References:
1. Richard I. Levin, David S. Rubin, Joel P. Stinson, Everette S. Gardner, Jr. Quantitative
Approaches to Management, Eighth Edition, Prentice Hall.

10
2. Richard I. Levin, David S. Rubin, Statistics for Management, Seventh Edition, Prentice
Hall.
3. Business Statistics, Third Edition, Levine, Krehbiel, Berenson, Pearson Education
4. Practical Business Statistics, Siegel, Andrew F, Irwin
5. H B Shrestha, Learning Statistic and SPSS in Tandem: A step by step manual, 1 st edition,
2008, Ekta Book Distributor Pvt Ltd., Nepal

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 Purbanchal University
MBA I Semester
LH:-32
Course Title: MANAGERIAL COMMUNICATION
Code No: FO 512
Area of Study: Core
Credit: 2

Course Objectives
This is a foundation course to acquaint the students with fundamentals of communication, help them
honing oral, written and nonverbal communication skills and to transform their communication
abilities

Course Details
Unit I: Communication Process and Environment LH: 4 hrs
Forms of organizational communication, Communication process model: communication
environment, communication process, basic ingredients of human communication. Communication
malfunctions and gateways.
Unit II: Public Speaking LH: 4 hrs
Preparing and making formal speeches: topic selection, determining presentation method, audience
analysis, use of appearance, gestures, body language, voice, and visual aids.
Unit III: Presentation and Listening LH: 6 hrs
Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness –
indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group
discussion and interviews, Telephonic communication skills, Listening – listening process, types of
listening, Deterrents to listening process, Essentials of good listening;
Unit IV: Non-verbal Communication LH: 6 hrs
Concept, Communication through face and eyes, gestures, postures, and appearance, Proxemics and
time language, Business etiquettes: Business dining, Business manners of people of different
cultures,
Unit V: Business Writing and its Skills LH:12 hrs
Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda and
minutes; business correspondence – business letter format, style of letter arrangement, types of
letters- direct letters, response letters, persuasive letters, collection letters, sales letters, telex
manages, facsimiles, electronic mail; diary writing; developing resume

References
1. Lesikar R.V. and Pettit J.D.: Business Communication (7th ed.), Richard Irwin & AITBS,
Delhi.
2. Lesikar R.V. and Flatley M.E.: Basic Business Communication (10th ed.), Tata McGraw
Hill Company, New Delhi.
3. Kaul, Asha, Effective Business Communication, PHI, New Delhi
4. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi

12
 Purbanchal University
MBA I Semester
LH:- 32
Course Title: Managerial Economics and decision making
Code No: FO 513
Area of Study: Core
Credit: 2

Course Objective: The objective of the course is to develop analytical perspective of the students to
understand theories and methods of economics as they are applied to business and decision making.

Unit I: Introduction to Managerial Economics LH 4 hrs

Manager, Economics, Managerial Economics, Importance of Managerial Economics in decision
making, Objectives of the firm: Profit Maximization [Numerical problems]; Accounting profit vs
Economic profit

Unit II: The Theory of Consumers Behavior LH 3 hrs

Concept of Utility (Total Utility and Marginal Utility), Cardinal vs Ordinal, Indifference Curve,
Budget Line, Consumer’s Equilibrium

Unit III: Demand and Supply: Theory and Analysis LH 7 hrs

Demand: Concept, Individual Demand, Market Demand [Numerical problems]; Change in Quantity
Demand, Change in Demand, Demand Function, Elasticity of Demand (Price, Income, Cross)
[Numerical problems];
Supply: Concepts, Market Supply, Shift in Supply Curve, Price elasticity of Supply, Demand and
Supply together: Equilibrium

Unit IV: Costs and Revenue : Theory and Analysis LH 3 hrs

Cost: Cost Concepts, Short-run and Long-run cost curves, Economies and Diseconomies of Scale;
Revenue: Revenue Curves in the different markets (Perfect and Imperfect competition);

Unit V: Production Theory and Analysis LH 5 hrs

Production: Importance of Production, Concept of Short-run and Long-run, Concepts of Factors of
Production, Law of Variable Promotion: Short run production function, Iso-quants, Producer’s
equilibrium: Least cost combination, Expansion path, and Law of returns to scale: Long run
production function,

Unit VI: Working of firms and Industry: Markets LH 10 hrs

Perfect Competition: Equilibrium of Firm and Industry in short-run and long-run, Shut down position
Monopoly: Reason for Monopoly, Price and Output Determination in SR and LR; Price
Discrimination
Oligopoly: Concepts on Collusion, Cartel, Price leadership; Game Theory: Pure strategy and Mixed
strategy, Nash equilibrium
Monopolistic Competition: Competition with differentiated products- equilibrium of firms (SR and
LR), excess capacity
Pricing of Multiple products: Pricing of products with interrelated demands, Optimal pricing of joint
product (Fixed proportion and Variable proportion)
13
Ref er en ces:
Craig H Petersen, W. Cris Lewis and Sudhir K. Jain, Managerial Economics, 4/ed, Pearson
Education, New Delhi, 2003
N.G. Mankiw, Principles of Microeconomics, 4e, South- Western Cengage Learning India Ltd.,
2006
K K Seo, Managerial Economics, 6/ed, Surjeet Publications, 2003
Dominic Salvatore, Microeconomics Theory and Application, 4/ed, New York Oxford University
Press, 2003.
Dwevidi D.N., Microeconomics Theory and Applications, Pearson Education, New Delhi, 2003
Peterson and Lewis, Managerial Economics, 4/ed, Prentice-Hall of India, 2006
Nepal, Dahal and Uprety, Business Economics, Asmita Books (Kathmandu)

14
 Purbanchal University
MBA I Semester
LH: 32
Course Title: Legal Environment of Business
Code No: FO 514
Area of Study: Core
Credit: 2
Course Objective:
The course is designed to provide a general understanding of legal processes and practices that have
close nexus with the management of an organization. The course helps the students understand legal
environment of business and furthermore enables them apply their skills to comply with the legal
system they work for their organization
Course Detail

Unit I: Introduction to the Legal Environment of Business: LH 4 hrs

Meaning, nature and importance of legal environment of business; Meaning, Nature, Classification,
Importance and Sources of both General Law and Business Law
Unit II: Principles of Contract Law LH 7 hrs

Definition, genesis and importance of contract law ; Formation of contract (Offer, Acceptance and
consideration) ; Types and essential elements of contract Standard Form of contract and Unfair term
of contract; Significance and validity of E-contract; Void and voidable contracts; Discharge of
contracts; Breach of contract and remedies.
Special contracts: Sale of goods: Contract of sale of goods, conditions and warranties, transfer of
property, rights of an unpaid seller.
Unit III: Negotiable Instruments LH 5 hrs
Meaning, genesis, nature, importance and types of Negotiable Instruments; types; negotiation and
assignment; holder-in-due course, dishonor and discharge of a negotiable instrument, arbitration
Unit III: Companies Law LH 10 hrs
Definition, nature, genesis and importance of company; theories relating to corporate personality;
Incorporation of company; Rights and obligations of promoters, shareholders, board of directors and
other Corporate Officers; Winding up of a company; Liquidation of company and provisions relating
to Liquidator under Insolvency Act; Corporate Governance and its theories; OECD principles
Corporate Governance; Corporate social responsibilities; Criminal liability of company; Insider
trading and money laundering and business related cyber corporate crimes.
Unit IV Labour Laws: LH 6 hrs
Meaning, Nature, scope and genesis of Labour law; Labour employment and welfare; collective
bargaining and trade unions; Powers and functions of Labour Office, Factory Inspector and Labour
Court

References:
Acts
Contract Act, 2056 BS;
Agency Act 2014 BS,
Labour Act 2048 BS,
Labour Rules, 2050 BS

15
Trade Unions Act, 2049 BS
Company Act, 2063 BS
Bank and Financial Institutions Act, 2063 BS
Insolvency Act, 2063 BS
Negotiable Instruments Act, 2034 BS
Treatises
C.G. Weeramantry, An Invitation to Law, Lawman (India) Private Limited, New Delhi,
1998.Chapters 1,3 and 4.
Christopher D. Stone, Where the Law Ends: The Social Control of Corporate Behaviour, Harper &
Row Publishers, New York, 1975, Chapters 17-19
Reinier Krakkman and et al., The Anatomy of Corporate Law, Oxford University Press, 2004.
Arthur R. Pinto and Douglas M. Branson, Understanding Corporate Law, Matthew Bender & Co.
Inc, 1999
Frank H. Easterbrook and Daniel R. Fischel, The Economic Structure of Corporate Law, Harvard
University Press, Cambridge, 1991
Satyanarayan, Kalika, Business Law, Buddha Academic Enterprise, Kathmandu
S.R Bahl, Business Law, Kitab Mahal, Alahabad

16
 Purbanchal University
MBA I Semester
LH:-48
Course Title: Organizational Behavior and Leadership Skills
Code No: CO 515
Area of Study: Core
Credit: 3

Course Objective:

The course aims to make students well equipped with knowledge and skills in understanding
and investigating the impact of individual, group and structure on the behavior of people at
work. It will enable them to apply such knowledge and skills to adopt appropriate managerial
policies and leadership styles to improve organizational performance and effectiveness in
dynamic environment.

Course Details:
Unit I: Introduction to Organizational Behavior LH 12 hrs
Meaning and Importance of Organizational Behavior, Contributing discipline to OB, Three
levels of analysis in OB (Individual Level, Group Level, and System Level), Challenges and
Opportunities for OB, Developing an OB Model
Unit II: Foundations of Individual Behavior LH 10 hrs
Biographical Characteristics and ability, Learning, Attitudes and Job Satisfaction,
Personality, Perception and Individual Decision Making, Motivation

Unit III: Foundations of Group Behavior LH 8 hrs

Group development and structure, Understanding Work Teams, Communication, Power and
Politics, Conflict and Negotiation

Unit IV: Leadership and Change in Organizations LH 10 hrs

Leadership in Organization (Discuss both traditional and contemporary leadership theories),
Organizational Change (Focus on the behavioral aspect of change), Role of Leaders in the
Change Processes (Focus on leaders as change agents)

Unit V: Structural Perspective of Behavior LH 8 hrs

Foundations of Organization Structure, Organizational Designs and behavior, Work design
and technology, Organizational Culture

References:
Luthans, Fred, Organizational Behavior, McGraw Hill, New York
Newsrom J.W. and Davis Keith, Organizational Behavior: Human Behavior at Work,
Tata McGraw-Hill Publishing Company Limited, New Delhi.
Pareek, Udai, Understanding Organizational Behavior, Oxford University Press, New
Delhi.
Robbins, S.P., Organizational Behavior, Prentice Hall of India, N. Delhi

17
 Purbanchal University
MBA I Semester
LH:-48
Course Title: Marketing for Managers
Code No: CO 516
Area of Study: Core
Credit: 3

Course Objectives:
The foundation course is aimed at developing basic knowledge, skill and attitude, of students, about
the concepts and strategies of marketing management. This course is designed to promote
understanding of concepts, philosophies, processes and techniques of managing marketing operations
and to develop a feel of the market place

Course Detail

Unit I: Basic Concepts LH-6 hrs

The different Marketing Concepts in Marketing Management (traditional and modern concepts) i.e.
production, product, sales, marketing, societal marketing;

Unit II: Marketing Environment LH-6 hrs

Internal and External Marketing Environment; Marketing Research and Information system

Unit III: Market segmentation LH-8 hrs

Market Segmentation, Target Marketing, Product Positioning; Tools of Product Differentiation

Unit IV: Product and Pricing Decision LH-8 hrs

New Product Development, Decisions Relating to Product Mix and Product Line Decisions;
Branding and Packaging Decisions; Product Pricing, Various methods of Product Pricing

Unit V: Physical Distributions and Product Promotion LH-8 hrs

Channel Decisions, Management of Physical Distribution, Promotional Decisions including Personal
Selling, Advertising and Sales Promotion, Public Relations

Unit VI: Marketing Strategies LH-8 hrs

Strategic Options; Marketing Strategies in the Different stage of the Product Life Cycle; Growth
Strategies; Strategies in Declining and Hostile Markets

Unit VII: Modern Marketing LH-4 hrs

Introduction to Export Marketing; Globalization; Web Marketing; Green Marketing, Network
Marketing, Event Marketing

Ref er en ces:
1. Kotler Philip and Keller; Marketing Management; PHI, New Delhi
2. Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, Marketing Management in South Asian
Perspective , Pearson Education, New Delhi
3. Kerin, Hartley, Berkowtz and Rudelius, Marketing, TMH, New Delhi
18
4. Etzel, Michael J, Marketing: Concepts and Cases, TMH, New Delhi or
5. David A. Aker, Strategic Marketing management, Wiley India, Delhi

19
 Purbanchal University
MBA I Semester
LH:-48
Course Title: Financial Accounting
Code No: CO 517
Area of Study: Core
Credit: 3

Co u rse O b j ect i ve s
This course aims to inculcate the basic understandin g of financial accounting principles with a
view to develop students’ skill in analyzing and preparing financial statements.

Course Details

U n i t I: In t r o d u c t i o n t o F i n a n c i a l A c c o u n t i ng LH 8 h rs.
Basic understanding of financial accounting. Forms of Organization. Business Activities:
Financing, Investing and Operating. Basic Rules for Recording and Posting. Financial Statements
and their Relationship. Ethics and Accounting. Business Decision Cases Analysis.

Un i t II: F i n an ci al Rep ort i n g LH 12 h rs.

Objectives of Financial Reporting. Qualitative Characteristics of Financial Statements.
Procedure and Methods of Preparing Financial Statements: Multiple Step Income Statement,
Statement of Retained Earnings and Balance Sheet (reporting format). Other Financial
Reports: Auditors Report, Directors Report and Corporate Governance Report. Business
Decision Cases Analysis.

Un i t III: Rep o rt i n g an d In t erp ret i n g Cash F l o w S t at em en t LH 12 h rs.

Purpose, Use and Structure of Cash Flow Statements. Preparing of Cash Flow Statements
under Indirect and Direct Method. Interpreting the Cash Flow Statement. Business Decision
Cases Analysis.

U n i t IV : A n a l y z i n g F i n a n c i a l St a t e m e n t s LH 10 h rs.
Objectives of Financial Statement Analysis, Techniques of Financial Statement Analysis:
Horizontal Analysis, Vertical Analysis, Trend Analysis, Ratio Analysis and their Uses.
Business Decision Cases Analysis

Un i t V: Con t em p orary Issu es i n F i n an ci al Accou n t i n g LH 6 h rs.

Generally Accepted Accounting Principles, International Financial Reporting Standards/Global
Financial Reporting, Foreign Currency Accounting, Inflation Accounting. Human Resource
Accounting, Environment Accounting

20
Ref er en ces:
Porter, G.A., & Norton, C.L. (2011). Financial Accounting: IFRS Update. (6th Edition). New
Delhi: Cengage Learning India Private Limited.
Kimmel, P., Weygandt, J., & Kieso, D. (2010). Financial Accounting: Tools for Business
Decision Making. (5th Edition). New Delhi: Wiley India Private Limited.
Libby, R., Libby, P. A., & Short, D.G. (2011). Financial Accounting. (6th Edition) New Delhi:
Tata McGraw Hill Education Private Limited.
Powers, M., & Needles, B.E. (2011). Financial Accounting: A Case Based Approach. New
Delhi: Cengage Learning India Private Limited.
Dahal, R.K. (2012). Financial Accounting. (2nd Edition). Kathmandu: Khanal Publication
Private Limited.

21
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Management Accounting
Code No: CO 521
Area of Study: Core Area
Credit: 3

Course Objective

The objective of this course is to develop an insight into the utilization of financial and cost
accounting information for planning, controlling and decision making in the business. Besides this to
have clear understanding of other important tools useful for financial, cost and price related decision
making.

Course Contents

UNIT I: Foundation of Management Accounting LH.3 hrs

Concept, origin and evolution; Need, nature and scope; Importance and limitations; Management
accounting in Nepalese perspective

UNIT II: Understanding Cost Behavior LH.3 hrs

Cost concept and classification; Cost segregation; Cost estimation

UNIT III: Income Measurement LH.6 hrs

Income measurement under variable and absorption costing; Reconciliation of difference in profit
reported. Case analysis

UNIT IV: Cost Volume Profit Analysis LH.8 hrs

Meaning and approaches; CVP for single product and multi product firms; CVP under the condition
of resource constraints and uncertainty. Case analysis

UNIT V: Planning and Control LH.12 hrs

Budgeting : meaning , concept and advantages; Preparation of flexible budget, functional budget,
financial budgets and master budget. Case analysis

UNIT VI: Decision Making LH.8 hrs

Concept, Decisions regarding make or buy, accept or reject special offer, drop or continue a product
line, Case Analysis

UNIT VII Performance Evaluation and Control System: LH.8 hrs

Standard costing: material, labour and overhead variance; Value added analysis and interpretation;
Cash flow analysis and interpretation

References:

Koirala,Gyawali,Fago,subedi and Niraula; Management Accounting, Kathmandu: Buddha

Publication.
22
Lynch,R.M. &Williamson,R.W.(2001). Accounting for Management .New Delhi: Tata Mcgraw-hill

Kaplan and Atkinson; Advance Management Accounting, New Delhi: Prentice hall of India.

Munakarmi, S.P. et al; Management Accounting, Kathmandu, Januka Publication.

23
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Macroeconomics and Policy Making
Code No: CO 522
Area of Study: Core Area
Credit: 3

Course Objective:
The basic theme of the course attempts to focus on various sensitive components of macroeconomic
analysis. The course content is basically designed to upgrade the capability of students in analyzing
the connectivity of macroeconomic models at the grass root level of economic development in the
global economy.

Course Content

UNIT I: National Income Accounting LH.5 hrs

Various concepts of NI [GDP, GNP, NI at Fc, PI, DI, NI at current price, NI at constant price],
different methods of measurement, problems in measuring NI, sectoral accounting in NI,

UNIT II: Four sector Economy LH.7 hrs

Output and employment equilibrium under:
a) Closed economy [through algebraic derivation]
b) Open economy [through algebraic derivation ]

UNIT III: Multiplier and Accelerator Interaction LH.11 hrs

a) Multiplier; Investment multiplier, super multiplier, Tax (subsidy) multiplier, foreign trade
multiplier.
b) Accelerator; Impact on income generation (through mathematical approach)

UNIT IV: Growth Models LH.10 hrs

a) Harrod Growth model
b) Domar Growth model
c) Kaldor Growth model
d) Solow Growth model
e) Recent innovations in growth models

UNIT V: Macroeconomic Policy LH.10 hrs

a) Approach of monetary policy
a. Objectives
b. Instruments (Qualitative and Quantitative)
c. Indicators
d. Targets
e. Goals
f. Limitations
b) Fiscal Policy
a. Approaches and objectives
b. Counter -cyclical fiscal policy

24
UNIT VI: Keynesian approach: Macroeconomic analysis LH.5 hrs
a) Three basic propositions of Keynesian analysis
a. Deficiency in effective demand as root cause of unemployment
b. Equilibrium is maintained within the environment of under employment situation
c. Focus of fiscal management for sustainable development

References:
1 Edward Shapiro: Macroeconomic Analysis, [ Recent edition]
2 David Sneden: Macroeconomics
3 Amartya Sen; Growth Models in Economics
4 Dornbusch and Fischer; Macroeconomic
5 Gerald Meier; Leading Issues in economic development
6 A.C. Chiang; Fundamental Methods of Mathematical Economics

25
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Financial Management and Analysis
Code No: CO 523
Area of Study: Core Area
Credit: 3

Course Objective:
The objective of the course is to familiarize the students with the fundamental concepts of financial
management to enable them to understand and apply various analytical tools in financial decision-
making.
Course Content:
Unit I: Introduction LH. 3 hrs
Meaning and Definition of financial management; Goals of financial management – profit
maximization, wealth maximization; Business ethics and social responsibility; Agency relationship –
stockholders versus managers, stockholders versus bondholders;

Unit II: Financial Statement Analysis LH. 3 hrs

Need for Financial Analysis; Ratio analysis and its limitations; Du-Pont system of financial analysis
– Basic and Modified; Trend analysis and common size statements;

[Rather than making it intensely mathematical in nature and limiting students to calculate financial
ratios only, the aim is to enable the students to interpret those ratios and use those (ratios) in
financial decision-making.]

Unit III: Risk and Return Analysis LH. 5 hrs

Returns; Understanding and Measurement of Risk – Standalone and Portfolio; Selection of Efficient
Portfolio; Concept of Beta (β); Capital Asset Pricing Model (CAPM);

Unit IV: Time Value of Money LH. 3 hrs

Future Value – single sum, cash-flow series and annuity; Present Value - single sum, cash-flow
series, annuity and perpetuity; Doubling period; Effects of frequent compounding and discounting;
Amortized loans;

Unit V: Valuation of Securities LH. 8 hrs

Characteristics of bond; Bond valuation – annual and semi-annual coupon; Bond Yields – Yield to Maturity
(YTM) and Yield to Call (YTC); Bond risks;
Rights of Common Stock; Common Stock market; Common Stock valuation; Stock market equilibrium; Stock
prices and returns; Preferred Stock Valuation;

26
Unit VI: Cost of Capital LH. 4 hrs
Significance of cost of capital; Weighted Average Cost of Capital (WACC) and its components –
Cost of Debt, Cost of Preferred Stock, Cost of Common Stock, Cost of Retained Earnings; Factors
influencing WACC; Marginal Cost of Capital (MCC) and breaks in MCC schedule;

Unit VII: Capital Budgeting LH. 7 hrs

Features and Significance of Capital Budgeting; Estimation of Cash Inflows and Cash Outflows;
Evaluation Techniques – (1) Traditional techniques: Accounting Rate of Return, Payback Period; (2)
Discounted Cash-flow techniques: Discounted Payback Period, Net Present Value (NPV), Internal
Rate of Return (IRR), Profitability Index (PI), Modified Internal Rate of Return (MIRR); Evaluation
of Projects with different lives;

Unit VIII: Working capital Management LH.8 hrs

a. Defining Working Capital; Importance of Working Capital Management; Working Capital Cash-
flow Cycle – Operating cycle and Cash cycle; Working Capital Policies – Working Capital
Investment and Current Assets Financing Policies;
b. Cash Management – Importance of Cash Management; Motives to hold Cash; Cash Management
Techniques; Cash Management Models – Baumol (Inventory) Model and Miller-Orr (Stochastic)
Model
c. Inventory Management – Motives to hold Inventory; Costs associated with Inventory – Carrying
Cost, Holding Costs, Total Inventory Costs; Inventory Management Techniques – Economic
Order Quantity (EOQ) Approach and ABC System; Determination of Level of Stock – Reorder
Point, Safety Stock, Quantity Discount;
d. Receivables Management – Importance of Receivables Management; Costs related to
maintaining receivables; Credit policy and its Variables; Evaluation of Credit Policy;

Unit IX: Capital Structure LH. 4 hrs

Features of an Ideal Capital Structure; Factors Affecting Capital Structure; Theories of Capital
Structure – Net Income Approach; Net Operating Income Approach; Traditional Approach; Miller
and
Modigliani Approach and its Appraisal;

Unit X: Dividend Policy LH. 3 hrs

Objectives and Importance of Dividend Policy; Factors that Influence Dividend Policy; Issues in
Dividend Policy; Stock Dividend; Stock Splits and Stock Repurchases;

References:

27
▪ Brigham, E.F., and M.C. Ehrhardt, Financial Management: Theory and Practice, Thomson
South-Western, New Jersey
▪ Horne, V, Financial Management and Policy, Prentice-Hall of India, New Delhi
▪ Keown, A.J., J.D. Martin, J.W. Petty, and D.F. Scott Jr, Financial Management: Principles and
Applications, Prentice-Hall of India, New Delhi
▪ Pandey, I.M., Financial Management, Vikas Publishing House, New Delhi, India
▪ Pradhan, R.S., Financial Management, Buddha Academic Publishers and Distributors Pvt. Ltd.,
Kathmandu
▪ Prasanna, Chandra, Financial Management: Theory and Practice, Tata-McGraw Hill, India

28
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Operations Management
Code No: CO 524
Area of Study: Core Area
Credit: 3

Course Objectives:
The course aims at equipping students with the knowledge of operations management as applied to
product and service design, location decisions, technology decisions, new facility decisions at
strategic level, quality control and layout planning at the tactical level and operations scheduling and
inventory management at the operational level of management.

Course Content:

UNIT I: Introduction to Operations Management LH.3 hrs

1 Introduction, Scope, Importance.
2 The operations manager and the management process.
3 Operations management and decision making.
4 Trends in operations management
5 Competitiveness, productivity

UNIT II: Operations Strategy LH.3 hrs

1 Operations strategy across the organization.
2 Developing a customer driver operations strategy.
3 Corporate strategy
4 Global Strategy
5 Market analysis
6 Competitive priorities and capabilities

UNIT III: Forecasting LH.5 hrs

1 Elements of a good forecast
2 Steps in the forecasting process
3 Approaches to forecasting: Judgmental and opinion, Time series, linear regression,
associative forecasting technique.
4 Accuracy and control of forecast
5 Choosing a forecasting technique

UNIT IV: Product and Service Design LH.5 hrs

1 Issues in product and service design
2 Phases in the product design and development.
3 Designing for manufacturing
4 Quality Function development
5 Service design

UNIT V: Process Selection and facility layouts LH.7 hrs

1 Process selection
2 Facilities layout
3 Designing product layout : line balancing
29
 4 Designing process layouts

UNIT VI: Location Planning and analysis LH.5 hrs

1 Need and nature of location decisions
2 General Procedures for making location decisions
3 Factors affecting location decisions
4 Evaluating location alternatives

UNIT VII: Management of Quality and Quality control LH.7 hrs

1 Foundations of modern quality management
2 Quality awards and certifications
3 Total quality management
4 Process improvements
5 Quality tools
6 Inspection for quality control
7 Statistical process control
8 Process capabilities
9 Acceptance Sampling

UNIT VIII: Inventory Management LH.4 hrs

1 Requirements for effective inventory management
2 Inventory Models: EOQ model, Fixed order interval model, single period model

UNIT IX: MPS, MRP and ERP LH.5 hrs

1 MPS and MRP in manufacturing and services
2 Benefits and requirements of MRP
3 MRP II
4 Capacity requirements planning
5 ERP

UNIT X: JIT and Lean Operations LH.4 hrs

1 Transitioning to a JIT system
2 JIT in services
3 JIT II
4 Lean system across the organization
5 Characteristics of lean systems for services and manufacturing
6 Flexible workforce
7 Line flows
8 Automation

At the end of the course, students are required to present a case study covering important topics of
operations management in Nepalese context.

References:
1 William J. Stevenson, "Operations Management", Tata McGraw Hill
2 Lee Krajewski, Larry Ritzman, Manoj Malhotra, "Operations Management, Process and value
Chains", Pearson Practice Hall.
3 Richard B. Chase, F Robert Jacobs, Nicholas J. Aquillaw, Nitin K Agarwal, "Operations
Management, for Competitive Advantage", Tata McGraw Hill

30
4 Ferry Hill, "Operations Management, Strategic Context and Manager and Analysis", Palgrave
Publishers Ltd.

31
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Human Resource Management
Code No: CO 525
Area of Study: Core Area
Credit: 3

Course Objective
The objective of this course is to develop understanding, abilities and skills to enable the students to
meet the challenges of managing human resources in the ever-changing perspective of organizational
management.

Course Content

Unit I: Fundamentals of human resource management (HRM) LH 4 hrs

Concept, nature, importance, scope and objectives of HRM. HRM system. Process and models of
HRM.. Environmental influences. Roles and responsibilities of HR managers. Ethics in HRM.
Strategic aspects of HRM (concept, elements, and theoretical perspectives).

Unit II: Planning for job and human resource LH 10 hrs

Job analysis and design: An overview of job analysis and design. Uses, process and techniques
(methods) of job analysis. Approaches to job design. Impact of job design on motivation,
satisfaction, productivity and quality of work life.

Human Resource planning and strategy: Concept, objectives and process of HRP. Human resource
information system and inventories. Relationship of HRP to strategic planning and job analysis.
Methods of forecasting HR demands and supply. Action decisions of planning for a new start-up
and shortage and surplus of HR) Succession planning. HRP practices in Nepal.

Unit III: Acquiring human resource LH 8 hrs

Recruitment: Concept and process of recruitment. Strategic issues in recruiting (goals, philosophy,
sources, countercyclical hiring. Alternative to recruitment. Cost-benefit analysis of recruitment.
Sources and methods of recruitment. Selection: Meaning, process, methods of selection. Selection
tests and interviews. . Cost-benefit analysis for the selection decision. Environmental circumstances
and recruitment and selection practices in Nepal. Socialization: Concept, purposes and process.

Unit IV: Developing and motivating human resource LH 12 hrs

Human resource development system. Training needs assessment: Purposes, methods and levels.
Design, development and administration of training programs. Training methods. Management
development program. Evaluation of training and development programs. Career planning and
development for different groups of employees.

Developing performance appraisal system. Deciding and using the methods of performance
appraisal. .MBO approach to appraisal. Problems in performance appraisal.

Factors influencing pay and compensation policies. Establishing pay structure and incentives plans.
Techniques of determining pay (job worth, skill, knowledge, competency, feedback). Job evaluation
and pay structure. Criteria for effective compensation plan. Impact of compensation on motivation,

32
satisfaction, productivity. Issues in compensation administration in Nepal, Overview of motivation
theories

Unit V: Maintaining human resource LH 7 hrs

Designing and administering benefits and services, Managing effective benefits programs, Concept
of protecting HR, health and safety programs, Issues of safety, health and violence in Nepalese
organizations, Disciplinary problems. Process and approaches of handling discipline. Challenges to
disciplinary action, Process and approaches of handling grievances, Concept of labor management
relations, Labor disputes. Prevention and settlement of disputes, Collective bargaining: Concept,
process and effectiveness.

Unit VI: Global aspects of HRM LH 3 hrs

Concept, Environmental influences and ethics, HR and labor issues in international corporations,
Challenges for Global human resource management (GHRM)

Unit VII: Challenges and issues of HRM LH 4 hrs

Challenges: Technology Workforce Diversity, Organizational restructuring and downsizing.
Contingent workforce and Employee Empowerment

Issues: Creating High Performing HR Systems: Wellness Programs and Work Life Balance and
Green HRM Human Resource Audit, and Human Resource Accounting, HR in knowledge industry,
HR in virtual organizations, HR in mergers and acquisitions, outplacement, outsourcing, employee
leasing.

References:

Ivanceivich, John M (2010)., Human Resource Management, , New Delhi:Tata McGraw Hill

Fisher Cynthia D., Schoenfeldt, Lyle F. and shaw, james B. ( 2010). Human resource management.
Delhi: Biztantra.

Adhikari Dev Raj (2005): Human Resource Management, Kathmandu: Budha Academic Publishers
and Distributors Pvt. Ltd., Kathmandu.

Agrawal, G.R.(2011). Dynamics of Human Resource Management in Nepal. Kathmandu: M.K.

Publishers & Distributors

Dessler et al (2008). Human Resource Management. Delhi: Pearson Education.

DeCenzo David A. and Stephen. P. Robbins (Eighth edition). Fundamentals of Human resource
Management, new Delhi: Wiley- India.
Shell, Scott and George Bohlander (2010). Human resource management. Thomson Learning
(Indian Edition)..

33
 Purbanchal University
MBA II Semester
LH:-48
Course Title: Business Research
Code No: CO 526
Area of Study: Core Area
Credit: 3

Course Objectives
This course is designed to introduce students to the principles and methods of research. The course
will provide a basic overview of quantitative and qualitative research methodologies followed by an
exploration of research methods in business context. Students will also acquire the skills they need to
undertake research and to master the technologies associated with pursuing academic studies. After
completion of the course, students will become acquainted with a variety of designs and approaches
to research. This will help them in the development of their own research proposals and projects.

Course Contents

UNIT I: Foundations of Research L.H. 10 hrs

The meaning of research; the nature and types of research; scientific research process;
competing paradigms and epistemological considerations positivism and interpretivism;
research strategy- quantitative and qualitative; theory and research; deduction and induction;
mixed methods research; participatory and action research; management research- types and
value for decision making; ethical considerations in research.

UNIT II: Theoretical Framework and Hypothesis Formulation L.H. 5 hrs

Literature review- purpose and phases; searching; obtaining and evaluating the literature;
meta- analysis; problem definition; theoretical framework; hypothesis and research
questions- functions and types; criteria of good hypothesis statement.

UNIT III: Research Design L.H. 5 hrs

Definition; elements of a research design; classification of research design descriptive,
survey, longitudinal, cross-sectional; case study, causal- comparative and experimental
research designs; common sources of error in research designs.

UNIT IV: Measurement, Scaling and Sampling L.H. 5 hrs

Variables; Measurement and scales, attitude measurement and scale construction;
classification of scaling techniques; validity and reliability; sampling - concept, techniques
and errors.

UNIT V: Data Collection and Analysis L.H.18 hrs

Date and its types; sources of primary and secondary data; questionnaire construction;
research interview; courses of qualitative data - ethnography and participant observation,
conducting focus groups: e-research using Internet and websites to collect data from
individuals; web surveys, e-mail surveys; getting data ready for analysis; data processing;
statistical analysis of data - descriptive and inferential statistics; hypothesis testing (Z, t, F,
ANOVA and Chi-Square test with numerical problems); methods of analyzing qualitative
data.

UNIT VI: Writing Proposals and Research Reports L.H. 5 hrs

34
 Research proposals - functions, types and components; features of thesis proposal; procedure
for writing research reports; conventions of academic writing; components of the research
report; body of the report; APA style of citation and referencing.

References:
Bryman. A and Bell, E. Business Research Methods. Oxford University Press, New Delhi.

Zikmund, W.G. Business Research Methods, Thompson, New Delhi.

Pant, Prem R. Social Science Research and Thesis Writing. Buddha Academic Enterprises,
Kathmandu.

Azaya B. Sthapit and Others, Statistical Methods, Buddha Academic Enterprises,

Kathmandu, Nepal.

Shyam B Katuwal, Research Methodology made easy, Molung Foundation, Bhatapur, Nepal,

35
 Purbanchal University
MBA III Semester
LH:-48
Course Title: Management Information System and Electronic Commerce
Code No: CO 531
Area of Study: Core
Credit: 3

Course Objectives:

The course aims to provide students with the knowledge of Management Information Systems and
Electronic Commerce from managerial perspective.

After completing this course, students will be able to:

• Know different types of Information Systems needed to meet information needs facilitating
decision making at strategic, tactical and operational levels of management.
• Explain why Information Systems and Information Technology are critical resources that can
have strategic impact on organization.
• Explain how Information Systems help organizations enhance business processes and the
application of Electronics Commerce streamline existing business processes.
• Describe how Information Systems and application of Electronics Commerce provide
competitive edge to organizations.
• Know how Information Systems and Electronic Commerce can help organization s
successfully meet global challenges created by Globalization of business markets.
• Know the use of web for developing public and private intranet and private intranet
applications.
• Know online retailing, marketing and advertising.

Course Contents:

UNIT I: Introduction to Information Systems LH.3 hrs

1. Information Systems versus Information Technology

2. Computer literacy Versus Information literacy
3. Process of converting data into information
4. Need of Information Systems
5. Information Systems and Organizational Structures
6. Contribution of Information Systems to individual, work group and organization wide
decision making

UNIT II: Information systems for managerial decision making LH.5 hrs

1. Transaction processing systems

2. Management Information Systems
3. Intelligent Support Systems
1. Decision Support Systems
2. Executive Information Systems
4. Office Automation Systems
5. Case Study
36
UNIT III: Decision Support Systems LH.4 hrs

1. Application of Decision Support System

2. Components of Decision Support System
3. Functions of Decision Support System
4. Group Decision Support System
5. Case Study

UNIT IV: Business Information Systems LH.6 hrs

1. Functional Information Systems

2. Marketing Information Systems
3. Manufacturing Information Systems
4. Quality Information Systems
5. Human Resource Information Systems
6. Case Study

UNIT V: Strategic Information Systems LH.6 hrs

1. Characteristics of Strategic Information Systems

2. Strategies for developing Strategic Information Systems
3. Strategic Information System plan
4. Case Study

UNIT VI: Introduction to Electronic Commerce LH.4 hrs

1. Definitions of Electronic Commerce

2. Forces fueling Electronic Commerce
1. Electronic forces
2. Marketing and commercial interaction forces
3. Technology and digital convergence
4. Implication of various forces
3. Types of Electronic Commerce
1. Inter organizational Electronic Commerce
2. Intra organizational Electronic Commerce
4. Key questions for management
1. Competitive pressure
2. External threat
3. Incorporating changes
4. Designing new organizational structure
5. Management options and priorities

UNIT VII: World Wide Web applications LH.4 hrs

1. Components of the web architecture

2. Reasons of popularity of the web
1. Ease of publishing
2. Web as the new distribution channel

37
 3. Network centric computing
4. New Intra business architecture
3. The web and the Intra Business commerce
4. Intranet architecture

UNIT VIII: Firewalls and Transaction security LH.4 hrs

5. Firewalls and network security

1. Types of firewalls
2. Firewall security policies
6. Transaction security
1. Types of online transactions
2. Requirements of transaction security
7. Encryption and transaction security
1. Secret Key encryption
2. Public Key encryption
3. Implementation and management issues

UNIT IX: Electronic payment systems LH.7 hrs

1. Overview of electronic payment technology

1. The online shopping experience
2. Limitations of traditional payment instruments
2. Electronic or Digital cash
1. Properties of electronic cash
2. Digital cash in action
3. Electronic checks
1. Benefits of electronic checks
2. Electronic checks in action
4. Online credit card based systems
1. Types of credit card payments
2. Secure electronic transaction
5. Online financial instruments
1. Debit cards at point of sale
2. Debit cards and electronic benefit transfer
3. Smart cards
6. Consumer, legal and business issues

UNIT X: Electronic commerce and retailing LH.4 hrs

1. Changing retail industry dynamics

1. Overbuilding and capacity
2. Demographic changes
3. Consumer behavior
2. Mercantile models from the consumer’s perspective
1. Distinct phases of a consumer Mercantile model
2. Pre-purchase preparation
3. Purchase consummation

38
 4. Post-purchase interaction
3. Management challenges in online retailing
1. Retailing strategy
2. Managing channel conflict
3. Pricing online products and services
4. Design of layout of an online store

UNIT XI: Marketing and advertising LH.3 hrs

4. Getting found on the Internet

5. Personalization
6. Virtual societies
7. Localization
8. Banner Ads
9. Launching a new product

References:

1. Uma G Gupta, “Management Information System, A Managerial Perspective”, Galgotia

Publication Pvt. Ltd.
2. Larry long, “Management Information System”, PHI
3. Ravi Kalkota, Andrew B. Whinston, “Electronic Commerce, A Manager’s Guide”, Pearson
Education Asia
4. Ravi Kalkota, Andrew B. Whinston, “Frontiers of Electronic Commerce”, Pearson
Education

39
 Purbanchal University
MBA III Semester
LH:-32
Course Title: Organization Change and Design
Code No: CO 532
Area of Study: Core
Credit: 2

Course Objectives

The Course will discuss how to manage organization-wide structural and cultural changes that lead
to organizational design(s) that enhance organizational effectiveness. From this course the student
will be understand the mechanics of organizational change and apply theoretical analysis to design
organizational change processes

Course Contents

Part I: The Organization and Its Environment LH. 4 hrs

• Organizations and Organizational Effectiveness

• Stakeholders, Managers, and Ethics
• External Environment & Organizational Relationships
• Managing in a Changing Global Environment
• Case Study

Part II: Organizational Change LH. 8 hrs

• Types and Forms of Organizational Change

• Planning and process of organizational change
• Organizational Transformations: Birth, Growth, Decline, and Death
• Strategies for change: Directive strategy, Expert strategy, Negotiating strategy, Educative
strategy, Participative strategy
• Case Study

Part III: Organizational Decision Making in changing environment LH. 8 hrs

• Decision Making, Learning, Knowledge Management, and Information Technology

• Innovation, Entrepreneurship, Creativity, transformation and change management
• Managing Conflict, Power, and Politics
• Case Study

Part IV: Organizational Development and Design LH. 5 hrs

• Basic Challenges of Organizational Design

• Designing Organizational Structure: Authority and Control
• Designing Organizational Structure: Specialization and Coordination
• Case Study

Part V: Organizational Culture LH. 4 hrs

40
 • Creating and Managing Organizational Culture
• Organizational Design and Strategy in a Changing Global Environment
• Case Study

Part VI: Technology and organizational effectiveness LH. 3 hrs

• Organizational Design, Competences, and Technology

• Case Study

References:
Cummings, Thomas G. and Christopher G. Worley, Organisation Development and Change,
Thomson Learning

Ramnarayan S., T.V. Rao and Kuldeep Singh, Organisation Development Interventions and
Strategies, Response Books, New Delhi

French, Wendell L. and Lecil H. Bell, Organisation Development, PHI, New Delhi

Huse, F E. and Cummings, T G. Organization, Development and Change. 3rd ed. New York, West,
1985

41
 Purbanchal University
MBA III Semester
LH:-32
Course Title: Entrepreneurship
Code No: CO 533
Area of Study: Core
Credit: 2

Course Objectives:
This course aims to acquaint the students with challenges of starting new ventures and enable them
to investigate, understand and internalize the process of setting up a business

Course Content
Unit I: Concept of Entrepreneurship LH. 4 hrs
Definition, Types and Significance, Entrepreneurial Traits/Characteristics, Functions of an
entrepreneur

Unit II: An Overview of Entrepreneurship LH. 8 hrs

Role and importance of entrepreneur in economic growth, Distinction between an entrepreneur and a
manager, Entrepreneurship and innovation, Meaning of Small Enterprises, Problems of small
enterprises in Nepal and Global, Women entrepreneurship: Scope, importance and problems, Case
Study on Women Entrepreneurship

Unit III: Entrepreneurship Motivation LH. 4 hrs

Maslow's Need Hierarchy Theory, Mc Cleilland's Acquired Needs Theory, Motivating Factors,

Unit IV: Growth of Entrepreneurship in Nepal LH. 8 hrs

Growth of Entrepreneurship in Nepal, Factors for Growth (Economic and Non-economic), Rural
Entrepreneurship, Importance and problems of rural entrepreneurship, INGOs and NGOs in ED in
Nepal, Entrepreneurship Competency Development (ECD) in Nepal, Case study in Rural
Entrepreneurship and ECD
Unit V: Institutional Support to Entrepreneurship in Nepal: Financial Support Agencies
LH. 4 hrs
Role of Commercial Bank (ADB, NABIL, NBL, RBB etc), Role of Development Bank (Gramin
Bank, Nirdhan Bank etc.), Role of Finance Companies and Cooperatives

Unit VI: Institutional Support to Entrepreneurship in Nepal: Technical & Logistic Support
LH. 4 hrs
Government Agencies: DoI, IEDI, CTEVT, and Industrial States, Specialized Agencies: FNCCI,
BMOs, Consultancy Agency: Law Firm, Audit Firm, BDS providers

References:
Hisrich, Robert D., Michael Peters and Dean Shephered, Entrepreneurship, Tata McGraw
Hill, New Delhi
Lall, Madhurima, and Shikha Sahai, Entrepreneurship, Excel Books, New Delhi 4.

Charantimath, Poornima, Entrepreneurship Development and Small Business Enterprises, Pearson

Education, New Delhi

42
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: Financial Theory & Corporate Policy
Code No: FN 531
Credit: 3

Course Objectives

The objective of this course is to enable the students to understand financial theory, empirical evidence, and
applications and provide an appreciation for their significance in the real world so developing the skills
required for conducting research in finance.

Course Description

Unit I: Introduction LH.3 hrs

Overview of nature of finance, finance functions, goals of financial management, concepts and practice of
agency theory within the corporation, empirical evidences on financial management practices.

Unit II: Financial ratios as predictors of corporate failure LH.6 hrs

Overview of financial statements and financial ratios; financial ratios, empirical evidences on financial
ratios as predictors of corporate failure.

Unit III: Portfolio Theory & Market Equilibrium LH. 12 hrs

Overview of portfolio theory: Utility theory, mean & variance of single asset, mean & variance of
portfolio of assets, correlation & covariance, the portfolio opportunity set, the efficient set, selection of
optimal portfolio, market equilibrium (the CML), pricing inefficient portfolios, the capital asset pricing
model (the SML), the CAPM: applications & evidences, portfolio beta, required return on securities,
inflation and SML, the CAPM and the market return on risky debt, CAPM and cost of equity, CAPM and
WACC, CAPM and capital budgeting, CAPM & investment decision, factors affecting beta, empirical
evidences on CAPM, arbitrage pricing theory: macroeconomic variables related to the APT, difference
between the CAPM and the APT, and current status of the APT.

Unit IV: Investment decisions LH.6 hrs

Overview of techniques of capital budgeting, comparison of net present value with internal rate of return,
cash flows for capital budgeting problems, projects with different lives, empirical evidence and
applications.

Unit V: Capital structure and cost of capital LH.9 hrs

Overview of capital structure and cost of capital; empirical evidences; cost of capital, corporation finance
and the theory of investment.

Unit 6: Working capital management LH. 6 hrs

Overview of working capital management including the management of cash, receivables, and
inventories; Empirical evidence and applications.

Unit 7: Dividend policy LH. 6 hrs

Overview of dividend policy, theory, empirical evidences and applications

43
References:
1. Thomas E. Copeland, J. Fred Weston and Kuldeep Shastry, Financial Theory and Corporate Policy,
Pearson Education.
2. Eugene F. Brigham, and Michael C. Ehrhardt, Financial Management: Theory and Practice, Thomson
Asia, Singapore.

Articles:
1. Brandon Julio and Youngsuk Yook, ‘Political Uncertainty and Corporate In Cycles’, The Journal of
Finance, VOL. LXVII, NO. 1, February 2012.
2. Cecilla Wagner Ricci “A survey & analysis of receivables practices in American Corps.”, FPE, 1999.
3. Choong Tze Chua, Jeremy Goh, and Zhe Zhang, ‘Expected Volatility, Unexpected volatility, and the
Cross-section of Stock Returns’, The Journal of Financial Research, Vol. XXXIII, No. 2, Summer 2010,
Pages 103–123.
4. G. William Schwert, ‘Stock Volatility during the Recent Financial Crisis’, European Financial
Management, Vol. 17, No. 5, 2011, 789–805.
5. Harold Bierman, “Capital Budgeting in 1993”, Financial Management, Vol. 24, 1993
6. Hyun-Han Shin and Luc Soenen, “Efficiency of working capital management and corporate profitability”,
Financial Practice and Education, (Fall/Winter 1998), 37-45.
7. James O. Horrigan. “A Short history of Financial ratio analysis”, The Accounting Review, (April,
1968),pp. 284-294.
8. Laurence Booth, Varouj Aivazian, Asli Demirguc-Kunt, and Vojislav Maksimovic, “Capital structure in
developing countries”, The Journal of Finance, (February 2001), pp.87-119.
9. Lawrence D. Schall, Gary L. Sundem and William R. Geusbeek Jr., “ Survey and analysis of capital
budgeting methods”, The Journal of Finance, (March 1978), pp.281-286.
10. Lawrence J. Gitman and Pieter A. Vandenberg, “Cost of capital techniques used by major US firms:1997
vs 1980”, Financial Practice and Education, (Fall/Winter 2000), pp. 53-68.
11. Marc Deloof, “Does working capital management affect profitability of Belgian firms?”, Journal of
Business Finance & Accounting, 30 (3) & (4), April/May 2003, pp.573-587.
12. Nicolae G. Arleanu, Stavros Panageas and Jianfeng Yu, ‘Technological Growth and Asset Pricing’ The
Journal of Finance, VOL. LXVII, NO. 4, August 2012, pages 1265-1292.
13. Robert Connolly and Chris Stivers, ‘Macroeconomic news, stock turnover, and volatility clustering in
daily stock returns’, The Journal of Financial Research, Vol. XXVIII, No. 2, Summer 2005, Pages235–
259.
14. Stephen H. Archer and Charles A. D’Ambrosio, The Theory of Business Finance, (New York: The
Macmillan Company), 1968.
15. Varouj Aivazian, Laurence Booth and Sean Cleary, ‘Do emerging market firms follow different dividend
policies from US firms?’, The Journal of Financial Research, Vol. XXVI, No. 3, Fall 2003 Pages 371–
387.

44
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: Capital Structure Management
Code No: FN 532
Credit: 3

Course Objectives:
This course aims to provide the graduates with an understanding of the concept and principles of
capital structure and thus develop analytical skill particularly in taking appropriate capital structure
decision.

Course Content
Unit I: Introduction. LH.3 hrs
Capital structure decisions and maximization of shareholders’ wealth; Distinction between financial structure
and capital structure; Optimal capital structure: significance, goals, and features; Considerations in designing
appropriate capital structure.
Unit II: Intermediate Financings LH.10 hrs
Term loans: characteristics of bank term loan, terms of loan, loan installment and repayment schedule; Lease
financing: significance, types of leasing (operating, financial, sales and lease back, direct), determination of
lease rent by lessor; Leasing versus owning decision ( present value cost and IRR method of analysis)
Unit III: Common Stock Financing LH.8 hrs
Rights of holders of common stock; Nature of voting rights: cumulative and non-cumulative voting;
Preemptive right; Use of rights in financing: value of rights and effect on shareholders’ wealth.
Unit IV: Refunding Operation LH.5 hrs
Refunding decision of debt and preferred stock under present value approach
Unit V: Warrants and Convertibles LH.12 hrs
Meaning of warrants; Characteristics; Valuation of warrants and use of warrants in financing; Meaning of
convertibles; Rationale for the use of convertibles; Conversion ratio and conversion price; Conversion value;
call policy on convertibles ; Convertibles and their effect on capital structure.
Unit VI: Theory of Capital Structure LH.10 hrs
Introduction; Approaches to capital structure: NI approach, NOI approach, and traditional approach;
Modigliani and Miller position: Arbitrage argument; Corporate and personal taxes; Effect of bankruptcy costs
and agency costs; Pecking order theory; Empirical evidence concerning capital structure.

References:
1. Van Horne, James C., Financial Management and Policy: PHI, New Delhi
2. Weston, J. Fred and Thomas E. Copeland, Managerial Finance: The Dryden Press, NY
3. Copeland, T.E., Weston, J.F., Shastri, K., & Katz, J.M., Financial Theory and Corporate Policy:
Pearson, New Delhi

45
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Consumer Behavior
Code No: MK 531
Credit: 3

Course objective:
This course aims to provide the theoretical basis for analyzing consumers’ purchase behaviors and
their implications in designing marketing strategies.

Course Content

Unit I: Introduction L.H. 4

Concept and nature of consumer behavior analysis, Relevance of consumer behavior in
marketing management

Unit II: Theory and Models of Consumer Behavior L.H. 8

Behavioral science and consumer behavior, Development of theories for consumer behavior
analysis, Consumer behavior models: Traditional models, behavioral science models, and
contemporary models (Nicosia, Howard-Seth, EBK, Engel, Black well and Kollat models).

Unit III: Consumer Decision Process L.H. 12

Problem recognition: types of problems, problem recognition process, and marketing
implications. Information search: types and sources of information, amount of information,
and marketing implications. Evaluation: affective, attribute-based and attitude-based choices.
Evaluative criteria. Marketing interventions in evaluation. Purchase: outlet choice and brand
choice. Marketing interventions in purchase decisions. Post purchase behavior: cognitive
dissonance, satisfaction, complaints, and product dispositions. Marketing implications of the
post purchase outcomes.

Unit IV: Individual Determinants L.H. 12

Perception: information processing and perceptual process, factors influencing attention and
interpretation. Learning: classical conditioning, cognitive, and vicarious learning. Memory:
short-term and long-term memory. Motivation: sources of consumer motivations.
Personality: personality theories and their applications in marketing. Attitude: attitude
development, attitude theories and models, marketing communication and attitude change.

Unit V: Socio-environmental Determinants L.H. 12

Family influences: family life cycle, and family purchase decisions. Social groups: types of
group, group properties, reference group’s influences. Social class: social class stratification
and characteristics. Social class’s influence in consumer behavior. Culture and sub-culture:
characteristics of culture, cultural dynamism, and cultural influences on consumer behavior.

46
References
David L. Louden and Albert J. Della Bitta, Consumer Behavior, Tata McGraw Hill, New Delhi.
Leon G. Schiffman, Consumer Behavior, Prentice Hall Of India, New Delhi.
Del I. Hawkins, Roger J. Best and Kenneth . Coney, Consumer Behavior, Tata McGraw Hill,
New Delhi.
Engles, James F., Roger D. Blackwell and David T. Kollat, Consumer Behavior, The Dryden
Press, New York

47
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Marketing Research
Code No: MK 532
Credit: 3

Course Objective:
The objective of this course is to enable students learn the process, tools and techniques of marketing
research

Course Content

UNIT I: INTRODUCTION L.H. 6

1. Concept and classifications of Marketing Research

2. Marketing Manager’s and marketing Researcher’s complaint about each other plus their
responsibility and involvement in research process.
3. Marketing Research Suppliers and Services
4. Organization of Marketing research
5. Scientific Methods in Marketing Research:
a. Concept of Scientific Method
b. Difficulties in applying scientific methods in Marketing research
6. Marketing Research Process
7. Career in Marketing Research
8. Ethics in Marketing Research
9. Problem definition : Concept and process

UNIT II: MARKETING RESEARCH DESIGN L.H. 9

1. Concept, Elements and Importance of Research Design
2. Classification of Research Design:
a. Exploratory Research Design – Meaning, Purposes and Methods
b. Descriptive Research Design – Meaning, Purposes and Methods
c. Experimental Research Design – Meaning, Purpose and Methods
3. Methods of Collective Primary Data
a. Questionnaire and its construction procedure
b. Observation and Its Method
c. Interview and Its Types
4. Secondary Data Their Pros and cows and classification and Criteria for Evaluating
secondary data
5. Sampling Terminologies, Process and Methods
6. Fieldwork
a. Concept if fieldwork and fieldworker
b. Fieldwork Process
c. Common Sources of Error in Fieldwork and Their Minimization

UNIT III: DATA ANALYSIS AND REPORTING L.H. 11

1. Concept and Stages of Data Analysis (Editing, Coding, Classifications and Tabulation)
48
 2. Data Analysis Methods:
a. Descriptive Analysis and Its Tools
b. Statistics Analysis and Its Tools
3. Meaning, Formulation and Test of Hypothesis
a. Hypothesis Testing Procedure and use of unlavariate, Bi-bariate and Multi-bariate
tools.
4. Presentation of Marketing research reports

UNIT IV: PRODUCT RESEARCH L.H. 6

1. Research for Developing product specification

2. Concept test and its Methods
3. Product test and its Methods
4. Test Marketing, its Direct and indirect cost and techniques
5. Brand Image and Identity Research

UNIT V: ADVERTISING RESEARCH L.H. 5

1. Copy testing Research and its methods

2. Media Research and Media Audiences methods of Audience Measurement
3. Measurement of Advertisement Effectiveness

UNIT VI: MARKET AND SALES RESEARCH L.H. 5

1. Market/ Sales potential Analysis, its uses and methods

2. Sales forecasting and its methods
3. Sales Analysis and its Bases
4. Distribution cost Analysis

UNIT VI: ATTITUDE AND PSYCHOGRAPHIC RESEARCH L.H. 6

1. General methods of collecting and measuring attitude data
2. Specific Methods of collecting and measuring attitude data
3. Multidimensional scaling of perception and preferences
a. Concept, uses and limitation of Multidimensional scaling
b. Conducting Multidimensional scaling
4. Motivation Research

References:
1. Boyd, Harper W., Jr., Westfall, Ralloh and Stasch, Stanley F. (2005). Marketing Research :
text and cases, Delhi : Richard D. Erwin
2. Kerlinger, F.N. (1986). Foundation of Behavior Research New York : Holt, Rinehart and
Winston.
3. McGown, K.L. (1989). Marketing Research: Text and cases Mass , Winthrop Publications
4. Saunders, M., Lewin P., and Thornbill (2003). Research Pearson Education
5. Sekeran, U. (2007) Research methods for business : A Skill Building approach. Singapore:
John witey and Sons
6. Green, Paul E. Tull, D.S. and Albaum, G.(2005). Research for marketing decicions New
Delhi:PHI
7. Brenson, Mark L. Lerine, David M., and Krebbiel, Timothu (2002). Basic business statictics.
Englewood clifos, N.J.: Prentice Hall.

49
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Human Resource Planning and Development
Code No: HR 531
Credit: 3

Course objective:
The objective of this course is to develop a conceptual and advance understanding of human resource
planning and career development.

Course Content
Unit I: Introduction L.H. 8
Concept and objectives of HRP, Types of HR plan, Factors affecting HRP, Approaches- Social
Demand Approach, Rate of Return Approach and Manpower Requirement Approach, Qualitative
and quantitative dimensions of HRP, Labour market behavior and its impact on HRP, Analysis of
performance and productivity, Micro and macro HRP, Labour economics.
Unit II: Human Resource Information System L.H. 8
Concept, Objectives of HRIS, HRIS states of development, HRIS module, HRIS stages and
development, Types of information, sources of information, Method of data collection, Procedure of
maintaining HRIS at macro and micro level.
Unit III: Human Resource Planning Process L.H. 12
Forecast and Projection, Types of HR forecasts, Time scale of HRP forecasts, Methods of HR
demand forecasting at macro and micro level, Supply forecasting, Wastage analysis, age population
balance, Pattern of internal movement of employees in the organization Issues and difficulties in
manpower forecasts, Manpower planning models; productivity, technology and HRP.
Unit IV: Career Planning L.H. 12
Succession planning: Concept, Objectives and process, Career planning and development, Stages of
career, early career and mid career crisis and its management, types of career development programs,
issues in career development process, careers anchors, career development and employment
empowerment.
Strategic Human Resources Planning, HR accounting and audit
Concepts, methods and tools for strategic manpower, key steps for strategic HRP, a business process
approach to HRP. Strategic HRP in Nepalese organizations. Methods for valuation of human
resources, HRD audit- concepts and importance, HRD research, HRD and national planning.
Unit V: Human Resource Planning in Nepal L.H. 8
Demographic trend analysis, Forecasting of demand and supply of technical and non-technical
manpower in Nepal, gap analysis, Shortage of skilled manpower and its effect on development,
issues of human resource development at the national level.

References:
James W Walker, Human Resource Planning, McGraw Hill
M.J. Kavanagh , Human Resource Information System: Development and Application.
D.K. Bhattacharya, Human Resource Planning, 2012, Second edition, Excel Books
Vivek Paranjpee, Strategic Human Resource Planning, 1997 ed., Allied Publisher

50
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Industrial Labour and Managerial Relations
Code No: HR 532
Credit: 3

Course Objective
The course prepares the students to grasp and apply the principles of Industrial Relations and
develop an awareness of the significance of industrial peace, causes of various labor relations,
conflict and its techniques and resolution.

Course Content
Unit I: Industrial Relations – Definition and Main Aspect L.H. 5
Concept and Definition of Industrial Relations, Evolution of Industrial Relations, Approaches
to Industrial Relations.

Unit II: Labor Unions L.H. 5

Concept and Definition, Objectives of Labor Unions, Functions of Labor Unions, Labor
Union in Nepal.

Unit III: Labor Laws and Legislation. L.H. 5

Labor Act, Trade Union Act, Labor Legislation in Nepal, Minimum Wage Legislation

Unit IV: Industrial Conflict L.H. 5

Causes if Industrial Conflict and Strike, Prevention and Resolution of Industrial Conflict

Unit V: Labor Management Cooperation/ Worker’s Participation in Management L.H. 8

Meaning and Goals, Level and Forms of Labor Management Cooperation and Worker’s
Participation, Worker’s Participation in Management in Nepal.

Unit VI: Labor Welfare and Social Security L.H. 10

Concept and Objectives of Labor Welfare, Types of Labor Welfare Program, Concept and
Method of Social Security, Labor Welfare and Social Security in Nepal.

Unit VII: ILO and Nepal L.H. 5

Governing Principles and Objectives of ILO, Functions and Activities of ILO, Structure of
ILO, Labor Standards, ILO and Nepal.

Unit VIII: Comparative Industrial Relations L.H. 5

Comparison of Industrial relations of different major countries

References:

• Mamoria, C.B., S. Mamoria and S.V. Gankar, Dynamics of Industrial Relations,

Mumbai: Himalaya Publishing House
• Monappa, Arun, Industrial Relations, New Delhi, Tata McGraw-Hill Publishing House
• ILO, Labor Administration, A profile on Nepal, Kathmandu: ILO Office
• Shyam B Katuwal, Management of Industrial Relations, Molung Foundation, 2011
51
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: International Business Environment
Code No: IB 531
Credit: 3

Course Objective: This course aims to acquaint the graduate students regarding critical issues of
international environment and also intends to enhance their understanding over the implication of
such environment in the competitive world.

Course Content
Unit I: Introduction and overview: L.H. 6
World- Continents; Countries- idea about its location; Major geographical areas;
International Business: An overview; types of international business; the external environment; the
economic and political environment, the human cultural environment; influence on trade and
investment patterns; recent world trade and foreign investment-trends, country risk.

Unit II: Major Economic Systems: L.H. 8

Overview of world economic systems, Capitalism: Elements of the market economy, freedom of
enterprise, competitive market: supply and demand, private property, market structure: monopoly
and oligopoly, competition policy, social market capitalism, Asian Capitalism, The planned
economy, From State plan to market: the example of China; Globalization and regionalization
Unit III: The Cultural Environment Facing Business L.H. 5
Identification and dynamics of culture, social structure, Religious and Ethical Systems, Western
Values and Asian Values, the debate, organizational culture, cultural Change , Cultural globalization,
Behavioral Practices Affecting Business,
Unit IV: The Political and Legal Environment Facing Business: L.H. 9
Introduction: the political environment basic political ideologies, how political factors affect
business, Nation- State and political framework: Territoriality and the state, sovereignty, political
risk and national security, Transitional democracies; Regional divergence in democratic transition,
Transitional democracies and international business. Global politics :The United Nations, The
European Union, formulating and implementing political strategies, The Legal Environment: How
legal system affect business, Legal issues in international business, the growing impact of
international law on business
Unit V: Technology and Innovation: L.H. 6
Concept and processes, Technology Transfer: Channels for international technology transfer,
Technology diffusion and innovation, Information and communication Technology (ICT): the
technology revolution, the internet and e-commerce, biotechnology, Globalization and technological
innovation
Unit VI: International Financial Environment: L.H. 8
Introduction, International capital markets: Stock exchange, Bond markets; Development of
International Monetary System: The gold standard, The Bretton Woods agreement; Foreign
Exchange in the contemporary environment; Exchange rate systems, Money markets; The IMF and
World Bank, Global markets for corporate control: Mergers and acquisitions, Trends in cross-border
mergers, the global financial environment and developing countries
Unit VII: Challenges of the International Environment: L.H. 6

52
Global and national environments: an overview, change in business environment, challenges of
environmental protection and climate change, Challenges of the new information age, Globalization
and diversity: the way ahead

References:
• Morrison, Janet (2002); The International Business Environment, Diversity and the Global
Economy; Great Britain, PALGRAVE
• Daniels, John, D., Radebaugh, Lee H. and Sullivan Daniel P,( 2004): International Business;
Environments and Operations, Patparganj Delhi, Pearson Education (Singapore) Pvt. Ltd,
Indian Branch.
• Hill, Charles W.L. (2007); International Business; Competing in the Global Market Place:
New York, USA, McGraw-Hill Irwin.
• Rugman, Alan M. and Hodgetts, Richard M. (2004), International Business, Pearson, LPE,
Delhi, 3rd edition.
• Paul, Justin, (2005), International Business, New Delhi, Prentice-Ha of India Pvt. Ltd. 2nd
edition.
• Cherunilam, Francis (2011); International Business; Text and Cases, New Delhi, PHI
Learning Pvt. Ltd. 5th edition.

53
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: Export Import Management
Code No: IB 532
Credit: 3

Course Objective:
The basic objective of the course is to focus on realities of export import management in the global
scenario and inject the knowledge and vision among the students in rationalizing the export import
management of developed and developing world.

Course Content
Unit-I L.H: 14
Significance of procedures and documentation in international trade; procedures and documentation
as trade barriers; WTO provisions; Aligned Documentation System (ADS); official machinery for
trade procedures and documentation; ITC(HS) classification System; Role of ICC; INCOTERMS;
nature of export/trading houses.

Unit-II L.H 12
Export order processing; export contract; export price quotations; shipping and custom clearance of
export and import cargo; central excise clearance; main export and import documents; Role of
forwarding agents; cargo insurance and claim procedure.

Unit-III L.H: 12
Methods of payment in international trade; documentary collection of export bills; realization of
export proceeds; pre-shipment and post-shipment finance; role of EXIM bank

Unit-IV L.H: 10
Major export promotion schemes in Nepal – duty exemption scheme; facility for deemed exports;
Export promoting institution’s – role of export promotion councils, commodity boards and trade
promotion board

References:
M.D. Jitendra, Export Procedures and Documentation, Rajat Publications, Delhi.
Pervin Wadia, Export Markets And Foreign Trade Management, Kanishka Publications, New
Delhi.
WTO(2012). FOCUS and PRESS RELEASE. Geneva: WTO Press
Bertil Ohlin (1991). Theory of International Trade, OUP
World Bank Annual Report (Current Year)

54
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Purchasing and Material Management
Code No: PS 531
Credit: 3

Course Objectives
The main goal of the course is to provide students in business administration with an in‐depth
understanding of the key activities involved in buying and utilizing materials as well as their impact
on an organization’s performance. The secondary objective is to develop the students’ skills in
communication, teamwork, and critical thinking through classroom discussions and case analysis.

Course Content
UNIT I: L.H. 4
Introduction to Materials Management – Introduction, Operation Environment, The Supply
Chain Concept, What is Materials Management, Supply Chain Metrics

UNIT II: L.H. 7

Production Planning System – Introduction, Manufacturing Planning and Control System,
Sales and Operations Planning, Manufacturing Resource Planning, Enterprise Resource
Planning, Making the Production Plan

UNIT III: L.H. 8

Purchasing – Introduction, Establishing Specifications, Functional Specification Description,
Selecting Suppliers, Price determination, Impact of Material Requirements Planning on
Purchasing, Expansion of Purchasing into Supply Chain Management, Organizational
Implications of Supply Chain Management.

UNIT IV: L.H. 8

Forecasting – Introduction, Demand Management, Demand forecasting, Characteristics of
Demand, Principles of Forecasting, Collection and Preparation of Data, Forecasting
Techniques, Some Intrinsic Methods of forecasting: Average Demand, Moving Averages,
Exponential Smoothing

UNIT V: L.H. 7
Materials Requirement Planning – Introduction: nature of Demand, objectives of material
requirement planning, linkages to other manufacturing planning and control functions. Bills
of Material

55
 UNIT VI: L.H. 6
Inventory – Aggregate Inventory Management, Item Inventory Management, Inventory and
the Flow of Material, Supply and demand Patterns, Functions of Inventories, Objectives of
Inventory Management, Inventory Costs

UNIT VII: L.H. 8

Just-in-Time Manufacturing and Lean Production – Introduction, Just-in-Time Philosophy,
Waste, Lean Production, Lean Production Tools, Choosing from MRP (ERP), Kanban or
Theory of Constraints. The Agile Supply Chain – Introduction: concept of agility, Agile Drivers
and Practices

References
Arnold, J.R. Tony, Chapman, Stephen N., and Clive, Lloyd M. Introduction to Material
Management, 6th ed., Pearson Prentice Hall, 2008.
Gopalakrishnan, P., Handbook of Materials Management, Prentice Hall of India, 1996.
Harrison, Alan and Hoek, Remko van, Logistics Management and Strategy: Competing through the
supply chain, 3rd ed., Pearson Education Limited, 2008.
Lamer Lee and Donald W. Dobler, Purchasing and Material Management, Text and cases, Tata
McGraw Hill, 1996.
Monczka, Robert M., Handfield, Robert B., Giunipero, Larry C., Patterson, James L., Purchasing and
Supply Chain Management ,4th ed. South-Western Cengage Learning, 2009.

56
 Purbanchal University
MBA III Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Designing and Managing the Supply Chain
Code No: PS 532
Credit: 3

Course Objective:
The aim of this course is to give the students intermediate knowledge in the supply chain
management, with an emphasis on terminology and basic decision problems. The course will cover
core subjects dealing with supply chain management and management of different logistics processes
within the organization. The students will learn theoretical skills in operational management focused
on decisions made by upper level managers in an organization with main focus on supply chain
structures and on issues of cooperation and coordination among members in the supply chain.

Course Contents:
Unit I: Logistics and the Supply Chain L.H. 8
• Definitions, concepts, structure and tiering of logistics and the supply chain
• Emergence of supply chain management (SCM)
• 7- R for efficient SCM
- Right material, Right quantities, Right condition, Right place, Right time, Right customer,
Right cost
• Important dimensions in Logistics
- Material flow, Information flow, Distribution, Network and capacity planning, & Supply
chain development
• Competing through logistics
• Competing with logistics as a strategy
• Relationship in the supply chain
• Value chain (Porter’s model)
• Theory of constraints (TOC)
• Supply chain strategies,
• Critics of the SCM.

Unit II: Putting the end-customer first L.H. 8

• Concepts about the marketing perspectives on SCM: Business to Consumers (B2C) and
Business to Business (B2B);
- The marketing perspectives on customer expectations, &
- Information revolution (Procurement, supply chain development, and new product
development; Buyer seller relationships; Impact on Industry structure)

• Segmentation and demand forecasting

- General segmentation criteria;
- Important characteristics of segmentation;
- Prerequisites of segmentation
- Demand theories
57
 - Demand elasticities
• Quality of service and customer loyalty (customer satisfaction, customer loyalty, Components
of customer service)
• Setting priorities for logistics strategy.

Unit III: Managing the lead time frontier L.H. 8

• Concept of lead time frontier
• The role of time in competitive advantage
- Time- based competition
- Variety and complexity
- Time- based initiatives
- Time based opportunities to add value and reduce cost &
- Limitations to time-based approaches
• Measurement and implementation of time based strategies
- Time based process mapping
• Managing timeliness in the logistics pipeline
- Make to stock (MTS)
- Assemble to order (ATO)
- Make to order (MTO)

Unit IV: Supply chain planning and control L.H. 6

• The supply chain game plan
- Planning and control within manufacturing,
- Managing inventory in the supply chain,
- Planning and control in retailing
• Overcoming poor coordination in retail supply chains
- Efficient consumer response (ECR)
- Collaborative planning, forecasting and replenishment (CPFR)
- Vendor-managed inventory (VMI)
- Quick response (QR)

Unit V: Just – in – time (JIT) and the agile supply chain L.H. 6
• Just - in - time and lean thinking
- The just - in - time system and its application to logistics
- JIT management and zero defects
- The seven wastes
- Concept of lean thinking, principles of lean thinking and its application to logistics
- Role of lean practices

• The agile supply chain

- Concept of agility and its implication to competitiveness of the supply network
- Fisher’s supply chain matrix
- Characteristics and distinguishing attributes of lean supply and agile supply
- Successful agile practices

58
Unit VI: Value, logistics cost, integrating and sourcing in the supply chain L.H. 6
The concept of value and the application to SCM; Division of total costs and their application to
SCM; Activity Based Costing; A balanced measurement portfolio; Supply chain operations
reference model (SCOR); Use of cost information to create more value; Drivers of procurement
value; Integration in the supply chain; Choosing the right relationship; Partnerships in the supply
chain; Integration of upstream supply processes; Barriers for strategic partnership in the supply
chain; Managing supply chain relationships; Purchase portfolio matrix (Kraljic Portfolio Matrix).

References:
Alan Harrison and Remko van Hoek (2011), Logistics Management and Strategy – Competing
Through the Supply Chain, Fourth Edition, Pearson Education Limited, England, Prentice Hall
Publication.
Shah, Supply Chain management: Text and Cases, Pearson Education India, 2009
Langley, C. J; and Coyle, J. J. (2008), Managing supply chains: A Logistics Approach; South-
Western / Cengage Publication

59
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Capstone
Course Title: Strategic Management
Code No: CA 541
Credit: 3

Course Objectives:
This capstone course aims to develop students’ skill in using the tools and techniques of strategic
management to analyze business environment, and formulate and implement business strategies in
the dynamic and competitive environment.

Unit 1: Introduction [6]

Business Policy and the Evolution of Strategic Management; Conceptual Introduction to Strategy,
Levels of Strategy; Introduction to Strategic Management – Definition, Model of Strategic
Management Process; Understanding Strategic Intent, Business Vision, Mission, Objectives, Goals

Unit 2: Environment and Analysis [10]

Part A
▪ Environmental Analysis – Components of External environment; Models of External
Environment Analysis – PESTEL, SWOT, ETOP; Pitfalls in Environmental Scanning;
▪ Industry Analysis – Industry features; Industry Boundaries; Industry structure; Industry
attractiveness;
▪ Competitive Analysis – Role of competitive forces in shaping strategy; Porter's Five Forces
Model; Competitor Analysis – Competitor's strategy, Competitor's performance, Competitor's
strengths and weaknesses, Competitor's retaliation;

Part B
▪ Internal Analysis – Importance; Dynamics – Organizational resources, Organizational behavior,
Strengths and Weaknesses, Synergistic effects, Competencies, Organizational capability,
Strategic and Competitive advantage;
▪ Value Chain Analysis – Concept, Usefulness of Value Chain Analysis;
▪ Core Competence – Concept, Relationship between core competence and core competitive
advantage;

60
▪ Competitive Advantage – Concept, Sources of competitive strategy, Building blocks of
competitive advantage – super efficiency, superior quality, superior innovation, superior
responsiveness, Sustaining Competitive advantage;

Unit 3: Strategy Formulation and Choice [10]

▪ Introduction; Generating Strategic Alternatives;
▪ Strategic Analysis and Choice – Nature of Strategic Analysis and Choice; Portfolio Analysis –
Concept and Assessment of Portfolio Analysis; BCG Matrix and GE-Nine Cell; Relationship
between culture and strategy choice;
▪ Corporate Strategy – Expansion, Stability, Retrenchment, Combination strategies; Concentration
strategies; Integration strategies; Diversification strategies;
▪ Business Strategy – Concept; Generic Business strategies – Cost leadership, Differentiation,
Focus; Industry Life Cycle Model;

Unit 4: Strategy Implementation [10]

▪ Nature of strategy implementation; Interrelationship between formulation and implementation –
forward linkages and backward linkages;
▪ Resource Allocation – Importance; Approaches – Top-Down, Bottom-Up, Strategic budgeting;
Factors affecting resource allocation;
▪ Structural Implementation – Importance of Organizational structure; Types of Organizational
Structures; Organizational Design and Organizational Change;
▪ Leadership and Behavioral Implementation – Strategic leadership and its importance; Role of the
strategic leader; Corporate culture and its relationship with strategy; Corporate Politics and
Strategic Use of Power;

Unit 5: Strategic Evaluation and Control [6]

▪ Nature of Strategic Evaluation and Control; Importance and Barriers;
▪ Strategic control – Premise control, Implementation control, Strategic surveillance, Special Alert
control;
▪ Operational control – Process of Evaluation, Setting standards, Measurement of performance,
Analyzing variance, Taking corrective actions

61
Unit 6: Current Issues in Strategic Management [6]
Corporate Social Responsibility (CSR) – Introduction, Need and Benefits of CSR;
Business Ethics – Introduction, Importance, Unethical Behavior, Ethical Dilemma;
Corporate Governance – Governance and Social Responsibility, Social Responsiveness;

References:
Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition, 2008.
Thomas L. Wheelen, J. David Hunger and Krish Rangarajan, Strategic Management and Business
policy, Pearson Education., 2006
Fred. R. David, Strategic Management and cases, PHI Learning, 2008.
Charles W.L. Hill & Gareth R. Jones, Strategic Management Theory: An Integrated approach,
Biztantra, Wiley India, 2007.
Gautam, Dhruba Kumar, Strategic Management Concept & Application, Asmita Publication,
Kathmandu, 2006

62
 Purbanchal University
MBA IV Semester
LH:-32
Nature of Course: Capstone
Course Title: International Business
Code No: CA 542
Credit: 2

Unit I: Introduction LH 5
International Business –Definition; Internationalizing business-Advantages –factors causing
globalization of business; International business environment; Protection Vs liberalization of global
business environment.
Unit II: International Trade and Investment LH 8
Promotion of global business – the role of WTO – Multilateral trade negotiation and agreements,
Tariff and Non-tariff Barriers, Regional trade blocks; Challenges for global business; Global trade
and investment scenarios; Theories of international trade and theories of international investment.
Balance of Trade and Balance of Payment
Unit III: International Business Strategy LH 8
Foreign market entry strategies; Country evaluation and selection, Country Risk Analysis – Political,
Social and Economic – Cultural and Ethical practices – Halsteade model; Factors affecting foreign
Investment decisions; Impact of FDI on home and host countries; Types and motives for foreign
collaboration; Control mechanisms in IB.

Unit IV: Financial Management of International Business LH 6

Methods of payment in International Trade; Harmonizing accounting difference across countries;

currency translation methods for consolidating financial statements; the LESSARD-LORANGE
Model;

Unit V: Challenges in IB LH 5

Cross cultural challenges in IB; International staffing decisions; Expatriate staff; Conflict in
international business- sources, types and negotiation, Ethical dilemmas in International Business,
and social responsibility issues.

References:

Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata McGraw Hill,
2009.
John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New
Delhi, 2000.
Sundaram, Anant K and Steward J. Black, The International Business Environment: Text and
Cases, Prentice Hall of India, New Delhi
K. Aswathappa, International Business, Tata McGraw Hill, 2008.
Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, Thomson,
Bangalore, 2005.
Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management, Tata
McGraw Hill, 2006.
Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004.
63
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: Financial Derivatives and Engineering
Code No: FN 545
Credit: 3

Course Objective:
This course aims at providing the students with the knowledge of different types of financial
derivatives and the mechanisms of their markets, and the fundamentals of financial engineering.

Unit I: Introduction
L.H. 6
Exchange-traded Markets; Over-the-counter Markets; Forward Markets; Definition and characteristics of derivative
instruments; Application of financial derivatives; No-arbitrage principle; Speculation Vs Hedging; Types of Traders;
Hedgers; Speculators; Arbitrageurs.

Unit II: Future Markets L.H. 8

Forward Contracts: definition, advantage, disadvantage; Futures contract: definition and
characteristics; Distinction between forward contract and futures contract; Role of clearing house in
trading futures contracts and futures position administration; Ways to close futures position; Types of
futures contracts; Purpose of futures markets.

Unit III: Option Markets L.H. 8

Definition of call and put option; Option buyer and option writer; European and American option;
Mechanics of option market: clearing house, types of option trade, margin rule, and price quotation;
‘In the money’, ‘out of the money’, and ‘at the money’ put and call options.

Unit IV: Option Payoffs and Option Strategies L.H. 10

Analyzing Short and long option positions and payoff diagram; Covered call strategy; Portfolio
hedging strategy; Option valuation using Binomial and Black and Scholes model.

Unit V: Swaps Market L.H. 8

Motivations for entering into a swap agreement; Swap agreement terminology; Interest rate swaps;
Currency swaps
Unit VII: Financial Engineering L.H. 8
Option combinations; Synthetic instruments; The Swap as a portfolio; Portfolio insurance
References:
Robert W. Kolb, Futures, Options & Swaps, Blackwell, Oxford
John C. Hull., Options, Futures, and Other Derivatives, Pearson Education, Inc
S. Eckl, J.N. Robinson, and D.C. Thomas, Financial Engineering, Blackwell, Oxford
Kiran Thapa , Jhabindra Pokharel, Financial Derivatives and Risk Management, Ashmita
Books Publishers & Distributors

64
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: International Financial Management
Code No: FN 546/ IB 545
Credit: 3

Course Objectives:
This course aims at providing knowledge to the students on the concepts and theories and their
applications in international business and finance, international trade and foreign investment, and
foreign exchange rate risk management.

Unit 1: An Overview of Multinational Financial Management LH 5

Goals of international Financial Management; Globalization of world Economy; Emerging global

markets and international opportunities; Overview of multinational corporations (MNC); MNC’s cash
flows and valuation model for an MNC.

Unit 2: International Monetary System LH 5

Evolution of international monetary system; international flow of funds; Factors effecting
international trade flows; Balance of payment and correcting balance of trade deficits;
International capital flows.

Unit 3: International Financial System LH 5

International financial market; foreign exchange market; Euro currency market; Euro credit market;
Euro bond market; interest rate comparison among countries; International stock market; Effects of
financial market on MNC’s value.

Unit 4: The Foreign Investment Decision LH 6

Direct foreign investment (DFI): Motives and benefits; International diversification and its benefits on
multiple project; Risk and return analysis of international projects; Impact of DFI on MNC’s value.
Unit 5: Multinational Capital Budgeting LH 7
Subsidiary Vs parents prospective; Inputs for multinational capital budgeting; Analysis and example
of multinational capital budgeting; Risk adjustment; Impact of multinational capital budgeting on
MNC’s value.

Unit 6: Country Risk and Political Risk Management LH 6

Types of country risk assessment; Techniques of assessing country risk; Quantifying and rating
country risk; Capital budgeting and country risk; Political risk measurement and management; Post
expropriation policies; Growth optional and project evaluation

Unit 7: Multinational Cost of Capital and Capital Structure LH 7

65
 Cost of capital for MNC; Cost of capital across countries; Capital structure decision; Interaction
between subsidiary and parent financing decision; Target capital structure on local Vs global basis;
Capital structure across countries
Unit 8: Taxation of Multinational Firm LH 5
Taxation of multinational corporation and tax incentives for foreign trade; Tax haven and MNC;
Taxation and corporate organization
Unit 9: Long Term Financing Decision LH 8
Actual bond financing cost; Comparing bond denomination alternatives; Financing with floating rate
euro bonds; Exchange risk of foreign bonds; Long term financing in multiple currencies; Swaps to
hedge financing cost; Foreign debt maturity decision; impact of long term financing decision on
NMC’s value.

References:
Jeff Madura, International Financial Management, Asian Books Pvt Ltd, New Delhi.
A.C. Shapiro, Multinational Financial Management: John Wiley & Sons, NY.
Bekaert, Geert, Hodrick, Robert J., International Financial Management, Prentice-Hall India

66
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: Management of Financial Institutions
Code No: FN 544
Credit: 3

Course Objective:
The main objective of this course is to provide a conceptual framework of current issues in managing
financial institutions and their risk management. The course basically aims at imparting conceptual
and analytical skills to the students on the issues relating to management of financial institutions. The
specific objectives of this course are as follows:
• To understand the role of financial institutions in financial system.
• To understand and analyze the bank performance measures.
• To understand the operations and management of commercial banks and other depository institutions.
• To understand the basics of insurance functions and mutual funds operations.
• To comprehend the legal-regulatory environment in which banks and other financial institutions
operate.
• To learn the basics of financial institution management, including analysis of their financial
statements; asset management; liability management; and capital adequacy management.
• To understand the financial risks faced by the various financial institutions and the various methods to
manage them.

Course Contents:
UNIT I: Introduction and Overview of Financial Institutions LH 4
• Overview of Financial Institutions.
• Economic Functions Performed by Financial Institutions.
• Role of Financial Institutions in the Financial System as a whole.
• Types and Growth of Financial Institutions in Nepal.
• Structure of the Nepalese Economy and Financial System.
UNIT II: Regulatory body - Central Bank LH 3
• Introduction
• Objectives
• Functions
• History of Central Banking system in Nepal

67
UNIT III: Banking and the Management of Financial Institutions LH 8
• The Bank Balance Sheet.
• Basics of Banking.
• General Principles of Bank Management: Liquidity Management, Asset Management, Liability
Management and Capital Adequacy Management.
• Off-Balance Sheet Activities: Loan Sales, Generation of Fee Income, Trading Activities and Risk
Management Techniques.
• Measuring Bank’s Performance: Bank’s Income Statement, Measures of Bank Performance.
• Recent Trends of Bank Performance Measures in Nepal.

UNIT IV: Commercial Banking Industry and Other Depository Institutions LH 8

• Definition of a Commercial Bank.
• Size, Structure and Composition of the Commercial Banking Industry.
• Technology in Commercial Banking.
• Financial Statements of Commercial Banks and Their Analyses.
• Regulation of Depository Institutions in Nepal: Balance Sheet and Off-Balance Sheet Regulations.
• Development Banks, Finance Companies and Finance Cooperatives in Nepal: Their Roles, Size,
Structure and Compositions.

UNIT V: Management of Insurance Companies LH 6

• Overview of Insurance Companies
• Fundamentals of Insurance
• Types of Insurance
• Life Insurance Companies: Meaning and Their Functions
• Types of Life Insurance Policies and Their Determination.
• Property and Liability Insurance Companies: Meaning and Their Functions
• Determining the Profitability to Property and Liability Insurance Companies.
• Regulation of Insurance Companies in Nepal.
• Existing Scenario of Insurance Industries in Nepal.

UNIT VI: Credit Risk Management in Financial Institutions LH 7

• Need to Manage Risk by Financial Institutions.
• Types of Risks Incurred by Financial Institutions.
• Overview of Credit Risk Management.
• Credit Risk Analysis: Cash Flow Analysis, Ratio Analysis, Common Size Analysis
68
 • Credit Scoring Models
• Calculating Return on a Loan

UNIT VII: Liquidity Risk Management in Financial Institutions LH 6

• Overview of Liquidity Risk Management.
• Causes of Liquidity Risk.
• Liquidity Risk and Depository Institutions: Asset Side Liquidity Risk, Liability side Liquidity Risk
and Measuring bank’s Liquidity Exposure
• Liquidity Risk and Insurance Companies.
• Liquidity Risk and Mutual Funds.

UNIT VIII: Interest Rate Risk Management in Financial Institutions LH 6

• Overview of Interest Rate Risk Management.
• Methods of Interest Rate Risk Measurement and Management: Repricing Model and Duration Model.
• Insolvency Risk Management.

References:
• Anthony Saunders and Marcia Millon Cornett. (2006). Financial Markets and Institutions. Tata
McGraw Hill Publishing Company Limited, New Delhi.
• Anthony Saunders and Marcia Millon Cornett. (2003). Financial Institutions Management: A Risk
Management Approach. McGraw Hill, Irwin, USA.
• Frederic S. Mishkin and Stanley G. Eakins. (2006). Financial Markets and Institutions. Pearson
Education Inc. and Dorling Kindersley (India) Pvt. Ltd.
• L.M. Bhole. (2005). Financial Institutions and Markets: Structure, Growth and Innovations.
Tata McGraw Hill Publishing Company Limited, New Delhi.
• Meir Kohn. (2005). Financial Institutions and Markets. Tata McGraw Hill Publishing Company
Limited, New Delhi.
• Ram Sharan Kharel and Dilli Ram Pokhrel. (April 2012). Does Nepal's Financial Structure Matter
for Economic Growth? NRB Working Paper. Nepal Rastra Bank Research Department.
• Nepal Rastra Bank. (2012). Banking and Financial Statistics. NRB: Bank and Financial Institution
Regulation Department, Statistics Division.
• Banks and Financial Institutions Act, 2063 (2006).
• Nepal Rastra Bank. Quarterly Economic Bulletin (various issues). NRB: Central Office, Baluwatar,
Kathmandu.
69
• Dipak Bahadur Bhandari, Financial Institutions and Markets, Ashmita Books Publishers &
Distributors,
• Insurance Act, 1992.
• Insurance Regulation, 1993

• Insurance Board, Nepal. Annual Reports (Various Issues)

70
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Finance
Course Title: Security Analysis and Investment Management
Code No: FN 543
Credit: 3

Course Objective
The objective of the course is to provide participants with a sound understanding on investment
opportunities, security analysis an investment decision making. The course also aims to enable
participants’ value financial assets and portfolio of financial assets based on what they have learnt in
the previous core subjects in the area of financial management in the preceding semester.

Unit I: Introduction [LH 3]

Meaning of Investment; Characteristics of Investment; Real assets Vs financial assets; Objective of
Investment; Investment Vs Speculation; Investment Vs Gambling, Investment Process; Ongoing
trends in investment environment.

Unit II: Security Markets, Instruments and Trading [LH 6]

Money market; Bond market; Equity securities; Derivative Markets. Security issue, trading and
regulation in Nepal, Market Indexes; Value weighted index, Price weighted index, Equally weighted
index, NEPSE Index. Buying in margin and short sales.

Unit III: Mutual Funds and Other Investment Companies [LH 5]

Investment companies; types of investment companies; Mutual funds; cost of investing in mutual
funds; Investment performance of mutual fund.

Unit IV: Security Analysis [LH 6]

Macroeconomic and industry analysis: The domestic and global economy, Demand and supply
shocks, Fiscal and Monetary Policy, Business Cycle: Industry analysis.
Equity valuation models: Balance sheet valuation methods, Intrinsic value versus market price,
dividend discount models, price earnings ratio, inflation and equity valuation, explaining and
forecasting the stock market behavior.

Unit V: Risk and Return [LH 4]

Single period rate of return, measuring rate of return over Multiple periods, expected return,
Investment risk, Sources of risk, measuring risk; standard deviation, variance, coefficient of
variation, covariance and correlation coefficient.

Unit VI: Diversification of Risk and Portfolio Analysis: [LH 10]

71
 Portfolio risk and return, capital allocation between risky assets, portfolio of one risky asset
and one risk free asset, the optimal risky portfolio with two risky assets. Diversifiable and
Un-diverisfiable risk; beta coefficient of individual and portfolio.

Unit VII: Equilibrium in Capital Market [LH 5]

The Capital Assets Pricing Model: Introduction and Extensions of CAPM. Arbitrage Pricing
Theory (APT); Arbitrage opportunities and profit, APT and well diversified portfolios, Betas
and Expected Returns, Security Market Line, APT and CAPM.

Unit VIII: Market Efficiency: [LH 5]

Random walks and the efficient market hypothesis, Implications of the EMH for Investment
Policy: Technical and Fundamental Analysis, Active vs passive portfolio management, Event
studies, test of predictability in stock market return.

Unit IX: Empirical Evidence on Security Returns: [LH 5]

Tests of CAPM, Measurement in error in Beta, The EMH and the CAPM, Tests of
Multifactor CAPM and APT.

References:
1. Bodies, Z. Kane A and Marcus A. J. Investments:, Tata Mcgraw Hill
2. Sharpe, W. F., Alexander G. J., and Bailey, J. V., Investments, Prentice- Hall of India
3. Francis , J. C., Investments:Analysis and Management (7th ed.), McGraw-Hill, Inc
4. Annual reports of SEBON and NEPSE
5. Jones, Charles P., Investments:Analysis and Management(9th ed.)
6. Reilly, F. K. Investment Analysis and Portfolio Management. New York: MCGraw Hill
7. Tanganatham M., & Madhumathi R., Investment Analysis and Portfolio Management (1st
ed.) Pearson Education

72
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Planning and Managing Retail Business
Code No: MK 543
Credit: 3

Course Objective:
The Course will focus on understanding of the retail business and explore manufactures’ perspective on
retail management.

Course Content:

Unit 1 L.H 6

Retailing- Meaning, Nature, Classification, Growing Importance of Retailing, Factors influencing

Retailing, Functions of Retailing, Retail as a career

Unit 2: L.H. 6
Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, The
changing Structure of Retail, Classification of Retail Units,

Unit 3: L.H. 8
Retail formats: Store & Non Store Retailing –-Franchising- Unconventional channels Corporate
chains, Retailer Corporative and Voluntary system, Departmental Stores, Discount Stores, Super
Markets, Warehouse Clubs

Unit 4: L.H. 8
Varity of Merchandising Mix, Retail Models and Theory of Retail Development, Business Models in
Retail, Concept of Life cycle Retail.

Unit 5: L.H. 6
Retail Location: Factors affecting location decision – Site Selection – Location based retail
Strategies

Unit 6: L.H. 8
Store Design: Interiors and Exteriors - Store layout – Types of layouts – Factors affecting store
layout – Store image mix – Store Façade – The Internet Store.

Store Administration: Floor space management–Managing store inventories and display

Unit 7: L.H. 6
Retail Communication Mix: Planning retail communication - Managing in-store promotions and
events

73
References:

Berman, Berry & Evans, Joel R.; Retail Management; A Strategic Approach;
PHI/Pearson Education; New Delhi.
2. Levy Michael & Weitz Barten W.; Retailing Management; Tata McGraw Hill, New
Delhi.
3. Newman, Andrew J. & Cullen, Peter; Retailing: Environment & Operations; Vikas
Publishing House; New Delhi.
4. Duane; Retailing; Thomson Learning; Mumbai
5. Gilber, David; Retail Marketing Management; Pearson Education; New Delhi.
6. Diamond, Jay and Gerald Pintel Retailing. Prentice-Hall, NJ, 1996.
7. Morgenstein, Melvin and Harriat Strong in Modern Retailing, Prentivce-Hall, NJ, 1992.

74
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Sales and Distribution Management
Code No: MK 544
Credit: 3

Course Objective:
The Course will focus on understanding of the Sales and Distribution and its management..

Course Content:
UNIT 1 L.H 7
Sales Management – Definition and Meaning, Objectives of Sales Management, Sales
executive as coordinator, Sales management and control, Informal and formal sales control,
Sales control and organization.

UNIT 2 L.H 7
Sales setting – Environmental and managerial forces that impact sales, Sales channels,
Industrial/commercial/public authority selling, Selling for resale, Selling services, Sales
promotions, Exhibitions, Public relations.

UNIT 3 L.H 7
Personal Selling Objectives and Skills – Types of personal selling objectives, Sales
forecasting methods, Introduction to personal selling, The opening, Need and problem
identification, The presentation and demonstration, Dealing with objections, Negotiation,
Closing the sale, Follow-up.

UNIT 4 L.H 7
Recruitment, Selection and Compensation – The importance of selection, Preparation of the
job description and specification, Sources of recruitment, The interview; Devising a sales
compensation plan, Types of compensation plans, Fringe benefits

UNIT 5 L.H 7
Sales Personnel Evaluation – The sales force evaluation process, The purpose of evaluation,
Setting standards of performance, Gathering information, Measures of performance,
Appraisal interviewing. Sales displays; Sales meetings, Sales contests; Quotas; Sales
territories; sales budgeting and control
UNIT 6 L.H 7
Participants in distribution system; role and function of intermediaries; designing the
distribution channel; conflict and power in the channel

UNIT 7 L.H 6
Selection and motivation of the intermediaries; distribution analysis, control and
management; distribution logistics; distribution costs, control and customer service

75
References:
Gupta , S.L., Sales & Distribution Management, Excel Books, N.Delhi.
Still Richard, Cundiff Edward and Govoni Norman, Sales Management: Decisions, Strategies and
Cases, Prentice Hall of India Pvt. Ltd. New Delhi.
Rosenbloom, Bert., Marketing Channels : A Management View, The Dryden Press, Thomson
Learning, Bombay.
Anderson, Rolph E., Professional Sales Management, McGraw Hill Publishing Co. Ltd.
Stern, Louis W., El-Ansary Adel J.& Coughlan Anne, Marketing channels, PHI, N. Delhi
Pelton, Lou E, Strutton David & Lumpkin, James R, Marketing Channels - A Relationship
Management Approach, TMH, N.Delhi.

76
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Services and Industrial Marketing
Code No: MK 545
Credit: 3

Course Objective:
This course aims to provide students with the knowledge and skill in marketing of services and
Industrial goods.
.

Course Content:
Unit-I L.H 8
Distinctive aspects of service management: Nature of services; goods vs. service marketing;
customer involvement in service process; managing service encounters; customer behaviour in
service settings.

Unit-II L.H 8
Targeting customers: Managing relationships and building loyalty; complaint handling and service
recovery; positioning a service in the marketplace; creating the service product and adding value

Unit-III L.H 8
Pricing strategy for services: Customer education and service promotion; creating delivery system;
enhancing value by improving quality and productivity.

Unit–IV L.H 8
Nature of industrial marketing; industrial vs. consumer marketing management; industrial marketing
concepts; nature of industrial buying, industrial marketing environment.

Unit-V L.H 8
Dynamics of industrial buyer behaviour; industrial marketing strategy; assessing marketing
opportunities; industrial marketing segmentation; targeting market and positioning.

Unit-VI L.H 8
Product strategy in industrial marketing; formulating channel strategy; marketing logistics;
developing the industrial sales force: planning, organizing and controlling the selling function.

References:
Payne, The Essence of Service Marketing, Prentice Hall of India, N.Delhi.
Christopher Lovelock, Service Marketing: People, Technology, Strategy, Pearson Education,
N.Delhi.
Rampal, M.K. and Gupta, S.L., Service Marketing, Galgotia Publishing Co, N.Delhi.
Reeder, Robert R., Brierty Edward G. & Reeder Betty H, Industrial Marketing: Analysis,
Planning and Control, PHI, N.Delhi
Havaldar, Krishna K., Industrial Marketing, Tata McGraw Hill Pub Co. Ltd., N.Delhi

77
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization Marketing
Course Title: Advertising Management
Code No: MK 546
Credit: 3

Course objective:
This course aims to develop a basic understanding of the field of Advertising and develop students’
skill in promotion planning, designing advertising strategy, creating advertising, and using media
properly.

Course Contents:

Unit – I; INTRODUCTION: L.H 10

Marketing Communication and Advertising; Concept and Nature of Advertising; Types of
Advertising; Dimension of Advertising – social dimension, economic dimension, psychological
dimension, informative dimension; Social Issues in Advertising; Key Players in Advertising
Business; determination of target market, advertising objectives; DAGMAR approach; building of
advertising programme- message, headline, copy, logo, appeals, illustrations

Unit – II: ADVERTISING AGENCY RESEARCH AND SELECTION: L.H 4

Role of Ad Department in Ad Creation; Concept and Types of Ad Agencies; Functions and Need of
Ad Agencies; Selection Strategies of Ad Agencies;

Unit – III: MESSAGE DESIGN AND COPY WRITING: L.H 6

Concept and Factors in Message Design; Message Strategies; Use of Ad Appeals in Ad Message;
Concept and Elements of Ad Copy; Message Formats for Copy Writing

Unit – IV: CREATION OF ADVERTISEMENT COPY: L.H 8

Copy Writing for Print Advertising; Copy Writing for Outdoor AD; Copy Writing for Transit Ad;
Copy Writing for Direct Mail Ad; Copy Writing for Radio Commercials; Copy Writing for
Television Ad; Copy Writing for Infomercials and Interactive Commercials; Message Design and
Copy Writing for Internet Ad; Principles of Ad Layout for Copy Writing;

Unit – V: MEDIA PLANNING AND SELECTION: L.H 3

Concept and Process of Media Planning; Media Research and Selection; Media Scheduling;

Unit – VI: ADVERTISING BUDGETING AND APPROPRIATION: L.H 5

Factors in Ad Budgeting; Approaches to Ad Budgeting; Process of Ad Budgeting; Establishing Ad

Appropriation; Methods for Establishing Ad Appropriation;

78
Unit – VII: ADVERTISEMENT EFFECTIVENESS TESTING: L.H 6

Concept of Copy and Ad Effectiveness Testing; Areas of Ad Effectiveness Testing; Models for
Measurement of Total Effectiveness of Advertising Campaign; (PACT and DAGMAR)

Unit – VIII: GLOBAL ADVERTISING PRACTICES: L.H 6

Advertising Practices in Nepal; Advertising Agencies in Nepal and Their Role; Nepalese
Advertisements vs. Foreign Advertisements; Approaches to the International Ad Campaign;

Problems of Advertising Internationally; Legal Considerations in Ad Business at Home and

International Markets;

References:

• Belch & Belch, Advertising and Promotion: An integrated marketing communications

perspective, TATA McGRAW-Hill, New Delhi.
• O’Guinn, Allen and Semenic, Advertising & Integrated Brand Promotion, Thomson South-
Western, Delhi.
• Wells, Burnett and Moriarty, Advertising: principles and practice, Prentice-Hall of India,
New Delhi.
• Sangeeta Sharma and Raghuvir Singh, Advertising Planning and Implementation, Prentice-
Hall of India, New Delhi.
• John Wilmshurst and Adrian Mackay, The Fundamentals of Advertising, Butterworth
Heinemann, Delhi

79
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Compensation Management
Code No: HR 543
Credit: 3

Course Objectives:
This course aims to develop student’s understanding of the compensation and helping them in
designing compensation and benefits plans in achieving organizational goals in today’s highly
competitive environment.

Course Contents
Unit I: L.H. 6
Concept, objectives, components, and influencing factors of employee’s compensation
Unit II: L.H. 8
Managing compensation: designing a compensation system, internal and external equity in
compensation system, framework of compensation policy, and compensation as a retention strategy.
Unit III: L.H. 10
Strategic perspectives in compensation: business strategy and compensation, strategy pay decision,
competency based compensation program and diagnosis and benchmarking.
Unit IV: L.H. 10
Performance based compensation: concept, performance and motivation, pay for performance
system, meeting the challenges of pay for performance system, and types of pay for performance
plan.
Unit V: L.H. 14
Wage and salary administration: concept, wage determination process, method of wage fixation,
theories of wages, types of wages, and wage differential.
Incentives and fringe benefits: concept, types, kinds of fringe benefits, and fringe benefits in Nepal.
Compensation of special groups, statutory provisions related to compensation.

References:
Kanchan, Bhatia .(2011). Compensation Management. Mumbai: Himalayan Publishing House.
Agararwala, Tanuja. (2012). Strategic Human Resource Management. New Delhi; Oxford
University Press.
Halder, Uday. and Sarkar, Juthinka. ( 2012). Human Resource Management. New Delhi. Oxford
University press.
Jyothi,P. and Venkatesh,D.N. (2013). Human Resource Management. New Delhi: Oxford
University Press.

80
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Performance Management: Systems and Strategies
Code No: HR 544
Credit: 3

Course Objective:
Performance management is the most critical function and strong determinant of organizational
excellence. This course is designed to develop appreciation and skills essential for designing and
instituting effective performance management systems and strategies.
Students will gain practical skills through self-reflection, discussion, case studies, reading, literature
reviews, research and application.

Course Contents:
UNIT I: Introduction to Performance Management LH. 5
Concept of Performance Management, Characteristics, Objectives and Principles of Performance
Management, Role of Appraisal in Performance Management, Challenges to Performance
Management, Performance Management Process, Performance Management and Human Resource
Management, Performance Management and Strategic Planning Linkage.

UNIT II: Performance Management System and Strategies LH. 6

Objectives, Functions, Characteristics of effective PMS, Components of PMS, Competency based
PMS, Electronic Performance Management, Corporate and Business Level Strategic Plans,
Objectives, Targets, Goals, Target and Performance Management, Scorecards.

UNIT III: Performance Planning and Appraisal LH. 7

Concept of Performance Planning, Characteristics, Objectives, Importance & Methodologies,
Components of Performance Planning, KPIs (Key performance Indicators) Process & Barriers to
Performance Planning, Competency Mapping, Methods of Competency Mapping, Appraisal Process,
Approaches, Methods & Common Rating Errors.

UNIT IV: Performance Management Implementation LH. 6

Bottlenecks, Strategies & Factors affecting PM implementation, Operationalizing Change through
Performance Management, Building & Leading high performance team, Organizational Culture and
Performance Management.

UNIT V: Performance Monitoring and Counseling LH. 7

Concept, Characteristics, Objectives, Importance and Process of Performance Monitoring, Ongoing
Mentoring and Protégé Development
Performance Counselling: Concept, Principles of Performance Counselling, Performance
Counselling Skills & Performance Counselling for higher job performance.

UNIT VI: Performance Management Strategic and Interventions LH. 6

Reward based performance management; career based performance management, team based
performance management, culture based performance management; measurement based performance
management; competency based performance management; leadership based performance
management.

81
UNIT VII: Ethics in Performance Management LH. 4
Principles, Ethical Issues & Dilemmas, Developing Code of Ethics, Performance Management in
MNCs

UNIT VIII: Role of HR Professionals in Performance Management System LH. 3

Appraising HR function, Future role of HR Professionals in Performance Management in
Knowledge Millennium.

UNIT IX: Emerging Concepts LH. 4

HR Bench Marking and Performance Management, HR Out Sourcing and Performance
Management, Role of Mentoring on Performance Management, Performance Management in
developing Countries

Reference:
Aguinis, Herman, Performance Management, Pearson Education, Inc. 2nd Edition

Kandula, Srinivas R., Performance Management, PHI, New Delhi.

Rao, T.V., Performance Management and Appraisal Systems, Response Bank, New Delhi.

Cardy, Robert L., Performance Management: Concepts, Skills and Exercise, PHI, New
Delhi.

Cascio, W. F. , Managing Human Resources: Productivity, Quality of work life, Profits,

Singapur: MGraw Hills.

Dessler, G. and Varkkey, B., Human Resource Management, New Delhi: Prentice Hall.

Acharya, Bawani Shanker, Human Resource Management: Emerging Concepts,

Challenges & Applications, Kathmandu: Asmita Books Publishers and Distributors.

82
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Industrial and Labour Legislation
Code No: HR 545
Credit: 3

Course objectives:
This course is designed to impart knowledge to the students about the various dimensions of
industrial and labour legislations so as to make them capable to understand the legal limitations in
Human Resource Management and thereby handle the issues of human relations properly in
organizations. The objective of this course is to acquaint the students with special laws pertaining to
human resource management and establishment and operation of organization. This course also
focuses on the wages, working conditions, health, hazards and accidents and special laws pertaining
to special groups like contract labour, apprentice, plant workers.

Course detail:
Unit I: Introduction LH. 4
Concept, Nature, Function, Forms (supreme/delegated), sources and History of industrial and labour
legislation; Legislation as an effective source of law and it's overall working in Nepal; Duty to
comply with the laws. Labour Administration: Concept, functions and systems; labour administration
in Nepal, ILO and its influence on labor legislation; legal framework of HRM, International labour
standard and Nepal.
,
Unit II: Industrial Enterprises LH. 8
Classification, establishment, operation and regulation of various enterprises under prevailing laws;
Roles of contract, Firm, Agency, Partnership and Companies Law as Vehicles of Industrial
Enterprises; Contract: Meaning, nature, formation, termination of contract and remedies for breach
of contract; Firm: Meaning ,nature, formation and termination of Firm; Agency: Meaning, nature,
formation, termination of Agency. Partnership: Meaning, nature, formation and termination of
partnership; Company: Meaning, nature, formation, working and winding up of companies

Unit III: Labour Legislations LH. 8

Concept, need, nature, scope and principles of labour legislations; Development of labour
legislations at the backdrop of first labour law and successive Labour Acts of Nepal together with
Labour Policy of Nepal; Trade unionism: Concept, procedure for registration of a trade union,
cancellation of registration, appeal, rights and Privileges of a registered TU, duties and liabilities of
trade union in Nepal in light with Trade Union Act and rules,
Labour Act: Labour Act and ILO standards, features and provisions of present Labour Act, different
committees and their roles.
Jurisdiction of specialized laws: Tea estate, contract Labour, child labour

Unit IV: Labor- management relations LH. 8

Industrial peace: Industrial Peace and Collective Bargaining in light with relevant Nepalese Laws
and ILO standards; role of different committees and authorizes in maintaining peace and harmony in
enterprises; Labour Relations Committee and WPM; Industrial Dispute: Right to strikes and lock-
outs, nature and kinds of disputes, consequences of industrial disputes, statutory measures of dispute
settlement, power and functions of various regulating bodies towards the settlement of disputes;
Grievance handling: Meaning, procedure and role of proper grievance handling. Discipline:
83
Meaning, objectives, approaches, offences and penalties, procedure for disciplinary action, code of
discipline in labour and civil service Act in Nepal
Unit V: Administration of wages, welfare and security LH. 12
Wage and salary: Concept of wages; Legislative provision for wages, incentives, provident fund,
fringe benefits, bonus and perks; Legal provision for retirement benefits; Concept of gratuity and
pension; Eligibility for payment of gratuity, determination of gratuity/ pension under Labour Act and
Civil Service Act.
Labour Welfare and security: Employment and security of service; Concept, scope,
theories/approaches and principles; Types, provisions and practice of labour welfare measures: Intra
mural and extra mural, statutory and non-statutory, working hours, annual leave, provident fund,
rights and duties of employees and employers in establishing work place; Welfare Officer: Statutory
position, role and functions of Welfare Officer; Health and safety: Meaning, objectives, provisions
for health and safety under Labour Act.
Social Security: Concept and meaning of social insurance and social assistance; Schemes, provision
and practice for social security; Social security against employment injury, accident and death,
disablement (total and partial disablement); Quantum and method of distribution of compensation
and other contingencies provision relating to workmen’s compensation.

Unit VI: Challenges of the administration of industrial and labour law LH. 8
Challenges and legal provision for appointment, conditions of service, transfer, retrenchment and
layoff, termination of employment, discharge, dismissal, resignation, compulsory retirement,
retirement, justified dismissal and closure, merger and acquisition, privatization of PEs; protection of
weaker sections of labour: women and children, , sexual harassment; Corporate social
responsibilities( CSR) , provisions fo special type of enterprise under Labour Act
.
References:
Legislative Procedure: Concerned Articles of the Interim Constitution of Nepal, 2063.

Acts: Nepal Agency Act, 2014; Private Firms Registration Act, 2014 ; Industrial Enterprises Act,
2049; Industrial Trainee Training Act, 2039; Labour Act,2048; Trade Union Act,2049; Child
Labour ( Prohibition and Regulation) Act,2056 ; Bonus Act,2034; Contract Act,2056;
Partnership Act,2020; Arbitration Act: Companies Act, 2063, Foreign Employment Act, 2064 ,
Civil service Act; Privatization Act
S.N.Misra, Labour and Industrial Laws, Central law Publication, Allahabad
BD Singh, Labour Laws for Managers, Excel Books, Delhi
Giuseppe Casale and Alagandram Sivananthiran, Fundamentals of Labour Administration, ILO,
2010
Robert Heron, Labour Administration: An Introduction, ILO, 1998
Labour Administration Series of ILO

Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj, Industrial Relations and Labour Laws,
Tata McGraw-Hill Publishing Company Limited New Delhi, 2012

Bisheshwar Man Shrestha, Industrial Relations Management

CK Allen, Law in the Making, Chapter 6(Legislation), Indian Reprint 2002, Universal Law
Publications, Delhi,

ILO, Labour Administration: A profile on Nepal, ILO Kathmandu

84
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization HRM
Course Title: Strategic Human Resource Management
Code No: HR 546
Credit: 3

Course Objective:
This specialization area course aims to familiarize students on the theory and practice of strategic
human resource management. This course offers a detail picture of how successful organizations
manage human resources in order to compete effectively in a dynamic, global environment.

Course Detail:
Unit I: Introduction to Strategic HRM LH. 6
Definition, need and importance; Introduction to business and corporate strategies; Integrating HR
strategies with business strategies; Developing HR plans and policies

Unit II: Human Resource Environment LH. 6

Technology and structure; Workforce diversity; Demographic changes; Temporary and contract
labour; Global environment; Global competition; Global sourcing of labour; WTO and labour
standards

Unit III: Recruitment and Retention Strategies LH. 8

Online recruitment; Employee referrals; Recruitment process outsourcing; Head hunting; Executive
education; Flexi timing; Telecommuting; Quality of work life; Work - life balance; Employee
empowerment; Employee involvement; Autonomous work teams

Unit IV: Training and Development Strategies LH. 5

Creating a learning organization; Competency mapping; Multi-Skilling; Succession planning; Cross
cultural training

Unit V: Performance Management Strategies LH. 6

Defining key result areas (KRA); Result based performance; Linking performance to pay; Merit
based promotions

Unit VI: Reward and Compensation Strategies LH. 6

Performance based pay; Skill based pay; Team based pay; Broad banding; Profit sharing; Executive
Compensation; Variable pay

Unit VII: Retrenchment Strategies LH. 5

Downsizing; Voluntary retirement schemes (VRS); HR outsourcing; Early retirement plans; Project
based employment

Unit VIII: Human Aspect of Strategy Implementation LH. 6

Behavioral issues in strategy implementation; Matching culture with strategy; Human side of
mergers and acquisitions; Leadership, power and politics; Employee morale; Personal values and
business ethics

85
References:

Strategic HRM – Jeffery Mello, Thompson publication, New Delhi

Strategic HRM – Charles Greer, Pearson education Asia, New Delhi
Strategic HRM - Michael Armstrong, Kogan page, London
Strategic HRM – Agarwal, Oxford university press, New Delhi
Human resource management – Garry Dessler, PHI, New Delhi

86
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: Intellectual Property Right
Code No: IB 543
Credit: 3

Course Objective:
The course provides an understanding, overview and functioning of various laws and agreement in
protecting intellectual’s property of companies at national and international level.

Course Content:
Unit I: Introduction L.H 14
Concept and meaning of Intellectual Property, Importance of Intellectual Property, Kinds of
Intellectual Property,
Industrial Property:
a. Patent: Meaning and nature of patent, invention, Novelty and Utility, Infringement of patent rights,
inventive step
b. Trademark: Meaning and nature, Distinctiveness, Similarity and Deceptive similarity, Statutory
rights, infringement of trademark rights, remedies
c. Design: meaning and nature, ownership of design, acquisition of design rights, remedies against
infringement of the rights

Copyright: Nature and meaning, kinds, ownership of copyright, infringement of copyright, remedies
against infringement of copyright.
Other intellectual properties like: geographical indications, trade secrets, traditional knowledge,
protection plant varieties, farmers’ rights, bio-diversity, bio-technology,
Sources of Intellectual Property Law
Licensing, registration, ownership, transfer, assignment of IP

Unit II: Historical Development in general L.H 12

International Conventions on Intellectual Property: Paris Convention for the Protection of Industrial
Property, 1883; Berne Convention for the Protection of Literary and Artistic Works, 1886; Hague
Agreement Concerning the International Deposit of Industrial Designs, 1923; NICE Agreement
Concerning the International Classification of Goods and Services, 1957; Rome Convention, 1961;
Locarno Agreement Establishing International Classification of Industrial Designs, 1968;
Agreement on Trade Related Aspects of Intellectual Property Rights, 1994; Trademark Law Treaty,
1994; TRIPs
World Intellectual Property Organization (WIPO) –function, role, membership

Unit III: Existing legal provisions in Nepal L.H 16

a. Patent, Design and Trademarks Act, 1965
b. Copyright Act, 2002
c. Foreign Exchange Regulation Act, 1974
d. Foreign Investment and Technology Transfer Act, 1992
e. Consumer Protection Act,1998
f. Export Import (control) Act, 1957
87
 g. Electronic Transactions Act, 2006

Institutional mechanism in Nepal:

a. Functions of Nepal Copyright Registrar’s Office
b. Functions of Nepal Copyright Protection Society
c. Functions of Music Royalty Collection Society-Nepal
d. Functions of Computer Association of Nepal
e. Functions of Film Producer’s Association Nepal
f. Functions of Film Development Board

Unit IV: L.H 6

IPR dispute settlement: IPR disputes; IPR dispute settlements (Under Nepalase laws, Under
TRIPs)
Some leading court cases on IPR in Nepal and abroad

References:
Patent, Design and Trademarks Act, 1965
Copyright Act, 2002
Copyright Rules, 2004
Foreign Exchange Regulation Act, 1974
Foreign Investment and Technology Transfer Act, 1992
Consumer Protection Act, 1998
Export Import (control) Act, 1957
Electronic Transactions Act, 2006
Competition Promotion and Market Protection Act, 2063 (2007)
Srijana Sharma, Intellectual property Right, Nepal American Legal Information Center, January, 2008

88
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: International Marketing
Code No: IB 544
Credit: 3

Course Objective:
The course seeks to develop international marketing skills on a sound theoretical and conceptual
foundation. It provides an insight into global marketing environment and the managerial decision
making in the context of contemporary dynamics of the global markets.

Course Contents:

UNIT – I: Introduction: L.H. 8

• Concept and Features of International marketing;

• Development of International Marketing;
• Differences in Domestic and International Marketing;
• Growing Trend of Internationalization and Globalization;
• Attractions of International/ Global Marketing;
• The International Marketing Task: Environment Analysis, preparation and implementation of
international marketing program;
• Implication of trade theories to international marketing;

UNIT – II: International Market Environment: L.H 10

• Political Environment: Political Risk and its mitigation.

• Legal Environment: Multiplicity of Legal Environment, Jurisdiction and Extraterritoriality.
• Economic Environment: Regional and Global Integration
• Cultural Environment: Dimension of Culture (IDV, PDI, UAI, MAS); Influence of culture on
consumption, Thinking process and Communication process.
• Communication through Verbal and Non-verbal language.

UNIT – III: International Product Decision: L.H. 10

• Market segmentation, Product -Positioning, Product Adoption

• Theory of IPLC: Stages and Characteristics, Marketing Strategies
• Product Standardization vs Product Adaptation
• Branding Decisions, Branding Levels and Alternatives
• Brand Protection
• Packaging: Functions and Criteria, Modification

UNIT – IV: International Pricing Strategies: L.H. 6

• Pricing Decisions; Pricing standardization; Price Distortion; Inflation and dumping; transfer
pricing.

89
 • Terms of Sales and Payment: Counter trade, Price Quotation,
• Terms of Sales, Means of Payment

UNIT – V: International Promotion Strategies: L.H. 6

• Promotion and Communication, Promotion mix

• Personal selling - Telemarketing;
• Advertising- Expenditure patterns, Advertising under regulation, Advertising media and its
mix,
• Standardized International Advertising

UNIT – VI: International Distribution System L.H. 8

• Channels of distribution: Direct and indirect selling channels

• Channel Development, Channel Adaptation, Channel Decisions, Channel Decisions.
• Modes of Transportation; Cargo or Transportation Insurance; Freight Forwarder and
Customhouse Broker,
• Documentation - Shipping documents, Collection documents.

(Note: At least one case study should be conducted after the completion of each unit.)

Suggested Reference

1. Harrod, Sir Roy, International Economics, James nesbet & Co. Ltd., Chicago.
2. Mannur, H. G., International Economics, Vikash Publishing House, New Delhi.
3. Hollensen, Svend, Global marketing: a decision-oriented approach, FT Prentice Hall,
England.
4. Cateora, Philip R. and Graham, Hohn L., International Marketing, Irwin McGraw-Hill,
USA.
5. Keegan, Warren J., Global Marketing Management, Pearson prentice-Hall, Delhi.
6. Shrestha, Shyam K., International Marketing: Nepalese perspective, Buddha Publication,
Kathmandu.
7. Shrestha, Shyam K., Global Marketing, Buddha Publication, Kathmandu.
8. Kotabe, Masaaki and Dristiaan Helsen, Global Marketing, John Wiley & Sons, India.
9. Terpstra and Sarathy, International marketing, Harcourt Asia Pte Ltd., Delhi.
10. Publications of TEPC, WTO, SAARC, FNCCI, etc.

90
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: International Financial Management
Code No: IB 544 / FN 546
Credit: 3

Course Objectives:
This course aims at providing knowledge to the students on the concepts and theories and their applications in
international business and finance, international trade and foreign investment, and foreign exchange rate risk
management.

Unit 1: An Overview of Multinational Financial Management LH 5

Goals of international Financial Management; Globalization of world Economy; Emerging global

markets and international opportunities; Overview of multinational corporations (MNC); MNC’s cash
flows and valuation model for an MNC.

Unit 2: International Monetary System LH 5

Evolution of international monetary system; international flow of funds; Factors effecting
international trade flows; Balance of payment and correcting balance of trade deficits;
International capital flows.

Unit 3: International Financial System LH 5

International financial market; foreign exchange market; Euro currency market; Euro credit market;
Euro bond market; interest rate comparison among countries; International stock market; Effects of
financial market on MNC’s value.

Unit 4: The Foreign Investment Decision LH 6

Direct foreign investment (DFI): Motives and benefits; International diversification and its benefits on
multiple project; Risk and return analysis of international projects; Impact of DFI on MNC’s value.
Unit 5: Multinational Capital Budgeting LH 7
Subsidiary Vs parents prospective; Inputs for multinational capital budgeting; Analysis and example
of multinational capital budgeting; Risk adjustment; Impact of multinational capital budgeting on
MNC’s value.

Unit 6: Country Risk and Political Risk Management LH 6

Types of country risk assessment; Techniques of assessing country risk; Quantifying and rating
country risk; Capital budgeting and country risk; Political risk measurement and management; Post
expropriation policies; Growth optional and project evaluation

Unit 7: Multinational Cost of Capital and Capital Structure LH 7

91
 Cost of capital for MNC; Cost of capital across countries; Capital structure decision; Interaction
between subsidiary and parent financing decision; Target capital structure on local Vs global basis;
Capital structure across countries
Unit 8: Taxation of Multinational Firm LH 5
Taxation of multinational corporation and tax incentives for foreign trade; Tax haven and MNC;
Taxation and corporate organization
Unit 9: Long Term Financing Decision LH 8
Actual bond financing cost; Comparing bond denomination alternatives; Financing with floating rate
euro bonds; Exchange risk of foreign bonds; Long term financing in multiple currencies; Swaps to
hedge financing cost; Foreign debt maturity decision; impact of long term financing decision on
NMC’s value.

References:
Jeff Madura, International Financial Management, Asian Books Pvt Ltd, New Delhi.
A.C. Shapiro, Multinational Financial Management: John Wiley & Sons, NY.
Bekaert, Geert, Hodrick, Robert J., International Financial Management, Prentice-Hall India

92
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization International Business
Course Title: Strategies of Multinational Companies
Code No: IB 546
Credit: 3

Course Objectives:
The objective of this paper is to make students understand strategy making process that is informed
integrative and responsive to rapid changes in an organization’s globally oriented environment and
also to help them understand tasks of implementing strategy in a global market.

Unit 1. Introduction: LH. 8

Strategy making, Strategy implementing; Developing strategic vision and mission; Setting objectives
and forming a strategy; Globalization – Meaning and its Impact on Business; Globalization and
strategic management;

Unit II. Environmental: LH. 6

Scanning and Competitiveness Analysis; Appraising company’s external strategic situation,
company situation, competitive strategy and competitive advantage in global market

Unit III. Organization and International Strategy: LH. 6

Evolution of MNC; Multinational, Transnational, Global Organizations; Organizational Structures of
MNC; MNC Subsidiary and its impact on Strategy;

Unit IV. Modes of Entry Strategy: LH. 10

Choices of International Entry – Exporting, Licensing, Acquisitions, Wholly Owned Subsidiary;
Strategic Alliance – Meaning, Types, Reasons to use; Problems with Strategic Alliances; Partner
Selection Criteria – Strategic Fit, Organizational Fit;
Alliance Management – Stability in Alliances, Conflict between Partners and its management, Cross
cultural differences; Creating Successful Alliances;

Unit V. Other Strategic Issues: LH: 10

Multi-country and global strategies; Concepts of critical markets, global market dominance and
global competitiveness, retrenchment and portfolio restructuring strategies; Multinational
diversification strategies; Outsourcing strategies; Exit Strategies

Unit VI. Strategic Issues in Corporate Governance: LH 8

Corporate Governance – Nature of Corporate Governance, Its effect on the multinational firms;
Relationship between strategy and Corporate Governance; Ethics – Importance in Global Business;
Ethical Guidelines and Laws; Formal Corporate Ethics Programs;

Suggested Readings:

George Stonehouse, David Campbell, Jim Hamill, Tony Purdie, Global and Transnational
Business: Strategy and Management, 2nd Ed, Wiley India
93
Sumantra Ghoshal, Global Strategy: An Organizing Framework, Strategic Management Journal,
Vol 8, No. 5, 1987

Katarzyna Twarowska and Magdalena Kąkol, International Business Strategy Reasons and
Forms of Expansion into Foreign Markets, Management, Knowledge and Learning International
Conference 2013

Andreas Bindrik and Richard Moat, Mapping Multinational Operations, Business Spring Review,
Spiring 2009, London Business School,

Pankaj Ghemawat, Managing Differences: The central challenge of Global Strategy, Harvard
Business Review, March 2007

V Kumar and Velavan Subramaniam, A contingency Framework for the Mode of Entry Decision,
Journal of World Business, Vol. 32, No. 1, 1997

Charles W L Hill, Peter Hwang, Chan Kim W, An Eclectic Theory of The choice of International
Entry Mode, Strategic Management Journal, Vol. 11, No. 2, 1990

Tarun Khanna, Krishna G Palepu, Jayant Sinha, Strategies that Fit Emerging Markets, Harvard
Business Review, June 2005

94
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Production Planning and Control
Code No: PS 543
Credit: 3

Course Objective:
To understand the various components and functions of production planning and control

Course Content:
UNIT I: Introduction LH: 9
Objectives and benefits of Production planning and control, Types of production system-job, batch,
Mass and continuous; Productivity – concept, factors affecting and measurement,
Brief recall of forecasting techniques, Production planning: Push vs Pull system,
Unit II: Aggregate Planning LH 9
Aggregate Units of production, Issues of aggregation- smoothing, bottleneck problem, planning
horizon, treatment of demand; Cost in aggregate planning; Aggregate in chase strategy, constant
workforce, and mixed strategies and additional strategies;
Disaggregating aggregate plans,

Unit III: Inventory control during known demand LH 8

Inventories- types, motivation for maintaining and its characteristic, relevant costs
The basic EOQ model, order lead time, sensitivity, EOQ and JIT; Quantity discount models,
Unit IV: Inventory control during uncertain demand LH 10
Nature of Randomness, Optimization criteria, the newsboy model; Lot size-reorder point systems,
Service levels (Q, R) system
Unit V: Production Control LH 12
Operations scheduling-Sequencing rules; Sequencing for a single machine- shortest processing time,
earliest due date scheduling, minimizing tardy jobs,
Sequencing for multiple machines- n jobs two machines, two-jobs flow shop

Reference Book:
Steven Nahmias, “Production and Operations Analysis”, 6 edition; Tata McGraw-Hill, 2009
S. K. Mukhopadhyay, “Production Planning & Control: Text and Cases”, PHI Learning Pvt. Ltd.,
2007
Martand Telsang, “Industrial Engineering and Production Management”, S. Chand
and Company, First edition, 2000
Stephen N. Chapman, “The fundamentals of Production Planning and Control.”, Pearson Education,
2009

K.C.Jain & L.N. Aggarwal, “Production Planning Control and Industrial Management”,
Khanna Publishers, 1990.

Upendra Kachru, “ Production and operations management – Text and cases” Excel
books 1st edition 2007.

95
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Warehouse and Inventory Management
Code No: PS 544
Credit: 3

Course Objectives:
The course creates understanding of the assets, operations, processes and management strategies
involved in creating efficient warehouse and inventory control.

Course Details:
Unit I: Introduction LH. 7
Warehouse meaning; Needs, Characteristics and Functions of Warehouses;
Inventories; Inventories management, Role of Inventory in Supply Chain; Role in the corporate
strategy; Functions of Inventory; Methods of Controlling Stock Levels
Unit II: Warehouse Developments and Trends LH. 5
Warehouse Technology; Warehouse mechanical handling equipment and automation; Reverse
logistics;
Warehouse costs; Warehouses and the environment
Unit III: Inventory Management LH. 14
Analyzing the requirements; Product classification; Demand analysis; Product coding, ABC analysis,
Item groupings for inventory management; Inventory management essentials; Inventory costs and
service; Lead time; Demand forecasting; Setting the inventory management parameters; Inventory
and statistics
Unit IV: Warehouse Management System LH. 10
Concept of Warehouse management System, Material Handling system, the principles and
performance measure of Material Handling System; Material Handling equipment; Automated
Storage and Retrieval System,
Unit V: Stock Control, Verification and Reporting LH. 12
Stock record transactions; Inventory receipts ; Inventory issues; Stock management; Identifying
inventory; Surplus and obsolescent stock; Stock control and records; Stock accuracy; Stock checking
programmes; Physical counting of stocks; Role of inventory manager or stock controller;
Performance reporting

References:
J. P. Saxena, Warehouse Management and Inventory Control, Vikas Publishing House, 2003
James A. Tompkins, Jerry D. Smith, The Warehouse Management Handbook, second edition,
Edward Brothers,

96
 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Facility Location Management
Code No: PS 545
Credit: 3

Course Objectives:
The objective of this course is to acquaint students with in-depth knowledge in the area of Facilities
planning. The subject gives insight to quantitative approaches used in facilities and location
decisions.

Course Details:
Unit I: Introduction LH. 6
Introduction to facilities planning; Definition, Significance and Objectives of facilities planning;
Facilities planning process; Facility planning strategies
Unit II: Facilities Design and Flow System LH. 10
Relation between product, process, and schedule design and Facilities planning, Facilities Design
Flow System, Materials management system, Material Flow system, Physical distribution system,
Space requirements
Unit III: Layout Planning and Material Handling LH. 8
Basic Layout Types; Layout Procedures; Algorithm approaches; Improvement algorithms;
Scope and definition of Material handling, Material Handling equipment,
Unit IV: Layout Plan for Warehousing LH 6
Warehouse, Its purpose, Functions of the warehouse, Warehouse space and layouts;
Unit V: Layout Plan for Manufacturing System LH. 8
Fixed Automation system; Flexible Manufacturing systems; Single-stage multi machine systems,
Reduction in Work-in-process; Just-in-time manufacturing
Unit VI: Quantitative Approaches in Facility Planning LH. 10
Facility Location Models; Warehouse layout models; Storage Models; Automated storage, Order
Picking Operations; Single facility location problem; Multiple facilities location problem

References:
Tompkins, James A., White, John A., Bozer, Yavuz A., and Tanchoco, J. M. A. (2010); Facilities
Planning, Fourth Edition, John Wiley & Sons, Inc

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 Purbanchal University
MBA IV Semester
LH:-48
Nature of Course: Specialization P&SCM
Course Title: Network Design
Code No: PS 546
Credit: 3

Course Objectives:
The course gives introduction to the framework for designing the distribution network in a supply
chain. It introduces students with the basic notations from graph theory to represent a network. Also
this course gives idea about network in uncertain world.

Course Detail:
Unit I: Introduction LH. 8
Network, Network Flows, Network Design, Network flow problems;
Notation and basic definitions from graph theory, network representations,
Supply Chain, Supply Chain Drivers
Unit II: Designing Distribution network LH. 8
Role of Distribution in the Supply Chain; Factors influencing Distribution Network Design; Design
option for a Distribution Network; e-Business and the distribution network; Distribution network in
practices
Unit III: Network Design in Supply Chain LH 14
The role of network design in the Supply Chain; Factors influencing the network design decisions;
Framework for network design decisions;
Models for facility Location and Capacity Allocation; Role of IT in Network Design; Issues of
network design decision in a supply chain;
Unit IV: Network Design in an Uncertain Environment LH 8
Impact of uncertainty on Network Design; Discounted Cash Flow Analysis; Evaluating Network
Design Decisions using decision trees; Supply Chain decisions under uncertainty in practices

References:
Sunil Chopra, Peter Meindl and D. V. Kalra, Supply Chain Management: Strategy, Planning and
Operations, Pearson Education
R K Ahuja, Thomas L. Magnanti and James B. Orlin, Network Flows, Prentice Hall
Sunil Chopra, Designing the Distribution network in a supply chain, Transportation Research.
Vol. 39, No.2: 2003.

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 Annexure -I
(MBA)
Implementation of Seminar Series Course
Introduction
The MBA program provides some additional courses to provide diverse exposure for students in
additional and emerging areas of management on the basis of seminar. These courses will be given in
the form of additional seminar courses and specialization seminar courses.

Courses
The seminar courses are offered for Semester-II, Semester-III and Semester-IV (Specialization area).
A list is provided here with topics of seminar, however, more can be added as found suitable by
concerned college upon prior approval from Dean, Faculty of Management. Student has to select
only three seminars of which two are general type of two credit hours each and the third one is of
three credit hours which is in the area of specialization chosen.

1. Micro-finance & the Role of Financial Institutions in Development

2. Real Estate Management
3. Management of Banking and Insurance
4. Supply Chain Management
5. Hospitality Management
6. Knowledge Management
7. Project Management
8. Other courses selected by the concerned college

Besides the additional seminar series courses, one courses is given in specialization area in Semester-
IV.

Implementation procedure
The concerned college has to obtain permission from the Dean, Faculty of Management before
implementing the additional and specialization seminar courses in the concerned Semester. The
college has to recommend faculty to the Dean, Faculty of Management along with the resume of the
faculty for the purpose of designing and operating the seminar course(s). On the approval of the
faculty as designer and operator of the seminar course, the faculty has to prepare detail syllabus,
program and procedure of conducting seminar and get permission from the Dean to implement the
seminar course(s).

Students will be given one week extensive classes on focused topic. This week will be kept free from
other courses for students. Finally, student has to prepare a paper in his/her topic assigned by the
concerned faculty. The size of the paper of should in between 20 to 50 pages in length. It should be
presented in the form of research paper that details the concept, problem, literature, objective(s),
design and methods, questions, data, findings and analysis, conclusion and recommendations etc.
The student will present his/her paper in a seminar organized by the college on the stipulated day

Evaluation
Performance of the student is evaluated on 100 marks. The marks are distribution on the following
basis:
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Content 20 % of full marks
Organization of the paper 20 % of full marks
Presentation and communication skills 20% of full marks
Response of quarry (at seminar hall) 20 % of full marks
Class participation 20 % of full marks (by concerned faculty)

The performance of student will be judged by a panel of three persons comprised with:
Institutional head Chair Person
Concerned Seminar Faculty Internal expert
Appointee of the Dean External expert

The marks obtained by the student should be sent to the Dean along with a copy of the paper
prepared by the student and evaluated by the panel of experts for the purpose of recording in the
Office of Examination Management.

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 Annexure II
(MBA)
Question Pattern for Semester End Examination, MBA

Total Marks- 60 Pass marks- 24

Section One: Case Study
Compulsory: 1*15 =15 marks
The case should test the analytical aspect of the major theme of the course and its
applications
Section Two: Long Answer Type Questions
Two Questions to Answer from set of three: 2*10=20 marks
The questions should test major concepts from the course.

Section Three: Short Answer type Questions

Five questions to Answer from set of six: 5*5= 25 marks
The questions should test basic concept, definitions, relevant examples, and short numerical
The last question will be a set of 5 one sentence answer type questions of 1 mark each. This will be
compulsory question.
Any one of the remaining four questions of Section Three will have internal choice, where both the
questions should be from the same unit.

Note:
• No unit will be left out in terms of distribution of questions.
• Questions will be marked serially from start till end.
• Question 1 and 9 will be compulsory.
• In case of quantitative type subjects, Q 10 should focus on the theoretical part of the
subject.

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 Annexure -III
(MBA)

(A) Format and Guideline for Internship

Internship is a scheme of arrangements, requiring a student to work in an organization for a specific
period of time (four to eight weeks) after/during completing requisite courses. The student of BBA
and MBA programs of the Faculty of Management, Purbanchal University has to go for internship as
the partial requirement of the program(s).
Internship has certain specific objectives such as to:
• Training in genuine understanding
• Apply management knowledge to practice
• Improve personal skills i.e. organizational analysis, financial analysis, marketing analysis etc.
• Improve report writing skills,
• Help develop concrete plans, including long and short-term action plans, along with financial
details
Working in an organization as an internee
An internee will spend 8 weeks in an organization. The organization provides its support to a student
free of cost. An Internee should acknowledge the fact that the staff of an organization helps a student
as a courtesy besides doing their routine work. For an internee, it will be an exercise to know he/she
can utilize this opportunity.
In the best way this will be a test of an internee to get maximum support from the staff through
his/her human relation skills. It is better not to interface in the regular work of staff of the
organization or to find faults with them. An internee is there to observe and not to offend society.
He/she can get some background material such as reports pertaining to that organization by
following the proper procedure of permission from the concerned persons. People in an organization
generally get offended when an outsider tries to get hold of some documents without permission. An
internee can sometimes help staff in their work but not as a regular feature. He/he must be very
diplomatic in handing situation, if asked to work for the staff in the organization. The internee should
be well organized while working in an organization.
Work must be focused and well directed to the subject he/she has selected. One will be expected to
give more emphasis on analysis and recommendations. Therefore, an internee should select a section
or unit of a big organization only, in case of a large organization one can select only a section on
certain department for work. An internee should do extensive work on this section and prepare
concrete recommendations for its improvement. One is expected to give concrete and implementable
recommendations. In short internship report must give all necessary information to a person who is
interested to implement recommendations of the report. In case of a small sized organization, it
should be reviewed as a while. Focus of work should be on a small unit with more emphasis on
analysis and recommendations.
An internee may develop work plan to pursue while doing internship so as to complete within given
time frame.
Format for writing Internship Report
The report should follow the following order:
1. Cover Page ( The cover page should be written as shown in sky blue background)
2. Inside Title Page( as of cover page, but in white paper)
3. Certificate of internship training organisation

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4. Acknowledgements
5. List of Contents
6. List of Tables, Figures & Illustrations
7. Executive Summary
8. Introduction
a. Overview of the Organization
b. Brief History
c. Nature of the organization
d. Business Volume
e. Nature and number of the employees
f. Product and Services
g. Organizational Structure
i. Overall and Concerned Department
9. Objective
a. Studying the chosen Organization
b. Specific Objective (if any)
10. Methodology (if specific objective)
11. Observations
a. Functions of the concerned departments
b. Detail of assigned work responsibilities
c. Problem encountered during fulfilling work responsibilities
d. Data Collection for specific objective (if any)
12. Analysis and Review
a. Analysis of data collected on any specific issues (if Specific Objective)
b. Critical Analysis of the theoretical concepts relating to practical experiences in the
departments
c. Knowledge Gain from the work assigned
13. Conclusion and Recommendations
a. Contribution of internship in knowledge gain
b. General Comments and suggestions for the company
14. References (APA format)
15. Annexure (if any)

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 Sample cover page of an internship report

[TITLE]*
[Name and address of the organization]

By
[Name of Student]*
PU Registration No:
Campus name:

An internship report submitted to the

Purbanchal University, Faculty of Management
in partial fulfillment for the Degree of
Master of Business Administration (MBA)

Month, Year

Place

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Internship Report Production Guidelines
• Page: Page should be of A4 size. Paper weight should not be less than of 75 gram.
• Font: Times New Roman
• Justification: The whole document must be fully (left + right) justified.
• Spacing: The body of the report should have 1.5 line spacing.
• Margin: 2.5cm all round (in banding).
• Paragraphs and Sections: Extra blank line before and after every section and subsection,
Paragraphs must be separated by blank line. Paragraphs must be justified.
• Headings & Subheadings: All headings and their subheadings should be properly formatted
using heading rules.
• Punctuations: Space after each punctuation mark (such as ; . , etc)
• Page Numbering: The page numbers should start with 1 from the first page of the chapter 1 of
the report. All page numbers should be centered inside the bottom margin, 2cm from the
bottom edge of the paper. All the pages before the first chapter should be given Roman
numbers (i, ii, iii, etc.)
• Spelling & Grammar Check: spelling and grammar should be correct and it should be
checked by apply Spelling & Grammar check feature of MS Word on whole document of the
report.
• Size of the report: The size of the report may vary with the size of the organization and the
area of study.
Page dimension and binding specifications
The dimension of the intern project report should be in A4 size. Font size should be 12 and line
spacing should be 1.5. The project report should be bound using appropriate material, but not spiral
banding.

Submission Date & Format

Four hardcopies of the thesis (ring-bound; both single-sided and double-sided printings are
acceptable) as well as a two softcopies (in PDF format) of the report must be submitted by the
stipulated deadline. The student can also provide a hard copy to the concerned Internee Organization
on its request

Evaluation of Internship
Evaluation of the Internship is based on an assessment of:
(i) The Internee's organization head
(ii) The student's performance by his/ her college supervisor and
Weightage of marks for evaluation
The internship work of the student is evaluated in 100 full marks. Following are the distribution of
marks:
Area of distribution Marks
(i) Internee organization’s evaluation 20
(ii) Evaluation of written report of Internship 40
(iii)Evaluation through Viva –Voice examination 40
-------
Total marks: 100
(i) Internee Organization’s Evaluation
The responsibilities of the Internee Organization’s Supervisor are to:
105
 • Provide guidance to the student regarding understanding the organization, the analysis of the
management problem and other related matters,
• Evaluate the student's progress during the Internship, and
• Evaluate the final copy of the Internship Report and submit a report about internee as
prescribed in the form below

Organization’s supervisor evaluation form

(This evaluation will be of 20 percent weightage of Total evaluation). The evaluation form should
cover the following information:
A. Candidate and College Information
Name of the Candidate:
University Registration Number:
Name of the College:
Internship Commencement date:
Internship Completion date:

B. Organization and Organization Supervisors Information

Name of the Organization:
Mailing Address
Name of the Organization Supervisor:
Position/ Organization Title:
Department:

C. Internee Evaluation:
In evaluation, please chose only one option for each characteristic listed below of Internee on the
basis of his/her time spent during internship at your organization (out of 20 marks).

Very Poor
Very Good Good Average Poor
Characteristics (40%) Total
(100%) (80%) (60%) (50%)

Punctuality (2.5):

Management Skills (2.5)

Analytical Skills (2.5)

Communication Skills 2.5)

Interpersonal Skills (2.5)

Sincerity (2.5)

Confidentiality (2.5)
Cooperativeness(2.5)
106
Grand Total (20)

(ii) Evaluation of written report of Internship

University will evaluate the written on 40 percentage weightage of Total evaluation on the basis of following
point:

Format of the report 10%

Content of the report 40%
Writing of the report 20 %
Analytical part of the report 30%
(iii) Evaluation through Viva –Voice examination
This evaluation will have 40 percentage weightage of Total evaluation. The viva of the internee will
be taken by the College including following members-
1. Institutional Supervisor
2. Institutional Head ( campus)
3. External (Faculty of Management’s approval )

The viva-voce evaluation will be on the basis of following points

1. Presentation skills 25%
2. Understanding of the organizations and assigned task 25%
3. Communication skills 25%
4. Queries reply 25%

107
 Annexure -III
(MBA)
(B) FORMAT AND GUIDELINES ON THESIS WRITING
The objective of this format and guidelines on writing thesis is to bring uniformity and
standardization in the preparation of thesis as the partial fulfillment for the Degree of Master of
Business Administration (MBA) offered by the Faculty of Management, Purbanchal University.
Presentation of thesis
The thesis should be organized and presented in the following order:
1. Cover Page
2. Inside Title Page
3. Declaration of Student
4. Certificate of the Supervisor
5. Viva-voce and Approval sheet
6. Acknowledgements
7. Table of Contents
8. List of Tables
9. List of Figures/ Charts
10. Abbreviations (if any)
11. Abstract
12. Text of the Thesis
(i) Chapter I : Introduction
(ii) Chapter II : Literature Review
(iii) Chapter III: Research Methodology
(iv) Chapter IV: Observation and Analysis
(v) Chapter VI: Result and Discussion
(vi) Chapter VII: Findings, Conclusion and Recommendations
13. References
14. Appendices (if any)

1. Cover Page
The title of the thesis; name, PU registration number and campus of the student; month and year and
place of submission of thesis should be included in the specified places of cover page with specified
font size and location on the cover page as shown in the sample cover page. The rules for
formulating a good title are few. The title should identity the specific nature of the research and also
some broader area within which the work occurred. The length of the title should be kept to a
minimum, preferably approximately a dozen or so words. A good start is to avoid non-essential
words or phrases, such as “Studies on the...”, “Some aspects of ….” and “Investigations into the.…..”
The cover page of the thesis should be written with golden/white letter on the black
background of the cover. The sample of the cover page is in the next page:

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 Sample cover page of a thesis

[TITLE]*

By
[Name of Student]*
PU Registration No:
Campus name:

A thesis submitted to the

Purbanchal University, Faculty of Management
in partial fulfillment for the Degree of
Master of Business Administration (MBA)

Month, Year
Place

109
2. Inside title page
All items appeared in the cover page should also be appeared on the same size and location of the cover
page. However, the page will be normal white paper and the letter will be black.
3. Declaration of student
The student has to declare that the thesis is his/her original work and citations are refereed with
acknowledgement in the specified places of citation without concealing the truth. He/she should also
declare that the thesis is not submitted to other university or institution for any purpose.
Example:
I……….. declare that this thesis entitled [Title of the Thesis] submitted in partial fulfillment of the
MBA Degree of the Faculty of Management, Purbanchal University is my original work carried
out under the supervision of [Name(s) of the Supervisor], and has not been submitted anywhere for the
award of any other degree or commercial purpose. In keeping with the ethical practice in reporting
scientific information, due acknowledgements have been made wherever the findings of others have
been cited.

[Signature]
[Name of the candidate]
PU Reg. No:
Date:

4. Certificate of the Supervisor

The concerned supervisor has to certify the originality of the research work of the student in
instructional letter head specifying that the research has been conducted under his/her supervision and
has not been submitted to any other university and institute for any purpose.
Example:
This is to certify that the thesis entitled [Title of the Thesis] submitted by [Name of the candidate], PU
Reg. No. ] to the Faculty of Management, Purbanchal University, in partial fulfillment for the award of
the degree of MBA is a original research work carried out by him/her under my supervision. As far my
knowledge, the contents of this thesis, in full or in parts, have not been submitted to any other Institution
or University for the award of any degree or for any commercial purpose.

[Signature]
[Name of the supervisor]
Date:

5. Viva-voce and Approval sheet

The team of the viva-voce examination has to certify that they have undertaken the viva-voce
examination and approve the thesis. The marks obtained by the students should be forwarded to the
Dean, Faculty of Management for further actions.
6. Acknowledgements
This section usually consists of a single paragraph of thanks to the supervisor and other academic or
technical staff, colleges and institutions for ideas, advice, criticisms, facilities, services, etc. Contrary to
common practice, this is not a place to ‘let your hair down’: you are not allowed to acknowledge your
pets, religious leaders, and so on; and avoid expression of excessive gratitude to your supervisor, or
anyone else.

110
7. Table of Contents
This section considers the contents of each section of the thesis and lists all the major headings and sub-
heading and the page numbers on which each starts.
8. List of Tables
The information shown in the table should appear at the relevant places in the text. Tables should be
numbered chapter-wise (e.g. 4.1 for the first table of chapter 4). All the tables should be referred to by
their numbers in the text, not by placement (e.g. see Table below/above). The titles of the tables should
be brief and to the point. Tables should mention the source which should be placed at the bottom of the
respective tables.
9. List of Figures/ Charts
The information shown in the figure/charts should appear at the relevant places in the text. Figures/
chapters should be numbered chapter-wise (e.g. 5.3 for the third figure/chart of chapter 5). All the
figure/charts should be referred to by their numbers in the text, not by placement (e.g. see figure/charts
below/above). The titles of the figure/charts should be brief and to the point. Figure/charts should
mention the source which should be placed at the bottom of the respective figure/charts.
10. Abbreviations
The abbreviations used in the thesis should be listed in the abbreviation section of the thesis in
alphabetical orders.
11. Abstract
The Abstract should not exceed one page. The first few sentences identify the topic, the next few the
research design, then the basic observations and/or results, and the last one or two, the theoretical
implications of the observations and/or results. It should not contain references to figures, tables or
literature.
Being an overview of the thesis, the Abstract should be written last. Avoid jargon (i.e., “the language,
especially the vocabulary, peculiar to a particular trade, profession, or group”).

12. Text of the Thesis

It is the core part of the thesis which covers entire work of the students. This section highlights real
performance of the student in the research work divided in chapters. This section is divided into
following chapters:
(i) Chapter I : Introduction
(ii) Chapter II : Literature Review
(iii) Chapter III: Research Methodology
(iv) Chapter IV: Observation and Aanalysis
(v) Chapter V: Result and Discussion
(vi) Chapter VI: Findings, Conclusion and Recommendations

(i) Introduction
The Introduction should preferably not exceed 10% of the whole thesis. It must form a bridge from past
to the present work in a stimulating manner within a few paragraphs. The “bridge”, moreover, should
have the shape of an inverted pyramid: In other words, a good introduction starts with a broad base and
ends with a specific point. It first considers the importance of the major area being investigated,
primarily to provide the reader with a frame of reference from which to consider your work. Then,
within the chosen area, it identifies a gap in our knowledge, or a precise question, or a particular
controversy. Finally, it pinpoints the intended value of the present research. New approaches and
assumptions on which the work is based should also be identified at this point.
111
(ii) Literature Review
Literature Review will explore the relevant research in the focus area explaining the recent work. It
explains what kind of research is done in the area chosen. Literature review pinpoints different
methodology used and major findings of the research relevant to the chosen area.
(iii) Research Methodology
This describes the research design in detail with specific focus on Data type and collection and analysis
methods.
(iv) Observation and Analyses
The data collection, presentation and analysis are the core of the research. Any kinds of observation
done are to be presented in a systematic format which will be the base for analysis. The observation can
be in the form of qualitative or in quantitative form depending upon the research design. Analyses are
what the researcher sees in the collected data or observations. Analysis could be qualitative or
quantitative depending upon the research design.
(v) Results and Discussion
The results are the findings of the researcher on the basis of observations and analysis. The results are to
be discussed along with the relevant management and subject theories.
(vi) Findings, Conclusion and Recommendation
This section contains the findings of the research, a conclusion on the research and recommendation to
research community on the basis of the research undertaken. Also this section ends with future research
ideas.
(vii) References
This list all the references sited in the text and presentation should follow APA style.
(viii) Appendices
Appendices are reserved for materials that are not strictly necessary for the presentation and
interpretation of the data but may be useful to other researchers in duplicating the study, reanalyzing the
data, avoiding time-consuming errors when conducting similar studies, etc. Examples of the type of
material that can be included are data pro forma, computer programs, preliminary experiments and
supplementary statistical data. Raw data should not be included.

Thesis Production Guidelines

Thesis Size
Generally a thesis should contain 80-250 pages.
Size and quality of paper
Use A4 size (210 mm wide and 297 mm long) white bond paper weighing 80 g/m2 or more. The same
quality of paper should be used throughout the thesis.
Typing Font and Margin
The entire thesis must be typed with double spacing, using Times New Roman font and font size of 12
points for text and with 3.5 cm left margin, and 2.5 cm margins on all other sides. The font size may
quite large for chapter headings (Capital 18 point), section heading (17 points) and second level section
heading (14 points) and third level section heading (12 points bold). Though it is not recommended,
fourth-level section heading may be included without numbering in 12 point italicized font. Running
text should be set in fully justified font of 12-point size.
All section headings should be left aligned with number but the Chapter heading should be centrally
aligned. The contents in the References section of thesis may be typed with single spacing by following
APA format. However, separate entries of references should be separated by double spacing.
Pagination

112
All sections before the Introduction (except the Title Page) should be numbered in Roman numerals (i,
ii, iii, iv, etc.) at the bottom centre of the page. All other pages of the body of the thesis should be
numbered with Arabic numbers (1, 2, 3, 4, etc.). Appendices will not be paginated.
Submission Date & Format
Four hardcopies of the thesis (book-bound; both single-sided and double-sided printings are
acceptable) as well as a two softcopies (in PDF format) of the thesis must be submitted by the
stipulated deadline.
Numeral and Unit Abbreviations
Numbers under ten should be spelt out (e.g., nine for 9 but not figure 9) unless accompanied by an
abbreviation: e.g. two centimeters or 2 cm. Do not start a sentence with an Arabic or Roman number.
Citations and Reference List
APA style will be followed for reference and citation in the text. Only literature cited in the thesis text
should be included here.

113