Macadamin Disruptive TechnologiesWhitepaper2011
Macadamin Disruptive TechnologiesWhitepaper2011
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With more than 25,000 attendees and thousands of exhibitors, the
annual HIMSS conference gave us the opportunity to talk directly
with EHR and healthcare IT vendors about what makes them unique.
At the HIMSS10 conference, our team of healthcare software
specialists visited every booth and asked one question:
This question seemed to stump many of the vendors. Most replied with
answers that we later dubbed as “false differentiators.” One such answer
was “being the first to enable physicians to achieve meaningful use.” While
this is critically important, this is not a differentiator – everyone is focused on
meaningful use.
Other answers revolved around features like a basic patient portal website,
an iPhone add-on or integrated e-prescription and billing. These can also
be important, but are no longer differentiating features– they’ve become
prerequisites. To stand out, vendors need to take their product to the next
level and serve their users in a unique and innovative way.
In this paper, we look at the opportunities for innovation that new technologies
like mobile devices, modern UI design frameworks, and voice and handwriting
recognition provide to EMR and health software companies. More importantly,
we will look at how you can use them to differentiate your product from the
masses.
The Tablet PC
While tablet PCs have been around for a while, healthcare IT applications are only
now beginning to take advantage of the unique features of these devices. In par-
ticular, slate-type tablets like Apple’s iPad and the Fijitsu Stylistic ST6012 Tablet
PC are starting to gain traction with users.
Because of their unique size and their wireless capabilities, slate-type tablets
offer a balance between portability and usability and allow for more natural and
convenient ways to fit into a clinician’s workflow.
³
Through user
research, your
Other vendors such as Pulse Systems and Epic are already in the process of of-
fering an iPad version of their EMR solution.
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DISRUPTIVE TECHNOLOGY # 2
Smart Phones
Smart phones are generally the smallest mobile computers available today, offer-
ing a high degree of portability. Two of the most popular devices on the market
today, the iPhone and the HTC Desire, offer comparable feature sets that include
touch interfaces, a camera and a phone as well as Wi-Fi and GPS capabilities.
People have become used to carrying a cell phone, so EMR access over a smart
phone can be both intuitive and helpful. Smart phones offer personal mobility
and allow clinical workers greater flexibility over how they manage their time.
With a smart phone, users can perform routine tasks from any convenient
location. A home care provider who visits patients at home, for example, could
have mobile access to an EMR and receive and enter information over the course
of a workday.
Smart phones are best used for productivity-type tasks in which time spent per
action is short. Starting from this principle and working through product strategy,
concept design, and user research is the best way to determine your product’s
smart phone feature set.
Some healthcare tasks in which time spent is short include report review, order
entry, and appointment management. In this case, the innovation does not come
from the basic features themselves, but the ability of the device to meet user
expectations and overcome traditional smart phone limitations.
Another area of innovation lies in finding novel ways to leverage the hardware
and software features of smart phones. A product that incorporates a smart
phone’s built-in camera would allow EMS workers to take photos of injuries and
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forward them to the emergency room for consultation before the patient actually
arrives. As another example, an application could make use of a smart phone’s
GPS to automatically notify a hospital when the patient arrives.
Finally, the majority of vendors that provide a smart phone solution today are
actually offering a web application for mobile browsing, rather than applications
that are native to the device. Investing in a device-specific application (such
Epic’s Haiku) is another opportunity to differentiate – it allows for enhanced
responsiveness and availability, better control over the device’s hardware and
software features, as well as a richer more interactive user interface.
• Take dictation
• Bill patients
• Find pharmacies
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•Interference with medical devices. Most hospitals do not allow the operation of
cellular devices around medical equipment out of safety concerns. There is cer-
tainly an opportunity around novel “hospital mode” solutions (similar to the “air-
plane mode”) that alleviate the problem based the device location and context.
• Medical interpretation. While this issue is under debate for tablet PCs, it is gen-
erally accepted that the small screen size of a mobile phone does not allow for a
detailed review of medical results such as ECGs, MRI scans, x-rays, etc.
Even with its limitations, smart phone support is quickly becoming a prerequisite
for successful healthcare IT and EMR applications.
Clinical workers personally own smart phones, and if their IT solution allows
them to get work done on the go via their phones, this is perceived as a major
advantage.
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DISRUPTIVE TECHNOLOGY # 3
Touch Screens
While touch screen technology has existed in one form or another for years, the
technology of resistive and capacitive touch detection has recently flourished,
allowing for pressure sensitivity, multi-touch and gesturing. From a usability point
of view, a touch screen can be more intuitive than a mouse since the user can
select an item directly without having to first drag a pointer. Moreover, touch
screen technology allows for more robust computer installations – particularly in
public areas, where a traditional keyboard and mouse that require regular main-
tenance tend to be the first things to fail.
Touch-ready operating systems are now available such as Windows 7, Apple iOS
and Linux. This software allows for the handling of touch actions such as touch
begin, touch moved, touch end and can be used to recognize the mouse-like
events (click, drag and double click), as well as complex actions such as flick,
pan, zoom, pinch and rotate.
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• Data to all levels of users. Inpatients can be provided with touch screen con-
soles in which they can have a direct connection to their data in the EMR and
make decisions about their care.
Most leading EMR vendors are offering ad-hoc touch screen solutions as they
begin their foray into tablet PCs, smart phones and digital ink. Other common
uses of basic touch screens include:
• Patient kiosks. Offering patients the ability to enter their basic information
without needing a clerk. This data is then entered directly into the EMR.
• Bedside devices. Touch screen technology frees up space by not requiring a
keyboard and mouse. The information displayed is sourced from the EMR.
• Home care devices. Well-designed touch interfaces can be easier for patients
to use at home as they offer a more simple and intuitive interface.
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• Repetitive stress disorders. Researchers from Arizona State University believe
that touch screens could lead to new types of musculoskeletal problems.
• Device contamination. Diseases can be exchanged from person to person via
the touch screen. It’s important to be able to clean the touch screen often if it
is being used by patients.
• Text input. Although touch screens are meant to be more natural in terms of
usability, text entry is a challenge that can result in typos and wrongly auto-
corrected words.
There is a definite opportunity for innovation in terms of text entry, spell
check and auto-correction, particularly around medical and prescription
nomenclature.
• Unwanted input. When using a conventional computer, the user has control
over the input devices. With a touch screen it is easier for others to provide
undesired input – another opportunity for innovation around security and ac-
cess control.
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DISRUPTIVE TECHNOLOGY # 4
Digital Ink
The ability to have touch-sensitive screens has made it possible for users to
write on a screen just as they would on a piece of paper. This technology has
long been integrated into the EMR, but there has been a recent resurgence with
the ability to convert the ink strokes to structured text, via technologies like
Microsoft Ink.
The possibilities for innovation therefore fall into 2 categories: the use of digital
ink in innovative ways that are not error-prone, and the creation of new solutions
that reduce or eliminate conversion errors.
Some examples of the former are listed below (while the latter is discussed more
in the next section):
• Drawing images. In fields such as plastic surgery, it is often useful to draw
pictures to facilitate communication between doctor and patient.
• Annotating diagnostic images. The doctor can add ink to x-rays or MRI scans to
indicate important properties and describe the judgment made for it.
• Inputting text naturally. In some cases, the patient is unable to communicate
and digital ink can be used to write a note to the doctor to explain something
or to direct the course of treatment.
• Authenticating reports. Physicians can use digital ink to authenticate reports
quickly and easily.
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How is digital ink used in healthcare today?
Just as some EMRs are marketed specifically around touch screen technology,
others such as MedConnex, Aprima and Medscribbler tout the advanced use of
digital ink for stylus-based charting.
Aprima highlights the utility of ink data entry since it allows physicians
to maintain eye contact with patients during a consultation. MedConnex
emphasizes a fast learning curve when going from the paper world to their stylus-
based charting.
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Handwritten data
does not facilitate data
• Loss of precision, illegible handwriting, and error-prone conversion to text. Pen
and paper are as precise as they need to be. Touch screens are often not as
precise as their real world analogs. Writing with digital ink tends to resemble
writing with a marker on a piece of paper. One of the reasons for developing
EMRs was to reduce the amount of ambiguity in handwritten notes. Digital ink
may duplicate or increase this ambiguity. There is a definite opportunity for
exchange and analysis.” innovating new methods of auto-correcting or translating ink to text on the fly,
in a way that is highly accurate but does not interfere with usability.
• Auditing is more complex. A very strict auditing mechanism should audit the
digital ink for every logical set of strokes. Otherwise, users could leave the
page open for several hours and write notes. In this case, it will be unknown
which strokes were written at which time. The audit logs would have to record
the time of the strokes, not just the time the “save” button was clicked.
• Handwritten data does not facilitate data exchange and analysis. Solutions of-
fering ink-only input that cannot convert to structured data may be more suit-
able for small clinics where data entry and recall is all that is needed. Without
structured data, a solution is very limited in what it can exchange with other
systems and what meaningful analysis it can perform on the data.
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DISRUPTIVE TECHNOLOGY # 5
Voice Recognition
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• Voice-print identification. This would allow physicians to perform more tasks
over the phone by authenticating them using their voice.
Dragon certifies EMRs according to how well they integrate with their solution.
The details of the certification test include emphasize dictation and correction
capabilities in the EMR, as well as audio preservation and other support tools.
Today’s VR technology, when trained to the speaker’s voice, has reached rela-
tively high levels of accuracy compared to just a few years past. Dragon Natu-
rallySpeaking, for example, boasts 99% accuracy when properly trained to the
speaker’s voice.
• Usability. Typing is fast for those who are expert at it but VR systems are good
when dictating large portions of text. If the VR system is remote and the user
has to keep correcting it, navigating backwards, or replaying certain parts, as
is often the case with a physician’s progress notes, it can take a lot of time to
input data.
• Unseen errors. Often a word can be misheard by the system and a different
(but correctly spelled) word can be used in its place. These “typos” are often
hard to detect and pose a risk for patient safety. These errors happen more
often than is acceptable. With a VR system that is 97% accurate, there are 1 to
2 errors on average every 50 words. This leads to about 37% of dictated notes
containing at least one error.
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For an in-depth review of physician impressions of VR systems, we recommend
the publication “Acceptance of speech recognition by physicians: A survey of
expectations, experiences, and social influence” by Alexandre Alapetite.
Despite these constraints, VR has the potential to reduce the cost of healthcare
delivery by automatically transcribing clinical notes. Organizations that can
resolve these constraints and integrate with or develop VR systems that are both
accurate and easy to use will certainly stand out from the pack.
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DISRUPTIVE TECHNOLOGY # 6
The future of healthcare is one in which the patient is more actively in charge of
his health data. As proclaimed in a widely publicized CNN report early this year,
patients are demanding control of their data. The California Health Foundation
reported that although only about 7% of adults use a Personal Health Records
(PHR) system today, 40% express interest in using one.
• Improve patient tracking. Clinicians can closely track patients who regularly
enter data into a PHR and can perform disease management, oversee
progress and track medication dosage.
• Encourage patient participation. When patients become interested in their
health, they often take better care of themselves. Having the EMR push data
to their PHR will help them to learn more about their health.
• Save administration costs. A major advantage of a well-designed PHR system is
to allow patients to book their own appointments or upload diagnostic results
from a specialist themselves.
• Provide Clinical Decision Support (CDS) to the patient. As discussed in the next
section, alerts and other elements of CDS could be provided to the patient.
• Offer social network integration. The growing Health 2.0 movement is exploring
the integration possibilities between social networks and healthcare systems.
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Through PHRs, patients could interact with one another. Physicians can also
participate and provide support on forums or in online group discussions.
Providing a patient with easy access to their records also satisfies the regulatory
requirement that patients be given copies of the record should they ask for it.
• Standardization. PHRs should use a standard coding system such as ICD-9 for
diagnoses. They must also define a standard format for data exchange such as
³
CCR or CCD. Many patient portals today used proprietary standards that can-
not be easily exchanged with other systems.
The current lack of • Connectivity. Having to re-enter data into different individual EMRs will only
frustrate users and encourage them to find alternative points of care. The
truly accessible PHRs more interoperable the data, and the more built-in interconnections it has, the
more value the solution has for all levels of users.
means that there is
• Usability. Systems must be designed with a high degree of usability or patients
an excellent market will quickly abandon them.
opportunity for an In short, there is a definite market opportunity for PHR differentiation.
Organizations that can develop a PHR with a highly intuitive user interface built
organization that can around the patient’s expectations will stand out from competitors and offer a
truly valuable service.
develop a PHR that
is robust and easy-to-
implement. ”
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DISRUPTIVE TECHNOLOGY # 7
When an interface design needs to be created for the web (be it an ASP web-
based EMR or a patient portal) it can become even more difficult to make it
visually impressive and highly usable. The emerging rich internet application (RIA)
technology provides the opportunity to design rich and consistent web-based
user interfaces.
RIA technologies include Adobe Flex, Google Web Toolkit, Silverlight, and, to
some extent, the upcoming HTML5/CSS3.
• Multimedia content. With RIAs, it is easier than ever to include rich content
such as graphs, audio and video using built-in controls.
• Faster responsiveness. Since these applications run in the client browser, pro-
gram responsiveness is quick. Technologies like Silverlight can take advantage
of hardware acceleration to speed up video rendering.
An important thing to remember with RIA technologies is that they don’t have
to be used throughout the entire application. The richness they provide can
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be applied in choice areas in order to augment the experience offered by the
application as a whole.
• Practice Fusion
Adobe Flex elements • Hello Health
• Care Cloud
When designing an innovative UI, be sure to consider more than just the look and
feel. A good UI is both visually attractive and easy to use. Working with a devel-
opment partner that has both usability and RIA experience can help you create a
user interface that is both appealing and intuitive.
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DISRUPTIVE TECHNOLOGY # 8
Unified Communications
Hospital team members are spread across departments and have different
working hours. Patients at home using self-monitoring devices can encounter
a problem at any time. As institutions continue to adopt software solutions,
there is a growing opportunity to enhance their work and communication
through Unified Communications (UC), which merges real-time methods of
communication such as voice, video and chat with others such as email, SMS
and voicemail.
By incorporating UC into your offerings, your organization could add a great deal
of value to a hospital’s EMR since it would bind all communication services into
one package.
Despite these constraints, vendors are starting to explore how to best leverage
current technology and innovate. EMR/UC integration is still at an early stage,
however, which offers your organization the opportunity to be one of the first to
truly utilize and promote unified communications in the healthcare industry.
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DISRUPTIVE TECHNOLOGY # 9
• Usability. CDS systems are often developed independently from EMRs and
then integrated. This process limits the usability of the CDS. Users may
choose not to use the CDS or become frustrated when it takes them too long
to get to the information they need.
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DISRUPTIVE TECHNOLOGY # 10
Mobile home care devices are pieces of hardware that allow patients to com-
municate the current state of their illness to a healthcare provider from home.
Although still in the development stage, the potential for managing chronic ill-
ness is clear, and development of home care devices is moving quickly to meet
the demand of our aging population.
Examples of existing mobile home care devices include blood pressure monitors,
weight scales, glucose meters, pulse oximeters, and peak flow meters. One such
device is Intel’s HealthGuide, which offers a variety of solutions to the patient in
his own home.
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How is this technology applied in
healthcare today?
At the time of writing, Intel and GE Healthcare recently formed a new company
in a joint effort to meet the future needs of telemedicine. In their vision, mobile
home care devices will interact with EMRs to deliver the data to those in charge
of the patient’s health. While this is the hot topic of the moment, most major
Healthcare IT vendors (as well as many smaller organizations) have a telemedi-
cine and home care product portfolio.
Many existing home care devices are standalone solutions that are used by the
patient at home and then brought to the hospital or clinic during a scheduled vis-
it. The data is then transferred into the EMR so that the physician can refer to the
data in his interpretation and clinical notes. This process is often cumbersome,
which has lead companies like Cardiac Science to offer a solution to bridge the
gap between device and EMR so that integration is more automatic.
To counter this challenge, there is a growing push for home care software on
consumer devices. The LifeScan Diabetes Monitor and Zume Life self-care ser-
vice are both currently available on iPhone.
Vince Kuraitis, a thought leader in the growing home care industry, sums it up
nicely:
“Think about your user experience when you get into your car into the morning.
You are greeted by a dashboard of information about the vital processes in your
car -- fuel availability, fluid levels, driving speed, etc. You know that if something
goes wrong with a major system, you’ll get a “check engine” notice.
Now think about your user experience with your body. What do you know about
the vital processes going on in your body right now?
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DISRUPTIVE TECHNOLOGY # 11
Cloud Computing
There is a lot of confusion in the industry around what “cloud computing” really
means. Often, marketing communications that refer to a “cloud solution” actually
mean an ASP offering with a SaaS business model.
True cloud computing is the use of virtualized servers that can be scaled on de-
mand based on varying levels of resource requirements at run-time. For example,
an application running on a cloud can programmatically turn on five servers in
response to a spike in demand for computing resources. Several mature solu-
tions include Microsoft Azure, Citrix, VMWare, Amazon Elastic Compute Cloud
and Google App Engine.
From a technical perspective, a cloud would be the best option for delivering a
solution on scalable and fault tolerant hardware while still delivering on perfor-
mance requirements.
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What constraints does the technology face?
With ASPs, there is definite knowledge as to the location and ownership of
the housed data thus satisfying privacy and data security laws. True cloud
computing, on the other hand, is not in widespread use with EMRs since it is an
issue of controversy due to privacy and security risks.
Until then, there are other ways for organizations to pump up their ASP offering
– for example offering a client application with a richer user interface, more logic
and even an “offline mode.” Technologies such as WPF and Adobe AIR represent
a first step towards the creation of such rich clients.
To stand out from the crowd and go above and beyond the traditional methods of
helping clinicians, your organization needs to be aware of these technologies and
incorporate them in a way that will break new ground. Organizations that truly
understand the day-to-day workflows, needs and goals of healthcare providers
will be best positioned to develop innovative and usable technology solutions
that will get accepted by end-users.
We look forward to seeing you at the next HIMSS conference, and being im-
pressed by the innovative IT you’ve developed that truly differentiates you from
your competitors.
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Technology Consultation with Macadamian
Macadamian is a global UI design and software innovation studio with signifi-
cant sector expertise in healthcare and life sciences. We work with Healthcare
IT vendors to create visually impressive, usable and ultimately successful soft-
ware products. Through our usability, design, and software engineering services,
Macadamian can help you transform your idea into a market-ready feature or
product that will stand out from your competition and delight end-users.
We are currently offering a limited number of free consultations with our senior
team. For the next 60 days we have ten available openings with our usability
and technology experts, who can meet with you to discuss your product plans,
and help determine how the technologies and approaches discussed in this
paper could help you innovate and further differentiate your product from the
competition.
Contact Us
For questions or comments about this white paper, or for more information on a
technology or usability consultation, please contact:
Didier Thizy
Director, Healthcare Solutions
[email protected]
+ 1 877-779-6336 x136
www.macadamian.com
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