Data and Business Intelligence: Bidgoli, MIS, 10th Edition. © 2021 Cengage
Data and Business Intelligence: Bidgoli, MIS, 10th Edition. © 2021 Cengage
Business
Intelligence
Data hierarchy
• Primary key
• Uniquely identifies every record in a relational database
• Foreign key
• Field in a relational table that matches the primary key column of another table
• Used to cross-reference tables
Normalization and Operations
• Normalization
• Used to improve database efficiency; Eliminates redundant data
• Operations
• Help retrieve data from tables
• Common operations: select, project, join, intersect, union, and difference
DBMS software components
• Database engine
Components • Data definition
• Data manipulation
of a DBMS • Application generation
• Data administration
• Include:
Recent Trends • Data-driven Web sites
• Natural language processing
in Database • Distributed databases
Design and • Object-oriented databases
• Advances in artificial intelligence
Use
Data Warehouses
• Collection of data from a variety of
sources
• Support decision-making
applications
• Generate business intelligence
• Called hypercubes because they store
multidimensional data
Business Methods
• Enhance competitiveness
Tableau Power BI
Data visualization tool Microsoft platform
Analyzes data for generating trends using graphs Allows user to analyze and visualize data
and charts • Different sources
“What-if” analysis • Different formats
Integrates with existing data and applications
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