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PGP36412 GoogleCar

Google justified entering the driverless car business for several reasons: 1. Location-based services are a strength for Google and give it an advantage over traditional car makers in building self-driving cars. Google can easily obtain additional information based on users' locations. 2. Venturing into driverless cars allows Google to strengthen its core business of data by merging auto technology with its data collection. 3. Self-driving cars could increase Google's ad revenue by allowing users to browse the internet and use Google services while being driven, and revolutionize transportation by reducing accidents and increasing accessability.

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AYUSH VERMA
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83 views1 page

PGP36412 GoogleCar

Google justified entering the driverless car business for several reasons: 1. Location-based services are a strength for Google and give it an advantage over traditional car makers in building self-driving cars. Google can easily obtain additional information based on users' locations. 2. Venturing into driverless cars allows Google to strengthen its core business of data by merging auto technology with its data collection. 3. Self-driving cars could increase Google's ad revenue by allowing users to browse the internet and use Google services while being driven, and revolutionize transportation by reducing accidents and increasing accessability.

Uploaded by

AYUSH VERMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ayush Verma

PGP36412, Section A

How does google justify the role out of driverless car as a part of it’s business?

With the automotive industry changing and cars being transformed from mechanical means of
transport to a gadget that assists with everyday work, google decided to venture into auto
sector with a plan of new driverless cars. Location-based services are an enormous strength of
Alphabet's offering and it is this that gives the company an upper hand over traditional car
makers when it comes to building self-driving cars. Google can easily obtain additional info
based on location services and other LTE features used by the consumers.

In 2009, Google started the self-driving car project with the goal of driving autonomously over
ten uninterrupted 100-mile routes. In 2016, Waymo, an autonomous driving technology
company, became a subsidiary of Alphabet, and Google's self-driving project became Waymo.

The idea behind self-driving cars is fairly simple: build a car with cameras that can track all the
objects around it. The car should react if it’s about to steer into one. And once in-car computers
know all driving rules, they should be able to navigate to their destination. In the end, you
might say that the execution of these ideas has been more complicated than was anticipated.
This also helps in strengthening google’s core that is data and merges it with the auto business
as well. How venturing into driverless car business is justified-

1. The shift from owning to renting cars puts up great opportunities for self-driving cars as
a source of revenue.
2. These cars can be a part of the eco-system that google has built around every person
that uses it’s services. This would increase the overall revenues as well as the customer
loyalty for a long term across multiple domains.

Self-driving cars could revolutionize the way people used and thought about cars. Google aimed
to reduce accidents and fatalities, shorten commute times, improve the quality of life for the
blind and make transportation available to individuals who could not drive themselves such as
the elderly or disabled. If cars drove themselves, people could browse the Internet, log on tog
mail, and post messages on Google+ while being chauffeured. In turn, Google's ad revenue
would increase. Google appeared to be well positioned to develop automated vehicle
technology. It had extensive experience in software development, a vast collection of data from
its Google Maps and Street View products, an ability to attract top talent, access to capital, and
a willingness to invest in what the company referred to as "moonshots," or risky and expensive
experiments.

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