Company SWOT Analysis

A SWOT Analysis
Presented to
The Faculty of the College of International Tourism and Hospitality Management,
Lyceum of the Philippines University Manila

In Partial Fulfillment
Of the Requirement for the
Applied Economics

Submitted By:
Klea Marie O. Rizalde
Margarette Arn E. Marcos
Jayson C. Guillena

H226-CLOCA

Submitted To:
Sir Eric Dallo
Company Profile

Astoria Palawan: Hotel and Resort

The heart of homegrown hospitality

Astoria Palawan is a five-hectare resort in the heart of the Philippines’ Final Frontier, Puerto
Princesa. The property is the brand’s nod to the natural charm of Palawan. That is why you can
expect nothing less than the perfect quiet escape away from the metropolis.

Our resort in Puerto Princesa kisses the shores of the majestic Sulu Sea and is a peaceful
enclave of emerald virgin forests, grasslands, and mountain ranges. Here is where guests can
truly appreciate why Palawan is considered the most beautiful island in the world.

Besides reconnecting you with nature, you can also find fun, adventure, and good food at
Astoria Palawan.

Our resort in Puerto Princesa features a 39-meter infinity pool, a recreation pavilion with
karaoke and games, and an in-house restaurant and bar. For the ultimate business and leisure
trip, our Mangrove Conference and Convention Center and one-hectare Palawan Waterpark by
Astoria are sure to meet your vision for the ideal “WorkPlays” experience.

You can also reach the epitome of relaxation and luxury in our 40 spacious private rooms and
suites housed in 13 leaf-inspired, wood-cabin villas. Our accommodations are designed to
make Astoria Palawan your home away from home.

Content
A Green, Eco-friendly, and Sustainable Resort
Astoria Palawan, as an advocate of responsible tourism, is proud to be one of Puerto
Princesa’s greenest, most eco-friendly, and sustainable resorts. Our property is built on a
foundation that is grounded in love and respect for Mother Nature. This is why we made sure
to use only green and sustainable materials, methods, and practices in the development of our
resort.
We put emphasis on environmental, social, and economic conservation by using state-of-the-
art equipment for efficient and effective waste management. The use of VRF air conditioning
units and solar panels also promote energy consumption, as it saves the resort’s electricity by
up to 40 percent. Finally, you can trust that Astoria Palawan was developed to highlight the
beauty of Puerto Princesa, sowe make sure that nothing has or will ever compromise the
resources and natural wonders of this paradise city.

Rooms & Villas

Amenities
A memorable stay is what we can promise here at Astoria Palawan. Each of the amenities we
have in our property is guaranteed to cater to your every need. They are designed for your
dream tropical getaway with the perfect combination of fun, relaxation, adventure, and good
food.

Palawan Waterpark
Astoria Palawan is home to the first and only waterpark in Puerto Princesa. Taking up
one hectare of the entire property, our aquatic playground features many aqua thrills
and adventures that both kids and kids-at-heart will surely love. With our exciting
slides, rides, and waves, limitless enjoyment is a guarantee!

Inflata-Fun
Aside from a waterpark, Astoria Palawan now has its own inflatable playground that
offers excitement at its finest for adventure-seeking guests of all ages! Palawan
Waterpark Inflata-Fun by Astoria is home to the country’s biggest and only multi-lane floating
water slide that guarantees a splashin good time.

Analysis of each quadrant

● Superb Performance in New Markets – Host Hotels & Resorts has built expertise at entering new markets
and making success of them.
 ● Well-established learning and development program ensures high quality staff training.- Hotel ensures that
the staff are well informed of the services that they provide and give the best quality service.

● High levels of customer satisfaction- Providing a very approachable customer service and giving them the
best product and services that will exceed their expectations.

Weakness
● The company has not been able to tackle the challenges presented by the new entrants in the segment and
has lost small market share in the niche categories.

● Mixed quality staff

Opportunities
● Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Host
Hotels & Resorts products thus providing an opportunity to the company.

● Build relationships with influencers.

● The market development will lead to dilution of competitor’s advantage and enable Host Hotels & Resorts
to increase its competitiveness compared to the other competitors.
● Attract new customers through special offers.

Threats

● Changing consumer buying behavior from online channels could be a threat to the existing physical
infrastructure driven supply chain model.

● Changes in consumer spending patterns.

● Growing strengths of local distributors also presents a threat in some markets as the competition is paying
higher margins to the local distributors.
● Consumers are becoming more demanding.
Recommendation

We recommend that Astoria hotels and resort should consider discussing about how to make up
with the emerging challenges.in addition to the growing industry they may conduct a meeting
with the marketing staffs of the company to do a research that will help their company to be
ahead of the threats from the new entrants, concluding with different strategies and approach on
how to increase the sales of the company. Aside from that we also recommend that the Astoria
hotels and resorts should monitor and get in touch with the sales team to be able to study the
effectiveness of a certain approach so that we can say that the strategies are efficient. On top of
that they should end up conceptualizing strategies that were fair enough to the customers as well
as the management.