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AGV - ITALO, d2 - s0 - p7 - Andrea - Giuricin

Italo is an innovative high-speed rail service in Italy that has experienced significant growth since starting operations in 2012, increasing passenger numbers from 6.5 million in 2014 to a projected 9 million in 2015, with over 500,000 members in its loyalty program. Italo operates on 11 routes connecting 16 cities across Italy using state-of-the-art AGV trains from Alstom that feature customized interior designs and technologies to enhance the passenger experience. The entry of Italo into the Italian rail market has increased competition and led to improved services, lower fares, and expansion of the high-speed rail system, benefiting passengers and the overall economy

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193 views20 pages

AGV - ITALO, d2 - s0 - p7 - Andrea - Giuricin

Italo is an innovative high-speed rail service in Italy that has experienced significant growth since starting operations in 2012, increasing passenger numbers from 6.5 million in 2014 to a projected 9 million in 2015, with over 500,000 members in its loyalty program. Italo operates on 11 routes connecting 16 cities across Italy using state-of-the-art AGV trains from Alstom that feature customized interior designs and technologies to enhance the passenger experience. The entry of Italo into the Italian rail market has increased competition and led to improved services, lower fares, and expansion of the high-speed rail system, benefiting passengers and the overall economy

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Italo: a case of innovative


technology and design

Dr. Andrea Giuricin


CEO TRA consulting
Strategic Consultant for the President of NTV
Managing Director Criet-Transport University of Milan Bicocca
Adj. Prof. University of Minnesota

Prague, 5 th of November 2015


RAIL COMPETITION IN ITALY

More than 50 connections


everyday
Ø  Hourly frequency between Milan and
Rome
Ø  No stop services between Rome and Milan
Ø  New station in Rome, Milan, Turin and
Verona

11 cities and 16 stations


RAIL COMPETITION IN ITALY

Significant achievements of Italo in 2014


Ø  6,5 million of passenger à 9 million in 2015
Ø  Punctuality >95%
Ø  More than 17000 connections
Ø  > 55% load factor in 2014 à 80% in 2015
Ø  13 cities and 17 stations served
Ø  500 thousand inscriptions at Italo Più, the loyalty program
Ø  1 million fan in Facebook
RAIL COMPETITION IN ITALY

NTV has a major impact on economic and social structure in Italy


Ø  Over 1,0 Billion € of investments:
•  625 millions of euro invested in 25 modern high speed trains AGV;
•  90 millions of euro of investment in Maintenance Depot of Nola
(Regione Campania);
•  280 millions Euros in other operational investments;
•  20 millions Euros invested in training.
RAIL COMPETITION IN ITALY

HS Market in Italy
(2011 no competition)
20%
20%
16%
10%

0%

-2.4% -2% -1.8%


-10%

-20%

-30%
-30%
-40%
2012 2013
Demand Price GDP
RAIL COMPETITION IN ITALY

HSR - New demand in Italy


(7,1 Mln more Pax)

13%
31%

28%

28%

Car Rail Intercity Induction Air

Font: Elaboration NTV Studies Office


RAIL COMPETITION IN ITALY

Italo’s entrance in the Italian Rail market is having a major impact on


services delivered to customers and to the economy:

1)  Improvement of offer with new and higher quality services


2)  Tickets price decrease & wider offering for passengers; Higher
frequency and additional services; Incumbent has not reduced its
offer.
3)  Process Innovation (new mix of Sales Channels)
4)  Increase of employment
5)  A continuous development of the High Speed Italian market (+39 per
cent) despite the ongoing Italian recession (-4 per cent) (2012-2013).
ITALO DESIGN AND TECHNOLOGY

11 coaches, total 450 seats.


ITALO DESIGN AND TECHNOLOGY

§  Club §  Prima §  Smart


§  High quality and §  Quality + entry price
§  Highest comfort and
privacy comfort §  Special coach options:
§  At seat service Cinema
§  Customized service
§  At seat TV screens §  Extra Large
§  Lounge option §  High quality and
comfort
ITALO DESIGN AND TECHNOLOGY

§  Club
§  Highest comfort and
privacy
§  Customized service
§  At seat TV screens
§  Lounge option
ITALO DESIGN AND TECHNOLOGY

§  Prima
§  High quality and
comfort
§  At seat service

§  Extra Large


§  High quality and
comfort
ITALO DESIGN AND TECHNOLOGY

§  Smart
§  Quality + entry price
§  Special coach options:
Cinema
ITALO DESIGN AND TECHNOLOGY

AGV, the latest generation train


by Alstom:

•  innovative engineering
solutions

•  high performance in terms of


speed, respect for the
environment, energy
consumption and comfort

•  connectivity ensured by the


combination of satellite and
mobile systems
ITALO DESIGN AND TECHNOLOGY

BEST TRAIN FOR HIGH-SPEED

WINNER OF THE 2013 DESIGN AWARD AS


«LIFE-ENHANCER OF THE YEAR», BY THE
WALLPAPER MAGAZINE
ITALO DESIGN AND TECHNOLOGY
ITALO DESIGN AND TECHNOLOGY

SALES  CHANNELS  

RECEPTION  AND   PRONTO  


ASSISTANCE   ITALO  

ITALO  NO  STRESS   You will love it as if it CASA  ITALO  


were your own

EN  ROUTE  
Caring  and  catering  
Internet  and  live  tv  
Cinema  coach  
ITALO DESIGN AND TECHNOLOGY

Specialist subsystems …
Office
Front

Dynamic Information Distribution CRM

Service-Oriented Architecture (SOA)


Office

Fleet & Control Revenue


Back

Circulation Maintenance
Crew Room Accounting

.. totally integrated with SOA Architecture.


TRENDS FROM AUTOMOTIVE
SECTOR
HIGH  TECH     WARM  TONES  
INTERACTIVE  INTERIORS  

DEEP  BLACK  

FLEXIBLE  WOOD  

3D  PRINTING  

HIGH  TECH  FOAMS  


NATURAL  MATERIALS  

ADDED  TEXTURES  

LIGHTWEIGHT  FRAMES   NATURE  


EXAMPLES FROM AUTOMOTIVE
SECTOR
Mercedes-Benz F015 Faurecia Oasis Seat Volvo XC90 Excellence

§  Cocoon Environment §  Self Adjusting Lounge §  Clean Architecture
§  Clean Surfaces §  Custom Tailored §  Soft Shapes & Materials
§  Mobile Platform for §  3D Spacial-Imaging §  Diffused Lights
Communication Sound System
§  Relaxing Colour Tones
§  Traditional Materials §  Swipe Pad Control
Thanks for the attention
Dr. Andrea Giuricin

CEO - TRA Consulting


CRIET – Transport, at University Milan Bicocca
Adj. Professor Mobility management and Marketing Services at University Milan Bicocca
Adj. Professor “Made in Italy”, University of Minnesota
Guest Lecture at IBMEC in Brazil, UIC in Madrid, Teheran, Beijing, CARS in Beijing,
Northampton in UK, Bangkok University College International in Thailand
NTV – Strategic Consultant for the President
Confcommercio direzione Turismo – Head of Studies Office
Senior Fellow Istituto Bruno Leoni
Analyst in TLC and transport WSJ, Reuters, Bloomberg, Businessweek, RAI, Xinhua.
Contributor at Panorama, Il Foglio, Il Fatto Quotidiano, DiarioEconomico (PT)
Email: [email protected]
Mob: +39 338 69 383 69

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