Google Search

From Wikipedia, the free encyclopedia

Jump to navigationJump to search

"Google.com" redirects here. For the company itself, see Google.

Google Search

show
Screenshot

Type of site Web search engine

Available in 149 languages

Owner Google

Revenue Google Ads

URL google.com

IPv6 support Yes[1]

Commercial Yes

Registration Optional

Launched 1997; 24 years ago

 Current status Online

Written in Python, C, C++[2]

Google Search, or simply Google, is a search engine provided by Google. Handling

over 3.5 billion searches per day,[3] it has a 92% share of the global search engine
market.[4] It is also the most-visited website in the world.[5]
The order of search results returned by Google is based, in part, on a priority rank
system called "PageRank". Google Search also provides many different options for
customized searches, using symbols to include, exclude, specify or require certain
search behavior, and offers specialized interactive experiences, such as flight status
and package tracking, weather forecasts, currency, unit, and time conversions, word
definitions, and more.
The main purpose of Google Search is to search for text in publicly accessible
documents offered by web servers, as opposed to other data, such as images or data
contained in databases. It was originally developed in 1997 by Larry Page, Sergey Brin,
and Scott Hassan.[6][7][8] In June 2011, Google introduced "Google Voice Search" to
search for spoken, rather than typed, words.[9] In May 2012, Google introduced
a Knowledge Graph semantic search feature in the U.S.
Analysis of the frequency of search terms may indicate economic, social and health
trends.[10] Data about the frequency of use of search terms on Google can
be openly inquired via Google Trends and have been shown to
correlate with flu outbreaks and unemployment levels, and provide the information
faster than traditional reporting methods and surveys. As of mid-2016, Google's search
engine has begun to rely on deep neural networks.[11]

Contents

• 1Search indexing
o 1.1"Caffeine" search architecture upgrade
o 1.2"Medic" search algorithm update
• 2Performing a search
o 2.1Search syntax
▪ 2.1.1Query expansion
o 2.2"I'm Feeling Lucky"
o 2.3Special interactive features
o 2.4"OK Google" conversational search
• 3Search results
o 3.1Universal search
o 3.2Rich snippets
o 3.3Knowledge Graph
o 3.4Personal tab
o 3.5Google feed
• 4Ranking of results
o 4.1PageRank
o 4.2Google optimization
o 4.3"Hummingbird" search algorithm upgrade
• 5Google Doodles
• 6Smartphone apps
• 7Discontinued features
o 7.1Translate foreign pages
o 7.2Instant search
o 7.3Dedicated encrypted search page
o 7.4Real-Time Search
• 8Privacy
• 9Redesign
• 10Search products
• 11Energy consumption
• 12Criticism
o 12.1Complaints about indexing
o 12.2January 2009 malware bug
o 12.3Possible misuse of search results
o 12.4FTC fines
o 12.5Big Data and human bias
• 13Trademark
• 14See also
• 15References
• 16Further reading
• 17External links

Search indexing
See also: Googlebot

Google indexes hundreds of terabytes of information from web pages.[12] For websites
that are currently down or otherwise not available, Google provides links
to cached versions of the site, formed by the search engine's latest indexing of that
page.[13] Additionally, Google indexes some file types, being able to show
users PDFs, Word documents, Excel spreadsheets, PowerPoint presentations,
certain Flash multimedia content, and plain text files.[14] Users can also activate
"SafeSearch", a filtering technology aimed at preventing explicit and pornographic
content from appearing in search results.[15]
Despite Google search's immense index, sources generally assume that Google is only
indexing less than 5% of the total Internet, with the rest belonging to the deep web,
inaccessible through its search tools.[12][16][17]
In 2012, Google changed its search indexing tools to demote sites that had been
accused of piracy.[18] In October 2016, Gary Illyes, a webmaster trends analyst with
Google, announced that the search engine would be making a separate, primary web
index dedicated for mobile devices, with a secondary, less up-to-date index for desktop
use. The change was a response to the continued growth in mobile usage, and a push
for web developers to adopt a mobile-friendly version of their websites.[19][20] In December
2017, Google began rolling out the change, having already done so for multiple
websites.[21]
"Caffeine" search architecture upgrade
In August 2009, Google invited web developers to test a new search architecture,
codenamed "Caffeine", and give their feedback. The new architecture provided no
visual differences in the user interface, but added significant speed improvements and a
new "under-the-hood" indexing infrastructure. The move was interpreted in some
quarters as a response to Microsoft's recent release of an upgraded version of its own
search service, renamed Bing, as well as the launch of Wolfram Alpha, a new search
engine based on "computational knowledge".[22][23] Google announced completion of
"Caffeine" on June 8, 2010, claiming 50% fresher results due to continuous updating of
its index.[24]
With "Caffeine", Google moved its back-end indexing system away
from MapReduce and onto Bigtable, the company's distributed database platform.[25][26]
"Medic" search algorithm update
In August 2018, Danny Sullivan from Google announced a broad core algorithm update.
As per current analysis done by the industry leaders Search Engine Watch and Search
Engine Land, the update was to drop down the medical and health-related websites that
were not user friendly and were not providing good user experience. This is why the
industry experts named it "Medic".[27]
Google reserves very high standards for YMYL (Your Money or Your Life) pages. This
is because misinformation can affect users financially, physically, or emotionally.
Therefore, the update targeted particularly those YMYL pages that have low-quality
content and misinformation. This resulted in the algorithm targeting health and medical-
related websites more than others. However, many other websites from other industries
were also negatively affected.[28]

Performing a search

A definition link is provided for many search terms.

Google Search consists of a series of localized websites. The largest of those,

the google.com site, is the top most-visited website in the world.[5] Some of its features
include a definition link for most searches including dictionary words, the number of
results you got on your search, links to other searches (e.g. for words that Google
believes to be misspelled, it provides a link to the search results using its proposed
spelling), and many more.
Search syntax
Google search accepts queries as normal text, as well as individual
keywords.[29] It automatically corrects misspelled words, and yields the same results
regardless of capitalization.[29] For more customized results, one can use a wide variety
of operators, including, but not limited to:[30][31]

• OR – Search for webpages containing one of two similar queries, such as marathon OR
race
• - (minus sign) – Exclude a word or a phrase, such as "apple -tree" searches where
word "tree" is not used
• "" – Force inclusion of a word or a phrase, such as "tallest building"
• * – Placeholder symbol allowing for any substitute words in the context of the query, such
as "largest * in the world"
• .. – Search within a range of numbers, such as "camera $50..$100"
• site: – Search within a specific website, such as "site:youtube.com"
• define: – See a definition of a word, such as "define:phrase"
• stocks: – See the stock price of investments, such as "stocks:googl"
• related: – Find webpages related to specific URL addresses, such
as "related:www.wikipedia.org"
• cache: – Highlights the search-words within the cached pages, such
as "cache:www.google.com xxx" shows cached content with word "xxx" highlighted.
• @ – Search for a specific word on social media networks, such as "@twitter"
Query expansion
Google applies query expansion to submitted search queries, using techniques to
deliver results that it considers "smarter" than the query users actually submitted. This
technique involves several steps, including:[32]

• Word stemming – Certain words can be reduced so other, similar terms, are also found in
results, such as "translator" can also search for "translation"
• Acronyms – Searching for abbreviations can also return results about the name in its full
length, such as "NATO" can show results for "North Atlantic Treaty Organization"
• Misspellings – Google will often suggest correct spellings for misspelled words
• Synonyms – In most cases where a word is incorrectly used in a phrase or sentence,
Google search will show results based on the correct synonym
• Translations – The search engine can, in some instances, suggest results for specific words
in a different language
• Ignoring words – In some search queries containing extraneous or insignificant words,
Google search will simply drop those specific words from the query
A screenshot of suggestions by Google Search when "wikip" is typed

In 2008, Google started to give users autocompleted search suggestions in a list below
the search bar while typing, originally with the approximate result count previewed for
each listed search suggestion.[33]
"I'm Feeling Lucky"
"I'm Feeling Lucky" redirects here. For the 2011 book by Douglas Edwards, see I'm Feeling
Lucky (book).

Google's homepage includes a button labeled "I'm Feeling Lucky". This feature
originally allowed users to type in their search query, click the button and be taken
directly to the first result, bypassing the search results page. With the 2010
announcement of Google Instant, an automatic feature that immediately displays
relevant results as users are typing in their query, the "I'm Feeling Lucky" button
disappears, requiring that users opt-out of Instant results through search settings to
keep using the "I'm Feeling Lucky" functionality.[34] In 2012, "I'm Feeling Lucky" was
changed to serve as an advertisement for Google services; users hover their computer
mouse over the button, it spins and shows an emotion ("I'm Feeling Puzzled" or "I'm
Feeling Trendy", for instance), and, when clicked, takes users to a Google service
related to that emotion.[35]
Tom Chavez of "Rapt", a firm helping to determine a website's advertising worth,
estimated in 2007 that Google lost $110 million in revenue per year due to use of the
button, which bypasses the advertisements found on the search results page.[36]
Special interactive features
See also: List of Google Easter eggs § Embedded tools

Besides the main text-based search-engine features of Google search, it also offers
multiple quick, interactive experiences. These include, but are not limited to:[37][38][39]

• Calculator
• Time zone, currency, and unit conversions
• Word translations
• Flight status
• Local film showings
• Weather forecasts
• Population and unemployment rates
• Package tracking
• Word definitions
• Metronome
• Roll a die
• "Do a barrel roll" (search page spins)
• "Askew" (results show up sideways)
"OK Google" conversational search
See also: Google Now and Google Assistant

During Google's developer conference, Google I/O, in May 2013, the company
announced that, on Google Chrome and Chrome OS, users would be able to say "OK
Google", with the browser initiating an audio-based search, with no button presses
required. After having the answer presented, users can follow up with additional,
contextual questions; an example include initially asking "OK Google, will it be sunny in
Santa Cruz this weekend?", hearing a spoken answer, and reply with "how far is it from
here?"[40][41] An update to the Chrome browser with voice-search functionality rolled out a
week later, though it required a button press on a microphone icon rather than "OK
Google" voice activation.[42] Google released a browser extension for the Chrome
browser, named with a "beta" tag for unfinished development, shortly thereafter.[43] In
May 2014, the company officially added "OK Google" into the browser itself;[44] they
removed it in October 2015, citing low usage, though the microphone icon for activation
remained available.[45] In May 2016, 20% of search queries on mobile devices were done
through voice.[46]

Search results
Universal search
"Universal search" was launched by Google on May 16, 2007 as an idea that merged
the results from different kinds of search types into one. Prior to Universal search, a
standard Google search would consist of links only to websites. Universal search,
however, incorporates a wide variety of sources, including websites, news, pictures,
maps, blogs, videos, and more, all shown on the same search results page.[47][48] Marissa
Mayer, then-vice president of search products and user experience, described the goal
of Universal search as "we're attempting to break down the walls that traditionally
separated our various search properties and integrate the vast amounts of information
available into one simple set of search results.[49]
In June 2017, Google expanded its search results to cover available job listings. The
data is aggregated from various major job boards and collected by analyzing company
homepages. Initially only available in English, the feature aims to simplify finding jobs
suitable for each user.[50][51]
Rich snippets
In May 2009, Google announced that they would be parsing website microformats to
populate search result pages with "Rich snippets". Such snippets include additional
details about results, such as displaying reviews for restaurants and social media
accounts for individuals.[52]
In May 2016, Google expanded on the "Rich snippets" format to offer "Rich cards",
which, similarly to snippets, display more information about results, but shows them at
the top of the mobile website in a swipeable carousel-like format.[53] Originally limited to
movie and recipe websites in the United States only, the feature expanded to all
countries globally in 2017.[54]
Now the web publishers can have greater control over the rich snippets. Preview
settings from these meta tags will become effective in mid-to-late October 2019 and
may take about a week for the global rollout to complete.[55]
Knowledge Graph
Main article: Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search
engine's results with information gathered from a variety of sources.[56] This information
is presented to users in a box to the right of search results.[57] Knowledge Graph boxes
were added to Google's search engine in May 2012,[56] starting in the United States, with
international expansion by the end of the year.[58] The information covered by the
Knowledge Graph grew significantly after launch, tripling its original size within seven
months,[59] and being able to answer "roughly one-third" of the 100 billion monthly
searches Google processed in May 2016.[60] The information is often used as a spoken
answer in Google Assistant[61] and Google Home searches.[62] The Knowledge Graph has
been criticized for providing answers without source attribution.[60]
Google Search has been accused of using a so-called zero-click search to prevent a
large part of the traffic leaving its page to third-party publishers. As a result, 71% of
searches end on the Google search page. In case of one specific query out of 890'000
searches on Google, only 30'000 resulted in the user clicking on the results website.[63]
Personal tab
In May 2017, Google enabled a new "Personal" tab in Google Search, letting users
search for content in their Google accounts' various services, including email messages
from Gmail and photos from Google Photos.[64][65]
Google feed
The Google feed is a personalized stream of articles, videos, and other news-related
content. The feed contains a "mix of cards" which show topics of interest based on
users' interactions with Google, or topics they choose to follow directly.[66] Cards include,
"links to news stories, YouTube videos, sports scores, recipes, and other content based
on what [Google] determined you're most likely to be interested in at that particular
moment."[66] Users can also tell Google they're not interested in certain topics to avoid
seeing future updates.
The Google feed launched in December 2016[67] and received a major update in July
2017.[68] As of May 2018, the Google feed can be found on the Google app and by
swiping left on the home screen of certain Android devices. As of 2019, Google will not
allow political campaigns worldwide to target their advertisement to people to make
them vote.[69]

Ranking of results
PageRank
Main article: PageRank

Google's rise was largely due to a patented algorithm called PageRank which helps
rank web pages that match a given search string.[70] When Google was a Stanford
research project, it was nicknamed BackRub because the technology
checks backlinks to determine a site's importance. Other keyword-based methods to
rank search results, used by many search engines that were once more popular than
Google, would check how often the search terms occurred in a page, or how strongly
associated the search terms were within each resulting page. The PageRank algorithm
instead analyzes human-generated links assuming that web pages linked from many
important pages are also important. The algorithm computes a recursive score for
pages, based on the weighted sum of other pages linking to them. PageRank is thought
to correlate well with human concepts of importance. In addition to PageRank, Google,
over the years, has added many other secret criteria for determining the ranking of
resulting pages. This is reported to comprise over 250 different indicators,[71][72] the
specifics of which are kept secret to avoid difficulties created by scammers and help
Google maintain an edge over its competitors globally.
PageRank was influenced by a similar page-ranking and site-scoring algorithm earlier
used for RankDex, developed by Robin Li in 1996. Larry Page's patent for PageRank
filed in 1998 includes a citation to Li's earlier patent. Li later went on to create the
Chinese search engine Baidu in 2000.[73][74][75]
In a potential hint of Google's future direction of their Search algorithm, Google's then
chief executive Eric Schmidt, said in a 2007 interview with the Financial Times: "The
goal is to enable Google users to be able to ask the question such as 'What shall I do
tomorrow?' and 'What job shall I take?'".[76] Schmidt reaffirmed this during a 2010
interview with the Wall Street Journal: "I actually think most people don't want Google to
answer their questions, they want Google to tell them what they should be doing next."[77]
In 2013 the European Commission found that Google Search favored Google's own
products, instead of the best result for consumers' needs.[78] In February 2015 Google
announced a major change to its mobile search algorithm which would favor mobile
friendly over other websites. Nearly 60% of Google searches come from mobile phones.
Google says it wants users to have access to premium quality websites. Those
websites which lack a mobile-friendly interface would be ranked lower and it is expected
that this update will cause a shake-up of ranks. Businesses who fail to update
their websites accordingly could see a dip in their regular websites traffic.[79]
Google optimization
Main article: Search engine optimization

Because Google is the most popular search engine, many webmasters attempt to
influence their website's Google rankings. An industry of consultants has arisen to help
websites increase their rankings on Google and other search engines. This field,
called search engine optimization, attempts to discern patterns in search engine listings,
and then develop a methodology for improving rankings to draw more searchers to their
clients' sites. Search engine optimization encompasses both "on page" factors (like
body copy, title elements, H1 heading elements and image alt attribute values) and Off
Page Optimization factors (like anchor text and PageRank). The general idea is to affect
Google's relevance algorithm by incorporating the keywords being targeted in various
places "on page", in particular the title element and the body copy (note: the higher up
in the page, presumably the better its keyword prominence and thus the ranking). Too
many occurrences of the keyword, however, cause the page to look suspect to Google's
spam checking algorithms. Google has published guidelines for website owners who
would like to raise their rankings when using legitimate optimization consultants.[80] It has
been hypothesized, and, allegedly, is the opinion of the owner of one business about
which there have been numerous complaints, that negative publicity, for example,
numerous consumer complaints, may serve as well to elevate page rank on Google
Search as favorable comments.[81] The particular problem addressed in The New York
Times article, which involved DecorMyEyes, was addressed shortly thereafter by an
undisclosed fix in the Google algorithm. According to Google, it was not the frequently
published consumer complaints about DecorMyEyes which resulted in the high ranking
but mentions on news websites of events which affected the firm such as legal actions
against it. Google Search Console helps to check for websites that use duplicate or
copyright content.[82]
"Hummingbird" search algorithm upgrade
Main article: Google Hummingbird

In 2013, Google significantly upgraded its search algorithm with "Hummingbird". Its
name was derived from the speed and accuracy of the hummingbird.[83] The change was
announced on September 26, 2013, having already been in use for a
month.[84] "Hummingbird" places greater emphasis on natural language queries,
considering context and meaning over individual keywords.[83] It also looks deeper at
content on individual pages of a website, with improved ability to lead users directly to
the most appropriate page rather than just a website's homepage.[85] The upgrade
marked the most significant change to Google search in years, with more "human"
search interactions[86] and a much heavier focus on conversation and meaning.[83] Thus,
web developers and writers were encouraged to optimize their sites with natural writing
rather than forced keywords, and make effective use of technical web development for
on-site navigation.[87]

Google Doodles
Main article: Google Doodle

On certain occasions, the logo on Google's webpage will change to a special version,
known as a "Google Doodle". This is a picture, drawing, animation, or interactive game
that includes the logo. It is usually done for a special event or day although not all of
them are well known.[88] Clicking on the Doodle links to a string of Google search results
about the topic. The first was a reference to the Burning Man Festival in 1998,[89][90] and
others have been produced for the birthdays of notable people like Albert Einstein,
historical events like the interlocking Lego block's 50th anniversary and holidays
like Valentine's Day.[91] Some Google Doodles have interactivity beyond a simple search,
such as the famous "Google Pacman" version that appeared on May 21, 2010.
Smartphone apps
Google offers a "Google Search" mobile app for Android and iOS devices.[92] The mobile
apps exclusively feature a "feed", a news feed-style page of continually-updated
developments on news and topics of interest to individual users. Android devices were
introduced to a preview of the feed in December 2016,[93] while it was made official on
both Android and iOS in July 2017.[94][95]
In April 2016, Google updated its Search app on Android to feature "Trends"; search
queries gaining popularity appeared in the autocomplete box along with normal query
autocompletion.[96] The update received significant backlash, due to encouraging search
queries unrelated to users' interests or intentions, prompting the company to issue an
update with an opt-out option.[97] In September 2017, the Google Search app on iOS was
updated to feature the same functionality.[98]

Discontinued features
Translate foreign pages
Until May 2013, Google Search had offered a feature to translate search queries into
other languages. A Google spokesperson told Search Engine Land that "Removing
features is always tough, but we do think very hard about each decision and its
implications for our users. Unfortunately, this feature never saw much pick up".[99]
Instant search
Instant search was announced in September 2010 as a feature that displayed
suggested results while the user typed in their search query. The primary advantage of
the new system was its ability to save time, with Marissa Mayer, then-vice president of
search products and user experience, proclaiming that the feature would save 2–5
seconds per search, elaborating that "That may not seem like a lot at first, but it adds
up. With Google Instant, we estimate that we'll save our users 11 hours with each
passing second!"[100] Matt Van Wagner of Search Engine Land wrote that "Personally, I
kind of like Google Instant and I think it represents a natural evolution in the way search
works", and also praised Google's efforts in public relations, writing that "With just a
press conference and a few well-placed interviews, Google has parlayed this relatively
minor speed improvement into an attention-grabbing front-page news story".[101] The
upgrade also became notable for the company switching Google Search's underlying
technology from HTML to AJAX.[102]
Instant Search could be disabled via Google's "preferences" menu for those who didn't
want its functionality.[103]
The publication 2600: The Hacker Quarterly compiled a list of words that Google Instant
did not show suggested results for, with a Google spokesperson giving the following
statement to Mashable:[104]
There are several reasons you may not be seeing search queries for a particular topic.
Among other things, we apply a narrow set of removal policies for pornography,
violence, and hate speech. It's important to note that removing queries from
Autocomplete is a hard problem, and not as simple as blacklisting particular terms and
phrases.
In search, we get more than one billion searches each day. Because of this, we take an
algorithmic approach to removals, and just like our search algorithms, these are
imperfect. We will continue to work to improve our approach to removals in
Autocomplete, and are listening carefully to feedback from our users.
Our algorithms look not only at specific words, but compound queries based on those
words, and across all languages. So, for example, if there's a bad word in Russian, we
may remove a compound word including the transliteration of the Russian word into
English. We also look at the search results themselves for given queries. So, for
example, if the results for a particular query seem pornographic, our algorithms may
remove that query from Autocomplete, even if the query itself wouldn't otherwise violate
our policies. This system is neither perfect nor instantaneous, and we will continue to
work to make it better.
PC Magazine discussed the inconsistency in how some forms of the same topic are
allowed; for instance, "lesbian" was blocked, while "gay" was not, and "cocaine" was
blocked, while "crack" and "heroin" were not. The report further stated that seemingly
normal words were also blocked due to pornographic innuendos, most notably "scat",
likely due to having two completely separate contextual meanings, one for music and
one for a sexual practice.[105]
On July 26, 2017, Google removed Instant results, due to a growing number of
searches on mobile devices, where interaction with search, as well as screen sizes,
differ significantly from a computer.[106][107]
Dedicated encrypted search page
Various search engines provide encrypted Web search facilities. In May 2010 Google
rolled out SSL-encrypted web search.[108] The encrypted search was accessed
at encrypted.google.com [109] However, the web search is encrypted via Transport Layer
Security (TLS) by default today, thus every search request should be automatically
encrypted if TLS is supported by the web browser.[110] On its support website, Google
announced that the address encrypted.google.com would be turned off April 30, 2018,
stating that all Google products and most new browsers use HTTPS connections as the
reason for the discontinuation.[111]
Real-Time Search
Google Real-Time Search was a feature of Google Search in which search results also
sometimes included real-time information from sources such
as Twitter, Facebook, blogs, and news websites.[112] The feature was introduced on
December 7, 2009[113] and went offline on July 2, 2011 after the deal with Twitter
expired.[114] Real-Time Search included Facebook status updates beginning on February
24, 2010.[115] A feature similar to Real-Time Search was already available
on Microsoft's Bing search engine, which showed results from Twitter and
Facebook.[116] The interface for the engine showed a live, descending "river" of posts in
the main region (which could be paused or resumed), while a bar chart metric of the
frequency of posts containing a certain search term or hashtag was located on the right
hand corner of the page above a list of most frequently reposted posts and outgoing
links. Hashtag search links were also supported, as were "promoted" tweets hosted by
Twitter (located persistently on top of the river) and thumbnails of retweeted image or
video links.
In January 2011, geolocation links of posts were made available alongside results in
Real-Time Search. In addition, posts containing syndicated or attached shortened links
were made searchable by the link: query option. In July 2011 Real-Time Search
became inaccessible, with the Real-Time link in the Google sidebar disappearing and a
custom 404 error page generated by Google returned at its former URL. Google
originally suggested that the interruption was temporary and related to the launch
of Google+;[117] they subsequently announced that it was due to the expiry of a
commercial arrangement with Twitter to provide access to tweets.[118]

Privacy
This section needs expansion. You
can help by adding to it. (March
2012)

Main article: Privacy concerns regarding Google

Searches made by search engines, including Google, leave traces. This raises
concerns about privacy. In principle, if details of a user's searches are found, those with
access to the information—principally state agencies responsible for law enforcement
and similar matters—can make deductions about the user's activities. This has been
used for the detection and prosecution of lawbreakers; for example a murderer was
found and convicted after searching for terms such as "tips with killing with a baseball
bat".[119]
A search may leave traces both on a computer used to make the search, and in records
kept by the search provider. When using a search engine through a browser program
on a computer, search terms and other information may be stored on the computer by
default, unless the browser is set not to do this, or they are erased. Saved terms may be
discovered on forensic analysis of the computer. An Internet Service Provider (ISP) or
search engine provider (e.g., Google) may store records which relate search terms to
an IP address and a time.[120] Whether such logs are kept, and access to them by law
enforcement agencies, is subject to legislation in different jurisdictions and working
practices; the law may mandate, prohibit, or say nothing about logging of various types
of information. Some search engines, located in jurisdictions where it is not illegal, make
a feature of not storing user search information.[121]
The keywords suggested by the Autocomplete feature show a population of users'
research which is made possible by an identity management system. Volumes of
personal data are collected via Eddystone web and proximity beacons.[citation needed]
Google has been criticized for placing long-term cookies on users' machines to store
these preferences, a tactic which also enables them to track a user's search terms and
retain the data for more than a year.[122]
Since 2012, Google Inc. has globally introduced encrypted connections for most of its
clients, to bypass governative blockings of the commercial and IT services.[123]

Redesign
This section needs expansion. You
can help by adding to it. (January
2016)

This section needs to be updated. Please update this article to reflect recent
events or newly available information. (January 2016)

Product Sans, Google's typeface since 2015

In late June 2011, Google introduced a new look to the Google home page in order to
boost the use of the Google+ social tools.[124]
One of the major changes was replacing the classic navigation bar with a black one.
Google's digital creative director Chris Wiggins explains: "We're working on a project to
bring you a new and improved Google experience, and over the next few months, you'll
continue to see more updates to our look and feel."[125] The new navigation bar has been
negatively received by a vocal minority.[126]
In November 2013, Google started testing yellow labels for advertisements displayed in
search results, to improve user experience. The new labels, highlighted in yellow color,
and aligned to the left of each sponsored link help users differentiate between organic
and sponsored results.[127]
On December 15, 2016, Google rolled out a new desktop search interface that mimics
their modular mobile user interface. The mobile design consists of a tabular design that
highlights search features in boxes. and works by imitating the desktop Knowledge
Graph real estate, which appears in the right-hand rail of the search engine result page,
these featured elements frequently feature Twitter carousels, People Also Search For,
and Top Stories (vertical and horizontal design) modules. The Local Pack and Answer
Box were two of the original features of the Google SERP that were primarily
showcased in this manner, but this new layout creates a previously unseen level of
design consistency for Google results.[128]
Search products
Main article: List of Google products

Google Videos

show
Screenshot

Type of site Video search engine

Available in Multilingual

Owner Google

URL www.google.com/videohp

Commercial Yes

Registration Recommended

Launched August 20, 2012; 8 years ago

In addition to its tool for searching web pages, Google also provides services for
searching images, Usenet newsgroups, news websites, videos (Google Videos),
searching by locality, maps, and items for sale online. Google Videos allows searching
the World Wide Web for video clips.[129] The service evolved from Google Video,
Google's discontinued video hosting service that also allowed to search the web for
video clips.[129]
In 2012, Google has indexed over 30 trillion web pages, and received 100 billion
queries per month.[130] It also caches much of the content that it indexes. Google
operates other tools and services including Google News, Google Shopping, Google
Maps, Google Custom Search, Google Earth, Google
Docs, Picasa (discontinued), Panoramio (discontinued), YouTube, Google
Translate, Google Blog Search and Google Desktop Search (discontinued[131]).
There are also products available from Google that are not directly search-
related. Gmail, for example, is a webmail application, but still includes search
features; Google Browser Sync does not offer any search facilities, although it aims to
organize your browsing time.

Energy consumption
In 2009, Google claimed that a search query requires altogether about 1 kJ or
0.0003 kW·h,[132] which is enough to raise the temperature of one liter of water by
0.24 °C. According to green search engine Ecosia, the industry standard for search
engines is estimated to be about 0.2 grams of CO 2 emission per search.[133] Google's
40,000 searches per second translate to 8 kg CO2 per second or over 252 million kilos
of CO2 per year.[134]

Criticism
Complaints about indexing
In 2003, The New York Times complained about Google's indexing, claiming that
Google's caching of content on its site infringed its copyright for the content.[135] In
both Field v. Google and Parker v. Google, the United States District Court
of Nevada ruled in favor of Google.[136][137]
January 2009 malware bug

A screenshot of the error of January 31, 2009.

Google flags search results with the message "This site may harm your computer" if the
site is known to install malicious software in the background or otherwise surreptitiously.
For approximately 40 minutes on January 31, 2009, all search results were mistakenly
classified as malware and could therefore not be clicked; instead a warning message
was displayed and the user was required to enter the requested URL manually. The bug
was caused by human error.[138][139][140][141] The URL of "/" (which expands to all URLs) was
mistakenly added to the malware patterns file.[139][140]
Possible misuse of search results
In 2007, a group of researchers observed a tendency for users to rely on Google
Search exclusively for finding information, writing that "With the Google interface the
 user gets the impression that the search results imply a kind of totality. ... In fact, one
only sees a small part of what one could see if one also integrates other research
tools."[142]
In 2011, Google Search query results have been shown by Internet activist Eli Pariser to
be tailored to users, effectively isolating users in what he defined as a filter bubble.
Pariser holds algorithms used in search engines such as Google Search responsible for
catering "a personal ecosystem of information".[143] Although contrasting views have
mitigated the potential threat of "informational dystopia" and questioned the scientific
nature of Pariser's claims,[144] filter bubbles have been mentioned to account for the
surprising results of the U.S. presidential election in 2016 alongside fake news and echo
chambers, suggesting that Facebook and Google have designed personalized online
realities in which "we only see and hear what we like".[145]
FTC fines
In 2012, the US Federal Trade Commission fined Google US$22.5 million for violating
their agreement not to violate the privacy of users of Apple's Safari web browser.[146] The
FTC was also continuing to investigate if Google's favoring of their own services in their
search results violated antitrust regulations.[147]
Big Data and human bias
Google search engine robots are programmed to use algorithms that understand and
predict human behavior. The book, Race After Technology: Abolitionist Tools for the
New Jim Code[148] by Ruha Benjamin talks about human bias as a behavior that the
google search engine can recognize. In 2016, some users google searched "three Black
teenagers" and images of criminal mugshots of young African American teenagers
came up. Then, the users searched "three White teenagers" and were presented with
photos of smiling, happy teenagers. They also searched for "three Asian teenagers",
and very revealing photos of Asian girls and women appeared. Benjamin concluded that
these results reflect human prejudice and views on different ethnic groups. A group of
analysts explained the concept of a racist computer program: "The idea here is that
computers, unlike people, can't be racist but we're increasingly learning that they do in
fact take after their makers...Some experts believe that this problem might stem from
the hidden biases in the massive piles of data that the algorithms process as they learn
to recognize patterns...reproducing our worst values".[148]

Trademark
As people talk about "googling" rather than searching, the company has taken some
steps to defend its trademark, in an effort to prevent it from becoming a generic
trademark.[149][150] This has led to lawsuits, threats of lawsuits, and the use of
euphemisms, such as calling Google Search a famous web search engine.[151]

See also

• Internet portal
• Timeline of Google Search
• Censorship by Google § Google Search
• Google (verb)
• Dragonfly (search engine)
• Google bomb
• Google Panda
• Google Penguin
• Googlewhack
• Halalgoogling
• Reunion
• List of search engines
• Comparison of web search engines
• History of Google
• List of Google products

References
1. ^ York, Dan (June 6, 2016). "Google's IPv6 Stats Hit 12% on Fourth Anniversary of World IPv6
Launch". CircleID. Retrieved August 5, 2019.
2. ^ "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Computer Science Department,
Stanford University, Stanford, CA. Retrieved January 27, 2009.
3. ^ "Google Search Statistics - Internet Live Stats". www.internetlivestats.com. Retrieved April 9, 2021.
4. ^ "Search Engine Market Share Worldwide | StatCounter Global Stats". StatCounter Global Stats.
Retrieved April 9, 2021.
5. ^ Jump up to:a b "Top 500". Alexa Internet.
6. ^ Fisher, Adam (July 10, 2018). "Brin, Page, and Mayer on the Accidental Birth of the Company that
Changed Everything". Vanity Fair. Retrieved August 23, 2019.
7. ^ McHugh, Josh (January 1, 2003). "Google vs. Evil". Wired. Retrieved August 24,2019.
8. ^ D'Onfro, Jillian (February 13, 2016). "How a billionaire who wrote Google's original code created a
robot revolution". Business Insider.
9. ^ Google (Tue June 14, 2011) Official announcement
10. ^ Hubbard, Douglas (2011). Pulse: The New Science of Harnessing Internet Buzz to Track Threats
and Opportunities. John Wiley & Sons.
11. ^ "Soon We Won't Program Computers. We'll Train Them Like Dogs". WIRED. Retrieved May
30, 2018.
12. ^ Jump up to:a b Dominguez, Trace (September 2, 2015). "How Much of the Internet Is
Hidden?". Seeker. Group Nine Media. Retrieved December 9, 2017.
13. ^ "View web pages cached in Google Search Results". Google Search Help. Retrieved December
9, 2017.
14. ^ Boswell, Wendy (November 1, 2017). "How to Use Google to Find and Open Files
Online". Lifewire. Dotdash. Retrieved December 9, 2017.
15. ^ "Block explicit results on Google using SafeSearch". Google Search Help. Retrieved December
9, 2017.
16. ^ Rosen, JJ (May 3, 2014). "The Internet you can't Google". The Tennessean. Gannett Company.
Retrieved December 9, 2017.
17. ^ Sherman, Chris; Price, Gary (May 22, 2008). "The Invisible Web: Uncovering Sources Search
Engines Can't See". Illinois Digital Environment for Access to Learning and Scholarship. University of
Illinois at Urbana–Champaign. hdl:2142/8528.
18. ^ Albanesius, Chloe (August 10, 2012). "Google to Demote Sites With 'High Number' of Copyright
Complaints". PC Magazine. Ziff Davis. Retrieved December 9, 2017.
19. ^ Schwartz, Barry (October 13, 2016). "Within months, Google to divide its index, giving mobile users
better & fresher content". Search Engine Land. Retrieved December 9, 2017.
20. ^ Roberts, Hannah (October 27, 2016). "Google is splitting its search index to target 'stripped down'
mobile websites". Business Insider. Axel Springer SE. Retrieved December 9, 2017.
21. ^ Perez, Sarah (December 20, 2017). "Google's mobile-first search index has rolled out to a handful
of sites". TechCrunch. Oath Inc. Retrieved December 21, 2017.
22. ^ Barnett, Emma (August 11, 2009). "Google reveals caffeine: a new faster search engine". The Daily
Telegraph. Retrieved December 9, 2017.
23. ^ Fox, Vanessa (August 10, 2009). "Google Caffeine: Google's New Search Engine Index". Search
Engine Land. Retrieved December 9, 2017.
24. ^ Fox, Vanessa (June 8, 2010). "Google's New Indexing Infrastructure "Caffeine" Now Live". Search
Engine Land. Retrieved December 9, 2017.
25. ^ Metz, Cade (September 9, 2010). "Google search index splits with MapReduce". The Register.
Situation Publishing. Retrieved December 9, 2017.
26. ^ Metz, Cade (August 14, 2009). "Google Caffeine: What it really is". The Register. Situation
Publishing. Retrieved December 9, 2017.
27. ^ Schwartz, Barry (August 9, 2018). "Google's Aug. 1 core algorithm update: Who did it impact, and
how much". Search Engine Land.
28. ^ "Google Medic Update: Google's Core Search Update Had Big Impact On Health/Medical
Sites". seroundtable.com. Retrieved March 11, 2019.
29. ^ Jump up to:a b "How to search on Google". Google Search Help. Retrieved December 9,2017.
30. ^ "Refine web searches". Google Search Help. Retrieved December 9, 2017.
31. ^ Boswell, Wendy (October 5, 2017). "Advanced Google Search Shortcuts". Lifewire. Dotdash.
Retrieved December 9, 2017.
32. ^ Smarty, Ann (October 31, 2008). "What is Google Query Expansion? Cases and Examples". Search
Engine Journal. Retrieved December 9, 2017.
33. ^ Sullivan, Danny (August 25, 2008). "Google.com Finally Gets Google Suggest Feature". Search
Engine Land. Retrieved December 9, 2017.
34. ^ Karch, Marziah (November 25, 2017). "How to Use Google's "I'm Feeling Lucky"
Button". Lifewire. Dotdash. Retrieved December 9, 2017.
35. ^ Paul, Ian (August 24, 2012). "Google Changes 'I'm Feeling Lucky' Button". PC World. International
Data Group. Retrieved December 9, 2017.
36. ^ Newman, Brendan (November 19, 2007). "Are you feeling lucky? Google is". Marketplace. American
Public Media. Retrieved December 9, 2017.
37. ^ Reporters, Telegraph (August 17, 2017). "15 fun Google Easter eggs". The Daily Telegraph.
Retrieved December 9, 2017.
38. ^ Klosowski, Thorin (September 6, 2012). "20 Google Search Shortcuts to Hone Your Google-
Fu". Lifehacker. Univision Communications. Retrieved December 9,2017.
39. ^ Graziano, Dan (August 9, 2013). "How to get the most out of Google search". CNET. CBS
Interactive. Retrieved December 9, 2017.
40. ^ Warman, Matt (May 16, 2013). "'OK Google' - 'conversational search' is coming soon". The Daily
Telegraph. Retrieved December 9, 2017.
41. ^ Robertson, Adi (May 15, 2013). "Google adds button-free voice search in Chrome: just say 'OK
Google'". The Verge. Vox Media. Retrieved December 9, 2017.
42. ^ Lee, Jessica (May 23, 2013). "Google Talks Back: Conversational Search Available on New Version
of Chrome". Search Engine Watch. Retrieved December 9, 2017.
43. ^ Albanesius, Chloe (November 27, 2013). "'OK Google' Voice Search Lands on Chrome". PC
Magazine. Ziff Davis. Retrieved December 9, 2017.
44. ^ Protalinski, Emil (May 20, 2014). "Chrome 35 launches with 'OK Google' voice search, more control
over touch input, new APIs and JavaScript features". The Next Web. Retrieved December 9, 2017.
45. ^ Protalinski, Emil (October 16, 2015). "Google removes 'OK Google' voice search from
Chrome". VentureBeat. Retrieved December 9, 2017.
46. ^ Shahani, Aarti (May 18, 2016). "With New Products, Google Flexes Muscles To Competitors,
Regulators". NPR. Retrieved December 15, 2017.
47. ^ Marshall, Matt (May 16, 2007). "Google's move to "universal search"". VentureBeat.
Retrieved December 9, 2017.
48. ^ Sullivan, Danny (May 16, 2007). "Google Launches "Universal Search" & Blended Results". Search
Engine Land. Retrieved December 9, 2017.
49. ^ Mayer, Marissa (May 16, 2007). "Universal search: The best answer is still the best answer". Official
Google Blog. Retrieved December 9, 2017.
50. ^ Lardinois, Frederic (June 20, 2017). "Google launches its AI-powered jobs search
engine". TechCrunch. AOL. Retrieved June 22, 2017.
51. ^ Gebhart, Andrew (June 20, 2017). "Google for Jobs is ready to help your employment
search". CNET. CBS Interactive. Retrieved June 22, 2017.
52. ^ Fox, Vanessa (May 12, 2009). "Google Search Now Supports Microformats and Adds "Rich
Snippets" to Search Results". Search Engine Land. Retrieved December 9, 2017.
53. ^ Schwartz, Barry (May 17, 2016). "Google launches rich cards for movie and recipe
websites". Search Engine Land. Retrieved December 9, 2017.
54. ^ Schwartz, Barry (March 29, 2017). "Google quietly expands rich cards worldwide". Search Engine
Land. Retrieved December 9, 2017.
55. ^ Zone, Ganpati (October 3, 2019). "Featured Snippets Google SEO Update". Ganpati Zone.
56. ^ Jump up to:a b Singhal, Amit (May 16, 2012). "Introducing the Knowledge Graph: things, not
strings". Official Google Blog. Retrieved December 10, 2017.
57. ^ "Your business information in the Knowledge Panel". Google My Business Help.
Retrieved December 10, 2017.
58. ^ Newton, Casey (December 14, 2012). "How Google is taking the Knowledge Graph
global". CNET. CBS Interactive. Retrieved December 10, 2017.
59. ^ Newton, Casey (December 4, 2012). "Google's Knowledge Graph tripled in size in seven
months". CNET. CBS Interactive. Retrieved December 10, 2017.
60. ^ Jump up to:a b Dewey, Caitlin (May 11, 2016). "You probably haven't even noticed Google's sketchy
quest to control the world's knowledge". The Washington Post. Retrieved December 10, 2017.
61. ^ Lynley, Matthew (May 18, 2016). "Google unveils Google Assistant, a virtual assistant that's a big
upgrade to Google Now". TechCrunch. Oath Inc. Retrieved December 10, 2017.
62. ^ Bohn, Dieter (May 18, 2016). "Google Home: a speaker to finally take on the Amazon Echo". The
Verge. Vox Media. Retrieved December 10, 2017.
63. ^ "How Wikipedia Lost 3 Billion Organic Search Visits To Google in 2019 | Hacker
Noon". hackernoon.com. Retrieved June 10, 2020.
64. ^ Gartenberg, Chaim (May 26, 2017). "Google adds new Personal tab to search results to show Gmail
and Photos content". The Verge. Vox Media. Retrieved May 27, 2017.
65. ^ Westenberg, Jimmy (May 28, 2017). "New Personal tab in Google Search will show results from
Photos, Gmail, and more". Android Authority. Retrieved December 15, 2017.
66. ^ Jump up to:a b Bell, Karissa. "Google is using your entire search history to create a personalized
news feed". Mashable. Retrieved May 22, 2018.
67. ^ "Google is putting a news feed in Android's home screen". The Verge. Retrieved May 22, 2018.
68. ^ Larson, Selena. "The Google app feed is about to get more personal". CNNMoney. Retrieved May
22, 2018.
69. ^ Lee, Dave (November 21, 2019). "Google to restrict political adverts worldwide".
Retrieved November 21, 2019.
70. ^ Brin, S.; Page, L. (1998). "The anatomy of a large-scale hypertextual Web search
engine" (PDF). Computer Networks and ISDN Systems. 30 (1–7): 107–
117. CiteSeerX 10.1.1.115.5930. doi:10.1016/S0169-7552(98)00110-X. ISSN 0169-7552.
71. ^ "Corporate Information: Technology Overview". Retrieved November 15, 2009.
72. ^ Levy, Steven (February 22, 2010). "Exclusive: How Google's Algorithm Rules the Web". Wired.
Wired.com. 17 (12). Archived from the original on April 16, 2011.
73. ^ "About: RankDex" Archived January 20, 2012, at the Wayback Machine, RankDex
74. ^ Altucher, James (March 18, 2011). "10 Unusual Things About Google". Forbes. Retrieved June
16, 2019.
75. ^ "Method for node ranking in a linked database". Google Patents. Archivedfrom the original on
October 15, 2015. Retrieved October 19, 2015.
76. ^ Google's goal: to organize your daily life Financial Times
77. ^ Google and the Search for the Future Wall Street Journal
78. ^ Barker, Alex; McCarthy, Bede (April 9, 2013). "Google favours 'in-house' search
results". www.ft.com. The Financial Times Ltd. Retrieved January 26, 2014.
79. ^ D'Onfro, Jillian (April 19, 2015). "Google is making a giant change this week that could crush
millions of small businesses". Business Insider.
80. ^ "Google Webmaster Guidelines". Retrieved November 15, 2009.
81. ^ Segal, David (November 26, 2010). "A Bully Finds a Pulpit on the Web". The New York Times.
Retrieved November 27, 2010.
82. ^ "Blogspot.com". Googleblog.blogspot.com. Retrieved August 4, 2012.
83. ^ Jump up to:a b c Elran, Asher (November 15, 2013). "What Google 'Hummingbird' Means for Your
SEO Strategy". Entrepreneur. Retrieved December 10, 2017.
84. ^ Sullivan, Danny (September 26, 2013). "FAQ: All About The New Google "Hummingbird"
Algorithm". Search Engine Land. Retrieved December 10, 2017.
85. ^ Dodds, Don (December 16, 2013). "An SEO Guide to the Google Hummingbird
Update". HuffPost. Oath Inc. Retrieved December 10, 2017.
86. ^ Taylor, Richard (September 26, 2013). "Google unveils major upgrade to search algorithm". BBC
News. BBC. Retrieved December 10, 2017.
87. ^ Marentis, Chris (April 11, 2014). "A Complete Guide To The Essentials Of Post-Hummingbird
SEO". Search Engine Land. Retrieved December 10, 2017.
88. ^ About Google Doodles. Google.com. Retrieved on November 29, 2013.
89. ^ Hwang, Dennis (June 8, 2004). "Oodles of Doodles". Google (corporate blog). Retrieved July
19, 2006.
90. ^ "Doodle History". Google, Inc. Retrieved October 5, 2010.
91. ^ "Google logos:Valentine's Day logo". February 14, 2007. Retrieved April 6,2007.
92. ^ "Google Search | About Google app". Retrieved May 30, 2018.
93. ^ Bohn, Dieter (December 6, 2016). "Google is putting a news feed in Android's home screen". The
Verge. Vox Media. Retrieved December 15, 2017.
94. ^ Newton, Casey (July 19, 2017). "Google introduces the feed, a personalized stream of news on iOS
and Android". The Verge. Vox Media. Retrieved December 15, 2017.
95. ^ Matney, Lucas (July 19, 2017). "Google introduces the feed, a news stream of your evolving
interests". TechCrunch. Oath Inc. Retrieved December 15, 2017.
96. ^ Schwartz, Barry (April 19, 2016). "Google Testing Trending In Search Auto-Complete". Search
Engine Roundtable. Retrieved December 15, 2017.
97. ^ Schwartz, Barry (August 11, 2016). "You Can Now Opt Out Of Trending Searches In The Google
Search App". Search Engine Roundtable. Retrieved December 15,2017.
98. ^ Perez, Sarah (September 1, 2017). "Google's Search app on iOS gets a Twitter-like Trends feature,
faster Instant Answers". TechCrunch. Oath Inc. Retrieved December 15, 2017.
99. ^ Schwartz, Barry (May 20, 2013). "Google Drops "Translated Foreign Pages" Search Option Due To
Lack Of Use". Search Engine Land. Retrieved December 15, 2017.
100. ^ Mayer, Marissa (September 8, 2010). "Search: now faster than the speed of type". Official
Google Blog. Retrieved December 15, 2017.
101. ^ Wagner, Matt Van (September 20, 2010). "How Google Saved $100 Million By Launching
Google Instant". Search Engine Land. Retrieved December 15, 2017.
102. ^ Gomes, Ben (September 9, 2010). "Google Instant, behind the scenes". Official Google
Blog. Retrieved December 15, 2017.
103. ^ Pash, Adam (September 8, 2010). "How to Turn Off Google Instant
Search". Lifehacker. Univision Communications. Retrieved December 15, 2017.
104. ^ Axon, Samuel (September 28, 2010). "Which Words Does Google Instant
Blacklist?". Mashable. Ziff Davis. Retrieved December 15, 2017.
105. ^ Horn, Leslie (September 29, 2010). "Google Instant Blacklist: Which Words Are
Blocked?". PC Magazine. Ziff Davis. Retrieved December 15, 2017.
106. ^ Schwartz, Barry (July 26, 2017). "Google has dropped Google Instant Search". Search
Engine Land. Retrieved December 15, 2017.
107. ^ Statt, Nick (July 26, 2017). "Google will stop showing search results as you type because it
makes no sense on mobile". The Verge. Vox Media. Retrieved December 15, 2017.
108. ^ "SSL Search: Features – Web Search Help". Web Search Help. May 2010. Retrieved July
7, 2010.
109. ^ "Encrypted.google.com". Archived from the original on December 29, 2013.
Retrieved August 4, 2012.
110. ^ "Google Will Start Encrypting Your Searches". TIME Magazine. March 13, 2014.
Retrieved February 6, 2017.
111. ^ "Encrypted.google.com is going away". Google Inc. Retrieved May 18, 2018.
112. ^ "Google launches Real-Time Search". Mashable. Retrieved July 12, 2010.
113. ^ "Relevance meets the real-time web". Google. Retrieved July 12, 2010.
114. ^ "As Deal With Twitter Expires, Google Realtime Search Goes Offline".
Searchengineland.com. July 4, 2011. Retrieved March 3, 2014.
115. ^ "Google Real-Time Search Now Includes A Fraction Of Facebook Status Updates".
TechCrunch. Retrieved July 12, 2010.
116. ^ "Google's Real-Time Search Ready to Challenge Bing". PC World. Retrieved July 12, 2010.
117. ^ Quotes delayed at least 15 min (December 31, 1999). "Business news: Financial, stock &
investing news online - MSN Money". Money.msn.com. Archived from the original on April 2, 2011.
Retrieved March 3, 2014.
118. ^ "Google Realtime Search Goes Missing". Searchengineland.com. July 3, 2011.
Retrieved March 3, 2014.
119. ^ "Once Again, A Google Murder Case, Jan 29, 2008". Search Engine Land. January 29,
2008. Retrieved August 4, 2012.
120. ^ "Google Anonymizing Search Records To Protect Privacy, March 14, 2007". Search Engine
Land. March 14, 2007. Retrieved August 4, 2012.
121. ^ "DuckDuckGo". duckduckgo.com. Retrieved June 28, 2016.
122. ^ Caddy, Becca (March 20, 2017). "Google tracks everything you do: here's how to delete
it". Wired. blogspot. Retrieved March 20, 2017.
123. ^ "Google is encrypting search globally. That's bad for the NSA and China's censors". March
12, 2014. Retrieved July 7, 2018.
124. ^ Beato, Augusto. "Google Redesign Backs Social Effort". Portland SEO. Portland SEO.
Retrieved July 1, 2011.
125. ^ "Google redesigns its homepage". Latimesblogs.latimes.com. June 29, 2011.
Retrieved August 4, 2012.
126. ^ "Google support forum, one of many threads on being unable to switch off the black
navigation bar". Retrieved August 4, 2012.
127. ^ "Google ads: The wolf is out of the lamb's skin". www.techmw.com. Retrieved December
2, 2013.
128. ^ Schwartz, Barry (December 6, 2016). "Google begins rolling out a new desktop search user
interface". Search Engine Land. blogspot. Retrieved December 6,2016.
129. ^ Jump up to:a b Sullivan, Danny (August 5, 2010). "Let's Celebrate Google's Biggest
Failures!". Search Engine Land. Archived from the original on April 5, 2019. Retrieved April 5, 2019.
130. ^ "Google: 100 Billion Searches Per Month, Search To Integrate Gmail, Launching Enhanced
Search App For iOS". Searchengineland.com. August 8, 2012. Retrieved February 18, 2013.
131. ^ Alan Eustace (September 2, 2011). "A fall spring-clean".
132. ^ Blogspot.com, Powering a Google search
133. ^ [1] How does Ecosia neutralize a search's CO2 emissions?
134. ^ [2] Google Search Statistics
135. ^ Olsen, Stefanie (July 9, 2003). "Google cache raises copyright concerns". CNET. CBS
Interactive. Retrieved June 13, 2010.
136. ^ Field v. Google, CV-S-04-0413-RCJ-LRL (Nevada District Court January 19, 2006).
137. ^ Parker v. Google, 04-CV-3918 (Eastern Pennsylvania District Court March 10, 2006).
138. ^ Krebs, Brian (January 31, 2009). "Google: This Internet May Harm Your Computer". The
Washington Post. Retrieved January 31, 2009.
139. ^ Jump up to:a b Mayer, Marissa (January 31, 2009). "This site may harm your computer on
every search result?!?!". The Official Google Blog. Retrieved January 31, 2009.
140. ^ Jump up to:a b Weinstein, Maxim (January 31, 2009). "Google glitch causes confusion".
StopBadware.org. Archived from the original on July 8, 2010. Retrieved May 10,2010.
141. ^ Cooper, Russ (January 31, 2009). "Serious problems with Google search". Verizon
Business Security Blog. Archived from the original on July 17, 2011. Retrieved May 10, 2010.
 142. ^ Maurer, H.; Balke, Tilo; Kappe, Frank; Kulathuramaiyer, Narayanan; Weber, Stefan; Zaka,
Bilal (September 30, 2007). "Report on dangers and opportunities posed by large search engines,
particularly Google" (PDF). Graz University of Technology. Archived from the original (PDF) on
December 29, 2009. Retrieved June 13, 2017.
143. ^ Parramore, Lynn (October 10, 2010). "The Filter Bubble". The Atlantic. Retrieved April
20, 2011. Since Dec. 4, 2009, Google has been personalized for everyone. So when I had two friends
this spring Google "BP," one of them got a set of links that was about investment opportunities in BP.
The other one got information about the oil spill ...
144. ^ Weisberg, Jacob (June 10, 2011). "Bubble Trouble: Is Web personalization turning us into
solipsistic twits?". Slate. Retrieved August 15, 2011.
145. ^ MOSTAFA M. EL-BERMAWY (November 18, 2016). "Your Filter Bubble is Destroying
Democracy". Wired. Retrieved March 3, 2017. ... The global village that was once the internet ...
digital islands of isolation that are drifting further apart each day ... your experience online grows
increasingly personalized ...
146. ^ "Google fined over Safari privacy violation." Al Jazeera, August 10, 2012.
147. ^ Bailey, Brandon. "Google's review by FTC nearing critical point." Mercury News, November
9, 2012.
148. ^ Jump up to:a b Benjamin, Ruha (2019). Race After Technology: Abolitionist Tools for the New
Jim Code. 65 Bridge Street Cambridge CB2 1UR, UK: Polity Press. pp. 94–95. ISBN 9781509526437.
149. ^ Duffy, Jonathan (June 20, 2003). "Google calls in the 'language police'". BBC News.
Retrieved April 10, 2019.
150. ^ Ash, Karen Artz; Danow, Bret J. ""Google It": The Search Engine's Trademark May Be a
Verb, But It's Not Generic". The National Law Review. Retrieved April 10, 2019.
151. ^ "Feedback: Weight in dollars squared". New Scientist. June 5, 2013. Retrieved November
8, 2020.

Further reading
• Google Hacks from O'Reilly is a book containing tips about using Google effectively. Now in
its third edition (2006). ISBN 0-596-52706-3.
• Google: The Missing Manual by Sarah Milstein and Rael Dornfest (O'Reilly, 2004). ISBN 0-
596-00613-6
• How to Do Everything with Google by Fritz Schneider, Nancy Blachman, and Eric
Fredricksen (McGraw-Hill Osborne Media, 2003). ISBN 0-07-223174-2
• Google Power by Chris Sherman (McGraw-Hill Osborne Media, 2005). ISBN 0-07-225787-3
• Barroso, Luiz Andre; Dean, Jeffrey; Hölzle, Urs (2003). "Web Search for a Planet: The
Google Cluster Architecture". IEEE Micro. 23 (2): 22–
28. doi:10.1109/MM.2003.1196112. S2CID 15886858.

External links
• Official website
• The Original Google!
• Google search trends

show
 Google

show

Alphabet Inc.

show

Android (operating system)

show

Web search engines

show

Authority control

Categories:

• Google Search
• Internet search engines
• Alphabet Inc.
• Google services
• Multilingual websites
• Internet properties established in 1997
• Computer-related introductions in 1997
• 1997 establishments in the United States
• Websites which mirror Wikipedia
Navigation menu
 • Not logged in
• Talk
• Contributions
• Create account
• Log in
• Article
• Talk
• Read
• View source
• View history
Search
Search Go

• Main page
• Contents
• Current events
• Random article
• About Wikipedia
• Contact us
• Donate
Contribute
• Help
• Learn to edit
• Community portal
• Recent changes
• Upload file
Tools
• What links here
• Related changes
• Special pages
• Permanent link
• Page information
• Cite this page
• Wikidata item
Print/export
• Download as PDF
• Printable version
In other projects
• Wikimedia Commons
• Wikinews
Languages
• ‫العربية‬
• Español
• हिन्दी
• Bahasa Indonesia
• Bahasa Melayu
• Русский
• Tagalog
• ‫اردو‬
• 中文
78 more
Edit links

• This page was last edited on 25 June 2021, at 00:01 (UTC).

• Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you
agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-
profit organization.
• Privacy policy

• About Wikipedia

• Disclaimers

• Contact Wikipedia

• Mobile view

• Developers

• Statistics

• Cookie statement