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KODAK SWOT Analysis

Kodak has strengths in its trusted brand, wide range of products, technological advancement, leadership in sustainability, and large financial resources. Opportunities exist in further adapting new technologies, consumer adoption of mobile devices, additional product development, strategic partnerships, and emerging markets. However, Kodak faces threats such as competition, product obsolescence, consumer power, economic challenges, and the Covid-19 pandemic. Weaknesses include ineffective online stores, lack of focus on innovative products, resistant company culture, lack of digital expertise, and inability to commercialize innovations.

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Reginald Valencia
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678 views

KODAK SWOT Analysis

Kodak has strengths in its trusted brand, wide range of products, technological advancement, leadership in sustainability, and large financial resources. Opportunities exist in further adapting new technologies, consumer adoption of mobile devices, additional product development, strategic partnerships, and emerging markets. However, Kodak faces threats such as competition, product obsolescence, consumer power, economic challenges, and the Covid-19 pandemic. Weaknesses include ineffective online stores, lack of focus on innovative products, resistant company culture, lack of digital expertise, and inability to commercialize innovations.

Uploaded by

Reginald Valencia
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Strengths

Trusted Brand for Photography

Kodak has always been at the forefront of innovative undertaking in the Photography department
whether be it for the industrial used or for the consumption of the public at large. Evidenced by their
Century-long experience in the traditional photography business, Kodak’ long trusted expertise in the
imaging department speaks a lot on how the company takes pride on the products the offer and imaging
solutions they provide. Household brand name with highly valuable brand equity and international
presence, Kodak is a trusted brand among consumers globally.

Wide range of products

Kodak today has a wide array of products available in the market. In the industrialized printing sector,
they provide quality products and even quality imaging solutions to customers that is above if not at par
to Kodak’s most competitors. Kodak company also partner with various companies to provide even
greater access to the world market such as JK Imaging Ltd for the digital camera market for Kodak.

Technological Advancement

Kodak is not just providing quality solutions for the Photography sector of the world; Kodak is the leader
for the most industries concerning the Imaging department. The have always been known in the
breakthrough in the image sensing technology in digital cameras and have always been perfecting their
digital products servicing to gain market competence.

Leader in making Socially responsible Business environment.

Kodak is concerned about the environment and social issues. Kodak also helps to reduce greenhouse gas
and emission outputs. Many environmental groups and agencies have acknowledged and awarded their
work over the years. The Environmental Protection Agency just recognized them "Energy Star Partner of
the Year" in prior years. Kodak also gives back to a variety of communities and social organizations.

Huge financial resources

Kodak is still one of the biggest companies in the world. Funding from the most innovative and leading
technological entity in the global market, Kodak will surely dominate the global market and is still
providing solutions to key industries across the globe.

Opportunities
Enhanced Technological adaptation.
Kodak recognized the importance of a shift in technology and easy transmission to platforms to turn
around the company, and they are currently developing their own products with outstanding
photographic technology. Ever heard of the Kodak EKTRA Smartphone?

Consumer adaptation to change in lifestyle.

With the widespread adoption of mobile telecommunications, most of the population now need a
smartphone. While the mainstream advanced optical image technology is becoming commercial,
consumers are migrating to mobile phones for personal use because they are convenient and light.

Room for additional product development


Although Kodak’s offers a wide range of products, they must be well-represented in mobile telephony,
as this is the business that will be the main threat to the digital image industry. Kodak must keep pace to
the world’s demand for technological advancement in the globally competitive market/. The company's
current financial situation will be improved by focusing on emerging markets.

Strategic Merger or Acquisitions.

Although Kodak has had multiple collaborations across several industries since its beginning, to minimize
costs and boost profitability, they must consolidate their operations and outsource their systems and
processes. In manufacturing and product development, speed is also necessary to reduce cycle times.
The key in gaining foothold in the global market is to partner with the leading industries in providing
products and services to the greater public. Such alliance is necessary to be able to achieve an
advantage to a greater competitive globalized market.

Emerging markets are ripe for Kodak’s existing product portfolio.

High growth in digital imaging demand (products and services.

Threats
Competition

Kodak's survival is threatened by fierce competition from global and national players. Due to industry
competitiveness, price wars, negative branding because of Apple's patent battle, and insecure
management, their market share has steadily fallen over time.

Product obsolescence

People are becoming more comfortable with mobile phones with decent photo quality as technology
advances, and they find it more convenient to have a smartphone with good camera quality rather than
having an extra device to capture the moments.

Consumers gaining power.

Companies are finding it difficult to retain customers due to little or no significant switching costs,
however in the case of Kodak, switching is high due to low acceptability of their products and strong
branding by competitors especially in the digital camera department. The digital camera industry is
saturated with new entrants and incumbents.

Economy

Covid 19 pandemic

Weaknesses
Digitally ineffective online stores.
Even though there are numerous e-commerce sites that deal in this industry's items, Kodak has not
adopted or integrated their site to make their products available online through their own virtual
platform.

Not enough focus on key innovative prospective products.

Optical and image technology has lost a significant amount of market share because of its delayed
transition from analog to digital. In addition, Kodak suffered from marketing myopia in the consumer
inkjet market, which they only understood in 2012, but it was too late, resulting in a large loss.

Company culture hindering strategic changes.

Lack of digital culture and expertise

Inability to translate innovation into marketable products.

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