All in One Mascara ED 0014 a

This mascara showcases the film forming properties of our Syncrowax™ ORM and OleoCraft™ LP-20
and enhances the efficacy of pigment dispersion. The high melting point of Syncrowax ORM enhances
the thermostabilty, and OleoCraft LP-20 enhances the strength of the gel-network structure. This
formulation structure allows for easy application to the lashes to build volume on the lashes. Crosilk™
Liquid and Lustreplex™ add all important moisturisation and conditioning benefits to this great everyday
mascara.
Ingredient/INCI Name Functionality % w/w
Part A
Deionised Water (Aqua) Q.S. 59.30
Disodium EDTA2 Chelating agent 0.20
Butylene Glycol3 Solvent 3.00
Natrosol 250 HHR (Hydroxyethylcellulose)4 Rheology Modifier/Thickener 0.65
PVP K-30 (Polyvinylpyrrilidone)4 Film Former 0.40
Crosilk Liquid (Silk Amino Acids (and) Water (Aqua))1 Moisturiser 0.15
TweenTM 20 (Polysorbate-20)1 Emulsifier/Solubiliser 0.70
Lustreplex (Polyquaternium-70 (and) Dipropylene Glycol)1 Eyelash conditioner 0.30
Part B
TEA 99% (Triethanolamine)3 Neutraliser 0.80
Part C
Sunpuro Black Iron Oxide (Iron Oxides Cl 77499)5 Pigment/Colourant 9.00
Part D
Syncrowax BB-4 (Synthetic Beeswax)1 Structurant 5.00
Syncrowax ORM (Sorbitol / Sebacic Acid Copolymer Behenate)1 Film former/Gelling agent 3.00
Carnauba Wax6 Structurant 4.00
Paraffin Wax6 Structurant 4.00
Stearic Acid (Stearic Acid)2 Emulsifier 2.70
CrodamolTM STS (PPG 3 Benzyl Ether Myristate)1 Emollient/Shine enhancer 2.00
Cab-o-Sil (Silica)2 Rheology modifier 0.50
OleoCraft LP-20 (Polyamide-8)1 Film former/Gelling agent 1.50
Part E
Dimethicone SF-96 (Dimethicone)7 Sensory modifier 2.00
Part F
Phenonip P4 (Phenoxyethanol (and) Methylparaben (and) Preservative 0.80
Ethylparaben (and) Propylparaben (and) Butylparaben)8

Suppliers: 1: Croda 2: Spectrum Chemicals 3: Sigma Aldrich 4: Ashland 5: Sun Chemicals 6: Strahl & Pitsch 7: GE
Silicones 8: Clariant

Procedure:
Pre-Processing Note: (Add +3.00% w/w of water to account for loss due to evaporation).

Add the water on the main beaker and start homogenising. Initiate heating of the main beaker to 75-80°C.
Add the rest of the Part A ingredients individually to the batch until uniform while homogenising. *Make
sure to cover the beaker at all times to prevent any water loss. When the batch is at 65°C, and all of Part A

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is uniform, add Part B to neutralise. When the batch is at 70°C, and Parts A and B are uniform, add Part C
and continue homogenising until uniform. On a separate beaker add all of Part D and heat to 75-80°C until
fully melted and uniform. When melted, use a propeller mixer to aid uniformity. When both ABC and D are
at their appropriate temperatures and uniform, add Part D to ABC slowly while homogenising to emulsify
(adjust speed accordingly depending on batch size). Homogenise for 15-20 minutes until uniform to
emulsify. After emulsification, transfer the batch to slow side sweep mixing and cool the batch to 50°C. At
50°C, add Part E and continue slow side sweep mixing until uniform. Cool batch to 35°C. At 35°C, add
Part F and continue slow side sweep mixing until uniform. Cool the batch to RT. At RT, stop mixing and
check specifications.

Appearance: High viscosity black cream; pH: 7.00 ± 0.5; Viscosity (TF@10RPM,1min,stabilized/24Hr): 200,000-
350,000cps +/- 10%
Stability: 1 month at 50ºC and 12 weeks RT, 40ºC, 45ºC and 5X - 24 hour freeze-thaw cycle
Microbiology: <USP 51> Preservative Challenge and antimicrobial effectiveness in product samples. <100cfu/g with no
presence of pathogens.

Reference: 310-01-67

Natrosol is a trademark of Ashland Inc.

This formulation was developed in North America. Contact your local sales representative with enquiries as ingredient availability can vary by region.

Non-warranty
The information in this publication is believed to be accurate and is given in good faith, but no representation or warranty as to its completeness or accuracy is made.
Suggestions for uses or applications are only opinions. Users are responsible for determining the suitability of these products for their own particular purpose. No
representation or warranty, expressed or implied, is made with respect to information or products including, without limitation, warranties of merchantability, fitness for a
particular purpose, non-infringement of any third party patent or other intellectual property rights including, without limit, copyright, trademark and designs. Any
trademarks identified herein, unless otherwise noted, are trademarks of the Croda group of companies.
©2016 Croda International Plc

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