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SWOT Analysis Of: Presented By: Jeet, Dhanya, Subi, Saif

This document presents a SWOT analysis of Radio Mirchi. It provides background on Radio Mirchi, including that it began in 1993 and is owned by Entertainment Network India. The SWOT analysis identifies Radio Mirchi's strengths as its large market share and popularity, weaknesses as long commercial breaks and wait times, opportunities as expanding to satellite, internet, and international markets, and threats as competition from other stations. Research methods included individual radio systems, internet portals, magazines, blogs, and specific information sources.

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Utsav Makwana
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57 views13 pages

SWOT Analysis Of: Presented By: Jeet, Dhanya, Subi, Saif

This document presents a SWOT analysis of Radio Mirchi. It provides background on Radio Mirchi, including that it began in 1993 and is owned by Entertainment Network India. The SWOT analysis identifies Radio Mirchi's strengths as its large market share and popularity, weaknesses as long commercial breaks and wait times, opportunities as expanding to satellite, internet, and international markets, and threats as competition from other stations. Research methods included individual radio systems, internet portals, magazines, blogs, and specific information sources.

Uploaded by

Utsav Makwana
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPS, PDF, TXT or read online on Scribd
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SWOT Analysis

of

Presented by: Jeet, Dhanya, Subi, Saif


Created by Jeet. Contact: [email protected]
INDEX
• Celebrities Rain @ Radio Mirchi
• Brief history of 98.3 Radio Mirchi
• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS
• Methodology
• Sources for Information/ Bibliography

Created by Jeet. Contact: [email protected]


Celebrities rain @

Salman Khan
Kareena Kapoor
Ranbir Kapoor

Katrnina Kaif
Sunil Shetty

Rani Mukherji

Jacqueline & Ritesh

Kunal Kohli

Aamir Khan

Priyanka & Harman

Bappi Lahiri Ajay & Bipasha


Kailash Kher Created by Jeet. Contact: [email protected]
More Celebrities Shilpa Shetty

Shahid Kapoor

Soha Ali & Emran


Uday Shah Ruk Khan
Chopra

Vivek
Oberoi

Sonam Kapoor

Deepika & Farhan

Asin Thottumkal

Mallika Sherawat Tabu Created by Jeet. Contact: [email protected]


Genelia & Fardeen
History
•The original avatar of
Radio Mirchi was Times
FM. Radio Mirchi began
operations in 1993 in
Indore
• It is owned by the
Entertainment Network
India Ltd (ENIL), which
is one of the
subsidiaries of The
Times Group
Created by Jeet. Contact: [email protected]
Clarifying
the
meaning of
SWOT

Created by Jeet. Contact: [email protected]


STRENGTHS
• Leading FM station with 52%
market share in listener-ship
• Most favoured station on road (IN
CAR LISTENING RESEARCH)
conducted every fortnight in Delhi
• Popular amongst youth via College
fests of various B-Schools
• Presence in 33 cities and 6 metros
attracts national level advertisers

Created by Jeet. Contact: [email protected]


WEAKNESSES
• Listeners get irritated due to
high commercial breaks
• Long queue as compared to
other FM stations for connection
via telephone
• Inadequate penetration in
Indian Market

Created by Jeet. Contact: [email protected]


OPPORTUNITIES
• Satellite and Internet radio
• Broadcasting news show
• International Market
reachable at ease
• International Stations

Created by Jeet. Contact: [email protected]


THREATS
• Other Private stations like
Fever 104 FM, 93.5 Red FM,
92.7 Big FM, 104.8 Meow
• Retaining of RJs getting
tougher
•More innovation in
competitors

Created by Jeet. Contact: [email protected]


METHODOLOGY
Research was conducted through
the following:
•Individual Radio Systems
•Internet Portals
• Magazines
• Blogs
All the above served as primary as
well as secondary data

Created by Jeet. Contact: [email protected]


Information Sources
• Exchange4media
• www.radiomirchi.com
• “Pitch” and “4Ps B&M” Magazines
• www.enil.co.in
• http://radiomirchifan.blogspot.com/
• www.youtube.com

Created by Jeet. Contact: [email protected]


Stay Tuned to

Presentation
dekhne wale
always khush

Created by Jeet. Contact: [email protected]

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