Assignment 1st

Name VINEET KUMAR DUBEY

ROLL NO. 2004370052

SEO KEYWORD PLANNER TOOL: Keyword research is vital to your marketing strategy, as it can
help you rank higher in search engines and get ahead of your competitors.

You need to know which keywords to prioritize that are relevant to your business and what you
are selling.
Using an effective keyword finder to optimize your content with the right keywords that your
customers search for will help you gain a lot of traffic to your site and many more customers.
Indexing and Keyword placement:-

An index is another name for the database used by a search engine. Indexes contain the
information on all the websites that Google (or any other search engine) was able to find. If
a website is not in a search engine’s index, users will not be able to find it. It is the source
data in Google’s index that ultimately determines the value of different search terms
and keywords. Search engines apply their algorithms to the available data, and measure the
frequency of different factors under different conditions, which factors are related to one
another and so on. The index includes not just the URLs, but all content, including texts,
images, videos and, in principle, everything within the HTML code of the URL.
Keyword Placement is Necessary for SEO 

Proper keyword placement is when keywords are placed strategically throughout the content
of your website so that the search engines can properly index your site for those relevant
keywords. Also, it entices searchers to visit your page and visitors to stay on your page.
When keyword placement is done right, you are able to rank better for your chosen
keywords in the SERPs. Choosing the right keywords and putting them in the right places is a
necessary element of SEO. This brings people with relevant search queries to your site.
Remember, though: it’s the content that makes a visitor stay.
SEO PLUGINS:-

Often we’re asked about what are the best WordPress SEO plugins and tools that we
recommend.
That’s because search engines are a major source of traffic for most websites on the internet.
Optimizing your website for search engines can help you rank higher in search results and
significantly grow your business.
For example, you never want to use more than one WordPress SEO plugin on your website. We
will mention All in One SEO, Yoast SEO, SEOPress, and Rank Math. You need to pick only one to
avoid plugin conflict. the best WordPress SEO plugins and tools.
SOCIAL MEDIA MARKETING ON FACEBOOK:-

As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly
active users. But given the continuous changes to the Facebook algorithm and the platform’s
shifting demographics, many marketers are stuck scratching their heads when it comes to their
future on the platform.
“How can I make sure my posts aren’t getting buried?”
“Should we totally give up on organic reach and go all-in on ads?”
“Which sorts of ads are going to give us the most bang for our buck, anyway?
Perhaps the best way to break down the answers to these questions is by assessing
what is working for brands today.

Now is a prime time to reassess how you approach Facebook and come up with campaigns that
drive your business forward. That’s why we’ve outlined some recent success stories from
brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love
organically.

And with these brilliant Facebook campaign examples from big brands in mind, you can roll out
your own campaign that totally slays.

SOCIAL MEDIA MARKETING CAMPAIGNS ON TWITTER:-

Twitter should be a part of your marketing strategy. It’s the fifth most popular social media
network, and it’sis a gold mine of customer insights and opportunities to build your brand, drive
sales and win fans.

But with 500 million tweets sent every day, you need to be strategic and savvy in order to win
(and hold) your audience’s attention.
Intimidated by this fast-paced network? We’ve got everything you need to create and how to
create ….
Audit your accounts
Set goals
Check out the competition
Assign roles
Create guidelines
Measure your impact

SOCIAL MEDIA MARKETING CAMPAIGNS ON INSTAGRAM:-

Instagram Marketing

How to Create Captivating Visuals, Grow Your Following,

and Drive Engagement on Instagram

Instagram is the second most accessed network behind Facebook. The popular visual-first

social medium sees over one billion active monthly users and 500 million daily Instagram
Stories.
Everyone and their dog (literally) is on the social media platform.

“Everyone” includes individuals, pets, and, you guessed it, businesses.

The increase in brands who've developed a presence on the platform has skyrocketed. Oberlo
estimates that 71% of US businesses use Instagram. But is it worth their time, and should your
business also be on the platform? The answer is yes, and here’s why:
 Instagram sees over one billion active monthly users and 500 million daily Instagram
Stories.
 There are 140 million Instagram users in the U.S.
 Instagram is the second most accessed network behind Facebook. Users browse for an
average of 53 minutes per day.
 About 71% of US businesses use Instagram.
Nearly 45% of Instagram’s users are between the ages of 18 andplement a highly effective
Twitter marketing strategy that gets results. Instagram’s primary advantage over other social
media platforms is its visual nature. If you have a business that benefits from the design of your
product or if you have a service that has a visibly noticeable end result, Instagram is the best
platform to showcase that content.
Video, imagery, and illustration are all great content fits for this social media platform, but your
marketing strategy will ultimately determine what type of content to publish and how often to
post it. Establishing a strategy before diving right into a new social media platform, no matter
how well it works for everyone else’s business, will keep you focused on your goals and — most
importantly — your audience.
SOCIAL MEDIA MARKETING CAMPAIGNS ON LINKEDIN:-
Without careful planning, social media can sometimes feel like shouting into the void. By
using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the
right audience. And, an audience of influential decision-makers at that.
Among the platform’s 690 million+ members, four out of five members have the power
to impact business decisions. These movers and shakers also have 2x the buying
power of typical online audiences.X
Follow along with our guide to LinkedIn ads to discover the types of ads available and
the kinds of goals they can help you achieve. We’ll also walk you through the process of
creating an ad on LinkedIn and share some of our best tips and tricks that will boost
your conversion rates.
Table of Contents
Types of LinkedIn ads
LinkedIn ad objectives
LinkedIn ad formats

Conversion ads on LinkedIn

When you want to generate leads or drive home a sale, consider a
conversion ad.

They can help meet these three objectives:

 Lead generation: Gain leads on LinkedIn by using forms pre-filled

with LinkedIn profile data.
 Website conversions: Inspire more website visitors to download an
ebook, sign up for a newsletter, or purchase a product.
 Job applicants: Spread the word about your company’s latest job
opening with a job post.

Thank you.