GUNTUPALLI

MOHANA KRISHNA
MARKET RESEARCH ANALYST

PROFILE EDUCATION
Market Research Analyst with 4.5+ Alliance Business School – Alliance University, Karnataka, IND
years of rich experience in providing 2014 - 2016
market insights on technology and Pursued Master of Business Administration (M.B.A) in Marketing and
other domains. achieved 64%

Previously associated with Course5i, Vignan’s Lara Institute of Tech & Sci, Andhra Pradesh, IND
responsible for managing the research 2008 - 2012
projects and business-related Pursued Bachelor of Technology (B Tech) in Computer Science and
questions from the clients. achieved 61%

CAREER OBJECTIVE WORK EXPERIENCE

To pursue a challenging career in the Course5i – Senior Research Analyst
field of Market Intelligence/ Research Feb 15, 2021 – Till date
and Data analysis with constant
learning and contribution to the Senior Researcher with rich experience in Market Intelligence and
organization, which provides a Business Research & Analysis
challenging work environment and
opportunity for professional growth.  Exposure in high quality Industry Analysis and Competitive
Vendor Analysis
CONTACT  Effective communicator with a great ability to execute
strategy building presentations
PHONE:  Exposure in high quality Industry Analysis and Competitive
+91 – 9742619921 Vendor Analysis
EMAIL:  Strong in delivering notable results in the conception and
[email protected] management of complex projects and major engagements 
LINKEDIN:
https://www.linkedin.com/in/mohang
untupalli/ George P Johnson – Market Research & Strategist
July 07, 2019 – August 28, 2020
HOBBIES Market Research Analysis: Supporting IBM India & WW team
Traveling  Analyzing and determining competitor strategies by doing
Hiking SWOT, Pestle and Poters analysis
Yoga  Developed actionable recommendations for clients against
Sports: Football, Basketball & their campaigns and marketing activities
Carroms  Produced reports detailing competitors’ market and GTM
strategies
Competitive intelligence: Global research for IBM
 Extensive competitors’ event marketing research
 Deliver business & strategic recommendations to clients on competitive landscape.
 Activated client go-to-market event strategies ensuring an alignment to achieving overall marketing goals.
 Perform IT event market research through secondary research methodologies for IBM cross software client
requirements

Course5i – Research Analyst

Nov 30, 2015 – Nov 30, 2018 (3 Years)
 Working knowledge on Technology domains like Cloud, IOT and AI and prepared market research projects.
Conducted strategically pro-active research on analyzing companies, markets and countries, across various
verticals
 Responsible for doing market analysis, writing insights, trend analysis, point of views, industry landscape and
company profiles with in-depth SWOT and Competitive analysis and benchmarking.
 Worked on various assignments covering market entry strategies, go-to-market analysis.
 Building and maintaining the database of the market on the basis of secondary research.
 Conduct pro-active research to generate reports through the access of information in the company’s proprietary
database and open source research.
 Prepared new research reports, update aged reports, illustrating data graphically and used automation tools
 Used Databases like MS Library, Factiva, D&B Hoovers, Owler, CrunchBase, CB Insights, ZoomInfo, IDC, Gartner
and Forrester

Apex CoVantage – Quality Analyst

May 2013 – Dec 2013 (8 Months)
 Responsible for creating and maintaining XML / HTML / EPUB files from project specification
 Having hands-on experience in manual coding (HTML and CSS) and Knowledge in Image and Text extraction
software

INTERNSHIP

Wildcraft – Marketing Intern

Dec 2014 – Feb 2015 (3 Months)
 Responsible for creating brand awareness for Wildcraft products like Rucksacks, Sleeping bags, Backpacks,
duffles, Crossbodies and Apparels
 Actively seek out new sales opportunities through cold calling, networking and social media
 Setting up meetings with potential clients and listening to their wishes and concerns on the products.
 Visited corporate schools, colleges and companies to create brand awareness on wildcraft products and made
demonstrations
 Achieved sales targets by Negotiating/closing deals and handle complaints/objections. Gather feedback from
customers or prospects and share with Manager/internal sales team
SKILL SET
 Market Research & Data Analysis
 Industry Research & Analysis
 Market Sizing, Competitive Analysis & Benchmarking
 Customized Report Writing & Company profiling
 Microsoft Word, Excel & PowerPoint
 Frameworks: SWOT, PESTLE, Porter’s Five Force
 Basic knowledge of Python, HTML, SQL, Advanced Excel (Macros)

ACADEMIC AWARDS & ACHIEVEMENTS

 Got appreciation certificate in Course5i for working on multiple projects
 Got best employee for the month award for handling multiple projects in GPJ India
 Participated in Paper presentation and Technical Quiz events at Vignan’s University
 Got a certificate in Online quiz competition at Alliance University
 Project selected for science fair exhibition at the national level in IX standard
 Participated in Creative Painting in SAARANG 2K11 at IIT Madras

PERSONAL DETAILS
Date of Birth : 25.07.1990
Nationality : Indian
Language Proficiency : English, Hindi, Telugu and Tamil
Address : #15/14, TMS Building, 1st floor, A2, Doddakannelli, Bangalore, Karnataka 560035, India
Google Map: https://goo.gl/maps/WTMY6rWyZ7wTDvzc7

DECLARATION
I do hereby declare that the above statements mentioned in my resume are true and correct to the best of my
knowledge and belief.

Place: Bangalore
GUNTUPALLI MOHANA KRISHNA.