Scribd
Upload
146 views

Consumer Decision Survey Questionnaire

The document describes the Engel-Kollat-Blackwell Consumer Behavior Framework, which is a model created to better understand consumer decision making. The model outlines four main stages of the consumer decision process: 1) problem recognition and information search, 2) information input from marketing and non-marketing sources, 3) how consumers process and retain information, and 4) individual and environmental factors that influence the entire decision making process. The model aims to understand how personal characteristics, culture, and situations shape consumer values and behavior.

Uploaded by

rizqighani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
146 views

Consumer Decision Survey Questionnaire

The document describes the Engel-Kollat-Blackwell Consumer Behavior Framework, which is a model created to better understand consumer decision making. The model outlines four main stages of the consumer decision process: 1) problem recognition and information search, 2) information input from marketing and non-marketing sources, 3) how consumers process and retain information, and 4) individual and environmental factors that influence the entire decision making process. The model aims to understand how personal characteristics, culture, and situations shape consumer values and behavior.

Uploaded by

rizqighani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Consumer Decision Survey

Based on Engel-Kollat-Blackwell Consumer Behavior Framework


This model was created to describe the increasing, fast-growing body of knowledge concerning
consumer behavior. Engel et.al. model, like in other models, has gone through many revisions to
improve its descriptive ability of the basic relationships
between components and sub-components; which consists of four stages.
1. First stage: Decision-process stages
The central focus of the model is on five basic decision-process stages: Problem recognition, search
for alternatives, alternate evaluation (during which beliefs may lead to the formation of attitudes,
which in turn may result in a purchase intention) purchase, and outcomes. But it is not necessary for
every consumer to go through all these stages; it depends on whether it is an extended or a routine
problem-solving behavior.
2. Second stage: Information input
At this stage the consumer gets information from marketing and non-marketing sources, which also
influence the problem recognition stage of the decision-making process. If the consumer still does not
arrive to a specific decision, the search for external information will be activated in order to arrive to a
choice or in some cases if the consumer experience dissonance because the selected alternative is less
satisfactory than expected.
3. Third stage: Information processing
This stage consists of the consumer’s exposure, attention, perception, acceptance, and retention of
incoming information. The consumer must first be exposed to the message, allocate space for this
information, interpret the stimuli,
and retain the message by transferring the input to long-term memory.
4. Fourth stage: Variables influencing the decision process
This stage consists of individual and environmental influences that affect all five stages of the
decision process. Individual characteristics include motives, values, lifestyle, and personality; the
social influences are culture, reference groups, and family. Situational influences, such as a
consumer’s financial condition, also influence the decision process.

This model incorporates many items, which influence consumer decision-making such as values,
lifestyle, personality and culture. The model did not show what factors shape these items, and why
different types of personality can produce different decision-making? How will we apply these values
to cope with different personalities? Religion can explain some behavioral characteristics of the
consumer, and this will lead to better understanding of the model and will give more comprehensive
view on decision-making.
A Basic Information Related to
Name
Age
1 Gender
Location
Job
2 Type of Electronics
3 Purchase Date
4 Brand and Model Number
5 Price
B Decision Making Unit
1 Who decided to make a purchase?
2 Is it an absolute, majority, or minority decision?
3 How much of your/purchaser part? B1, B2
4 Who are other people that affects your decision? B2
5 What are their roles? B3
C Buying Motivation
1 What is the reason of purchasing particular type of product? A2
2 Is it solving a problem?
3 What functions does the product serve the solution? C2
4 What is the reason of purchasing particular brand of type? A4
5 What are important attributes or specifications of the product? C4
6 Why those specifications are considered important to you? C5
D Decision Characteristics
1 Is the specific product the first decision? If not, please elaborate
2 Is the brand model the first decision or just the brand? D1
3 Is the brand the first decision? If not, please elaborate
4 Is the decision a careful one or just casual? D1-D3
5 Was the amount of thinking sufficient for the decision? If not, please elaborate
E Decision Making Characteristics
1 What triggered the decision of purchasing that particular product? D1-D4
Example:
 Immediate need of certain product
 Discount price
 Etc.
2 Did you have sufficient information about the product before purchase?
3 In what extent is your information about the product? E2
4 How did you find out about the information of the product? E2,E3
5 Did you took any consult or recommendation regarding the information and E6,E7
purchasing of the product?
6 What or who are the sources that you ask for consult or recommendation? E5, E7
7 What are the details of the consultation or recommendation given by other
sources? Please elaborate
8 From the start of the problem to purchasing, when did you find the information
about the product?
9 Did you have any alternatives regarding to the type of the product?
1 How many alternatives were evaluated?
0
1 How was the final decision concluded?
1
F Place or Product
1 Where did the purchase took place?
2 Why did you purchase at that place? F1
3 Between the place or the product, what is the main priority? The Place or the
product?

You might also like