NIILM UNIVERSITY, KAITHAL

SYLLABUS

F
O
R

THREE-YEAR UNDERGRADUATE
COURSE OF STUDIES

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

2014
 Scheme of Examination
Marks

Papers Written Internal Total Duration

Assessment Marks (Hrs.)
Semester I
Principle of Management 70 30 100 3
Business Economics-I 70 30 100 3
Business Mathematics 70 30 100 3
Basic Accounting 70 30 100 3
Computer Fundamentals 70 30 100 3
Business organization 70 30 100 3
Total 600
Semester II
Organizational Behaviour 70 30 100 3
Business Economics-II 70 30 100 3
Marketing Management 70 30 100 3
Business Statistics 70 30 100 3
Corporate Accounting 70 30 100 3
Seminar-I 70 30 100
Total 600
Semester III
Business Research Methodology 70 30 100 3
Human Resource Management 70 30 100 3
Business Environment 70 30 100 3
Cost and Management 70 30 100 3
Accounting
Business Communication 70 30 100 3
Supply Chain Management 70 30 100 3
E-Commerce 70 30 100 3
Total 700
Semester IV
Business Law 70 30 100 3
Financial Management 70 30 100 3
Business Ethics 70 30 100 3
Consumer Behavior 70 30 100 3
Database Management System 70 30 100 3
Training and Development 70 30 100 3
Seminar-II 70 30 100 -
Total 700
Semester V
Production and Operation 70 30 100 3
Management
Strategic Management 70 30 100 3
International Business 70 30 100 3
Environment
Sales and Distribution 70 30 100 3
management
Security analysis 70 30 100 3
Industrial Relations 70 30 100 3
Summer Training Report & Viva 70 30 100 -
Total 700
Semester VI
Entrepreneurship 70 30 100 3
Marketing Research 70 30 100 3
Management of financial Services 70 30 100 3
Introduction to Retailing 70 30 100 3
Banking and Insurance 70 30 100 3
Management Information System 70 30 100 3
Comprehensive Viva 100 -
Total 700
 SEMESTER
I

Syllabus for Three year Bachelor of Business Administration

Semester – I
                                      
Paper: Principle of Management Max Marks: 70
Min Marks: 28

UNIT I
Management and its various functions: Definition, Nature, Importance of Principles of
Management, Scope and Function of Management, Organizational objectives, role of managers,
levels of management, Management process, Evolution of Management: Contribution of
F.W.Taylor, Henri Fayol, Elton Mayo, Chester Barnard & Peter Drucker to the management
thought.
 
UNIT II
Planning: nature, purpose and functions, types, steps in planning, Decision making and its
process. Management by Objectives (MBO),Organizing - nature, importance, process, Elements
of organizing & processes, Types of organizations, Delegation of authority - Need, difficulties in
delegation , Decentralization , Span of management.

UNIT III
Staffing: definition, factors affecting staffing, job design, Recruitment & selection,Directing –
Nature ,Principles, Concept of leadership-Meaning, Importance, Styles, Supervision, Motivation,
Communication.

UNIT IV
Controlling: concept, process, types, barriers to control, control techniques: budget and non-
budgetary control devices,
 
Books for reference:

1. Essentials of Management Harold Koontz & Weirich: (Tata McGraw Hill)

2. Principles & Practices of Management L.M. Prasad, S.Chand
3. Management Stephen Robbins, INS Pub.
4. Management Stoner Freeman & Gilbert Jr - Prentice Hall of
India, 6th Edition
5. Principles of management Ramasamy.T Himalaya Publishing House
8th edition
6. Principles of Management Dr.Neeru Vaisisth, Taxman Publication 3rd Edition
 

Semester – I
                                      
Paper: Business Economics-I Max Marks: 70
 Min Marks: 28

UNIT I
Introduction to business economics, nature and scope of business economics, economic problem,
basic problems of an economy, price mechanism, Meaning of demand, Demand theory and
objectives, Demand analysis, Demand schedule, Demand Curve and Nature of Curves, Law of
demand, Elasticity of Demand Types & Measurement.
 
UNIT II
Approaches to the study of consumer behavior- cardinal approach, the law of equi-marginal
utility, consumer equilibrium with the help of utility analysis, Ordinal approach, Superiority of
indifference curve, analysis of utility analysis, properties of indifference curve analysis.
 
UNIT III
Short and long period Production Function, Law of variable proportions, Iso-quants, Economic
regions and optimum factor combination, Producer equilibrium, Expansion path, Returns to
scale, Internal and external economies and diseconomies, Ridge lines.Theory of Costs: Short-run
and long-run cost curves traditional and modern approaches of cost curves.

UNIT IV
Market Structure: Perfect Competition: Characteristics, price and output determination of firm
and industry under different time periods. Monopoly: Characteristics, price and output
determination under different time periods. Price discrimination, Monopolistic Competition:
Characteristics, price and output determination under different time periods, product
differentiation, selling cost, Oligopoly: Characteristics, price and output determination under
different time periods, Models of oligopoly, Price Leadership.

Books for reference:

1. Microeconomic Theory and Applications Browining Edger K. and Browining

Jacquenlence M:, Kalyani, New
Delhi.
2. Price Theory an Its user Watson Donalds and Getz Moloclm :
Khasla Publishing House,
3. Modern Microeconomics Koutsoyianni,Macmillan New Delhi.
4. An Introduction to Positive Economics Richard G. Lipsey: ELBS, Oxford.
5. Business Economics Ferguson P.R. and Rothschil R. and
Ferguson G.J, Macmillan
6. Business Economics Ahuja H.L, S.Chand & Co.New
Delhi.
 Semester – I
                                      
Paper: Business Mathematics Max Marks: 70
Min Marks: 28

UNIT I
Set Theory: Sets, Subsets, Equality of two sets, Null set, and Universal set, Complement of a set,
Union and intersection of sets. Difference of two sets, Venn diagram, De Morgan’s laws,
Applications of set theory, Theory of Quadratic Equations, Solution of the quadratic equation,
Nature of the roots of a quadratic equation, Sequences and Series, General idea and different
types of sequences, Arithmetic and Geometric Progressions.
 
UNIT II
Compound Interest & Annuities – Concept of present value and amount of a sum, Types of
annuities, Present value and amount of an annuity, Continuous compounding, Valuation of
simple loans and debentures, Basic Calculus - Rules for Differentiation - Maxima and Minima,
Applications of derivative in economic theory, Market equilibrium, price and income elasticity
of demand and supply, Marginal revenue and Marginal cost, Relation between average revenue,
Marginal revenue and Price elasticity of demand, Maximum and Minimum values of a function,
Maximization of total revenue and profit, Minimization of cost.
 
UNIT III
Integration: Meaning and definition of Integral & Integration, Indefinite and Definite Integration,
Rules of Integration, Integration by Substitution, Integration by Parts, Application of Integration:
Total cost from Marginal cost, Total revenue from Marginal revenue. Matrices And
Determinants: Definition of a Matrix, Types of Matrices, Algebra of Matrices, Determinants,
Adjoint of a Matrix, Inverse of a Matrix via adjoint Matrix.
 
UNIT IV
Homogeneous system of Linear equations, Condition for Uniqueness for the homogeneous
system, Solution of Non-homogeneous System of Linear equations (not more than three
variables), Condition for existence and uniqueness of solution, Solution using inverse of the
coefficient matrix, Problems. 
 
Books for reference:
 
1. Business Mathematics Sancheti & Kapoor ; Sultan Chand & Company
2. Introduction to Mathematical Economics Dowling ; Schaum’s Outline Series
3. Basic Mathematics R.G.D Allen –; Macmillan, New Delhi.
 
 
 Semester – I
                                      
Paper: Basic Accounting Max Marks: 70
Min Marks: 28

UNIT I
Financial Accounting - Introduction to Accounting, Meaning, Process cycle, Advantages of
Accounting, Generally Accepted Accounting Principles and Practice (GAAP), Incorporate
Financial Reporting, Concept of Accounting equations, Affect of transactions on accounting
equations. Indian Accounting Standards.
 
UNIT II
Accounting Mechanics - Dual recording of transactions in journal, Cash Book, Subsidiary Books
and Bank books, Ledger Posting, Bank reconciliation Statement, Rectification of Errors,
Depreciation Accounting.
 
UNIT III
Preparation of Financial Statement: Trial balance and adjustments, Errors disclosed and
concealed by Trial balance, final Account (with and without adjustment), Bank Reconciliation.
 
UNIT IV
 Single Entry System and Accounting for Non-profit organizations, bill of exchange.
 
 
Books for reference:

1. Accounting for Management Maheshwari. S.N -; Sultan Chand & Sons

2. Basic Accounting M.Y.Khan and P.K.Jain (2010) 5th Edition,

Tata Mc Grew Hill.

3. Accounting Theory and Practice Glautier. M.W.E. And Underdown B.

(2010). Financial Times/ Pearson.

4. Management Accounting M.A. SAHAF- S.chand

5. Accountancy V.K Publications

 Semester – I
                                      
Paper: Computer Fundamentals Max Marks: 70
Min Marks: 28

UNIT I
Computer Appreciation & Organization: Computer Overview, Characteristics of Computers,
types of computer, Input, Output, Storage units, CPU, Computer System, Number system, ASCII
Code, Unicode. Memory- Primary, Secondary, Storage Devices, Input Devices, Output Devices,
Multimedia- Computer Hardware, Software, Computer languages, Compiler, Interpreter, Free
domain software.
 
UNIT II
Operating System & Word Processing: Types of Operating System, Functions of Operating
System, Microsoft Windows- An overview of different versions of Windows, Basic Windows
elements, Using essential accessories: System tools, Word processing concepts: saving, closing,
Opening an existing document, Selecting text, Editing text, Finding and replacing text, printing
documents, Creating and Printing Merged Documents, Character and Paragraph Formatting,
Page Design and Layout. Editing and Profiling Tools: Checking and correcting spellings,
Handling Graphics, Creating Tables and Charts, Document Templates and Wizards.
 UNIT III
Spreadsheet Package: Spreadsheet Concepts, Creating, Saving and Editing a Workbook,
Inserting, Deleting Work Sheets, entering data in a cell / formula Copying and Moving from
selected cells, handling operators in Formulae, Functions: Mathematical, Logical, statistical, text,
financial, Date and Time functions, Using Function Wizard, Formatting a Worksheet: Formatting
Cells – changing data alignment, changing date, number, character or currency format, changing
font, adding borders and colors, Printing worksheets, Charts and Graphs – Creating, Previewing,
Modifying Charts.
 UNIT IV
Presentation Package: Creating, Opening and Saving Presentations, Creating the Look of Your
Presentation, Working in Different Views, Working with Slides, Adding and Formatting Text,
Formatting Paragraphs, Checking Spelling and Correcting Typing Mistakes, Making Notes
Pages and Handouts, Drawing and Working with Objects, Adding Clip Art and other pictures,
Designing Slide Shows, Running and Controlling a Slide Show, Printing Presentations.
Internet: Basic Internet terms: Web Page, Website, Home page, Browser, URL, Hypertext, ISP,
Web Server Applications: WWW, e-mail, Instant Messaging, Internet Telephony,
Videoconferencing, Web Browser & its environment
 Books for reference:
 1. “Foundations of Computing” P.K. Sinha and P. Sinha, BPB
Publication,2008.
2. “MS Office for Windows XP” Sagman S, Pearson Education, 2007.
3. “Introduction to IT” ITL Educational Society, Pearson
Education, 2009.
5. “Absolute Beginners Guide to
Computer Basics” Miller M, Pearson Education,2009.
6. “IT Tools & Application” Satish Jain,
7. Computer Fundamental ‘O’level.
 Semester – I
                                      
Paper: Business Organization Max Marks: 70
Min Marks: 28

UNIT I
 Business - Concept, nature and Scope, business as a system, business objectives, business and
environment interface, distinction between business, commerce and trade. Organizational
Structure, Types of Organizational structure- Line Organization, Line & Staff, Divisional
Structure, Functional Organization, Matrix Organization.
 
UNIT II
 Forms of business organization- Sole proprietorship, Partnership- characteristics, registration,
partnership deed, partner’s rights, duties and liabilities, dissolution of partnership, Joint stock
company –Concept, characteristics, types of company formation of company types Cooperative
societies, multinational corporations, nonprofit organizations
 
UNIT III
 Enterpreneurship- Concept and nature, entrepreneurial opportunities in contemporary business
environment, process of setting up a business enterprise; choice of a suitable form of business
organization, feasibility and preparation business plan
 
UNIT IV
 Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and
Acquisitions.
Business Finance: Financial need of Business methods & sources of finance.
 
Books for reference:
 
1. Business Organization Vasishth, Neeru, Business Organization,
Taxmann, New Delhi.
2. Business Organisational and Management Talloo, Thelman J., TMH, New Delhi.
3. Business Organisation Tulsian,P.C.,Pearson Education, New Delhi.
4. Business Organisation & Principles
of Management. C.R Basu :
5. Business Organistaton and Management Jagdish Prakash
 Semester – I
                                      
Paper: Life Skills-I Max Marks: 70
Min Marks: 28

UNIT I:
Business Communication: Communication - Definition, Nature, Scope, Purpose, Process of
Communication, Functions of Communication, Uses of Communication.
Writing Skills: Précis writing, Formal Letters, Comprehensions,

UNIT II:
Vocabulary: Phrases and Idioms, Commonly Confused Words, Word Exercises, Sentence
Construction, Reading Passages

UNIT III:
Etiquette: Telephone Etiquettes, Social Etiquettes, Dining Etiquettes, Corporate Grooming &
Personality Development.

UNIT IV:
Homonyms, Antonyms, Synonyms, Punctuations, Preposition and articles
Exercise:-Reading Newspapers, Words and its meanings

Books for reference:

1. Understanding and Using English Grammar Betty Schrampfer Azar

2. Grammar in Use Martin Hewings
3. The 7 Habits of Highly Effective People Stephen R. Covey
4. Reading into Writing 2 Concepcion D. Dadufalza
5. Soft Skills ; know yourself & know the world Dr. K. Alex
6. Business and Professional Communication James R. DiSanza
7. Communication Skills Sanjay Kumar
8. Life Skills Das
SEMESTER
II
 Syllabus for Three year Bachelor of Business Administration
Semester – II
                                      
Paper: Organizational Behaviour Max Marks: 70
Min Marks: 28

UNIT I 
Evolution of Organizational Behaviour: Foundation and background of OB, Organizational
behavior- concept, challenges and opportunities, Types of Organizational structures,
Organizational culture.

 UNIT II 
Behaviour of Individuals: Learning: Nature, Theories in Learning, Applications of Learning,
Job Satisfaction, Organizational Commitment, and Job Involvement, Personality: Nature,
Determinants, Theories in Personality Development, Perception: Nature of Perception, Process
of Perception, Motivation: Nature of Motivation, Types of Motives, Theories of Motivation,
Organizational Applications of Motivation.
 
UNIT III
Group Dynamics: Group Behavior: Defining and Classifying Groups, Stages of Group
Development, Group Decision Making, Merits and Demerits, Understanding Work Teams;
Types of Teams.
 Leadership: Concept, Styles & Theories of Leadership
 
 UNIT IV
Organizational Issues: Conflict: Functional vs. Dysfunctional Conflict, Sources, Types of
Conflict: Individual, Group, Organizational conflict and Conflict Resolution.
Work Stress: Sources, Consequences of Stress, its Management.
 
Books for reference:

1. Behaviour in Organizations Greenberg J and Baron RA, PHI.

2. Organizational Behaviour: An
Introductory Text Huczynski and Buchanan, Prentice Hall.
3. Organizational Behaviour Luthans F, Tata McGraw Hill.
4. Management and Organizational Behaviour Mullins L J, Prentice Hall.
5. Organizational Behaviour Robbins S P, Prentice Hall.
6. Organizational Behaviour: Text and Cases Sekharan U, Tata McGraw Hill.
7. Organizational Behaviour: Ashwathappa
 Semester – II
                                      
Paper: Business Economics- II Max Marks: 70
Min Marks: 28

UNIT I
Factor Pricing: Marginal Productivity Theory, Nature and supply of factors, wage rate
determination, Exploitation of labor. Interest: concept & theories of interest, Rent: Concept and
theories of rent, quasi rent. Profit: nature, concept and theories of profit.
 
UNIT II
Macro Economic Framework: Theory of Full Employment and Income: Classical, Modern
(Keynesian) Approach, Consumption Function.
National Income: Concepts, Definition, Methods of Measurement, National Income in India,
Problems in Measurement of National Income & Precautions in Estimation of National Income.
 
UNIT III
 Business Cycles: Theories & phases of business cycle, effects of business cycle, measures to
control the business cycle. Inflation: Causes of inflation, theories of inflation, Measures to
control inflation, Monetary, fiscal policy.
 
UNIT IV
Balance of Trade and Balance of Payments – components of balance of payments-
disequilibrium in the balance of payments, methods of correction of disequilibrium, trends in
India’s balance of payments.

Books for reference:

 
1. Macro Economics Soga, Erold, (2008) 1st edition, Pearson Education.
2. Macro Economics Dwivedi, D. N., ((2005)) McGraw Hill Education.
3. Macro-Economics Analysis Shapiro, E. (2003) McGraw Hill Education.
4. Fundamentals of Managerial
Economics Hirschey-Mark, (2009) 9th edition, South-Western
College
5. International Economics M L Jhingan:
6. Business Economics Ahuja H.L.: S. Chand & Co., New Delhi.
 Semester – II
                                      
Paper: Marketing Management Max Marks: 70
Min Marks: 28

UNIT I
 Marketing: Definition, nature, scope & importance of Marketing Management, Core concepts of
marketing, selling concept, Scanning of Marketing Environment.
 
UNIT II
 Marketing Mix and STP (segmenting, targeting and positioning) approach to Marketing.
Product: Levels of product, Types of Products, Product Mix, Product Line Decisions, New
Product development, Product life cycle, Branding and packaging.

 
UNIT III
 Price: Meaning, objective, factors influencing pricing, process of fixing Price, pricing strategies.
Distribution: Concept, importance, different types of distribution channels, Managing different
channels, wholesaling & Retailing.

 
UNIT IV
 Promotion: Promotional mix, tools, objectives, media selection & management, Marketing
Information Systems: Meaning, importance and Scope.
 
Books for reference:
 
1. Marketing Mgt Philip Kotler (PHI)
2. Marketing Etzet, Walker, Stanton
3. Marketing Management Rajan Saxena
4. Marketing Management Rama Swamy : & Nama Kumari
5. Fundamentals of Marketing Stanton, William,; McGraw Hill
International Editions
 Semester – II
                                      
Paper: Business Statistics Max Marks: 70
Min Marks: 28

 
UNIT I
 Introduction to Statistics: Definition, Scope of Statistics, Concept of population and sample with
illustration, Sampling: Need and methods of Sampling, Data Condensation and graphical
Methods: Raw data , classification , frequency distribution ,Graphs - Histogram , Frequency
polygon, Diagrams - Multiple bar , Pie ,Subdivided bars.

UNIT II
Measures of Central Tendency: Meaning and objectives of measures of central tendency,
different measure viz. Mean, Median and Mode, geometric mean, harmonic mean Partition
values: quartiles, deciles and percentiles; Measures of variation: Range, IQR, quartile, deciles
and percentiles, quartile deviation and standard deviation and their coefficients, Concept of
skewness.
 
UNIT III
Probability: concept, addition theorem multiplication theorem and Bayes’ theorem, Probability
Distributions: Meaning of Probability Distributions, Binomial Distribution: Probability Mass
function, properties, and its Applications, Poisson distribution: Probability Mass function,
properties, and its Applications, Normal Distribution: Probability Density function, properties
and its applications.
 
UNIT IV
 Correlation and Regression (for ungrouped data ) : Concept of correlation, positive & negative
correlation, Karl Pearson’s Coefficient of correlation, meaning of regression, Two regression
equations, Regression coefficients and properties, Index numbers: introduction, types of index
numbers, methods of constructing index numbers, uses of index numbers.
 
 
 Books for reference:

1. Fundamentals of Statistics S.C. Gupta –- Sultan Chand & Sons, Delhi.

2. Statistics for Management Levin and Rubin, Prentice Hall of India Pvt.
Ltd. New Delhi
3. Business Statistics. Gupta, S.P. & M.P. Gupta,
 Semester – II
                                      
Paper: Corporate Accounting Max Marks: 70
Min Marks: 28

UNIT I
 Corporate Accounting: meaning, need, different Issue and forfeiture of shares, Redemption of
Preference Shares, Buy back of Shares.
 
UNIT II
 Valuation of Goodwill, Valuation of Securities, Issue and Redemption of Debentures.
 
UNIT III
 Amalgamation and Internal Reconstruction of Companies as per AS-14.Holding Companies
Accounts, Profit or loss prior and subsequent to incorporation.
 
UNIT IV
 Final Accounts of a company as per schedule VI, Investment Accounts.
 

Books for reference:

 
1. Advance Accounts Shukla M.C, Grewal T.S and Gupta S.C.,S.
Chand & comp. New Delhi.
2. Company Account Gupta R.L & Radha Swami M. -; Sultan
Chand, New Delhi.
3. Financial Accounting Monga J.R ,.Ahuja Girish and sehgal
Ashok-; Mayur paper backs, Noida
 
 
 
 
 Semester – II
                                      
Paper: Life Skills- II Max Marks: 70
Min Marks: 28

UNIT I
Tenses, Notices, Story making, Articles & Conjunctions,Phonetics: auditory and articulatory
system.

UNIT II
Personality development: Definition of Personality, Types of Personality, Factors Responsible
and tips for PD. Grooming-Types and Function, Body Language

UNIT III
Interpersonal Skill: Introduction, importance, Team work – mentoring , group work, decision
making, delegation, collaboration. Networking – self confidence, net working business, effective
communication

UNIT IV
Goal Setting Introduction, Effective scheduling, Problem solving & achieving, Overcoming
barriers Exercise:-Reading Newspapers, Words and its meanings, Outdoor Reactions

Books for reference:

1. A textbook of English Phonetics T. Bal Subharmanyam Bharti

2. Understanding and Using English Grammar Betty Schrampfer Azar
3. A Communicative Grammar of English Geoffrey N. Leech
4. Soft Skills ; know yourself & know the world Dr. K. Alex
5. Personality Development and Soft Skills Barun K Mitra
6. Correct Manners and Etiquettes Seema Gupta
SEMESTER
III
 Syllabus for Three year Bachelor of Business Administration

Semester – III
                                      
Paper: Business Research Methodology Max Marks: 70
Min Marks: 28

UNIT I
Research: Meaning, scope, Objectives, Types and importance of Research, Research process,
Research design, Problems encountered in Research.
 
UNIT II
 Problem Definition, Methods & techniques of data collection, Interview, Questionnaire,
Observation, Secondary Data Sampling & sampling Designs: Meaning, Steps and Types of
Sampling (simple random, stratified random, systematic and cluster samplings),
 
UNIT III 
Scaling: types of scaling, Likert scale, Statistical Analysis & Interpretation of Data: Mean,
Median, Mode. Non Parametric Tests; Multivariate Analysis Techniques (concept only)
 
UNIT IV
Report Writing: Characteristics and Types and formats of Report., ingredients of research report,
Research Ethics
 
 
Books for reference:
 
1. Business Research Methods Cooper-;Tata McGraw Hill.
2. Research Methodology Kothari C.R.-Methods & Techniques
3. Business Research Methods Shekharan Uma-; John Wiley
Publications.
 
 
 
 
 
 
 
 
 
 
 
 Semester – III
                                      
Paper: Human Resource Management Max Marks: 70
Min Marks: 28

UNIT I
Nature and scope of HRM: Difference between Personnel Management and HRM Functions of
HRM, Environment of HRM, Job Analysis and Job Description, Job Redesigning, Job
Enlargement and Job Enrichment, Strategic HRM, Human Resource Planning,
 
UNIT II
Recruitment, Selection process, Psychological Tests and Interview: Placement, Induction and
Orientation- Meaning, Process, Limitations and Benefits of MBO, Job Evaluation – Concept,
Process and Significance; Nature and Role of incentives, individual and organization wide
incentive system.
 
UNIT III
 Human Resource Development: Identification of training needs and techniques of training,
employee development and career planning. An introduction to teams, employee empowerment
and Workers participation in management., Absenteeism
 
UNIT IV
Compensation and Maintenance: Compensation: Components of Employee Remuneration –
Base and Supplementary; Performance and Potential Appraisal – Concept and Objectives;
Traditional and Modern Methods, Limitations of Performance Appraisal Methods, 360 Degree
Appraisal Technique; Maintenance.
 
Books for reference:
 
1. Human Resource Management Pattnaik B , PHI
2. Human Resource Management Ashwathappa
3. Personnel Management C.B. Mamoria
4. Personal Management & Human Resources. C.S. Venkata Ratanam & B.K.
Srivastava –
5. Human Resource Management I. Armstrong
6. HRM L. M Prasad
7. HRM V.S.P Rao
 
 
 
 
 Semester – III
                                      
Paper: Business Environment Max Marks: 70
Min Marks: 28

UNIT I
The concept of Business Environment, significance and nature. Internal and external
environment of business, Environment Scanning: meaning, nature and scope, process of
environmental scanning, Basic philosophies of Capitalism and Socialism and Concept of Mixed
Economy.
 
UNIT II
Economic Environment: Nature of Economic Environment. Economic factors-growth strategy,
basic economic system, economic planning, Economic policies- new industrial policy, FEMA,
Consumer Protection Act and Competition Law. Economic reforms- Liberalization, Privatization
and Globalization of Indian Economy, Trends and Issues
 
UNIT III
Political & Legal Environment: Economic roles of government, legal environment of business.
The constitutional environment, rationale and extent of state intervention.Natural and
Technological Environment: Sources of technological dynamics, impact of technology on
globalization, transfer of technology, time lags in technology introduction, status of technology
in India. Management of technology, features and impact of technology.
 
UNIT IV
Socio-Cultural Environment: Nature and impact of culture on business, culture and
globalization, social responsibilities of business, social audit, business ethics and corporate
governance. Demographic environment population size, migration and ethnic aspects, birth rate,
death rate and age structure.
 
 
Books for reference:
1. Economic Environment of Business Mishra S K & Puri V K - (Himalaya
Publishing House, 3rd Edition).
2. Business Environment Text and Cases Paul Justin - (Tata Mc Graw Hill).
3. Business Environment Shaikh & Saleem - (Pearson, 1st
Edition)
4. Business Environment Suresh Bedi - (Excel Books, 1st
Edition).
5. Business Environment- Text and Cases Francis Cherunilam, (Himalaya
Publishing House, 8th Edition
 
 Semester – III
                                      
Paper: Cost and Management Accounting Max Marks: 70
Min Marks: 28

UNIT I
Meaning and Scope of Cost Accounting: Basic Cost Concepts – Elements of Costs,
Classification of Costs, Total Cost Build up and Cost Sheet Life Cycle Costing, Activity Based
Costing
 
UNIT II
Labour Cost Control: Direct and Indirect Labour, Steps Involved – Treatment of Idle Time,
Holiday Pay, Overtime etc. in Cost Accounts, Casual Workers & Out Workers, Labour
Turnover, Methods of Wage Payment. Incentive Plans. Overheads: Meaning and Classification
of Overheads – Treatment of Specific Items of Overheads in Cost Accounts – Stages Involved in
Distribution of Overheads – Methods of Absorption of Overheads – Treatment of Under and
Over Absorption of Overheads.
 
UNIT III
Methods of Costing: Single Output Costing, Job Costing, Contract & Batch Costing.
 
UNIT IV
Nature of Management Accounting: Objectives, Importance & limitations of Management
Accounting, Management accountant function. Similarities and Difference Between different
types of accounting.
 
 
Books for reference:

1. Cost Accounting: Theory and Problems Maheshwari, S. N. and Mittal, S. N.

Shri Mahavir Book Depot.
2. Cost Accounting Rajasekaran, -; Pearson Education.
3. Cost Accounting: Principle Practices Dutta, Mahesh - Pearson Education.
4. Cost Accounting Arora, M.N.-;Vikas Publishing
House.
5. Cost Accounting Lal, Jawahar and Srivastava, Seema,
McGraw Hill Education.
 
 
 
 
 
 Semester – III
                                      
Paper: Business Communication Max Marks: 70
Min Marks: 28

UNIT I
Business Communication- Nature and process, forms of communication – Verbal & Non Verbal,
their features & Importance, Types of communication- Formal & Informal, Grapevine, Essentials
of effective business communication, Barriers to communication.
 
UNIT II
Communication Skills: Listening Skills- cognitive process of listening, Barriers to listening,
reading skills, speaking skills, public speaking, voice modulation and body language. role of
communication skills in business, Communication networks.
 
UNIT III
Written Communication- Types, structures and layout of business letters; presentative letters-
sales letters, claim letters, employment letters, writing memo, notice and circular.
 
UNIT IV
Business Reports- Purpose and types, framework of business reports, presentation of reports,
brochures, issuing notice and agenda of meeting and recording of minutes of meetings.
 
 
Books for reference:

1. Professional Communication Koneru, Arun, Tata McGraw Hill, New

Delhi.
2. Managerial Skills for All McGrath, E.H. Basic, Prentice Hall of India,
New Delhi.
3. Business Communication Strategies Monipally, M.M.,Tata McGraw Hill, New
Delhi.
4. Business Communication Rai, Urmila and S.M. Rai, Himalaya
Publishing House, Mumbai.
5. Business Communication and Das, Biswajit and Ipseeta Satpathy, , Excel
Books, New Delhi.

 
 
 

 
 Semester – III
                                      
Paper: E-Commerce Max Marks: 70
Min Marks: 28

UNIT I
E-Business Models: E-business- characteristics, Drivers, Advantages, limitations, Problems of
Ecommerce. Categories of E-commerce- Business-to-Business, Business-to Consumer ,
Consumer-to-Business, Consumer-to-Consumer Models. Types of Business models-Pure
business model and Brick and Click Model, Difference between Brick and Mortar and E-
commerce.
 
UNIT II
Transaction Security: IPSec protocol, S-HTTP, Secure Socket Layer (SSL), IP Spoofing,
Firewall Systems. Threats to E-commerce security, objectives of E-commerce, Cryptography,
Data Encryption Standards, RSA, Public and private keys, Digital Signature, Digital Certificate.
Certificate issuances, Certificate Authorities and Hierarchy.
 
UNIT III
E-Payment Systems: SET Protocols, E-Check, E-Cash, Micro Payment Systems, Smart Card,
Electronic Fund Transfer.
 
UNIT IV
Consumer oriented and Business Oriented E-commerce: Virtual Organizations: working,
Benefits, Limitation; E-services:-E-retailing; On-line service sector –banking, travel, stock
trading and investing, career, education, real estate, E-Auctions (C2C auctions, B2B auctions),
Intellectual Property-copyright, Patent, Trademark.

Books for reference:

1. “E-Commerce: Fundamentals and Applications” Henery Chan, Raymond Lee,

Tharam Dillon and E Chang, ,
January 2002, John Wiley & Sons.
2. “E-Commerce” Sushila Madan 4th Edition, Mayur
Paperbacks Publication New Delhi.
3. E- commerce: An Indian Perspective S J Joseph, P T 3rd Edition, PHI
4. “E-Business Roadmap for Success”, Kalakota and M Robinson, 2nd
Edition, Dec 2000, Addison –Wesley
Professional.
 
  
 Semester – III
                                      
Paper: Supply Chain Management Max Marks: 70
Min Marks: 28

UNIT I
Logistics: Definition, Concept, Scope, Role & Importance, Coordination function of logistics,
Total cost concept System approach to logistics, objectives of logistics management. Customer
Service: concept & practices

UNIT II
Supply chain management: Definition, Components, Role of logistics in SCM, Difference
between Physical Distribution, logistics & SCM, Order processing

UNIT III
Warehousing: Meaning, types & functions Inventory Management: Definition, functions, cost
and cost control
Transportation: types & transportation networks

UNIT IV
Logistics packaging: packaging material & packaging cost Role of technology in logistics- E-
Logistics, logistics performance measurement & control

Books for reference:

1. Logistical Management Bower Sox D.J & Closs D.J , TMG

2. Basics of Distribution Management Kapoor Satish & Kansal P., PHI
3. Strategic logistics management Lambert D, Stock JR & Ellram LM, , TMG
4. Sales & Distribtion Management Panda TP, Sahadev, , Oxford University
Press
5. Supply Chain Management Sahay B.S,: For Global Competitiveness, 1st
Edition, Mc Millan
6. Logistics Management Bhattacharyya S.K. , , S. Chand & Co. ltd
7. Logistics Management Sople Vinod V, , Pearsons Education
SEMESTER
IV
 Syllabus for Three year Bachelor of Business Administration

Semester – IV
                                      
Paper: Business Law Max Marks: 70
Min Marks: 28

 UNIT I
 Indian Contract Act, 1872 (Fundamental Knowledge): Essentials of Valid Contract, Discharge
of Contract, Remedies for Breach of Contract; Contracts of Indemnity, Guarantee, Bailment,
Pledge and Agency.
 
UNIT II
Sale of Goods Act 1930: Meaning of Sale and Goods, Conditions and Warranties, Transfer of
Property, Rights of an unpaid seller.
 
UNIT III
The Negotiable Instruments Act 1881 – Essentials of a Negotiable Instruments, Kinds of
Negotiable Instrument, Holder and Holder in Due Course, Negotiation by Endorsements,
Crossing of a Cheque and Dishonour of a Cheque.             
                         
UNIT IV
Indian Partnership Act,1932- Important definitions, Partnership deed, Admission of partner in
partnership, Capital contribution and profit sharing ratio, valuation of Goodwill, Retirement of
partner, Dissolution of partnership.
Consumer Protection Act, 1986
 
Books for reference:
 
1. Legal Aspects of Business Pathak, Akhileshwar, (2009), 4th Edition,
McGraw Hill Education.
2. Business Law Kuchhal, M. C., (2006), Vikas Publishing
3. Elements of Mercantile Law Kapoor, N. D., (2006), Sultan Chand &
Sons, New Delhi.
4. Respective Bare Acts
 Semester – IV
                                      
Paper: Financial Management Max Marks: 70
Min Marks: 28

UNIT I
 Introduction: Meaning, function, scope and objectives. Approaches to Financial Management,
Time Value of money – present value, future value, annuity, and perpetuity , Financial Planning:
 
UNIT II
Cost of capital: Significance and determination. NPV, IRR, Ratios in relation to short term
liquidity, long term solvency and profitability. Leverage analysis: Operating, financial and
composite leverage; ABIT-EPS Analysis.
 
UNIT III
Capital Structure: Meaning, theories, determinants, Optimum Capital structure; Dividend
Decisions: Meaning; types, determinants and theories.

 UNIT IV
Working Capital: meaning; nature, determinants, significance and estimation. Working Capital
Management: Cash management, Receivable management and inventory management.
 
Books for reference:
 
1. Financial Management Pandey I.M; Vikas Pub.
2. Financial Management Prasanna Chandra -;TMH.
3. Financial Management Rustagi R P-;Galgotia
4. Financial Management Khan M.Y, Jain P.K-;Tata McGraw
Hill
5. Corporate Finance :Theory & Practices Damodaran, Aswath-
 
 
 
 Semester – IV
                                      
Paper: Business Ethics Max Marks: 70
Min Marks: 28

UNIT I
An Overview of Business Ethics: Business ethics and its importance, the changing environment
and stakeholder management., Stakeholder and Issues Management Approaches.
 
UNIT II
Ethical Issues and the Institutionalization of Business Ethics: Emerging Business ethics, the
institutionalization of business ethics, Social Responsibility and Corporate Governance, Social
responsibility and ethics
 
UNIT III
The Decision making process: Individual factors: Moral Philosophies and Values, Ethical
decision making and ethical and leadership, Organizational Factors: The role of Ethical Culture
and Relationships.
 
UNIT IV
Implementing Business Ethics in a global Economy; Developing an effective Ethics Program,
Implenting and auditing Ethics ,program, Business ethics program, Case Study.
 
Books for reference:
 
1. Business Ethics O.C Ferrell.John Fraedrich & Linda Ferrell:
(Cengage Learning)
2. Business Ethics Joseph W.Weiss (Cengage Learning)
3. Corporate Governance and Business U.C Mathur( Macmillan
 
 
 
 Semester – IV
                                      
Paper: Consumer Behaviour Max Marks: 70
Min Marks: 28

UNIT I
Introduction to consumer Behavior (CB)- Importance, Scope, need for studying CB, Buying
decision process. Difference between consumer & Customer, Consumer Involvement, Consumer
Decision Making Process.

UNIT II
Individual determinants: Perceptual process, consumer learning process, consumer attitude
formation, attitude measurement, meaning and nature of personality, self concept.
 
UNIT III
Consumer motivation: needs & goals, positive & negative motivation, Consumer Decision
making, Information Search Process, Evaluative Criteria and Decision Rules; Family, reference
group, personal, social class and cultural & sub cultural influence on CB.
 
UNIT IV
Psychographics, Industrial Buying Behavior : Participants, characteristics of industrial markets,
factors influencing industrial markets, stages of industrial buying process, Customer and
marketing of services, Post purchase behavior, consumer behavior audit.
 
Books for reference:

1. Consumer Behavior in Indian Perspective Suja. R. Nair

2. Consumer Behavior Schifman & Kanuk
3. Consumer Behavior Louden & Bitta
4. Consumer Behavior Bennet & Kasarjian
 

 
 
 Semester – IV
                                      
Paper: Database Management System Max Marks: 70
Min Marks: 28

UNIT I
Introduction : Overview of database Management System; Various views of data, data Models,
Schemes, Introduction to Database Languages & Environments. Advantages of DBMS over file
processing systems, Responsibility of Database Administrator, Three levels architecture of
Database Systems, : Introduction to Client/Server architecture.

UNIT II
Query optimization and evaluation: Introduction to Query Processing Selection operation –
Projection operation – join operation – set operation and Aggregate operation – Relational
Query Optimization – Translating SQL queries – mho algebra – Estimating the cost – Relational
Algebra Equivalences.

UNIT III
Database Design: Overview of data base design – ER model – features of ER model –Conceptual
design using ER model, scheme refinement and Normal Forms – Schema Refinement – Use of
decompositions – functional Dependencies – Normal forms _ multivalued Dependencies.

UNIT IV
File Organization: Storage media – Buffer management – Record and page formats – File
Organizations – various kinds of indexes and external sorting.
Concurrency control and recovery: concepts of transaction – Transactions and schedules – Lock
based concurrency control – Lock management – specialized locking techniques –Concurrency
control without locking.

Books for reference:

1. “Database management Systems, Raghu Rama krishnan, MGH.REFERENCE

BOOKS:
2. “Database Management and Design”, G. W. Hansen and J. V. Hansen, PHI, 1999.
3. “Database Systems concepts”, Henry Korth and Others
4. “ An introduction to Database Systems”, Pearson Education, 2007.
 Semester – IV
                                      
Paper: Training and Development Max Marks: 70
Min Marks: 28

UNIT I
Organizational Training: Introduction, Concept of Training and Development, Need for
Training, Importance of Training. Assessment of Training Needs: Introduction, Concept,
Purpose, Levels, Identify Training Objectives, Process of Conducting a Needs Assessment.

UNIT II
Methods and Techniques of Training: Introduction, On‐the‐Job Training, Job Instruction
Training (JIT), Coaching, Mentoring, Job Rotation, Apprenticeship Training, Committee
Assignments, Off‐The‐Job Methods, Training Techniques, Demonstration Technique, Lecture
Technique, Simulation Games, In‐Basket Exercise.

UNIT III
Management Development: Introduction, Concept of Development, Definition of management
development, Need for Management development, Importance of Management Development,
Steps in the Organisation of a Management Development Programme, Methods of Management
Development Introduction, Decision‐making Skills, In‐, basket, Case Study, Business Games.                              
UNIT IV
Introduction to Learning: Introduction, Types of Learning, Theories of learning, Classical
Conditioning, Operant Conditioning, Cognitive Learning Theory, Social Learning,
Reinforcement, Punishment and Extinction, Learning Curves, Linkage of Learning with training
and Learning Organisation.

Books for reference:

1. Effective Training – System,

Strategies & Practice, II Edition, P.Nick Blanchard, James
W Thacker, PHI, New Delhi, India,
2006.
2. Training in Organization Irwin Goldstein, Thomson Learning,
2007
 
SEMESTER
V
 Syllabus for Three year Bachelor of Business Administration
Semester – V
                                      
Paper: Production and Operation Management Max Marks: 70
Min Marks: 28

UNIT I
Concept of Production: Types of production system, Operations systems in manufacturing and
service organizations; Conservation process; Framework for managing operations. Production
process analysis and planning, Capacity Design, Strategic planning and Forecasting, , Product &
process design, Plant Location and Layout.

UNIT II
Inventory Control & Inventory Management
Inventory Control, types of inventory control, Inventory decisions, Inventory Management: ABC
analysis and basic model of EOQ (carrying, ordering and Shortage costs), Selective approach to
inventory Control
 
UNIT III
Work Measurement & Latest Concepts: Method study and time study, Work simplification.
Productivity linked incentives. A brief introduction to JIT, computer aided manufacturing, TQM
and ISO quality systems, Factor Rating, Delphi Method

UNIT IV
Aggregate Planning & Maintenance Management: Meaning of Aggregate planning,
Aggregate, Aggregate planning process, Maintenance Management, Material management,
Purchasing Management, Project scheduling (C.P.M and PERT)
 
Books for reference:

1.Modern Production and Operations

Management Elwood S. Buffa & Rakesh K.
Sarin, 8th ed. john Wiley.
2. Operations Management Nair, N.G, TMH Pub.
3. Production and Operations Management Everette E Adam, Jr., & Ronald J
Ebert; Prentice Hall India
4. Production and Operations Management Chary, S.N and Paneerselvam R.,
(2009), McGraw Hill Education.
 Semester – V
                                      
Paper: Strategic Management Max Marks: 70
Min Marks: 28

UNIT I
Strategic Planning: Strategic Contexts and Terminology: Definition, Nature of Strategy,
Concept of Strategic Management, Need for Strategic Management, Strategic Intent- Vision,
Mission, Objectives, Difference between Policy, Strategy and Tactic, Difference between Long
Range Planning and Strategic Planning, Characteristics of Strategic Decisions; Levels of
Strategies, Role of Strategic Management; Core Competencies; Differing Approaches to
Strategy: Introduction to different Approaches to Strategy, The Planning Process: Features of
Planning, Importance of Planning, Steps in the Planning Process: Strategic Planning Process.
 
UNIT II
Strategy Formulation: Environment Analysis, Political, Economic, Socio-Cultural,
Technological, Legal and Economic Analysis (PESTLE), Porter’s 5 Force Analysis, Threat of
New Entrants, the Power of the Buyer, Threat of Substitutes, Competitive Rivalry, Competition
and Collaboration; Strategic Direction: Competitor Analysis, Boston Matrix, International
Dimensions of Strategy: Growth, Stability, Profitability, Efficiency, Market Leadership,
Survival, Mergers and Acquisitions, Core Competence; Internal Audit: Benchmarking, Use of
Mckinsey’s 7S Framework; SWOT: Strengths, Weaknesses, Opportunities and Threats Purpose,
Value Chain Analysis, Scope of Activities and Markets.
 
UNIT III
Strategy Implementation: Framework for Strategy Implementation: Concept of Strategy
Implementation, Activating Strategy, Factors Causing Unsuccessful Implementation of Strategy,
Structural Implementation,Functional Implementation, Behavioral Implementation; Resource
Mobilization And Allocation:Finance, Human Resources, Materials, Time.
 
UNIT IV
Strategic Evaluation and Control: Strategic Evaluation and Control: Concept of Strategic
Evaluation and Control, Role of Strategic Evaluation and Control, Barriers in Strategic
Evaluation and Control; Strategic Control: Control Process; Techniques of Strategic Evaluation
and Control.
 
Books for reference:

1. Exploring Corporate Strategy Johnson & Scholes, Prentice Hall.

2. The Strategy Process Mintzburg, Quinn & Ghoshal,
Prentice Hall.
3. Strategic Management Hunger and Whillen
 Semester – V
                                      
Paper: International Business Environment Max Marks: 70
Min Marks: 28

Unit I
International Business Environment – economic – political – legal, social – culture, technical ;
Significance of international business environment . Nature, Importance and Growth of
International Business in India, Recent trends in export and import in India.

UNIT II
Balance of Payment: different accounts of balance of payment, recent trends in Indian balance of
payment. Globalization of Markets, Trends in Globalization, Effects and Benefits of
Globalization. Multinational corporations – Global companies – international business houses,
Multinational Corporations and their involvement in International Business

UNIT III
Exchange rate determination: managed and floating exchange rate determination. Tariff and
types of Tariff, Arguments in favour of Tariff, Non – Tariff barriers. Dumping and its effects,
Features of Recent Exim Policy.

UNIT IV
International Economic Institutions and Regional trade Agreements: EU, NAFTA, SAARC;
BRICS; WTO, IMF, UNCTAD, World Bank, Recent Trends in International Business
Environment.

Books for reference:

1. International Business Bennet, Roger, , Financial Times,

Pitman Publishing,London, 1999.
2. Going International: Response Strategies
of the Indian Sector Bhattacharya,B.,Wheeler Publishing,
New Delhi, 1996.
3. International Business Czinkota, Michael R, the Dryden
Press, Fortworth, 1999.
4. International Business: Environment and Operations Danoes, John D. and Radebaugh,
Lee H., , 8th ed., Addison Wesley,
Readings, 1998.
5. International Business: A Managerial Perspective, Griffin, Ricky W. and Pustay,
Michael W, Addison Wesley,
Readings, 1999.
6. International Business Hill, Charles W. L, McGraw Hill,
New York, 2000.
 
 Semester – V
                                      
Paper: Sales and Distribution Management Max Marks: 70
Min Marks: 28

UNIT I
Sales Management: - Evolution of sales function, Objectives of sales management positions,
Functions of Sales executives,- Relation with other executives. Marketing communication
models
 
UNIT II
Sales Organization and relationship: Purpose of sales organization, Types of sales organization
structures, Salesmanship: -Theories of personal selling, Types of Sales executives, Qualities of
sales executives Prospecting.
 
UNIT III
Distribution network Management, Types of Marketing Channels, Factors affecting the choice of
channel, Types of middleman and their characteristics, Concept of physical distribution system.
 
UNIT IV
Sales Force Management - Recruitment and Selection, Sales Training, Sales Compensation,
Forecasting market demand; Importance, forecasting process. Planning and recruitment of sales
force.
 
Books for reference:

1. Sales Management Cundiff, Still, Govoni

2. Salesmanship & Publicity Pradhan, Jakate, Mali
3. Sales Management S.A. Chunawalla
4. Sales and Distribution Management Tapan Panda and Sachdev;
 
 
 
 Semester – V
                                      
Paper: Security Analysis Max Marks: 70
Min Marks: 28

 
UNIT I
Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets -
their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds, Regulatory Mechanism: SEBI and its guidelines; Investor Protection.
 
UNIT II
Risk & Return: Concept of Risk, Measures of risk and return, calculation, trade off, systematic
and unsystematic risk components, nature of Stock Markets: EMH (Efficient Market Hypothesis)
and its implications for investment decision. Decision Tree Analysis.
 
UNIT III
Valuation of Equity: Nature of equity instruments, Equity Valuation Models, Approaches to
Equity Valuation Technical Approach: overview of concept & tools used and Fundamental
Approach valuation of Debentures/Bonds : nature of bonds, valuation, Bond theorem, Term
structure of interest rates, Valuation of Derivatives (Options and futures) concept, trading,
valuation.
 
UNIT IV
Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Beta as a measure
of risk, calculation of beta. 
 
Books for reference:

1. Investment Analysis and Portfolio Management Chandra P-; Tata Mc Graw Hill
2. Security Analysis and Portfolio Management D.E. Fischer and R.J. Jordan Prentice
Hall
3. Security Analysis and Portfolio Management Pandian P -; Vikas,
4. Investment and Indian Perspective Bodie, Kane, Marcus & Mohanti -
5. Investments Analysis International Journal of Business
Research -Rebeiz, Karim S
 
 Semester – V
                                      
Paper: Industrial Relations Max Marks: 70
Min Marks: 28

UNIT I
Overview of Industrial Relations : Concept of Industrial Relations; Nature of Industrial
Relations; Objectives of IR; Evolution of IR in India ; Role of State; Trade Union; Employers’
Organisation, ILO in IR.
 
UNIT II
Trade Unionism : Trade Union : origin and growth, unions after independence, unions in the era
of liberalization., Trade Union concept, objectives, functions and role of Trade Unions in
collective bargaining; problems of Trade Unions.
Labour problems : Discipline and misconduct; Grievance Handling Procedure;
 
UNIT III
Labour turnover: Absenteeism; Workers’ participation in management.
Technological Change in IR-Employment issues, Management Strategy, Trade Union Response,
 
UNIT IV
 Resource Management and IR- Management Approaches, Integrative Approaches to HRM;
International Dimensions of IR.
Labour Legislations: Industrial Dispute Act, Factories Act, Payment of Wages Act, Workmen’s
Compensation Act.
 
 
Books for reference:
1. Dynamics of Industrial Relations Mamoria CB, Mamoria, Gankar, (Himalayan
Publications, 15th Ed.)
2. Industrial Relations Singh B.D., (Excel, 1st Ed.)
3. Industrial Relations, Trade Unions
and Labour Legislation Indu Bala Sinha, (Pearson Education, 1st Ed.)
4. Industrial Relations and Labour Laws Srivastava SC, (Vikas, 2000,4th Ed.)
5. Industrial Relations Venkata Ratnam, (Oxford, 2006, 2nd Ed.)
 
SEMESTER
VI
 Syllabus for Three year Bachelor of Business Administration

Semester – VI
                                      
Paper: Entrepreneurship Max Marks: 70
Min Marks: 28

UNIT I
Introduction: The Entrepreneur: Definition, Emergence of Entrepreneurial Class; Theories of
Entrepreneurship. Concept of entrepreneurship: meaning & characteristics of entrepreneurship,
entrepreneurial culture, socio-economic origin of entrepreneurship, factors affecting
entrepreneurship, conceptual model of entrepreneurship, traits of a good entrepreneur,
entrepreneur and manager.

UNIT II
Entrepreneurial motivation: motivating, compelling and facilitating factors, entrepreneurial
ambition, achievement motivation theory and Kakinada experiment, Establishment of
entrepreneurial systems: search, processing and selection of idea, Input requirements.

UNIT III
SSI: meaning, importance, characteristics, advantages and problems of SSI’s. Steps for starting a
small industry, guidelines for project report, registration as SSI. Assistance to SSI, need for
incentives & subsidies, need for institutional support, role of government and other institutions.

UNIT IV
Production and Operation Management, issues in small business, marketing channels/ methods
in small business., problem of Entrepreneurship- reasons and remedies.

Books for reference:

1. Entrepreneurial Development C.B. Gupta & N.P. Srinivasan: sultan chand & sons
2. Management of a small scale industry Vasant desai: Himalaya publishing house
3. Entrepreneurship development Dr. C. B. Gupta Udyamita and Sudha G.S. Modern
World publishing house 8th ed.
4. Dynamics of Entrepreneurship
development & management : Vasant Desai; Himalaya publishing house
5. Entrepreneurship development G. A. Kaulgud, Vikas publication
 
 
 Semester – VI
                                      
Paper: Marketing Research Max Marks: 70
Min Marks: 28

UNIT I
Marketing Research: Nature and Scope, Applications of marketing research, Limitations of
Marketing Research, Market Research vs. Marketing Research, Career opportunities in
marketing research, Future of marketing research.
 
UNIT II
Process of marketing research, Formulating the research problem, Research Design: Types of
research design, sources of experimental errors, Sampling: Concept and types of sampling,
Scaling Techniques, Data Collection: methods, designing of Questionnaire, data processing and
tabulation
 
UNIT III
Concept of product research, new product research, Research in new product development,
Product life cycle research and product-mix research. Concept of advertising research, Media
selection research, Difficulties in advertising research.
 
UNIT IV
Data Analysis: Measurement of central tendency, dispersion, univariate analysis, bivariate
analysis, multidimensional analysis, Multivariate analysis, (Factor analysis, cluster analysis,
multidimensional analysis, conjoint analysis).Interpretation and Report Writing
 
 

Books for reference:

1. Marketing Research Beri, G.C- Tata McGraw Hill, 2003.

2. Marketing Research Gupta, S.L. , Excel Books, 2004.
 
 
 
 
 
 
 
 
 Semester – VI
                                      
Paper: Management of Financial Services Max Marks: 70
Min Marks: 28

UNIT I
Financial Services - Meaning, types, nature, scope and their importance. Financial Regulators in
India- RBI, SEBI, IRDA, FMC, PFRDA.
Banking Services- Meaning, concept and contemporary Issues
Insurance Services- Introduction, Principles of insurance, Types of Insurance. Portfolio
Management Services
 
UNIT II
Merchant Banking - Origin and development of merchant banking in India scope, organizational
aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t Merchant bankers.
Mutual funds - concept, origin, growth & management of MFs in India. Classification of mutual
fund schemes, state of mutual funds in India. Credit rating - the concept and objective of credit
rating, various credit rating agencies in India and International credit rating agencies, factors
affecting credit rating & procedural aspects.
 
UNIT III
Leasing - concept and development of leasing, business, difference between leasing & hire
purchase, types of leasing business, advantages to lessor and lessee. Venture capital - concepts
and characteristics of venture capital, venture capital in India, guidelines for venture capital.
 
UNIT IV
Factoring - Development of factoring types & importance, procedural aspects in factoring,
financial aspects, prospects of factoring in India. Plastic Money - Concept and different forms of
plastic money - credit and debit cards, pros and cons.
 
Books for reference:
1. Financial Markets & Services E.Gordon & K. Natarajan,Himalaya
2. Merchant banking & Financial Services Lalit K.Bansal ,Unistar Books
3. Financial services & system S Gurusamy ,Thomson
4. Financial Instruments and services Nalini P T PHI
5. Financial Services M Y Khan ,Tata McGraw- Hill
6. Financial Institutions & Markets L M Bhole ,Tata McGraw- Hill
7. Merchant Banking & Financial Services Lalit K. Bansal Unistar Books
8. Financial Markets & Services Gordon & Natarajan
 
 Semester – VI
                                      
Paper: Introduction to Retailing Max Marks: 70
Min Marks: 28

UNIT-I
Retailing: Definition, nature and importance of retailing in the Indian economy, functions of
retailers, classification of retailers. The concept of organized retail, difference between organized
retailing and unorganized retailing.

UNIT-II
Non store retailing and service retailing. Retailing as a career. Retail Customer; stages of the
customer buying process , types of consumer buying behaviours , factors affecting buying
decision process, consumer decision making procedure in retail perspective .

UNIT-III
Store Location; meaning, types of retail locations, factors for choosing a location. Store layout
and Design; key considerations in store layout, factors of design decisions, importance of layout,
steps for designing layout.

UNIT-IV
The Retailing Organizations; organization structures and HR functions in these organizations.
Retail Merchandising; meaning, the process of merchandise planning, merchandise budget,
methods of merchandise procurement, controlling the merchandise. Technology in retailing.

Books for reference:

1. Retailing Management Pradhan,Swapna.,Tata McGraw-Hill

Publishing Company Ltd.
2. Retail Management Sheikh,Arif.Fatima,Kaneez., Himalaya
Publishing House Pvt. Ltd.
3. Retailing- An Introduction, Cox, Roger. Brittan Paul. Pearson Education
4 Retail Management Bajaj, Chetan. Tuli,Rajnish. Srivastava
Nidhi V., Oxford University Press.
5 Retail Management Hasty, Ron. Reardon, James., The McGraw-
Hill Companies, Inc.
6 Retail Franchising Sidhpuria, Manish V., The McGraw-Hill
companies.
7 Marketing Management, Gilbert, David. Retail Pearson Education.
8 Channel Management and Retail Marketing Dhotre, Meenal., Himalaya Publishing
House Pvt. Ltd
 Semester – VI
                                      
Paper: Banking and Insurance Max Marks: 70
Min Marks: 28

UNIT I
Indian Banking System: Structure and organization of banks; Reserve Bank of India; Apex
banking institutions; Commercial banks; Regional rural banks; Cooperative banks; Development
banks. Functions of commercial banks. Functions of a Central Bank. Principles of Commercial
banking: Unit Banking Vs. Branch Banking. Reserve Bank of India: Objectives; Organization;
Functions and working; Monetary policy; Credit control measures and their effectiveness

UNIT II
Banker and Customer: Definition and functions of a Banker, Relationship between banker and
customer – banker’s rights and obligations – Garnishee order – Clayton’s case – special types of
bank customers – minors, co-depositors, partnership and joint stock companies.

UNIT III

Practice and Laws relating to negotiable instruments: Definition and essential features of
cheques, hills of exchange, promissory notes and hundies. Holder and holder in due course.
Payment in due course – endorsement – crossing of cheques – Discounting of cheques and bills.

UNIT IV
Insurance: Evolution & meaning of Insurance, need for insurance, nature, functions of insurance,
Scope of Insurance, role in economic development. Fundamentals/Principles of Life
Insurance/General Insurance: Contracts of various kinds; Insurable interest: Asymmetry of
Information in insurance business; Moral Hazards Fundamentals of Agency Law: Definition of
an agent; Agents regulations; Insurance intermediaries; Agents' compensation.

Books for reference:

1. Banking Law and Practice in India Tannan, M.L., (India Law House).
2.Banking Theory and Practice Skekhar and Shekhar, (Vikas).
3. Fundamentals of Banking Theory and Practice. Basu, A.K.
4. Insurance Principles and Practice Mishra, M.N.,S. Chand and Co. New
Delhi
5. Life Insurance Gupta, O.S.; Frank Brothers, New
Delhi
6. Insurance- Principles Vunayakam. N: Radhaswamy and
Vasudevan SV: and Practice, S.
Chand and Co. New Delhi.
 Semester – VI
                                      
Paper: Management Information System Max Marks: 70
Min Marks: 28

UNIT I
Management Information System( MIS): Concept & definition, Role of MIS, Process of
Management, MIS-A tool for management process, Impact of MIS, MIS & computers, MIS &
the user, MIS- a support to the Management.

UNIT II
Planning & Decision making: MIS-Business Planning; Decision making Concepts,
Organizational Decision making, MIS & Decision making concepts. Information & System:
Information concepts, Information: Value of information, MIS & System concept,

UNIT III
Development of MIS: Development of long rage plans of the MIS. Ascertaining the class of
information, determining the information requirement, Development and implementation of the
MIS, Management of quality in the MIS.

UNIT IV
Decision Support System (DSS): Concept and Philosophy, DSS: Deterministic Systems,
Artificial intelligence(AI) System, Knowledge based expert system(KBES), MIS & the role of
DSS, Transaction Processing System(TPS), Enterprise Management System(EMS), Enterprise
Resource Planning (ERP) System, Benefits of ERP, EMS & ERP

Books for reference:

1. Management Information System Jawadekar W S

2. Managing with information Kanter, Jerome
3. Management Information System Louden & Louden
4. Information system for Modern Management Murdick & Ross, R.claggetti