Section 3 - Data Presentation
Section 3 - Data Presentation
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Introduction
This is a comprehensive guide to the many ways of presenting data. It is necessary to take your
raw data and produce tables, graphs and use statistical analysis techniques (discussed in a
separate document) to discuss relevant data. Very little marks are awarded for your choice of
presentation technique; however, your mark will be limited if there is not a range of presentation
methods used. The techniques we’ll discuss are below:
It should be noted that some data within this guide has been created and manipulated to show the
data presentation methods, and is not entirely accurate. Unless the graph has been taken from an
external source (as referenced) it should be assumed that the data within the figure is false. This
data has been manipulated to show clear data presentation methods that will serve as an
educational resource for data presentation, rather than resources you can use as valid sources
within your investigation.
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Graphical Data Presentation Methods
Bar Charts
Bar charts are useful when tracking a change (normally over time), or when comparing factors
across different groups. The horizontal axis (x) usually contains the independent variable, which
could be time, or the groups that will be compared.
Pie Charts
Pie charts are a useful way of presenting a wide range of data, especially that which is from
questionnaires and foot count/traffic surveys (although useful, make sure not to overuse
them). Sometimes just writing the numeric figures is sufficient, or using a compound bar graph,
which could both be used instead of a pie chart. Pie charts allow easy interpretation of data by
the reader, but can also be misread. When creating a pie chart it is recommended that:
● It is 2D
● The data is not labelled
● The segments have no gaps between them
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● The colours are clear and the different segments could be identified if the document was
printed in greyscale (patterns are useful)
● The key is explicit and easy to understand
● There are not too many segments
Radar Graphs
Radar graphs are most effective at displaying data from environmental quality surveys, or data
about different locations. Data from various locations can be overlaid or compared on different
charts.
It is important that all of the scales are in
the same direction. All of the positive,
highest scores should be in the same area
of the graph (either all in the middle or all
surrounding the outside). For example,
rather than having quiet, welcoming, and
unsafe all on the outside, it should be
quiet, welcoming, and safe as shown in
the radar graph. There is no limit to the
amount of data sets that you can use, but
using too many sets may make the
graph confusing.
Line Graphs
Line graphs are useful for tracking a change, usually over
time. In line graphs, the change that is being tracked will
usually be a gradual change so that every point can be
joined up in one line. A key could be used to track how
several factors change over the same period.
Source: https://pubs.usgs.gov/fs/2009/3046/
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Line graphs may be simplistic as stand alone graphs, but can also be used in combination
graphs. For example, Flood Hydrographs use bar charts (precipitation) and line graphs (river
discharge). You can create combination graphs by selecting ‘Combo Chart’ in data formatting
programmes.
Histograms
Box Plot
Box plots (sometimes called a Box and Whisker graph) are a pictographic way to represent the
median, range and interquartile range. They are used to compare the spread of results and can
be used to compare multiple sets of continuous data.
A box plot is easy to draw:
1. Draw an appropriate scale horizontally - Make sure your scale includes your maximum
and minimum results, and should be for the variable you measured (e.g. the height of
waves, time taken to erode, etc)
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2. Draw a small vertical line where the median occurs. Repeat this for the maximum,
minimum, upper and lower quartile (see later on how to calculate these values).
3. Join up the median, upper and lower quartile to form a box. Finally, draw a horizontal line
connecting the maximum and minimum to the central box. Your diagram should look similar
to the figure.
Kite Diagram
Kite diagrams show the changes in frequency of a factor over a measured distance, usually
along a transect. Multiple factors being counted along the same transect can be shown in kite
diagrams, which make them useful for comparing spatial distribution - especially of plants and
animals.
Distance along 1 2 3 4 5 6 7 8 9 10
transect (metres)
Plant Daisy 0 12 14 16 8 6 4 2 0 0
Dandelion 0 2 3 4 7 5 8 8 9 10
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2. Plotting points - to plot points, your value should be halved and each half should be
plotted on either side of the mirror line. This will create a symmetrical shape when all
the points are plotted and joined up.
3. Labelling - all of your sections should be labelled with the factor you are measuring and
the distance of the transect. On your y axis, you should also label numbers. Make sure to
label the zero line (mirror line) and the maximum value (half the highest value). All of the
sections (daisy, dandelion etc.) should be the same size so that you can compare. Do not
change the size of the sections on the same graph. Always use the biggest number in
the entire set of data to work out how wide your section should be.
Pictograms
Pictograms use icons or pictures to display sets of discrete data (data that has a finite count, i.e.
cannot have a decimal point). Each icon represents a number, so that a completed pictogram will
show the frequency of a factor in different sets of data. The icon usually resembles what is
being counted. Here is an example of a completed pictogram that has been created from a building
use survey.
Residential 18 Key:
1 1 icon = 1
Industrial building
8
Commercial
E.g. =1
5 house
Entertainment
3 Overall - 41
Public Building buildings on
Main Street
Transport 2
4
Services
Pictograms are useful for presenting simple counts in interesting and understandable ways.
However, pictograms can become confusing when there are many numbers involved because it
would require counting many icons, which is unclear. To present larger counts, a key could be
used which condenses down the counts into ratios (e.g. 1 icon = 10 buildings) but in doing this,
you must ensure your counts all have the same highest common factor. For example, if you want
to use a key of 1 icon = 10 buildings, your different building counts should all divide by 10. Using
half icons or quarter icons to represent a smaller number becomes messy and confusing, so
generally it is best to stay away from pictograms when many numbers are involved.
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Triangular Graphs
Triangular graphs compare the composition of different
data sets by using 3 variables that add to 100%. Each
data set is plotted as a point on the triangular axis shown.
Source: http://oneplan.org/Water/soil-triangle.asp
Scatter Graphs
Scatter graphs are used to show the relationship or
correlation between an independent variable and
a dependent variable. Every piece of data is plotted
like a coordinate on an axis: the x axis is the
independent variable, i.e. the cause. The y axis is
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the dependent variable, i.e. the effect. Scatter graphs are useful in proving that a variable has a
definite effect on a factor that is being observed in your investigation. If you are considering using a
scatter graph, ensure that you have enough data collected so that a clear correlation can be
identified.
If you want to compare how multiple factors are affected by the same independent variable, the
different factors could be colour coded so your graph is clear. Ensure that you include a key so
that each factor’s colour code is obvious.
A line of best fit can be drawn on a scatter graph, which shows the average trend of your scatter
graph. A line of best fit can be added on some softwares such as Microsoft Excel, or it can be
drawn by you. A good way to check if a line of best fit is accurate is if there are approximately an
equal number of points above and below your line, excluding anomalies by circling them.
Bubble charts are a type of scatter graph where the size of the plotted point also shows another
variable.
Source: https://www.gapminder.org/tools/#$chart-type=bubbles
This bubble chart from Gapminder uses the size of the dots to show the country’s population size.
Using this type of graph allows 3 separate sets of data to be presented on one graph. However, a
bubble chart should only be used if the information is relevant to your investigation. Ensure you
indicate within your key what the size of your bubbles refer to.
Logarithmic Scales
A logarithmic scale is a non-linear scale where numbers within a large range are condensed
down into a smaller, easier to understand scale.
The mathematical function ‘log’ has a base number, which indicates how your raw data is
condensed. The maths can be complicated, but log can be applied to your data by the ‘log’ button
on your calculator or on a spreadsheet, meaning all you have to do is input your data.
Different base numbers can be used, but log10 is
most commonly used (10 is the base number
here). In instances where log10 is used, every time your raw data increases by 110, your
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logarithmic scale goes up by 1. This table shows the logarithmic scale that would be created
when inputting certain numbers, and it also shows what would appear on your calculator when
typing your raw data in.
10 log10(10) 1
100 log10(100) 2
1000 log10(1000) 3
10000 log10(10000) 4
The Richter scale is an example of a logarithmic scale , where a 4.0 magnitude earthquake is 10
times stronger than a 3.0, 100 times stronger than a 2.0, and 1000 times stronger than a 1.0.
This scale is very useful when your raw data has a very large range, because it ensures smaller
numbers are still clear. For example, this scale would be useful if some of your figures were in
triple digits, and other figures were in six digits. In these two graphs, house price data in 5 towns is
being compared. Note how the comparison is much clearer to see on the logarithmic scaled graph.
If logarithmic scales are used, make sure that you indicate this to avoid confusion.
Lorenz Curves
A lorenz curve is a graphical representation of the distribution
or equality of something. A straight, diagonal line from the
origin represents perfect equality. The further away the lorenz
curve is from this, the more diverse the sample is and the more
unevenly the values are spread out. From a Lorenz curve, the Gini
Coefficient can be calculated.
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2. Order the data by Rank
3. Calculate the proportion (percentage) of each data from the total data
4. Calculate the cumulative proportion by increasing rank (calculate the running total from
adding the percentage of each line in turn to the line before it)
5. Graph the ranks on the x axis against the cumulative proportion on the y axis.
6. Draw the perfect equality diagonal line.
GIS
A GIS (geographic information system) is a form of data analysis and presentation. Any digital
presentation of data in comparison to its location or spatial distribution can be classed as GIS.
For colleges with GIS software, this is often simple to create (so see your teacher for more specific
guidance). For those without specific GIS software, any of the cartographic data presentation
methods may be considered GIS, if you create them digitally rather than drawn by hand.
GIS is more accurate than hand drawing, as it minimises the risk of human error in drawing
graphs or pinpointing locations. It can enable you to display a large data set, or multiple variables/
information. For example, for each location sampled, a bar chart could display the average scores
of several questions on an environmental survey or differing demographic characteristics along the
rural-urban continuum. GIS is a key addition to create a high-level fieldwork report that looks
scientific and reliable.
Map Overlays
Overlaying graphs or other data such as pie charts on to maps can be a powerful tool to easily
display data. This map uses proportional pie charts and Google Maps, to display footcount
survey data. The larger the pie chart, the greater the number of people that were surveyed in the
10 minute data collection period at the: Stockholm Town Hall, Riddarholmen Church and
Stockholm Middle-Ages Museum. The various colours represent the different proportions of
people by age (years) in each survey location.
Key: 0-15
16-30
31-45
46+
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You could also use graphs such as bar charts as an overlay on the map, or even qualitative data
such as quotes from questionnaire respondents. These maps are high level additions and should
not be overused. The graphs which you overlay should not be too large, which would obscure
the map, or too small so that the segments are difficult to see. Always ensure the data
presentation method can be easily understood. To overlay graphs onto a map, you can create the
graphs digitally, remove any data labels/axis etc. and save them as an image. Then remove the
background using the tools on a programme such as PowerPoint and move the image onto a map.
You can then adjust the size of the image to make them proportional, but make sure that the image
is cropped right to the edges of the pie charts, otherwise this would be inaccurate.
Image Overlays
Similar to map overlays, image overlays may be used to display both a set of values and their
location (often on a smaller scale). Using an image as a background may allow the use of 3D
graphs - such as 3D bar charts - to display data. For example, you could overlay the rates of
erosion over an image of the coastline studied, hence showing localised variations in erosion rates.
3D graphs may look impressive, however caution must be taken to ensure that 3D graphs don’t
overcomplicate the image or disguise trends in data. If it’s difficult to tell the start of the bar (and
so the location of the data taken) or the height of the bars (and so the value of your dependant
variable) - use 2D graphical presentation methods instead.
Isoline Maps
Isoline maps use lines to present areas in which points are of an equal value. Isolines are drawn
using geospatial data (data that is specific to a location), and overall they show how the value of a
factor changes spatially.
For example, an isoline map could be drawn to show pedestrian density in a town centre:
Raw data from several pedestrian counts. Isoline map for pedestrian density.
The isolines shown on the map are 10, 20, 30, 40, and 50. Each of these lines show the estimated
point at which a pedestrian count would show this number. Note that the lines show estimations
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where there is a lack of data, which makes isoline maps useful. However, it is also important to
consider as estimating values can lead to inaccuracies and may disregard trends.
The 10 line separates numbers 10 and below from higher numbers. The 20 line separates all
values below or equal to 20 but more than 10. The 30 line separates all values below or equal
to 30 but more than 20, and so on. To make the isoline map even clearer, a colour code could
be added to emphasise the different sections. When using isoline maps, ensure your lines’ values
increase by the same amount (e.g. all of the isolines increase by 10 in this example).
Dot Map
A dot map is a cartographical data presentation technique that uses small dots on a map to show
the distribution or density of an observation. Wherever you have a recorded observation, a dot
is marked on that exact location on the map. If you have two observations in the same exact
location, the dot can be placed slightly to the side so that it can still be seen. Eventually, the map
will have enough dots that a clear pattern is shown, which indicates both spatial distribution of
your observation and the density of your observation within certain areas.
What to consider when using a dot map:
● Collect a large amount of data. Dot maps are only useful when you have a lot of data so
that a trend in density can be spotted. If you have a small amount of dots, your trends will
be unclear. Make sure to choose something you are able to make hundreds of
observations in.
● Use appropriate dot sizes. If your dots are too large, they may overlap meaning
observations are lost. Ideally, your dot size should be large enough to create density
patterns but small enough so that (if you were to zoom in) every dot could be seen.
Compare the two dot maps (Source:http://learngis.uk/creating-statistical-dot-density-map-qgis/). The
first dot map clearly uses dots that are too large, as all of the map is concealed and there is
no density pattern. The second map uses dots that are appropriate for the dot map.
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● What do your dots represent? 1 dot could represent 1 observation (1:1), or it could
represent more than 1 observation (1:many). If you have a large amount of data, it may
be useful to include a key where 1 dot represents more than 1 observation, e.g. 1:10
ratio, where 1 dot actually represents 10 observations. You may also wish to include a
colour coordinated key, where the colours of the dots show different observations.
● Is a dot map the most appropriate method for your data? If you are recording something
that has a yes/no or existent/non-existent observation, dot maps can be useful. However,
if you are recording something that can be recorded on a continuum or scale, a
choropleth map may be more suited.
Choropleth Map
A choropleth map uses colouring or
shading in predetermined areas to
show the average prevalence of a
phenomenon. This factor can be
recorded on a scale or continuum,
and each colour indicates a different
section (called data classes) of your
scale.
Source:https://simple.wikipedia.org/wiki/File:Countries_by_Population_Density_in_2015.svg
Choropleth maps are useful when analysing the intensity/prevalence/frequency of a
phenomenon in different areas. Patterns can be spotted within your map, which makes choropleth
maps useful for analysing factors that vary spatially.
Things to consider:
● Borders - your sectioned sub-areas should be small enough so that your average value
does not ignore obvious variances within your data. Your borders should also be large
enough so that you can collect a sufficient amount of data within your timeframe. If you
have many small areas that show the same observation, it may be worth condensing
these areas into one larger area.
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● Colours and keys - use colours that can be seen in greyscale and try to choose colours
that can be distinguished from each other clearly. Your key should use quoted numbers
rather than vague interpretations.
10-20% Low
31 - 40% Average
>50% High
● Number of Data Classes - There should be a compromise in the number of data classes
used in the key. If you have too few data classes, there may be a generalisation of your
data. Too many, and the colours in your choropleth map could be indistinguishable.
Flow Linesey
Flow lines can represent movement of people, animals etc., to or from a specific place. They are
best not confused with desire lines, which can have a different meaning.
The example below shows the areas of Barcelona which students travel from, to reach St. Peter’s
School Barcelona. The width of the arrow is used to represent how many students travel from a
particular area to the school. It is only a generic indication, but can be a useful tool, which could
also represent migration, people travelling to an event etc. and is therefore most likely to be used in
an Urban Environments or Changing Places fieldwork investigation. They are useful for analysis
when considered with additional sources of data.
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Qualitative Data Presentation Methods
Photographs
If you are using photographs as a method of data presentation then they should be clearly
annotated, with information relating to your hypotheses. You may use place names, geographic
theories or observations that you made when taking the photos to give them greater meaning
and relate them to your investigation.
Photographs are a great way to enrich your report and make it more stimulating to read. You may
take pictures of large area, but analysing smaller areas in detail is just as important. You may want
to take images of your survey sites. When taking photos consider:
● The angle which you are taking the photograph at - what does it show and what does it not
show? Is it objective?
● Be careful not to photograph individual people as you do not have their permission.
● What is the area like that you are photographing? Is it safe? If not, it may be advisable to
not take pictures if there is a risk, for example risk of your camera/phone being stolen.
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● Can you take pictures in the same location with the same angle at different times and
then compare these later?
● Could you find images online and then photograph the same place yourself? What are the
differences if there are any?
Quotes/Mind Maps
Mind maps are another useful tool used to present a wide range of qualitative (and also
quantitative) data. It may be useful when creating a mindmap to structure it around a part of the
core theory - in the example above, the Hazard Management Cycle. This gives clear structure to
the mind map and demonstrates your knowledge of the geographical context in your
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investigation. It is important to ensure that you do not put too much information on the mind map,
which would reduce its readability and effectiveness as a data presentation technique. You could
also sort the data based on your hypotheses or the sub areas which you are investigating in your
fieldwork.
Word Clouds
Word clouds are very useful for presenting data from qualitative sources such as questionnaires.
It would otherwise be difficult to present this data in an easily viewable form. Websites such as
wordclouds.com allow you to paste text, such as questionnaire and interview transcripts. The
most common words will appear larger, so you can easily assess the themes present.
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Necessary Maths
For some of the graphs discussed previously, some simple maths values are needed for a graph to
be drawn. These values are known as measures of central tendency.
The numbers below will be used as an example for each measure of central tendency.
13 25 79 82 1 45 49 45 67 45 1
Mean:
The mean is calculated by adding up all the data and dividing by the number of data items.
For example, using the numbers above, the sum would be 452 and there 11 numbers, so the mean
would equal 41.1 to 3sf.
Mode:
The most appearing number. In the example above, the mode is 45.
Median:
The median is the midpoint value. The data needs to be ranked first from lowest to highest value.
1 1 13 25 45 45 45 49 67 79 82
● When there is an odd number of data items, the median is a whole number. As in the
example above, there are 11 data items, so the median is 45.
● When there is an even number of data items, the median lies across the two items at the
midpoint. The median is therefore an average (mean) of the two middle items.
Measures of Dispersion
The term ‘measures of dispersion’ refers to a group of statistical tests that describe data
distribution.
Range:
The range describes the spread of the data. Simply, subtract the highest number from the
lowest number. In the example above, the range would be: 82-1 = 81
Interquartile range:
The interquartile range shows where the middle 50% of the data lie. Anomalies should be ignored
in this calculation.
● Find the median using the method above. (45)
● Find the lower quartile by calculating the median of the lower half of the data. (13)
● Find the upper quartile by calculating the median of the upper half of the data.(67)
● The difference between the lower and upper quartiles is the interquartile range.(67-13 = 54)
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