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Tybba SCL MCQ Unit 2

This document discusses the key concepts of physical distribution and marketing channels. It begins by defining physical distribution as the handling, movement, and storage of goods from the point of origin to the point of consumption via distribution channels. It then provides 25 multiple choice questions that test understanding of topics like the functions of marketing channels, different types of distribution systems, horizontal and vertical marketing systems, and the benefits of channel integration. All 25 questions have the answer of "True" indicating the statements accurately define or describe these important physical distribution and marketing channel concepts.

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Rushi Gaikwad
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74 views6 pages

Tybba SCL MCQ Unit 2

This document discusses the key concepts of physical distribution and marketing channels. It begins by defining physical distribution as the handling, movement, and storage of goods from the point of origin to the point of consumption via distribution channels. It then provides 25 multiple choice questions that test understanding of topics like the functions of marketing channels, different types of distribution systems, horizontal and vertical marketing systems, and the benefits of channel integration. All 25 questions have the answer of "True" indicating the statements accurately define or describe these important physical distribution and marketing channel concepts.

Uploaded by

Rushi Gaikwad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TYBBA SCL Chapter (2) Physical Distribution

Write Short Notes

1) Importance of Physical Distribution.


2) Horizontal, Vertical Channels.
3) Horizontal Marketing system.
4) Dual Distribution System.
5) Different Forms of Channels.
6) Marketing Channels.
7) Marketing Channel Functions

TYBBA SCL MCQ


UNIT (2) PHYSICAL DISTRIBUTION.
Q 1) Physical Distribution is defined as Handling , movement, and storage of
goods from the point of its origin till the point of its consumption or use
via various channels of distribution.
( A) False (B) Partially False
(C )True (D) Partially True

Q 2)Physical distribution is the art and science of determining requirements,


acquiring them, distributing them and finally maintaining them in an
operational ready condition for their entire life.
( A) False (B) Partially False
(C )True (D) Partially True

Q 3) ‘Physical Distribution Management’. Is specifically concerned with the


flow of goods through the economic system.

( A) False (B) Partially False


(C )True (D) Partially True
Q 4) The term ‘marketing channel’. Represents a system that contributes to
the exchange process from a product to ultimate consumer or industrial
users.

( A) False (B) Partially False


(C )True (D) Partially True

Q 5) A channel of distribution or a marketing channel is a path traced in the


direct or indirect transfer of the title to a product as it moves from a product
to ultimate consumers or industrial users.

( A) False (B) Partially False


(C )True (D) Partially True

Q 6) A channel of distribution or marketing channel is a structure of intra-


company organization, units and intra-company agents and dealers,
wholesalers and retailers through which a commodity product or service is
marketed.

( A) False (B) Partially False


(C )True (D) Partially True

Q 7) “The course taken in the transfer of the title to a commodity constitutes


its channel of distribution. It is the route taken by the title to a product in its
passage from its first owner, an agricultural producer or a manufacture, as the
case may be , to the last owner, the ultimate consumer or the business user.”

( A) False (B) Partially False


(C )True (D) Partially True
Q8) “Marketing channels are defined as set of interdependent organizations
involved in the process of marking a product or service available for use or
consumption”

( A) False (B) Partially False


(C )True (D) Partially True

Q9 )“Marketing channels are defined as set of pathways, a product or


service follows after production, reaching to the final end user for its
consumption through the purchasing process.

( A) False (B) Partially False


(C )True (D) Partially True

Q10) Marketing channels are defined as a group of exchange relationships,


which create customer value in acquiring, consuming and disposing of
products and services.

( A) False (B) Partially False


(C )True (D) Partially True

Q11) As per American Management Association:- Marketing channels are


defined as an organized network of agencies and institutions, which in
combination, perform all the activities required to link producers with users to
accomplish the marketing task”.

( A) False (B) Partially False


(C )True (D) Partially True
Q12) Marketing Channels also participate activity in product promotion
through efficient product displays and other techniques like discounts,
promotional schemes, and so on.

( A) False (B) Partially False


(C )True (D) Partially True

Q13) Direct Marketing Channel or Zero level Channel. This distribution system
transfers goods from the producer directly to the consumer. It has no
mediators.

( A) False (B) Partially False


(C )True (D) Partially True

Q14) In One level Channel, This type of Channel has only one mediator
between the producer and the consumer. This mediator can be retailer or
Distributor.

( A) False (B) Partially False


(C )True (D) Partially True

Q15) In two level Channel ,This type of Channel has two mediator between
the producer and the consumer. This mediators are Wholesaler or distributor
and retailer

( A) False (B) Partially False


(C )True (D) Partially True

Q16) In three level Channel , This type of Channel has three mediator
between the producer and the consumer. This mediators are distributor
Wholesaler and retailer

( A) False (B) Partially False


(C )True (D) Partially True
Q17) Infour level Channel , This type of Channel has four mediator, that is
agent, distributor Wholesaler and retailer. This type of channel is used for
consumer durable products also.

( A) False (B) Partially False


(C )True (D) Partially True

Q18) Channel integration smoothens the physical and information flow among
channel members.

( A) False (B) Partially False


(C )True (D) Partially True

Q19) Channel integration reduces the extent of opportunism generally


associated with manufacture-distributor relationships. It reduces the costs
involved in transactions and leads to generate control of the overall
distribution process.

( A) False (B) Partially False


(C )True (D) Partially True

Q20) In the case of the exports, channel integration reduces the uncertainty
costs and risks associated with legal agreements and partnership between the
manufacture and other channel partners like importer agents or merchants.

( A) False (B) Partially False


(C )True (D) Partially True

Q21) channel integration is an important element of a company’s marketing


channel strategy.

( A) False (B) Partially False


(C )True (D) Partially True
Q22) In a horizontal marketing system is an arrangement within a distribution
channel, in which two or more firms at the same cannel level work towards a
common goal.

( A) False (B) Partially False


(C )True (D) Partially True

Q23) In a horizontal marketing system the two firms not related to each other
come together with the objective of cashing in on a market opportunities.

( A) False (B) Partially False


(C )True (D) Partially True

Q24) In a horizontal marketing system most companies operate through a


strategic alliance or a joint venture.

( A) False (B) Partially False


(C )True (D) Partially True

Q25) A Vertical Marketing system consists of a manufacturers ,distributors, or


retailers polling their individual strength together to achieve a competitive
advantage.

( A) False (B) Partially False


(C )True (D) Partially True

Answer of all the Questions is ( C) TRUE

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