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1+ +Introduction+to+PLR

This document provides an overview of Private Label Rights (PLR) and PLR products. It defines what PLR is, which gives the buyer the right to rebrand and resell content as their own. The document outlines different types of product rights like resell rights, private label rights, and usage rights. It explains why people buy PLR, such as to create new content and products to sell. Finally, it discusses whether PLR is a good business model and offers tips for determining if a specific PLR product is worth purchasing.

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Carol
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
172 views

1+ +Introduction+to+PLR

This document provides an overview of Private Label Rights (PLR) and PLR products. It defines what PLR is, which gives the buyer the right to rebrand and resell content as their own. The document outlines different types of product rights like resell rights, private label rights, and usage rights. It explains why people buy PLR, such as to create new content and products to sell. Finally, it discusses whether PLR is a good business model and offers tips for determining if a specific PLR product is worth purchasing.

Uploaded by

Carol
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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#1 Introduction to PLR

PLR Powerhouse
• A top-to-bottom guide on all things PLR:
• An Introduction to Product Rights (and Private Label Rights)
• How to set up a PLR Product Funnel
• Creating a Minisite to Host PLR Product
• Editing Existing Minisite for your PLR Product
• Working with PLR Ebooks and Video
• Creating a Squeeze Page + Setting up Autoresponder Emails
• Editing a PLR Sales Page
• Uploading the funnel to your website
• And so much more….

What PLR Powerhouse is…


• Product Rights determine what you can do with a product
when you have it. While the product is yours to keep and
use, some product rights give you the capability to pass
the product along, sell it, etc.

• Here are some examples:

Overview of Product
Rights
• Selling Rights: These rights define who can sell the
product.

• Resell Rights: You can sell a product to your customers and


keep the profits, at price $X. Analogy: You buy my gardening
guide, and sell it in your store

• Master Resell Rights: You sell a product to your customers,


and you also sell the rights for them to sell it to their
customers. Analogy: You buy a shipment of skincare guides
from my company, then sell smaller shipments to other stores,
along with rights for them to sell it in their store.

Overview of Product
Rights
• Private Label Rights: You have the rights to sell the
product to your customers, to modify the product
however you want, and to put your name on it. Analogy:
Buying a shipment of my cookbooks with blank labels,
adding your own recipes, and selling the new books
under your brand name.

Overview of Product
Rights
• Usage Rights: These rights define how you can use the
product.

• Nontransferable Rights: You cannot transfer whatever


rights you received with the product to customers. If you
purchase a guide with nontransferable PLR, your
customers do not receive the PLR.

• Personal Use Rights: You can use the product, but you
cannot sell it (the majority of online products)

Overview of Product
Rights
• Unrestricted Rights: You can do whatever you like with the
product – sell it, give it away, use as a bonus to other products,
etc.

• Rebranding Rights: You can change specific parts of the


product, as allowed by the product creator (ex. Changing
affiliate links, author name, inserting ads, etc.)

• Giveaway Rights: You can give the product to anyone you


want. Most of the time, products with give away rights forbid
you from selling them.

Overview of Product
Rights
• PLR stands for Private Label Rights
• When you purchase a product with PLR, it means you’ve
purchased the rights to rebrand that content under your
own name and brand.
• You then have the ability to sell it, give it away, modify it
and sell/ distribute it
• It’s as if you were the original author of the course. You
can take credit for it

What is PLR?
• You can:
• Create a video to place on YouTube using the information
• Use the content to create a series of blog posts
• Create a picture or graphic using information from the
guide
• Educate yourself on a new topic with the information
inside
• Give the product away as an incentive for your mailing
list

Why Buy PLR?


• Break up the tips inside to put into your email
autoresponder
• Spin the article content and turn it into backlinks via
article marketing
• Edit the guide to make it into a unique book and sell it as
a Kindle book on Amazon
• Change the guide’s affiliate links and distribute it
• And more…

Why Buy PLR?


• Different formats of PLR products include videos,
ebooks, articles, graphics and templates
• Varies from seller to seller
• You can sometimes get the source documents (Word,
OpenOffice, Text files etc.) and video files
• Grahpics (.psd files)

What You Get With PLR


• A reseller tool kit including sales letter
• PLR products are often sold with autoresponder emails
and minisite graphics / templates
• You’re getting the “whole package” you need to make
money with the product

What You Get With PLR


• Of course!
• Some people like to claim that “PLR is dead and
finished”. That couldn’t be further from the truth.
• Many sellers make a full-time income from PLR!
• People are always on the look out for fresh content. Blogs
need content for their blogs, etc.

Is It A Good Business
Model?
• There are more sellers of PLR products now than there
were a few years back
• There are more buyers, too, and many more niches
• When you release your own product / unique content, it’s
more popular and gets more buyers
• Some buyers will buy content in one niche from several
different marketers. Fresh content is at a premium
• Alternative: Rebrand others’ old products

Is Competition High?
• It’s better to create your own PLR product than it is to
sell another’s verbatim
• People are more excited for original products
• Competition is lower – less people are selling your
product, meaning you can sell more
• Promote your own brand and increase your product
portfolio
• Quicker product creation: You have extra content to add
to your own product

Why Rebrand?
• PLR content often goes for less than $1 per page. Some
vendors will sell to only a set # of customers, to keep
content fresh (much like the Warrior Forum)
• Other sellers will sell until sales dwindle down to just a
few
• PLR software and plugins will usually sell for pretty
cheap prices
• Often, you will find products being sold for various
prices around the web, meaning you can almost always
get a better deal if you look…

Is This PLR Product Worth


Buying?
• There’s a lot of PLR stuff on the Internet
• For site content, focus on material that is well written and
researched. Poor content = unhappy readers, subscribers,
customers.
• Needs to be up to date and relevant

Is This PLR Product Worth


Buying?

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