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Google'S Android: Cyrilk.P. Ajayk. Mishalr. Sujithv.M. Groupb

Google acquired Android Inc. in 2005 and launched the Android mobile operating system in 2008. The Open Handset Alliance was formed with 34 partners including mobile carriers, chipset makers, and handset manufacturers to support a common Android platform. However, Android faced challenges in preventing fragmentation between partners' versions, aligning with carriers' control over app stores and developer communities, and competing with the established Symbian platform owned by Nokia.

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Ajay Kalanchery
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36 views

Google'S Android: Cyrilk.P. Ajayk. Mishalr. Sujithv.M. Groupb

Google acquired Android Inc. in 2005 and launched the Android mobile operating system in 2008. The Open Handset Alliance was formed with 34 partners including mobile carriers, chipset makers, and handset manufacturers to support a common Android platform. However, Android faced challenges in preventing fragmentation between partners' versions, aligning with carriers' control over app stores and developer communities, and competing with the established Symbian platform owned by Nokia.

Uploaded by

Ajay Kalanchery
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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GOOGLE'S

ANDROID

GROUPB
CyrilK.P.
AjayK.
MishalR.
SujithV.M.
GOOGLE

Founded by Larry Page and Close to 99% of revenues


1 Sergey Brin 4 from advertising.

Largest search engine in the Revenue growth is slowing down.


2 world. Indexed data from 5
websites, news, images,
books and other sources.

Company went public in Exponential growth in mobile


3 2004. 6 telephony especially in developing
countries is an opportunity they
must explore especially in
developing economies.
ANDROID

Founded by Andy Rubin and Microsoft was very rigid with


1 Chris White 4 its application.

Began by developing a Linux Linux based applications had


2 based OS for digital 5 resulted in a fragmented
cameras. environment which did not
allow for better experience.

Rich Miner of Orange Began to re-target Android


3 Venture met with the Rubin 6 towards mobile phones from
to discuss a possible open its initially intended use.
source platform for mobile
phones.
Android Acquisition
July 2005 Operated in stealth mode for 2 years.
Google acquires Android.

Android was declared as the common OS


November 2007 for the partners.
Emphasis was on a common platform for
The Open Handset Alliance is unveiled.
various phone models.
34 partners including mobile carriers,
chipset, application providers and handset
manufacturers.
Nokia AT&T and Vodafone did not join.
The first SDK is released.

September 2008 Google and T-Mobile launch the G1


The first Android phone G1 is launched. It was forecast that Android phones would
account for 80% of the market by 2012.
Mobile Service in 2008
A Handset Close to 70% handsets were acquired through the carrier at a discounted price.

A
Network High costs on improved wireless infrastructure to improve coverage
Infrastructure.
R Wireless Data Wireless data usage was increasing nearly tripled while voice service decreased by 20%

R New Services Mobile content like ring tones, games and music.

R iPhone iPhone launch creates great demand for smartphones as previously available feature
phones had limited internet accessibility and use.
Handset Market in 2008
A Leaders Nokia and Motorola had a market share of 58%

Apple and RIM's Blackberry were becoming popular as they offered new features and
A New Entrants technology.

Change in
Customer requirement was gradually shifting from aesthetic appeal to performance and
R customer utility.
requirement
Growing need for high performance chipsets as the applications accessed by customers
R Chipsets are getting more complex.

ihe concept of Smartphone was becoming popular, phones like iPhone and Symbian
R Smartphones based phones especially from Nokia were becoming very popular.
USA SMART PHONE OS SHARE

Objections
2007 Q3 OS SHARE GLOBALLY
Challenges faced by Android
FRAGMENTATION
Android needed to ensure that all member of OHA would not develop their own incompatible versions of Android as was happening
before. Such an agreement was difficult to enforce. It would also be difficult to prevent non alliance member from doing the same
as well.

ALIGNING CARRIERS
Carriers own portals were walled gardens and were not suited for larger applications and software. They would need to adopt an
open source marketplace platform. This would reduce the revenues generated from their portals as well as reduce the control they
had over developers. As Google was onboard Google ID based validation would become universal.

DEVELOPER COMMUNITY
Difficult to attract large base of talented developers until the ecosystem was large enough to sustain with a sufficiently large user
base. Apple was already ahead on this front.

NOKIA ACQUIRES SYMBIAN


Symbian had 10 years of experience and held 60% of market share. A newly founded Symbian Foundation included Nokia, Sony,
Motorola, AT & T and Vodafone.
SMART PHONE SALES GROWTH
GLOBAL MOBILE SUBSCRIBERS

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