Common Practices in Business Organization: Business Ethics and Social Responsibility Week 3
Common Practices in Business Organization: Business Ethics and Social Responsibility Week 3
BUSINESS ORGANIZATION
Business Ethics and Social Responsibility
Week 3
LEARNING OBJECTIVES
1. Share observation on business
policies and practices
1. Specific
2. Clear
3. Reliable/Uniform
4. Appropriate
5. Simple
6. Inclusive/Comprehensive
7. Flexible
8. Stable
DIFFERENCE BETWEEN POLICY AND STRATEGY
POLICY STRATEGY
1. Policy is a blueprint of the organizational 1. Strategy is concerned with those
activities which are repetitive/routine in organizational decisions which have not
nature. been dealt/faced before in same form.
2. Policy formulation is responsibility of top 2. Strategy formulation is basically done by
level management. middle level management.
3. Policy deals with routine/daily activities 3. Strategy deals with strategic decisions.
essential for effective and efficient
running of an organization.
4. Strategy is concerned mostly with action.
4. Policy is concerned with both thought
and actions..
5. A policy is what is, or what is not done. 5. Strategy is the methodology used to
achieve a target as prescribed by a policy.
D. ADVERTISING
TYPES OF ADVERTISING
1. Newspaper
2. Magazine
3. Radio
4. Television
5. Directories
6. Outdoor and Transit
7. Direct Mail, Catalogs, and Leaflets
8. Online
E. MARKETING