Quick Reference

Cisco Public

Cisco Secure portfolio

naming architecture
Part of simplifying our portfolio involves the renaming of our security products under one brand,
Cisco Secure. Being clear and outcome-focused, this change simplifies communication and will improve
everyone’s understanding of how each product secures and protects within the Cisco Secure portfolio. For
now, all products will include mention of the former names to easily recognize them during the transition.

Network Secure Network Analytics

Security Formerly Stealthwatch

Secure Firewall
Formerly Next-Generation Firewall (NGFW)

Identity Services Engine

Cisco Secure Platform

Cloud Umbrella
Edge

User and Secure Endpoint

Endpoint Formerly Advanced Malware Protection (AMP) for Endpoints
Protection
Secure Email
Formerly Email Security

Secure Access by Duo

Examples
Application Secure Workload
What was Cisco Email Security Security Formerly Tetration
is now: Cisco Secure Email
What was Cisco Next-Generation
Firewall (NGFW) is now:
Cisco Secure Firewall
What was Cisco Tetration is now:
Cisco Secure Workload
 Quick Reference
Cisco Public

Cisco Secure naming style guidelines

Products
Our foundational products Except for “ISE”, never use acronyms in any communications Examples
are classified as Cisco Secure referring to brand or products.
• First use: Cisco Secure Endpoint
– for example, Cisco Secure
Use title case. • Second use: Secure Endpoint
Email.
On first use: “Cisco Secure [Product Name]”. You can use your judgement to decide if it’s appropriate
When referring to Cisco Secure
to follow a new product name with the old product name
in both communications and Subsequent uses: remove “Cisco”.
in parentheses. For example, Secure Network Analytics
product design, treat products No need to use ™ (trademark) or ® (registered trademark) symbols. (formerly Stealthwatch).
as proper nouns (initial
capitalization), as these are Again, never abbreviate with acronyms.
PIDs that can be purchased.

Features
A feature is specific Never use acronyms. Examples
functionality of our software
Sentence case if used in start of a sentence; lower-case if used First use:
available to the user to
in the middle of a sentence.
complete a task. The threat response feature of Cisco SecureX provides…
First use in any content: “[feature name] feature of Cisco [Product
Note that with the simplified Cisco SecureX threat response provides…
Name]” – or if desired: “Cisco [Product Name] feature name”.
renaming of products, some Second use:
former products are now Subsequent uses: Refer to the feature name alone, without
features. ‘Cisco [Product Name]’. Users will find threat response to be a critical feature…

In documentation for the UI, only use title case for feature
names if that’s how they appear in the UI.

Options/variants, add-ons, and packages

Options are deployment (i.e. Always start with Cisco Secure [Product Name]. Cisco Secure Email comes in three options:
consumption) variants within Drop “Cisco” after first reference. • Secure Email Gateway
the foundational product In a list, line item, or heading, use title case. • Secure Email Cloud Gateway
family. A product option is
In copy, use title case only when the option is tied to the • Secure Email Cloud Mailbox Defense
available for purchase (it has
foundational product or circumstances that require it, such as
a PID), for example, Gateway. Examples for Cisco Secure Email Gateway:
official contexts (on GPL, in MDF, in catalogs), or lists where
everything is capitalized, section titles, etc. Tied to foundational product: Cisco Secure Email Gateway
is typically deployed in a network edge outside the firewall.
If it’s a common noun or adjective, then use lowercase (except in
section titles or lists.) Adjective: The gateway option of Cisco Secure Email is
It should read as naturally as possible in copy, and never be typically deployed in a network edge outside the firewall.
expressed in acronyms. Common noun: Cisco Secure Email is typically deployed
as a gateway appliance.
An add-on is a capability you Use the same rules as for product options above. Examples
can purchase to enhance a Tied to foundational product: Cisco Secure Email
product. Malware Defense
Common noun: Malware defense enhances Cisco Secure
Email to provide protection against malicious files often
found in email messages.
A product package is a Use the same rules as for product options above. Examples
bundle of specific features Tied to foundational product: Cisco Secure Endpoint
or capabilities packaged into Essentials package...
a single offering to meet Tied to foundational product: The Cisco Secure Email
different customer needs, Essentials package provides...
for example, Essentials,
Common noun: Email essentials package provides…
Advantage, and Premier.
Adjective: The essentials package is selected by
organizations…

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 Quick Reference
Cisco Public

Cisco Secure portfolio naming architecture

Product Options/Variants Packages & Add-Ons Former Name
Cisco SecureX Cisco Security Platform
Cisco Secure Network Analytics Cisco Stealthwatch Enterprise
SaaS Cisco Stealthwatch Cloud – Private Network Monitoring
Cisco Secure Cloud Analytics Cisco Stealthwatch Cloud – Public Cloud Monitoring
Cisco Secure Malware Analytics Cisco Threat Grid
Cisco Secure Email Cisco Email Security
Cloud Gateway Cisco Cloud Email Security
Gateway Cisco Email Security Appliance
Cloud Mailbox Cloud Mailbox Defense
Essentials Protection
Compliance Compliance
Advantage Premium
Cisco Secure Email and Web Manager Security Management Appliance
Malware Defense AMP for Email
Phishing Defense Advanced Phishing Protection
Cisco Secure Awareness Training Security Awareness
Domain Protection Domain Protection
Encryption Service Registered Envelope Service
Cisco Secure Endpoint Cisco Advanced Malware Protection (AMP)
for Endpoints
iOS Connector Cisco Security Connector
Essentials Essentials
Advantage Advantage
Premier Premier
Cisco AnyConnect Secure
Mobility Client
Cisco Secure Firewall Cisco Next-Generation Firewall (NGFW)/
Firepower NGFW
ASA Adaptive Security Appliance (ASA)/
ASA with FirePOWER Services
ASA Virtual ASAv
Cloud Native
Threat Defense Firepower Threat Defense (FTD)
Malware Defense license Malware license
Malware Defense AMP for Networks
Malware Analytics Cloud AMP Cloud [infrastructure reference]
URL Filtering license
IPS license Next Generation IPS/NGIPS
Threat Defense Virtual FTDv/NGFWv
Management Center Firepower Management Center (FMC)
Management Center Firepower Management Center Virtual (FMCv)
Virtual
(new model number) Firepower Series Appliances
Cisco Secure IPS Firepower Threat Defense IPS Mode
Cisco Identity Services Engine (ISE) Cisco Identity Services Engine (ISE)
Duo / Cisco Secure Access by Duo Duo
Duo MFA
Duo Access
Duo Beyond
Cisco Secure Web Appliance Cisco Web Security Appliance
Cisco Secure Email and Web Manager Security Management Appliance
Cisco Secure Workload Cisco Tetration
Tetration - M
SaaS Tetration – SaaS
Virtual Tetration - V
Cisco Umbrella/Cloudlock
© 2021 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of
Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership
relationship between Cisco and any other company. 2381354 03/21