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Pakola Report - Operations Management

This document summarizes information about Mehran Bottlers (Pvt.) Ltd. Group and their Pakola soft drink brand. The group has 6 members who produce Pakola, first launched in 1950. Pakola is produced in their modern bottling plant with a filling capacity of 200 cans/minute. The company mission is to provide quality beverages to consumers globally and opportunities for employees. The organizational structure shows the CEO oversees departments like finance, procurement, and sales/marketing. The company aims to increase marketing budgets and establish good relations with competitors in response to environmental changes.

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MudasserAliKhan
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
149 views

Pakola Report - Operations Management

This document summarizes information about Mehran Bottlers (Pvt.) Ltd. Group and their Pakola soft drink brand. The group has 6 members who produce Pakola, first launched in 1950. Pakola is produced in their modern bottling plant with a filling capacity of 200 cans/minute. The company mission is to provide quality beverages to consumers globally and opportunities for employees. The organizational structure shows the CEO oversees departments like finance, procurement, and sales/marketing. The company aims to increase marketing budgets and establish good relations with competitors in response to environmental changes.

Uploaded by

MudasserAliKhan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MEHRAN BOTTLERS

(Pvt. Ltd)
GROUP MEMBERS:

1. Komal Arif (7882)


2. Uroosa Khalid (8703)
3. Syed Anas Abdali (8960)
4. Noman Muhammad Taj (8934)
5. Romana Fayaz (7680)
6. Samiya Nawaz (9183)
The company mission is to provide its consumer
all over the globe with premium quality
beverages with a vast variety that guarantees
consumer satisfaction an also provide
opportunities for growth to its employees and
the communities in which they operate.
Pakola has and will fulfill its promise to provide
international quality beverages made with the
finest ingredients to its consumers and come up to
their expectations at all costs.
Brand Introduction

 Pakola range of soft drink brands owned by “Mehran Bottlers”


 Product launched on 14th of August 1950

“DIL BOLA …. PAKOLA”


PRODUCTION
 1st most modern bottling plant in South Asia.
 Filling capacity of 200 cans per minute

 A bottle filling plant has a capacity of 240 bottles per


minute.
 Mehran bottlers is Filling the cans of Coca cola since 4
year
Backward Integration

Raw Material Production


Organizational Culture

Traditional culture
Pakola follows
traditional culture in
organization by
implementing the laws,
rule and regulations
that are enforced by the
government.
ORGANIZATIONAL STRUCTURE
CEO

Sales and
Finance Procurement Q.A
marketing

Export Local
Quality Maintenance

Accounts Cash Procurement


Manager
Lab Electric Mechanic

General
Purchases
store
Production

Distribution Sales
Departmentalization:
By Functions:

 Finance
 Procurement
 Sales & Marketing
 Quality Assurance
Departmentalization:
By Region:

 Karachi
 Islamabad
 Sukkur
Management Levels:

 Centralization
 Tall Structure
Planning & Strategic Levels:

Involvement
of
Top Management
&
Middle Management
Strategic Response
On
Environmental Change
 Striving Towards Uniqueness.
 Making Effort To Increasing
Marketing Budgets.
 Establishing Good Relation With
International Competitors.
 Outsourcing Distribution.
Planning

The initial face planning starts


from the top management. In
this face the top management
is striving towards maximizing
their profitability, mainly due
to expanding their budget of
marketing campaign.
Organizing

The company is dealing with the top


management as well as the middle
management to enhance their
launched/upcoming product. Top and
middle manager combines together and
implement their planning strategies.
Leading

All the middle managers of different


departments works together in order
to achieve the desired strategic
goals, which help us the staff and
lower management to work together
by sharing the different ideas and
perspective.
Controlling

The process of controlling in


this organization is mainly the
process of manufacturing the
products.
ANALYSIS
Strengths
 55 years established presence
 Extremely brand loyal customers
 Automated bottling plant
 Online order booking system
 Public Perception on of being an innovator
 Unique flavors
Weaknesses
Weak distribution setup
Ineffective marketing
Centralized decision making process
Lack of professional employees
Opportunities
 High growth rate of food industry
 No one introduced these flavors which pakola offer their customers.
And meanwhile they don’t low the quality of their product so their
customers always retains.
Threats

 Competitor’s High budgets

and Strong Marketing strategies

 Advertisements, Campaigns
CHALLANGES
 To provide High quality product in a very low
budget

 to retain the consumer with poor marketing


plans and advertisements.
Celebrate Your Identity

With “Pak cola”


For Further Detailed email us at:
[email protected]

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