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Skylar Mack, Michael Anthony Newman, Marilyn Silva, Ornella Catterinuzzi

Credigy’s
Office

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 Our Team
Team coaches: Tanner Hart, Stephen Sherrill, Brett Murray, Ethan Corcoran, and
Keshia Smith

Project Executive Research Creative

Manager Assistant Director Director

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 Project overview
Credigy

How can Credigy utilize their data and market research to better
forecast performance for their auto bankruptcy asset?

And what are some effects Covid has had on auto industry?

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 Mission Statement

We aim to help our

clients accomplish
their goals with
excellence in mind.

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 Stakeholders
Credigy

The National Bank of Canada

Investors

Employees

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 Market Analysis

Industry Overview: Non-bank lenders that

invests/make loans to consumers and
small/midsize companies in consumer-related
assets

Target Market: Automobile Owners , Auction

Buyers

Locations: All across the US

Competition: Direct competition is other specialty

finance companies
Indirect competition: Dealerships
 Solution

Analyzing the impact that the

economy, environment, pop
culture, and geography have on
the auto industry to forecast
future data.

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Economic Trends

❏ Lower commuting miles due to people working from

home (Forbes)
❏ Personal mobility increases; decrease in Lyft, Uber,
etc.
❏ “With new cars in short supply, used car sales hit record
numbers this summer.” (Chicago Tribune)

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Economic Trends

Cars Sales Over The Years ❏ Less people are buying

cars because of ride
sharing apps such as
uber (2009) gaining
popularity in 2017

❏ “Regular
work-at-home has
grown 173% since 2005,
11% faster than the rest
of the workforce.”
(Global workplace
Analytics)

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Covid’s Impact
● Used car prices are increasing
● Beginning of lockdown new car sales dropped
● Due to Covid, sales went down by 88.8%

Used pickup trucks $2,301

$1,821
Used mid-size trucks

Used sports car $1,369

(usatoday)
 Environmental Trends
Credigy

❏ Shift from gas to electric (Forbes)

❏ “Sales of electric cars have been surprisingly resilient even as
lockdowns gutted sales of gasoline and diesel powered vehicles.”
(NY Times)

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 Environmental Trends
Credigy

Audi Total Sales Over The Years Toyota Total Sales Over The Years

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 Pop Culture

● Pop culture can have an affect on car sales

because of the influence many celebrities have

Dodge Cars in Rap Music

● Dodge sales: $446,996 (2017), $459,324 (2018).

● Dodge Hellcat has been mentioned in 274 song lyrics
with rappers such as NBA Youngboy (180.5 million Place your screenshot here

streams), Young Nudy (30 Million streams), and Lil

Baby (12billion feature streams) which we believe
have influenced buying patterns.

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Pop Culture

● Dodge Cars in Street Racing Total Dodge Cars Sales: Sports Cars
○ We looked at the overlap in states street
racing citations and dodge sales in the
capitals.
○ Georgia being top 10 in racing citations,
5.2% of cars sold are dodge and 7.1% being
BMW which is also a prevalent racing car.
○ Dodge sales in other major cities: 3.7% New
York, 4.3% Los Angeles, 5.0% Chicago, 6.6%
Dallas.

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Geographic Impact
Geography has one of the greatest impacts on car purchase
trends.
Trends:
● Metropolitan/Urban Areas (RAUCAC 1) have the most
cars out of all the other RAUCAC numbers.
● In the metropolitan area Dodge cars are have been
purchased more than 800 times making up a total of
16% of all the cars purchased in the area.(Challengers
and Chargers accounting for 24% of dodge sales)
● In RAUCAC 7 or the small town area Dodge cars were
also bought the most out of any brand making up a
total of 18% of car sales. (Ram models making up 27%
of Dodge sales).

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Geographic Impact Urban
Vehicle count in RUCAC 1

Trends:
● Luxury Cars are purchased here more
than any other area with 84% of BMW
being in this area along with 93% of Audi
and 92% of Mercedes Benz.
● Foreign Cars account for roughly 50% of
cars sold in the area

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Geographic Impact Small Town
Dodge car count in RUCAC 7
Trends:
● Dodge trucks makeup 27% of Dodge
sales followed by the Dart and
Avenger both known for having
impeccable gas mileage.
● Fuel efficiency trends:
○ Of the 27 car brands purchased
the models with an average 30+
mpg. (Cruze and Malibu, Altima,
Camry, Compass, Escape &
More).

● American cars account for 65% of car

sales in the RUCAC 7 area.

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 Strategic plan

Analyse the Recognize and

Team research data connect the
common trends

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Risk assessment and management

● During the market’s recovery prices of used cars

1 Consumer behaviors
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will likely decrease (High risk)
More new car inventory will increase as in the
market’s recovery peaks

● Used car values have increased (benefit)

2 Environmental
Covid’s effect impacts ● New 2021 models are limited causing inventory
imbalance (High risk, less newer models)

● Electric car sales have stayed stable

3 Environmental factors h ● Electric car sales projected to increase

over the years

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SWOT Analysis
Strengths Weaknesses

Owned by the National bank of Canada Limited data to analyse from 2020

Titled top places to work in Atlanta for four Specialty Finance Companies are
years expanding rapidly

Closed more than 300 deals

Opportunities Threats

Values in used cars are increasing Covid-19 effect on the economy

Increase electric car inventory Values of cars shifting

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Recommendations
We recommend that credigy looks at the trends such as the economy,
environment, pop culture, and geography in order to forecast their

bankruptcy asset performance .

Economic: Money for the next year will be very tight for many
households so less money will be spent on cars in general so the 2021
inventory should be very specific (below) to areas that will ensure the
most money.

Environmental: Invest in more environmentally friendly cars such as Toyota,

Hyundai,and Honda, which accounted for 14% of entire sales and these are
only a few of the most environmentally friendly brands.

Pop culture: Keep data on what cars are being pushed my the mainstream
media and for 2021 the portfolio can purchase more cars seen in street
racing(Dodge, BMW, Chevy) as citations have increased.

Geographic: Invest in cars in more Urban areas as cars in the first 5 RUCAC
cities make up 90% of sales. The cars in this area should be concentrated
toward foriegn and luxury cars. 22
Q&A

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 Citations

● https://driving.ca/dodge/challenger

● https://www.caranddriver.com/dodge/challenger-2019

● https://www.aventurachryslerjeepdodgeram.com/2019-dodge-challenger-srt-hellcat-gets-brass-monkey-wheels/

● https://www.usatoday.com/story/money/cars/2020/08/05/car-prices-coronavirus-pandemic-new-trucks-suvs/3297869001/
● https://www.forbes.com/sites/sarwantsingh/2020/08/05/top-20-post-covid-automotive-trends/?sh=7a9f92fa2933
https://www.businesswire.com/news/home/20200519005657/en/Global-Automotive-Industry-2020-to-2025---Impact-of-C
OVID-19-on-the-Market---ResearchAndMarkets.com
● https://www.chicagotribune.com/coronavirus/ct-coronavirus-chicago-auto-industry-inventory-new-cars-20201002-hbxvy
3qf65espn5q4zxaevs754-story.html
● https://www.nytimes.com/2020/05/13/business/auto-industry-pandemic.html
https://www.autoremarketing.com/trends/most-popular-used-cars-5-major-cities
● https://www.nytimes.com/2020/03/09/arts/music/lil-baby-my-turn-billboard.html
● https://insurify.com/insights/states-with-the-most-street-racers/
● https://www.lyrics.com/lyrics/Hellcat
● https://www.goodcarbadcar.net/dodge-us-sales-figures/
● https://www.carmagazine.co.uk/car-news/industry-news/co2-emissions-limits-europe/
https://www.motoringresearch.com/car-news/hot-air-worst-cars-for-real-world-co2-emissions/
https://globalworkplaceanalytics.com/telecommuting-statistics
● https://www.bcg.com/publications/2020/avoid-auto-industry-price-war