Using Graphics Effectively

Need for Graphics

Graphics can make large amounts of data accessible to your

reader. However, graphics have to be created properly in order
to aid understanding. Crowded or busy graphics can leave
readers more confused than they were before. Graphs drawn
incorrectly can cause readers to draw inaccurate conclusions
 Check List For Graphic
Communications
Get your content together before you even think about
designing anything
Graphic designs and communications are generally based on
the content provided. The design process will be able to
progress a lot faster, and much more smoothly, if you have
your chosen pieces of content, such as photos and copy, ready
to go before you turn your project over to a designer.
 Work with Professionals
• A graphic communications expert will be able
to provide you with a multitude of creative
templates that you can use for your marketing
as well as digital and non-digital
communication.
 Get Feedback From Your
Target Audience
• It’s vital that you talk to your target audience
and find out whether or not your graphic
communications are attractive to them. There
are plenty of ways in which you can do this
from focus groups to online surveys. Take their
feedback on board and implement any changes
that you can.
 Make it part of your overall
marketing strategy
• Include graphic communication when thinking
about your overall marketing strategy. It plays an
important role in everything you do whether it’s
in-person events, giving you the opportunity to
hand out business cards and flyers, or the pages of
your website where you can communicate your
value proposition. Graphic communication is part
of the user experience which can have an impact
on your website.
 Revise for Typography
• Graphic designs are meaningless if they aren’t well-
equipped with typography. The use of typography
elements has an overwhelming presence, especially
in text-based designs. For graphic designers, the use
of typefaces is crucial to create a message for
viewers or the target audience of a brand.
Typography is the art that involves arranging a
typeface in various combinations of font, size, and
spacing. In this way, a wide range of designs
including website design, brochure designs, print
design, books, and computer graphics, etc. depends
on the skillful use of typography for making an
impact.
• Graphic designers use typography to adjust the
text within the design. This helps in creating
content with a purpose. The planned use of
typefaces allows the designers to make a
design look aesthetic and pleasing.
• The designers have been using typefaces
strategically to make a text readable and also
to make an impression on viewers. Because of
such designs with unique typography ideas a
brand can communicate with its audience in an
effective way.
 Tools at Workplace
• Adobe photo shop & Adobe illustrator
• File stage
• Pics Art
• Design bold
• Sketch 3 – Graphic app
• Github – Software development platform
• Diigo
• Pixlr
• Photoshop for Designers allows you to:
• Build confidence in your design skills
• Enjoy the new insights
• Create digital artwork based off your drawings
• Learn from step-by-step instruction
• A wonderful way to learn and remember
• Speed up your design process
• Bring your ideas to life
• Stay motivated through daily emails and
lessons
• Filestage is an online review and approval tool
that gives graphic designers complete control
over the content review process. The tool
makes it simple for graphic designers to
collaborate with internal and external
stakeholders on a range of file types including
images, PDFs, websites, and more. The tool
places a strong emphasis on ease of use.
• PicsArt’s all-in-on online photo editor features
endless editing tools to help you create
professional-grade content even if you don’t
have any experience in the designing field.
They even house an impressive Video Editor
you can use to add music and effects to videos.
• Design Bold is a great choice for you to build
the website elements yourself. For instance, a
logo, a header or any other types of visuals for
your website content. It is quick, cost-effective
and suitable for both amateur and professional
designers.
• Sketch 3 has all the sets of nested symbols that
will help create your best work. You can combine
the symbols together to create reusable, flexible
design with ease. There are number of features
that are extremely useful for designers, like:
• Artboards
• Text and shared styles
• Color picker
• Pixel perfection
• And many others
• Writing code is hard. Writing code without Git
is unthinkable. Yes, designers can use Github
as well. Git will change the way you code for
the best and make your design work enjoyable.
It’s a platform that hosts your code on a remote
Git server with a nice web interface and allows
you to collaborate with other project members
on the same server.
• Diigo is a great tool for web
and graphic designers that helps them to
easily highlight any part of a web page and add
sticky notes to it. What separates it from others
on the list is that it can be used as a social
bookmarking tool as well where you can tag
others and share pages.