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Connected Strategy Syllabus

This course teaches how technology allows firms to fundamentally change customer connections. Students will learn how connected strategies impact innovation and business opportunities. The course examines connected customer experiences, relationships and delivery models. It also explores connected producers and strategies. Students analyze real-world examples to understand strategic opportunities in connected businesses and how to identify and employ best practices. The goal is for students to gain insights into applying connected strategies in their own organizations.

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Mahalakshmi Viswanathan
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70 views

Connected Strategy Syllabus

This course teaches how technology allows firms to fundamentally change customer connections. Students will learn how connected strategies impact innovation and business opportunities. The course examines connected customer experiences, relationships and delivery models. It also explores connected producers and strategies. Students analyze real-world examples to understand strategic opportunities in connected businesses and how to identify and employ best practices. The goal is for students to gain insights into applying connected strategies in their own organizations.

Uploaded by

Mahalakshmi Viswanathan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic

Management
Connected Strategy

ABOUT THIS COURSE:



In this course, you’ll learn how technology has allowed firms to fundamentally change how they connect
with their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School have
designed this course to help you explore the impact of connected strategies and business opportunities
associated with those strategies. Through study and analysis of both the innovation framework and
value proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Models
can be utilized in a myriad of industry and business models. You’ll also explore different types of
connected customers/producers and examples of connected strategy and evaluate existing technologies
that can inform the design of connected relationships. By the end of this course, you’ll be able to
identify different types of connected strategies and opportunities in a variety of business models so you
can employ best practices and achieve success within your organization.

COURSE SCHEDULE:

MODULE 1
This module was designed to give you a foundational overview of connected strategies and their
underlying potential and value proposition. You’ll identify the framework between innovation and
operations in real-life examples such as Disney and Blue Apron and outline the structure of connected
strategies: connected relationships and connected delivery models. Through analyzing the efficient
frontier, you’ll examine the twin goals of increasing satisfaction and reducing costs, and how connected
strategies can deliver on both aspects. By the end of this module, you’ll be able to better recognize and
assess the value of innovation and connected strategies within your own organization and others, and
gain a better understanding of the future of connected strategies in your industry.

- Introduction (2:23)
- Disruption in Sleep Medicine (5:53)
- Three Horizons of Innovation (5:24)
- Introduction to the Connected Strategy Framework (4:47)
- The Magic of Connectivity: Disney (5:30)
- Connected Strategy Framework: 2 Case Studies (4:29)
- Connected Relationships and Connected Delivery Model (6:54)
- The Fundamental Promise of Connected Strategies (4:01)
- Value and Value Proposition (11:57)
- The Efficient Frontier (9:41)
- Quiz: Module 1 Quiz

MODULE 2
In this module, you’ll examine the connected customer experience and different levels of customization.
Through close examination of the five different connected customer experiences and examples of those
experiences, you’ll gain a deeper understanding of the customer journey and what pain points exist at
Strategic Management
Connected Strategy

each stage of the journey. You’ll also analyze the four R’s of Connected Customer Relationships—
Recognize, Request, Respond, and Repeat—and understand the competitive value and advantage of the
Repeat Dimension in connected strategy. By the end of this module, you will gain a better understanding
of the customer journey and be able to utilize the positive feedback loops with your customer base in
creating a customization strategy that works for your organization.

- Five Different Customer Experiences (8:36)


- Connected Customer Experience Example (6:34)
- The Customer Journey (11:54)
- Repeat to Push Out the Frontier (5:25)
- Repeat and Competitive Advantage (2:52)
- Four Levels of Customization (7:05)
- Quiz: Module 2 Quiz

MODULE 3
In this module, you’ll be introduced to Connected Producers, and focus on the Connected Strategy
Matrix. You’ll begin by examining the different types of Connected Producer and Peer to Peer Network
Creators. Then, you’ll analyze the Connected Strategy Matrix, and learn how the Connected Customer
Relationships can help overcome problems of trust, information, and incentives. You’ll learn key aspects
behind principles of precision pricing and how connected strategies allow for new revenue models. By
the end of this module, you’ll have a richer understanding of existing connected relationships within
your organization and construct a more efficient and successful connected strategy for your business.

- The Connected Producer (13:26)


- The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator (8:10)
- Peer to Peer Network Creators (5:01)
- The Connected Strategy Matrix (9:09)
- The Connected Toothbrush (7:19)
- The Revenue Model: 5 Principles (11:50)
- Quiz: Module 3 Quiz

MODULE 4
In this module, you’ll examine the fundamentals of connected strategies in terms of revenue model,
technology infrastructure, and the opportunities and consequences associated with disruptive
innovation. By deconstructing the connected strategy matrix, you’ll gain a better understanding on how
to create a connected strategy that is successful. You’ll explore the example of Kodak to learn about the
meaning of disruption, the essence of bottom-up innovation and what the innovator’s dilemma entails.
By the end of this module, you’ll be able to create connection architecture and brew up a disruptive
move to connected customer relationships in your own business.

- Deconstructing Your Connected Strategy (6:08)


- Classification Trees and Selection Tables (5:08)
Strategic Management
Connected Strategy

- Bottom-Up Innovation (11:08)


- Why Talk About Disruption (5:53)
- The Case of Imaging (8:12)
- The Innovators Dilemma (8:10)
- Connectivity and Disruption (6:57)
- Connected Heath Conclusion (1:27)
- Quiz: Module 4 Quiz

TIME COMMITMENT: 1-4 hours per week


PASSING GRADE: 70% or greater on all assignments

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