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DBM Set-Up (DV360)

This document provides instructions for activating inventory, configuring campaigns, and uploading creatives for a seedtag deal on DV360. It outlines the steps to name and link the inventory source, create a seedtag campaign and line item, and upload the required display, video, and third party tag creatives in the proper sizes and formats. It also includes tips about common issues to avoid like using the wrong creative size or having restrictions that are too limiting.

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milmoura
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501 views14 pages

DBM Set-Up (DV360)

This document provides instructions for activating inventory, configuring campaigns, and uploading creatives for a seedtag deal on DV360. It outlines the steps to name and link the inventory source, create a seedtag campaign and line item, and upload the required display, video, and third party tag creatives in the proper sizes and formats. It also includes tips about common issues to avoid like using the wrong creative size or having restrictions that are too limiting.

Uploaded by

milmoura
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DV360

Inventory activation
Activate inventory source

Partner level > My inventory > New non-guaranteed inventory

Name: Deal name (seedtag will provide this info)


Exchange: SmartRTB+ or Appnexus (seedtag will provide this info)
Deal ID: (seedtag will provide this info).
Floor price: Fixed CPM negotiated
Seller name: seedtag
Inventory type: Preferred Deal

At Insertion Order or Line Item level you must link this inventory
source
Campaign configuration
Create seedtag campaign

Line Item Level:


1. Linking Inventory Source (Only Seedtag Deal) -> Click LI -> Public Inventories (0 selected) -> Private Deals (Seedtag Deal)
Create seedtag campaign

-Line Item Level:


2. Linking Creatives that you have uploaded in the DSP. Then click and select to assign Creatives. Remember activate the creative.
Creative uploading
Upload seedtag creatives - Display

Upload it as Third Party Tag, and paste


the HTML including the right sizes for
each format.

In-Image Display Horizontal In-Image Display Vertical Full Image Display


930x180 300x1050 580x400

In-Image Display Horizontal In-Image Display Vertical Full Image Display


Upload seedtag creatives - Display

Do not mark any of


these options
Advertiser > Creatives

NEW > Third Party > Third Party Tag


Upload seedtag creatives - Video

For video formats, depends on which one you use:

Upload the video as usual: mp4, VAST,... In-Image Video Seedtag will provide a VAST file for
Pre-Image Video
it's a standard video campaign any of these formats, and you must
Full Image Video upload it as a VAST file.

-Insert VAST file here-


Upload seedtag creatives - Consider that...

Don't pay attention to this message from Google while It's important the creatives pass the audits below: Creative and
uploading the display creative. Landing Page review + Exchange Reviews + Google Ad Manager.
We're 100% GDPR compliant AppNexus audit is not necessary to run campaigns via DV360
Some tips
Some tips

NO YES

Wrong creative size


Restrictive targeting -% viewability, brandsafety,
socio-demo data,...
Frequency capping is to strict
Pacing is not well set

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