San Pedro College of

Business Administration

Comfee Shop by LACC Company

BUSINESS PLAN

Prepared by:

BERDAN, Angelica F.

CABANGON, Lara Mae

SANTOS, Catherine P.

SIMATA, Chyra Mae

Submitted to:

Dr. Angelita B. Ocampo

May 2020
 TABLE OF CONTENTS

COMPANY OVERVIEW.........................................................................................................................1
EXECUTIVE SUMMARY.......................................................................................................................4
GENERAL COMPANY DESCRIPTION...............................................................................................5
THE OPPORTUNITY..............................................................................................................................7
INDUSTRY AND MARKET....................................................................................................................8
STRATEGY.............................................................................................................................................13
THE TEAM.............................................................................................................................................14
MARKETING PLAN..............................................................................................................................16
OPERATIONAL PLAN..........................................................................................................................20
FINANCIAL PLAN.................................................................................................................................24
APPENDICES.........................................................................................................................................31
BUSINESS’ BASIC INFORMATION...............................................................................................31
Signage..............................................................................................................................................31
Business Card...................................................................................................................................31
Menu.................................................................................................................................................32
Map...................................................................................................................................................33
FOR PROMOTION STRATEGY......................................................................................................34
Promotion Board.............................................................................................................................34
Flyers................................................................................................................................................35
Loyalty Card....................................................................................................................................36
Feedback Card.................................................................................................................................36
SOCIAL MEDIA ACCOUNTS..........................................................................................................37
Facebook Page.................................................................................................................................37
Instagram Account..........................................................................................................................37
Twitter Account...............................................................................................................................38
RESUMÉS............................................................................................................................................38

1
 COMPANY OVERVIEW

LACC Co. is just a starting company that plans to build a new coffee shop named

Comfee Shop. It came from the words “coffee shop” and “computer” since they offer

coffee products, charging vendo machine, and laptop rental for workers and students

who mostly buys coffee and uses technology.

The Management Team were divided into three functional areas that are equally

distributed to four persons and they are also the one to run this partnership type of

business having equal shares, profit, and power in decision-making.

This shop will be located in Poblacion, Muntinlupa City at the intersection area.

Therefore, the potential consumers will easily find the shop that provides the cozy

atmosphere.

COMPANY HISTORY

The Comfee Shop is a new coffee shop innovated for hardworking people such

as the workers and students in our society. The company realized that people drinks

coffee to energize themselves in order to concentrate in their works.

We are now in digital age wherein people use technology in almost all the time.

Workers and students tend to do their assigned jobs through the use of computers,

laptops and cellular phones. The company thought of having laptop rental and charging

1
station so that the consumer could do their jobs while energizing and boosts their minds

with coffee.

MANAGEMENT TEAM

Cabangon, Berdan, Santos, and Simata are organized into three functional

areas: Marketing; Operations; and Finance.

Cabangon, Lara Mae: CEO/President in charge of finance, marketing and

operation.

Berdan, Angelica F.: Vice President in charge of marketing. She is expecting to

succeed as CEO of Comfee Shop.

Simata, Chyra Mae: Vice President in charge of operations. She is responsible

for the supervision of all plant employees.

Santos, Catherine P.: Vice President in charge of finance. She is responsible for

the supervision of all plant employees.

LEGAL STRUCTURE AND OWNERSHIP

The business is in partnership wherein four people will run it having the equal

number of shares and this will also apply for the profit where it will be equally shared. All

member of the partnership has the right in making decisions and they own all the

business assets and owe all business liabilities. Partners, therefore, also have unlimited

2
liability. To ensure that the business partnership stays on course, each partner’s roles

and responsibilities will be clearly defined and will have consistent communication.

LOCATIONS AND FACILITIES

The new coffee house named ComFee Shop will be located at Poblacion,

Muntinlupa City at the intersection area with an easy drive time to highway. The area is

comprised with a population of 115,385 within one-mile radius that consists of

employees, students, and residents.

Coffee and facilities are custom designed that are originated by the owner’s

ideas. ComFee Shop offers various coffee styles and laptop rental to help the

customers in their tasks while energizing their minds with coffee. Our facility has a great

ambience wherein the customers can rest, chill and feel comfortable.

MISSION STATEMENT

To provide people a place to have leisure, energize or be productive while having

the outmost comfortability.

3
 EXECUTIVE SUMMARY

ComFee Shop is a business wherein coffee specialties are offered. It will have

variety of choices for the coffee styles that will suit the different taste of the people.

There would be also some pastry snacks that will perfectly match the coffee. Laptop

rental and charging station will also be available in the shop that will be helpful for the

people specially the employees and the students that are the main target market of the

business. It has a competitive advantage among the other coffee shops because aside

from the free WiFi that is now common for the coffee shops, we will have the laptop

rental and charging station that is new in this industry and can get the attention of many

people.

To start the business, the owners of the company invested for their capital for the

total amount of 400,000 for the overall expenses. This will be used for the equipment,

laptops, rental fees, utilities, wages, and other expenses needed to start running the

business. The company will only take 205 days in order to recover its inventory

investment and will possess enough cash to meet its obligations in the long run.

LACC Co. is just a starting company that plans to build a new coffee shop named

Comfee Shop. This business will be in partnership wherein four people namely Ms. Lara

Mae Cabangon, Ms. Angelica Berdan, Ms. Chyra Mae Simata, and Ms. Catherine P.

Santos will run it having the equal number of shares and this will also apply for the profit

where it will be equally shared. All member of the partnership has the right in making

decisions and they own all the business assets and owe all business liabilities.

4
 GENERAL COMPANY DESCRIPTION

The ComFee Shop Company is a partnership business owned by Angelica

Berdan, Lara Mae Cabangon, Catherine Santos, and Chyra Mae Simata located at

Poblacion, Muntinlupa City. This shop offers coffee, charging vendo machine and laptop

rental. Their mission is to provide people a place to have leisure, energize or be

productive while having the outmost comfortability.

The company’s goals and objectives are:

 Comfortable and useful environment for hardworking customers.

 Giving satisfaction to consumers by providing them a comfortable place, good

ambiance and resources.

 High quality products and services.

 Provide entertaining life with friendly and comfortable atmosphere.

 Provide a substantial income and create a business and working environment where

both customer and employee are treated with dignity and respect.

The coffee industry has been the major source of caffeine for many students and

employees. They need this to continue working with their stuffs and became part of their

daily routine. In order for them to work properly, they need quietness that’s why the

shop offers a quiet and comfortable atmosphere and also provides not just free internet

5
connection but also a laptop rental and charging station where they could do their

works. The space of the place will be good for meetings involving brainstorming and

serious talks.

The company’s strength and core competencies are: its accessible location;

affordable price with lots of coffee variation; values ethics and good business practices;

quality service, ambiance and culture; and uniqueness of the shop.

6
 THE OPPORTUNITY

Mostly of the employees and students who avail coffee at a typical coffee shop

need internet connection to do such work that’s why most of these shops put up a free

Wi-Fi for them.

Due to modernization, most of the projects, medium of presentation and such are

usually done with the use of gadgets. With that reason, many people need those

gadgets but not all of them are able to afford it. Even if they have the internet

connection, they still need gadget like laptop to do their jobs done much easier. Some

people might have their own cellular phones but they could run out of battery and will

not be able to use it and get no work done. We then spotted a gap in the market with

the gadget that is needed to be used.

The gap was identified by observation and awareness in the present generation

where people can’t live without technology. Technology usage became one of the highly

demanded service in the market. This gap will be filled if we offer laptop rental and

charging vendo machine for the customers that are not yet available to other coffee

shops.

7
 INDUSTRY AND MARKET

THE INDUSTRY

Coffee Shops Industry is the industry ComFee Shop will fall under. Companies

in this industry sell coffee drinks and other food beverages for consumption on the

premises or for takeout. This industry is becoming popular and Filipino consumers are

really into it. Coffee consumption has shown a steady 57.65% growth rate in the

Philippines over the last decade.

Barriers to Entry the Industry

The low entry barriers are place rental, remodeling, installment of equipment, and

the needed licenses. It is easy open a single small café but the expansion is relatively

low due to the increasing speed of the expansion of the major players. However, there

are high entry barriers for the specialty level or big chain players like huge brand

recognition of major brands and customer loyalty.

To overcome these barriers, we must have enough starting money and we

should produce an outstanding product that could set the ComFee Shop different to

other companies to gain customer loyalty.

8
Customer’s Power

The target customers of ComFee Shop will be the students and employees

ranging from 18-34 years old as they are the ones who loves drinking coffee as per US

Survey in 2019. They have significant power or influence over the prices they pay

because 18-34 years old are also the age range of young professionals who have their

own jobs. Even if some of them are still students, they might have part-time jobs while

studying. These customers will have significant choice in buying the product and service

because there are variety of products that the company will offer for the customer’s

preference.

Supplier’s Power

Equilibrium Intertrade Corporation will be our supplier for coffee beans, espresso

machines, grinders and brewers, Holly’s Milk for fresh milk, and MSCS PrimeGoods,

Inc. for sugar. The suppliers have significant power over the prices they charge. They

have the potential to raise its prices, which, in turn, lowers the business’s profitability.

There are actually lots of possible supplier so if they can’t grant our request for

them to supply us, we could easily get other suppliers as Philippines is good for

Agriculture Industry. The country has various rich lands where it’s possible to cultivate,

grow, and produce quality coffee products.

9
Substitute Offerings

The substitute products that could be indirect competitors to the shop are tea,

soda, energy drinks, milk, milk tea, juice, chocolate, shakes, frappe and coffee grounds

for home-brewing. These products are accessible and available everyway.

Competition

Companies who offers coffee will be the ComFee Shops competitors. This

includes Starbucks, McDonalds McCafe, Dunkin Donuts, Coffee Bean and Tea Leaf

and many other coffee shops or beverage offering shops.

To standout in the competition, we must do some changes. In products, ComFee

Shop can offer the coffee at a lower price compare to other competitors. In service, we

have something that are non-existent to them which is the laptop rental and charging

that could make us unique.

Major Changes Affecting the Industry

 Natural calamity- drought, global warming, and climate change affects the

production of raw materials. If this kind of situation gets longer, there might have a

shortage with raw materials causing us to also have troubles in producing the

product.

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 Technological advancement- machineries are invented to help produce better quality

coffee. If we can’t keep up to these changes, we might get left out in the industry.

 Government regulation- When setting up a business or starting a company, there

are certain government regulations to take note of:

o Before the business can go fully operational, it must secure the necessary

licenses and certificate of registration. For partnerships or corporations, a

certificate of registration must be obtained from the Securities and Exchange

Commission (SEC).

o A homeowner's clearance is required if the business will operate within the

village or subdivision.

o The business must secure a barangay clearance and acquire a community

tax certificate (CTC).

o With complete requirements, it must secure a business license or mayor's

permit at the local government unit (municipality or city hall office).

o A business tax payer identification number (TIN) from the Bureau of Internal

Revenue (BIR) must be obtained along with an SSS number (for the business

and employees). The business should also register with Home Development

Mutual Fund (HDMF), Philippine Health Insurance Corp. (PhilHealth), and

Department of Labor and Employment (DOLE).

 Economy- Other economic changes that affect business include changes in the

interest rate, wage rates, and the rate of inflation

11
THE MARKET

The target market of the ComFee Shop are the students and young

professionals. The total size of the target market in Muntinlupa as of the latest census in

2015 is 196,391. They got the 38.93% of the total population in the said city. Barangay

Poblacion, Muntinlupa City has an annual growth rate of 2.17%. The age group annual

growth rate was not stated.

Trends in consumers preferences is also important to look at. Cold, refreshing

yet energizing beverages to stimulate brain function is one of the classifications of a

beverages the target market seeks. That’s the reason why the company offers various

selection of coffee and there’s iced coffee we could offer to them.

Products that have many benefits are hot in consumers eyes because it could

save money a lot. ComFee Shop offers coffee oats for those customers who runs out of

time and didn’t have a chance to have breakfast in the morning. Products with lots of

health benefits are important for them and oats and coffee are suitable for those traits.

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 STRATEGY

The focus of the business is going to be the broad mass market as we could get

lots of consumers there. Although there will be competitors, there will also be lots of

present consumer made by the competitors.

The business will succeed through catching the attention and taste of the

consumers. To gain those, we will introduce a new unique service in our shop which is

the laptop rental and charging station that will gain attention for the target customers. It

will be valuable, beneficial and a great help for them.

The business is unique because it offers different that of competitors. Common

coffee shops offer seats, coffee and free Wi-Fi. Our laptop rental and charging station

offer makes the business unique from others as we give convenience for the customers.

We assure that the customers have much higher benefits than the costs they

paid. The price they have to pay for the coffee products and laptop rental and charging

services are affordable but still on high quality. They don’t have to spend much fuel for

their vehicles in order to arrive to the shop or to spend much for transportation as the

place is along the National Hi-way. Their time, effort, and energy will not be wasted as

we serve convenience.

Value proposition: “Typewrite, drink right. Be productive yet comfy with Comfee”

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 THE TEAM

LACC Co. Organizational Chart

Cabangon,
Lara Mae
CEO / Business
Owner

Berdan, Simata, Santos,

Angelica F. Chyra Mae Catherine P.
VP of Marketing VP of Operation VP of Finance

STAFFS AND WORKERS

Chief of Executive Officer

CEO is the highest-ranking executive in a company, whose primary

responsibilities include making major corporate decisions, managing the overall

operations and resources of a company, acting as the main point of communication

between the board of directors and corporate operations, and being the public face if

the company.

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Vice President of Marketing

Vice President of Marketing is a marketing expert who takes responsibility for

overall marketing of a company. She oversees marketing strategies and efforts in order

to strengthen company’s market position and achieve desired business goals.

Vice President of Operation

Vice President of Operations is an experienced and educated leader who helps

make important decisions, which ensure that the company’s operational procedures are

sustainable and profitable, while also offering guidance to the managers under them.

Vice President of Finance

Vice President of Finance provides critical financial and administrative services in

the areas of financing strategy, financial and capital planning, annual budgeting, receipt

and disbursement of funds, accounting, procurement, and asset management.

Staffs and Workers

There will be baristas and guards. The guards will maintain the shops security

while the other baristas will be in charge on assisting customers and making of their

orders.

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 MARKETING PLAN

PRODUCT AND SERVICES

The products of the LACC Company will be coffee drinks like caffé americano,

café latte, cappuccino, espresso, long black, macchiato, mochaccino, filter coffee,

frappuccino, and dalgona. But there is a unique coffee product that the company will

launch and it is called “oattee”. It is a combination of oat grains and hot coffee.

The benefits of drinking coffee are not just its addictive aroma and taste, coffee is

also known as a brain activator especially in the morning as it is rich in caffeine. Oats is

a cereal that has lots of health benefits: helps to lower cholesterol, improve digestion,

heart-healthy, keeps blood sugar balanced, full of iron, packed with energy, rich source

of protein, loaded with magnesium, helps to lose weight, and full of vitamins and

minerals. Oatee will set as a breakfast combo as oats will be the meal and coffee as the

drink. This will be a big help for people who did not have breakfast in morning.

The services that they will provide are as same as a typical coffee shop but there

are additional services to be paid which are the charging station and laptop rental.

The additional service, charging station is beneficial for the consumers who runs

out of battery and still have something to do with their mobile phone. The laptop rental is

good for those who cannot afford to buy laptop or those who did not have a chance to

bring their laptop as it is not so portable as it may not fit on their bags.

16
TARGET MARKET

The market will be generally persons who are interested to coffee but if we are

going to be specific based on researches, we could attain the target market based on

demographics, geographic location, psychographics, and behaviors.

66% of women drink coffee every day compared to 62% of men. Young adults

aged 13-34 purchase coffee on coffee shops. The shop will be located at Poblacion,

Muntinlupa. The percentage of people who drink coffee is among workers with a higher

income. There’s about 29% of coffee consumers drink coffee to relax.

To some it all up, the target market will be women young adults aged 13-34 living

or working at Poblacion, Muntinlupa who have a higher income and drinks coffee to be

relaxed.

POSITIONING

The positioning of the company is that the young professionals can be refreshed

and productive while being comfortable as they are the busy ones in today’s society.

PRICING STRATEGY

In the ComFee Shop, we intend to focus on serving more on specialty coffee

such as caffé americano, café latte, cappuccino, espresso, long black, macchiato,

mochaccino, filter coffee, frappuccino, and dalgona as the profit margins are much

17
higher than regular coffees. Each cup of our coffee will be freshly brewed and will bring

the customer in to the whole coffee experience and we will offer it to them to a still an

affordable price. We also offer additional service for our customers like the laptop rental

and charging station that will be offered in an affordable price as well specially for the

students that’s one of our target markets.

PROMOTION STRATEGY

Public Relation Activities

The company will send influencers or bloggers an invite to the store opening in

the hopes that they write about it, post pics on their Instagram or many other social

media sites to earn exposure from those who did not know about the shop yet. We

could also put up a social media page where we’re going to release information about

the company for the market to see why they have to visit the shop. The social media

page could also receive feedbacks from the customers that could be helpful for us to

improve. Coffee feedback cards could also be placed on tables as a very good research

tool for the company. We could get honest and anonymous feedback from the

costumers about the coffee or service.

Specific Promotions

The outside of the shop is the first thing that people see. It must be attractive,

clean, clear that it’s a coffee shop and should tell the customers why they should enter

18
the shop like signs and promotion boards. There should also be a sign saying that the

shop is open 24/7.

There would also be promotions that will not be regularly practiced and could be

used occasionally if there’s an occasion like Valentine’s Day, Labor Day, Christmas

Celebration, etc. Here are the following:

 Unlimited coffee refills for an hour (6:00-7:00 AM and 3:00-4:00 PM). The

company will not lose out on money as the promo will only be available for

regular sized cups and most people will probably not drink more than 2 drinks.

 Loyalty cards could also be helpful where consumers could get 10 th coffee

purchase for free. This way, we could get their loyalty.

 Offering refills for only half the price could be a good alternative for unlimited

coffee refills.

Advertising

The promotion tool that will be utilized by the company will be the social media as

most of the young professionals is on social media nowadays and since we offer

gadgets, it is important to show to the market that we are technologically literate.

Another tool would be the commercial that could also be used to promote to the target

market and also to other consumers that may get hooked by the promotion strategy

used.

19
 OPERATIONAL PLAN

The premises we have chosen are at 54 Katihan Road, Poblacion, Muntinlupa,

1776, Metro Manila, beside 7-Eleven and in front of Central Plaza near the intersection.

The space features 1,500 square feet of indoor space in a modern design and

well-maintained building in an excellent location. It also has an approximately 500

square feet outdoor ratio space with a garden outside for relaxing and chilling. The

space is a five-year lease at Php 3,800/month with a fifth-year fee.

The building owner is responsible for trash collections, recycling, and pest

control. As well as the utilities like water, electricity, gas, and internet expenses are

estimated to be Php 8,000 per month.

The previous tenant was a restaurant and there is an existing kitchen and

washrooms facilities already in a place that we can also use instead of making a new

one. What we need to do is to buy kitchen equipment, set designs we want, and start

making a new garden outside.

The owners invest Php 400,000 to cover all the expenses needed to start the

Comfee Shop including the equipment, laptop, rental fees, utilities, wages, and other

expenses.

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The following equipment will be purchased:

 Commercial gradela morzollo espresso machine worth Php 22,000

 Espresso grinder worth Php 15,000

 Glassdoor fridge worth Php 20,000

 6 laptops with total worth of Php 90,000

 Dishwasher worth Php 1,000

 Microwave worth Php 15,000; and

 Misc. shelving, storage bins, etc. worth Php 30,000

For the supplies, we negotiated an agreement with Equilibrium Intertrade

Corporation supply premium gourmet Columbian coffee/ espresso beans with 2-day

shipping for Php 22,500 a month payment.

Milk, fruits, sugars, and other ingredients will be sourced from Holly’s Milk and

MSCS PrimeGoods Inc. as well as the muffins, scones, cookies, and sandwiches on a

daily basis for Php 15,000 a month payment.

In staffing, we hired 2 full-time and 3-5 part-time baristas and 2 security guards

and their salaries will be based on an industry standard wage. The staffs will share all

regular duties including taking orders, making coffee, cleaning tables, restocking,

dishwashing, additional services for laptop rental and charging station, and maintaining

washrooms, facilities, and garden outside cleanliness. And lastly, to increase the

employee loyalty, we will be giving bonus profit for them.

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Operating Cycle refers to number of days a company takes in converting its inventories

to cash. The length of a company’s operating cycle is an indicator of the company’s

liquidity and asset-utilization.

ITEMS BEGINNING ENDING BALANCE AVERAGE

BALANCE
Inventory ₱0 ₱ 1,004,925.00 ₱ 502,462.50
Accounts
₱0 ₱ 500,000.00 ₱ 250,000.00
Receivable
Accounts
₱ 37,500.00 ₱ 350,000.00 ₱ 212,500.00
Payable
Net Sales ₱3,973,500.00
Cost of
₱1,004,925.00
Goods Sold

Operating Cycle Formulas

Operating Cycle=Inventory Period + Accounts Receivable Period

365
Inventory Period =
Inventory Turnover

Cost of Goods Sold

Inventory Turnover=
Average Inventory

365
Accounts Receivable Period=
Receivable Turnover

Credit Sales
Receivable Turnover=
Average Accounts Receivable

Computation
22
 ₱ 1,004,925.00
Inventory Turnover = =2
₱ 502,462.50

365
Inventory Period = =182.5
2

₱ 3,973,500.00
Receivable Turnover= =15.894
₱ 250,000.00

365
Accounts Receivable Period= =22.96
15.894

Operating Cycle=182.5+22.96=205.46

In 205 days, the ComFee Shop is able to recover its inventory investment quickly

and possesses enough cash to meet obligations.

FINANCIAL PLAN

23
START-UP EXPENSES

The table below shows the start-up expenses of the company that demonstrates

the expenses incurred during the process of creating the new shop namely Comfee

Shop. They will be needing ₱ 321,030.00 to cover up the expenses. The investment

money will be the capital that is going to be used to pay the start-up expenses.

START-UP EXPENSES  
Insurance ₱ 5,000.00
Legal 19,050.00
Rent 3,800.00
Equipment 180,600.00
Utilities 8,000.00
Promotion 4,180.00
Employees 59,300.00
Inventory 41,100.00
Total Start-up Expenses ₱ 321,030.00

CAPITALIZATION

The table below shows the capitalization of LACC Co. The company gathered a

total of ₱ 400,000.00 worth of capital. Here is the list of shareholders with their shares:

Company Ownership Cap Table

Shareholders Number of Shares % of Ownership
Ms. Lara Mae Cabangon ₱ 160,000.00 40%
Ms. Angelica F. Berdan ₱ 152,000.00 38%
Ms. Catherine P. Santos ₱ 48,000.00 12%
Ms. Chyra Mae Simata ₱ 40,000.00 10%
Total ₱ 400,000.00 100%

PROJECTED PROFIT & LOSS (Monthly)

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 The tables below show the projected profit and loss of Comfee Shop where it

demonstrates the estimated future sales, purchase expenditures and net profit in each

month of the starting year.

  Jan Feb Mar Apr May Jun

Sales            
Foods & Coffee ₱100,000.0 ₱ 80,000.00 ₱120,000.0 ₱150,000.0 ₱135,000.0 ₱165,000.00
0 0 0 0
Laptop Rental 150,000.00 140,000.00 160,000.00 125,000.00 105,000.00 145,000.00
Charging Station 25,000.00 25,000.00 25,000.00 27,500.00 27,500.00 27,500.00
Total Sales ₱275,000.0 ₱245,000.0 ₱305,000.0 ₱302,500.0 ₱267,500.0 ₱337,500.00
0 0 0 0 0
             
Cost of Sales            
Coffee Products ₱ 41,100.00 ₱ 41,100.00 ₱ 41,100.00 ₱ 61,650.00 ₱ 61,650.00 ₱ 61,650.00
Laptop Rental 90,000.00 - - 35,700.00 - -
Charging Station 18,600.00 - - 6,200.00 - -
Total Cost of Sales ₱149,700.0 ₱ 41,100.00 ₱ 41,100.00 ₱103,550.0 ₱ 61,650.00 ₱ 61,650.00
0 0
             
Gross Profit ₱125,300.0 ₱203,900.0 ₱263,900.0 ₱198,950.0 ₱205,850.0 ₱275,850.00
0 0 0 0 0
             
Expenses            
Payroll ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00
Rent 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
Marketing 4,180.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00
Depreciation 1,750.00 1,750.00 1,750.00 1,750.00 1,750.00 1,750.00
Leased Equip. 3,125.00 3,125.00 3,125.00 3,125.00 3,125.00 3,125.00
Utilities 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00
Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Total Expenses ₱ 85,155.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00
             
Net Profit ₱ 40,145.00 ₱119,525.0 ₱179,525.0 ₱114,575.0 ₱121,475.0 ₱191,475.00
0 0 0 0

25
  Jul Aug Sep Oct Nov Dec
Sales            
Coffee Products ₱175,000.0 ₱155,000.0 ₱195,000.0 ₱200,000.0 ₱185,000.0 ₱215,000.00
0 0 0 0 0
Laptop Rental 160,000.00 180,000.00 140,000.00 150,000.00 160,000.00 140,000.00
Charging Station 32,000.00 32,000.00 32,000.00 30,000.00 30,000.00 30,000.00
Total Sales ₱367,000.0 ₱367,000.0 ₱367,000.0 ₱380,000.0 ₱375,000.0 ₱385,000.00
0 0 0 0 0
             
Cost of Sales            
Coffee Products ₱ 71,925.00 ₱ 71,925.00 ₱ 71,925.00 ₱ 82,200.00 ₱ 82,200.00 ₱ 82,200.00
Laptop Rental 35,700.00 - - 35,700.00 - -
Charging Station 6,200.00 - - 6,200.00 - -
Total Cost of Sales ₱113,825.0 ₱ 71,925.00 ₱ 71,925.00 ₱124,100.0 ₱ 82,200.00 ₱ 82,200.00
0 0
             
Gross Profit ₱253,175.0 ₱295,075.0 ₱295,075.0 ₱255,900.0 ₱292,800.0 ₱302,800.00
0 0 0 0 0
             
Expenses            
Payroll ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00 ₱ 59,300.00
Rent 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00 3,800.00
Marketing 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00 3,400.00
Depreciation 1,750.00 1,750.00 1,750.00 1,750.00 1,750.00 1,750.00
Leased Equip. 3,125.00 3,125.00 3,125.00 3,125.00 3,125.00 3,125.00
Utilities 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00 8,000.00
Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
Total Expenses ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00 ₱ 84,375.00
             
Net Profit ₱168,800.0 ₱210,700.0 ₱210,700.0 ₱171,525.0 ₱208,425.0 ₱218,425.00
0 0 0 0 0

26
 The net profit chart shows which month of the year does the Comfee Shop gets

higher profit among other months. The first months just worked fine as the shop was not

yet that known. Starting from the month of August up to December, the profit raised as it

is the month were students and young workers were out.

PROJECTED PROFIT & LOSS (Quarterly)

The tables below show the projected profit and loss that demonstrates the

estimated future sales, purchase expenditures and net profit for 3 years, quarterly.

  Year 1
Jan-Mar Apr-June July-Sep Oct-Dec
Sales
Coffee Products ₱ 300,000.00 ₱ 450,000.00 ₱ 525,000.00 ₱ 600,000.00
Laptop Rental 450,000.00 375,000.00 480,000.00 450,000.00
Charging Station 75,000.00 82,500.00 96,000.00 90,000.00
Total Sales ₱ 825,000.00 ₱ 907,500.00 ₱ 1,101,000.00 ₱ 1,140,000.00
         
Cost of Sales        
Coffee Products ₱ 123,300.00 ₱ 184,950.00 ₱ 215,775.00 ₱ 246,600.00
Laptop Rental 90,000.00 35,700.00 35,700.00 35,700.00

27
 Charging Station 18,600.00 6,200.00 6,200.00 6,200.00
Total Cost of Sales ₱ 231,900.00 ₱ 226,850.00 ₱ 257,675.00 ₱ 288,500.00
         
Gross Profit ₱ 593,100.00 ₱ 680,650.00 ₱ 843,325.00 ₱ 851,500.00
         
Expenses        
Payroll ₱ 177,900.00 ₱ 177,900.00 ₱ 177,900.00 ₱ 177,900.00
Rent 11,400.00 11,400.00 11,400.00 11,400.00
Marketing 10,980.00 10,200.00 10,200.00 10,200.00
Depreciation 5,250.00 5,250.00 5,250.00 5,250.00
Leased Equipment 9,375.00 9,375.00 9,375.00 9,375.00
Utilities 24,000.00 24,000.00 24,000.00 24,000.00
Insurance 15,000.00 15,000.00 15,000.00 15,000.00
Total Expenses ₱ 253,905.00 ₱ 253,125.00 ₱ 253,125.00 ₱ 253,125.00
Net Profit ₱ 339,195.00 ₱ 427,525.00 ₱ 590,200.00 ₱ 598,375.00

  Year 2
Jan-Mar Apr-June July-Sep Oct-Dec
Sales        
Coffee Products ₱ 650,000.00 ₱ 625,000.00 ₱ 675,000.00 ₱ 700,000.00
Laptop Rental 500,000.00 445,000.00 515,000.00 510,000.00
Charging Station 85,000.00 92,500.00 106,000.00 100,000.00
Total Sales ₱ 1,235,000.00 ₱ 1,162,500.00 ₱ 1,296,000.00 ₱ 1,310,000.00
Year 2
  Jan-Mar Apr-June July-Sep Oct-Dec
Cost of Sales        
Coffee Products ₱ 267,150.00 ₱ 256,875.00 ₱ 277,425.00 ₱ 287,700.00
Laptop Rental 35,700.00 35,700.00 35,700.00 35,700.00
Charging Station 6,200.00 6,200.00 6,200.00 6,200.00
Total Cost of Sales ₱ 309,050.00 ₱ 298,775.00 ₱ 319,325.00 ₱ 329,600.00
         
Gross Profit ₱ 925,950.00 ₱ 863,725.00 ₱ 976,675.00 ₱ 980,400.00

Expenses        
Payroll ₱ 192,900.00 ₱ 192,900.00 ₱ 192,900.00 ₱ 192,900.00
Rent 11,400.00 11,400.00 11,400.00 11,400.00
Marketing 11,030.00 10,250.00 10,250.00 10,250.00
Depreciation 5,250.00 5,250.00 5,250.00 5,250.00
Leased Equipment 6,250.00 6,250.00 6,250.00 6,250.00
Utilities 24,000.00 24,000.00 24,000.00 24,000.00
Insurance 15,000.00 15,000.00 15,000.00 15,000.00
Total Expenses ₱ 265,830.00 ₱ 265,050.00 ₱ 265,050.00 ₱ 265,050.00
         

28
Net Profit ₱ 660,120.00 ₱ 598,675.00 ₱ 711,625.00 ₱ 715,350.00

  Year 3
Jan-Mar Apr-June July-Sep Oct-Dec
Sales        
Coffee Products ₱ 675,000.00 ₱ 650,000.00 ₱ 700,000.00 ₱ 725,000.00
Laptop Rental 550,000.00 535,000.00 570,000.00 560,000.00
Charging Station 95,000.00 102,500.00 116,000.00 110,000.00
Total Sales ₱ 1,320,000.00 ₱ 1,287,500.00 ₱ 1,386,000.00 ₱ 1,395,000.00
         
Cost of Sales        
Coffee Products ₱ 277,425.00 ₱ 267,150.00 ₱ 287,700.00 ₱ 297,975.00
Laptop Rental 35,700.00 35,700.00 35,700.00 35,700.00
Charging Station 6,200.00 6,200.00 6,200.00 6,200.00
Total Cost of Sales ₱ 319,325.00 ₱ 309,050.00 ₱ 329,600.00 ₱ 339,875.00
Year 3
  Jan-Mar Apr-June July-Sep Oct-Dec
Gross Profit ₱ 1,000,675.00 ₱ 978,450.00 ₱ 1,056,400.00 ₱ 1,055,125.00
         
Expenses        
Payroll ₱ 206,400.00 ₱ 206,400.00 ₱ 206,400.00 ₱ 206,400.00
Rent 11,400.00 11,400.00 11,400.00 11,400.00
Marketing 11,230.00 10,450.00 10,450.00 10,450.00
Depreciation 5,250.00 5,250.00 5,250.00 5,250.00
Leased Equipment 3,125.00 3,125.00 3,125.00 3,125.00
Utilities 24,000.00 24,000.00 24,000.00 24,000.00
Insurance 15,000.00 15,000.00 15,000.00 15,000.00
Total Expenses ₱ 276,405.00 ₱ 275,625.00 ₱ 275,625.00 ₱ 275,625.00
         
Net Profit ₱ 724,270.00 ₱ 702,825.00 ₱ 780,775.00 ₱ 779,500.00

29
 The net profit chart shows which year does the Comfee Shop gets higher profit

among the 3 years. The first months just worked fine as the shop was not yet that

known. The profit continually increased each year as the shop slowly gets known in the

market and because of its continuous promotion strategies in the past years.

PROJECTED BALANCE SHEET

The table below shows a net income of Comfee Shop from the beginning up to

the 3rd year. It is calculated every year.

Opening Year 1 Year 2 Year 3

Assets

Cash ₱ 162,920.00 ₱ 24,940.00 ₱ 161,185.00 ₱ 565,155.00

Accounts Receivable - - 500,000.00 1,000,000.00

Inventory - 1,004,925.00 1,256,750.00 1,297,850.00

Equipment 180,600.00 180,600.00 168,100.00 155,600.00

30
 ₱ 343,520.00 ₱ 1,210,465.00 ₱ 2,086,035.00 ₱ 3,018,605.00

Liabilities

Accounts Payable ₱ 37,500.00 ₱ 350,000.00 ₱ 500,000.00 ₱ -

Equity

Capital ₱ 306,020.00 ₱ 405,170.00 ₱ 944,970.00 ₱ 890,170.00

Retained Earnings - 455,295.00 641,065.00 2,128,435.00

₱ 306,020.00 ₱ 860,465.00 ₱ 1,586,035.00 ₱ 3,018,605.00

₱ 343,520.00 ₱ 1,210,465.00 ₱ 2,086,035.00 ₱ 3,018,605.00

31
 APPENDICES

BUSINESS’ BASIC INFORMATION

Signage

Business Card

32
Menu

33
Map

34
 FOR PROMOTION STRATEGY

Promotion Board

35
Flyers

36
Loyalty Card

Feedback Card

37
 SOCIAL MEDIA ACCOUNTS

Facebook Page

Instagram Account

38
Twitter Account

RESUMÉS

39
Angelica F. Berdan
Address: Block 1 Lot 2 (E) Father Masi Street, Holiday
Hills, Barangay San Antonio, San Pedro City,
Laguna
Contact no.: (0907) 014 9311
E-mail Address: [email protected]

CAREER OBJECTIVE
Seeking for an On-the-Job training that will utilize and improve my skills. Also, to obtain
knowledge and build new skills by gaining experience from the real world.

SKILLS
 An active listener
 Organized
 Have basic knowledge in using computer
 Good in time management
 Can easily adapt to different workplace
 Can communicate well either oral and written
 Hardworking
 Can provide a good customer’s service

TRAININGS AND SEMINARS

Training/ Seminar Date Place
ABM Summit: February 23, 2019 University of Batangas – Lipa
Transcending Ambitions Campus
into Greater Heights
ACT-COUNT-THINK: April 27, 2019 San Pedro College of
Exhibiting Excellence Business Administration
Towards Greatness

40
EDUCATIONAL BACKGROUND
Secondary:
SHS: San Pedro College of Business Administration (2018- present)
- With High Honors (Grade 11)
JHS: Adelina 1 National High School (Sampaguita ANNEX) (2014-2018)
- With Honors, Rank 4 (Grade 7)
o Best in MAPEH
- With Honors, Rank 4(Grade 8)
o Best in Filipino
- With Honors, Rank 3 (Grade 9)
- With Honors (Grade 10)
o Best in Music

Primary:
Adelina 1 Complex Elementary School (2008-2014)

CHARACTER REFERENCES
Name: Relation: Contact No.:
1. Mr. Jayson Carl Esmasin Class Adviser (0919) 071 6074
3. Mr. Jeffrey Siervo Church Pastor (0917) 309 6932

CERTIFICATION OF AUTHENTICITY
I hereby certify that the information above is true and correct.

Angelica F. Berdan
Applicant

41
Lara Mae Cabangon
Address: #3030 Father Masi Street, Holiday Homes,
San Pedro City, Laguna
Contact no.: (0936) 922 6386
E-mail Address: [email protected]

CAREER OBJECTIVE
To gain a practical experience from a responsible position in a professional environment.

SKILLS
 Has basic computer skills in using Microsoft Office including Word, Excel and
PowerPoint.
 Respectful and polite in oral communication.
 Highly trustworthy, discreet, and ethical.
 Prioritizing and planning ahead of time.
 Quick learner and flexible in working in changing environment

TRAININGS AND SEMINARS

Training/ Seminar Date Place
HAM Radio Training August- September 2016 Santa Rosa, Laguna
University of the Philippines,
Los Banos, Laguna
ABM Summit: February 23, 2019 University of Batangas – Lipa
Transcending Ambitions Campus
into Greater Heights
ACT-COUNT-THINK: April 27, 2019 San Pedro College of
Exhibiting Excellence Business Administration
Towards Greatness

EDUCATIONAL BACKGROUND
Secondary:

42
 SHS: San Pedro College of Business Administration
(2018- present)
JHS: Adelina 1 National High School (Sampaguita
ANNEX) (2014-2018)
- With Honors, Rank 10 (Grade 7)
- With Honors (Grade 8-10)
Primary:
Adelina 1 Complex Elementary School (2008-
2014)

CHARACTER REFERENCES
Name: Relation: Contact No.:
1. Mr. Jayson Carl Esmasin Class Adviser (0919) 071 6074
2. Mrs. Melissa O. Baloloy Mathematics Teacher (0917) 841 1805
3. Mr. Jeffrey Siervo Church Pastor (0917) 309 6932

CERTIFICATION OF AUTHENTICITY
I hereby certify that the information above is true and correct.

Lara Mae Cabangon

Applicant

Catherine P. Santos
43
Address: Blk 1 Lot 10, Rupee St., Villa Carolina 1 Subd., Tunasan, Muntinlupa City
Contact no.: (0916) 636 0448
E-mail Address: [email protected]

CAREER OBJECTIVE
I would like to help my family in financial needs and also to enhance my skills in a different
experience in your company with my co-staffs.

SKILLS
 Systematic and Hardworking
 Positive thinker and Flexible in working
 Good listener and Responsible

EDUCATIONAL BACKGROUND
Secondary:
SHS: San Pedro College of Business Administration (2018- present)
JHS: Adelina 1 National High School (Sampaguita ANNEX) (2014-2018)
Primary:
San Antonio Elementary School (2008-2014)

WORK EXPERIENCE
Oppa Samgyeopsal Pacita (September-November 2019)

CHARACTER REFERENCES
Name: Relation: Contact No.:
1. Mrs. Lorena D. Paredes Grade 7 Class Adviser (0919) 071 6074

44
CERTIFICATION OF AUTHENTICITY
I hereby certify that the information above is true and correct.

Catherine P. Santos
Applicant

Chyra Mae Simata

Address: Purok 2 MMG Compound, Tamuro St., Brgy.
Landayan, San Pedro City, Laguna

45
Contact no.: (0916) 631 8239
E-mail Address: [email protected]

CAREER OBJECTIVE
I would like to enhance my skills and passion in managing accounts, auditing, correcting errors,
and maintaining records. As well as I would like to help the company while gaining new
learnings and experiences that I can use in the future.

SKILLS
 Industrious and hardworking
 Positive thinker person
 Active listening skills
 Responsible and passionate

TRAININGS AND SEMINARS

Training/ Seminar Date Place
INFEX and DX Seminar July 2015 Santa Rosa, Laguna
HAM Radio Training August- September 2016 University of the Philippines,
Los Banos, Laguna (UPLB)
Patrol Leader Course August 2015 Los Banos, Laguna
Training
ABM Summit: February 23, 2019 University of Batangas – Lipa
Transcending Ambitions Campus
into Greater Heights
ACT-COUNT-THINK: April 27, 2019 San Pedro College of
Exhibiting Excellence Business Administration
Towards Greatness

EDUCATIONAL BACKGROUND
Secondary:
SHS: San Pedro College of Business Administration (2018- present)
- With Honors (Grade 11)

46
 JHS: Adelina 1 National High School (Sampaguita ANNEX) (2014-2018)
- Academic Awardee (Grade 7-10)
Primary:
San Antonio Elementary School (2008-2014)
- With Honors

CHARACTER REFERENCES
Name: Relation: Contact No.:
1. Mr. Jayson Carl Esmasin Class Adviser (0919) 071 6074
2. Mrs. Lorena D. Paredes GSP Adviser (0917) 841 1805

CERTIFICATION OF AUTHENTICITY
I hereby certify that the information above is true and correct.

Chyra Mae Simata

Applicant

47