BIG IDEA WORKBOOK
T HE 2 0 2 0
QUIZ FUNNEL
BOOTCAMP
BY THE ASK METHOD COMPANY AND BUCKET.IO
® ®
QUIZ FUNNEL BIG IDEA WORKBOOK
Let’s Find the Big Idea For Your Quiz!
Hi - I’m Ryan Levesque, Inc 500 CEO, #1 National Best-Selling Author of the books Ask and
Choose and Creator of the ASK Method®.
My goal is to blow up your business with a Quiz!
Over the past decade, my team and I have helped literally thousands of entrepreneurs
around the world build strong, successful businesses by doing ONE thing really well:
Designing and creating high converting QUIZ Funnels.
And when it comes to building a successful QUIZ Funnel, it all starts with finding the right
Big Idea.
This Workbook give you a simple 3-step process to help you brainstorm your Quiz Topics
and then narrow those options down to find the right Big Idea with the greatest chance of
success.
Let’s get started!
Ryan Levesque
Inc. 500 CEO, #1 Best-Selling Author of Ask and
Choose and creator of the ASK Method®
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 2
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
Find Your Big Idea Checklist
3 Simple Steps...
1 Brainstorm Your Topic
Come up with a list of possible Topic ideas for your Quiz.
2 Brainstorm Your Framework
Make a list of possible words to descibe your Quiz Framework, based on
the 3 Frameworks - Type, Killer, Score.
3 Test Your Big Idea
Choose 4 Topic/Frameworks and use the Facebook Poll Technique to get
fast feedback on which of your ideas is the winner.
Then... You’re READY to Choose Your Big Idea and
Start Building Your QUIZ Funnel!
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 3
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
1 Brainstorm Your Topic
The Topic of your Quiz is an important part of your Big Idea.
Your Topic is the subject or theme of your Quiz.
It is the specific area of self discovery that a person will gain more insight into when
they take your Quiz.
For example, “Biological Age”, “Listening Skills”, “Hair Loss”, “Fertility”, “Leadership”,
“Promotion Readiness”, “Home Loans”, “Parenting”. “Skin Care”, “Buying a Home”.
It is the focal point of the Quiz and needs to be something your audience considers of
high importance / interest.
Ideally, your Topic attracts the right people for the products and services you offer
(or plan to offer).
Topic Tips
• What are the top 3 - 5 challenges people are
running into in your niche?
• What is the Topic that people are ALWAYS asking
you about more than any other in your business?
• What is one of your best-selling Topic areas?
• What is a Topic that offers an opportunity for self-
discovery that your audience CARES about, or is
at least CURIOUS about?
• What is a Topic that is gaining a lot of attention in
the media?
• What is a Topic where people may have the
potential for a high degree of loss or gain?
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 4
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
Brainstorm Your Topic
Brainstorm your Topic ideas here:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 5
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
2
Brainstorm Your Framework
There are 3 Quiz Frameworks:
• Type
A way of organizing people into specific groups as they relate to the Topic.
• Killer
A set of mistakes that people either don’t realise, or have a suspicion they are
making, with regard to the Topic
• Score
A measurable way to gauge a person’s relationship to the Topic in terms of
their suitability or performance or level.
You need to decide what Quiz Framework you will use for your Quiz. Your Framework
is an important part of your Big Idea and works in conjunction with your Topic.
For example, “Promotion Readiness Score” where “Promotion Readiness” is the Quiz
Topic and “Score” is the Quiz Framework.
Framework Tips
• Does your Quiz Topic lend itself to distinct
categories? If so you might want to consider a
“Type” Framework.
• Are there some known and unknown mistakes
people make when trying to succeed with or
overcome the Topic? If so you might want to
consider the “Killer” Approach.
• Is there a specific and measurable journey or
progression someone would experience in
relation to the Topic (eg beginner, intermediate,
advanced)? If so, you might want to consider the
“Score” Framework.
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 6
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
Brainstorm Your Framework
Brainstorm your Framework ideas here:
(We’ve done most of this for you already!)
Type Killer Score
• Type • Killer • Score
• Style • Blocker • Grade
• Personality • Pitfall • Rating
• Profile • Crusher • Profile
• Strength • Interrupter • Gap
• Animal • Destroyer • Level
• Trigger • Suppressor • IQ
• Flavor • Eraser • Ranking
• Essence • Inhibitor • Range
• Specialty • Restriction • Reach
• Driver • Prohibitor • Status
• Cause • Impediment • Quality
• Activator • Limiter • Class
• Power • Limitation • Potential
• Superpower • Obstacle
• Factor • Stumbling
• Motivator Block
• Technique • Deterrent
• Approach • Hurdle
• Habit • Constraint
• Character • Blindspot
• Mistake
(Optional) Add any other phrases you might want to use to describe your Type, Killer or Score Framework.
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 7
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
3
Test Your Big Idea
PART A (Choose 4 Big Ideas) - You are now ready to choose 4 possible Big Ideas from
the Topics and Frameworks you’ve listed above.
You want those 4 Big Ideas to follow this format:
[QUIZ] What’s Your Topic + Framework?
For example: List YOUR 4 ideas here:
• [QUIZ] What’s Your Skin Type? 1.
• [QUIZ] What’s Your Fitness Score? 2.
• [QUIZ] What’s Your Sleep Profile? 3.
• [QUIZ] What’s Your Stamina Killer? 4.
PART B (Test on Facebook) - Now you have your 4 potential Big Ideas you want to see
which one your market is most excited about.
There are a number of ways to test your Big Idea. One of the FASTEST and EASIEST
ways to do that is using the Facebook Poll Technique.
Simply go into your own Facebook Group (if you have one) or find other Facebook
Groups where your target audience hangs out (and that allow posting of Polls) and
create a simple poll, with 4 answer options.
The 4 answer options in your Poll are your 4 Big Ideas you’ve listed above written in
this format: [QUIZ] What’s Your Topic + Framework?
PART C (Find Your Winning Big Idea) - After you have collected at least 25 responses
to your Poll, it’s time to select your Winning Big Idea.
This will be the idea with the highest number of votes.
Be sure to SCREENSHOT your Facebook POLL once you have your winner and POST
that image into the Quiz Funnel Community Facebook Group, using the hashtag
#MyBigIdea.
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 8
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
Test Your Big Idea
Here’s an example Facebook Poll testing 4 Big Ideas:
• Instructions on creating a Facebook Poll can
be found HERE in the Facebook Help Center
• IMPORTANT: Be sure to UNCHECK the
“Allow people to choose multiple answers”
and “Allow anyone to add options” because
this will limit the effectiveness of your poll.
• Add a descriptive comment inviting people
to take your poll - you could let them know
you are working on a new Quiz and want to
know which idea they like best.
Testing Tips
• How to choose the 4 Big Ideas to Test?
• If you are very clear on your Quiz Topic,
consider including that Topic in all 4 of your
tests and try out a range of Frameworks (or
vice versa).
• If you aren’t sure which 4 Big Ideas to test,
include a variety of Topics / Frameworks.
• How to choose your Winning Big Idea?
• If you have a clear winner, that’s easy :-)
• If you have a “close call” or a “tie” - go with
your “Gut Feeling” / choose the idea that
most easily leads into what you might offer /
don’t overthink it - this shows you may have a
few great ideas that could work!
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 9
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
Your Big Idea
My Winning BIG IDEA for my Quiz is...
REMEMBER to SCREENSHOT your Facebook POLL once you have your winner and
POST that image into the Quiz Funnel Community Facebook Group, using the hashtag
#MyBigIdea.
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 10
MASTERCLASS
QUIZ FUNNEL BIG IDEA WORKBOOK
What’s Next?
FREE QUIZ WORKSHOP
So the question you might be asking is: Okay so that’s cool… But when it comes to creating
a QUIZ Funnel, what’s the first step? Where do you go from here?
Well, I’ve got some good news for you and that’s this...
Each year, ONCE a year… I host a LIVE week-long QUIZ Funnel Workshop, where I take people
through the process of creating one of these QUIZ Funnels from start to finish, step-by-step…
Your timing is PERFECT, because we are literally JUST about to kick off this workshop.
And because you’ve taken the time to take THIS QUIZ, I want to hook you up with ACCESS
to this workshop, 100% FREE.
That’s right, absolutely free. AND when you join this free workshop, I’m ALSO going to give
you a bunch of cool EXTRA stuff:
Here’s what you get:
• MY QUIZ FUNNEL TEMPLATES: Actual step-by-step funnel templates, including the
specific structure, landing and outcome pages and question layout of top performing
QUIZ Funnels, for a bunch of different markets.
• STEP-BY-STEP QUIZ FUNNEL BLUEPRINT: The entire process of creating a QUIZ Funnel
condensed and organized in one PDF so you can see everything outlined in one place.
• REAL-LIFE QUIZ FUNNEL CASE STUDIES: See the real-life application of QUIZ Funnels in
DOZENS of markets so you can know exactly what’s working and get ideas for YOUR QUIZ.
And in addition to all that, we’re also going to come up with the BIG IDEA and HOOK for
your Quiz, AND I’m even going to take you through the process of creating a real-life QUIZ
Funnel IN real-time…
Remember, this only happens ONCE per year. And you just happen to be catching this at
the absolute perfect time.
To get access to this FREE week-long QUIZ Funnel workshop (plus everything I’ve
mentioned and more), all you need to do is visit www.QuizFunnelWorkshop.com
Where you’ll immediately get access to the FIRST training VIDEO, which you can check out,
minutes from this very moment...
THE
© 2020 RL & Associates LLC & New Edge Solutions LLC | Presented by Ryan Levesque
QUIZ FUNNEL ASK Method® and Bucket.io® are Registered Trademark 11
MASTERCLASS
