The SEO Guide

AZINSEO™

Start your SEO race

SEO in the corporate field makes a big journey. But it is not hard to conduct. It’s
something automated process. Moreover arranging & engaging comprehensive
audience. Your audience is the important element for your business profit. If you
how to convert the potential audience into customer, then you can earn profit from
them. But it is the target to reachability in your audience & create a bonding with
them.

This the main theme to increase your service or business area to be visible & get a
conversion power.

SEO can be categorized in several ways. But common SEO terms are used in
corporate section are the topic of this book. Let’s be familiar with these.

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 01. Organic SEO:

Organic SEO is the art of developing ranking in Search Engine via an ‘organic’ or
‘natural’ way. It is finding any brand, product or service in Search Engine By
Search Engine Algorithm.

This is the alternative way by paid Searching system. When any website is
optimized in analyzed keywords, more relevant content & it’s overall technical
parameter or on page structure that affect the crawler indexing, then the site is
ranked by organic way defined by Search Engine. Based on the user’s search query
the organically optimized website is shown in the SERP result. The organic search
results increase Return Of Investment (ROI).

So the approach, low cost investment, unpaid way to prepare a position in SERP
result. The organic SEO is the overall combination of good website infrastructure,
relevant content mapping, meta tag incorporation, domain authority, analytical
keyword placement, backlink acquisition- as a result, sustainable SERP rank for
your website. After all you can get more real traffic & more sales.

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 02. Technical SEO:

Technical SEO develops the website infrastructure & it generates some crawler
friendly textual file to establish an interface with Search Engine crawler for
appearing the website in Search Engine database, it is called Search Engine
indexing. It makes website familiarity & visibility level to the Search Engine. This
is the part of On Page SEO & define website’s internal aspect.

Technical SEO sketches the website’s internal map & update structure in textual
format known as sitemap xml. It also defines the way for fixing website’s linking
system such as 301 redirect, 404 fixing. Important aspect of Technical SEO is
crawling visibility selection, the area for crawler searching known as robot text.

Technical SEO is used to set website localization, it’s marketing environment. If

your website is technically optimized site, which satisfies Search Engine Crawler
Algorithm- It will be then indexed so faster.

To make sure a website’s Organic Search placement, it is a primary process-

Back-end website optimization. A trivially optimized website in technical level
reduces the chances of website ranking, it’s indexing capability in Search Engine
Database. A technically set website is fast for user query and easy to crawl for
search engine robots.

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 03. Content Writing:

Content is the textual or visible thing in the website. The textual entity is the
character, word, keyword, phrase, sentence, paragraph etc. Visible things can be
image, video, infographics etc. Text is the most powerful content, as Search Engine
matches textual data in WWW to send back replies of user’s requested query.
Generally users or customers type any keyword or group of words in the search
bar, Search Engine then matches the query to it’s database, prepares a set of
websites as a result then shows the corresponding query result in the SERP system.

A question can be arisen, how does Search Engine find other visible data, audio
data or infographics? The answer is by textual information of these visible entities,
such as title of the video, image caption or alt tag etc. So it is the artistic approach
for writing & arranging content in a web page.

A content writer acts as like a storyteller- this is, telling a story in front of the
audience. The audiences are users, customers or visitors who are reading the
content by web page. It is dependent on the exposing power by storyteller, how
well he tells a story or writes the content to attract potential audience & satisfies
Search Engine algorithm, that are searching content behalf on user’s Query.

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 04. Content Syndication:

Content Syndication is the process of publishing your proprietary to another

website or blog, i,e third party site published content. It is the core element of
modern growth marketing. The aim is to distribute website content to the
comprehensive audience.

Blog is the better place for content syndication. Besides blog posts and articles,
infographics, images, videos, ebooks can be syndicated. Syndicated content can be
articles that are previously published in website or biographic description, A
portion of previously published content or edited version of published content.
Content syndication bears benefit for both parties, Website where it is published
the organic content, while the website- container of original content gets exposure
to a new audience.

Content syndication methodology is approved by Search Engine, such as Google

approves it, if it is completed properly. The concept is to prepare it obviously to
search engines and readers that your content is syndicated properly and not
original.

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Republishing your website content allows you to recycle previously published
content, also receive additional organic traffic to their website & ultimately
exposing your brand’s insight.

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 05. Backlink Acquisition:

Backlink is the science of building hyperlink between two websites. When your
website gets a link from another website, the process is known as Backlink
Acquisition also known as Inbound link or Incoming link. Backlink can be
compared to the conversation between two websites. Search Engine Detects the
Backlink signal and marks as votes for the website, it is helpful for website’s rank
& authority power development.

Getting backlinks from high authority, reputed, no spam score website- sends
positive signals to Search Engine. In the way backlink generated from more
relevant websites- drives referral traffic to your website & improves website’s
organic search ranking in SERP. According to Google Algorithm, Google counts
more value on relevant backlink because people are more likely to click on the
link. Finally, a properly generated backlink and corresponding profile will help you
to build up relationships. That is building relationships with the other business
admins and owners, blog community, forum community, social media audience
who are linking back to you, and you will have a better relationship with your
audience because they will trust you & more reputation will be generated to your
website.

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 06. Inbound Marketing:

Inbound marketing is the way to attract & engage potential customers in a

continual approach. It is a non-paid method through different marketing channels
such as social media, blog, organic search etc. It is the viewpoint to your target
audience & translate them into followers, leads, customers and promoters. It is the
approach that refers to marketing activities to take place after a visitor finds your
website or learns about your brand.

Inbound marketing engages comprehensive audiences by connecting them with

useful content through organic means. You are trying to sketch your ideal
customers to your site by attracting things they’re already interested in. This is
where inbound marketing and SEO are aligned. The process of attracting
customers through good content.

Consistent and coherent content creation is considered as the heart of inbound

marketing strategy. This is about creating & sharing content specially designed to
appeal to your ideal customers. Common forms of content include blogs, ebook,
video, infographics, white papers, case studies, ratings, reviews etc.

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 07. Local SEO:

Local SEO is the strategic approach and actions for businesses to improve it’s
visibility to audience searching in a local geographic area. Optimizing websites for
a local area or in a specific region is to search in the near by area considered the
method of Local SEO. It is the target audience in the same geographical area.
When customers explore any product or service in the nearby area, at the time
Local SEO comes into play. This is the organic way for your website showing in
SERP results.

It is the strategy to add your business profile, location in Search Engine or Map.
On the other hand Local Business Schema Markup is such another process. Search
Engine Algorithm determines which pages appear in which order when someone is
conducting a search- that includes your town or city, state, zip code or any other
geographical identifier parameter.

It is the process to drive traffic from your website to your physical store front.
Local SEO is important for local businesses as more consumers use smartphones
and geo-graphical specific searches to find local stores.

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 08. Ecommerce SEO:

Visibility of your Online stores in Search Engine Results per Page (SERP) known
as E-commerce SEO. This is the listing of products in SERP rank. It is
accomplished via on site optimization tactics & Several off site optimization
methods to enhance product’s branding. The main focusing point is to enhance
product visibility in front of the online shoppers, arrange more customers & then
take the turn into sales.

Ecommerce SEO requires to set & optimize internal parameters such as title,
product catalogue, descriptive point, meta data, internal & external linking
structure for search and user experience. Product is listed via ranking keywords, so
it is the better chance to hold position in SERP results.

Beside product listing it’s also important to prepare an optimized home page, faq,
blog, contact page, about us page. E-commerce SEO is the process of improving a
store’s organic search rankings and visibility. Then organic ranking makes the
brand awareness, best of all, conversion rate.

Our ecommerce SEO services include on page and off page SEO using leading
strategies and techniques designed to maximize your ROI. For starters, ecommerce
websites need to be optimized for search engines to crawl efficiently. Our
ecommerce SEO agency ensures that your technical infrastructure is solid, so that
we can maximize the success of all subsequent organic optimization efforts.

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 09. Website Audit:

Website Audit encompasses the area of SEO, Security, conversion rate & overall
performance of a website. It is best practice to perform website auditing before
starting an SEO project, or a digital marketing campaign. For example, website
audit incorporate- website structure issue, technical SEO issues, its crawling ability
measurement, user experience, ranking keyword research, backlinks profile
analysis, its rank in SERP, its traffic statistics & so on.

A comprehensive website audit will provide you report on everything from your
technical issues, your content to your website’s off site profile. This type of website
audit report will help you to provide visitors- the best user experience and the
search engine’s visibility measurement & the best crawling experience possible.

So, a good website audit report will ensure you- the website’s efficiency or it’s
performance level to satisfy customer or buyer, it’s conversion rate measurement
that is how the website impacts for converting your website traffic to your potential
customers.

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There are several area of SEO, thats are used in corporate field. But the basic
theme is unique to be visible in front of visitors & make visitors conversion.

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