Corporate Profile: English
Corporate Profile: English
Corporate Profile
2019
日本語 English
Message Corporate Data
I would like to express my deep gratitude for your continued sup-
port of our business. Company name Ryohin Keikaku Co., Ltd. Capital 6,766,250,000 yen
1. Global supply chain management RYOHIN KEIKAKU FRANCE S.A.S. MUJI Retail (Thailand) Co., Ltd.
2. Product development MUJI ITALIA S.p.A. MUJI RETAIL (AUSTRALIA) PTY LTD
3. Global HR management MUJI Deutschland GmbH Ryohin-Keikaku Reliance India Private Limited
4. Group corporate governance MUJI SPAIN, S.L. MUJI PHILIPPINES CORP.
MUJI PORTUGAL, LDA MUJI Global Sourcing Private Limited
In April 2019, the global flagship store MUJI Ginza opened, together
MGS (Shanghai) Trading Co., Ltd.
with Japan’s first MUJI Diner and MUJI HOTEL GINZA. The site is
(As of May 21, 2019)
ideally positioned to share MUJI’s philosophy with the world. Also
this year, we are expanding our efforts to deliver “a simple, pleasant
life” by, for example, working to revitalize the sense of community in
Corporate Philosophy
housing complexes and offering a design for an autonomous bus.
We will continue to contribute to society as a sustainable global The MUJI Vision: Corporate Philosophy
company that supplies products and services trusted by people
The Quest for the Good Product
worldwide. We would very much appreciate the continued support Quest Value
and understanding of our stakeholders. There is no one answer to what a good product is. Identify and deliver MUJI value and appeal from
Simply asking the question, though, the perspective of the people who use our products.
creates infinite possibilities, and we pursue them.
Positive Spiral
Work toward global growth and development by
operating a fair and transparent MUJI business.
Best Partnership
Deliver the abundance inherent in good products by
respecting associates and building relationships of trust
Japanese Basics. Worldwide Classics.
with business partners.
Satoru Matsuzaki Natural. Anonymous. Simple. Global. 4. Act sincerely and honestly
18 5. Be open to communication with all 19
MUJI Business
MUJI in Other Channels
deliver a comfortable shopping experience for our customers by Instead of producing goods, Found MUJI takes a “search and discover”
approach to lifestyle, bringing together everyday items long treasured around
enhancing our stores and staff as well as expanding our services. the world. While retaining the original essence, we make some adjustments to fit
We also introduced the smart phone app MUJI passport for further to contemporary life, culture, and custom, and bring them back to the market at
reasonable prices.
communication with our customers. *As of April 30, 2019 https://www.muji.net/foundmuji/
As a place to drop by and grab those last-minute items, MUJI com sells a
selection of daily necessities from all categories. It enhances daily life with
products for home, work and school and even gifts to send to others.
Other Businesses
Café&Meal
Café&Meal offers Simple Food using lots of vegetables. Our dishes, desserts
and beverages are made from carefully selected, seasonal ingredients that are
delicious and healthy.
First 40 products when the business started in 1980 MUJI Ginza
IDÉE
IDEE designs, manufactures, and sells home furnishings, including original
MUJI Main In-Store Services furniture, accessories, antiques, curtains, and rugs. Besides retail, it also
engages in the production, consultation, and design of residential and commer-
cial space.
MUJI HOUSE
MUJI House Co., Ltd. brings the MUJI style of living to home design. The MUJI
home embodies the same MUJI vision as the rest of our products — comfortable,
easy to use, durable with no-frills quality design and functions, and long-time
favourite.
20 21
Product development
Signature MUJI Lifestyle Basics
MUJI provides products which are considered true lifestyle basics and support everyday life.
Since these are items being used every day, we strive to deliver these basics at the quality and price that
T h e f u n d a m e n t a l s o f M UJ I m a n u f a c t u r i n g p ro c e s s h a v e n o t satisfy our customers.
changed. The times may change, but we continue to focus on the
selection of materials, streamlining of processes, and sim-
plification of packages as we constantly return to our starting |Apparel
point to manufacture no-frills quality products.
Xinjiang Cotton Washed Four-Way
Our goal is not to make our customers say, “This is what I want” but
Broad Shirt (from 1983) Stretch Denim Jeans (from 1987)
“This will do.” This philosophy creates satisfied customers who
choose our products with a thoughtful, “This will do,” rather than an Pre-washed to bring out the In denim that stretches both
natural texture of the cotton lengthwise and crosswise for
impulsive “This is what I want.” To earn this response, we focus not f a b ri c . M a d e w i t h o rg a n i c bet ter movement and com-
onl y on product qualit y and price, but also continuall y see k to cotton. f o r t a b l e w e a r. M a d e w i t h
organic cotton.
improve our products using unique ideas to eliminate even the slight-
est inconvenience or discomfort.
Good Fit
Right-Angle Socks (from 2006) Comfortable Sneaker (from 2013)
MUJI is not just a collection of products. We aim to be a group Initiatives to Revitalize Community in Housing Complexes
which considers every aspect of life with care, from the smallest
details to the whole planet’s future. As a platform of society we want
In December 2018, MUJIcom Hikarigaoka Yurinokishotengai opened in
to respond with conscience and creativity to many ongoing chal-
Hikarigaoka Park Town (Itabashi Ward, Tokyo), one of the largest com-
lenges. This commitment drives us to various activities.
muter towns in Tokyo’s 23 wards. The landscape and apartment build-
ings of the town, designed after World War II, center around Hikarigao-
ka Park, ensuring convenience, a good living environment, and access
to the city center. MUJI believes that providing comfortable places
where people can belong and facilitating interaction in daily life can
revitalize the sense of community in housing complexes. Even before
the MUJIcom store opened, MUJI staff got together with housing com-
plex re side nts for informal conversation, and this led to new tie s
between residents. The store has a shared space where customers
can take a break while shopping, and a shared kitchen that they can
MUJI’s Expanding Activities use free of charge, essentially making it a hub where local residents
can gather and rela x. Going forward, we hope to create a “helping”
store with deep roots in the local community.
Shokoku Ryohin Local Nippon Abandoned Co-working space Stations Toshima Ward faced the issue of how to utilize small parks and chil-
(Good products across Japan) agricultural land
dren’s parks. Many of these no longer match the needs of local resi-
dents due to changing times and environments. MUJI signed an FF (Fe-
male/Family Friendly) Partnership Agreement with Toshima Ward in No-
vember 2017 as a local company. Based on the concept of “a livable
Airports MUJI HOTEL
Embedding stores in Satoyama School Housing
communities conservation repurposing complex
city where residents can be themselves,” we have embraced the mis-
sion to discover and make use of the area’s appeal and raise the com-
munity’s value. In the process, we have deepened our involvement with
the ward and the local area. We are fostering community by developing
Social Initiatives Simple and Delicious Food Conserving Natural Resources gathering places for the locals, for example, participating in the project
to make Green Odori street more vibrant, holding a morning market in
Hinode -cho Daini Park, and supporting an urban farm park on idle ⒸMasanobu Nishino
land. We aim to help resolve local issues in the future, with residents
Disaster Initiatives with Café&Meal MUJI MUJI Diner Campsite operation taking the lead.
assistance developing countries
1983.6
First directly managed store,
MUJI Aoyama opened
2000.8
Promoted to listing on the first 2010.10
1985.9 section of the 2005.11 First store opened in the Philippines
Mujirushi Ryohin Division
Tokyo Stock Exchange First Germany store opened MUJI Bonifacio High Street 2018.3
established
MUJI Dusseldorf Ko-Galerie
2015.12 RK TRUCKS Co., Ltd.
MUJI Shanghai Huaihai 755 absorbed by Ryohin Keikaku
1989.6 2001.4 global flagship store opened
Ryohin Keikaku Co., Ltd. Re-entered Hong Kong market 2010.12
established MUJI SHATIN First Portugal store opened
2006.4 MUJI Chiado
1991.7 MUJI Global Sourcing
2018.3
First UK store opened Private Limited established
MUJI West Soho 2001.11 MUJI Aeon Mall Sakaikitahanada reopened
after renovations that include first
MUJI Yurakucho and MUJI Namba,
1991.11 the first 3,300 m 2 scale stores, opened 2012.4 2016.5 large-scale section specializing in food
First Hong Kong store opened First Malaysia store opened First Saudi Arabia store opened
2006.5
MUJI Ocean Centre MUJI Pavilion MUJI Hayat Mall
MUJI Aeon Mall Sakaikitahanada Opens, Opened March 20 after a renovation to increase floor space
Sales floor: 4,317.76㎡ (including Café&Meal MUJI, 400 ㎡)
MUJI Portland Opens as Flagship Store with Opened November 17
Sales floor: 1,035.61 ㎡
with a Focus on Food Sales Floor Largest Floor Area in North America
On March 20, 2018, MUJI Aeon Mall Sakaikitahanada opened after renovations to increase its floor space On November 17, 2018, MUJI Portland opened in Portland, Oregon. It is a flagship store with the
to more than 4,300 ㎡, making it the world’s biggest MUJI store. This is the first time that MUJI has intro- largest floor area in North America. This store is located on the first floor of a historical building
duced a large-scale section specializing in food. With the goal of connecting producers and consumers, close to the center of downtown Portland. In addition to featuring a wide array of MUJI goods,
this store also sells vegetables picked that very morning, dressed meat and fish brought in straight from the store is unique in that it has created interior decor and set up services in collaboration with
the water or farm. The idea is to offer fresh foods brought directly from the source. Among the three local partners. In the center of the store, visitors can enjoy coffee and snacks at a café stand
basic human needs (food, clothing and housing), food is the most critical and essential part of life since run by local roasters, who rotate every few months. Secondhand materials produced in Port-
we cannot survive without it. City dwellers, however, have become far removed from the farms, ranches land are used generously for the store environment, and mementos collected from local
and fisheries where food is actually produced, and have come to consume food as nothing more than residents are combined on an Art Wall created by students from an art university, creating a
mere merchandise. MUJI hopes that this large section floor specializing in food creates opportunities for setting that reflects Portland’s own uniqueness. MUJI will collaborate with local partners to use
customers to bring their attention back to producers and food sources and reconsider the relationship this store to share the approach behind MUJI craftsmanship.
between food and people.
Opened April 27/Site area: About 7,477 ㎡ Opened May 17 Opened November 23 after a renovation Opened December 12 Opened December 23 Opened January 18
MUJI sales floor: 161.98 ㎡ Sales floor: 1,442.40 ㎡ to increase floor space/Sales floor: 1,472.76 ㎡ Sales floor: 1,498.80 ㎡ Sales floor: 2,267.01 ㎡ Sales floor: 2,657.38 ㎡
Sato-no-MUJI MUJI Keihan Hirakata MUJI Atrium MUJI Youngpoong Jongno MUJI Nanjing House of MUJI GLCC Mall
Minnami No Sato (Japan) (Japan) (Canada) (Korea) Fraser (China) (China)
2018 2019
0 0 0
Hatoyama (Saitama Prefecture) Tsunan (Niigata Prefecture) 2015/2 2016/2 2017/2 2018/2 2019/2 2015/2 2016/2 2017/2 2018/2 2019/2
Kobe (Hyogo Prefecture) Minami –Norikura (Gifu Prefecture)
Fukuoka (Fukuoka Prefecture) Tsumagoi (Gunma Prefecture) Ordinary Profit / Net income /
Nagaoka (Niigata Prefecture) Ordinary Profit to net sales Net income to net sales
Ordinary profit (left) Net income (left)
(Millions of yen) Ordinary profit to net sales (right) (%) (Millions of yen) Net income to net sales (right) (%)
50,000 15 35,000 10
40,000 12 28,000 8
30,000 9 21,000 6
20,000 6 14,000 4
Japan
Asia 10,000 3 7,000 2
Europe 0 0 0 0
2015/2 2016/2 2017/2 2018/2 2019/2 2015/2 2016/2 2017/2 2018/2 2019/2
North
Middle east
America
Total assets / Net assets / Equity ratio Return on equity
Total assets (left) Net assets (left)
(Millions of yen) Equity ratio (right) (%) (%)
300,000 100 25
240,000 80 20
180,000 60 15
120,000 40 10
Oceania 60,000 20 5
0 0
2015/2 2016/2 2017/2 2018/2 2019/2 2015/2 2016/2 2017/2 2018/2 2019/2
Number of MUJI stores in each country / region Ryohin Keikaku Group in Numbers
China 256 Portugal 1 India 4
39.9% 210 18.8%
Share of operating
Hong Kong 20 Ireland 1 Australia 5 revenue outside Japan Female managers Return on equity
Taiwan 48 Sweden 1 Indonesia 7 Our business outside Japan is classified into We employ 210 female managers, including at ROE was 18.8% in fiscal 2018. Our target is to
segments: East Asia, Europe and Americas; and directly managed stores in Japan, representing maintain high capital efficiency with a sustained
South Korea 34 Poland 1 The Philippines 5 Asia West /S outh and Oceania. The largest 35.7% of all management positions. (Ryohin ROE of 15% or higher.
United Kingdom 11 United States 17 Kuwait 3 share of operating revenue comes from the Keikaku Co., Ltd.)
Asian parts of these segments.
France 7 Canada 8 UAE 5 tons/year
9.1% 20 24.2
Store increase
Italy 8 Singapore 11 Saudi Arabia 4 outside Japan MUJI passport
million
Textiles recycling
downloads
Germany 7 Malaysia 7 Bahrain 2
Forty-three new stores were opened outside The MUJI passport application was f irst We have participated in the BRING Project in
Spain 5 Thailand 17 Qatar 2 Japan. The total rose from 474 stores in fiscal launched in May 2013 in Japan. The aggregate Japan, which aims to help build recycling-based
2017 to 517 stores in fiscal 2018. (This includes total of downloads of the Japanese version has societies, since 2010. In fiscal 2018, we recov-
licensed stores and Café & Meal.) surpassed 13.4 million, while the aggregate total ered 24.2 tons of textiles in Ryohin Keikaku Co.,
Café&Meal MUJI outside Japan 20 of the China, Taiwan, Korea, Hong Kong, and Ltd.
India versions has topped 6.7 million down-
30 (As of Feb. 28, 2019)
loads. 31
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