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Business Research Methods-Syllabus

1) The document outlines a proposed 3-credit course on Business Research Methods that would teach students to design and conduct business research projects. 2) The course objectives are for students to develop an understanding of contemporary business research applications and statistical analysis skills to design and implement their own business research projects. 3) Assessment would include qualitative and quantitative research projects evaluating problem definition, research design, data analysis, interpretation, and presentation.

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Siddhant Singh
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153 views

Business Research Methods-Syllabus

1) The document outlines a proposed 3-credit course on Business Research Methods that would teach students to design and conduct business research projects. 2) The course objectives are for students to develop an understanding of contemporary business research applications and statistical analysis skills to design and implement their own business research projects. 3) Assessment would include qualitative and quantitative research projects evaluating problem definition, research design, data analysis, interpretation, and presentation.

Uploaded by

Siddhant Singh
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sub Committee for Curriculum Development

Core Course
Course Name:Business Research Methods

Number of Credits: 3

Course Code –

Course Range –

Level – 4-5

Learning Objectives: After the completion of this course the student shall be able:

1) To develop an understanding of contemporary applications of business research.

2) To develop analytical skills and proficiency in the applications of advanced statistical tools
and techniques.

3) ) To design and implement a business research project in different domains: Marketing, HR,
Finance, Operations…etc.

4) To interpret and communicate business research findings.

Pedagogy:

1. Case problems to be solved in Lab


2. Research project

Pre-learning:

1. Course in Basic Statistics & SPSS


2. Course in Research methodology
3. Advance Excel (statistical tools)
Course Outline

Sr.n Topic Hours


o
1 The BusinessResearch Process- An overview 1
2 Research Methods and Design 2
3 Qualitative Research 5
-projective techniques, brainstorming, panel research etc, Depth interviews,
FGDs
4 Questionnaire design 1
5 Sampling Methods 2
6 Data Analysis -Data Preparation & processing 2
7 ANOVA and the design of experiments 2
8 Correlation and regression: explaining association and causation 2
9 Discriminant analysis for Classification and prediction 2
10 Factor analysis for data reduction 2
11 Cluster analysis 2
12 Multidimensional scaling 2
13 Conjoint Analysis 2
14 Mixed method research 2
15 Applications in marketing 4
16 Applications in HR 4
17 Applications in Finance 3
18 Applications in operations 3
19 Report preparation and presentation 2

Books Recommended

1. Business Research Methods by Alan Bryman and Emma Bell, Oxford


2. Social Research Methods by Alan Bryman, Oxford
3. Multivariate Data Analysis by Hair et al. Pearson
4. Marketing Research – an applied orientation by Naresh Malhotra and Satyabhushan Dash
Pearson

Suggested Evaluation Methods:

A) One Field project in Qualitative and one in Quantitative method to be evaluated in following
phases:
1. Problem definition and research objective setting
2. Research design planning
3. Use of statistical tool
4. Data interpretation
5. Report presentation
6. Lab assignments
Benchmark:

This course is being offered by leading management institutions not only in India but
globally, such as; IIM A, XLRI, Texax A&M University, Australian School of Business.

Parallel/Similar courses the existing curriculum:

Sr. No Name of course Institute where it was offered


1 Cases in MR SCMHRD
2 Market Research & Methodologies SEM III SCMS –P
3 Market Research Project SEM IV SCMS -P
4 Market Research SCMHRD
5 Market Research SIOM

Name of Dr. Dr. Shantanu


member PratimaSheorey Prasad
Designation Director& Assistant
Professor Professor
Institute / org SCMHRD SCMHRD

Signature

Name of the Expert:

Signature:

Date:

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