Strategic Planning and Project Management
Strategic Planning and Project Management
PLANNING AND
PROJECT
MANAGEMENT
IS Organization Business
Organizations
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Strategic Planning
• a process that helps managers identify desired
outcomes and formulate feasible plans to achieve
their objectives by using available resources and
capabilities.
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Benefits of Strategic Planning
• Provides a framework and a clearly defined direction to guide decision
making at all levels throughout the organization
• Ensures the most effective use is made of the organization’s resources by
focusing those resources on agreed-on key priorities
• Enables the organization to be proactive and take advantage of
opportunities and trends, rather than passively reacting to them
• Enables all organizational units to participate and work together toward
accomplishing a common set of goals
• Provides a set of measures for judging organizational and personnel
performance
• Improves communication among management and the board of directors,
shareholders, and other interested parties
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Approaches
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1 identifying and
analyzing key Issue-based
issues that face Strategic Planning
the organization
2
setting strategies
3
identifying
projects and
initiatives
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Organic Strategic Planning
1 2
organization’s vision Projects and Initiatives
and values
adhering to the
values
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Goals-Based Strategic Planning
1 2
Analyze Set Direction
Situation
4 3
Deploy Plan Define Strategies
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1
Assessment Of External Environment
2
Collection of Facts
Identification
of Strengths
and Weaknesses
Situation Analysis
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Porters Five Forces Model
Threat of New Entrants
Rivalry
Bargaining Bargaining
among
Power of Existing Power of
Suppliers Competitors Buyers
Substitutes
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SWOT ANALYSIS
• Advantages • Disadvantages
over over
competitors Competitors
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Allows to • Could
improve endanger the
profitability integrity and
profitability
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