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Business Communication A2

This report analyzes the reasons for an eight month decline in sales at Fischer & Holmes Company. Data was collected through observation, personnel records, interviews, and psychological evaluations. A comparison of the last eight months to the previous four years revealed several reasons for the decline, all involving issues with the sales managers. Managers used fear tactics and lacked concern for sales data and reports, failing to lead their teams effectively. It was determined that managers required immediate training to increase sales.

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Abuzar Bkhtiar
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23 views

Business Communication A2

This report analyzes the reasons for an eight month decline in sales at Fischer & Holmes Company. Data was collected through observation, personnel records, interviews, and psychological evaluations. A comparison of the last eight months to the previous four years revealed several reasons for the decline, all involving issues with the sales managers. Managers used fear tactics and lacked concern for sales data and reports, failing to lead their teams effectively. It was determined that managers required immediate training to increase sales.

Uploaded by

Abuzar Bkhtiar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Communication

Ma’am Kainat Khalid

Assignment 2

Name: Muhammad Abdul Haq

Registration number: FA20-BAF-081

Section: B

Analysis of the report “Investigating Reasons of Decline in Sales at Fischer & Holmes”

This report explains the reasons for the decline in sales of Fisher & Holmes Company during the last
eight months. The data is collected in three different ways by observing the work area and how people
interact with each other in the company and by examining the sales staff’s personnel records and
employment history and by interviewing the sales staff and conducting psychological evaluation.

And then the of these eight months was compared with the data of the last four years and it was
concluded that there are several reasons of this decline in sales and each and every reason includes sales
manager. It has been discovered that managers are predominantly using fear to generate desired
sales. Sales managers do not have concern for the importance of the data provided in their
agent’s sales reports.

It was clear that the primary issue is the failure of sales managers to impart and lead their teams.
Therefore it was necessary that they train their sales managers as soon as possible to increase
their sales rate.

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