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Netflix in China

Group 5 presents information on Netflix. The document discusses Netflix's founding in 1997 and introduction of online streaming services. It notes Netflix's expansion internationally including offering streaming-only plans in Canada in 2010. The document also covers Netflix's presence and challenges in India, including limited Indian content and high broadband prices. It analyzes why Netflix has not established itself in China, citing issues like censorship and competition from established Chinese sites. The expansion strategy discusses Netflix first targeting adjacent markets and localizing its offerings when entering new regions.

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Zenish Khumujam
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157 views10 pages

Netflix in China

Group 5 presents information on Netflix. The document discusses Netflix's founding in 1997 and introduction of online streaming services. It notes Netflix's expansion internationally including offering streaming-only plans in Canada in 2010. The document also covers Netflix's presence and challenges in India, including limited Indian content and high broadband prices. It analyzes why Netflix has not established itself in China, citing issues like censorship and competition from established Chinese sites. The expansion strategy discusses Netflix first targeting adjacent markets and localizing its offerings when entering new regions.

Uploaded by

Zenish Khumujam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Group 5

Timsy Singh - PGP11063


Diptee Jagtap - PGP 11016
Pushpender Malik - PGP11044
Jenish Khumujam - PGP11027
Introduction of Netflix

● Netflix is a media streaming and video rental company which is founded in 1997
● Corporate headquarters are in Los Gatos, California
● In 1999 netflix began offering an online subscription service through internet
● Netflix had ten thousands movie title in its catalog
● In 2006 Netflix launched the $1 million Netflix price contest to improve its recommendation
system
● In 2007 Netflix began offerings subscribers option to stream one of its movies and televisions
● Netflix introduced a streaming-only plan that offered unlimited streaming services and no DVD’s
● Netflix expanded beyond the US by offering the streaming only plan in canada in 2010
Success of Netflix
● The Success story of Netflix is an inspiring tale for many young entrepreneurs
● Bringing a peppy and energetic notion in the streaming industry, Netflix becomes a craze in the
digital revolution center
● Netflix started increasing its online library for subscribers with a series of superhit videos, movies,
documentaries, and films
● Some of its agreements made it easy to quickly trek to the mountain peak
● It has got the golden codes to make the viewers browse on to the most happening content that
gives a joyous bliss to their interest
● Stepping on the strugglers of digital gaps, Netflix wore a crown with grace becoming a ballerina
of the streaming industry
● Netflix is Successful because it keeps it’s subscribers needs at heart
● The company’s transformations are supported by technology innovation
Netflix In India
Company Analysis: Customer Analysis:
● Strengths
○ Vast number of Content ● People who watch foreign-language TV shows (English,
○ The best quality original in sufficient quantity German, Spanish) and Rare Movies. (30)
● Weaknesses
● People who watch edgy Indian Content (30)
○ Very less Indian specific Content
○ Look-in price is higher ● People who watch well-known Content (Series like GOT
Competitor Analysis: in English, Hindi and Regional Languages) (60)
● They identified and grabbed the customers they can ● People who Watch some of the TV shows which had
grab before Netflix
previously been shown in India (20)
● They contest the demographic who wants edgy
Indian Content and are is price sensitive ● People who watch sports. (80)
Netflix In India
Critical problems Netflix faces are:

● Internet speeds
○ Any Unlimited wireless data plan in India is tormented with a post-FUP speed of under 100 kbps
● No Download option
○ While speed is an issue competitors are permitting a user to download videos for disconnected
survey
● Sharing culture of India
○ Its pricey as they need to pay significantly more for broadband separated from the overall
subscription expense
● Competition from DTH/Integration
○ all influential organizations have some joining advantage for their streaming applications
Netflix in China

Reasons why Netflix is not able to establish in China:

● Strong Chinese streaming sites


○ Netflix is late to the Chinese show. China has well established streaming sites
● Cheap pricing
○ Alibaba charges prices way below what's applicable in US and India
○ Netflix will incur losses if they compete with Chinese streaming platforms
Netflix in China
● Censorships and restrictions are high
○ CCP enforces crazy digital content restrictions and censorships
○ Companies have very little operational freedom in China

● Unsustainable business model


○ Streaming platforms get high revenue but the profits come from ads

● Socio-cultural clash
○ East culture and men are displayed as lesser ones to the Western culture
Expansion Strategy
● Adjacent markets- Netflix first expanded to the countries which are geographically situated
near the USA, such as Mexico and Canada. Then the countries which were similar in
regulations and culture were pursued.

● Localisation- Netflix started by localizing its marketing campaign. It went out of its way to
design a localized user interface for new markets and to produce quality subtitles in local
languages.
● Gathering Insights- Netflix does extensive research into the new target market. But it also
uses data analytics to gather valuable insights after it starts operating in the new market.
References
https://www.daytranslations.com/blog/netflix-international-expansion/

https://economictimes.indiatimes.com/tech/internet/india-internet-growth-most-phenomenal-in-the-world-says-netflixs-reed-h
astings/articleshow/63047328.cms?from=mdr

https://www.thehindu.com/entertainment/behind-the-rise-of-netflix-in-india/article24292523.ece

https://www.thestreet.com/investing/netflix-3-biggest-challenges-for-2020
Thank You

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