BBA GGS Indraprastha University BBA 301: Values & Ethics in Business
BBA GGS Indraprastha University BBA 301: Values & Ethics in Business
Unit II lectures:-10
Waiting Line & Inventory Management: Economics of Waiting Line, Queuing System, Four
Waiting Line Models alongwith application: Inventory management and analysis, Inventory
Models.
Unit III lectures:-12
Unit IV lectures:-12
Facility Location and Layout: Issue in Facility Location, Plant Location Methods, Factor
Rating, Centre of Gravity Methods, Analytic Delphi Method, Four Basic Lay Out Formats,
Assembly Line Balancing, splitting Tasks, Problems in Facility
Layout.
Text books:
1. N.J. Aquilano, R.B. Chase & F.R. Jacob: Operation Management for Competitive
Advantage, Tata Mac Graw –Hill, 9th Edition.
2. R.C. Manocha: Production & Operation Management (Latest Edition).
3. S.P. Gupta; Statistical Method, Sultan Chand, Latest Ed.
Reference Books:
1. E.S. Buffa; Modern Production Management, John Wiley Ed. 2002.
2. S.N. Charry; Production and Operation Management, Tata Mc
Graw-Hill, 2000.
3. Paneerselvam: Production and Operation Management, Prentice
Hall, 2003.
4. D.D. Sharma; Total Quality Management, Sultan Chand & Sons,
Ed. 2002.
BBA
GGS Indraprastha University
BBA 307: Management Information System
L-4 T-0 Credit-4
Objectives
The objective of the course is to acquaint the students about the concept of information system in
business organizations, and also the management control systems.
Course Contents
Unit I lectures:-10
Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with
particular reference to Management Levels. MIS Growth and Development, Location of MIS in
the Organization – concept and design. Transaction Processing System, Decision Support
System, Executive Information system, Expert System, and the recent developments in the field
of MIS.
Unit II lectures:-12
System Development: Concept of System, Types of Systems – Open, Closed, Deterministic,
Probabilistic, etc. Relevance of choice of System in MIS, Integration of Organization Systems
and Information Systems, System Development Life Cycle, System Analysis, Design and
Implementation, MIS Applications in Business.
Unit III lectures:-12
Information Concepts: Data and Information – meaning and importance, Relevance of
Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis –
Quantitative and Qualitative Aspects, Assessing Information needs of the Organization.
Unit IV lectures:-10
Information Technology: Recent Developments in the Field of Information Technology:
Multimedia Approach to Information Processing. Decision of Appropriate Information
Technology for proper MIS.
Choice of appropriate IT Systems – Database, Data warehousing & Datamining Concepts,
Centralised and Distributed Processing.
Text Book:
1. Javadekar, W.S.; Management Information System, Tata MacGraw Hill Publication,
2003.
Reference Books:
1. Information Systems for Managers Arora,Ashok and Akshaya Bhatia,
Excel Books,New Delhi.
2.Management Information Systems Basandra,Suresh K.
Wheeler Publishing,New Delhi.
3. System Analysis and design Awad.
BBA
Bachelor of Business Administration
Guru Gobind Singh Indraprastha University
BBA-309: Financial Management
Objectives L-4 T-0 Credits -4
Efficient Management of a business enterprise is closely linked with the efficient management of
its finances. Accordingly, the objective of the course is to acquaint the students with the overall
framework of financial decision- making in a business unit.
Course Contents:
Unit I lectures:-12
Financial Management: Meaning, Scope, objectives of Financial Management --- Profit Vs.
Wealth Maximization. Financial Management and other Areas of Management --- Liquidity Vs
Profitability, Methods of Financial Management, Organization of Finance Function.
Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital
Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital
Structure, Capital Structure Practices in India.
Each student shall undergo practical training of eight weeks during the vacations after fourth
semester in an approved business / industrial / service organization and submit at least two
copies of the Summer Training Report to the Director / Principal of the Institution within two
weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry
100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by the
University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by
the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a
L-4 T-0 Credits-4
Objectives:
The basis objective of this course is to provide understanding to the students with the global
dimensions of management.
UNIT I lectures:-12
Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges
and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of globalization.
UNIT II lectures:-12
Globalization- Technology and its impact, Enhancing technological capabilities, Technology
generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for
globalization, Liberalization and Unification of World economics, International Business
theories, Trade Barriers- Tariff and Non Tariff Barriers.
UNIT III lectures:-12
Strategy making and international business- Structure of global organizations, Types of
strategies used in strategic planning for achieving global competitive advantage, Meaning,
Concept and scope of distinctive competitive advantage, Financial Integration, Cross border
merger and acquisitions.
UNIT IV lectures:-12
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social responsibility of TNC, Recent
development in corporate social responsibility and policy implications.
Global Human Resource Management- Selection, Development, Performance Appraisal and
compensation, Motivating employees in the global context and managing groups across cultures,
Multicultural management.
Text Books:
1. Bhalla, V.K. and S. Shivaramu; International Business: Environment and
Management, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2. Rao, P. Subba; International Business, Himalaya Publishing House, 2002 Second
Revised Edition.
Reference Books:
1.Goldsmith, Arthur A; Business Government Society, Erwin Book Team.
2. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy in Transition,
Prentice Hall International Ltd.
BBA
G.G.S.INDRAPRASTHA UNIVERSITY
BBA-310 PROJECT REPORT AND VIVA VOCE
L-0 T-0 Credits-6
During the sixth semester each student shall undertake a project to be pursued by him / her under
the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the
subject and the name of the Supervisor will be approved by the Director / Principal of the
Institution. The Project Report in duplicate along with one soft copy in a floppy will be
submitted at least four weeks prior to the commencement of the End Term Examination of the
Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an External
Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an
internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.
BBA
GGS Indraprastha University
BBA-312 ENVIRONMENTAL SCIENCE
L-4 T-0 Credits-4
Objectives:
To gain an understanding of the concepts fundamental to environmental science
To understand the complexity of ecosystems and possibly how to sustain them
To understand the relationships between humans and the environment.
To understand major environmental problems including their causes
and consequences.
To understand current and controversial environmental issues and possible solutions to
environmental problems and their pros and cons.
To understand how social issues and politics impact the environment.
COURSE CONTENTS