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BBA GGS Indraprastha University BBA 301: Values & Ethics in Business

This document provides course objectives and outlines for 4 courses: 1. BBA 301: Values & Ethics in Business focuses on helping students understand the importance of values and ethics in business. It covers topics like ethical decision-making and applying skills to current challenges. 2. BBA 303: Marketing Management II identifies foundational marketing terms and concepts. It examines elements of effective marketing practice and the relationship between marketing and other functions. 3. BBA 305: Production & Operation Management develops an understanding of production processes, operations management concepts, forecasting, quality management, and facility location and layout. 4. BBA 307: Management Information System introduces the concept of information systems in businesses and management control systems

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Ishmeet Sethi
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0% found this document useful (0 votes)
95 views

BBA GGS Indraprastha University BBA 301: Values & Ethics in Business

This document provides course objectives and outlines for 4 courses: 1. BBA 301: Values & Ethics in Business focuses on helping students understand the importance of values and ethics in business. It covers topics like ethical decision-making and applying skills to current challenges. 2. BBA 303: Marketing Management II identifies foundational marketing terms and concepts. It examines elements of effective marketing practice and the relationship between marketing and other functions. 3. BBA 305: Production & Operation Management develops an understanding of production processes, operations management concepts, forecasting, quality management, and facility location and layout. 4. BBA 307: Management Information System introduces the concept of information systems in businesses and management control systems

Uploaded by

Ishmeet Sethi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BBA

GGS Indraprastha University


BBA 301: Values & Ethics in Business
 
L-4      P-0     Credit-4
 
Objectives:
 
The basic objective of this paper is to make the students realize the importance of values and
ethics in business.  This course endeavors to provide a background to ethics as a prelude to learn
the skills of ethical decision-making and, then, to apply those skills to the real and current
challenges of the information professions.
 
 
Unit-I                                                                                                              lectures:-10
 
Introduction: Values-Concept, types and formation of values, ethics, values and behaviour,
Values of Indian Managers, Ethics, development of ethics, ethical decision making and decision
making process, relevance of ethics and values in business.
 
Management of Ethics: Management process and ethics, managerial performance, ethical
issues, ethos of Vadanta in management, Hierarchism as an organizational value.
 
 
Unit-II                                                                                                 lectures:-10
 
 
Corporate Social Responsibility & Consumer Protection: Corporate responsibility of
business: employees, consumers and community, Corporate Governance, Code of Corporate
Governance, Consumerism, unethical issues, in sales, marketing and technology.
 
 
Unit-III                                                                                                           lectures:-12
 
Understanding Progress, Results & Managing Transforming:  Progress and Results
definition, functions of progress, transformation, need for transformation, process & challenges
of transformation.
 
Understanding Success: Definitions of success, Principles for competitive success, pre-
requisites to create blue print for success. Successful stories of business gurus.
 
 
Unit-IV                                                                                                            lectures:-13
 
Knowledge and Wisdom: Meaning of knowledge and wisdom, difference between knowledge
and wisdom, knowledge worker versus wisdom worker, concept of knowledge management and
wisdom management, wisdom based management.
 
Stress Management: Meaning, sources and consequences of stress, stress management and
detached involvement.
 
 
Concept of Dharma & Karma Yoga: Concept of Karama and kinds of Karam Yoga, Nishkam
Karma, and Sakam Karma.  Total quality management, Quality of life and quality of work life.
 
 
 
 Text Books:
 
1. Kaur, Tripat; Values & Ethics in Management, Galgotia Publishers.
 
2. Chakraborty, S.K.; Human values for Managers      
 
 
Reference Books:
 
1. Chakraborty, S.K.; Ethics in Management: A Vedantic Perspective, Oxford University
Press.
 
BBA
Bachelor of Business Administration
Guru Gobind Singh Indraprastha University
BBA-303 Marketing Management- II
 
 Objectives:-                                                                             L-4    T-0     Credits -4
The objective of this paper is to identify the foundation terms and concepts that are common
used in marketing. It also identifies the essential elements for effective marketing practice. This
course will give complete relationship between marketing and other management functions.
 
 
Unit- I                                                                                                             lectures:-8
 
Marketing Planning, Marketing Oriented Strategic Planning.
 
 
Unit- II                                                                                                            lectures:-12
 
Consumer behaivour: Factors influencing buying behaviour, buying decision process, Industrial
buying behaviour.
 
 
Unit- III                                                                                                          lectures:-12
 
Sales Management, Types of sales organization, Sales process. Salesmanship, Sales Policy,
Recruitment and Managing Sales force.
 
 
Unit-IV                                                                                                            lectures:-12
 
Sales quotas, Sales territories, Sales incentives and negotiation.
 
Note: Question 1 will be compulsory case study covering all units.
 
 
Text Books:
 
1. Kotler & Armstrong; Principles of Marketing Management, Prentice Hall India, 2003.
2. Gupta, S.L., Sales & Distributions Management, Excel Books, 2003.
3. Anderson; R. Professional Sales Management, Englewood Cliffs, New Jersey Prentice
Hall Inc. 1992.
 
 
Reference Book:
 
1. Richard R. Still; Edward W. Cundiff, Norman A.P. Govoni, Prentice Hall of India, 1999.
2. Monga, G.S. & Shaliv; Monthly Management, Deep & Deep Publications, 2003.
 
 
BBA
 
Guru Gobind Singh Indraprastha University
 
BBA 305: Production & Operation Management
 
                                                                                               L –4    T –2    Credit –4
                                                                       
Objectives:
To develop basic understanding of concepts, theories and techniques of production process and
operation management.
 
Unit I                                                                                                   lectures:-10

Introduction to Operation Management and Forecasting of Demand :  Why study OM, Five


P’s of Production, Types of Transformation :  Forecasting, Quantitative & Qualitative
Techniques in Forecasting              

Unit II                                                                                                 lectures:-10

Waiting Line & Inventory Management: Economics of Waiting Line, Queuing System, Four
Waiting Line Models alongwith application: Inventory management and analysis, Inventory
Models.                                                                                         

Unit III                                                                                                lectures:-12

Quality Management & Statistical Quality Control: TQM, Quality Specification, Design


Quality, Quality at Source, Zero Defects, Cost of Quality, Continuous Improvement,
Benchmarking, Poka –Yokes, Quality Awards; Statistical Quality Control: Acceptance
Sampling, AQL & LTPD, P—Chart, X & R
Chart.                                                                                                                                                   
                                     

Unit IV                                                                                                lectures:-12

Facility Location and Layout: Issue in Facility Location, Plant Location Methods, Factor
Rating, Centre of Gravity Methods, Analytic Delphi Method, Four Basic Lay Out Formats,
Assembly Line Balancing, splitting Tasks, Problems in Facility
Layout.                                                                                                                                                
                       
 
Text books:
1.                  N.J. Aquilano, R.B. Chase & F.R. Jacob: Operation Management for Competitive
Advantage, Tata Mac Graw –Hill, 9th Edition.
2.                  R.C. Manocha: Production & Operation Management (Latest Edition).
3.                  S.P. Gupta; Statistical Method, Sultan Chand, Latest Ed.
 
Reference Books:
1.         E.S. Buffa; Modern Production Management, John Wiley Ed. 2002.
2.        S.N. Charry; Production and Operation Management, Tata Mc  
             Graw-Hill, 2000.
3.       Paneerselvam: Production and Operation Management, Prentice   
            Hall, 2003.
4.       D.D. Sharma; Total Quality Management, Sultan Chand & Sons,   
                  Ed. 2002.
BBA
GGS Indraprastha University
BBA 307: Management Information System
 
L-4      T-0     Credit-4
 
Objectives
The objective of the course is to acquaint the students about the concept of information system in
business organizations, and also the management control systems.
 
Course Contents
 
Unit I                                                                                                               lectures:-10
 
Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with
particular reference to Management Levels. MIS Growth and Development, Location of MIS in
the Organization – concept and design.  Transaction Processing System, Decision Support
System, Executive Information system, Expert System, and the recent developments in the field
of MIS.
 
 
 Unit II                                                                                                            lectures:-12
 
System Development: Concept of System, Types of Systems – Open, Closed, Deterministic,
Probabilistic, etc. Relevance of choice of System in MIS, Integration of Organization Systems
and Information Systems, System Development Life Cycle, System Analysis, Design and
Implementation, MIS Applications in Business.
 
 
 Unit III                                                                                                           lectures:-12
 
Information Concepts: Data and Information – meaning and importance, Relevance of
Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis –
Quantitative and Qualitative Aspects, Assessing Information needs of the Organization.
 
 
 Unit IV                                                                                                           lectures:-10
 
Information Technology: Recent Developments in the Field of Information Technology:
 
Multimedia Approach to Information Processing. Decision of Appropriate Information
Technology for proper MIS.
 
Choice of appropriate IT Systems – Database, Data warehousing & Datamining Concepts,
Centralised and Distributed Processing.
 
 
 
 
Text Book:
 
1. Javadekar, W.S.; Management Information System, Tata MacGraw Hill Publication,
2003.
 
 
Reference Books:
 
1. Information Systems for Managers              Arora,Ashok and Akshaya Bhatia,
                                                                          Excel Books,New Delhi.
2.Management  Information Systems                   Basandra,Suresh K.
                                                                          Wheeler Publishing,New Delhi.
3. System Analysis and design                 Awad.
BBA
Bachelor of Business Administration
Guru Gobind Singh Indraprastha University
BBA-309: Financial Management
 
                                                                                                                                                               
Objectives                                                                                  L-4    T-0    Credits -4       
                                                                                                           
Efficient Management of a business enterprise is closely linked with the efficient management of
its finances.  Accordingly, the objective of the course is to acquaint the students with the overall
framework of financial decision- making in a business unit.
 
Course Contents:
 
 
Unit I                                                                                                               lectures:-12
 
Financial Management: Meaning, Scope, objectives of Financial Management --- Profit Vs.
Wealth Maximization. Financial Management and other Areas of Management --- Liquidity Vs
Profitability, Methods of Financial Management, Organization of Finance Function.
 

Sources of Financing: Classification of Sources of Finance, Security Financing, Loan


Financing, Project Financing, Loan Syndication- Book Building, New Financial Institutions and
Instruments(in brief)viz. Depositories, Factoring, Venture Capital, Credit Rating, Commercial
Paper, Certificate of Deposit, Stock Invest, Global Depository Receipts.
 

Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities viz.,


Debentures, Preference shares and Equity Shares.
 
 
Unit II                                                                                                             lectures:-12
 
Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities viz.,
Debentures, Preference shares and Equity Shares.
 

Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital
Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital
Structure, Capital Structure Practices in India.
 

Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital.


 

Leverages: Concept, Types of leverages and their significance.


 
Unit III                                                                                                            lectures:-12
 
Capital Budgeting: Concept, Importance And Appraisal Methods: Pay back period, DCF
techniques, Accounting rate of return, Capital Rationing, Concept of Risk, Incorporation of Risk
Factor, General Techniques: Risk adjusted discount return, certainty equivalent coefficient and
Quantitative Techniques: Sensitivity analysis, Probability assignment, Standard deviation,
Coeffic0ient of variation, Decision tree.
 
 
Unit IV                                                                                                            lectures:-11
 
Working Capital Management: Concept, Management of Cash, Management of Inventories,
Management of Accounts Receivable and Accounts Payable, over and under Trading.
 

Dividend, Bonus and Rights: Dividend Policy, Relevance and Irrelevance Concepts of


Dividend, Corporate Dividend Practices in India.
 
 
Text Books: -
 
1. Maheshwari S.N., “Financial Management”, Principles and Practice, Sultan Chand &
Sons, 9th Edition 2004.
 
2. Khan M.Y, Jain P.K., “Financial Management”, Tata McGraw Hill, 2001, 3rd Edition.
 
3. Pandey I. M., “Financial Management”, Vikas Publishing House, Revised Ed., 2003
 
 
Reference Books: -
 
1. Hampton, Joh. J, Financial Decision Making, Prentice Hall of India, 4th Edition, 1998.
 
2. Horne Van C. & Wachowich M., “Fundamentals of Financial Management”, Prentice
Hall of India, 11th Edition 2002.
 
 
 
BBA
GGS Indraprastha University
BBA 311: Summer Training Report & Viva Voce
 
L-0      T-0     Credit-6
 
 

Each student shall undergo practical training of eight weeks during the vacations after fourth

semester in an approved business / industrial / service organization and submit at least two

copies of the Summer Training Report to the Director / Principal of the Institution within two

weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry

100 marks.   It shall be evaluated for 50 marks by an External Examiner to be appointed by the

University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by

the Director / Principal of the Institution.  This internal Board of Examiners shall comprise of a

minimum of two Internal Faculty Members.


BBA
GGS Indraprastha University
BBA 313: Computer Applications Lab
 
L-0      P-4     Credit-2
 
 
 
      A group of 4 students would be allotted with any IT Application Database Project.
 
      The Project would be based on any Front-end and Backend Concept.
 
BBA
G. G. S. Indraprastha University
BBA 302 : Business Policy & Strategy
L-4      T-0      Credits-4
 
 
Objectives:
The course aims to acquaint the students with the nature, scope and dimensions of Business
Policy and Strategy Management Process.
 
Course Contents
 
Unit I                                                                                                              lectures:-14
 
Introduction: Nature, scope and importance of the course on Business Policy; Evolution of this
course – Forecasting, Long-range planning, strategic planning and strategic management.
Strategic Management Process: Formulation Phase – vision, mission, environmental scanning,
objectives and strategy; implementation phase – Strategic Activities, Evaluation and Control.
 
 
Unit II                                                                                                            lectures:-10
 
Environmental Analysis: Need, Characteristics and categorization of environmental factors;
approaches to the environmental scanning process – structural analysis of competitive
environment; ETOP a diagnosis tool.  
 
 
Unit III                                                                                                            lectures:-10
 
Analysis of Internal Resources: Strengths and Weakness; Resource Audit; Strategic Advantage
Analysis; Value-Chain Approach to Internal Analysis; Methods of analysis and diagnosing
Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix, Strategic
Advantage Profile; SWOT analysis.
 
 
Unit IV                                                                                                            lectures:-14
 
Formulation of Strategy: Approaches to Strategy formation; major strategy options – Stability,
Growth and Expansion, Diversification, Retrenchment, Mixed Strategy; Choice of Strategy –
BCG Model; Stop-Light Strategy Model; Directional Policy Matrix (DPM) Model,
Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model;
 
Major Issues involved in the Implementation of strategy: Organization structure; leadership
and resource allocation.
 
 
 
 
 
 
Text Books
 
1.  Ghosh, P. K.;  Strategic Planning and Management,  Sultan Chand & Sons, New
Delhi,        8th ed., 2000.
2.  Kazmi, Azhar; Business Policy, Tata McGraw-Hill, New Delhi, 2000.
3.  Suri R.K.; Business Policy & Strategic Management, Brijwasi Publisher & Distributor,
2005
 
 
Reference Books
 
1. Thompson, Arthur A. and A. J. Strickland; Strategic Management, McGraw Hill, New
York, 1999.
2.   Ansoff,H.Igor,”Corporate Strategy”,Penguin.
3.  McCarthy, Minichiello & Curran; Business Policy and Strategy: Concepts and Readings,
Richard D. Irwin and AITBS, Delhi, 4th ed., 1996.
4.   Jauch and Glueck; Business Policy and Strategic Management, McGraw-Hill.
 
BBA
GGS Indraprastha University
BBA-304 PROJECT PLANNING AND EVALUATION
 
            L-4      T-0 Credits –4
Objectives:
The basic objective of this course is to familiarize the students with the various aspects of
Projects and key guidelines relevant to project planning, analysis, financing, selection,
implementation and review.
 
Course Contents
 
UNIT I                                                                                                            lectures:-15
 
Overview: Capital Investments: Importance and Difficulties, Types of Capital Investments,
Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility
Study, Objectives of Capital Budgeting, Common Weaknesses in Capital Budgeting. 
Capital Allocation Framework: Key Criteria, Elementary Investment Options, Portfolio
Planning Models, Strategic Position and Action Evaluation, Diversification Debate, Investment
in Capabilities, Strategic Planning and Capital Budgeting.
Financing of Projects: Capital Structure, Menu of Financing, Equity Capital , Preference
Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous
Sources, Raising Venture Capital, Raising Capital In International Markets.
Financial Estimates and Projections: Cost of Project, Mean of Finance, Estimates of Sales and
Production, Cost of Production, Working Capital Requirement and its Financing (Simple
Practical Problems), Profitability Projections, Projected Cash Flow Statement (Simple Practical
Problems), Projected Balance Sheet (Simple Practical Problems), Multi Year Projections.
 
           
UNIT-II                                                                                                          lectures:-10
 
Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection
of Secondary Information, Conduct of Market Survey, Characterization of Market, Demand
Forecasting, Uncertainties in Demand Forecasting, Market Planning
Technical Analysis:  Manufacturing Process/ Technology, Technical Arrangements, Material
Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and
Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts,
Schedule of Project Implementation, Need for Considering Alternatives.
 
 
UNIT-III                                                                                                        lectures:-15
 
Project Management: Forms of Project Organization, Project Planning, Project Control, Human
Aspects of Project Management, Pre- Requisites for Successful Implementation.
Network Techniques: Development of Project Network, Time Estimation (Simple Practical
Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling
when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing),
Network Cost System.
 
Project Review and Administrative Aspects: Control of In- Progress Projects, Post
Completion Audits, Abandonment Analysis, Administrative Aspects of Capital Budgeting,
Agency Problem, Evaluating the Capital Budgeting System of an Organization.
Generation and Screening of Project Ideas: Generation of Ideas, Monitoring the Environment,
Corporate Appraisal, Profit Potential of Industries, Scouting for Project Ideas, Preliminary
Screening, Project Rating Index, Sources of Positive NPV, On being an Entrepreneur.
 
 
Unit IV                                                                                                            lectures:-5
 
Risk Analysis- Firm Risk and Market Risk:  Portfolio Related Risk Measures, Mean Variance
Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset Pricing Model,
Developing the Inputs Required for Applying CAPM, Empirical Evidence on Capital Asset
Pricing Model, Capital Asset Pricing Model and Capital Budgeting.
 
 
 
Text Books: -
           
1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003.
2. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and
Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition.
3. Nagarajan, K.;  Project Management , New Age International (P) limited, Publishers,
2001.
 
 
Reference Books: -
 
1.  Maheshwari, S.N.;  Management Accounting & Financial Control, Sultan Chand & Sons,
2003 Fourteenth Edition.
BBA
GGS Indraprastha University
BBA-306 Entrepreneurship Development
           
L-4      T-0     Credits –4
Objectives:
 
It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to
prepare them to set up and manage their own small units.
 
Course Contents
 
Unit I                                                                                                              lectures:-12
 
Introduction: The entrepreneur: definition, emergence of entrepreneurial class; theories of
entrepreneurship; role of social economic environment; characteristics of entrepreneur;
leadership; risk taking; decision making and business planning.
 
 
Unit II                                                                                                            lectures:-12
 
Promotion of a Venture: Opportunities analysis; external environmental analysis-economic,
social and technological; competitive factors; legal requirements of establishment of a new unit
and rising of funds; Venture capital sources and documentation required.
 
 
Unit III                                                                                                            lectures:-12
 
Entrepreneurial Behaviour: Innovation and entrepreneur; entrepreneurial behaviour and
psycho-theories, social responsibility.
Entrepreneurial Development Programmes (EDP): EDP, their role, relevance and
achievements; role of government in organizing EDP’s critical evaluation.
 
 
Unit IV                                                                                                           lectures :-12   
 
Role of entrepreneur: Role of an entrepreneur in economic growth as an innovator, generation
of employment opportunities, complimenting and supplementing economic growth, bringing
about social stability and balanced regional development of industries: role in export promotion
and import substitution, forex earnings, and augmenting and meeting local demand.
 
 Text Books:
 
1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003.
2. Taneja & S.L. Gupta.;  Entrepreneurship Development, 2003.
3. Pandey, I.M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003.
4. Tandon B.C,”Environment and Entrepreneur”,Chug Publications,Allahabad.
 
 
 
Reference Books:
 
1.  Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New
Delhi.
2.  Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi.
3.   New Venture Creation; Holt: Entrepreneurship,  Prentice Hall of India.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BBA
GGS Indraprastha University
BBA-308 INTERNATIONAL BUSINESS MANAGEMENT
 

       
L-4      T-0      Credits-4
 
Objectives:
 
The basis objective of this course is to provide understanding  to the students with the global
dimensions of management.
 
 
 UNIT I                                                                                                          lectures:-12
 
Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges
and opportunities; Nature, Meaning and Importance of International competitive advantage,
Multidimensional view of Competitiveness- Financial Perspectives- International monetary
systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing international
arrangements; Globalization and foreign investment- Introduction FDI, national FDI policy
framework, FPI, Impact of globalization.
 
 

UNIT II                                                                                                          lectures:-12
 
Globalization- Technology and its impact, Enhancing technological capabilities, Technology
generation, Technology transfer, Diffusion, Dissemination and spill over, Rationale for
globalization, Liberalization and Unification of World economics, International Business
theories, Trade Barriers- Tariff and Non Tariff Barriers.
 
 
UNIT III                                                                                                         lectures:-12
 
Strategy making and international business- Structure of global organizations, Types of
strategies used in strategic planning for achieving global competitive advantage, Meaning,
Concept and scope of distinctive competitive advantage, Financial Integration, Cross border
merger and acquisitions.
 
 
UNIT IV                                                                                                         lectures:-12
 
Socio cultural Environment- Managing Diversity within and across cultures, Country risk
analysis, Macro environmental risk assessment, Need for risk evaluation; Corporate governance,
globalization with social responsibility- Introduction, Social responsibility of TNC, Recent
development in corporate social responsibility and policy implications.
Global Human Resource Management- Selection, Development, Performance Appraisal and
compensation, Motivating employees in the global context and managing groups across cultures,
Multicultural management.
 
 
 
 
Text Books:
 
1.  Bhalla, V.K. and S. Shivaramu; International  Business: Environment and
Management, Anmol Publication Pvt. Ltd., 2003 Seventh Revised Edition.
2.  Rao, P. Subba; International Business, Himalaya Publishing House, 2002  Second
Revised Edition.
 
 
Reference Books:
 
1.Goldsmith, Arthur A; Business Government Society, Erwin Book Team.
 
2. Berry, Brian J L, Edgar C Conkling & D Michael Ray; The Global Economy in Transition,
Prentice Hall International Ltd.
 
 
 
BBA
G.G.S.INDRAPRASTHA UNIVERSITY
BBA-310  PROJECT REPORT AND VIVA VOCE
 

         
            L-0      T-0      Credits-6
 
 
 

During the sixth semester each student shall undertake a project to be pursued by him / her under

the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the

subject and the name of the Supervisor will be approved by the Director / Principal of the
Institution.  The Project Report in duplicate along with one soft copy in a  floppy will be

submitted at least four weeks prior to the commencement of the End Term Examination  of the

Sixth Semester.  Project Report shall carry 100 marks.  These shall be evaluated by an External

Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an

Internal Board of Examiners to be appointed by the Director / Principal of the Institution.  This

internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.

 
BBA
GGS Indraprastha University
BBA-312 ENVIRONMENTAL SCIENCE
 

       
L-4      T-0      Credits-4
 
Objectives:
 
            To gain an understanding of the concepts fundamental to environmental science
            To understand the complexity of ecosystems and possibly how to sustain them
            To understand the relationships between humans and the environment.
            To understand major environmental problems including their causes
and      consequences.
            To understand current and controversial environmental issues and possible     solutions to
environmental problems and their pros and cons.
            To understand how social issues and politics impact the environment.
 
 
COURSE CONTENTS 
 

Introduction and public opinion: PIL, Role of NGOs and Environmental Activism.


 
Ecosystems and how they work: Types of Eco-Systems, Geosphere – Biosphere and
Hydrosphere introduction. Major issues of Biodiversity, Biosphere reserves, National Parks and
sanctuaries, Natural Resources.
 
Concept of sustainability and international efforts for environmental protection: Concept of
Sustainable Development, Emergence of Environmental Issues, Stockholm Conference on
Environment, 1972 and Agenda 21. International Protocols, WTO, Kyoto Protocol, International
Agreement on Environmental Management.
 
Human Population Growth and its effects on the environment: Problem of Population
growth, poverty and environment, Population Explosion, Family Welfare Programme, Women &
Child Welfare.
 
 

Renewable and non-renewable resources: Defining resources, classification of resources, soil


and land degradation, economic development and resources use, natural resources accounting.
 
Energy needs, renewable and nonrenewable energy resources, introduction to solar energy and
its availability, wind power and its potential, hydropower as a clean source of energy, coal, oil,
natural gas etc. introduction to biofuel. 
 
Pollution and Public Policy
 
Water Pollution:  Water resources of India, Hydrological Cycle, methods of water conservation
and management, river action plan, ground and surface water pollution.
 
Recycling and management of water and  wastewater (domestic and industrial).
 
Water borne diseases and health related issues.
 
Steps taken by Govt. to control water pollution.
 
Air Pollution:  Air pollution and air pollutants, sources of air pollution  and its effected on
human health and vegetations.
 
Green house effect, global warming and climate change.
 
Ambient air quality standards, steps taken by Government to control air pollution.
 
Noise pollution and its impacts on human health.
 
Solid Waste:  Municipal Solid Waste Management, segregation, disposal methods, composting,
land fill sites etc.
Hazardous waste management, biomedical waste management.
 
Environmental Impact Assessment (EIA) and Environmental Management System (EMS):
Introduction to EIA, its impact and case study, notification of MOEF, introduction to ISO 9000
and 14000 standards, environmental information system (EIS), role of information technology in
environment.
 
Natural Disasters: Floods, earthquakes, cyclones, land slides, disaster management.
 
Forest / Dams: Forest degradation and management, hazard based environmental issues, Fast
depletion of forest resources and their regeneration,  environmental issues related to Mega
Hydroelectric Projects / Dams, resettlement and rehabilitation of people; its problems and
concerns.
 
Indian Environmental laws: Legal framework:  Constitutional provisions, the Indian Penal
Code, Role of Judiciary in Environmental Protection, Wild Life (Protection) Act, 1972, Water
(Prevention and Control of Pollution) Act, 1974, Environment (Protection) Act, 1986,  Air
(Prevention & Control of Pollution ) Act, 1981, Delhi Environment Law.
 
Field work / Case studies:
                                                            Visit to a local polluted site – river / urban / rural or industrial site.
                                                            Study of the common flora and fauna of Delhi / Biodiversity parks /
sanctuaries.
                                                            Waste water treatment plants.
                                                            Water conservation techniques (Rain water harvesting and other
techniques of water conservation).
                                                            Visit to a local area to document the study of empirical eco-systems
i.e. lake, river, hill, grassland, agricultural land and mining areas.
                                                            Visit to Pollution Control Board (PCB).
                                                            Audio / Visual documentary on Environment.
                                                            Visit to environmental monitoring station
 
Suggested Readings:
 
1.                  1.                  Gupta N.C.; Social Auditing of Environmental Law in India, edited book,
New Century Publications, Delhi-2003.
 
2.                  2.                  Divan, Shyam and RosenCeranz; Armin. Environmental Law and Policy in
India, Cases, materials and statutes, second edition, Oxford University Press, 2001.
 
3.                  3.                  Uberoi, N.K.; Environmental Management, Excel Books, New Delhi, 2000.
 
4.                  4.                  Agarwal, A, Narain; S. State of India’s Environment, Published by Centre
for Science and Environment, New Delhi, 1999.
 
5.                  5.                  Ambasht, R.S. and P.K. Ambasht; Environment and Pollution-An
Ecological Approach,  third edition, CBS Publishers, New Delhi, 1999.
 
6.                  6.                  Joseph, Casio, Woodside, Gayle and Mitchell, Philip.; ISO 14000 guide-
The new Environmental Management Standards, McGraw Hill, New York, 1996.
 
7.                  7.                  Titenberg, Tom.; Environmental and Natural Resource Economics, Harper
Collins College Publishers, 1996.
 
8.                  8.                  Canter, Larry W.; Environmental Impact Assessment, second edition,
McGraw Hill, New Delhi, 1996.
 
9.                  9.                  Chapman, J.L. and, M.J. Reiss; Ecology, Principles and Applications,
Cambridge University Press, 1995.
 
10.              10.              Shaur, Krau, Jack J,  Ristinen & Robent A.; Energy and Problems of a
Technical Society, John Wiley & Sons, New York, 1993.
 
11.              11.              Sayre, Don.; Inside ISO 14000.  The Competitive Advantage of
Environmental Management, St Lucie Press Delray Beach, Florida.
 
 
 
 
 
 
 
 
 
 
 
 

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